naturium Vitamin Bright Illuminating Eye Cream

naturium Vitamin Bright Illuminating Eye Cream
7.7
/ 10
Moisturizing
6.4 Humectancy icon Humectancy
9.0 Occlusivity icon Occlusivity
Rich
in Antioxidants

Review

Does naturium Vitamin Bright Illuminating Eye Cream work?

Based on the ingredient list analysis by CreamScan AI, these are the key benefits you can expect from using naturium Vitamin Bright Illuminating Eye Cream:

  • Significant moisturizing. It has a moisturizing rating of 7.7 out of 10.
  • Antioxidant protection.

Well-suited moisturizer for dry skin

According to CreamScan analysis, naturium Vitamin Bright Illuminating Eye Cream is highly moisturizing, with a moisturizing rating of 7.7 out of 10.

Is it more humectant or occlusive? Rather occlusive. It has a high humectancy of 6.4 out of 10, primarily due to the substantial concentration of Glycerin (est. ≈4.0%), and a very high occlusivity of 9.0 out of 10, mainly due to the significant content of Caprylic/Capric Triglyceride (est. ≈9.0%) and Butyrospermum Parkii (Shea) Butter (est. ≈6.0%).

This type of moisturizer is well-suited for people with dry skin who want intense hydration. It combines a significant concentration of humectants with a high level of occlusive ingredients to provide effective dual-action moisturizing specifically for dry skin.

The occlusive profile of naturium Vitamin Bright Illuminating Eye Cream suggests a rich, thick texture, making it perfectly suited for dry skin.

However, people with dry skin would definitely benefit from adding more humectants to their moisturizing routine beyond what this product offers. If this is your only moisturizer, it may be worth including a humectant-rich product, such as a serum, in your skincare routine.

Please refer to the Ratings section below for details of the moisturizing rating calculation.

Questionable anti-wrinkle efficacy

According to CreamScan analysis, naturium Vitamin Bright Illuminating Eye Cream has a zero anti-wrinkle rating.

It contains some ingredients often marketed as effective in reducing wrinkles, specifically Melia Azadirachta Leaf Extract, Ammonium Glycyrrhizate, and Centella Asiatica Extract. However, the studies supporting the anti-wrinkle claims of these ingredients provide insufficient evidence of efficacy according to CreamScan Research Evaluation Standards. Therefore, these ingredients do not generate the anti-wrinkle rating.

Moisturizers, when used regularly, are proven to prevent wrinkle formation and even reduce existing wrinkles. Therefore, this product, like any other moisturizer, can deliver some anti-wrinkle effects through its moisturizing action.

Please refer to the Ratings section below for details of the anti-wrinkle rating calculation.

Rich in skin-protecting antioxidants

We estimate that naturium Vitamin Bright Illuminating Eye Cream is rich (> 3%) in antioxidants, specifically Melia Azadirachta Flower Extract (est. ≈0.3%), Ocimum Sanctum Leaf Extract (est. ≈0.3%), Melia Azadirachta Leaf Extract (est. ≈0.3%), and others.

A key benefit of antioxidants is their ability to reduce oxidative stress caused by free radicals and therefore prevent accelerated skin aging. Studies also show that antioxidants can protect against environmental damage such as UV radiation and pollution, and help reduce inflammation and skin redness.

Ingredients

Est. % Ingredient Origin Functions
55
9
6
4
3
2.5
2
1.5
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Est. %
Water
Function:
Origin:
Caprylic/Capric Triglyceride
Function:
Origin:
Butyrospermum Parkii (Shea) Butter
Function:
Origin:
Glycerin
Function:
Origin:
Candelilla/Jojoba/Rice Bran Polyglyceryl-3 Esters
Function:
Origin:
Dimethicone
Function:
Origin:
Isododecane
Function:
Origin:
Acetyl Ethylhexyl Polyhydroxystearate
Function:
Origin:
Glyceryl Stearate
Function:
Origin:
Hydrogenated Polydecene
Function:
Origin:
Stearyl Alcohol
Function:
Origin:
Butylene Glycol
Function:
Origin:
Cetearyl Alcohol
Function:
Origin:
Phytonadione
Function:
Origin:
Simmondsia Chinensis (Jojoba) Seed Oil
Function:
Origin:
Phospholipids
Function:
Origin:
Melia Azadirachta Flower Extract
Function:
Origin:
Oryza Sativa (Rice) Bran Extract
Function:
Origin:
Ocimum Sanctum Leaf Extract
Function:
Origin:
Sorbitan Oleate
Function:
Origin:
Melia Azadirachta Leaf Extract
Function:
Origin:
Algin
Function:
Origin:
Aloe Barbadensis Leaf Juice Powder
Function:
Origin:
Cellulose
Function:
Origin:
Sodium Phytate
Function:
Origin:
Escin
Function:
Origin:
Leuconostoc/Radish Root Ferment Filtrate
Function:
Origin:
Curcuma Longa (Turmeric) Root Extract
Function:
Origin:
Ocimum Basilicum (Basil) Flower/Leaf Extract
Function:
Origin:
Corallina Officinalis Extract
Function:
Origin:
Ruscus Aculeatus Root Extract
Function:
Origin:
Ammonium Glycyrrhizate
Function:
Origin:
Helianthus Annuus (Sunflower) Extract
Function:
Origin:
Centella Asiatica Extract
Function:
Origin:
Hydrolyzed Yeast Protein
Function:
Origin:
Calendula Officinalis Flower Extract
Function:
Origin:
Rosmarinus Officinalis (Rosemary) Leaf Extract
Function:
Origin:
Tocopherol
Function:
Origin:
Isopropyl Titanium Triisostearate
Function:
Origin:
Panthenol
Function:
Origin:
Caprylyl/Capryl Glucoside
Function:
Origin:
Sodium Stearoyl Lactylate
Function:
Origin:
Ammonium Acryloyldimethyltaurate/VP Copolymer
Function:
Origin:
Microcrystalline Cellulose
Function:
Origin:
Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer
Function:
Origin:
HDI/Trimethylol Hexyllactone Crosspolymer
Function:
Origin:
Dimethicone Crosspolymer
Function:
Origin:
Hydroxyacetophenone
Function:
Origin:
Polyisobutene
Function:
Origin:
Polymethylsilsesquioxane
Function:
Origin:
Cetyl Alcohol
Function:
Origin:
Citric Acid
Function:
Origin:
Sodium Citrate
Function:
Origin:
Mica
Function:
Origin:
Tin Oxide
Function:
Origin:
Phenoxyethanol
Function:
Origin:
Titanium Dioxide (CI 77891)
Function:
Origin:
Iron Oxides (CI 77491)
Function:
Origin:

Ratings

All humectants
6.4
4
1.5
0.3
0.3
0.3
Benchmark
10
All occlusives
18.1
9.0
6.0
2.5
0.3
0.3
Benchmark
20
Moisturizing rating
7.7
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 6.4 10
6.4
4
1.5
0.3
0.3
0.3
Occlusivity All occlusives 18.1 20
9.0
9.0
6.0
2.5
0.3
0.3
Moisturizing rating
7.7
Ingredient Est. % Benchmark Humectancy
4
1.5
0.3
0.3
0.3
All humectants 6.4 10
6.4
All humectants
6.4
4
1.5
0.3
0.3
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
9
6
2.5
0.3
0.3
All occlusives 18.1 20
9.0
All occlusives
18.1
9.0
6.0
2.5
0.3
0.3
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
n/a
- 0.3 -
n/a
- 0.3 -
n/a
- 0.3 -
Total
0
Melia Azadirachta Leaf Extract
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Ammonium Glycyrrhizate
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Centella Asiatica Extract
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Anti-wrinkle rating
0
Ingredient Est. % Benchmark
Rich in Antioxidants
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
All antioxidants 3.3 3 Rich in antioxidants
All antioxidants
3.3
Melia Azadirachta Flower Extract
0.3
Ocimum Sanctum Leaf Extract
0.3
Melia Azadirachta Leaf Extract
0.3
Curcuma Longa (Turmeric) Root Extract
0.3
Ocimum Basilicum (Basil) Flower/Leaf Extract
0.3
Corallina Officinalis Extract
0.3
Centella Asiatica Extract
0.3
Calendula Officinalis Flower Extract
0.3
Rosmarinus Officinalis (Rosemary) Leaf Extract
0.3
Tocopherol
0.3
Hydroxyacetophenone
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
All soothing 3.6 5 No
All soothing
3.6
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
5

Ingredients explained

Water
Est. %55
Function
Origin
WaterThe most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Caprylic/Capric Triglyceride
Est. %9
Function
Origin
Caprylic/Capric TriglycerideA natural occlusive moisturizing and emollient ingredient, it is a blend of glycerin and two fatty acids, caprylic and capric acid. It creates an oil-based protective layer on the skin, thereby preventing water loss.
Butyrospermum Parkii (Shea) Butter
Est. %6
Function
Origin
Butyrospermum Parkii (Shea) ButterA semi-solid, buttery fat extracted from the seeds of the Shea tree that is a wonderful occlusive and emollient ingredient mainly comprised of fatty acids. Shea butter contains a large amount of anti-inflammatory and antioxidant compounds.
Glycerin
Est. %4
Function
Origin
Glycerin

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

Candelilla/Jojoba/Rice Bran Polyglyceryl-3 Esters
Est. %3
Function
Origin
Candelilla/Jojoba/Rice Bran Polyglyceryl-3 Esters
Dimethicone
Est. %2.5
Function
Origin
DimethiconeThe most common silicone in skincare. It forms a silky, smooth film on the skin’s surface and can help to prevent water loss. It also aids in wound healing and can treat and soften scars. Dimethicone is considered to be very safe for use.
Isododecane
Est. %2
Function
Origin
IsododecaneAn emollient derived from petroleum with high spreadability. It is often used as a replacement for oils and silicones because it leaves no residue behind on the skin. When a product is labeled as “oil-free” it may contain isododecane instead of heavier oils.
Acetyl Ethylhexyl Polyhydroxystearate
Est. %1.5
Function
Origin
Acetyl Ethylhexyl Polyhydroxystearate
Glyceryl Stearate
Est. %1.3
Function
Origin
Glyceryl StearateAn emollient and emulsifier typically derived from vegetable sources through a chemical reaction with glycerin. It provides stability, texture, and consistency to formulations. Its main function is to allow oil and water to mix.
Hydrogenated Polydecene
Est. %1
Function
Origin
Hydrogenated PolydeceneA clear, colorless, highly viscous liquid that commonly serves as an emollient. This rich emollient is on the heavier side but provides a smooth sensorial profile upon application.
Stearyl Alcohol
Est. %0.3
Function
Origin
Stearyl AlcoholA natural fatty alcohol that thickens, stabilizes, and keeps emulsions a bright white color. It has many uses, the main one being as an emulsifier. It also acts as an opacifying agent and emollient.
Butylene Glycol
Est. %0.3
Function
Origin
Butylene Glycol

A clear, colorless liquid humectant that draws moisture to the skin. The humectancy of butylene glycol, owed to its two hydroxyl groups, is quite considerable, although not as powerful as glycerin, which contains three hydroxyl groups.

Cetearyl Alcohol
Est. %0.3
Function
Origin
Cetearyl AlcoholA blend of cetyl alcohol and stearyl alcohol, the fatty alcohols that are derived from palm oil. It helps to create emulsions that give off a soft and silky emollient feel and also increase product thickness.
Phytonadione
Est. %0.3
Function
Origin
Phytonadione
Simmondsia Chinensis (Jojoba) Seed Oil
Est. %0.3
Function
Origin
Simmondsia Chinensis (Jojoba) Seed OilA liquid plant wax, also known as Jojoba oil, pressed from the seeds of Simmondsia chinensis. These seeds can contain up to 50% of liquid wax. It is used as an occlusive moisturizer, emollient, and emulsifier.
Phospholipids
Est. %0.3
Function
Origin
PhospholipidsA large group of lipids that are an essential component of every single cell membrane in the body. They have excellent emollient properties. Phospholipids are also utilized in the manufacturing of ‘fancy’ formulations such as liposomes.
Melia Azadirachta Flower Extract
Est. %0.3
Function
Origin
Melia Azadirachta Flower ExtractAn antioxidant extract derived from the flowers of the Indian lilac, also known as Neem. It is often used in traditional medicine in India. The Neem flower extracts contain limonoids, which are currently under research for their anti-pigment activity.
Oryza Sativa (Rice) Bran Extract
Est. %0.3
Function
Origin
Oryza Sativa (Rice) Bran ExtractAn extract from rice bran, the brown outer part of the rice kernel. It contains emollient fatty acids and antioxidants such as tocopherols (vitamin E) and γ-oryzanol.
Ocimum Sanctum Leaf Extract
Est. %0.3
Function
Origin
Ocimum Sanctum Leaf ExtractAn extract derived from the leaves of Holy Basil, also known as Tulsi, a traditional herb used in Ayurveda medicine. It contains antioxidant and anti-inflammatory rosmarinic acid, galic acid, flavonoids, and a sweet-scented essential oil.
Sorbitan Oleate
Est. %0.3
Function
Origin
Sorbitan OleateA vegetable-based ingredient that stabilizes mixtures of oil and water. Sorbitan oleate serves primarily as an emulsifier that produces water-in-oil emulsions.
Melia Azadirachta Leaf Extract
Est. %0.3
Function
Origin
Melia Azadirachta Leaf ExtractAn antimicrobial and antioxidant extract derived from Neem leaves – an Indian traditional medicine. Neem leaves have been found to possess antibacterial and antifungal activity. It is also a prospective anti-wrinkle ingredient.
Algin
Est. %0.3
Function
Origin
AlginA plant-based ingredient that can form gels when added to water, so it can thicken water-based products. Algin serves as a binding agent, where it helps hold the other ingredients in the product together and prevents them from separating.
Aloe Barbadensis Leaf Juice Powder
Est. %0.3
Function
Origin
Aloe Barbadensis Leaf Juice PowderExtracted from dried aloe vera leaves, it has the same effects as fresh aloe vera juice – it is humectant moisturizing, refreshing, and soothing. This powder can also serve as a gelling agent when mixed with water.
Cellulose
Est. %0.3
Function
Origin
CelluloseA natural ingredient that can create water-based gels, absorb oils, and exfoliate the skin. One of the main functions of cellulose is as a bulking and viscosity controlling agent. Cellulose can also modify the slip aesthetics and act as an opacifying agent.
Sodium Phytate
Est. %0.3
Function
Origin
Sodium PhytateSodium phytate is a chelating agent that serves to remove heavy metal ions from water. Removing metal ions helps other ingredients, such as antioxidants and preservatives, to perform better and keep products from separating.
Escin
Est. %0.3
Function
Origin
EscinIsolated from the seeds of the horse chestnut tree, this soothing ingredient is a mixture of plant-based anti-inflammatory compounds from the class of terpenoids.
Leuconostoc/Radish Root Ferment Filtrate
Est. %0.3
Function
Origin
Leuconostoc/Radish Root Ferment FiltrateA biotechnological fermentation ingredient that is created by feeding radish root to Leuconostoc kimchii. It allegedly contains organic acids and a mixture of peptides known as bacteriocins – which have antimicrobial activity.
Curcuma Longa (Turmeric) Root Extract
Est. %0.3
Function
Origin
Curcuma Longa (Turmeric) Root ExtractAn extract derived from the thick roots of curcuma (turmeric), a famous yellow spice and a major ingredient in curry powder. It is used in skincare for its proven antioxidant and anti-inflammatory properties.
Ocimum Basilicum (Basil) Flower/Leaf Extract
Est. %0.3
Function
Origin
Ocimum Basilicum (Basil) Flower/Leaf ExtractA fragrant extract derived from the flowering basil plant that contains essential oil and antioxidants such as terpenes, flavonoids, and vitamin K.
Corallina Officinalis Extract
Est. %0.3
Function
Origin
Corallina Officinalis ExtractAn extract from red marine alga, Corallina officinalis is used in skincare for its antioxidant properties. It also contains an immense amount of calcium and special, sulfur-containing polysaccharides.
Ruscus Aculeatus Root Extract
Est. %0.3
Function
Origin
Ruscus Aculeatus Root ExtractAn extract derived from the Butcher's broom root. It is a toning ingredient that can help to increase microcirculation.
Ammonium Glycyrrhizate
Est. %0.3
Function
Origin
Ammonium GlycyrrhizateA soothing ingredient with a sweet taste that is isolated from licorice root.
Helianthus Annuus (Sunflower) Extract
Est. %0.3
Function
Origin
Helianthus Annuus (Sunflower) ExtractAn emollient extract derived from sunflower seeds that is packed with skin-benefiting ingredients such as squalene, phytosterols, phospholipids, amino acids, and antioxidant vitamin E.
Centella Asiatica Extract
Est. %0.3
Function
Origin
Centella Asiatica ExtractAn extract from the leaves of the Gotu kola. It is used in skincare for its antioxidant, wound healing, anti-inflammatory, and anti-aging properties. It increases the production of collagen and hyaluronic acid in the skin.
Hydrolyzed Yeast Protein
Est. %0.3
Function
Origin
Hydrolyzed Yeast Protein
Calendula Officinalis Flower Extract
Est. %0.3
Function
Origin
Calendula Officinalis Flower ExtractAn extract derived from the flowers of the pot marigold. Its yellow to bright orange flowers contain carotenoids, triterpenoids, and flavonoids. They all have fantastic anti-inflammatory activity and can help to soothe inflamed skin.
Rosmarinus Officinalis (Rosemary) Leaf Extract
Est. %0.3
Function
Origin
Rosmarinus Officinalis (Rosemary) Leaf ExtractA soothing and astringent extract derived from the fragrant, spicy leaves of rosemary. It has strong antioxidant properties. Rosemary extract can reduce signs of inflammation and also acts as an emollient and antimicrobial agent.
Tocopherol
Est. %0.3
Function
Origin
Tocopherol

Simply another name for vitamin E. Tocopherol is a fantastic ingredient and especially beneficial for dry and inflamed skin. It has occlusive moisturizing, emollient, antioxidant, and photoprotective properties.

Isopropyl Titanium Triisostearate
Est. %0.3
Function
Origin
Isopropyl Titanium Triisostearate
Panthenol
Est. %0.3
Function
Origin
PanthenolA popular soothing and moisturizing derivative of vitamin B5. Panthenol is particularly beneficial for dry, flaking, burned, or damaged skin. It is used to alleviate the symptoms of a rash, dermatitis, eczema, chapped lips, and sunburn.
Caprylyl/Capryl Glucoside
Est. %0.3
Function
Origin
Caprylyl/Capryl GlucosideA naturally-derived surfactant used for gentle cleansing and foam-boosting when combined with other surfactants.
Sodium Stearoyl Lactylate
Est. %0.3
Function
Origin
Sodium Stearoyl LactylateA negatively charged surfactant that mixes oils with water and cleanses skin.
Ammonium Acryloyldimethyltaurate/VP Copolymer
Est. %0.3
Function
Origin
Ammonium Acryloyldimethyltaurate/VP CopolymerA polymeric ingredient that creates lightweight and refreshing gel textures. It also works as a viscosity controlling agent.
Microcrystalline Cellulose
Est. %0.3
Function
Origin
Microcrystalline CelluloseA plant-based ingredient derived from cellulose. The rough version of microcrystalline cellulose is used in scrubs instead of plastic microbeads and the finer version is used as a thickener and stabilizer and readily absorbs oil and sweat.
Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer
Est. %0.3
Function
Origin
Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate CopolymerAn emulsion stabilizer and thickener that helps to create a pleasant, satiny, and light formula texture. It works by forming a gel-like network within water or oil, which both stabilizes other ingredients and produces a thickening effect.
HDI/Trimethylol Hexyllactone Crosspolymer
Est. %0.3
Function
Origin
HDI/Trimethylol Hexyllactone CrosspolymerAn anticaking agent that prevents a product from forming lumps. It also increases slip and produces an elegant finish in skincare formulations.
Dimethicone Crosspolymer
Est. %0.3
Function
Origin
Dimethicone CrosspolymerA group of ingredients that are typically added to skincare products to adjust the formula. Dimethicone Crosspolymers stabilize a formula, regulate its thickness and consistency and give the product a velvety feel.
Hydroxyacetophenone
Est. %0.3
Function
Origin
HydroxyacetophenoneAn antioxidant compound that can be found in many plants, although it is manufactured synthetically for skincare purposes. It can boost the preservative action of other conservants.
Polyisobutene
Est. %0.3
Function
Origin
PolyisobuteneA highly viscous liquid that is used in lip gloss formulations to prolong wear time and add shimmer. Polyisobutene dramatically increases the thickness of skincare products it is added to.
Polymethylsilsesquioxane
Est. %0.3
Function
Origin
PolymethylsilsesquioxaneA type of spherical powder that functions on a ball-bearing effect in which the tiny microspheres roll around on the skin and create lubricity. Polymethylsilsesquioxane offers extra slip to skincare products and makes the skin feel soft and smooth.
Cetyl Alcohol
Est. %0.3
Function
Origin
Cetyl AlcoholA waxy solid fatty alcohol derived from palm oil. It is most commonly used as a co-emulsifier and affects the final aesthetic of the product, leaving a soft and silky feeling on the skin. Cetyl alcohol is also used as a viscosity controlling agent.
Citric Acid
Est. %0.3
Function
Origin
Citric AcidA gently exfoliating AHA that helps to remove the top layer of dead skin cells. In comparison to other AHAs, citric acid has been shown to be one of the least effective. It is also very commonly used as a stabilizing and pH-controlling agent.
Sodium Citrate
Est. %0.3
Function
Origin
Sodium CitrateA salt of citric acid that has a salty and tart flavor and is used as a fragrance. It is mildly basic, meaning that its addition to a skincare product can adjust the pH upward.
Mica
Est. %0.3
Function
Origin
MicaA mineral powder made up of silicates with several functions (the main one being as a colorant). It has a shimmery appearance, making it highly desirable in certain cosmetic products. Mica also helps the product to apply more smoothly.
Tin Oxide
Est. %0.3
Function
Origin
Tin OxideA multi-functional mineral that increases the physical space a product takes up, increases the viscosity of liquid products, and, when used as an opacifying agent, makes a transparent or translucent product become opaque or solid in color.
Phenoxyethanol
Est. %0.3
Function
Origin
PhenoxyethanolThe most frequently used preservative in skincare. It is a clear, oil-like liquid synthetic substance that protects products from harmful bacteria and yeast, whilst still leaving skin microflora unharmed. It is confirmed by research to be harmless.
Titanium Dioxide (CI 77891)
Est. %0.3
Function
Origin
Titanium Dioxide (CI 77891)One of two the most commonly used mineral sunscreens. It can absorb UV light, including UVB – which causes burning, tanning, and even skin cancer. Also used as a colorant, titanium dioxide gives a product a bright white color.
Iron Oxides (CI 77491)
Est. %0.3
Function
Origin
Iron Oxides (CI 77491)A red colorant also known as red iron oxide. This is an EU-approved colorant used in a wide variety of products.