Bliss Bright Idea Serum Review

Bliss Bright Idea Serum
5.2
/ 10
Moisturizing
10.0 Humectancy icon Humectancy
0.4 Occlusivity icon Occlusivity
Rich
in Antioxidants
Review

Does Bliss Bright Idea Serum Work?

 
According to CreamScan AI's analysis of the ingredient list, here’s what Bliss Bright Idea Serum has to offer:
 
  • Strong humectant moisturizing. This lightweight, humectant-rich product, ideal for oily skin, has a moisturizing rating of 5.2 out of 10.
  • Antioxidant protection.

Key Benefits of Bliss Bright Idea Serum

 
These are the key benefits you can expect from using Bliss Bright Idea Serum:
 

Lightweight Humectant Moisturizer Ideal for Oily Skin

According to CreamScan analysis, Bliss Bright Idea Serum is quite moisturizing, with a moisturizing rating of 5.2 out of 10.

Is it more humectant or occlusive? Significantly more humectant. It has a low occlusivity of 0.4 out of 10 and a maximum humectancy of 10 out of 10, primarily due to the high content of Glycerin (est. ≈6.0%) and Propanediol (est. ≈3.0%).

This humectant-rich product, when used alone as a moisturizer, is ideal for oily skin, offering significant hydration in a lightweight, fast-absorbing formula with a minimal amount of occlusive ingredients.

It’s also a great choice for people with normal skin who prefer lightweight moisturizers.

A Humectant Boost for Any Skincare Routine

But it’s not limited to oily skin - such a humectant boost will also positively contribute to the moisturizing efficacy of any skincare routine when used as a step before applying the main moisturizer. This type of formulation is typically used in serums, where a light, fast-absorbing texture is key.

Please refer to the Ratings section below for details of the moisturizing rating calculation.

Rich in Skin-Protecting Antioxidants

We estimate that Bliss Bright Idea Serum is rich (> 3%) in antioxidants, specifically 3-O-Ethyl Ascorbic Acid (est. ≈4.0%).

A key benefit of antioxidants is their ability to reduce oxidative stress caused by free radicals and therefore prevent accelerated skin aging. Studies also show that antioxidants can protect against environmental damage such as UV radiation and pollution, and help reduce inflammation and skin redness.

Please note that this is not a complete list of benefits. We are in the process of enhancing our AI model to incorporate anti-pigmentation, exfoliation and anti-acne ratings.

Things to Be Aware Of: Bliss Bright Idea Serum

 
CreamScan AI identified a few things to consider before adding Bliss Bright Idea Serum to your skincare routine:
 

Questionable anti-wrinkle efficacy

If one of your main reasons for choosing Bliss Bright Idea Serum is its potential anti-aging effects, please note that, according to CreamScan analysis, it currently has a zero anti-wrinkle rating.

It contains 3-O-Ethyl Ascorbic Acid and Palmitoyl Tripeptide-5, two ingredients often marketed as effective in reducing wrinkles. However, the studies supporting the anti-wrinkle claims of these ingredients provide insufficient evidence of efficacy according to CreamScan Research Evaluation Standards.

While this does not categorically exclude the possibility that these ingredients may reduce wrinkles, their efficacy is not supported by convincing, vehicle-controlled, double-blind clinical studies - at least none that were accessible to the CreamScan team at the time of publication.

Therefore, these ingredients do not generate the anti-wrinkle rating.

Moisturizers, when used regularly, are proven to prevent wrinkle formation and even reduce existing wrinkles. Therefore, this product, like any other moisturizer, can deliver some anti-wrinkle effects through its moisturizing action.

Please refer to the Ratings section below for details of the anti-wrinkle rating calculation.

Pros & Cons of Bliss Bright Idea Serum

 
Here’s an overview of the pros and cons of Bliss Bright Idea Serum to help you decide if it’s the right choice for your skincare routine:
 

Pros:

  • Humectant-rich moisturizing ideal for oily skin
  • Lightweight texture
  • A humectant moisturizing boost for any skincare routine
  • Rich in antioxidants that combat oxidative stress associated with accelerated skin aging and defend against environmental damage such as UV radiation and pollution

Cons: 

  • Questionable anti-wrinkle efficacy

Ingredients

Est. % Ingredient Origin Functions
75
6
4
3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Est. %
Water
Function:
Origin:
Glycerin
Function:
Origin:
3-O-Ethyl Ascorbic Acid
Function:
Origin:
Propanediol
Function:
Origin:
Palmitoyl Tripeptide-5
Function:
Origin:
Glycyrrhiza Glabra (Licorice) Root Extract
Function:
Origin:
Squalane
Function:
Origin:
Tocopherol
Function:
Origin:
Pseudozyma Epicola/Camellia Japonica Seed Oil Ferment Extract Filtrate
Function:
Origin:
Pseudozyma Epicola/Camellia Sinensis Seed Oil Ferment Extract Filtrate
Function:
Origin:
Glycine Soja (Soybean) Oil
Function:
Origin:
Sodium Hyaluronate
Function:
Origin:
Lecithin
Function:
Origin:
Bisabolol
Function:
Origin:
Pullulan
Function:
Origin:
Xanthan Gum
Function:
Origin:
Sclerotium Gum
Function:
Origin:
Acacia Senegal Gum
Function:
Origin:
Hydroxyacetophenone
Function:
Origin:
Caprylyl Glycol
Function:
Origin:
Hydrogenated Farnesene
Function:
Origin:
Polyacrylate Crosspolymer-6
Function:
Origin:
2-Hydroxyethyl Acrylate
Function:
Origin:
Polyglyceryl-4 Laurate/Succinate
Function:
Origin:
Glyceryl Stearate
Function:
Origin:
C14-22 Alcohols
Function:
Origin:
C12-20 Alkyl Glucoside
Function:
Origin:
Silica
Function:
Origin:
Dimethyl Isosorbide
Function:
Origin:
Hexylene Glycol
Function:
Origin:
Ethoxydiglycol
Function:
Origin:
Sodium Citrate
Function:
Origin:
Tetrasodium Glutamate Diacetate
Function:
Origin:
Phenoxyethanol
Function:
Origin:
Ethylhexylglycerin
Function:
Origin:
Citric Acid
Function:
Origin:
Fragrance
Function:
Origin:
Limonene
Function:
Origin:

Ratings

All humectants
11.4
6
3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
10
All occlusives
0.9
0.3
0.3
0.3
Benchmark
20
Moisturizing rating
5.2
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 11.4 10
10.0
6
3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Occlusivity All occlusives 0.9 20
0.4
0.3
0.3
0.3
Moisturizing rating
5.2
Ingredient Est. % Benchmark Humectancy
6
3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
All humectants 11.4 10
10
All humectants
11.4
6
3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
0.3
0.3
0.3
All occlusives 0.9 20
0.4
All occlusives
0.9
0.3
0.3
0.3
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
n/a
- 4 -
n/a
- 0.3 -
Total
0
3-O-Ethyl Ascorbic Acid
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
4
Palmitoyl Tripeptide-5
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Anti-wrinkle rating
0
Ingredient Est. % Benchmark
Rich in Antioxidants
4
0.3
0.3
0.3
0.3
0.3
All antioxidants 5.5 3 Rich in antioxidants
All antioxidants
5.5
3-O-Ethyl Ascorbic Acid
4
Glycyrrhiza Glabra (Licorice) Root Extract
0.3
Tocopherol
0.3
Glycine Soja (Soybean) Oil
0.3
Sodium Hyaluronate
0.3
Hydroxyacetophenone
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
0.3
0.3
All soothing 0.6 5 No
All soothing
0.6
0.3
0.3
Benchmark
5

Ingredients explained

Water
Est. %75
Function
Origin
WaterThe most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Glycerin
Est. %6
Function
Origin
Glycerin

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

3-O-Ethyl Ascorbic Acid
Est. %4
Function
Origin
3-O-Ethyl Ascorbic AcidA derivative of vitamin C. Its stability in skincare formulations is better than ascorbic acid’s, although clinical studies are yet to indicate whether it has the same collagen-boosting benefits.
Propanediol
Est. %3
Function
Origin
PropanediolAn excellent solvent capable of mixing water with normally water-insoluble ingredients. It also functions as a humectant due to its water-loving alcohol groups. Propanediol can control the viscosity of a product by reducing its thickness.
Palmitoyl Tripeptide-5
Est. %0.3
Function
Origin
Palmitoyl Tripeptide-5

A small synthetic peptide that signals the skin to produce more collagen. It has been clinically tested and proven to reduce skin roughness and the appearance of wrinkles.

Glycyrrhiza Glabra (Licorice) Root Extract
Est. %0.3
Function
Origin
Glycyrrhiza Glabra (Licorice) Root ExtractAn extract from the licorice root. It contains a well-researched anti-inflammatory compound called glycyrrhizin that can reduce inflammation. Licorice root extract is also used for its powerful antioxidant effects and ability to treat pigmentation.
Squalane
Est. %0.3
Function
Origin
SqualaneAn occlusive moisturizing and emollient compound that forms part of the skin’s sebum. The main source of squalane had always been shark liver. Now, however, it is manufactured synthetically or derived from plant oils, such as olive and peanut oil.
Tocopherol
Est. %0.3
Function
Origin
Tocopherol

Simply another name for vitamin E. Tocopherol is a fantastic ingredient and especially beneficial for dry and inflamed skin. It has occlusive moisturizing, emollient, antioxidant, and photoprotective properties.

Pseudozyma Epicola/Camellia Japonica Seed Oil Ferment Extract Filtrate
Est. %0.3
Function
Origin
Pseudozyma Epicola/Camellia Japonica Seed Oil Ferment Extract Filtrate
Pseudozyma Epicola/Camellia Sinensis Seed Oil Ferment Extract Filtrate
Est. %0.3
Function
Origin
Pseudozyma Epicola/Camellia Sinensis Seed Oil Ferment Extract Filtrate
Glycine Soja (Soybean) Oil
Est. %0.3
Function
Origin
Glycine Soja (Soybean) OilAn occlusive moisturizing oil expressed from soybeans. It does not leave an oily feeling on the skin due to its low content of saturated fatty acids. Glycine soja oil contains emollient fatty acids and a significant amount of antioxidants.
Sodium Hyaluronate
Est. %0.3
Function
Origin
Sodium Hyaluronate

A sodium salt of famous hyaluronic acid. A potent humectant that hydrates the skin, supports collagen function, and fills out small wrinkles. Sodium hyaluronate also offers soothing and antioxidant properties.

Lecithin
Est. %0.3
Function
Origin
LecithinA humectant, emollient, and emulsifier best suited for water-in-oil emulsions. Lecithin can come from sunflowers, soy, and eggs. The downside to lecithin is that it causes an extra burden on the formula’s preservative because it is nutritious.
Bisabolol
Est. %0.3
Function
Origin
Bisabolol

An anti-inflammatory compound found naturally in German chamomile essential oil. It has a pleasant, sweet, and floral scent. Bisabolol also has soothing and anti-inflammatory properties but can cause an allergic reaction in more sensitive individuals.

Pullulan
Est. %0.3
Function
Origin
Pullulan
Xanthan Gum
Est. %0.3
Function
Origin
Xanthan GumA natural multi-functional ingredient that originates from fermented sugars. Xanthan gum acts as a viscosity-building agent to thicken skincare products. It is also an excellent stabilizer and works well to hold other ingredients together.
Sclerotium Gum
Est. %0.3
Function
Origin
Sclerotium GumA thickener with a silky, velvety feel that many manufacturers use as an alternative to silicones.
Acacia Senegal Gum
Est. %0.3
Function
Origin
Acacia Senegal GumA formula helper, also known as gum arabic, derived from the African Acacia tree. It is used in skincare formulas due to its good adhesive and film-forming properties.
Hydroxyacetophenone
Est. %0.3
Function
Origin
HydroxyacetophenoneAn antioxidant compound that can be found in many plants, although it is manufactured synthetically for skincare purposes. It can boost the preservative action of other conservants.
Caprylyl Glycol
Est. %0.3
Function
Origin
Caprylyl GlycolAn emollient that improves product spreadability and offers a silky feel on the skin. It also acts as a preservative booster that improves the efficacy of other preservatives. According to the manufacturer, it is also a humectant moisturizer.
Hydrogenated Farnesene
Est. %0.3
Function
Origin
Hydrogenated Farnesene
Polyacrylate Crosspolymer-6
Est. %0.3
Function
Origin
Polyacrylate Crosspolymer-6A polymeric ingredient that works best in water-based formulas to create gel textures. It helps to stabilize emulsions and control viscosity.
2-Hydroxyethyl Acrylate
Est. %0.3
Function
Origin
2-Hydroxyethyl Acrylate
Polyglyceryl-4 Laurate/Succinate
Est. %0.3
Function
Origin
Polyglyceryl-4 Laurate/Succinate
Glyceryl Stearate
Est. %0.3
Function
Origin
Glyceryl StearateAn emollient and emulsifier typically derived from vegetable sources through a chemical reaction with glycerin. It provides stability, texture, and consistency to formulations. Its main function is to allow oil and water to mix.
C14-22 Alcohols
Est. %0.3
Function
Origin
C14-22 AlcoholsA naturally-derived emulsion stabilizer that has a light feel. It is not a drying alcohol, in fact the emulsions it helps create can make the skin feel soft and cushioned.
C12-20 Alkyl Glucoside
Est. %0.3
Function
Origin
C12-20 Alkyl Glucoside
Silica
Est. %0.3
Function
Origin
SilicaA widely used cosmetic ingredient with the same chemical composition as the sand found on beaches. A common function of silica is its ability to control viscosity. In certain chemical forms, it can effectively thicken cream-style products.
Dimethyl Isosorbide
Est. %0.3
Function
Origin
Dimethyl IsosorbideA solvent for active ingredients that is claimed to help them better penetrate the outer layer of skin. It also helps to reduce the thickness of a product.
Hexylene Glycol
Est. %0.3
Function
Origin
Hexylene GlycolA multifunctional ingredient that is best known for its use as a solvent. It can dissolve both water-based ingredients and oils. For this reason, it can also function as an emulsifier, allowing oil and water ingredients to mix and remain stable.
Ethoxydiglycol
Est. %0.3
Function
Origin
EthoxydiglycolA type of alcohol with humectant moisturizing properties. It also acts as a solvent, since it mixes well with a variety of other compounds, including water and even some oils.
Sodium Citrate
Est. %0.3
Function
Origin
Sodium CitrateA salt of citric acid that has a salty and tart flavor and is used as a fragrance. It is mildly basic, meaning that its addition to a skincare product can adjust the pH upward.
Tetrasodium Glutamate Diacetate
Est. %0.3
Function
Origin
Tetrasodium Glutamate DiacetateA biodegradable chelating agent that chemically captures the heavy metal ions naturally present in water and disarms their harmful effects.
Phenoxyethanol
Est. %0.3
Function
Origin
PhenoxyethanolThe most frequently used preservative in skincare. It is a clear, oil-like liquid synthetic substance that protects products from harmful bacteria and yeast, whilst still leaving skin microflora unharmed. It is confirmed by research to be harmless.
Ethylhexylglycerin
Est. %0.3
Function
Origin
EthylhexylglycerinA preservative booster derived from glycerin. It is commonly paired with other preservatives to improve their efficacy. Ethylhexylglycerin is also a humectant due to its chemical base of glycerin.
Citric Acid
Est. %0.3
Function
Origin
Citric AcidA gently exfoliating AHA that helps to remove the top layer of dead skin cells. In comparison to other AHAs, citric acid has been shown to be one of the least effective. It is also very commonly used as a stabilizing and pH-controlling agent.
Fragrance
Est. %0.3
Function
Origin
FragranceUnder trade secret law, manufacturers have the right not to disclose what exactly went into the fragrance and use the unspecific word Fragrance or Parfum instead. Many fragrances are highly allergenic.
Limonene
Est. %0.3
Function
Origin
Limonene

One of the most used fragrances in skincare products. It is produced from the peels of citrus fruits and has a fresh, pleasant, citrusy smell. People who are sensitive to citrus should try to avoid it, or at least do a patch test before using it.