PUR Tone Up Niacinamide Firming Eye Serum Review

PUR Tone Up Niacinamide Firming Eye Serum
5.5
/ 10
Moisturizing
10.0 Humectancy icon Humectancy
1.0 Occlusivity icon Occlusivity
0.4Anti-wrinkle icon/ 10
Anti-wrinkle
Rich
in Antioxidants
Review

Does PUR Tone Up Niacinamide Firming Eye Serum Work?

 
According to CreamScan AI's analysis of the ingredient list, here’s what PUR Tone Up Niacinamide Firming Eye Serum has to offer:
 
  • Strong humectant moisturizing. This lightweight, humectant-rich product, ideal for oily skin, has a moisturizing rating of 5.5 out of 10.
  • Slight anti-wrinkle effect: PUR Tone Up Niacinamide Firming Eye Serum has an anti-wrinkle rating of 0.4 out of 10, so you may expect a positive, although insignificant, effect on wrinkles.
  • Antioxidant protection.

Key Benefits of PUR Tone Up Niacinamide Firming Eye Serum

 
These are the key benefits you can expect from using PUR Tone Up Niacinamide Firming Eye Serum:
 

Lightweight Humectant Moisturizer Ideal for Oily Skin

According to CreamScan analysis, PUR Tone Up Niacinamide Firming Eye Serum is quite moisturizing, with a moisturizing rating of 5.5 out of 10.

Is it more humectant or occlusive? Significantly more humectant. It has a low occlusivity of 1.0 out of 10 and a maximum humectancy of 10 out of 10, primarily due to the high content of Glycerin (est. ≈9.0%).

This humectant-rich product, when used alone as a moisturizer, is ideal for oily skin, offering significant hydration in a lightweight, fast-absorbing formula with a minimal amount of occlusive ingredients.

It’s also a great choice for people with normal skin who prefer lightweight moisturizers.

A Humectant Boost for Any Skincare Routine

But it’s not limited to oily skin - such a humectant boost will also positively contribute to the moisturizing efficacy of any skincare routine when used as a step before applying the main moisturizer. This type of formulation is typically used in serums, where a light, fast-absorbing texture is key.

Please refer to the Ratings section below for details of the moisturizing rating calculation.

Slight Anti-Wrinkle Efficacy

According to CreamScan analysis, PUR Tone Up Niacinamide Firming Eye Serum has a slight anti-wrinkle rating of 0.4 out of 10.

It contains one ingredient with proven anti-wrinkle efficacy: Niacinamide (est. ≈0.3%), 
 one of the most effective and well-researched anti-wrinkle ingredients. A clinical study involving 30 participants (Kawada et al.) confirmed that a cream with 4% niacinamide reduced the average depth of wrinkles around the eyes by 9% after 8 weeks of use, compared to a vehicle (the same formulation without niacinamide).
 
Among others, PUR Tone Up Niacinamide Firming Eye Serum also contains contains Melia Azadirachta Leaf Extract and Gluconolactone, two ingredients often marketed as effective in reducing wrinkles. However, the studies supporting the anti-wrinkle claims of these ingredients provide insufficient evidence of efficacy according to CreamScan Research Evaluation Standards. Therefore, these ingredients do not contribute to the anti-wrinkle rating.
 
Moisturizers, when used regularly, are proven to prevent wrinkle formation and even reduce existing wrinkles. Therefore, this product, like any other moisturizer, can deliver some anti-wrinkle effects through its moisturizing action.
 

Please refer to the Ratings section below for details of the anti-wrinkle rating calculation.

Rich in Skin-Protecting Antioxidants

We estimate that PUR Tone Up Niacinamide Firming Eye Serum is rich (> 3%) in antioxidants, specifically Lilium Candidum Flower Extract (est. ≈1.0%), Sodium Hyaluronate (est. ≈0.3%), Niacinamide (est. ≈0.3%), and others.

A key benefit of antioxidants is their ability to reduce oxidative stress caused by free radicals and therefore prevent accelerated skin aging. Studies also show that antioxidants can protect against environmental damage such as UV radiation and pollution, and help reduce inflammation and skin redness.

Please note that this is not a complete list of benefits. We are in the process of enhancing our AI model to incorporate anti-pigmentation, exfoliation and anti-acne ratings.

Pros & Cons of PUR Tone Up Niacinamide Firming Eye Serum

 
Here’s an overview of the pros and cons of PUR Tone Up Niacinamide Firming Eye Serum to help you decide if it’s the right choice for your skincare routine:
 

Pros:

  • When used alone: Provides humectant-rich moisturizing ideal for oily skin
  • As part of a routine: A humectant moisturizing boost, beneficial for any skin type
  • Lightweight texture
  • Provides slight anti-wrinkle efficacy
  • Rich in antioxidants that combat oxidative stress associated with accelerated skin aging and defend against environmental damage

Cons: 

  • We couldn't find any

Ingredients

Est. % Ingredient Origin Functions
60
9
6
4
3
2.5
2
1.5
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Est. %
Water
Function:
Origin:
Glycerin
Function:
Origin:
Caprylyl/Capryl Glucoside
Function:
Origin:
Montmorillonite
Function:
Origin:
Kaolin
Function:
Origin:
Illite
Function:
Origin:
Squalane
Function:
Origin:
Pfaffia Paniculata Root Extract
Function:
Origin:
Ptychopetalum Olacoides Bark/Stem Extract
Function:
Origin:
Lilium Candidum Flower Extract
Function:
Origin:
Sodium Hyaluronate
Function:
Origin:
Allantoin
Function:
Origin:
Aloe Barbadensis Leaf Juice Powder
Function:
Origin:
Niacinamide
Function:
Origin:
Hydrolyzed Oat Protein
Function:
Origin:
Adenosine Triphosphate
Function:
Origin:
Ammonium Acryloyldimethyltaurate/VP Copolymer
Function:
Origin:
Xanthan Gum
Function:
Origin:
Canadian Colloidal Clay
Function:
Origin:
Hydrolyzed Algin
Function:
Origin:
Chlorella Vulgaris Extract
Function:
Origin:
Melia Azadirachta Flower Extract
Function:
Origin:
Melia Azadirachta Leaf Extract
Function:
Origin:
Coccinia Indica Fruit Extract
Function:
Origin:
Solanum Melongena (Eggplant) Fruit Extract
Function:
Origin:
Aloe Barbadensis Flower Extract
Function:
Origin:
Ocimum Sanctum Leaf Extract
Function:
Origin:
Ocimum Basilicum (Basil) Leaf Extract
Function:
Origin:
Curcuma Longa (Turmeric) Root Extract
Function:
Origin:
Gluconolactone
Function:
Origin:
Butylene Glycol
Function:
Origin:
Potassium Sorbate
Function:
Origin:
Sodium Benzoate
Function:
Origin:
Benzyl Alcohol
Function:
Origin:
Sodium Metabisulfite
Function:
Origin:
Sodium Hydroxide
Function:
Origin:
Caprylyl Glycol
Function:
Origin:
Phenethyl Alcohol
Function:
Origin:
t-Butyl Alcohol
Function:
Origin:
Disodium EDTA
Function:
Origin:
Calcium Gluconate
Function:
Origin:
Sodium Chloride
Function:
Origin:
Phenoxyethanol
Function:
Origin:

Ratings

All humectants
11.4
9
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
10
All occlusives
2.0
2.0
Benchmark
20
Moisturizing rating
5.5
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 11.4 10
10.0
9
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Occlusivity All occlusives 2.0 20
1.0
2.0
Moisturizing rating
5.5
Ingredient Est. % Benchmark Humectancy
9
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
All humectants 11.4 10
10
All humectants
11.4
9
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
2
All occlusives 2.0 20
1.0
All occlusives
2.0
2.0
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
6 /10 4 0.3 0.4
n/a
- 0.3 -
n/a
- 0.3 -
Total
0.4
Niacinamide
0.4
Ingredient anti-wrinkle power
6 /10
when present at, %
4
in this formula, est. %
0.3
Melia Azadirachta Leaf Extract
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Gluconolactone
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Anti-wrinkle rating
0.4
Ingredient Est. % Benchmark
Rich in Antioxidants
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
All antioxidants 4.6 3 Rich in antioxidants
All antioxidants
4.6
Lilium Candidum Flower Extract
1
Niacinamide
0.3
Sodium Hyaluronate
0.3
Hydrolyzed Algin
0.3
Chlorella Vulgaris Extract
0.3
Melia Azadirachta Flower Extract
0.3
Melia Azadirachta Leaf Extract
0.3
Coccinia Indica Fruit Extract
0.3
Solanum Melongena (Eggplant) Fruit Extract
0.3
Aloe Barbadensis Flower Extract
0.3
Ocimum Sanctum Leaf Extract
0.3
Curcuma Longa (Turmeric) Root Extract
0.3
Sodium Metabisulfite
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
1.5
0.3
0.3
0.3
0.3
0.3
0.3
0.3
All soothing 3.6 5 No
All soothing
3.6
1.5
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
5

Ingredients explained

Water
Est. %60
Function
Origin
WaterThe most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Glycerin
Est. %9
Function
Origin
Glycerin

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

Caprylyl/Capryl Glucoside
Est. %6
Function
Origin
Caprylyl/Capryl GlucosideA naturally-derived surfactant used for gentle cleansing and foam-boosting when combined with other surfactants.
Montmorillonite
Est. %4
Function
Origin
MontmorilloniteA natural smectite clay with many functions including the ability to thicken and create opaque products.
Kaolin
Est. %3
Function
Origin
KaolinA type of mineral clay milled into a white, very fine powder. It is able to absorb sweat and oil, which then helps to keep the skin matte. The larger particles of kaolin are used in skin scrubs as an abrasive ingredient.
Illite
Est. %2.5
Function
Origin
Illite
Squalane
Est. %2
Function
Origin
SqualaneAn occlusive moisturizing and emollient compound that forms part of the skin’s sebum. The main source of squalane had always been shark liver. Now, however, it is manufactured synthetically or derived from plant oils, such as olive and peanut oil.
Pfaffia Paniculata Root Extract
Est. %1.5
Function
Origin
Pfaffia Paniculata Root Extract
Ptychopetalum Olacoides Bark/Stem Extract
Est. %1.3
Function
Origin
Ptychopetalum Olacoides Bark/Stem Extract
Lilium Candidum Flower Extract
Est. %1
Function
Origin
Lilium Candidum Flower Extract
Sodium Hyaluronate
Est. %0.3
Function
Origin
Sodium Hyaluronate

A sodium salt of famous hyaluronic acid. A potent humectant that hydrates the skin, supports collagen function, and fills out small wrinkles. Sodium hyaluronate also offers soothing and antioxidant properties.

Allantoin
Est. %0.3
Function
Origin
AllantoinA fluffy, white powder that acts as a humectant due to its water-loving chemistry and as an exfoliant that helps to remove dead skin cells. It has also been shown to be very soothing to irritated and inflamed skin.
Aloe Barbadensis Leaf Juice Powder
Est. %0.3
Function
Origin
Aloe Barbadensis Leaf Juice PowderExtracted from dried aloe vera leaves, it has the same effects as fresh aloe vera juice – it is humectant moisturizing, refreshing, and soothing. This powder can also serve as a gelling agent when mixed with water.
Niacinamide
Est. %0.3
Function
Origin
Niacinamide

Also known as vitamin B3, this ingredient is a true superstar with confirmed moisturizing, anti-acne, hyperpigmentation, and antioxidant benefits. Two studies confirm its significant anti-wrinkle efficacy.

Hydrolyzed Oat Protein
Est. %0.3
Function
Origin
Hydrolyzed Oat Protein
Adenosine Triphosphate
Est. %0.3
Function
Origin
Adenosine TriphosphateA cellular energy source that is thought to revitalize skin cells.
Ammonium Acryloyldimethyltaurate/VP Copolymer
Est. %0.3
Function
Origin
Ammonium Acryloyldimethyltaurate/VP CopolymerA polymeric ingredient that creates lightweight and refreshing gel textures. It also works as a viscosity controlling agent.
Xanthan Gum
Est. %0.3
Function
Origin
Xanthan GumA natural multi-functional ingredient that originates from fermented sugars. Xanthan gum acts as a viscosity-building agent to thicken skincare products. It is also an excellent stabilizer and works well to hold other ingredients together.
Canadian Colloidal Clay
Est. %0.3
Function
Origin
Canadian Colloidal Clay
Hydrolyzed Algin
Est. %0.3
Function
Origin
Hydrolyzed AlginA humectant moisturizing mixture of algae-based polysaccharides, also known as alginate, that have undergone the process of hydrolysis.
Chlorella Vulgaris Extract
Est. %0.3
Function
Origin
Chlorella Vulgaris ExtractA dried mass of tiny, single-cell green algae. It is widely used as a food source or dietary supplement since it is rich in proteins, amino acids, minerals, and vitamins. This dark green extract is used as an antioxidant agent in skincare.
Melia Azadirachta Flower Extract
Est. %0.3
Function
Origin
Melia Azadirachta Flower ExtractAn antioxidant extract derived from the flowers of the Indian lilac, also known as Neem. It is often used in traditional medicine in India. The Neem flower extracts contain limonoids, which are currently under research for their anti-pigment activity.
Melia Azadirachta Leaf Extract
Est. %0.3
Function
Origin
Melia Azadirachta Leaf ExtractAn antimicrobial and antioxidant extract derived from Neem leaves – an Indian traditional medicine. Neem leaves have been found to possess antibacterial and antifungal activity. It is also a prospective anti-wrinkle ingredient.
Coccinia Indica Fruit Extract
Est. %0.3
Function
Origin
Coccinia Indica Fruit ExtractAn extract derived from the cucumber-like fruits of ivy gourd. It contains a large amount of soothing mucilage as well as some antioxidant carotenoids. It has also been shown that the extract may have some anti-allergy properties.
Solanum Melongena (Eggplant) Fruit Extract
Est. %0.3
Function
Origin
Solanum Melongena (Eggplant) Fruit ExtractAn under-researched extract obtained from the eggplant fruit. Eggplant contains plant pigments called anthocyanins and phenolic compounds, such as chlorogenic acid, which are excellent antioxidants.
Aloe Barbadensis Flower Extract
Est. %0.3
Function
Origin
Aloe Barbadensis Flower ExtractAn extract obtained the flowers of Aloe vera – which are a rich source of antioxidant flavonoids (mainly apigenin). It also contains a bit of the emollient mucilage.
Ocimum Sanctum Leaf Extract
Est. %0.3
Function
Origin
Ocimum Sanctum Leaf ExtractAn extract derived from the leaves of Holy Basil, also known as Tulsi, a traditional herb used in Ayurveda medicine. It contains antioxidant and anti-inflammatory rosmarinic acid, galic acid, flavonoids, and a sweet-scented essential oil.
Ocimum Basilicum (Basil) Leaf Extract
Est. %0.3
Function
Origin
Ocimum Basilicum (Basil) Leaf Extract
Curcuma Longa (Turmeric) Root Extract
Est. %0.3
Function
Origin
Curcuma Longa (Turmeric) Root ExtractAn extract derived from the thick roots of curcuma (turmeric), a famous yellow spice and a major ingredient in curry powder. It is used in skincare for its proven antioxidant and anti-inflammatory properties.
Gluconolactone
Est. %0.3
Function
Origin
GluconolactoneA PHA derived from glucose. It has exfoliating and humectant properties and acts as a penetration enhancer for other ingredients. It has also been shown to assist in the treatment of acne and the prevention of photoaging.
Butylene Glycol
Est. %0.3
Function
Origin
Butylene Glycol

A clear, colorless liquid humectant that draws moisture to the skin. The humectancy of butylene glycol, owed to its two hydroxyl groups, is quite considerable, although not as powerful as glycerin, which contains three hydroxyl groups.

Potassium Sorbate
Est. %0.3
Function
Origin
Potassium SorbateA preservative widely used in food and personal care products, available from natural sources or synthetically produced. Potassium sorbate works by inhibiting the growth of yeasts, molds, and some bacteria.
Sodium Benzoate
Est. %0.3
Function
Origin
Sodium BenzoateA preservative that usually works in combination with other preservatives. It has to be at low pH (<5.5) to be effective.
Benzyl Alcohol
Est. %0.3
Function
Origin
Benzyl Alcohol

A multifunctional ingredient that is supplied as a clear, colorless liquid. Its main function is as a flavoring agent and fragrance. It also acts as a broad-spectrum preservative, solvent, and viscosity-controlling agent that thins the product.

Sodium Metabisulfite
Est. %0.3
Function
Origin
Sodium MetabisulfiteA preservative that is especially effective at preventing fungus and mold growth. It is normally combined with a strong bactericidal preservative in order to achieve broad-spectrum protection. Sodium metabisulfite is also used as an antioxidant.
Sodium Hydroxide
Est. %0.3
Function
Origin
Sodium Hydroxide

An ingredient that is able to bring the pH of a product up, thereby making it less harsh on the skin.

Caprylyl Glycol
Est. %0.3
Function
Origin
Caprylyl GlycolAn emollient that improves product spreadability and offers a silky feel on the skin. It also acts as a preservative booster that improves the efficacy of other preservatives. According to the manufacturer, it is also a humectant moisturizer.
Phenethyl Alcohol
Est. %0.3
Function
Origin
Phenethyl AlcoholA multifunctional ingredient that primarily serves as a preservative. Derived from the Chinese cinnamon tree, it provides broad-spectrum protection for skincare products through its antimicrobial efficacy.
t-Butyl Alcohol
Est. %0.3
Function
Origin
t-Butyl Alcohol
Disodium EDTA
Est. %0.3
Function
Origin
Disodium EDTAA synthetic chelator that helps to maintain the look and smell of a product by 'locking up' troublesome metal ions.
Calcium Gluconate
Est. %0.3
Function
Origin
Calcium GluconateA white crystalline powder that can act as a humectant when dissolved into water. It is also a chelating agent.
Sodium Chloride
Est. %0.3
Function
Origin
Sodium Chloride

You’re definitely familiar with sodium chloride, even if you don’t think you are. It’s table salt! Salt works well with some cleansing ingredients (surfactants) to thicken them into gels. It also acts as a stabilizer for water-in-oil emulsions.

Phenoxyethanol
Est. %0.3
Function
Origin
PhenoxyethanolThe most frequently used preservative in skincare. It is a clear, oil-like liquid synthetic substance that protects products from harmful bacteria and yeast, whilst still leaving skin microflora unharmed. It is confirmed by research to be harmless.