PUR 4-In-1 Love Your Selfie Longwear Foundation & Concealer Review

PUR 4-In-1 Love Your Selfie Longwear Foundation & Concealer
4.9
/ 10
Moisturizing
6.7 Humectancy icon Humectancy
3.1 Occlusivity icon Occlusivity
2.5Anti-wrinkle icon/ 10
Anti-wrinkle
Ingredients

PUR 4-In-1 Love Your Selfie Longwear Foundation & Concealer Ingredients

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Full Ingredient List (INCI):

Water, Cyclopentasiloxane, Methyl Methacrylate Crosspolymer, Butylene Glycol, Phenyl Trimethicone, Ethylhexyl Palmitate, Caprylyl Methicone, Cetyl PEG/PPG-10/1 Dimethicone, Cyclohexasiloxane, Diphenylsiloxy Phenyl Trimethicone, PEG-10 Dimethicone, Sorbitan Isostearate, Trimethylsiloxysilicate, Sodium Chloride, Dimethicone/Vinyl Dimethicone Crosspolymer, Dimethicone, Ceramide AP, Retinol, Lactic Acid, Butyrospermum Parkii (Shea) Butter Extract, Sodium Starch Octenylsuccinate, Camellia Sinensis Leaf Extract, Panax Ginseng Root Extract, Panthenol, Vaccinium Vitis-Idaea Fruit Extract, Disteardimonium Hectorite, Triethoxycaprylylsilane, Aluminum Hydroxide, Coffea Arabica (Coffee) Seed Extract, Oryza Sativa (Rice) Bran Extract, Lauroyl Lysine, Helianthus Annuus (Sunflower) Seed Oil, Olea Europaea (Olive) Fruit Oil, Tuber Melanosporum Extract, Vitis Vinifera (Grape) Fruit Extract, Calcium Gluconate, Phenoxyethanol, Glycerin, Triethyl Citrate, Ethylhexylglycerin, Disodium EDTA, Citric Acid, Xanthan Gum, Gluconolactone, Sodium Benzoate, 1,2-Hexanediol, Biosaccharide Gum-4, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499)
Review

Does PUR 4-In-1 Love Your Selfie Longwear Foundation & Concealer Work?

 
According to CreamScan's analysis of the ingredient list, here’s what PUR 4-In-1 Love Your Selfie Longwear Foundation & Concealer has to offer:
 
Moderate moisturizing. It has a moisturizing rating of 4.9 out of 10.
✅ Modest anti-wrinkle efficacy: PUR 4-In-1 Love Your Selfie Longwear Foundation & Concealer has an anti-wrinkle rating of 2.5 out of 10 so you may expect some, although limited, effect on wrinkles.

  

Key Benefits of PUR 4-In-1 Love Your Selfie Longwear Foundation & Concealer

 
These are the key benefits you can expect from using PUR 4-In-1 Love Your Selfie Longwear Foundation & Concealer:
 

🔵 Lightweight Moisturizer Well-Suited for Combination and Oily Skin

According to CreamScan analysis, PUR 4-In-1 Love Your Selfie Longwear Foundation & Concealer is quite moisturizing, with a moisturizing rating of 4.9 out of 10.

Is it more humectant or occlusive? Rather humectant. It has a high humectancy of 6.7 out of 10, primarily due to the substantial concentration of Butylene Glycol (est. ≈4.0%), and a moderate occlusivity of 3.1 out of 10, mainly due to the significant content of Phenyl Trimethicone (est. ≈3.0%) and Caprylyl Methicone (est. ≈2.0%).

This type of moisturizer is well-suited for people with combination and oily skin who want significant hydration in a relatively lightweight, non-greasy formula. It combines a substantial amount of humectants with a limited amount of occlusive to enhance moisturizing efficacy without feeling too heavy.

This product may also be an option for people with normal skin who prefer fast-absorbing textures, as it balances significant moisturizing potential with a relatively lightweight texture.

💧 A Humectant Enhancement for Any Skincare Routine

But it’s not limited to combination and oily skin - such a humectant enhancement will also positively contribute to the moisturizing efficacy of any skincare routine when used as a step before applying the main moisturizer. This type of formulation is typically used in serums, where a light, fast-absorbing texture is key.

Please refer to the Ratings section below for details of the moisturizing rating calculation.

🟣 Modest Anti-Wrinkle Efficacy

According to CreamScan analysis, PUR 4-In-1 Love Your Selfie Longwear Foundation & Concealer has a modest level of anti-wrinkle efficacy, rated 2.5 out of 10.

It contains one ingredient with proven anti-wrinkle efficacy: Retinol (est. ≈0.1%),
 the most effective non-prescription anti-wrinkle ingredient. Numerous clinical studies have shown its positive effects at concentrations as low as 0.1%. A study with 36 participants (Kafi et al.) confirmed that a lotion containing 0.4% retinol reduced wrinkle severity by 21% after 24 weeks of use, compared to the same formulation without retinol (vehicle).
 
Among others, PUR 4-In-1 Love Your Selfie Longwear Foundation & Concealer contains some ingredients often marketed as effective in reducing wrinkles, specifically Camellia Sinensis Leaf Extract, Coffea Arabica (Coffee) Seed Extract, Gluconolactone, and Biosaccharide Gum-4. However, the studies supporting the anti-wrinkle claims of these ingredients provide insufficient evidence of efficacy according to CreamScan Research Evaluation Standards.
 
While this does not categorically rule out the possibility that these ingredients may reduce wrinkles, their efficacy is not supported by convincing, vehicle-controlled, double-blind clinical studies - at least none that were available to the CreamScan team at the time of publication.
 
Therefore, these ingredients do not contribute to the anti-wrinkle rating.
 
📌 Moisturizers, when used regularly, are proven to prevent wrinkle formation and even reduce existing wrinkles. Therefore, this product, like any other moisturizer, can deliver some additional anti-wrinkle effects through its moisturizing action.
 

Please refer to the Ratings section below for details of the anti-wrinkle rating calculation.

📌 Please note that this is not a complete list of benefits. We are in the process of enhancing our model to incorporate anti-pigmentation, exfoliation and anti-acne ratings.

Things to Be Aware Of: PUR 4-In-1 Love Your Selfie Longwear Foundation & Concealer

 
CreamScan identified a few things to consider before adding PUR 4-In-1 Love Your Selfie Longwear Foundation & Concealer to your skincare routine:
 

⚠️ May Increase Skin Photosensitivity Due to Retinol

This product contains retinol, which offers powerful anti-wrinkle benefits. The mechanism behind retinol’s action is boosting cell turnover. This process exposes new, more delicate skin, making it more vulnerable to sun damage.

As a result, using products with retinol may increase the skin's sensitivity, making it more prone to sunburn or irritation when exposed to UV rays.

To protect the skin, dermatologists recommend applying a broad-spectrum sunscreen with at least SPF 30 throughout the duration of retinol treatment, along with avoiding direct sun exposure. Retinol should be used at night, as it is sensitive to sunlight and can lose its potency when exposed to UV rays.

📌 Please always check the manufacturer's instructions for using the retinol-containing products, either on their website or product label.

Pros & Cons of PUR 4-In-1 Love Your Selfie Longwear Foundation & Concealer

 
Here’s an overview of the pros and cons of PUR 4-In-1 Love Your Selfie Longwear Foundation & Concealer to help you decide if it’s the right choice for your skincare routine:
 

🟩 Pros:

✅ When used alone: Provides humectant-rich moisturizing well-suited for combination and oily skin
Also an option for people with normal skin who prefer fast-absorbing textures
✅ As part of a routine: A humectant moisturizing enhancement, beneficial for any skin type
✅ Lightweight texture
Offers modest anti-wrinkle efficacy
 

⭕ Cons: 

⚠️ May increase skin photosensitivity due to retinol
   

Summary: PUR 4-In-1 Love Your Selfie Longwear Foundation & Concealer

 
Based on the ingredient list analysis, CreamScan AI suggests that PUR 4-In-1 Love Your Selfie Longwear Foundation & Concealer
, when used alone, delivers lightweight, humectant-rich moisturizing, well-suited for combination and oily skin. It's also an option for those with normal skin who prefer fast-absorbing textures. As part of a moisturizing routine, it provides a humectant enhancement, beneficial for all skin types.
 
PUR 4-In-1 Love Your Selfie Longwear Foundation & Concealer contains ingredients with proven evidence of anti-wrinkle efficacy that may provide a modest anti-wrinkle effect. As a result, you can expect a positive, though not very significant, impact on wrinkles.
 
That said, there are some things about PUR 4-In-1 Love Your Selfie Longwear Foundation & Concealer worth noting.
 
This product contains retinol, the most powerful and well-researched non-prescription anti-wrinkle ingredient. However, retinol can make your skin more prone to sun damage and increase sensitivity, so it’s recommended to use a broad-spectrum sunscreen with at least SPF 30 throughout the duration of retinol treatment.
 
📌 Fact check. At CreamScan, we are committed to accuracy and fairness. If you spot any errors or something that doesn’t seem right, please click here to let us know. We regularly update the ingredient lists and monitor the latest research on ingredient efficacy to ensure that our information remains as complete and precise as possible. The information provided here is for informational purposes only and does not substitute professional advice. We do not guarantee the efficacy or safety of any product, as individual results may vary.

 

Ingredient Breakdown

Est. % Ingredient Origin Functions
60
9
6
4
3
2.5
2
1.5
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Est. %
Water
Function:
Origin:
Cyclopentasiloxane
Function:
Origin:
Methyl Methacrylate Crosspolymer
Function:
Origin:
Butylene Glycol
Function:
Origin:
Phenyl Trimethicone
Function:
Origin:
Ethylhexyl Palmitate
Function:
Origin:
Caprylyl Methicone
Function:
Origin:
Cetyl PEG/PPG-10/1 Dimethicone
Function:
Origin:
Cyclohexasiloxane
Function:
Origin:
Diphenylsiloxy Phenyl Trimethicone
Function:
Origin:
PEG-10 Dimethicone
Function:
Origin:
Sorbitan Isostearate
Function:
Origin:
Trimethylsiloxysilicate
Function:
Origin:
Sodium Chloride
Function:
Origin:
Dimethicone/Vinyl Dimethicone Crosspolymer
Function:
Origin:
Dimethicone
Function:
Origin:
Ceramide AP
Function:
Origin:
Retinol
Function:
Origin:
Lactic Acid
Function:
Origin:
Butyrospermum Parkii (Shea) Butter Extract
Function:
Origin:
Sodium Starch Octenylsuccinate
Function:
Origin:
Camellia Sinensis Leaf Extract
Function:
Origin:
Panax Ginseng Root Extract
Function:
Origin:
Panthenol
Function:
Origin:
Vaccinium Vitis-Idaea Fruit Extract
Function:
Origin:
Disteardimonium Hectorite
Function:
Origin:
Triethoxycaprylylsilane
Function:
Origin:
Aluminum Hydroxide
Function:
Origin:
Coffea Arabica (Coffee) Seed Extract
Function:
Origin:
Oryza Sativa (Rice) Bran Extract
Function:
Origin:
Lauroyl Lysine
Function:
Origin:
Helianthus Annuus (Sunflower) Seed Oil
Function:
Origin:
Olea Europaea (Olive) Fruit Oil
Function:
Origin:
Tuber Melanosporum Extract
Function:
Origin:
Vitis Vinifera (Grape) Fruit Extract
Function:
Origin:
Calcium Gluconate
Function:
Origin:
Phenoxyethanol
Function:
Origin:
Glycerin
Function:
Origin:
Triethyl Citrate
Function:
Origin:
Ethylhexylglycerin
Function:
Origin:
Disodium EDTA
Function:
Origin:
Citric Acid
Function:
Origin:
Xanthan Gum
Function:
Origin:
Gluconolactone
Function:
Origin:
Sodium Benzoate
Function:
Origin:
1,2-Hexanediol
Function:
Origin:
Biosaccharide Gum-4
Function:
Origin:
Titanium Dioxide (CI 77891)
Function:
Origin:
Iron Oxides (CI 77491)
Function:
Origin:
Iron Oxides (CI 77492)
Function:
Origin:
Iron Oxides (CI 77499)
Function:
Origin:

Ratings

All humectants
6.7
4
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
10
All occlusives
6.2
3.0
2.0
0.3
0.3
0.3
0.3
Benchmark
20
Moisturizing rating
4.9
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 6.7 10
6.7
4
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Occlusivity All occlusives 6.2 20
3.1
3.0
2.0
0.3
0.3
0.3
0.3
Moisturizing rating
4.9
Ingredient Est. % Benchmark Humectancy
4
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
All humectants 6.7 10
6.7
All humectants
6.7
4
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
3
2
0.3
0.3
0.3
0.3
All occlusives 6.2 20
3.1
All occlusives
6.2
3.0
2.0
0.3
0.3
0.3
0.3
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
10 /10 0.4 0.1 2.5
n/a
- 0.3 -
n/a
- 0.3 -
n/a
- 0.3 -
n/a
- 0.3 -
Total
2.5
Retinol
2.5
Ingredient anti-wrinkle power
10 /10
when present at, %
0.4
in this formula, est. %
0.1
Camellia Sinensis Leaf Extract
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Coffea Arabica (Coffee) Seed Extract
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Gluconolactone
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Biosaccharide Gum-4
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Anti-wrinkle rating
2.5
Ingredient Est. % Benchmark
Rich in Antioxidants
0.3
0.3
0.3
0.3
0.3
0.3
All antioxidants 1.8 3 No
All antioxidants
1.8
Camellia Sinensis Leaf Extract
0.3
Panax Ginseng Root Extract
0.3
Vaccinium Vitis-Idaea Fruit Extract
0.3
Coffea Arabica (Coffee) Seed Extract
0.3
Olea Europaea (Olive) Fruit Oil
0.3
Vitis Vinifera (Grape) Fruit Extract
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
0.3
0.3
0.3
0.3
All soothing 1.2 5 No
All soothing
1.2
0.3
0.3
0.3
0.3
Benchmark
5

Ingredients explained

Water
Est. %60
Function
Origin
WaterThe most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Cyclopentasiloxane
Est. %9
Function
Origin
CyclopentasiloxaneA lightweight, fast-spreading emollient that leaves a very soft and silky after-feel on the skin. Supplied as a clear and colorless liquid, cyclopentasiloxane is often used as a solvent to dissolve other silicones in.
Methyl Methacrylate Crosspolymer
Est. %6
Function
Origin
Methyl Methacrylate CrosspolymerA synthetic ingredient that is used for bulking, film-forming, and controlling viscosity. It can absorb large amounts of water and oil and creates a network for other ingredients to live in.
Butylene Glycol
Est. %4
Function
Origin
Butylene Glycol

A clear, colorless liquid humectant that draws moisture to the skin. The humectancy of butylene glycol, owed to its two hydroxyl groups, is quite considerable, although not as powerful as glycerin, which contains three hydroxyl groups.

Phenyl Trimethicone
Est. %3
Function
Origin
Phenyl TrimethiconeA silicone fluid that is used as an occlusive moisturizer. It applies smoothly to the skin and reduces the tack associated with organic oils.
Ethylhexyl Palmitate
Est. %2.5
Function
Origin
Ethylhexyl PalmitateA rich emollient without the oily after-feel, making it a popular replacement for mineral oil. It is derived from natural sources such as palm oil and palm kernel oil. Ethylhexyl palmitate is listed as a common comedogenic ingredient by acne.org.
Caprylyl Methicone
Est. %2
Function
Origin
Caprylyl MethiconeA liquid silicone with occlusive moisturizing properties. Being compatible with natural oils is a challenge for most silicones, but caprylyl methicone plays well with all types of oils.
Cetyl PEG/PPG-10/1 Dimethicone
Est. %1.5
Function
Origin
Cetyl PEG/PPG-10/1 DimethiconeA silicone-based powerful emulsifier that helps to create lightweight and pleasant feeling lotions and creams.
Cyclohexasiloxane
Est. %1.3
Function
Origin
CyclohexasiloxaneA clear silicone fluid with very low viscosity that is commonly used as a solvent and emollient. It has excellent spreadability, rubs in quickly, and leaves a silky smooth after-feel on the skin.
Diphenylsiloxy Phenyl Trimethicone
Est. %1
Function
Origin
Diphenylsiloxy Phenyl Trimethicone
PEG-10 Dimethicone
Est. %0.3
Function
Origin
PEG-10 DimethiconeA polyethylene-based emulsifying ingredient. It has a water-loving portion and an oil-loving portion that help to keep the water and oil phases connected to form an emulsion.
Sorbitan Isostearate
Est. %0.3
Function
Origin
Sorbitan IsostearateA mild yet powerful emulsifier primarily utilized to produce water-in-oil emulsions. It helps to create a particularly rich and substantial emulsion.
Trimethylsiloxysilicate
Est. %0.3
Function
Origin
TrimethylsiloxysilicateAn occlusive moisturizing and emollient silicone resin that smoothes and softens the appearance of the skin. It also protects a product from rinsing away too easily with water, sweat, or friction.
Sodium Chloride
Est. %0.3
Function
Origin
Sodium Chloride

You’re definitely familiar with sodium chloride, even if you don’t think you are. It’s table salt! Salt works well with some cleansing ingredients (surfactants) to thicken them into gels. It also acts as a stabilizer for water-in-oil emulsions.

Dimethicone/Vinyl Dimethicone Crosspolymer
Est. %0.3
Function
Origin
Dimethicone/Vinyl Dimethicone CrosspolymerThis ingredient can refer to several kinds of dimethicone crosspolymers. Like other silicones, it makes products feel slippery and non-greasy but can also increase the thickness or improve the water-resistance of a formula.
Dimethicone
Est. %0.3
Function
Origin
DimethiconeThe most common silicone in skincare. It forms a silky, smooth film on the skin’s surface and can help to prevent water loss. It also aids in wound healing and can treat and soften scars. Dimethicone is considered to be very safe for use.
Ceramide AP
Est. %0.3
Function
Origin
Ceramide APPreviously called Ceramide 6 II, Ceramide AP is one of the most common ceramides in the skin. Research has shown that dry, flaky skin has significantly less Ceramide AP. Its application helps to treat dry skin by restoring balance in the skin lipids.
Retinol
Est. %0.1
Function
Origin
Retinol

One of the most famous and well-researched anti-aging ingredients with a maximum anti-wrinkle power of 10 out of 10. It is proven to decrease wrinkles and help the skin regain its thickness, firmness, and texture. Retinol is also effective in treating pigmentation issues such as dark spots and acne.

Lactic Acid
Est. %0.3
Function
Origin
Lactic AcidThe most popular AHA in skincare and less irritating than glycolic acid. It can be naturally found in sour milk. It is a humectant moisturizing, pH stabilizing, and gently exfoliating ingredient, able to soften dry, cracked, and peeling skin.
Butyrospermum Parkii (Shea) Butter Extract
Est. %0.3
Function
Origin
Butyrospermum Parkii (Shea) Butter Extract

For the most part, shea butter extract has the same composition and uses as the regular shea butter. It is used in skincare products as an emollient ingredient.

Sodium Starch Octenylsuccinate
Est. %0.3
Function
Origin
Sodium Starch Octenylsuccinate
Camellia Sinensis Leaf Extract
Est. %0.3
Function
Origin
Camellia Sinensis Leaf Extract

An antioxidant green tea extract. In the deeper layers, it slows down the destruction of collagen, elastin, and hyaluronic acid – thus delaying the signs of aging. It also acts as an anti-acne, soothing, moisturizing, and emollient ingredient.

Panax Ginseng Root Extract
Est. %0.3
Function
Origin
Panax Ginseng Root ExtractDerived from the roots of the Korean Ginseng, this extract contains a mixture of antioxidant and soothing ginsenosides which are proven to reduce inflammation and treat eczema. The root is a major part of Chinese traditional medicine.
Panthenol
Est. %0.3
Function
Origin
PanthenolA popular soothing and moisturizing derivative of vitamin B5. Panthenol is particularly beneficial for dry, flaking, burned, or damaged skin. It is used to alleviate the symptoms of a rash, dermatitis, eczema, chapped lips, and sunburn.
Vaccinium Vitis-Idaea Fruit Extract
Est. %0.3
Function
Origin
Vaccinium Vitis-Idaea Fruit Extract
Disteardimonium Hectorite
Est. %0.3
Function
Origin
Disteardimonium HectoriteA clay ingredient that functions primarily as a viscosity controlling agent that thickens all types of formulas. Disteardimonium hectorite imparts a smooth, velvety feel, making it a luxurious addition to any formula.
Triethoxycaprylylsilane
Est. %0.3
Function
Origin
TriethoxycaprylylsilaneA binding and coating ingredient that allows pigments like iron oxides and mica to disperse better in oily environments. This leads to more vibrant colors.
Aluminum Hydroxide
Est. %0.3
Function
Origin
Aluminum HydroxideA white mineral powder, also known as alumina, that is derived from aluminum metal. It is frequently used as an abrasive in exfoliating products and as a thickener. Aluminum oxide is also a great opacifier.
Coffea Arabica (Coffee) Seed Extract
Est. %0.3
Function
Origin
Coffea Arabica (Coffee) Seed ExtractAn antioxidant and emollient extract derived from coffee beans. It has been proven to improve collagen and elastin production in the skin. A small clinical study tested the anti-aging effects of coffee berry extract, and the results were very promising.
Oryza Sativa (Rice) Bran Extract
Est. %0.3
Function
Origin
Oryza Sativa (Rice) Bran ExtractAn extract from rice bran, the brown outer part of the rice kernel. It contains emollient fatty acids and antioxidants such as tocopherols (vitamin E) and γ-oryzanol.
Lauroyl Lysine
Est. %0.3
Function
Origin
Lauroyl LysineA synthetic insoluble powder that improves the texture of a product, leaving the skin silky smooth and absorbing oils and sweat.
Helianthus Annuus (Sunflower) Seed Oil
Est. %0.3
Function
Origin
Helianthus Annuus (Sunflower) Seed OilA fatty oil expressed from sunflower seeds and one of the most commonly used oils in skincare. It has great emollient and occlusive moisturizing properties. Sunflower oil is one of the richest sources of vitamin E – an important skin antioxidant.
Olea Europaea (Olive) Fruit Oil
Est. %0.3
Function
Origin
Olea Europaea (Olive) Fruit Oil

A famous olive oil widely used in skincare as an emollient and occlusive moisturizer. It contains mainly unsaturated fatty acids, antioxidant flavonoids, and oleuropeins. Olive oil is listed as a common comedogenic ingredient by acne.org.

Tuber Melanosporum Extract
Est. %0.3
Function
Origin
Tuber Melanosporum Extract
Vitis Vinifera (Grape) Fruit Extract
Est. %0.3
Function
Origin
Vitis Vinifera (Grape) Fruit ExtractAn extract obtained from the skin and pulp of grapes. Grape skin and pulp contain antioxidant and astringent flavonoids and tannins, famous resveratrol, and many different organic and phenolic acids.
Calcium Gluconate
Est. %0.3
Function
Origin
Calcium GluconateA white crystalline powder that can act as a humectant when dissolved into water. It is also a chelating agent.
Phenoxyethanol
Est. %0.3
Function
Origin
PhenoxyethanolThe most frequently used preservative in skincare. It is a clear, oil-like liquid synthetic substance that protects products from harmful bacteria and yeast, whilst still leaving skin microflora unharmed. It is confirmed by research to be harmless.
Glycerin
Est. %0.3
Function
Origin
Glycerin

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

Triethyl Citrate
Est. %0.3
Function
Origin
Triethyl Citrate
Ethylhexylglycerin
Est. %0.3
Function
Origin
EthylhexylglycerinA preservative booster derived from glycerin. It is commonly paired with other preservatives to improve their efficacy. Ethylhexylglycerin is also a humectant due to its chemical base of glycerin.
Disodium EDTA
Est. %0.3
Function
Origin
Disodium EDTAA synthetic chelator that helps to maintain the look and smell of a product by 'locking up' troublesome metal ions.
Citric Acid
Est. %0.3
Function
Origin
Citric AcidA gently exfoliating AHA that helps to remove the top layer of dead skin cells. In comparison to other AHAs, citric acid has been shown to be one of the least effective. It is also very commonly used as a stabilizing and pH-controlling agent.
Xanthan Gum
Est. %0.3
Function
Origin
Xanthan GumA natural multi-functional ingredient that originates from fermented sugars. Xanthan gum acts as a viscosity-building agent to thicken skincare products. It is also an excellent stabilizer and works well to hold other ingredients together.
Gluconolactone
Est. %0.3
Function
Origin
GluconolactoneA PHA derived from glucose. It has exfoliating and humectant properties and acts as a penetration enhancer for other ingredients. It has also been shown to assist in the treatment of acne and the prevention of photoaging.
Sodium Benzoate
Est. %0.3
Function
Origin
Sodium BenzoateA preservative that usually works in combination with other preservatives. It has to be at low pH (<5.5) to be effective.
1,2-Hexanediol
Est. %0.3
Function
Origin
1,2-HexanediolA multi-functional formula helper. It is a well-studied preservtive against bacteria and can help pigments and fragrances disperse evenly in a formula.
Biosaccharide Gum-4
Est. %0.3
Function
Origin
Biosaccharide Gum-4A sugar-derived gel which forms a water-binding film on the skin’s surface. This film allegedly protects the skin from environmental stressors.
Titanium Dioxide (CI 77891)
Est. %0.3
Function
Origin
Titanium Dioxide (CI 77891)One of two the most commonly used mineral sunscreens. It can absorb UV light, including UVB – which causes burning, tanning, and even skin cancer. Also used as a colorant, titanium dioxide gives a product a bright white color.
Iron Oxides (CI 77491)
Est. %0.3
Function
Origin
Iron Oxides (CI 77491)A red colorant also known as red iron oxide. This is an EU-approved colorant used in a wide variety of products.
Iron Oxides (CI 77492)
Est. %0.3
Function
Origin
Iron Oxides (CI 77492)Also known as iron (III) oxide, this ingredient is a yellow-colored pigment that can either be derived from minerals or produced synthetically. It adds yellow tones to cosmetic products.
Iron Oxides (CI 77499)
Est. %0.3
Function
Origin
Iron Oxides (CI 77499)A black colorant also known as black iron oxide used in a wide range of skincare products.