PUR 4-In-1 Love Your Selfie Longwear Foundation & Concealer

PUR 4-In-1 Love Your Selfie Longwear Foundation & Concealer
4.9
/ 10
Moisturizing
6.7 Humectancy icon Humectancy
3.1 Occlusivity icon Occlusivity
2.5Anti-wrinkle icon/ 10
Anti-wrinkle
$$$$

Review

Results you may expect from using PUR 4-In-1 Love Your Selfie Longwear Foundation & Concealer:

Based on the ingredient analysis by CreamScan, these are the key benefits you can expect from using PUR 4-In-1 Love Your Selfie Longwear Foundation & Concealer:

  • Moderate moisturizing. It has a moisturizing rating of 4.9 out of 10.
  • Some anti-wrinkle efficacy: PUR 4-In-1 Love Your Selfie Longwear Foundation & Concealer has an anti-wrinkle rating of 2.5 out of 10 so you may expect some, although limited, effect on wrinkles.

How moisturizing is it?

Quite moisturizing: PUR 4-In-1 Love Your Selfie Longwear Foundation & Concealer has a moisturizing rating of 4.9 out of 10.

Is it more humectant or occlusive? Rather humectant. It has a high humectancy of 6.7 out of 10, primarily due to the substantial concentration of Butylene Glycol (est. ≈4.0%), and a moderate occlusivity of 3.1 out of 10, mainly due to the significant content of Phenyl Trimethicone (est. ≈3.0%) and Caprylyl Methicone (est. ≈2.0%).

Please refer to the Ratings section below for details of the moisturizing rating calculation.

Anti-wrinkle efficacy

According to CreamScan analysis, PUR 4-In-1 Love Your Selfie Longwear Foundation & Concealer has a slight anti-wrinkle rating of 2.5 out of 10. It contains one ingredient with proven anti-wrinkle efficacy: Retinol (est. ≈0.1%), 
 the most effective non-prescription ingredient with well-proven efficacy to reduce wrinkles.
 
Among others, PUR 4-In-1 Love Your Selfie Longwear Foundation & Concealer also contains some ingredients marketed as effective in reducing wrinkles, specifically Camellia Sinensis Leaf Extract, Coffea Arabica (Coffee) Seed Extract, Gluconolactone, and Biosaccharide Gum-4. However, the studies supporting the anti-wrinkle claims of these ingredients provide insufficient evidence of efficacy according to CreamScan Research Evaluation Standards. Therefore, these ingredients do not contribute to the anti-wrinkle rating.
 
Moisturizers, when used regularly, are proven to prevent wrinkle formation and even reduce existing wrinkles. Therefore, this product, like any other moisturizer, could deliver additional anti-wrinkle efficacy through its moisturizing action.
 

Please refer to the Ratings section below for details of the anti-wrinkle rating calculation.

Ingredients

Est. % Ingredient Origin Functions
60
9
6
4
3
2.5
2
1.5
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
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Ratings

All humectants
6.7
4
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
10
All occlusives
6.2
3.0
2.0
0.3
0.3
0.3
0.3
Benchmark
20
Moisturizing rating
4.9
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 6.7 10
6.7
4
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Occlusivity All occlusives 6.2 20
3.1
3.0
2.0
0.3
0.3
0.3
0.3
Moisturizing rating
4.9
Ingredient Est. % Benchmark Humectancy
4
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
All humectants 6.7 10
6.7
All humectants
6.7
4
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
3
2
0.3
0.3
0.3
0.3
All occlusives 6.2 20
3.1
All occlusives
6.2
3.0
2.0
0.3
0.3
0.3
0.3
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
10 /10 0.4 0.1 2.5
n/a
- 0.3 -
n/a
- 0.3 -
n/a
- 0.3 -
n/a
- 0.3 -
Total
2.5
Retinol
2.5
Ingredient anti-wrinkle power
10 /10
when present at, %
0.4
in this formula, est. %
0.1
Camellia Sinensis Leaf Extract
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Coffea Arabica (Coffee) Seed Extract
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Gluconolactone
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Biosaccharide Gum-4
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Anti-wrinkle rating
2.5
Ingredient Est. % Benchmark
Rich in Antioxidants
0.3
0.3
0.3
0.3
0.3
0.3
All antioxidants 1.8 3 No
All antioxidants
1.8
Camellia Sinensis Leaf Extract
0.3
Panax Ginseng Root Extract
0.3
Vaccinium Vitis-Idaea Fruit Extract
0.3
Coffea Arabica (Coffee) Seed Extract
0.3
Olea Europaea (Olive) Fruit Oil
0.3
Vitis Vinifera (Grape) Fruit Extract
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
0.3
0.3
0.3
0.3
All soothing 1.2 5 No
All soothing
1.2
0.3
0.3
0.3
0.3
Benchmark
5

Ingredients explained

Water
Est. %60
Function
Origin
The most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Cyclopentasiloxane
Est. %9
Function
Origin
A lightweight, fast-spreading emollient that leaves a very soft and silky after-feel on the skin. Supplied as a clear and colorless liquid, cyclopentasiloxane is often used as a solvent to dissolve other silicones in.
Methyl Methacrylate Crosspolymer
Est. %6
Function
Origin
A synthetic ingredient that is used for bulking, film-forming, and controlling viscosity. It can absorb large amounts of water and oil and creates a network for other ingredients to live in.
Butylene Glycol
Est. %4
Function
Origin
A clear, colorless liquid humectant that draws moisture to the skin. The humectancy of butylene glycol, owed to its two hydroxyl groups, is quite considerable, although not as powerful as glycerin, which contains three hydroxyl groups.
Phenyl Trimethicone
Est. %3
Function
Origin
A silicone fluid that is used as an occlusive moisturizer. It applies smoothly to the skin and reduces the tack associated with organic oils.
Ethylhexyl Palmitate
Est. %2.5
Function
Origin
A rich emollient without the oily after-feel, making it a popular replacement for mineral oil. It is derived from natural sources such as palm oil and palm kernel oil. Ethylhexyl palmitate is listed as a common comedogenic ingredient by acne.org.
Caprylyl Methicone
Est. %2
Function
Origin
A liquid silicone with occlusive moisturizing properties. Being compatible with natural oils is a challenge for most silicones, but caprylyl methicone plays well with all types of oils.
Cetyl PEG/PPG-10/1 Dimethicone
Est. %1.5
Function
Origin
A silicone-based powerful emulsifier that helps to create lightweight and pleasant feeling lotions and creams.
Cyclohexasiloxane
Est. %1.3
Function
Origin
A clear silicone fluid with very low viscosity that is commonly used as a solvent and emollient. It has excellent spreadability, rubs in quickly, and leaves a silky smooth after-feel on the skin.
Diphenylsiloxy Phenyl Trimethicone
Est. %1
Function
Origin
Description is coming soon
PEG-10 Dimethicone
Est. %0.3
Function
Origin
A polyethylene-based emulsifying ingredient. It has a water-loving portion and an oil-loving portion that help to keep the water and oil phases connected to form an emulsion.
Sorbitan Isostearate
Est. %0.3
Function
Origin
A mild yet powerful emulsifier primarily utilized to produce water-in-oil emulsions. It helps to create a particularly rich and substantial emulsion.
Trimethylsiloxysilicate
Est. %0.3
Function
Origin
An occlusive moisturizing and emollient silicone resin that smoothes and softens the appearance of the skin. It also protects a product from rinsing away too easily with water, sweat, or friction.
Sodium Chloride
Est. %0.3
Function
Origin

You’re definitely familiar with sodium chloride, even if you don’t think you are. It’s table salt! Salt works well with some cleansing ingredients (surfactants) to thicken them into gels. It also acts as a stabilizer for water-in-oil emulsions.

Dimethicone/Vinyl Dimethicone Crosspolymer
Est. %0.3
Function
Origin
This ingredient can refer to several kinds of dimethicone crosspolymers. Like other silicones, it makes products feel slippery and non-greasy but can also increase the thickness or improve the water-resistance of a formula.
Dimethicone
Est. %0.3
Function
Origin
The most common silicone in skincare. It forms a silky, smooth film on the skin’s surface and can help to prevent water loss. It also aids in wound healing and can treat and soften scars. Dimethicone is considered to be very safe for use.
Ceramide AP
Est. %0.3
Function
Origin
Previously called Ceramide 6 II, Ceramide AP is one of the most common ceramides in the skin. Research has shown that dry, flaky skin has significantly less Ceramide AP. Its application helps to treat dry skin by restoring balance in the skin lipids.
Retinol
Est. %0.1
Function
Origin

One of the most famous and well-researched anti-aging ingredients with a maximum anti-wrinkle power of 10 out of 10. It is proven to decrease wrinkles and help the skin regain its thickness, firmness, and texture. Retinol is also effective in treating pigmentation issues such as dark spots and acne.

Lactic Acid
Est. %0.3
Function
Origin
The most popular AHA in skincare and less irritating than glycolic acid. It can be naturally found in sour milk. It is a humectant moisturizing, pH stabilizing, and gently exfoliating ingredient, able to soften dry, cracked, and peeling skin.
Butyrospermum Parkii (Shea) Butter Extract
Est. %0.3
Function
Origin

For the most part, shea butter extract has the same composition and uses as the regular shea butter. It is used in skincare products as an emollient ingredient.

Sodium Starch Octenylsuccinate
Est. %0.3
Function
Origin
Description is coming soon
Camellia Sinensis Leaf Extract
Est. %0.3
Function
Origin
An antioxidant green tea extract. In the deeper layers, it slows down the destruction of collagen, elastin, and hyaluronic acid – thus delaying the signs of aging. It also acts as an anti-acne, soothing, moisturizing, and emollient ingredient.
Panax Ginseng Root Extract
Est. %0.3
Function
Origin
Derived from the roots of the Korean Ginseng, this extract contains a mixture of antioxidant and soothing ginsenosides which are proven to reduce inflammation and treat eczema. The root is a major part of Chinese traditional medicine.
Panthenol
Est. %0.3
Function
Origin
A popular soothing and moisturizing derivative of vitamin B5. Panthenol is particularly beneficial for dry, flaking, burned, or damaged skin. It is used to alleviate the symptoms of a rash, dermatitis, eczema, chapped lips, and sunburn.
Vaccinium Vitis-Idaea Fruit Extract
Est. %0.3
Function
Origin
Description is coming soon
Disteardimonium Hectorite
Est. %0.3
Function
Origin
A clay ingredient that functions primarily as a viscosity controlling agent that thickens all types of formulas. Disteardimonium hectorite imparts a smooth, velvety feel, making it a luxurious addition to any formula.
Triethoxycaprylylsilane
Est. %0.3
Function
Origin
A binding and coating ingredient that allows pigments like iron oxides and mica to disperse better in oily environments. This leads to more vibrant colors.
Aluminum Hydroxide
Est. %0.3
Function
Origin
A white mineral powder, also known as alumina, that is derived from aluminum metal. It is frequently used as an abrasive in exfoliating products and as a thickener. Aluminum oxide is also a great opacifier.
Coffea Arabica (Coffee) Seed Extract
Est. %0.3
Function
Origin
An antioxidant and emollient extract derived from coffee beans. It has been proven to improve collagen and elastin production in the skin. A small clinical study tested the anti-aging effects of coffee berry extract, and the results were very promising.
Oryza Sativa (Rice) Bran Extract
Est. %0.3
Function
Origin
An extract from rice bran, the brown outer part of the rice kernel. It contains emollient fatty acids and antioxidants such as tocopherols (vitamin E) and γ-oryzanol.
Lauroyl Lysine
Est. %0.3
Function
Origin
A synthetic insoluble powder that improves the texture of a product, leaving the skin silky smooth and absorbing oils and sweat.
Helianthus Annuus (Sunflower) Seed Oil
Est. %0.3
Function
Origin
A fatty oil expressed from sunflower seeds and one of the most commonly used oils in skincare. It has great emollient and occlusive moisturizing properties. Sunflower oil is one of the richest sources of vitamin E – an important skin antioxidant.
Olea Europaea (Olive) Fruit Oil
Est. %0.3
Function
Origin

A famous olive oil widely used in skincare as an emollient and occlusive moisturizer. It contains mainly unsaturated fatty acids, antioxidant flavonoids, and oleuropeins. Olive oil is listed as a common comedogenic ingredient by acne.org.

Tuber Melanosporum Extract
Est. %0.3
Function
Origin
Description is coming soon
Vitis Vinifera (Grape) Fruit Extract
Est. %0.3
Function
Origin
An extract obtained from the skin and pulp of grapes. Grape skin and pulp contain antioxidant and astringent flavonoids and tannins, famous resveratrol, and many different organic and phenolic acids.
Calcium Gluconate
Est. %0.3
Function
Origin
A white crystalline powder that can act as a humectant when dissolved into water. It is also a chelating agent.
Phenoxyethanol
Est. %0.3
Function
Origin
The most frequently used preservative in skincare. It is a clear, oil-like liquid synthetic substance that protects products from harmful bacteria and yeast, whilst still leaving skin microflora unharmed. It is confirmed by research to be harmless.
Glycerin
Est. %0.3
Function
Origin

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

Triethyl Citrate
Est. %0.3
Function
Origin
Description is coming soon
Ethylhexylglycerin
Est. %0.3
Function
Origin
A preservative booster derived from glycerin. It is commonly paired with other preservatives to improve their efficacy. Ethylhexylglycerin is also a humectant due to its chemical base of glycerin.
Disodium EDTA
Est. %0.3
Function
Origin
A synthetic chelator that helps to maintain the look and smell of a product by 'locking up' troublesome metal ions.
Citric Acid
Est. %0.3
Function
Origin
A gently exfoliating AHA that helps to remove the top layer of dead skin cells. In comparison to other AHAs, citric acid has been shown to be one of the least effective. It is also very commonly used as a stabilizing and pH-controlling agent.
Xanthan Gum
Est. %0.3
Function
Origin
A natural multi-functional ingredient that originates from fermented sugars. Xanthan gum acts as a viscosity-building agent to thicken skincare products. It is also an excellent stabilizer and works well to hold other ingredients together.
Gluconolactone
Est. %0.3
Function
Origin
A PHA derived from glucose. It has exfoliating and humectant properties and acts as a penetration enhancer for other ingredients. It has also been shown to assist in the treatment of acne and the prevention of photoaging.
Sodium Benzoate
Est. %0.3
Function
Origin
A preservative that usually works in combination with other preservatives. It has to be at low pH (<5.5) to be effective.
1,2-Hexanediol
Est. %0.3
Function
Origin
A multi-functional formula helper. It is a well-studied preservtive against bacteria and can help pigments and fragrances disperse evenly in a formula.
Biosaccharide Gum-4
Est. %0.3
Function
Origin
A sugar-derived gel which forms a water-binding film on the skin’s surface. This film allegedly protects the skin from environmental stressors.
Titanium Dioxide (CI 77891)
Est. %0.3
Function
Origin
One of two the most commonly used mineral sunscreens. It can absorb UV light, including UVB – which causes burning, tanning, and even skin cancer. Also used as a colorant, titanium dioxide gives a product a bright white color.
Iron Oxides (CI 77491)
Est. %0.3
Function
Origin
A red colorant also known as red iron oxide. This is an EU-approved colorant used in a wide variety of products.
Iron Oxides (CI 77492)
Est. %0.3
Function
Origin
Also known as iron (III) oxide, this ingredient is a yellow-colored pigment that can either be derived from minerals or produced synthetically. It adds yellow tones to cosmetic products.
Iron Oxides (CI 77499)
Est. %0.3
Function
Origin
A black colorant also known as black iron oxide used in a wide range of skincare products.