Shiseido Brightening Gel Cream

Shiseido Brightening Gel Cream
6.6
/ 10
Moisturizing
10.0 Humectancy icon Humectancy
3.2 Occlusivity icon Occlusivity
$$$$

Review

Results you may expect from using Shiseido Brightening Gel Cream:

Based on the ingredient analysis by CreamScan, these are the key benefits you can expect from using Shiseido Brightening Gel Cream:

  • Significant moisturizing. It has a moisturizing rating of 6.6 out of 10.

How moisturizing is it?

Highly moisturizing: Shiseido Brightening Gel Cream has a moisturizing rating of 6.6 out of 10.

Is it more humectant or occlusive? Significantly more humectant. It has a maximum humectancy of 10 out of 10, primarily due to the substantial concentration of Butylene Glycol (est. ≈7.5%) and Glycerin (est. ≈5.0%), and a moderate occlusivity of 3.2 out of 10, mainly due to the high content of Dimethicone (est. ≈3.0%) and Triethylhexanoin (est. ≈2.0%).

Please refer to the Ratings section below for details of the moisturizing rating calculation.

Anti-wrinkle efficacy

According to CreamScan analysis, Shiseido Brightening Gel Cream has a zero anti-wrinkle rating.

It contains 2-O-Ethyl Ascorbic Acid and Caffeine, two ingredients marketed as effective in reducing wrinkles. However, the studies supporting the anti-wrinkle claims of these ingredients provide insufficient evidence of efficacy according to CreamScan Research Evaluation Standards. Therefore, these ingredients do not generate the anti-wrinkle rating.

Moisturizers, when used regularly, are proven to prevent wrinkle formation and even reduce existing wrinkles. Therefore, this product, like any other moisturizer, could deliver some anti-wrinkle effects through its moisturizing action.

Please refer to the Ratings section below for details of the anti-wrinkle rating calculation.

Ingredients

Est. % Ingredient Origin Functions
60
7.5
5
3
2.5
2
1.5
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
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0.3
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0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
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Ratings

All humectants
14.0
7.5
5
0.3
0.3
0.3
0.3
0.3
Benchmark
10
All occlusives
6.5
3.0
2.0
0.3
0.3
0.3
0.3
0.3
Benchmark
20
Moisturizing rating
6.6
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 14.0 10
10.0
7.5
5
0.3
0.3
0.3
0.3
0.3
Occlusivity All occlusives 6.5 20
3.2
3.0
2.0
0.3
0.3
0.3
0.3
0.3
Moisturizing rating
6.6
Ingredient Est. % Benchmark Humectancy
7.5
5
0.3
0.3
0.3
0.3
0.3
All humectants 14.0 10
10
All humectants
14.0
7.5
5
0.3
0.3
0.3
0.3
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
3
2
0.3
0.3
0.3
0.3
0.3
All occlusives 6.5 20
3.2
All occlusives
6.5
3.0
2.0
0.3
0.3
0.3
0.3
0.3
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
n/a
- 0.3 -
n/a
- 0.3 -
Total
0
2-O-Ethyl Ascorbic Acid
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Caffeine
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Anti-wrinkle rating
0
Ingredient Est. % Benchmark
Rich in Antioxidants
0.3
0.3
0.3
0.3
0.3
All antioxidants 1.5 3 No
All antioxidants
1.5
2-O-Ethyl Ascorbic Acid
0.3
Caffeine
0.3
Tocopherol
0.3
Sodium Metabisulfite
0.3
Crataegus Monogyna Flower Extract
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
0.3
0.3
0.3
All soothing 0.9 5 No
All soothing
0.9
0.3
0.3
0.3
Benchmark
5

Ingredients explained

Water
Est. %60
Function
Origin
The most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Butylene Glycol
Est. %7.5
Function
Origin
A clear, colorless liquid humectant that draws moisture to the skin. The humectancy of butylene glycol, owed to its two hydroxyl groups, is quite considerable, although not as powerful as glycerin, which contains three hydroxyl groups.
Glycerin
Est. %5
Function
Origin

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

Dimethicone
Est. %3
Function
Origin
The most common silicone in skincare. It forms a silky, smooth film on the skin’s surface and can help to prevent water loss. It also aids in wound healing and can treat and soften scars. Dimethicone is considered to be very safe for use.
Alcohol Denat. Sd Alcohol 40-B
Est. %2.5
Function
Origin
Description is coming soon
Triethylhexanoin
Est. %2
Function
Origin
An occlusive and emollient ester of glycerin and a fatty acid. It is easily spreadable and does not leave a sticky after-feel.
PEG/PPG-14/7 Dimethyl Ether
Est. %1.5
Function
Origin
Description is coming soon
Hydrogenated Polydecene
Est. %1.3
Function
Origin
A clear, colorless, highly viscous liquid that commonly serves as an emollient. This rich emollient is on the heavier side but provides a smooth sensorial profile upon application.
Behenyl Alcohol
Est. %1
Function
Origin
A fatty alcohol with emollient properties. It is used as a co-emulsifier and thickener and tends to result in a product with a smooth and creamy application texture.
Stearyl Alcohol
Est. %0.3
Function
Origin
A natural fatty alcohol that thickens, stabilizes, and keeps emulsions a bright white color. It has many uses, the main one being as an emulsifier. It also acts as an opacifying agent and emollient.
Myristyl Myristate
Est. %0.3
Function
Origin
An occlusive moisturizing and emollient ester that is derived from vegetables. This soft, wax-like ester produces a soft and creamy sensorial profile. Myristyl myristate is listed as a common comedogenic ingredient by acne.org.
Glyceryl Stearate SE
Est. %0.3
Function
Origin
An emulsifier, where the SE stands for self-emulsifying. Emulsions containing glyceryl stearate SE often impart a smooth, velvety feel upon the skin.
Trehalose
Est. %0.3
Function
Origin
A sweet-tasting saccharide that can be found in various yeasts and fungi and that is manufactured from starch for cosmetic purposes. It is one of the most popular sugars in skincare and is mainly used for its humectant properties.
Potassium Methoxysalicylate
Est. %0.3
Function
Origin
Description is coming soon
Phytosteryl Macadamiate
Est. %0.3
Function
Origin
A richly emollient and occlusive moisturizing product of binding fatty acids from macadamia oil (mostly oleic and palmitoleic acid) with soybean oil phytosterols. It is also used as a formula helper.
Methyl Methacrylate Crosspolymer
Est. %0.3
Function
Origin
A synthetic ingredient that is used for bulking, film-forming, and controlling viscosity. It can absorb large amounts of water and oil and creates a network for other ingredients to live in.
Polysorbate 60
Est. %0.3
Function
Origin
An ester based on sorbitan. It is good for emulsifying water and oils together – specifically making oil-in-water emulsions. Polysorbate 60 is also said to give a product a notable fragrance.
PEG-40 Stearate
Est. %0.3
Function
Origin
This PEG, or polyethylene glycol, is excellent at emulsifying water and oil together to form oil-in-water emulsions. Due to its water-loving nature, PEG-40 stearate can also act as a cleansing agent.
Phenoxyethanol
Est. %0.3
Function
Origin
The most frequently used preservative in skincare. It is a clear, oil-like liquid synthetic substance that protects products from harmful bacteria and yeast, whilst still leaving skin microflora unharmed. It is confirmed by research to be harmless.
Dimethylacrylamide/Sodium Acryloyldimethyltaurate Crosspolymer
Est. %0.3
Function
Origin
Description is coming soon
Hydrogenated Palm Oil
Est. %0.3
Function
Origin
A processed palm oil with occlusive moisturizing and emollient fatty acids. It is especially suited for very dry skin.
Elaeis Guineensis (Palm) Kernel Oil
Est. %0.3
Function
Origin
Description is coming soon
Elaeis Guineensis (Palm) Oil
Est. %0.3
Function
Origin
A fatty oil expressed from the pulp of the oil palm fruits. It is mostly composed of occlusive and emollient saturated fatty acids. The unrefined oil has a large amount of antioxidant carotenoids.
Sorbitan Tristearate
Est. %0.3
Function
Origin
Description is coming soon
Trisodium EDTA
Est. %0.3
Function
Origin
A chelating agent designed to encapsulate potentially harmful heavy metal ions that enter the formula through the water source. Once encapsulated, these heavy metal ions become inert.
Erythritol
Est. %0.3
Function
Origin
A naturally occurring sweetener that hydrates skin by drawing in water.
PEG/PPG-17/4 Dimethyl Ether
Est. %0.3
Function
Origin
Description is coming soon
Sodium Citrate
Est. %0.3
Function
Origin
A salt of citric acid that has a salty and tart flavor and is used as a fragrance. It is mildly basic, meaning that its addition to a skincare product can adjust the pH upward.
Fragrance
Est. %0.3
Function
Origin
Under trade secret law, manufacturers have the right not to disclose what exactly went into the fragrance and use the unspecific word Fragrance or Parfum instead. Many fragrances are highly allergenic.
Dipotassium Glycyrrhizate
Est. %0.3
Function
Origin
A licorice root derivative with powerful anti-inflammatory and soothing activities. It is often used as a flavoring agent in lip products.
2-O-Ethyl Ascorbic Acid
Est. %0.3
Function
Origin
A derivative of vitamin C. There are no clinical studies on this ingredient as of yet, and so we don't know if it is as effective as the other ascorbic acid derivatives.
Alcohol
Est. %0.3
Function
Origin
An effective antimicrobial ingredient that kills bacteria, fungi, and even some viruses. It is also an excellent solvent and astringent. Alcohol helps to create lighter and less viscous products. It can, however, be dehydrating and skin-sensitizing.
Silica
Est. %0.3
Function
Origin
A widely used cosmetic ingredient with the same chemical composition as the sand found on beaches. A common function of silica is its ability to control viscosity. In certain chemical forms, it can effectively thicken cream-style products.
Xanthan Gum
Est. %0.3
Function
Origin
A natural multi-functional ingredient that originates from fermented sugars. Xanthan gum acts as a viscosity-building agent to thicken skincare products. It is also an excellent stabilizer and works well to hold other ingredients together.
Caffeine
Est. %0.3
Function
Origin
An antioxidant compound that is obtained from coffee and tea leaves. It increases the microcirculation of blood in the skin and is claimed to be able to reduce the appearance of orange peel skin (although the research is lacking).
Linalool
Est. %0.3
Function
Origin
A fragrant, volatile compound naturally present in many essential oils. It has a pleasant scent and is often used in skincare products as a fragrance. People with sensitive skin should try to avoid it, or at least do a patch test before using it.
Citric Acid
Est. %0.3
Function
Origin
A gently exfoliating AHA that helps to remove the top layer of dead skin cells. In comparison to other AHAs, citric acid has been shown to be one of the least effective. It is also very commonly used as a stabilizing and pH-controlling agent.
Sodium Metaphosphate
Est. %0.3
Function
Origin
A sodium salt that captures heavy metal ions and raises the pH.
PPG-3 Dipivalate
Est. %0.3
Function
Origin
Description is coming soon
HDI/Trimethylol Hexyllactone Crosspolymer
Est. %0.3
Function
Origin
An anticaking agent that prevents a product from forming lumps. It also increases slip and produces an elegant finish in skincare formulations.
Tocopherol
Est. %0.3
Function
Origin

Simply another name for vitamin E. Tocopherol is a fantastic ingredient and especially beneficial for dry and inflamed skin. It has occlusive moisturizing, emollient, antioxidant, and photoprotective properties.

Citronellol
Est. %0.3
Function
Origin
A fragrant compound found naturally in many essential oils (mainly lemongrass). It can have a lemon or a rose scent. People with sensitive skin should try to avoid products with citronellol, or at least do a patch test before using it.
Sodium Metabisulfite
Est. %0.3
Function
Origin
A preservative that is especially effective at preventing fungus and mold growth. It is normally combined with a strong bactericidal preservative in order to achieve broad-spectrum protection. Sodium metabisulfite is also used as an antioxidant.
Geraniol
Est. %0.3
Function
Origin
A fragrant, volatile, plant-based, liquid chemical that can be naturally found in many essential oils (specifically rose, palmarosa, citronella). It has a rose-like scent. It is a potential irritant and may cause an allergic reaction in some people.
Angelica Keiskei Leaf/Stem Extract
Est. %0.3
Function
Origin
Description is coming soon
Limonene
Est. %0.3
Function
Origin
One of the most used fragrances in skincare products. It is produced from the peels of citrus fruits and has a fresh, pleasant, citrusy smell. People who are sensitive to citrus should try to avoid it, or at least do a patch test before using it.
Paeonia Albiflora Root Extract
Est. %0.3
Function
Origin
An extract from the roots of the garden peony. It mainly contains humectant moisturizing oligosaccharides and polysaccharides, and has been claimed to improve skin tone.
Crataegus Monogyna Flower Extract
Est. %0.3
Function
Origin
An extract obtained from the flowers of the hawthorn bush. It has a high content of astringent and antioxidant tannins and flavonoids.
Acrylates/C10-30 Alkyl Acrylate Crosspolymer
Est. %0.3
Function
Origin
A synthetic ingredient that is used to thicken water and alcohol. It results in a more lightweight formula and is commonly found in gel products.
Fructose
Est. %0.3
Function
Origin
A natural sugar that moisturizes the skin by drawing water to the surface.
Rehmannia Chinensis Root Extract
Est. %0.3
Function
Origin
Description is coming soon
Iron Oxides (CI 77491)
Est. %0.3
Function
Origin
A red colorant also known as red iron oxide. This is an EU-approved colorant used in a wide variety of products.
Prunus Yedoensis Leaf Extract
Est. %0.3
Function
Origin
Description is coming soon
Ziziphus Jujuba Fruit Extract
Est. %0.3
Function
Origin
A soothing extract derived from the fruit known as Jujube, or Chinese date. It contains mainly anti-inflammatory terpenoids, flavonoids, and tannins.
Pyrola Incarnata Extract
Est. %0.3
Function
Origin
Description is coming soon
Potentilla Erecta Root Extract
Est. %0.3
Function
Origin
Description is coming soon
Polyquaternium-51
Est. %0.3
Function
Origin
A biocompatible phospholipid copolymer that is designed to mimic the lipid-based cell membrane found in human skin. Its main function is as a humectant moisturizer.
Benzoic Acid
Est. %0.3
Function
Origin
A preservative effective against fungi, yeast, and some bacteria. It is commonly paired with phenoxyethanol to create a broad spectrum preservation system. Benzoic acid can also serve as a pH adjuster, fragrance, and bulking agent.