Revlon PhotoReady Prime Plus Brightening & Skin Tone Evening Primer Review

Revlon PhotoReady Prime Plus Brightening & Skin Tone Evening Primer
5.3
/ 10
Moisturizing
10.0 Humectancy icon Humectancy
0.6 Occlusivity icon Occlusivity
Ingredients

Revlon PhotoReady Prime Plus Brightening & Skin Tone Evening Primer Ingredients

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Full Ingredient List (INCI):

Water, Glycerin, Pentylene Glycol, Polysilicone-11, Octadecenedioic Acid, Ammonium Acryloyldimethyltaurate/VP Copolymer, Lactobacillus/Lemon Peel Ferment Extract, Polysorbate 80, Dimethicone, 1,2-Hexanediol, Amodimethicone, Biosaccharide Gum-4, Butylene Glycol, Caprylhydroxamic Acid, Caprylyl Glycol, Carbomer, Citrullus Lanatus (Watermelon) Fruit Extract, Dimethicone/Vinyl Dimethicone Crosspolymer, Disodium EDTA, Ethylhexylglycerin, HDI/Trimethylol Hexyllactone Crosspolymer, Hydrogenated Phosphatidylcholine, Lactic Acid, Laureth-12, Lecithin, Lens Esculenta (Lentil) Fruit Extract, Lysolecithin, Mica, Palmitoyl Tetrapeptide-7, Palmitoyl Tripeptide-1, Phenethyl Alcohol, Polymethylsilsesquioxane, Polysorbate 20, Pyrus Malus (Apple) Fruit Extract, Sodium Ascorbyl Phosphate, Sodium Hydroxide, Sodium Lactate, Sodium PCA, Synthetic Fluorphlogopite, Tetrasodium EDTA, Tocopheryl Acetate, Trisodium EDTA, Fragrance, Citral, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Iron Oxides (CI 77491), Titanium Dioxide (CI 77891)
Review

Does Revlon PhotoReady Prime Plus Brightening & Skin Tone Evening Primer Work?

 
According to CreamScan's analysis of the ingredient list, here’s what Revlon PhotoReady Prime Plus Brightening & Skin Tone Evening Primer has to offer:
 
✅ Strong humectant moisturizing. This lightweight, humectant-rich product, ideal for oily skin, has a moisturizing rating of 5.3 out of 10.

  

Key Benefits of Revlon PhotoReady Prime Plus Brightening & Skin Tone Evening Primer

 
These are the key benefits you can expect from using Revlon PhotoReady Prime Plus Brightening & Skin Tone Evening Primer:
 

🔵 Lightweight Humectant Moisturizer Ideal for Oily Skin

According to CreamScan analysis, Revlon PhotoReady Prime Plus Brightening & Skin Tone Evening Primer is quite moisturizing, with a moisturizing rating of 5.3 out of 10.

Is it more humectant or occlusive? Significantly more humectant. It has a low occlusivity of 0.6 out of 10 and a maximum humectancy of 10 out of 10, primarily due to the high content of Glycerin (est. ≈9.0%) and Pentylene Glycol (est. ≈6.0%).

This humectant-rich product, when used alone as a moisturizer, is ideal for oily skin, offering significant hydration in a lightweight, fast-absorbing formula with a minimal amount of occlusive ingredients.

It’s also a great choice for people with normal skin who prefer lightweight moisturizers.

💧 A Humectant Boost for Any Skincare Routine

But it’s not limited to oily skin - such a humectant boost will also positively contribute to the moisturizing efficacy of any skincare routine when used as a step before applying the main moisturizer. This type of formulation is typically used in serums, where a light, fast-absorbing texture is key.

Please refer to the Ratings section below for details of the moisturizing rating calculation.

📌 Please note that this is not a complete list of benefits. We are in the process of enhancing our model to incorporate anti-pigmentation, exfoliation and anti-acne ratings.

Things to Be Aware Of: Revlon PhotoReady Prime Plus Brightening & Skin Tone Evening Primer

 
CreamScan identified a few things to consider before adding Revlon PhotoReady Prime Plus Brightening & Skin Tone Evening Primer to your skincare routine:
 

⚠️ If It’s an Exfoliator, It May Increase Skin Photosensitivity Due to Lactic Acid

This product contains lactic acid, a popular AHA known for its ability to gently exfoliate and brighten the skin. It works by removing dead skin cells, revealing new, more delicate skin that is more vulnerable to sun damage.

In smaller quantities, lactic acid is often used as a pH adjuster and may not significantly contribute to exfoliation. However, at higher concentrations, it functions as an effective exfoliant with benefits and risks similar to other AHAs. Products with AHAs, including lactic acid, may increase skin sensitivity, making it more prone to sunburn or irritation when exposed to UV rays.

If this product is designed for exfoliation, applying a broad-spectrum sunscreen with at least SPF 30 daily is essential to protect your skin. Always check the label or the manufacturer’s website for specific usage instructions.

⚠️ Questionable anti-wrinkle efficacy

If one of your main reasons for choosing Revlon PhotoReady Prime Plus Brightening & Skin Tone Evening Primer is its potential anti-aging effects, please note that, according to CreamScan analysis, it currently has a zero anti-wrinkle rating.

It contains some ingredients often marketed as effective in reducing wrinkles, specifically Biosaccharide Gum-4, Palmitoyl Tetrapeptide-7, Palmitoyl Tripeptide-1, and Sodium Ascorbyl Phosphate. However, the studies supporting the anti-wrinkle claims of these ingredients provide insufficient evidence of efficacy according to CreamScan Research Evaluation Standards. 

While this does not categorically rule out the possibility that these ingredients may reduce wrinkles, their efficacy is not supported by convincing, vehicle-controlled, double-blind clinical studies - at least none that were available to the CreamScan team at the time of publication.

Therefore, these ingredients do not generate the anti-wrinkle rating.

📌 Moisturizers, when used regularly, are proven to prevent wrinkle formation and even reduce existing wrinkles. Therefore, this product, like any other moisturizer, can deliver some anti-wrinkle effects through its moisturizing action.

Please refer to the Ratings section below for details of the anti-wrinkle rating calculation.

Pros & Cons of Revlon PhotoReady Prime Plus Brightening & Skin Tone Evening Primer

 
Here’s an overview of the pros and cons of Revlon PhotoReady Prime Plus Brightening & Skin Tone Evening Primer to help you decide if it’s the right choice for your skincare routine:
 

🟩 Pros:

✅ When used alone: Provides humectant-rich moisturizing ideal for oily skin
✅ As part of a routine: A humectant moisturizing boost, beneficial for any skin type
✅ Lightweight texture
 

⭕ Cons: 

⚠️ Questionable anti-wrinkle efficacy
   

Summary: Revlon PhotoReady Prime Plus Brightening & Skin Tone Evening Primer

 
Based on the ingredient list analysis, CreamScan AI suggests that Revlon PhotoReady Prime Plus Brightening & Skin Tone Evening Primer
, when used alone, delivers lightweight, humectant-rich moisturizing, making it ideal for oily skin. As part of a moisturizing routine, it provides a humectant boost, beneficial for all skin types.
 
That said, there are some things about Revlon PhotoReady Prime Plus Brightening & Skin Tone Evening Primer worth noting.
 
If one of your main reasons for considering Revlon PhotoReady Prime Plus Brightening & Skin Tone Evening Primer is its potential anti-aging effects, please note that, according to CreamScan analysis, its anti-wrinkle efficacy is questionable. None of the ingredients in this product provide substantial evidence of their anti-wrinkle efficacy according to CreamScan Research Evaluation Standards.
 
📌 Fact check. At CreamScan, we are committed to accuracy and fairness. If you spot any errors or something that doesn’t seem right, please click here to let us know. We regularly update the ingredient lists and monitor the latest research on ingredient efficacy to ensure that our information remains as complete and precise as possible. The information provided here is for informational purposes only and does not substitute professional advice. We do not guarantee the efficacy or safety of any product, as individual results may vary.

 

Ingredient Breakdown

Est. % Ingredient Origin Functions
60
9
6
4
3
2
1.9
1.5
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.15
0.3
0.3
0.3
0.3
0.3
Est. %
Water
Function:
Origin:
Glycerin
Function:
Origin:
Pentylene Glycol
Function:
Origin:
Polysilicone-11
Function:
Origin:
Octadecenedioic Acid
Function:
Origin:
Ammonium Acryloyldimethyltaurate/VP Copolymer
Function:
Origin:
Lactobacillus/Lemon Peel Ferment Extract
Function:
Origin:
Polysorbate 80
Function:
Origin:
Dimethicone
Function:
Origin:
1,2-Hexanediol
Function:
Origin:
Amodimethicone
Function:
Origin:
Biosaccharide Gum-4
Function:
Origin:
Butylene Glycol
Function:
Origin:
Caprylhydroxamic Acid
Function:
Origin:
Caprylyl Glycol
Function:
Origin:
Carbomer
Function:
Origin:
Citrullus Lanatus (Watermelon) Fruit Extract
Function:
Origin:
Dimethicone/Vinyl Dimethicone Crosspolymer
Function:
Origin:
Disodium EDTA
Function:
Origin:
Ethylhexylglycerin
Function:
Origin:
HDI/Trimethylol Hexyllactone Crosspolymer
Function:
Origin:
Hydrogenated Phosphatidylcholine
Function:
Origin:
Lactic Acid
Function:
Origin:
Laureth-12
Function:
Origin:
Lecithin
Function:
Origin:
Lens Esculenta (Lentil) Fruit Extract
Function:
Origin:
Lysolecithin
Function:
Origin:
Mica
Function:
Origin:
Palmitoyl Tetrapeptide-7
Function:
Origin:
Palmitoyl Tripeptide-1
Function:
Origin:
Phenethyl Alcohol
Function:
Origin:
Polymethylsilsesquioxane
Function:
Origin:
Polysorbate 20
Function:
Origin:
Pyrus Malus (Apple) Fruit Extract
Function:
Origin:
Sodium Ascorbyl Phosphate
Function:
Origin:
Sodium Hydroxide
Function:
Origin:
Sodium Lactate
Function:
Origin:
Sodium PCA
Function:
Origin:
Synthetic Fluorphlogopite
Function:
Origin:
Tetrasodium EDTA
Function:
Origin:
Tocopheryl Acetate
Function:
Origin:
Trisodium EDTA
Function:
Origin:
Fragrance
Function:
Origin:
Citral
Function:
Origin:
Phenoxyethanol
Function:
Origin:
Potassium Sorbate
Function:
Origin:
Sodium Benzoate
Function:
Origin:
Iron Oxides (CI 77491)
Function:
Origin:
Titanium Dioxide (CI 77891)
Function:
Origin:

Ratings

All humectants
17.4
9
6
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
10
All occlusives
1.3
1.3
Benchmark
20
Moisturizing rating
5.3
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 17.4 10
10.0
9
6
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Occlusivity All occlusives 1.3 20
0.6
1.3
Moisturizing rating
5.3
Ingredient Est. % Benchmark Humectancy
9
6
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
All humectants 17.4 10
10
All humectants
17.4
9
6
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
1.3
All occlusives 1.3 20
0.6
All occlusives
1.3
1.3
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
n/a
- 0.3 -
n/a
- 0.3 -
n/a
- 0.3 -
n/a
- 0.3 -
Total
0
Biosaccharide Gum-4
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Palmitoyl Tetrapeptide-7
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Palmitoyl Tripeptide-1
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Sodium Ascorbyl Phosphate
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Anti-wrinkle rating
0
Ingredient Est. % Benchmark
Rich in Antioxidants
0.3
0.3
0.3
0.3
0.3
All antioxidants 1.5 3 No
All antioxidants
1.5
Citrullus Lanatus (Watermelon) Fruit Extract
0.3
Lens Esculenta (Lentil) Fruit Extract
0.3
Pyrus Malus (Apple) Fruit Extract
0.3
Sodium Ascorbyl Phosphate
0.3
Tocopheryl Acetate
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
None
All soothing 0 5 No
All soothing
0
None
Benchmark
5

Ingredients explained

Water
Est. %60
Function
Origin
WaterThe most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Glycerin
Est. %9
Function
Origin
Glycerin

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

Pentylene Glycol
Est. %6
Function
Origin
Pentylene Glycol

A naturally or synthetically derived preservative that exhibits effective antifungal and antibacterial traits. It also acts as a booster for more traditional preservatives. Pentylene glycol can also serve as a moisturizing humectant and solvent.

Polysilicone-11
Est. %4
Function
Origin
Polysilicone-11A synthetic rubber-like substance of the silicone family that has no color or distinct scent. These are large molecules that cannot penetrate the skin but instead create a thin silky film on the skin's surface.
Octadecenedioic Acid
Est. %3
Function
Origin
Octadecenedioic Acid
Ammonium Acryloyldimethyltaurate/VP Copolymer
Est. %2
Function
Origin
Ammonium Acryloyldimethyltaurate/VP CopolymerA polymeric ingredient that creates lightweight and refreshing gel textures. It also works as a viscosity controlling agent.
Lactobacillus/Lemon Peel Ferment Extract
Est. %1.9
Function
Origin
Lactobacillus/Lemon Peel Ferment Extract
Polysorbate 80
Est. %1.5
Function
Origin
Polysorbate 80A non-ionic surfactant, which means that it contains no chemical charges. It can be used as a mild cleansing agent in skin cleansing products but is more commonly used for its emulsifying abilities.
Dimethicone
Est. %1.3
Function
Origin
DimethiconeThe most common silicone in skincare. It forms a silky, smooth film on the skin’s surface and can help to prevent water loss. It also aids in wound healing and can treat and soften scars. Dimethicone is considered to be very safe for use.
1,2-Hexanediol
Est. %1
Function
Origin
1,2-HexanediolA multi-functional formula helper. It is a well-studied preservtive against bacteria and can help pigments and fragrances disperse evenly in a formula.
Amodimethicone
Est. %0.3
Function
Origin
AmodimethiconeA synthetic, water-loving ingredient that reduces static buildup on skin.
Biosaccharide Gum-4
Est. %0.3
Function
Origin
Biosaccharide Gum-4A sugar-derived gel which forms a water-binding film on the skin’s surface. This film allegedly protects the skin from environmental stressors.
Butylene Glycol
Est. %0.3
Function
Origin
Butylene Glycol

A clear, colorless liquid humectant that draws moisture to the skin. The humectancy of butylene glycol, owed to its two hydroxyl groups, is quite considerable, although not as powerful as glycerin, which contains three hydroxyl groups.

Caprylhydroxamic Acid
Est. %0.3
Function
Origin
Caprylhydroxamic AcidA chelating agent used alongside preservatives in order to boost their antimicrobial activity.
Caprylyl Glycol
Est. %0.3
Function
Origin
Caprylyl GlycolAn emollient that improves product spreadability and offers a silky feel on the skin. It also acts as a preservative booster that improves the efficacy of other preservatives. According to the manufacturer, it is also a humectant moisturizer.
Carbomer
Est. %0.3
Function
Origin
CarbomerA synthetic ingredient with the ability to gel water. When used in emulsions, such as lotions and creams, carbomer can also act as an emulsion stabilizer.
Citrullus Lanatus (Watermelon) Fruit Extract
Est. %0.3
Function
Origin
Citrullus Lanatus (Watermelon) Fruit ExtractAn emollient extract from red watermelon fruit. Its pulp, seeds, and rinds are a source of beneficial compounds for the skin, and it has occlusive, emollient, and antioxidant properties.
Dimethicone/Vinyl Dimethicone Crosspolymer
Est. %0.3
Function
Origin
Dimethicone/Vinyl Dimethicone CrosspolymerThis ingredient can refer to several kinds of dimethicone crosspolymers. Like other silicones, it makes products feel slippery and non-greasy but can also increase the thickness or improve the water-resistance of a formula.
Disodium EDTA
Est. %0.3
Function
Origin
Disodium EDTAA synthetic chelator that helps to maintain the look and smell of a product by 'locking up' troublesome metal ions.
Ethylhexylglycerin
Est. %0.3
Function
Origin
EthylhexylglycerinA preservative booster derived from glycerin. It is commonly paired with other preservatives to improve their efficacy. Ethylhexylglycerin is also a humectant due to its chemical base of glycerin.
HDI/Trimethylol Hexyllactone Crosspolymer
Est. %0.3
Function
Origin
HDI/Trimethylol Hexyllactone CrosspolymerAn anticaking agent that prevents a product from forming lumps. It also increases slip and produces an elegant finish in skincare formulations.
Hydrogenated Phosphatidylcholine
Est. %0.3
Function
Origin
Hydrogenated Phosphatidylcholine
Lactic Acid
Est. %0.3
Function
Origin
Lactic AcidThe most popular AHA in skincare and less irritating than glycolic acid. It can be naturally found in sour milk. It is a humectant moisturizing, pH stabilizing, and gently exfoliating ingredient, able to soften dry, cracked, and peeling skin.
Laureth-12
Est. %0.3
Function
Origin
Laureth-12
Lecithin
Est. %0.3
Function
Origin
LecithinA humectant, emollient, and emulsifier best suited for water-in-oil emulsions. Lecithin can come from sunflowers, soy, and eggs. The downside to lecithin is that it causes an extra burden on the formula’s preservative because it is nutritious.
Lens Esculenta (Lentil) Fruit Extract
Est. %0.3
Function
Origin
Lens Esculenta (Lentil) Fruit ExtractAn antioxidant extract obtained from lentil seeds that contains mainly humectant oligosaccharides. It is also a good source of amino acids and various antioxidant phenolic compounds.
Lysolecithin
Est. %0.3
Function
Origin
LysolecithinLysolecithin is a special derivative of lecithin with improved emulsifying and dispersion properties in aqueous media. This leads to a higher water-binding capacity and better skin feeling. It is usually manufactured from soy lecithin and used as an emulsifying agent.
Mica
Est. %0.3
Function
Origin
MicaA mineral powder made up of silicates with several functions (the main one being as a colorant). It has a shimmery appearance, making it highly desirable in certain cosmetic products. Mica also helps the product to apply more smoothly.
Palmitoyl Tetrapeptide-7
Est. %0.3
Function
Origin
Palmitoyl Tetrapeptide-7

A synthetic peptide that mimics the activity of immunoglobulin G and signals to the skin to stop the inflammation. It has been shown in studies to reduce wrinkles and enhance collagen content.

Palmitoyl Tripeptide-1
Est. %0.3
Function
Origin
Palmitoyl Tripeptide-1

A small peptide consisting of three amino acids with anti-wrinkle effects. Together with Palmitoyl Tetrapeptide-7, it is a part of the popular anti-wrinkle complex called Matrixyl™ 3000.

Phenethyl Alcohol
Est. %0.3
Function
Origin
Phenethyl AlcoholA multifunctional ingredient that primarily serves as a preservative. Derived from the Chinese cinnamon tree, it provides broad-spectrum protection for skincare products through its antimicrobial efficacy.
Polymethylsilsesquioxane
Est. %0.3
Function
Origin
PolymethylsilsesquioxaneA type of spherical powder that functions on a ball-bearing effect in which the tiny microspheres roll around on the skin and create lubricity. Polymethylsilsesquioxane offers extra slip to skincare products and makes the skin feel soft and smooth.
Polysorbate 20
Est. %0.3
Function
Origin
Polysorbate 20A viscous, amber-colored liquid that functions as a solubilizer to disperse small amounts of oil into a large water phase. Polysorbate 20 is frequently used to solubilize fragrance oils into water-based emulsions.
Pyrus Malus (Apple) Fruit Extract
Est. %0.3
Function
Origin
Pyrus Malus (Apple) Fruit ExtractAn extract derived from apple fruit that has humectant moisturizing and antioxidant properties, as well as gentle anti-pigment effects. It contains humectant sugars, anti-pigment organic acids, and flavonoids.
Sodium Ascorbyl Phosphate
Est. %0.3
Function
Origin
Sodium Ascorbyl PhosphateThe most researched derivative of vitamin C. It boosts collagen synthesis, thereby improving skin structure and elasticity. SAP is effective in the treatment of inflamed acne lesions and has a weak but positive effect on pigmentation issues.
Sodium Hydroxide
Est. %0.3
Function
Origin
Sodium Hydroxide

An ingredient that is able to bring the pH of a product up, thereby making it less harsh on the skin.

Sodium Lactate
Est. %0.3
Function
Origin
Sodium LactateA sodium salt of lactic acid. Its main function is as a humectant but it can also serve as a pH adjuster. Additionally, sodium lactate can also be used as a chemical exfoliant due to its close chemical relation to lactic acid.
Sodium PCA
Est. %0.3
Function
Origin
Sodium PCAOne of the most important parts of the skin's Natural Moisturizing Factor, a mixture of various compounds that keeps the skin’s surface well hydrated. Sodium PCA is used in skincare for its fantastic humectant properties.
Synthetic Fluorphlogopite
Est. %0.3
Function
Origin
Synthetic FluorphlogopiteAlso known as synthetic mica, this ingredient’s best property is its ability to form thin, sheet-like crystals. This gives products (mostly makeup) great slip.
Tetrasodium EDTA
Est. %0.3
Function
Origin
Tetrasodium EDTAOne of the most common synthetic chelators. It can reduce the 'hardness' of water and so is often used in rinse-off products.
Tocopheryl Acetate
Est. %0.3
Function
Origin
Tocopheryl Acetate

An antioxidant derivative of tocopherol (vitamin E). It helps to protect cells from free radicals and UV damage through the conversion to active vitamin E in the skin. It is more stable than tocopherol.

Trisodium EDTA
Est. %0.3
Function
Origin
Trisodium EDTAA chelating agent designed to encapsulate potentially harmful heavy metal ions that enter the formula through the water source. Once encapsulated, these heavy metal ions become inert.
Fragrance
Est. %0.3
Function
Origin
FragranceUnder trade secret law, manufacturers have the right not to disclose what exactly went into the fragrance and use the unspecific word Fragrance or Parfum instead. Many fragrances are highly allergenic.
Citral
Est. %0.15
Function
Origin
Citral

A fragrant compound found in many essential oils (especially lemon myrtle and lemongrass essential oil). It has a sweet, lemon-like scent. People with sensitive skin should try to avoid products with citral, or at least do a patch test before using.

Phenoxyethanol
Est. %0.3
Function
Origin
PhenoxyethanolThe most frequently used preservative in skincare. It is a clear, oil-like liquid synthetic substance that protects products from harmful bacteria and yeast, whilst still leaving skin microflora unharmed. It is confirmed by research to be harmless.
Potassium Sorbate
Est. %0.3
Function
Origin
Potassium SorbateA preservative widely used in food and personal care products, available from natural sources or synthetically produced. Potassium sorbate works by inhibiting the growth of yeasts, molds, and some bacteria.
Sodium Benzoate
Est. %0.3
Function
Origin
Sodium BenzoateA preservative that usually works in combination with other preservatives. It has to be at low pH (<5.5) to be effective.
Iron Oxides (CI 77491)
Est. %0.3
Function
Origin
Iron Oxides (CI 77491)A red colorant also known as red iron oxide. This is an EU-approved colorant used in a wide variety of products.
Titanium Dioxide (CI 77891)
Est. %0.3
Function
Origin
Titanium Dioxide (CI 77891)One of two the most commonly used mineral sunscreens. It can absorb UV light, including UVB – which causes burning, tanning, and even skin cancer. Also used as a colorant, titanium dioxide gives a product a bright white color.