Neutrogena Build-A-Tan Gradual Sunless Tan Lotion Review

Neutrogena Build-A-Tan Gradual Sunless Tan Lotion
4.4
/ 10
Moisturizing
8.8 Humectancy icon Humectancy
0.0 Occlusivity icon Occlusivity
Review

Does Neutrogena Build-A-Tan Gradual Sunless Tan Lotion Work?

 
According to CreamScan AI's analysis of the ingredient list, here’s what Neutrogena Build-A-Tan Gradual Sunless Tan Lotion has to offer:
 
Moderate moisturizing. It has a moisturizing rating of 4.4 out of 10.

  

Key Benefits of Neutrogena Build-A-Tan Gradual Sunless Tan Lotion

 
These are the key benefits you can expect from using Neutrogena Build-A-Tan Gradual Sunless Tan Lotion:
 

🔵 Lightweight Purely Humectant Moisturizing, Ideal for Oily Skin

According to CreamScan analysis, Neutrogena Build-A-Tan Gradual Sunless Tan Lotion is quite moisturizing, with a moisturizing rating of 4.4 out of 10.

Is it more humectant or occlusive? Purely humectant. It has zero occlusivity (we didn't find any occlusive ingredients on the ingredient list) and a very high humectancy of 8.8 out of 10, primarily due to the high content of Methylpropanediol (est. ≈6.0%) and Glycerin (est. ≈2.5%).

This humectant-rich product, when used alone as a moisturizer, is ideal for oily skin, providing significant hydration in a lightweight, fast-absorbing formula without any occlusive ingredients.

❗️ Certain studies suggest that humectants alone may not effectively moisturize the skin. If you use this product as your only moisturizer, we recommend following it with one that contains at least some occlusive ingredients.

💧 A Humectant Boost for Any Skincare Routine

But it’s not limited to oily skin - such a humectant boost will also positively contribute to the moisturizing efficacy of any skincare routine when used as a step before applying the main moisturizer. This type of formulation is typically used in serums, where a light, fast-absorbing texture is key.

Please refer to the Ratings section below for details of the moisturizing rating calculation.

📌 Please note that this is not a complete list of benefits. We are in the process of enhancing our AI model to incorporate anti-pigmentation, exfoliation and anti-acne ratings.

Things to Be Aware Of: Neutrogena Build-A-Tan Gradual Sunless Tan Lotion

 
CreamScan AI identified a few things to consider before adding Neutrogena Build-A-Tan Gradual Sunless Tan Lotion to your skincare routine:
 

⚠️ If It’s Your Only Moisturizer, It Needs to Be Paired with Some Occlusives

While humectants are highly effective at attracting water to the skin, studies (J. N. Kraft, C. W. Lynde) suggest they may not be efficient when used alone.

One major drawback of purely humectant moisturization is that the water attracted by humectants to the upper layers of the skin can evaporate completely into the environment through transepidermal water loss (TEWL). Adding occlusive ingredients helps seal this moisture into the skin and prevent further water loss.

If you’re using Neutrogena Build-A-Tan Gradual Sunless Tan Lotion as your only moisturizer, consider pairing it with one that contains at least some occlusive ingredients, such as oils, butters, or silicones. These work alongside humectants to create a protective barrier, locking in hydration and ensuring longer-lasting moisturization. The amount of occlusive needed depends on your skin type - the drier the skin, the more occlusives it requires.

If this product is used not as a standalone moisturizer but as part of your skincare routine, such as a toner or serum, it should be applied before your main moisturizer (unless it's a sunscreen), which will provide the necessary occlusivity on top of it.

Pros & Cons of Neutrogena Build-A-Tan Gradual Sunless Tan Lotion

 
Here’s an overview of the pros and cons of Neutrogena Build-A-Tan Gradual Sunless Tan Lotion to help you decide if it’s the right choice for your skincare routine:
 

🟩 Pros:

✅ When used alone: Provides humectant-rich moisturizing ideal for oily skin
✅ As part of a routine: A humectant moisturizing boost, beneficial for any skin type
✅ Lightweight texture
 

⭕ Cons: 

⚠️ Only if used as a standalone moisturizer - it needs to be paired with occlusives to seal in humectants
   

Summary: Neutrogena Build-A-Tan Gradual Sunless Tan Lotion

 
Based on the ingredient list analysis, CreamScan AI suggests that Neutrogena Build-A-Tan Gradual Sunless Tan Lotion
, when used alone, delivers lightweight, humectant-rich moisturizing, making it ideal for oily skin. As part of a moisturizing routine, it provides a humectant boost, beneficial for all skin types.
 
That said, there are some things about Neutrogena Build-A-Tan Gradual Sunless Tan Lotion worth noting.
 
Looking at its moisturizing profile, we found that it doesn’t contain any occlusive ingredients, potentially allowing the moisture attracted to the skin by humectants to evaporate. Therefore, if it’s used as the only moisturizer in a routine, it’s recommended to pair it with one that contains at least some occlusive ingredients, such as oils, butters, or silicones.
 
❗️ Fact check. At CreamScan, we are committed to accuracy and fairness. If you spot any errors or something that doesn’t seem right, please click here to let us know. We regularly update the ingredient lists and monitor the latest research on ingredient efficacy to ensure that our information remains as complete and precise as possible.

 

Ingredients

Est. % Ingredient Origin Functions
65
9
6
4
3
2.5
2
1.5
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Est. %
Water
Function:
Origin:
Dihydroxyacetone
Function:
Origin:
Methylpropanediol
Function:
Origin:
Ethylhexyl Hydroxystearate Benzoate
Function:
Origin:
C12-15 Alkyl Benzoate
Function:
Origin:
Glycerin
Function:
Origin:
Methyl Gluceth-20 Benzoate
Function:
Origin:
Glyceryl Stearate
Function:
Origin:
PEG-100 Stearate
Function:
Origin:
Cetyl Alcohol
Function:
Origin:
Sorbitol
Function:
Origin:
Stearyl Alcohol
Function:
Origin:
Magnesium Aluminum Silicate
Function:
Origin:
Xanthan Gum
Function:
Origin:
Tetrasodium EDTA
Function:
Origin:
Sodium Citrate
Function:
Origin:
Polysorbate 20
Function:
Origin:
Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer
Function:
Origin:
Polysorbate 60
Function:
Origin:
Citric Acid
Function:
Origin:
Phenoxyethanol
Function:
Origin:
Methylparaben
Function:
Origin:
Ethylparaben
Function:
Origin:
Propylparaben
Function:
Origin:
BHT
Function:
Origin:
Fragrance
Function:
Origin:

Ratings

All humectants
8.8
6
2.5
0.3
Benchmark
10
All occlusives
0.0
None
Benchmark
20
Moisturizing rating
4.4
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 8.8 10
8.8
6
2.5
0.3
Occlusivity All occlusives 0.0 20
0.0
None
Moisturizing rating
4.4
Ingredient Est. % Benchmark Humectancy
6
2.5
0.3
All humectants 8.8 10
8.8
All humectants
8.8
6
2.5
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
None
All occlusives 0.0 20
0.0
All occlusives
0.0
None
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
None
Total
0
None
Anti-wrinkle rating
0
Ingredient Est. % Benchmark
Rich in Antioxidants
0.3
All antioxidants 0.3 3 No
All antioxidants
0.3
BHT
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
None
All soothing 0 5 No
All soothing
0
None
Benchmark
5

Ingredients explained

Water
Est. %65
Function
Origin
WaterThe most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Dihydroxyacetone
Est. %9
Function
Origin
DihydroxyacetoneA self-tanning agent that works by reacting with the dead skin cells on the surface of the skin to produce the desired tan pigmentation. This pigment can last for several days and up to several weeks.
Methylpropanediol
Est. %6
Function
Origin
MethylpropanediolMethylpropanediol is a unique glycol that contains two primary hydroxyl groups. That makes methylpropanediol a powerful humectant and an excellent solvent.
Ethylhexyl Hydroxystearate Benzoate
Est. %4
Function
Origin
Ethylhexyl Hydroxystearate Benzoate
C12-15 Alkyl Benzoate
Est. %3
Function
Origin
C12-15 Alkyl BenzoateA synthetic emollient ester. It works to improve the appearance of the skin by filling in the microcracks on the surface, thereby making the skin appear softer and smoother. It imparts a lightweight, velvety feel.
Glycerin
Est. %2.5
Function
Origin
Glycerin

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

Methyl Gluceth-20 Benzoate
Est. %2
Function
Origin
Methyl Gluceth-20 Benzoate
Glyceryl Stearate
Est. %1.5
Function
Origin
Glyceryl StearateAn emollient and emulsifier typically derived from vegetable sources through a chemical reaction with glycerin. It provides stability, texture, and consistency to formulations. Its main function is to allow oil and water to mix.
PEG-100 Stearate
Est. %1.3
Function
Origin
PEG-100 StearateThis surfactant is more specifically classified as an emulsifier that produces oil-in-water emulsions. PEG-100 stearate can also be used as a cleansing agent.
Cetyl Alcohol
Est. %1
Function
Origin
Cetyl AlcoholA waxy solid fatty alcohol derived from palm oil. It is most commonly used as a co-emulsifier and affects the final aesthetic of the product, leaving a soft and silky feeling on the skin. Cetyl alcohol is also used as a viscosity controlling agent.
Sorbitol
Est. %0.3
Function
Origin
SorbitolA sweet-tasting alcohol derived from glucose. Aside from its sweet taste (for which it is used as a very common sweetener), Sorbitol is also very good at retaining water and is used in skincare as a humectant.
Stearyl Alcohol
Est. %0.3
Function
Origin
Stearyl AlcoholA natural fatty alcohol that thickens, stabilizes, and keeps emulsions a bright white color. It has many uses, the main one being as an emulsifier. It also acts as an opacifying agent and emollient.
Magnesium Aluminum Silicate
Est. %0.3
Function
Origin
Magnesium Aluminum SilicateA naturally occurring clay that is hygroscopic, which means that it easily absorbs water. This ingredient is thus commonly used as an absorbent and emulsion stabilizer. It also modifies slip by improving the spreadability of the products it is used in.
Xanthan Gum
Est. %0.3
Function
Origin
Xanthan GumA natural multi-functional ingredient that originates from fermented sugars. Xanthan gum acts as a viscosity-building agent to thicken skincare products. It is also an excellent stabilizer and works well to hold other ingredients together.
Tetrasodium EDTA
Est. %0.3
Function
Origin
Tetrasodium EDTAOne of the most common synthetic chelators. It can reduce the 'hardness' of water and so is often used in rinse-off products.
Sodium Citrate
Est. %0.3
Function
Origin
Sodium CitrateA salt of citric acid that has a salty and tart flavor and is used as a fragrance. It is mildly basic, meaning that its addition to a skincare product can adjust the pH upward.
Polysorbate 20
Est. %0.3
Function
Origin
Polysorbate 20A viscous, amber-colored liquid that functions as a solubilizer to disperse small amounts of oil into a large water phase. Polysorbate 20 is frequently used to solubilize fragrance oils into water-based emulsions.
Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer
Est. %0.3
Function
Origin
Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate CopolymerAn emulsion stabilizer and thickener that helps to create a pleasant, satiny, and light formula texture. It works by forming a gel-like network within water or oil, which both stabilizes other ingredients and produces a thickening effect.
Polysorbate 60
Est. %0.3
Function
Origin
Polysorbate 60An ester based on sorbitan. It is good for emulsifying water and oils together – specifically making oil-in-water emulsions. Polysorbate 60 is also said to give a product a notable fragrance.
Citric Acid
Est. %0.3
Function
Origin
Citric AcidA gently exfoliating AHA that helps to remove the top layer of dead skin cells. In comparison to other AHAs, citric acid has been shown to be one of the least effective. It is also very commonly used as a stabilizing and pH-controlling agent.
Phenoxyethanol
Est. %0.3
Function
Origin
PhenoxyethanolThe most frequently used preservative in skincare. It is a clear, oil-like liquid synthetic substance that protects products from harmful bacteria and yeast, whilst still leaving skin microflora unharmed. It is confirmed by research to be harmless.
Methylparaben
Est. %0.3
Function
Origin
MethylparabenA preservative that keeps a product unspoiled. There has been a lot of controversy surrounding parabens, although the concentrations found in cosmetic formulations are generally considered to be safe.
Ethylparaben
Est. %0.3
Function
Origin
EthylparabenA cost-effective preservative that belongs to the group of parabens. There has been a lot of controversy surrounding parabens, although the concentrations found in cosmetic formulations are generally considered to be safe.
Propylparaben
Est. %0.3
Function
Origin
PropylparabenA preservative that keeps a product unspoiled. There has been a lot of controversy surrounding parabens, although the concentrations found in cosmetic formulations are generally considered to be safe.
BHT
Est. %0.3
Function
Origin
BHTAn antioxidant ingredient that naturally occurs in green algae and some bacteria or fungi but, for commercial use, is created synthetically. BHT is also used occasionally as a fragrance, where it presents a sweet, camphor-like odor.
Fragrance
Est. %0.3
Function
Origin
FragranceUnder trade secret law, manufacturers have the right not to disclose what exactly went into the fragrance and use the unspecific word Fragrance or Parfum instead. Many fragrances are highly allergenic.