Milk Makeup Watermelon Brightening Serum

Milk Makeup Watermelon Brightening Serum
5.1
/ 10
Moisturizing
10.0 Humectancy icon Humectancy
0.2 Occlusivity icon Occlusivity
0.1Anti-wrinkle icon/ 10
Anti-wrinkle
Rich
in Antioxidants
$$$$

Review

Results you may expect from using Milk Makeup Watermelon Brightening Serum:

Based on the ingredient analysis by CreamScan, these are the key benefits you can expect from using Milk Makeup Watermelon Brightening Serum:

  • Moderate moisturizing. It has a moisturizing rating of 5.1 out of 10.
  • Little anti-wrinkle effect: Milk Makeup Watermelon Brightening Serum has an anti-wrinkle rating of 0.1 out of 10, so you may expect a positive, although insignificant, effect on wrinkles.
  • Antioxidant protection.

How moisturizing is it?

Quite moisturizing: Milk Makeup Watermelon Brightening Serum has a moisturizing rating of 5.1 out of 10.

Is it more humectant or occlusive? Significantly more humectant. It has a low occlusivity of 0.2 out of 10 and a maximum humectancy of 10 out of 10, primarily due to the high content of Butylene Glycol (est. ≈6.0%), Bis-PEG-18 Methyl Ether Dimethyl Silane (est. ≈4.0%) and Pentylene Glycol (est. ≈2.0%).

Please refer to the Ratings section below for details of the moisturizing rating calculation.

Anti-wrinkle efficacy

According to CreamScan analysis, Milk Makeup Watermelon Brightening Serum has a minimal anti-wrinkle rating of 0.1 out of 10. It contains one ingredient with proven anti-wrinkle efficacy: Ascorbic Acid (est. ≈0.3%),
 or Vitamin C, a popular anti-wrinkle ingredient, yet with average efficacy confirmed by only one study.
 
Among others, Milk Makeup Watermelon Brightening Serum also contains contains Palmitoyl Tetrapeptide-7 and Palmitoyl Tripeptide-1, two ingredients marketed as effective in reducing wrinkles. However, the studies supporting the anti-wrinkle claims of these ingredients provide insufficient evidence of efficacy according to CreamScan Research Evaluation Standards. Therefore, these ingredients do not contribute to the anti-wrinkle rating.
 
Moisturizers, when used regularly, are proven to prevent wrinkle formation and even reduce existing wrinkles. Therefore, this product, like any other moisturizer, could deliver additional anti-wrinkle efficacy through its moisturizing action.
 

Please refer to the Ratings section below for details of the anti-wrinkle rating calculation.

Antioxidant benefits

We estimate that Milk Makeup Watermelon Brightening Serum is rich (> 3%) in antioxidants, specifically Citrullus Lanatus (Watermelon) Fruit Extract (est. ≈0.3%), Pyrus Malus (Apple) Fruit Extract (est. ≈0.3%), Lens Esculenta (Lentil) Fruit Extract (est. ≈0.3%), and others.

A key benefit of antioxidants is their ability to reduce oxidative stress caused by free radicals and therefore prevent accelerated skin aging. Studies also show that antioxidants can protect against environmental damage such as UV radiation and pollution, and help reduce inflammation and skin redness.

Ingredients

Est. % Ingredient Origin Functions
70
6
4
3
2
1.5
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Est. %
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:

Ratings

All humectants
16.2
6
4
2
1.5
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
10
All occlusives
0.3
0.3
Benchmark
20
Moisturizing rating
5.1
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 16.2 10
10.0
6
4
2
1.5
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Occlusivity All occlusives 0.3 20
0.2
0.3
Moisturizing rating
5.1
Ingredient Est. % Benchmark Humectancy
6
4
2
1.5
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
All humectants 16.2 10
10
All humectants
16.2
6
4
2
1.5
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
0.3
All occlusives 0.3 20
0.2
All occlusives
0.3
0.3
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
2.5 /10 5 0.3 0.1
n/a
- 0.3 -
n/a
- 0.3 -
Total
0.1
Ascorbic Acid
0.1
Ingredient anti-wrinkle power
2.5 /10
when present at, %
5
in this formula, est. %
0.3
Palmitoyl Tetrapeptide-7
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Palmitoyl Tripeptide-1
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Anti-wrinkle rating
0.1
Ingredient Est. % Benchmark
Rich in Antioxidants
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
All antioxidants 3 3 Rich in antioxidants
All antioxidants
3
Ascorbic Acid
0.3
Citrullus Lanatus (Watermelon) Fruit Extract
0.3
Pyrus Malus (Apple) Fruit Extract
0.3
Lens Esculenta (Lentil) Fruit Extract
0.3
Tocopheryl Acetate
0.3
BHT
0.3
Lepidium Sativum Sprout Extract
0.3
Fragaria Vesca (Strawberry) Fruit Extract
0.3
Opuntia Ficus-Indica Stem Extract
0.3
Sodium Hyaluronate
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
0.3
0.3
All soothing 0.6 5 No
All soothing
0.6
0.3
0.3
Benchmark
5

Ingredients explained

Water
Est. %70
Function
Origin
The most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Butylene Glycol
Est. %6
Function
Origin
A clear, colorless liquid humectant that draws moisture to the skin. The humectancy of butylene glycol, owed to its two hydroxyl groups, is quite considerable, although not as powerful as glycerin, which contains three hydroxyl groups.
Bis-PEG-18 Methyl Ether Dimethyl Silane
Est. %4
Function
Origin
A silicone with the unusual trait of being able to disperse in water. It moisturizes the skin as a humectant and leaves a soft and smooth after-feel. This ingredient also has foam-boosting properties.
Sodium Stearate
Est. %3
Function
Origin
A naturally derived thickener with emulsifying and cleansing properties.
Pentylene Glycol
Est. %2
Function
Origin

A naturally or synthetically derived preservative that exhibits effective antifungal and antibacterial traits. It also acts as a booster for more traditional preservatives. Pentylene glycol can also serve as a moisturizing humectant and solvent.

Glycerin
Est. %1.5
Function
Origin

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

Oleth-2
Est. %1.3
Function
Origin
Description is coming soon
Phenoxyethanol
Est. %1
Function
Origin
The most frequently used preservative in skincare. It is a clear, oil-like liquid synthetic substance that protects products from harmful bacteria and yeast, whilst still leaving skin microflora unharmed. It is confirmed by research to be harmless.
Polysorbate 20
Est. %0.3
Function
Origin
A viscous, amber-colored liquid that functions as a solubilizer to disperse small amounts of oil into a large water phase. Polysorbate 20 is frequently used to solubilize fragrance oils into water-based emulsions.
Citrullus Lanatus (Watermelon) Fruit Extract
Est. %0.3
Function
Origin
An emollient extract from red watermelon fruit. Its pulp, seeds, and rinds are a source of beneficial compounds for the skin, and it has occlusive, emollient, and antioxidant properties.
Pyrus Malus (Apple) Fruit Extract
Est. %0.3
Function
Origin
An extract derived from apple fruit that has humectant moisturizing and antioxidant properties, as well as gentle anti-pigment effects. It contains humectant sugars, anti-pigment organic acids, and flavonoids.
Lens Esculenta (Lentil) Fruit Extract
Est. %0.3
Function
Origin
An antioxidant extract obtained from lentil seeds that contains mainly humectant oligosaccharides. It is also a good source of amino acids and various antioxidant phenolic compounds.
Caprylyl Glycol
Est. %0.3
Function
Origin
An emollient that improves product spreadability and offers a silky feel on the skin. It also acts as a preservative booster that improves the efficacy of other preservatives. According to the manufacturer, it is also a humectant moisturizer.
Sea Water
Est. %0.3
Function
Origin
A water obtained from oceans, seas, and large saltwater lakes. The water has been purified, and what remains is a complex mixture of various mineral salts that have beneficial effects on the skin. Sea water is used as a humectant and a solvent.
Stearic Acid
Est. %0.3
Function
Origin
A saturated fatty acid found in vegetable butter and animal fats. It is an occlusive moisturizing and emollient ingredient and also helps to maintain the barrier function of the skin.
Hexylene Glycol
Est. %0.3
Function
Origin
A multifunctional ingredient that is best known for its use as a solvent. It can dissolve both water-based ingredients and oils. For this reason, it can also function as an emulsifier, allowing oil and water ingredients to mix and remain stable.
Sodium Lactate
Est. %0.3
Function
Origin
A sodium salt of lactic acid. Its main function is as a humectant but it can also serve as a pH adjuster. Additionally, sodium lactate can also be used as a chemical exfoliant due to its close chemical relation to lactic acid.
Lecithin
Est. %0.3
Function
Origin
A humectant, emollient, and emulsifier best suited for water-in-oil emulsions. Lecithin can come from sunflowers, soy, and eggs. The downside to lecithin is that it causes an extra burden on the formula’s preservative because it is nutritious.
Hydrolyzed Rice Protein
Est. %0.3
Function
Origin
A protein derived from rice bran with film-forming abilities. It can help increase moisturization in skin.
Carbomer
Est. %0.3
Function
Origin
A synthetic ingredient with the ability to gel water. When used in emulsions, such as lotions and creams, carbomer can also act as an emulsion stabilizer.
Sodium PCA
Est. %0.3
Function
Origin
One of the most important parts of the skin's Natural Moisturizing Factor, a mixture of various compounds that keeps the skin’s surface well hydrated. Sodium PCA is used in skincare for its fantastic humectant properties.
Tocopheryl Acetate
Est. %0.3
Function
Origin

An antioxidant derivative of tocopherol (vitamin E). It helps to protect cells from free radicals and UV damage through the conversion to active vitamin E in the skin. It is more stable than tocopherol.

Citrus Aurantium Amara (Bitter Orange) Flower Water
Est. %0.3
Function
Origin
Description is coming soon
BHT
Est. %0.3
Function
Origin
An antioxidant ingredient that naturally occurs in green algae and some bacteria or fungi but, for commercial use, is created synthetically. BHT is also used occasionally as a fragrance, where it presents a sweet, camphor-like odor.
Potassium Sorbate
Est. %0.3
Function
Origin
A preservative widely used in food and personal care products, available from natural sources or synthetically produced. Potassium sorbate works by inhibiting the growth of yeasts, molds, and some bacteria.
Sodium Benzoate
Est. %0.3
Function
Origin
A preservative that usually works in combination with other preservatives. It has to be at low pH (<5.5) to be effective.
Lepidium Sativum Sprout Extract
Est. %0.3
Function
Origin
A pungently fragrant extract derived from cress. It that is rich in sulfur and contains antioxidant and anti-inflammatory flavonoids, carotenoids, and organic acids.
Fragaria Vesca (Strawberry) Fruit Extract
Est. %0.3
Function
Origin
An antioxidant and astringent extract derived from strawberries. It contains various beneficial phytochemicals such as vitamin C, flavonoids, organic acids, anthocyanins, tannins, and tiliroside.
Palmitoyl Tetrapeptide-7
Est. %0.3
Function
Origin

A synthetic peptide that mimics the activity of immunoglobulin G and signals to the skin to stop the inflammation. It has been shown in studies to reduce wrinkles and enhance collagen content.

Prunus Domestica Fruit Extract
Est. %0.3
Function
Origin
Description is coming soon
Cichorium Intybus (Chicory) Root Extract
Est. %0.3
Function
Origin
An extract derived from chicory roots. It contains a large amount of humectant moisturizing polysaccharides and oligosaccharides.
Lens Esculenta (Lentil) Seed Extract
Est. %0.3
Function
Origin
Description is coming soon
Chlorphenesin
Est. %0.3
Function
Origin
A preservative and broad-spectrum antimicrobial agent that protects products from a wide range of bacteria and fungi.
Acacia Senegal Gum
Est. %0.3
Function
Origin
A formula helper, also known as gum arabic, derived from the African Acacia tree. It is used in skincare formulas due to its good adhesive and film-forming properties.
Palmitoyl Tripeptide-1
Est. %0.3
Function
Origin

A small peptide consisting of three amino acids with anti-wrinkle effects. Together with Palmitoyl Tetrapeptide-7, it is a part of the popular anti-wrinkle complex called Matrixyl™ 3000.

Opuntia Ficus-Indica Stem Extract
Est. %0.3
Function
Origin
A soothing and antioxidant extract from prickly pear succulent stems. These stems contain a cooling and anti-inflammatory watery gel that is similar to aloe.
Citric Acid
Est. %0.3
Function
Origin
A gently exfoliating AHA that helps to remove the top layer of dead skin cells. In comparison to other AHAs, citric acid has been shown to be one of the least effective. It is also very commonly used as a stabilizing and pH-controlling agent.
Sodium Hyaluronate
Est. %0.3
Function
Origin

A sodium salt of famous hyaluronic acid. A potent humectant that hydrates the skin, supports collagen function, and fills out small wrinkles. Sodium hyaluronate also offers soothing and antioxidant properties.

Ethylhexylglycerin
Est. %0.3
Function
Origin
A preservative booster derived from glycerin. It is commonly paired with other preservatives to improve their efficacy. Ethylhexylglycerin is also a humectant due to its chemical base of glycerin.
Xanthan Gum
Est. %0.3
Function
Origin
A natural multi-functional ingredient that originates from fermented sugars. Xanthan gum acts as a viscosity-building agent to thicken skincare products. It is also an excellent stabilizer and works well to hold other ingredients together.
Ascorbic Acid
Est. %0.3
Function
Origin

Also known as vitamin C, this multi-benefit ingredient has proven anti-wrinkle, antioxidant, and anti-pigmentation efficacy. It degrades easily when exposed to air and light, so it requires proper packaging to maintain its stability.

Sorbic Acid
Est. %0.3
Function
Origin
An organic acid that can be naturally found in the berries of the Mountain ash, although it is manufactured synthetically for skincare purposes. It is used as a preservative and antimicrobial agent, protecting a skincare product from spoiling.
Red 40 (CI 16035)
Est. %0.3
Function
Origin
A colorant that also goes by the name of Allura Red AC or FD&C Red 40. This ingredient is an approved colorant for skincare, food, and even tattoo inks. The color produced by Red 40 (CI 16035) is a jewel-tone red with yellow undertones.
Yellow 5 (CI 19140)
Est. %0.3
Function
Origin
A bright yellow colorant that is often also listed as FD&C Yellow 5.