Milk Makeup Watermelon Brightening Serum

Milk Makeup Watermelon Brightening Serum
5.1
/ 10
Moisturizing
10.0 Humectancy icon Humectancy
0.2 Occlusivity icon Occlusivity
0.1Anti-wrinkle icon/ 10
Anti-wrinkle
Rich
in Antioxidants

Review

Does Milk Makeup Watermelon Brightening Serum work?

Based on the ingredient list analysis by CreamScan AI, these are the key benefits you can expect from using Milk Makeup Watermelon Brightening Serum:

  • Strong humectant moisturizing. This lightweight, humectant-rich product, ideal for oily skin, has a moisturizing rating of 5.1 out of 10.
  • Little anti-wrinkle effect: Milk Makeup Watermelon Brightening Serum has an anti-wrinkle rating of 0.1 out of 10, so you may expect a positive, although insignificant, effect on wrinkles.
  • Antioxidant protection.

Lightweight moisturizer ideal for oily skin and a humectant boost for any skincare routine

According to CreamScan analysis, Milk Makeup Watermelon Brightening Serum is quite moisturizing, with a moisturizing rating of 5.1 out of 10.

Is it more humectant or occlusive? Significantly more humectant. It has a low occlusivity of 0.2 out of 10 and a maximum humectancy of 10 out of 10, primarily due to the high content of Butylene Glycol (est. ≈6.0%), Bis-PEG-18 Methyl Ether Dimethyl Silane (est. ≈4.0%) and Pentylene Glycol (est. ≈2.0%).

This humectant-rich product, when used alone as a moisturizer, is ideal for oily skin, offering significant hydration in a lightweight, fast-absorbing formula with a minimal amount of occlusive ingredients. It’s also a great choice for people with normal skin who prefer lightweight moisturizers.

Such a humectant boost will also positively contribute to the moisturizing efficacy of any skincare routine when used as a step before applying the main moisturizer. This type of formulation is typically used in serums, where a light, fast-absorbing texture is key.

Please refer to the Ratings section below for details of the moisturizing rating calculation.

Little anti-wrinkle efficacy

According to CreamScan analysis, Milk Makeup Watermelon Brightening Serum has a minimal anti-wrinkle rating of 0.1 out of 10.

It contains one ingredient with proven anti-wrinkle efficacy: Ascorbic Acid (est. ≈0.3%), 
 or Vitamin C, a popular ingredient, yet with moderate anti-wrinkle efficacy, as confirmed by a single clinical study involving 20 participants (Humbert et al.). This study showed that a cream with a relatively high concentration of 5% ascorbic acid reduced the average wrinkle depth by 7% after 6 months of use, compared to a vehicle (the same formulation without ascorbic acid).
 
Among others, Milk Makeup Watermelon Brightening Serum also contains contains Palmitoyl Tetrapeptide-7 and Palmitoyl Tripeptide-1, two ingredients often marketed as effective in reducing wrinkles. However, the studies supporting the anti-wrinkle claims of these ingredients provide insufficient evidence of efficacy according to CreamScan Research Evaluation Standards. Therefore, these ingredients do not contribute to the anti-wrinkle rating.
 
Moisturizers, when used regularly, are proven to prevent wrinkle formation and even reduce existing wrinkles. Therefore, this product, like any other moisturizer, can deliver some anti-wrinkle effects through its moisturizing action.
 

Please refer to the Ratings section below for details of the anti-wrinkle rating calculation.

Rich in skin-protecting antioxidants

We estimate that Milk Makeup Watermelon Brightening Serum is rich (> 3%) in antioxidants, specifically Citrullus Lanatus (Watermelon) Fruit Extract (est. ≈0.3%), Pyrus Malus (Apple) Fruit Extract (est. ≈0.3%), Lens Esculenta (Lentil) Fruit Extract (est. ≈0.3%), and others.

A key benefit of antioxidants is their ability to reduce oxidative stress caused by free radicals and therefore prevent accelerated skin aging. Studies also show that antioxidants can protect against environmental damage such as UV radiation and pollution, and help reduce inflammation and skin redness.

Ingredients

Est. % Ingredient Origin Functions
70
6
4
3
2
1.5
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Est. %
Water
Function:
Origin:
Butylene Glycol
Function:
Origin:
Bis-PEG-18 Methyl Ether Dimethyl Silane
Function:
Origin:
Sodium Stearate
Function:
Origin:
Pentylene Glycol
Function:
Origin:
Glycerin
Function:
Origin:
Oleth-2
Function:
Origin:
Phenoxyethanol
Function:
Origin:
Polysorbate 20
Function:
Origin:
Citrullus Lanatus (Watermelon) Fruit Extract
Function:
Origin:
Pyrus Malus (Apple) Fruit Extract
Function:
Origin:
Lens Esculenta (Lentil) Fruit Extract
Function:
Origin:
Caprylyl Glycol
Function:
Origin:
Sea Water
Function:
Origin:
Stearic Acid
Function:
Origin:
Hexylene Glycol
Function:
Origin:
Sodium Lactate
Function:
Origin:
Lecithin
Function:
Origin:
Hydrolyzed Rice Protein
Function:
Origin:
Carbomer
Function:
Origin:
Sodium PCA
Function:
Origin:
Tocopheryl Acetate
Function:
Origin:
Citrus Aurantium Amara (Bitter Orange) Flower Water
Function:
Origin:
BHT
Function:
Origin:
Potassium Sorbate
Function:
Origin:
Sodium Benzoate
Function:
Origin:
Lepidium Sativum Sprout Extract
Function:
Origin:
Fragaria Vesca (Strawberry) Fruit Extract
Function:
Origin:
Palmitoyl Tetrapeptide-7
Function:
Origin:
Prunus Domestica Fruit Extract
Function:
Origin:
Cichorium Intybus (Chicory) Root Extract
Function:
Origin:
Lens Esculenta (Lentil) Seed Extract
Function:
Origin:
Chlorphenesin
Function:
Origin:
Acacia Senegal Gum
Function:
Origin:
Palmitoyl Tripeptide-1
Function:
Origin:
Opuntia Ficus-Indica Stem Extract
Function:
Origin:
Citric Acid
Function:
Origin:
Sodium Hyaluronate
Function:
Origin:
Ethylhexylglycerin
Function:
Origin:
Xanthan Gum
Function:
Origin:
Ascorbic Acid
Function:
Origin:
Sorbic Acid
Function:
Origin:
Red 40 (CI 16035)
Function:
Origin:
Yellow 5 (CI 19140)
Function:
Origin:

Ratings

All humectants
16.2
6
4
2
1.5
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
10
All occlusives
0.3
0.3
Benchmark
20
Moisturizing rating
5.1
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 16.2 10
10.0
6
4
2
1.5
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Occlusivity All occlusives 0.3 20
0.2
0.3
Moisturizing rating
5.1
Ingredient Est. % Benchmark Humectancy
6
4
2
1.5
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
All humectants 16.2 10
10
All humectants
16.2
6
4
2
1.5
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
0.3
All occlusives 0.3 20
0.2
All occlusives
0.3
0.3
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
2.5 /10 5 0.3 0.1
n/a
- 0.3 -
n/a
- 0.3 -
Total
0.1
Ascorbic Acid
0.1
Ingredient anti-wrinkle power
2.5 /10
when present at, %
5
in this formula, est. %
0.3
Palmitoyl Tetrapeptide-7
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Palmitoyl Tripeptide-1
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Anti-wrinkle rating
0.1
Ingredient Est. % Benchmark
Rich in Antioxidants
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
All antioxidants 3 3 Rich in antioxidants
All antioxidants
3
Ascorbic Acid
0.3
Citrullus Lanatus (Watermelon) Fruit Extract
0.3
Pyrus Malus (Apple) Fruit Extract
0.3
Lens Esculenta (Lentil) Fruit Extract
0.3
Tocopheryl Acetate
0.3
BHT
0.3
Lepidium Sativum Sprout Extract
0.3
Fragaria Vesca (Strawberry) Fruit Extract
0.3
Opuntia Ficus-Indica Stem Extract
0.3
Sodium Hyaluronate
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
0.3
0.3
All soothing 0.6 5 No
All soothing
0.6
0.3
0.3
Benchmark
5

Ingredients explained

Water
Est. %70
Function
Origin
WaterThe most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Butylene Glycol
Est. %6
Function
Origin
Butylene Glycol

A clear, colorless liquid humectant that draws moisture to the skin. The humectancy of butylene glycol, owed to its two hydroxyl groups, is quite considerable, although not as powerful as glycerin, which contains three hydroxyl groups.

Bis-PEG-18 Methyl Ether Dimethyl Silane
Est. %4
Function
Origin
Bis-PEG-18 Methyl Ether Dimethyl SilaneA silicone with the unusual trait of being able to disperse in water. It moisturizes the skin as a humectant and leaves a soft and smooth after-feel. This ingredient also has foam-boosting properties.
Sodium Stearate
Est. %3
Function
Origin
Sodium StearateA naturally derived thickener with emulsifying and cleansing properties.
Pentylene Glycol
Est. %2
Function
Origin
Pentylene Glycol

A naturally or synthetically derived preservative that exhibits effective antifungal and antibacterial traits. It also acts as a booster for more traditional preservatives. Pentylene glycol can also serve as a moisturizing humectant and solvent.

Glycerin
Est. %1.5
Function
Origin
Glycerin

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

Oleth-2
Est. %1.3
Function
Origin
Oleth-2
Phenoxyethanol
Est. %1
Function
Origin
PhenoxyethanolThe most frequently used preservative in skincare. It is a clear, oil-like liquid synthetic substance that protects products from harmful bacteria and yeast, whilst still leaving skin microflora unharmed. It is confirmed by research to be harmless.
Polysorbate 20
Est. %0.3
Function
Origin
Polysorbate 20A viscous, amber-colored liquid that functions as a solubilizer to disperse small amounts of oil into a large water phase. Polysorbate 20 is frequently used to solubilize fragrance oils into water-based emulsions.
Citrullus Lanatus (Watermelon) Fruit Extract
Est. %0.3
Function
Origin
Citrullus Lanatus (Watermelon) Fruit ExtractAn emollient extract from red watermelon fruit. Its pulp, seeds, and rinds are a source of beneficial compounds for the skin, and it has occlusive, emollient, and antioxidant properties.
Pyrus Malus (Apple) Fruit Extract
Est. %0.3
Function
Origin
Pyrus Malus (Apple) Fruit ExtractAn extract derived from apple fruit that has humectant moisturizing and antioxidant properties, as well as gentle anti-pigment effects. It contains humectant sugars, anti-pigment organic acids, and flavonoids.
Lens Esculenta (Lentil) Fruit Extract
Est. %0.3
Function
Origin
Lens Esculenta (Lentil) Fruit ExtractAn antioxidant extract obtained from lentil seeds that contains mainly humectant oligosaccharides. It is also a good source of amino acids and various antioxidant phenolic compounds.
Caprylyl Glycol
Est. %0.3
Function
Origin
Caprylyl GlycolAn emollient that improves product spreadability and offers a silky feel on the skin. It also acts as a preservative booster that improves the efficacy of other preservatives. According to the manufacturer, it is also a humectant moisturizer.
Sea Water
Est. %0.3
Function
Origin
Sea WaterA water obtained from oceans, seas, and large saltwater lakes. The water has been purified, and what remains is a complex mixture of various mineral salts that have beneficial effects on the skin. Sea water is used as a humectant and a solvent.
Stearic Acid
Est. %0.3
Function
Origin
Stearic AcidA saturated fatty acid found in vegetable butter and animal fats. It is an occlusive moisturizing and emollient ingredient and also helps to maintain the barrier function of the skin.
Hexylene Glycol
Est. %0.3
Function
Origin
Hexylene GlycolA multifunctional ingredient that is best known for its use as a solvent. It can dissolve both water-based ingredients and oils. For this reason, it can also function as an emulsifier, allowing oil and water ingredients to mix and remain stable.
Sodium Lactate
Est. %0.3
Function
Origin
Sodium LactateA sodium salt of lactic acid. Its main function is as a humectant but it can also serve as a pH adjuster. Additionally, sodium lactate can also be used as a chemical exfoliant due to its close chemical relation to lactic acid.
Lecithin
Est. %0.3
Function
Origin
LecithinA humectant, emollient, and emulsifier best suited for water-in-oil emulsions. Lecithin can come from sunflowers, soy, and eggs. The downside to lecithin is that it causes an extra burden on the formula’s preservative because it is nutritious.
Hydrolyzed Rice Protein
Est. %0.3
Function
Origin
Hydrolyzed Rice ProteinA protein derived from rice bran with film-forming abilities. It can help increase moisturization in skin.
Carbomer
Est. %0.3
Function
Origin
CarbomerA synthetic ingredient with the ability to gel water. When used in emulsions, such as lotions and creams, carbomer can also act as an emulsion stabilizer.
Sodium PCA
Est. %0.3
Function
Origin
Sodium PCAOne of the most important parts of the skin's Natural Moisturizing Factor, a mixture of various compounds that keeps the skin’s surface well hydrated. Sodium PCA is used in skincare for its fantastic humectant properties.
Tocopheryl Acetate
Est. %0.3
Function
Origin
Tocopheryl Acetate

An antioxidant derivative of tocopherol (vitamin E). It helps to protect cells from free radicals and UV damage through the conversion to active vitamin E in the skin. It is more stable than tocopherol.

Citrus Aurantium Amara (Bitter Orange) Flower Water
Est. %0.3
Function
Origin
Citrus Aurantium Amara (Bitter Orange) Flower Water
BHT
Est. %0.3
Function
Origin
BHTAn antioxidant ingredient that naturally occurs in green algae and some bacteria or fungi but, for commercial use, is created synthetically. BHT is also used occasionally as a fragrance, where it presents a sweet, camphor-like odor.
Potassium Sorbate
Est. %0.3
Function
Origin
Potassium SorbateA preservative widely used in food and personal care products, available from natural sources or synthetically produced. Potassium sorbate works by inhibiting the growth of yeasts, molds, and some bacteria.
Sodium Benzoate
Est. %0.3
Function
Origin
Sodium BenzoateA preservative that usually works in combination with other preservatives. It has to be at low pH (<5.5) to be effective.
Lepidium Sativum Sprout Extract
Est. %0.3
Function
Origin
Lepidium Sativum Sprout ExtractA pungently fragrant extract derived from cress. It that is rich in sulfur and contains antioxidant and anti-inflammatory flavonoids, carotenoids, and organic acids.
Fragaria Vesca (Strawberry) Fruit Extract
Est. %0.3
Function
Origin
Fragaria Vesca (Strawberry) Fruit ExtractAn antioxidant and astringent extract derived from strawberries. It contains various beneficial phytochemicals such as vitamin C, flavonoids, organic acids, anthocyanins, tannins, and tiliroside.
Palmitoyl Tetrapeptide-7
Est. %0.3
Function
Origin
Palmitoyl Tetrapeptide-7

A synthetic peptide that mimics the activity of immunoglobulin G and signals to the skin to stop the inflammation. It has been shown in studies to reduce wrinkles and enhance collagen content.

Prunus Domestica Fruit Extract
Est. %0.3
Function
Origin
Prunus Domestica Fruit Extract
Cichorium Intybus (Chicory) Root Extract
Est. %0.3
Function
Origin
Cichorium Intybus (Chicory) Root ExtractAn extract derived from chicory roots. It contains a large amount of humectant moisturizing polysaccharides and oligosaccharides.
Lens Esculenta (Lentil) Seed Extract
Est. %0.3
Function
Origin
Lens Esculenta (Lentil) Seed Extract
Chlorphenesin
Est. %0.3
Function
Origin
ChlorphenesinA preservative and broad-spectrum antimicrobial agent that protects products from a wide range of bacteria and fungi.
Acacia Senegal Gum
Est. %0.3
Function
Origin
Acacia Senegal GumA formula helper, also known as gum arabic, derived from the African Acacia tree. It is used in skincare formulas due to its good adhesive and film-forming properties.
Palmitoyl Tripeptide-1
Est. %0.3
Function
Origin
Palmitoyl Tripeptide-1

A small peptide consisting of three amino acids with anti-wrinkle effects. Together with Palmitoyl Tetrapeptide-7, it is a part of the popular anti-wrinkle complex called Matrixyl™ 3000.

Opuntia Ficus-Indica Stem Extract
Est. %0.3
Function
Origin
Opuntia Ficus-Indica Stem ExtractA soothing and antioxidant extract from prickly pear succulent stems. These stems contain a cooling and anti-inflammatory watery gel that is similar to aloe.
Citric Acid
Est. %0.3
Function
Origin
Citric AcidA gently exfoliating AHA that helps to remove the top layer of dead skin cells. In comparison to other AHAs, citric acid has been shown to be one of the least effective. It is also very commonly used as a stabilizing and pH-controlling agent.
Sodium Hyaluronate
Est. %0.3
Function
Origin
Sodium Hyaluronate

A sodium salt of famous hyaluronic acid. A potent humectant that hydrates the skin, supports collagen function, and fills out small wrinkles. Sodium hyaluronate also offers soothing and antioxidant properties.

Ethylhexylglycerin
Est. %0.3
Function
Origin
EthylhexylglycerinA preservative booster derived from glycerin. It is commonly paired with other preservatives to improve their efficacy. Ethylhexylglycerin is also a humectant due to its chemical base of glycerin.
Xanthan Gum
Est. %0.3
Function
Origin
Xanthan GumA natural multi-functional ingredient that originates from fermented sugars. Xanthan gum acts as a viscosity-building agent to thicken skincare products. It is also an excellent stabilizer and works well to hold other ingredients together.
Ascorbic Acid
Est. %0.3
Function
Origin
Ascorbic Acid

Also known as vitamin C, this multi-benefit ingredient has proven anti-wrinkle, antioxidant, and anti-pigmentation efficacy. It degrades easily when exposed to air and light, so it requires proper packaging to maintain its stability.

Sorbic Acid
Est. %0.3
Function
Origin
Sorbic AcidAn organic acid that can be naturally found in the berries of the Mountain ash, although it is manufactured synthetically for skincare purposes. It is used as a preservative and antimicrobial agent, protecting a skincare product from spoiling.
Red 40 (CI 16035)
Est. %0.3
Function
Origin
Red 40 (CI 16035)A colorant that also goes by the name of Allura Red AC or FD&C Red 40. This ingredient is an approved colorant for skincare, food, and even tattoo inks. The color produced by Red 40 (CI 16035) is a jewel-tone red with yellow undertones.
Yellow 5 (CI 19140)
Est. %0.3
Function
Origin
Yellow 5 (CI 19140)A bright yellow colorant that is often also listed as FD&C Yellow 5.