Maelove Fade Away Brightening Serum

Maelove Fade Away Brightening Serum
5.4
/ 10
Moisturizing
10.0 Humectancy icon Humectancy
0.8 Occlusivity icon Occlusivity
Rich
in Antioxidants

Review

Results you may expect from using Maelove Fade Away Brightening Serum:

Based on the ingredient analysis by CreamScan, these are the key benefits you can expect from using Maelove Fade Away Brightening Serum:

  • Moderate moisturizing. It has a moisturizing rating of 5.4 out of 10.
  • Antioxidant protection.

How moisturizing is it?

Quite moisturizing: Maelove Fade Away Brightening Serum has a moisturizing rating of 5.4 out of 10.

Is it more humectant or occlusive? Significantly more humectant. It has a low occlusivity of 0.8 out of 10 and a maximum humectancy of 10 out of 10, primarily due to the high content of Butylene Glycol (est. ≈6.0%) and Glycerin (est. ≈3.0%).

Please refer to the Ratings section below for details of the moisturizing rating calculation.

Anti-wrinkle efficacy

According to CreamScan analysis, Maelove Fade Away Brightening Serum has a zero anti-wrinkle rating.

It contains Melia Azadirachta Leaf Extract, an ingredient marketed as effective in reducing wrinkles. However, the studies supporting the anti-wrinkle claims of Melia Azadirachta Leaf Extract provide insufficient evidence of its efficacy according to CreamScan Research Evaluation Standards. Therefore, this ingredient does not generate the anti-wrinkle rating.

Moisturizers, when used regularly, are proven to prevent wrinkle formation and even reduce existing wrinkles. Therefore, this product, like any other moisturizer, could deliver some anti-wrinkle effects through its moisturizing action.

Please refer to the Ratings section below for details of the anti-wrinkle rating calculation.

Antioxidant benefits

We estimate that Maelove Fade Away Brightening Serum is rich (> 3%) in antioxidants, specifically Alpha-Arbutin (est. ≈2.0%).

A key benefit of antioxidants is their ability to reduce oxidative stress caused by free radicals and therefore prevent accelerated skin aging. Studies also show that antioxidants can protect against environmental damage such as UV radiation and pollution, and help reduce inflammation and skin redness.

Ingredients

Est. % Ingredient Origin Functions
75
Water
6
Butylene Glycol
4
Polysorbate 20
3
Glycerin
2
Alpha-Arbutin
1.5
Kojic Acid
1.3
Moringa Oleifera Seed Oil
1
Glycyrrhiza Glabra (Licorice) Root Extract
0.3
Sodium Hyaluronate
0.3
Cucumis Sativus (Cucumber) Fruit Extract
0.3
Curcuma Longa (Turmeric) Leaf Extract
0.3
Rosmarinus Officinalis (Rosemary) Leaf Extract
0.3
Hamamelis Virginiana (Witch Hazel) Water
0.3
Aloe Barbadensis Leaf Juice Powder
0.3
Helianthus Annuus (Sunflower) Seed Oil
0.3
Coccinia Indica Fruit Extract
0.3
Solanum Melongena (Eggplant) Fruit Extract
0.3
Amber Powder
0.3
Thymus Vulgaris (Thyme) Flower/Leaf Oil
0.3
Ocimum Sanctum Leaf Extract
0.3
Melia Azadirachta Leaf Extract
0.3
Melia Azadirachta Flower Extract
0.3
Corallina Officinalis Extract
0.3
Glutathione
0.3
Polyacrylate Crosspolymer-6
0.3
Ceramide NS
0.3
Caprylyl Glycol
0.3
Sodium Gluconate
0.3
Sclerotium Gum
0.3
Ethylhexylglycerin
0.3
Tropolone
0.3
Citric Acid
0.3
Sodium Hydroxide
0.3
Alcohol
0.3
Phenoxyethanol
Est. %
Water
Function:
Origin:
Butylene Glycol
Function:
Origin:
Polysorbate 20
Function:
Origin:
Glycerin
Function:
Origin:
Alpha-Arbutin
Function:
Origin:
Kojic Acid
Function:
Origin:
Moringa Oleifera Seed Oil
Function:
Origin:
Glycyrrhiza Glabra (Licorice) Root Extract
Function:
Origin:
Sodium Hyaluronate
Function:
Origin:
Cucumis Sativus (Cucumber) Fruit Extract
Function:
Origin:
Curcuma Longa (Turmeric) Leaf Extract
Function:
Origin:
Rosmarinus Officinalis (Rosemary) Leaf Extract
Function:
Origin:
Hamamelis Virginiana (Witch Hazel) Water
Function:
Origin:
Aloe Barbadensis Leaf Juice Powder
Function:
Origin:
Helianthus Annuus (Sunflower) Seed Oil
Function:
Origin:
Coccinia Indica Fruit Extract
Function:
Origin:
Solanum Melongena (Eggplant) Fruit Extract
Function:
Origin:
Amber Powder
Function:
Origin:
Thymus Vulgaris (Thyme) Flower/Leaf Oil
Function:
Origin:
Ocimum Sanctum Leaf Extract
Function:
Origin:
Melia Azadirachta Leaf Extract
Function:
Origin:
Melia Azadirachta Flower Extract
Function:
Origin:
Corallina Officinalis Extract
Function:
Origin:
Glutathione
Function:
Origin:
Polyacrylate Crosspolymer-6
Function:
Origin:
Ceramide NS
Function:
Origin:
Caprylyl Glycol
Function:
Origin:
Sodium Gluconate
Function:
Origin:
Sclerotium Gum
Function:
Origin:
Ethylhexylglycerin
Function:
Origin:
Tropolone
Function:
Origin:
Citric Acid
Function:
Origin:
Sodium Hydroxide
Function:
Origin:
Alcohol
Function:
Origin:
Phenoxyethanol
Function:
Origin:

Ratings

All humectants
11.5
6
3
1
0.3
0.3
0.3
0.3
0.3
Benchmark
10
All occlusives
1.6
1.3
0.3
Benchmark
20
Moisturizing rating
5.4
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 11.5 10
10.0
6
3
1
0.3
0.3
0.3
0.3
0.3
Occlusivity All occlusives 1.6 20
0.8
1.3
0.3
Moisturizing rating
5.4
Ingredient Est. % Benchmark Humectancy
6
3
1
0.3
0.3
0.3
0.3
0.3
All humectants 11.5 10
10
All humectants
11.5
6
3
1
0.3
0.3
0.3
0.3
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
1.3
0.3
All occlusives 1.6 20
0.8
All occlusives
1.6
1.3
0.3
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
n/a
- 0.3 -
Total
0
Melia Azadirachta Leaf Extract
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Anti-wrinkle rating
0
Ingredient Est. % Benchmark
Rich in Antioxidants
2
1.5
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
All antioxidants 8.8 3 Rich in antioxidants
All antioxidants
8.8
Alpha-Arbutin
2
Kojic Acid
1.5
Moringa Oleifera Seed Oil
1.3
Glycyrrhiza Glabra (Licorice) Root Extract
1
Sodium Hyaluronate
0.3
Rosmarinus Officinalis (Rosemary) Leaf Extract
0.3
Coccinia Indica Fruit Extract
0.3
Solanum Melongena (Eggplant) Fruit Extract
0.3
Ocimum Sanctum Leaf Extract
0.3
Melia Azadirachta Leaf Extract
0.3
Melia Azadirachta Flower Extract
0.3
Corallina Officinalis Extract
0.3
Glutathione
0.3
Tropolone
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
All soothing 4.4 5 No
All soothing
4.4
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
5

Ingredients explained

Water
Est. %75
Function
Origin
WaterThe most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Butylene Glycol
Est. %6
Function
Origin
Butylene GlycolA clear, colorless liquid humectant that draws moisture to the skin. The humectancy of butylene glycol, owed to its two hydroxyl groups, is quite considerable, although not as powerful as glycerin, which contains three hydroxyl groups.
Polysorbate 20
Est. %4
Function
Origin
Polysorbate 20A viscous, amber-colored liquid that functions as a solubilizer to disperse small amounts of oil into a large water phase. Polysorbate 20 is frequently used to solubilize fragrance oils into water-based emulsions.
Glycerin
Est. %3
Function
Origin
Glycerin

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

Alpha-Arbutin
Est. %2
Function
Origin
Alpha-ArbutinDescription is coming soon
Kojic Acid
Est. %1.5
Function
Origin
Kojic AcidA bioactive compound isolated from various fungi or fermented products. It is one of the most common and potent anti-pigment and brightening ingredients, and has been successfully tested on humans.
Moringa Oleifera Seed Oil
Est. %1.3
Function
Origin
Moringa Oleifera Seed OilAn oil obtained from the seeds of Moringa oleifera, a fast-growing bush native to Northern India and the sub-Himalayan regions. It contains mainly oleic acid, as well as many additional anti-inflammatory compounds and high levels of vitamin E.
Glycyrrhiza Glabra (Licorice) Root Extract
Est. %1
Function
Origin
Glycyrrhiza Glabra (Licorice) Root ExtractAn extract from the licorice root. It contains a well-researched anti-inflammatory compound called glycyrrhizin that can reduce inflammation. Licorice root extract is also used for its powerful antioxidant effects and ability to treat pigmentation.
Sodium Hyaluronate
Est. %0.3
Function
Origin
Sodium Hyaluronate

A sodium salt of famous hyaluronic acid. A potent humectant that hydrates the skin, supports collagen function, and fills out small wrinkles. Sodium hyaluronate also offers soothing and antioxidant properties.

Cucumis Sativus (Cucumber) Fruit Extract
Est. %0.3
Function
Origin
Cucumis Sativus (Cucumber) Fruit ExtractA soothing, cooling, and emollient extract derived from cucumbers. Cucumber has been used in skincare for centuries and is used to treat skin problems such as eye swelling, sunburn, and itchy and irritated skin.
Curcuma Longa (Turmeric) Leaf Extract
Est. %0.3
Function
Origin
Curcuma Longa (Turmeric) Leaf ExtractDescription is coming soon
Rosmarinus Officinalis (Rosemary) Leaf Extract
Est. %0.3
Function
Origin
Rosmarinus Officinalis (Rosemary) Leaf ExtractA soothing and astringent extract derived from the fragrant, spicy leaves of rosemary. It has strong antioxidant properties. Rosemary extract can reduce signs of inflammation and also acts as an emollient and antimicrobial agent.
Hamamelis Virginiana (Witch Hazel) Water
Est. %0.3
Function
Origin
Hamamelis Virginiana (Witch Hazel) WaterA fragrant, astringent essential water obtained by steeping and distilling the twigs and leaves of the witch hazel plant. It leaves the skin feeling tight and refreshed after application and helps with the healing of small cuts on the skin.
Aloe Barbadensis Leaf Juice Powder
Est. %0.3
Function
Origin
Aloe Barbadensis Leaf Juice PowderExtracted from dried aloe vera leaves, it has the same effects as fresh aloe vera juice – it is humectant moisturizing, refreshing, and soothing. This powder can also serve as a gelling agent when mixed with water.
Helianthus Annuus (Sunflower) Seed Oil
Est. %0.3
Function
Origin
Helianthus Annuus (Sunflower) Seed OilA fatty oil expressed from sunflower seeds and one of the most commonly used oils in skincare. It has great emollient and occlusive moisturizing properties. Sunflower oil is one of the richest sources of vitamin E – an important skin antioxidant.
Coccinia Indica Fruit Extract
Est. %0.3
Function
Origin
Coccinia Indica Fruit ExtractAn extract derived from the cucumber-like fruits of ivy gourd. It contains a large amount of soothing mucilage as well as some antioxidant carotenoids. It has also been shown that the extract may have some anti-allergy properties.
Solanum Melongena (Eggplant) Fruit Extract
Est. %0.3
Function
Origin
Solanum Melongena (Eggplant) Fruit ExtractAn under-researched extract obtained from the eggplant fruit. Eggplant contains plant pigments called anthocyanins and phenolic compounds, such as chlorogenic acid, which are excellent antioxidants.
Amber Powder
Est. %0.3
Function
Origin
Amber PowderDescription is coming soon
Thymus Vulgaris (Thyme) Flower/Leaf Oil
Est. %0.3
Function
Origin
Thymus Vulgaris (Thyme) Flower/Leaf OilDescription is coming soon
Ocimum Sanctum Leaf Extract
Est. %0.3
Function
Origin
Ocimum Sanctum Leaf ExtractAn extract derived from the leaves of Holy Basil, also known as Tulsi, a traditional herb used in Ayurveda medicine. It contains antioxidant and anti-inflammatory rosmarinic acid, galic acid, flavonoids, and a sweet-scented essential oil.
Melia Azadirachta Leaf Extract
Est. %0.3
Function
Origin
Melia Azadirachta Leaf ExtractAn antimicrobial and antioxidant extract derived from Neem leaves – an Indian traditional medicine. Neem leaves have been found to possess antibacterial and antifungal activity. It is also a prospective anti-wrinkle ingredient.
Melia Azadirachta Flower Extract
Est. %0.3
Function
Origin
Melia Azadirachta Flower ExtractAn antioxidant extract derived from the flowers of the Indian lilac, also known as Neem. It is often used in traditional medicine in India. The Neem flower extracts contain limonoids, which are currently under research for their anti-pigment activity.
Corallina Officinalis Extract
Est. %0.3
Function
Origin
Corallina Officinalis ExtractAn extract from red marine alga, Corallina officinalis is used in skincare for its antioxidant properties. It also contains an immense amount of calcium and special, sulfur-containing polysaccharides.
Glutathione
Est. %0.3
Function
Origin
GlutathioneA naturally occurring tripeptide that combats free radicals and acts as a reducing agent.
Polyacrylate Crosspolymer-6
Est. %0.3
Function
Origin
Polyacrylate Crosspolymer-6A polymeric ingredient that works best in water-based formulas to create gel textures. It helps to stabilize emulsions and control viscosity.
Ceramide NS
Est. %0.3
Function
Origin
Ceramide NSA wax-like lipid natural to the skin’s lipid matrix. It is less frequently used but, in combination with other ceramides, can help to restore balance in the skin’s lipid barrier.
Caprylyl Glycol
Est. %0.3
Function
Origin
Caprylyl GlycolAn emollient that improves product spreadability and offers a silky feel on the skin. It also acts as a preservative booster that improves the efficacy of other preservatives. According to the manufacturer, it is also a humectant moisturizer.
Sodium Gluconate
Est. %0.3
Function
Origin
Sodium GluconateA chelating ingredient that ensures that the harmful metal ions in a formula are unreactive. It also protects other ingredients from degrading.
Sclerotium Gum
Est. %0.3
Function
Origin
Sclerotium GumA thickener with a silky, velvety feel that many manufacturers use as an alternative to silicones.
Ethylhexylglycerin
Est. %0.3
Function
Origin
EthylhexylglycerinA preservative booster derived from glycerin. It is commonly paired with other preservatives to improve their efficacy. Ethylhexylglycerin is also a humectant due to its chemical base of glycerin.
Tropolone
Est. %0.3
Function
Origin
TropoloneA naturally occurring ingredient with unusual molecular structure that fights free radicals.
Citric Acid
Est. %0.3
Function
Origin
Citric AcidA gently exfoliating AHA that helps to remove the top layer of dead skin cells. In comparison to other AHAs, citric acid has been shown to be one of the least effective. It is also very commonly used as a stabilizing and pH-controlling agent.
Sodium Hydroxide
Est. %0.3
Function
Origin
Sodium Hydroxide

An ingredient that is able to bring the pH of a product up, thereby making it less harsh on the skin.

Alcohol
Est. %0.3
Function
Origin
AlcoholAn effective antimicrobial ingredient that kills bacteria, fungi, and even some viruses. It is also an excellent solvent and astringent. Alcohol helps to create lighter and less viscous products. It can, however, be dehydrating and skin-sensitizing.
Phenoxyethanol
Est. %0.3
Function
Origin
PhenoxyethanolThe most frequently used preservative in skincare. It is a clear, oil-like liquid synthetic substance that protects products from harmful bacteria and yeast, whilst still leaving skin microflora unharmed. It is confirmed by research to be harmless.