Emma Hardie Midas Touch Revitalising Eye Serum

Emma Hardie Midas Touch Revitalising Eye Serum
5.7
/ 10
Moisturizing
10.0 Humectancy icon Humectancy
1.4 Occlusivity icon Occlusivity
$$$$

Review

Results you may expect from using Emma Hardie Midas Touch Revitalising Eye Serum:

Based on the ingredient analysis by CreamScan, these are the key benefits you can expect from using Emma Hardie Midas Touch Revitalising Eye Serum:

  • Moderate moisturizing. It has a moisturizing rating of 5.7 out of 10.

How moisturizing is it?

Quite moisturizing: Emma Hardie Midas Touch Revitalising Eye Serum has a moisturizing rating of 5.7 out of 10.

Is it more humectant or occlusive? Significantly more humectant. It has a low occlusivity of 1.4 out of 10 and a maximum humectancy of 10 out of 10, primarily due to the high content of Butylene Glycol (est. ≈6.0%) and Glycerin (est. ≈4.0%).

Please refer to the Ratings section below for details of the moisturizing rating calculation.

Anti-wrinkle efficacy

According to CreamScan analysis, Emma Hardie Midas Touch Revitalising Eye Serum has a zero anti-wrinkle rating.

It contains Swertia Chirata Extract and Biosaccharide Gum-4, two ingredients marketed as effective in reducing wrinkles. However, the studies supporting the anti-wrinkle claims of these ingredients provide insufficient evidence of efficacy according to CreamScan Research Evaluation Standards. Therefore, these ingredients do not generate the anti-wrinkle rating.

Moisturizers, when used regularly, are proven to prevent wrinkle formation and even reduce existing wrinkles. Therefore, this product, like any other moisturizer, could deliver some anti-wrinkle effects through its moisturizing action.

Please refer to the Ratings section below for details of the anti-wrinkle rating calculation.

Ingredients

Est. % Ingredient Origin Functions
75
6
4
3
2
1.5
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Est. %
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:
Function:
Origin:

Ratings

All humectants
11.8
6
4
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
10
All occlusives
2.9
2.0
0.3
0.3
0.3
Benchmark
20
Moisturizing rating
5.7
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 11.8 10
10.0
6
4
0.3
0.3
0.3
0.3
0.3
0.3
Occlusivity All occlusives 2.9 20
1.4
2.0
0.3
0.3
0.3
Moisturizing rating
5.7
Ingredient Est. % Benchmark Humectancy
6
4
0.3
0.3
0.3
0.3
0.3
0.3
All humectants 11.8 10
10
All humectants
11.8
6
4
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
2
0.3
0.3
0.3
All occlusives 2.9 20
1.4
All occlusives
2.9
2.0
0.3
0.3
0.3
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
n/a
- 0.3 -
n/a
- 0.3 -
Total
0
Swertia Chirata Extract
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Biosaccharide Gum-4
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Anti-wrinkle rating
0
Ingredient Est. % Benchmark
Rich in Antioxidants
0.3
0.3
0.3
0.3
All antioxidants 1.2 3 No
All antioxidants
1.2
Tocopheryl Acetate
0.3
Plukenetia Volubilis Seed Oil
0.3
Sodium Hyaluronate
0.3
Tocopherol
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
0.3
0.3
All soothing 0.6 5 No
All soothing
0.6
0.3
0.3
Benchmark
5

Ingredients explained

Water
Est. %75
Function
Origin
The most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Butylene Glycol
Est. %6
Function
Origin
A clear, colorless liquid humectant that draws moisture to the skin. The humectancy of butylene glycol, owed to its two hydroxyl groups, is quite considerable, although not as powerful as glycerin, which contains three hydroxyl groups.
Glycerin
Est. %4
Function
Origin

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

Polysilicone-11
Est. %3
Function
Origin
A synthetic rubber-like substance of the silicone family that has no color or distinct scent. These are large molecules that cannot penetrate the skin but instead create a thin silky film on the skin's surface.
Prunus Amygdalus Dulcis (Sweet Almond) Oil
Est. %2
Function
Origin
An emollient and occlusive oil derived from sweet almonds. It has a favorable fatty acid composition (mainly oleic and linoleic acids), and a high content of vitamin E. Almond oil is listed as a common comedogenic ingredient by acne.org.
Isopropyl Palmitate
Est. %1.5
Function
Origin
An emollient ester of palmitic acid and isopropanol that gives the skin a smooth, soft, dry, non-oily after-feel. Isopropyl palmitate is listed as a common comedogenic ingredient by acne.org.
Sodium Acrylates Copolymer
Est. %1.3
Function
Origin
A synthetic polymer that can come in various forms and is often used to create light gel-like textures. Some versions can also create a light film on the skin.
Hydroxypropyl Methylcellulose
Est. %1
Function
Origin
A natural viscosity controlling agent that is commonly used in skin cleansing products to thicken the consistency. It also functions as an emulsion stabilizing agent and binding agent.
Carbomer
Est. %0.3
Function
Origin
A synthetic ingredient with the ability to gel water. When used in emulsions, such as lotions and creams, carbomer can also act as an emulsion stabilizer.
PEG-40 Hydrogenated Castor Oil
Est. %0.3
Function
Origin
A castor oil-derived ingredient often used to incorporate small amounts of oil (such as a fragrance) into a water-based product. PEG-4 HCO is a gold-standard solubilizer and can be used in low amounts due to its ability to solubilize things so well.
Phenoxyethanol
Est. %0.3
Function
Origin
The most frequently used preservative in skincare. It is a clear, oil-like liquid synthetic substance that protects products from harmful bacteria and yeast, whilst still leaving skin microflora unharmed. It is confirmed by research to be harmless.
Albizia Julibrissin Bark Extract
Est. %0.3
Function
Origin
An extract derived from a Persian silk tree. It is used as a fragrance and has a mimosa and honey-like, woody, and heavy scent. It also contains anti-inflammatory compounds.
Lecithin
Est. %0.3
Function
Origin
A humectant, emollient, and emulsifier best suited for water-in-oil emulsions. Lecithin can come from sunflowers, soy, and eggs. The downside to lecithin is that it causes an extra burden on the formula’s preservative because it is nutritious.
Pullulan
Est. %0.3
Function
Origin
Description is coming soon
Allantoin
Est. %0.3
Function
Origin
A fluffy, white powder that acts as a humectant due to its water-loving chemistry and as an exfoliant that helps to remove dead skin cells. It has also been shown to be very soothing to irritated and inflamed skin.
Rubus Idaeus (Raspberry) Seed Oil
Est. %0.3
Function
Origin
An emollient and occlusive moisturizing fatty oil expressed from raspberry seeds. It is a rich source of linoleic, α-linolenic, and palmitic fatty acids.
Tocopheryl Acetate
Est. %0.3
Function
Origin

An antioxidant derivative of tocopherol (vitamin E). It helps to protect cells from free radicals and UV damage through the conversion to active vitamin E in the skin. It is more stable than tocopherol.

Plukenetia Volubilis Seed Oil
Est. %0.3
Function
Origin
An occlusive moisturizing fatty oil derived from the seeds of a South American tree known as Inca nut. It is rich in emollient alpha-linolenic acid, linoleic acid, vitamin E, and various phenolic compounds.
Sodium Hydroxide
Est. %0.3
Function
Origin

An ingredient that is able to bring the pH of a product up, thereby making it less harsh on the skin.

Benzyl Alcohol
Est. %0.3
Function
Origin
A multifunctional ingredient that is supplied as a clear, colorless liquid. Its main function is as a flavoring agent and fragrance. It also acts as a broad-spectrum preservative, solvent, and viscosity-controlling agent that thins the product.
Aloe Barbadensis Leaf Juice Powder
Est. %0.3
Function
Origin
Extracted from dried aloe vera leaves, it has the same effects as fresh aloe vera juice – it is humectant moisturizing, refreshing, and soothing. This powder can also serve as a gelling agent when mixed with water.
Disodium EDTA
Est. %0.3
Function
Origin
A synthetic chelator that helps to maintain the look and smell of a product by 'locking up' troublesome metal ions.
Sodium Hyaluronate
Est. %0.3
Function
Origin

A sodium salt of famous hyaluronic acid. A potent humectant that hydrates the skin, supports collagen function, and fills out small wrinkles. Sodium hyaluronate also offers soothing and antioxidant properties.

Porphyridium Cruentum Extract
Est. %0.3
Function
Origin
Porphyridium cruentum extract is an extract derived from Porphyridium cruentum, a species of marine microscopic red algae. It is commercially cultivated for the production of B-Phycoerythrin, a natural pink dye. The extract also contains proteins, fatty acids, and special algal polysaccharides.
Laureth-12
Est. %0.3
Function
Origin
Description is coming soon
Swertia Chirata Extract
Est. %0.3
Function
Origin
An extract from Swertia chirata, a popular medicinal herb. The plant is a source of various skin healing compounds and has been shown to have the ability to increase skin regeneration and reduce the appearance of vertical wrinkles.
Dehydroacetic Acid
Est. %0.3
Function
Origin
A globally approved preservative ingredient. It is a powerful fungicide and a moderate bactericide, which makes it a broad-spectrum preservative. Because it is mildly effective against bacteria, it is often paired with stronger bactericides.
Fragrance
Est. %0.3
Function
Origin
Under trade secret law, manufacturers have the right not to disclose what exactly went into the fragrance and use the unspecific word Fragrance or Parfum instead. Many fragrances are highly allergenic.
Geraniol
Est. %0.3
Function
Origin
A fragrant, volatile, plant-based, liquid chemical that can be naturally found in many essential oils (specifically rose, palmarosa, citronella). It has a rose-like scent. It is a potential irritant and may cause an allergic reaction in some people.
Limonene
Est. %0.3
Function
Origin
One of the most used fragrances in skincare products. It is produced from the peels of citrus fruits and has a fresh, pleasant, citrusy smell. People who are sensitive to citrus should try to avoid it, or at least do a patch test before using it.
Biosaccharide Gum-4
Est. %0.3
Function
Origin
A sugar-derived gel which forms a water-binding film on the skin’s surface. This film allegedly protects the skin from environmental stressors.
Citronellol
Est. %0.3
Function
Origin
A fragrant compound found naturally in many essential oils (mainly lemongrass). It can have a lemon or a rose scent. People with sensitive skin should try to avoid products with citronellol, or at least do a patch test before using it.
Ethylhexylglycerin
Est. %0.3
Function
Origin
A preservative booster derived from glycerin. It is commonly paired with other preservatives to improve their efficacy. Ethylhexylglycerin is also a humectant due to its chemical base of glycerin.
Sodium Benzoate
Est. %0.3
Function
Origin
A preservative that usually works in combination with other preservatives. It has to be at low pH (<5.5) to be effective.
Linalool
Est. %0.3
Function
Origin
A fragrant, volatile compound naturally present in many essential oils. It has a pleasant scent and is often used in skincare products as a fragrance. People with sensitive skin should try to avoid it, or at least do a patch test before using it.
Darutoside
Est. %0.3
Function
Origin
Description is coming soon
Tocopherol
Est. %0.3
Function
Origin

Simply another name for vitamin E. Tocopherol is a fantastic ingredient and especially beneficial for dry and inflamed skin. It has occlusive moisturizing, emollient, antioxidant, and photoprotective properties.