Wet n Wild Prime Focus Primer Serum Review

Wet n Wild Prime Focus Primer Serum
5.1
/ 10
Moisturizing
10.0 Humectancy icon Humectancy
0.2 Occlusivity icon Occlusivity
Ingredients

Wet n Wild Prime Focus Primer Serum Ingredients

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Full Ingredient List (INCI):

Water, Glycerin, Alcohol, Isopentyldiol, Rosa Damascena Flower Water, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Polyacrylate Crosspolymer-6, Caprylyl Glycol, Ethylhexylglycerin, Hexylene Glycol, Butylene Glycol, Camellia Sinensis Leaf Extract, Hydroxypropyl Cyclodextrin, Flavor (Aroma), Fragrance, Vaccinium Myrtillus Leaf Extract, Cichorium Intybus (Chicory) Root Extract, Iodopropynyl Butylcarbamate, Hydrolyzed Opuntia Ficus-Indica Flower Extract, t-Butyl Alcohol, Aluminum Hydroxide, Ammonium Polyacrylate, Sodium Benzoate, Potassium Sorbate, Citric Acid, Oligopeptide-68, Tin Oxide, Hydrogenated Lecithin, Glycine Soja (Soybean) Oil, Sodium Oleate, Disodium EDTA, Yellow 6 (CI 15985), Yellow 5 (CI 19140), Titanium Dioxide (CI 77891), Red 40 (CI 16035), Mica
Review

Does Wet n Wild Prime Focus Primer Serum Work?

 
According to CreamScan's analysis of the ingredient list, here’s what Wet n Wild Prime Focus Primer Serum has to offer:
 
✅ Strong humectant moisturizing. This lightweight, humectant-rich product, ideal for oily skin, has a moisturizing rating of 5.1 out of 10.

  

Key Benefits of Wet n Wild Prime Focus Primer Serum

 
These are the key benefits you can expect from using Wet n Wild Prime Focus Primer Serum:
 

🔵 Lightweight Humectant Moisturizer Ideal for Oily Skin

According to CreamScan analysis, Wet n Wild Prime Focus Primer Serum is quite moisturizing, with a moisturizing rating of 5.1 out of 10.

Is it more humectant or occlusive? Significantly more humectant. It has a low occlusivity of 0.2 out of 10 and a maximum humectancy of 10 out of 10, primarily due to the high content of Glycerin (est. ≈6.0%) and Isopentyldiol (est. ≈3.0%).

This humectant-rich product, when used alone as a moisturizer, is ideal for oily skin, offering significant hydration in a lightweight, fast-absorbing formula with a minimal amount of occlusive ingredients.

It’s also a great choice for people with normal skin who prefer lightweight moisturizers.

💧 A Humectant Boost for Any Skincare Routine

But it’s not limited to oily skin - such a humectant boost will also positively contribute to the moisturizing efficacy of any skincare routine when used as a step before applying the main moisturizer. This type of formulation is typically used in serums, where a light, fast-absorbing texture is key.

Please refer to the Ratings section below for details of the moisturizing rating calculation.

📌 Please note that this is not a complete list of benefits. We are in the process of enhancing our model to incorporate anti-pigmentation, exfoliation and anti-acne ratings.

Things to Be Aware Of: Wet n Wild Prime Focus Primer Serum

 
CreamScan identified a few things to consider before adding Wet n Wild Prime Focus Primer Serum to your skincare routine:
 

⚠️ Questionable anti-wrinkle efficacy

If one of your main reasons for choosing Wet n Wild Prime Focus Primer Serum is its potential anti-aging effects, please note that, according to CreamScan analysis, it currently has a zero anti-wrinkle rating.

It contains Camellia Sinensis Leaf Extract, an ingredient often marketed as effective in reducing wrinkles. However, the studies supporting the anti-wrinkle claims of Camellia Sinensis Leaf Extract provide insufficient evidence of its efficacy according to CreamScan Research Evaluation Standards.

While this does not categorically rule out the possibility that Camellia Sinensis Leaf Extract may reduce wrinkles, its efficacy is not supported by convincing, vehicle-controlled, double-blind clinical studies - at least none that were available to the CreamScan team at the time of publication.

Therefore, this ingredient does not generate the anti-wrinkle rating.

📌 Moisturizers, when used regularly, are proven to prevent wrinkle formation and even reduce existing wrinkles. Therefore, this product, like any other moisturizer, can deliver some anti-wrinkle effects through its moisturizing action.

Please refer to the Ratings section below for details of the anti-wrinkle rating calculation.

Pros & Cons of Wet n Wild Prime Focus Primer Serum

 
Here’s an overview of the pros and cons of Wet n Wild Prime Focus Primer Serum to help you decide if it’s the right choice for your skincare routine:
 

🟩 Pros:

✅ When used alone: Provides humectant-rich moisturizing ideal for oily skin
✅ As part of a routine: A humectant moisturizing boost, beneficial for any skin type
✅ Lightweight texture
 

⭕ Cons: 

⚠️ Questionable anti-wrinkle efficacy
   

Summary: Wet n Wild Prime Focus Primer Serum

 
Based on the ingredient list analysis, CreamScan AI suggests that Wet n Wild Prime Focus Primer Serum
, when used alone, delivers lightweight, humectant-rich moisturizing, making it ideal for oily skin. As part of a moisturizing routine, it provides a humectant boost, beneficial for all skin types.
 
That said, there are some things about Wet n Wild Prime Focus Primer Serum worth noting.
 
If one of your main reasons for considering Wet n Wild Prime Focus Primer Serum is its potential anti-aging effects, please note that, according to CreamScan analysis, its anti-wrinkle efficacy is questionable. None of the ingredients in this product provide substantial evidence of their anti-wrinkle efficacy according to CreamScan Research Evaluation Standards.
 
📌 Fact check. At CreamScan, we are committed to accuracy and fairness. If you spot any errors or something that doesn’t seem right, please click here to let us know. We regularly update the ingredient lists and monitor the latest research on ingredient efficacy to ensure that our information remains as complete and precise as possible. The information provided here is for informational purposes only and does not substitute professional advice. We do not guarantee the efficacy or safety of any product, as individual results may vary.

 

Ingredient Breakdown

Est. % Ingredient Origin Functions
75
6
4
3
2
1.5
1
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Est. %
Water
Function:
Origin:
Glycerin
Function:
Origin:
Alcohol
Function:
Origin:
Isopentyldiol
Function:
Origin:
Rosa Damascena Flower Water
Function:
Origin:
PEG-40 Hydrogenated Castor Oil
Function:
Origin:
Phenoxyethanol
Function:
Origin:
Polyacrylate Crosspolymer-6
Function:
Origin:
Caprylyl Glycol
Function:
Origin:
Ethylhexylglycerin
Function:
Origin:
Hexylene Glycol
Function:
Origin:
Butylene Glycol
Function:
Origin:
Camellia Sinensis Leaf Extract
Function:
Origin:
Hydroxypropyl Cyclodextrin
Function:
Origin:
Flavor (Aroma)
Function:
Origin:
Fragrance
Function:
Origin:
Vaccinium Myrtillus Leaf Extract
Function:
Origin:
Cichorium Intybus (Chicory) Root Extract
Function:
Origin:
Iodopropynyl Butylcarbamate
Function:
Origin:
Hydrolyzed Opuntia Ficus-Indica Flower Extract
Function:
Origin:
t-Butyl Alcohol
Function:
Origin:
Aluminum Hydroxide
Function:
Origin:
Ammonium Polyacrylate
Function:
Origin:
Sodium Benzoate
Function:
Origin:
Potassium Sorbate
Function:
Origin:
Citric Acid
Function:
Origin:
Oligopeptide-68
Function:
Origin:
Tin Oxide
Function:
Origin:
Hydrogenated Lecithin
Function:
Origin:
Glycine Soja (Soybean) Oil
Function:
Origin:
Sodium Oleate
Function:
Origin:
Disodium EDTA
Function:
Origin:
Yellow 6 (CI 15985)
Function:
Origin:
Yellow 5 (CI 19140)
Function:
Origin:
Titanium Dioxide (CI 77891)
Function:
Origin:
Red 40 (CI 16035)
Function:
Origin:
Mica
Function:
Origin:

Ratings

All humectants
10.8
6
3
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
10
All occlusives
0.3
0.3
Benchmark
20
Moisturizing rating
5.1
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 10.8 10
10.0
6
3
0.3
0.3
0.3
0.3
0.3
0.3
Occlusivity All occlusives 0.3 20
0.2
0.3
Moisturizing rating
5.1
Ingredient Est. % Benchmark Humectancy
6
3
0.3
0.3
0.3
0.3
0.3
0.3
All humectants 10.8 10
10
All humectants
10.8
6
3
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
0.3
All occlusives 0.3 20
0.2
All occlusives
0.3
0.3
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
n/a
- 0.3 -
Total
0
Camellia Sinensis Leaf Extract
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Anti-wrinkle rating
0
Ingredient Est. % Benchmark
Rich in Antioxidants
0.3
0.3
All antioxidants 0.6 3 No
All antioxidants
0.6
Camellia Sinensis Leaf Extract
0.3
Glycine Soja (Soybean) Oil
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
0.3
All soothing 0.3 5 No
All soothing
0.3
0.3
Benchmark
5

Ingredients explained

Water
Est. %75
Function
Origin
WaterThe most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Glycerin
Est. %6
Function
Origin
Glycerin

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

Alcohol
Est. %4
Function
Origin
AlcoholAn effective antimicrobial ingredient that kills bacteria, fungi, and even some viruses. It is also an excellent solvent and astringent. Alcohol helps to create lighter and less viscous products. It can, however, be dehydrating and skin-sensitizing.
Isopentyldiol
Est. %3
Function
Origin
Isopentyldiol

An alcohol that improves moisturization by drawing in water.

Rosa Damascena Flower Water
Est. %2
Function
Origin
Rosa Damascena Flower WaterA fragrant water that is leftover after the steam distillation of Damask rose petals. During this process, the essential oil floats to the surface of the water and is collected. The leftover water has a fresh, rosy scent.
PEG-40 Hydrogenated Castor Oil
Est. %1.5
Function
Origin
PEG-40 Hydrogenated Castor OilA castor oil-derived ingredient often used to incorporate small amounts of oil (such as a fragrance) into a water-based product. PEG-4 HCO is a gold-standard solubilizer and can be used in low amounts due to its ability to solubilize things so well.
Phenoxyethanol
Est. %1
Function
Origin
PhenoxyethanolThe most frequently used preservative in skincare. It is a clear, oil-like liquid synthetic substance that protects products from harmful bacteria and yeast, whilst still leaving skin microflora unharmed. It is confirmed by research to be harmless.
Polyacrylate Crosspolymer-6
Est. %1
Function
Origin
Polyacrylate Crosspolymer-6A polymeric ingredient that works best in water-based formulas to create gel textures. It helps to stabilize emulsions and control viscosity.
Caprylyl Glycol
Est. %0.3
Function
Origin
Caprylyl GlycolAn emollient that improves product spreadability and offers a silky feel on the skin. It also acts as a preservative booster that improves the efficacy of other preservatives. According to the manufacturer, it is also a humectant moisturizer.
Ethylhexylglycerin
Est. %0.3
Function
Origin
EthylhexylglycerinA preservative booster derived from glycerin. It is commonly paired with other preservatives to improve their efficacy. Ethylhexylglycerin is also a humectant due to its chemical base of glycerin.
Hexylene Glycol
Est. %0.3
Function
Origin
Hexylene GlycolA multifunctional ingredient that is best known for its use as a solvent. It can dissolve both water-based ingredients and oils. For this reason, it can also function as an emulsifier, allowing oil and water ingredients to mix and remain stable.
Butylene Glycol
Est. %0.3
Function
Origin
Butylene Glycol

A clear, colorless liquid humectant that draws moisture to the skin. The humectancy of butylene glycol, owed to its two hydroxyl groups, is quite considerable, although not as powerful as glycerin, which contains three hydroxyl groups.

Camellia Sinensis Leaf Extract
Est. %0.3
Function
Origin
Camellia Sinensis Leaf Extract

An antioxidant green tea extract. In the deeper layers, it slows down the destruction of collagen, elastin, and hyaluronic acid – thus delaying the signs of aging. It also acts as an anti-acne, soothing, moisturizing, and emollient ingredient.

Hydroxypropyl Cyclodextrin
Est. %0.3
Function
Origin
Hydroxypropyl CyclodextrinA white crystalline powder that can reduce odors coming from other ingredients in a product.
Flavor (Aroma)
Est. %0.3
Function
Origin
Flavor (Aroma)Under trade secret law, manufacturers have the right not to disclose what exactly went into the flavor and use the unspecific word 'flavor' instead. Flavor is added to products that have the potential to be consumed, such as lipsticks.
Fragrance
Est. %0.3
Function
Origin
FragranceUnder trade secret law, manufacturers have the right not to disclose what exactly went into the fragrance and use the unspecific word Fragrance or Parfum instead. Many fragrances are highly allergenic.
Vaccinium Myrtillus Leaf Extract
Est. %0.3
Function
Origin
Vaccinium Myrtillus Leaf Extract
Cichorium Intybus (Chicory) Root Extract
Est. %0.3
Function
Origin
Cichorium Intybus (Chicory) Root ExtractAn extract derived from chicory roots. It contains a large amount of humectant moisturizing polysaccharides and oligosaccharides.
Iodopropynyl Butylcarbamate
Est. %0.3
Function
Origin
Iodopropynyl ButylcarbamateA highly effective preservative against fungi, specifically mold and yeast. It is cost-effective, functions at very low levels, and also provides some protection against bacteria.
Hydrolyzed Opuntia Ficus-Indica Flower Extract
Est. %0.3
Function
Origin
Hydrolyzed Opuntia Ficus-Indica Flower Extract
t-Butyl Alcohol
Est. %0.3
Function
Origin
t-Butyl Alcohol
Aluminum Hydroxide
Est. %0.3
Function
Origin
Aluminum HydroxideA white mineral powder, also known as alumina, that is derived from aluminum metal. It is frequently used as an abrasive in exfoliating products and as a thickener. Aluminum oxide is also a great opacifier.
Ammonium Polyacrylate
Est. %0.3
Function
Origin
Ammonium Polyacrylate
Sodium Benzoate
Est. %0.3
Function
Origin
Sodium BenzoateA preservative that usually works in combination with other preservatives. It has to be at low pH (<5.5) to be effective.
Potassium Sorbate
Est. %0.3
Function
Origin
Potassium SorbateA preservative widely used in food and personal care products, available from natural sources or synthetically produced. Potassium sorbate works by inhibiting the growth of yeasts, molds, and some bacteria.
Citric Acid
Est. %0.3
Function
Origin
Citric AcidA gently exfoliating AHA that helps to remove the top layer of dead skin cells. In comparison to other AHAs, citric acid has been shown to be one of the least effective. It is also very commonly used as a stabilizing and pH-controlling agent.
Oligopeptide-68
Est. %0.3
Function
Origin
Oligopeptide-68

Description is coming soon

Tin Oxide
Est. %0.3
Function
Origin
Tin OxideA multi-functional mineral that increases the physical space a product takes up, increases the viscosity of liquid products, and, when used as an opacifying agent, makes a transparent or translucent product become opaque or solid in color.
Hydrogenated Lecithin
Est. %0.3
Function
Origin
Hydrogenated LecithinA version of plain lecithin that has been saturated with hydrogen atoms. This ingredient can be derived from plants, like soy or sunflower, from egg yolks, or made synthetically. Its major function is to emulsify water and oils.
Glycine Soja (Soybean) Oil
Est. %0.3
Function
Origin
Glycine Soja (Soybean) OilAn occlusive moisturizing oil expressed from soybeans. It does not leave an oily feeling on the skin due to its low content of saturated fatty acids. Glycine soja oil contains emollient fatty acids and a significant amount of antioxidants.
Sodium Oleate
Est. %0.3
Function
Origin
Sodium OleateSodium oleate is a sodium salt of oleic acid. It has the typical properties of soap: it foams in water and emulsifies oil into tiny droplets. It comes in the form of a white powder and is used in skincare products exactly as you would expect – as a cleanser and emulsifier.
Disodium EDTA
Est. %0.3
Function
Origin
Disodium EDTAA synthetic chelator that helps to maintain the look and smell of a product by 'locking up' troublesome metal ions.
Yellow 6 (CI 15985)
Est. %0.3
Function
Origin
Yellow 6 (CI 15985)A petroleum-derived reddish-yellow dye, also known as Sunset Yellow. It is the third most used pigment in food, cosmetics, and drugs.
Yellow 5 (CI 19140)
Est. %0.3
Function
Origin
Yellow 5 (CI 19140)A bright yellow colorant that is often also listed as FD&C Yellow 5.
Titanium Dioxide (CI 77891)
Est. %0.3
Function
Origin
Titanium Dioxide (CI 77891)One of two the most commonly used mineral sunscreens. It can absorb UV light, including UVB – which causes burning, tanning, and even skin cancer. Also used as a colorant, titanium dioxide gives a product a bright white color.
Red 40 (CI 16035)
Est. %0.3
Function
Origin
Red 40 (CI 16035)A colorant that also goes by the name of Allura Red AC or FD&C Red 40. This ingredient is an approved colorant for skincare, food, and even tattoo inks. The color produced by Red 40 (CI 16035) is a jewel-tone red with yellow undertones.
Mica
Est. %0.3
Function
Origin
MicaA mineral powder made up of silicates with several functions (the main one being as a colorant). It has a shimmery appearance, making it highly desirable in certain cosmetic products. Mica also helps the product to apply more smoothly.