The Creme Shop X Hello Kitty CELEBRATE Brightening Apple Essence Serum Review

The Creme Shop X Hello Kitty CELEBRATE Brightening Apple Essence Serum
5.0
/ 10
Moisturizing
10.0 Humectancy icon Humectancy
0.0 Occlusivity icon Occlusivity
Rich
in Antioxidants
Review

Does The Creme Shop X Hello Kitty CELEBRATE Brightening Apple Essence Serum Work?

 
According to CreamScan AI's analysis of the ingredient list, here’s what The Creme Shop X Hello Kitty CELEBRATE Brightening Apple Essence Serum has to offer:
 
  • Strong humectant moisturizing. This lightweight, humectant-rich product, ideal for oily skin, has a moisturizing rating of 5.0 out of 10.
  • Antioxidant protection.

Key Benefits of The Creme Shop X Hello Kitty CELEBRATE Brightening Apple Essence Serum

 
These are the key benefits you can expect from using The Creme Shop X Hello Kitty CELEBRATE Brightening Apple Essence Serum:
 

Lightweight Purely Humectant Moisturizing, Ideal for Oily Skin

According to CreamScan analysis, The Creme Shop X Hello Kitty CELEBRATE Brightening Apple Essence Serum is quite moisturizing, with a moisturizing rating of 5.0 out of 10.

Is it more humectant or occlusive? It is purely humectant. It has zero occlusivity (we didn't find any occlusive ingredients on the ingredient list) and a maximum humectancy of 10 out of 10, primarily due to the high content of Butylene Glycol (est. ≈6.0%), Propylene Glycol (est. ≈4.0%) and Glycereth-26 (est. ≈3.0%).

This humectant-rich product, when used alone as a moisturizer, is ideal for oily skin, providing significant hydration in a lightweight, fast-absorbing formula without any occlusive ingredients.

Tip: Certain studies suggest that humectants alone may not effectively moisturize the skin. If you use this product as your only moisturizer, we recommend following it with one that contains at least some occlusive ingredients.

A Humectant Boost for Any Skincare Routine

But it’s not limited to oily skin - such a humectant boost will also positively contribute to the moisturizing efficacy of any skincare routine when used as a step before applying the main moisturizer. This type of formulation is typically used in serums, where a light, fast-absorbing texture is key.

Please refer to the Ratings section below for details of the moisturizing rating calculation.

Rich in Skin-Protecting Antioxidants

We estimate that The Creme Shop X Hello Kitty CELEBRATE Brightening Apple Essence Serum is rich (> 3%) in antioxidants, specifically Sodium Hyaluronate (est. ≈0.3%), Pyrus Malus (Apple) Fruit Extract (est. ≈0.3%), Centella Asiatica Extract (est. ≈0.3%), and others.

A key benefit of antioxidants is their ability to reduce oxidative stress caused by free radicals and therefore prevent accelerated skin aging. Studies also show that antioxidants can protect against environmental damage such as UV radiation and pollution, and help reduce inflammation and skin redness.

Please note that this is not a complete list of benefits. We are in the process of enhancing our AI model to incorporate anti-pigmentation, exfoliation and anti-acne ratings.

Things to Be Aware Of: The Creme Shop X Hello Kitty CELEBRATE Brightening Apple Essence Serum

 
CreamScan AI identified a few things to consider before adding The Creme Shop X Hello Kitty CELEBRATE Brightening Apple Essence Serum to your skincare routine:
 

If It’s Your Only Moisturizer, It Needs to Be Paired with Some Occlusives

While humectants are highly effective at attracting water to the skin, studies (J. N. Kraft, C. W. Lynde) suggest they may not be efficient when used alone.

One major drawback of purely humectant moisturization is that the water attracted by humectants to the upper layers of the skin can evaporate completely into the environment through transepidermal water loss (TEWL). Adding occlusive ingredients helps seal this moisture into the skin and prevent further water loss.

If you’re using The Creme Shop X Hello Kitty CELEBRATE Brightening Apple Essence Serum as your only moisturizer, consider pairing it with one that contains at least some occlusive ingredients, such as oils, butters, or silicones. These work alongside humectants to create a protective barrier, locking in hydration and ensuring longer-lasting moisturization. The amount of occlusive needed depends on your skin type - the drier the skin, the more occlusives it requires.

If this product is used not as a standalone moisturizer but as part of your skincare routine, such as a toner or serum, it should be applied before your main moisturizer (unless it's a sunscreen), which will provide the necessary occlusivity on top of it.

Questionable anti-wrinkle efficacy

If one of your main reasons for choosing The Creme Shop X Hello Kitty CELEBRATE Brightening Apple Essence Serum is its potential anti-aging effects, please note that, according to CreamScan analysis, it currently has a zero anti-wrinkle rating.

It contains some ingredients often marketed as effective in reducing wrinkles, specifically Centella Asiatica Extract, Beta-Glucan, and Camellia Sinensis Leaf Extract. However, the studies supporting the anti-wrinkle claims of these ingredients provide insufficient evidence of efficacy according to CreamScan Research Evaluation Standards. 

While this does not categorically exclude the possibility that these ingredients may reduce wrinkles, their efficacy is not supported by convincing, vehicle-controlled, double-blind clinical studies - at least none that were accessible to the CreamScan team at the time of publication.

Therefore, these ingredients do not generate the anti-wrinkle rating.

Moisturizers, when used regularly, are proven to prevent wrinkle formation and even reduce existing wrinkles. Therefore, this product, like any other moisturizer, can deliver some anti-wrinkle effects through its moisturizing action.

Please refer to the Ratings section below for details of the anti-wrinkle rating calculation.

Pros & Cons of The Creme Shop X Hello Kitty CELEBRATE Brightening Apple Essence Serum

 
Here’s an overview of the pros and cons of The Creme Shop X Hello Kitty CELEBRATE Brightening Apple Essence Serum to help you decide if it’s the right choice for your skincare routine:
 

Pros:

  • Humectant-rich moisturizing ideal for oily skin
  • Lightweight texture
  • A humectant moisturizing boost for any skincare routine
  • Rich in antioxidants that combat oxidative stress associated with accelerated skin aging and defend against environmental damage such as UV radiation and pollution

Cons: 

  • Needs occlusives to seal in humectants if used as a standalone moisturizer
  • Questionable anti-wrinkle efficacy

Ingredients

Est. % Ingredient Origin Functions
70
6
4
3
2
1.5
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Est. %
Water
Function:
Origin:
Butylene Glycol
Function:
Origin:
Propylene Glycol
Function:
Origin:
Glycereth-26
Function:
Origin:
Glycerin
Function:
Origin:
PEG-60 Hydrogenated Castor Oil
Function:
Origin:
1,2-Hexanediol
Function:
Origin:
Caprylyl Glycol
Function:
Origin:
Carbomer
Function:
Origin:
Arginine
Function:
Origin:
Hydroxyethylcellulose
Function:
Origin:
Panthenol
Function:
Origin:
Allantoin
Function:
Origin:
Illicium Verum (Anise) Fruit Extract
Function:
Origin:
Ethylhexylglycerin
Function:
Origin:
Sodium Hyaluronate
Function:
Origin:
Disodium EDTA
Function:
Origin:
Pyrus Malus (Apple) Fruit Extract
Function:
Origin:
Centella Asiatica Extract
Function:
Origin:
Scutellaria Baicalensis Root Extract
Function:
Origin:
Polygonum Cuspidatum Root Extract
Function:
Origin:
Glycyrrhiza Glabra (Licorice) Root Extract
Function:
Origin:
Beta-Glucan
Function:
Origin:
Camellia Sinensis Leaf Extract
Function:
Origin:
Chamomilla Recutita (Matricaria) Flower Extract
Function:
Origin:
Rosmarinus Officinalis (Rosemary) Leaf Extract
Function:
Origin:
Zea Mays (Corn) Starch
Function:
Origin:
Microcrystalline Cellulose
Function:
Origin:
Mannitol
Function:
Origin:
Sucrose
Function:
Origin:
Titanium Dioxide (CI 77891)
Function:
Origin:
CI 77015
Function:
Origin:
Tin Oxide
Function:
Origin:
Synthetic Fluorphlogopite
Function:
Origin:
Chromium Oxide Greens (CI 77288)
Function:
Origin:
Tocopheryl Acetate
Function:
Origin:
Polyvinyl Alcohol
Function:
Origin:
Iron Oxides (CI 77491)
Function:
Origin:
Ethylcellulose
Function:
Origin:
Silica
Function:
Origin:
Hydrogenated Lecithin
Function:
Origin:
Red 30 Lake (CI 73360)
Function:
Origin:
Hydroxypropylcellulose
Function:
Origin:
Methylcellulose
Function:
Origin:
Propolis Extract
Function:
Origin:
Polysorbate 20
Function:
Origin:
Potassium Carbonate
Function:
Origin:
Gold (CI 77480)
Function:
Origin:
Fragrance
Function:
Origin:

Ratings

All humectants
19.6
6
4
3
2
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
10
All occlusives
0.0
None
Benchmark
20
Moisturizing rating
5.0
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 19.6 10
10.0
6
4
3
2
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Occlusivity All occlusives 0.0 20
0.0
None
Moisturizing rating
5.0
Ingredient Est. % Benchmark Humectancy
6
4
3
2
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
All humectants 19.6 10
10
All humectants
19.6
6
4
3
2
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
None
All occlusives 0.0 20
0.0
All occlusives
0.0
None
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
n/a
- 0.3 -
n/a
- 0.3 -
n/a
- 0.3 -
Total
0
Centella Asiatica Extract
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Beta-Glucan
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Camellia Sinensis Leaf Extract
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Anti-wrinkle rating
0
Ingredient Est. % Benchmark
Rich in Antioxidants
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
All antioxidants 3.9 3 Rich in antioxidants
All antioxidants
3.9
Sodium Hyaluronate
0.3
Pyrus Malus (Apple) Fruit Extract
0.3
Centella Asiatica Extract
0.3
Scutellaria Baicalensis Root Extract
0.3
Polygonum Cuspidatum Root Extract
0.3
Glycyrrhiza Glabra (Licorice) Root Extract
0.3
Beta-Glucan
0.3
Camellia Sinensis Leaf Extract
0.3
Chamomilla Recutita (Matricaria) Flower Extract
0.3
Rosmarinus Officinalis (Rosemary) Leaf Extract
0.3
Mannitol
0.3
Tocopheryl Acetate
0.3
Propolis Extract
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
All soothing 3.9 5 No
All soothing
3.9
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
5

Ingredients explained

Water
Est. %70
Function
Origin
WaterThe most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Butylene Glycol
Est. %6
Function
Origin
Butylene Glycol

A clear, colorless liquid humectant that draws moisture to the skin. The humectancy of butylene glycol, owed to its two hydroxyl groups, is quite considerable, although not as powerful as glycerin, which contains three hydroxyl groups.

Propylene Glycol
Est. %4
Function
Origin
Propylene GlycolA clear, thick, odorless liquid of synthetic origin. Its main function is to stabilize cosmetic products exposed to varying temperatures. It is also a moderately strong humectant with similar properties to glycerin.
Glycereth-26
Est. %3
Function
Origin
Glycereth-26

A glycerin-based ingredient with humectant moisturizing properties. It is an excellent emulsifier and thickener.

Glycerin
Est. %2
Function
Origin
Glycerin

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

PEG-60 Hydrogenated Castor Oil
Est. %1.5
Function
Origin
PEG-60 Hydrogenated Castor OilA white paste-like substance derived from castor oil that belongs to a group of ingredients called PEGs (polyethylene glycols). It acts as a perfume solubilizer that helps fragrance agents dissolve in water and as a cleansing agent.
1,2-Hexanediol
Est. %1.3
Function
Origin
1,2-HexanediolA multi-functional formula helper. It is a well-studied preservtive against bacteria and can help pigments and fragrances disperse evenly in a formula.
Caprylyl Glycol
Est. %1
Function
Origin
Caprylyl GlycolAn emollient that improves product spreadability and offers a silky feel on the skin. It also acts as a preservative booster that improves the efficacy of other preservatives. According to the manufacturer, it is also a humectant moisturizer.
Carbomer
Est. %0.3
Function
Origin
CarbomerA synthetic ingredient with the ability to gel water. When used in emulsions, such as lotions and creams, carbomer can also act as an emulsion stabilizer.
Arginine
Est. %0.3
Function
Origin
ArginineA humectant amino acid used to attract water to the skin’s surface. It is a part of the skin's Natural Moisturizing Factor, a mixture of various compounds that keeps the skin’s surface well hydrated. Arginine can also be used as a pH adjuster.
Hydroxyethylcellulose
Est. %0.3
Function
Origin
HydroxyethylcelluloseA naturally-derived thickener that can form clear gel textures without the slimy feeling, unlike some other natural gel-formers.
Panthenol
Est. %0.3
Function
Origin
PanthenolA popular soothing and moisturizing derivative of vitamin B5. Panthenol is particularly beneficial for dry, flaking, burned, or damaged skin. It is used to alleviate the symptoms of a rash, dermatitis, eczema, chapped lips, and sunburn.
Allantoin
Est. %0.3
Function
Origin
AllantoinA fluffy, white powder that acts as a humectant due to its water-loving chemistry and as an exfoliant that helps to remove dead skin cells. It has also been shown to be very soothing to irritated and inflamed skin.
Illicium Verum (Anise) Fruit Extract
Est. %0.3
Function
Origin
Illicium Verum (Anise) Fruit ExtractDerived from star anise, this fragrant extract contains anethole, a volatile compound with a lovely, spicy, warm scent.
Ethylhexylglycerin
Est. %0.3
Function
Origin
EthylhexylglycerinA preservative booster derived from glycerin. It is commonly paired with other preservatives to improve their efficacy. Ethylhexylglycerin is also a humectant due to its chemical base of glycerin.
Sodium Hyaluronate
Est. %0.3
Function
Origin
Sodium Hyaluronate

A sodium salt of famous hyaluronic acid. A potent humectant that hydrates the skin, supports collagen function, and fills out small wrinkles. Sodium hyaluronate also offers soothing and antioxidant properties.

Disodium EDTA
Est. %0.3
Function
Origin
Disodium EDTAA synthetic chelator that helps to maintain the look and smell of a product by 'locking up' troublesome metal ions.
Pyrus Malus (Apple) Fruit Extract
Est. %0.3
Function
Origin
Pyrus Malus (Apple) Fruit ExtractAn extract derived from apple fruit that has humectant moisturizing and antioxidant properties, as well as gentle anti-pigment effects. It contains humectant sugars, anti-pigment organic acids, and flavonoids.
Centella Asiatica Extract
Est. %0.3
Function
Origin
Centella Asiatica ExtractAn extract from the leaves of the Gotu kola. It is used in skincare for its antioxidant, wound healing, anti-inflammatory, and anti-aging properties. It increases the production of collagen and hyaluronic acid in the skin.
Scutellaria Baicalensis Root Extract
Est. %0.3
Function
Origin
Scutellaria Baicalensis Root ExtractA powerful antioxidant, soothing, and astringent extract derived from the roots of Baikal/Chinese skullcap. It contains various unique flavonoids that are believed to soothe irritated and inflamed skin and protect from UV-induced oxidative damage.
Polygonum Cuspidatum Root Extract
Est. %0.3
Function
Origin
Polygonum Cuspidatum Root ExtractAn extract from the roots of the Japanese knotweed, a plant from East Asia that has spread around the world as an invasive plant. It contains various antioxidant, anti-inflammatory, and potentially anti-pigment (more tests are necessary) phytochemicals.
Glycyrrhiza Glabra (Licorice) Root Extract
Est. %0.3
Function
Origin
Glycyrrhiza Glabra (Licorice) Root ExtractAn extract from the licorice root. It contains a well-researched anti-inflammatory compound called glycyrrhizin that can reduce inflammation. Licorice root extract is also used for its powerful antioxidant effects and ability to treat pigmentation.
Beta-Glucan
Est. %0.3
Function
Origin
Beta-GlucanA special polysaccharide obtained from cereals, mushrooms, yeast, bacteria, and some species of seaweed. It is a promising anti-wrinkle, wound healing, antioxidant, and moisturizing ingredient.
Camellia Sinensis Leaf Extract
Est. %0.3
Function
Origin
Camellia Sinensis Leaf Extract

An antioxidant green tea extract. In the deeper layers, it slows down the destruction of collagen, elastin, and hyaluronic acid – thus delaying the signs of aging. It also acts as an anti-acne, soothing, moisturizing, and emollient ingredient.

Chamomilla Recutita (Matricaria) Flower Extract
Est. %0.3
Function
Origin
Chamomilla Recutita (Matricaria) Flower ExtractDerived from German chamomile flowers, this extract is especially known for its anti-inflammatory and soothing benefits. It contains two soothing compounds called chamazulene and bisabolol, as well as antioxidant flavonoids.
Rosmarinus Officinalis (Rosemary) Leaf Extract
Est. %0.3
Function
Origin
Rosmarinus Officinalis (Rosemary) Leaf ExtractA soothing and astringent extract derived from the fragrant, spicy leaves of rosemary. It has strong antioxidant properties. Rosemary extract can reduce signs of inflammation and also acts as an emollient and antimicrobial agent.
Zea Mays (Corn) Starch
Est. %0.3
Function
Origin
Zea Mays (Corn) StarchA white, very finely powdered starch extracted from corn. It works as an anti-caking and absorbent ingredient in powdered products, as well as as a thickening agent in liquids. It also helps to create a matte finish after application.
Microcrystalline Cellulose
Est. %0.3
Function
Origin
Microcrystalline CelluloseA plant-based ingredient derived from cellulose. The rough version of microcrystalline cellulose is used in scrubs instead of plastic microbeads and the finer version is used as a thickener and stabilizer and readily absorbs oil and sweat.
Mannitol
Est. %0.3
Function
Origin
MannitolA sweet-tasting, sugar-derived, humectant alcohol that can stabilize a skincare formula and offer some antioxidant and soothing properties.
Sucrose
Est. %0.3
Function
Origin
SucroseThis ingredient is more commonly known as table sugar or saccharose and is derived from sugar beets or sugar cane. It is used as a humectant moisturizing ingredient in skincare products, as well as a sweetener.
Titanium Dioxide (CI 77891)
Est. %0.3
Function
Origin
Titanium Dioxide (CI 77891)One of two the most commonly used mineral sunscreens. It can absorb UV light, including UVB – which causes burning, tanning, and even skin cancer. Also used as a colorant, titanium dioxide gives a product a bright white color.
CI 77015
Est. %0.3
Function
Origin
CI 77015
Tin Oxide
Est. %0.3
Function
Origin
Tin OxideA multi-functional mineral that increases the physical space a product takes up, increases the viscosity of liquid products, and, when used as an opacifying agent, makes a transparent or translucent product become opaque or solid in color.
Synthetic Fluorphlogopite
Est. %0.3
Function
Origin
Synthetic FluorphlogopiteAlso known as synthetic mica, this ingredient’s best property is its ability to form thin, sheet-like crystals. This gives products (mostly makeup) great slip.
Chromium Oxide Greens (CI 77288)
Est. %0.3
Function
Origin
Chromium Oxide Greens (CI 77288)
Tocopheryl Acetate
Est. %0.3
Function
Origin
Tocopheryl Acetate

An antioxidant derivative of tocopherol (vitamin E). It helps to protect cells from free radicals and UV damage through the conversion to active vitamin E in the skin. It is more stable than tocopherol.

Polyvinyl Alcohol
Est. %0.3
Function
Origin
Polyvinyl AlcoholA synthetic polymer that thickens water to form a gel and prevents other ingredients from separating.
Iron Oxides (CI 77491)
Est. %0.3
Function
Origin
Iron Oxides (CI 77491)A red colorant also known as red iron oxide. This is an EU-approved colorant used in a wide variety of products.
Ethylcellulose
Est. %0.3
Function
Origin
Ethylcellulose
Silica
Est. %0.3
Function
Origin
SilicaA widely used cosmetic ingredient with the same chemical composition as the sand found on beaches. A common function of silica is its ability to control viscosity. In certain chemical forms, it can effectively thicken cream-style products.
Hydrogenated Lecithin
Est. %0.3
Function
Origin
Hydrogenated LecithinA version of plain lecithin that has been saturated with hydrogen atoms. This ingredient can be derived from plants, like soy or sunflower, from egg yolks, or made synthetically. Its major function is to emulsify water and oils.
Red 30 Lake (CI 73360)
Est. %0.3
Function
Origin
Red 30 Lake (CI 73360)
Hydroxypropylcellulose
Est. %0.3
Function
Origin
Hydroxypropylcellulose
Methylcellulose
Est. %0.3
Function
Origin
Methylcellulose
Propolis Extract
Est. %0.3
Function
Origin
Propolis ExtractA famous bee product that has traditionally been used to treat inflammation and wounds. The extract is soothing and promotes skin healing.
Polysorbate 20
Est. %0.3
Function
Origin
Polysorbate 20A viscous, amber-colored liquid that functions as a solubilizer to disperse small amounts of oil into a large water phase. Polysorbate 20 is frequently used to solubilize fragrance oils into water-based emulsions.
Potassium Carbonate
Est. %0.3
Function
Origin
Potassium Carbonate
Gold (CI 77480)
Est. %0.3
Function
Origin
Gold (CI 77480)

A colorant used in skincare, typically processed into fine particles for uniform dispersion. Its luxurious hue enhances product aesthetics, while its role as a slip and surface modifier improves texture and application. Despite touted anti-aging benefits, definitive scientific evidence is lacking.

Fragrance
Est. %0.3
Function
Origin
FragranceUnder trade secret law, manufacturers have the right not to disclose what exactly went into the fragrance and use the unspecific word Fragrance or Parfum instead. Many fragrances are highly allergenic.