Rohto Mentholatum Hada Labo H.A. Supreme Vita Brightening Serum Review

Rohto Mentholatum Hada Labo H.A. Supreme Vita Brightening Serum
5.0
/ 10
Moisturizing
10.0 Humectancy icon Humectancy
0.0 Occlusivity icon Occlusivity
4.5Anti-wrinkle icon/ 10
Anti-wrinkle
Rich
in Antioxidants
Review

Does Rohto Mentholatum Hada Labo H.A. Supreme Vita Brightening Serum Work?

 
According to CreamScan AI's analysis of the ingredient list, here’s what Rohto Mentholatum Hada Labo H.A. Supreme Vita Brightening Serum has to offer:
 
✅ Strong humectant moisturizing. This lightweight, humectant-rich product, ideal for oily skin, has a moisturizing rating of 5.0 out of 10.
✅ Considerable anti-wrinkle efficacy: Rohto Mentholatum Hada Labo H.A. Supreme Vita Brightening Serum has an anti-wrinkle rating of 4.5 out of 10, indicating a moderate ability to reduce wrinkles.
✅ Antioxidant protection

  

Key Benefits of Rohto Mentholatum Hada Labo H.A. Supreme Vita Brightening Serum

 
These are the key benefits you can expect from using Rohto Mentholatum Hada Labo H.A. Supreme Vita Brightening Serum:
 

🔵 Lightweight Purely Humectant Moisturizing, Ideal for Oily Skin

According to CreamScan analysis, Rohto Mentholatum Hada Labo H.A. Supreme Vita Brightening Serum is quite moisturizing, with a moisturizing rating of 5.0 out of 10.

Is it more humectant or occlusive? Question icon The Humectancy (from 0 to 10) is based on the amount of humectants in the formula and indicates how well the product can attract moisture to the skin. Humectants are effective moisturizers that work well for all skin types. The Occlusivity (from 0 to 10) is based on the amount of occlusives in the formula and indicates how effective the product is at sealing moisture into the skin. Occlusive moisturizers are ideal for those with dry skin. Question icon The Humectancy (from 0 to 10) is based on the amount of humectants in the formula and indicates how well the product can attract moisture to the skin. Humectants are effective moisturizers that work well for all skin types. The Occlusivity (from 0 to 10) is based on the amount of occlusives in the formula and indicates how effective the product is at sealing moisture into the skin. Occlusive moisturizers are ideal for those with dry skin. It is purely humectant. It has zero occlusivity (we didn't find any occlusive ingredients on the ingredient list) and a maximum humectancy of 10 out of 10, primarily due to the high content of Glycereth-26 (est. ≈6.0%), Glycerin (est. ≈4.0%) and Niacinamide (est. ≈3.0%).

This humectant-rich product, when used alone as a moisturizer, is ideal for oily skin, providing significant hydration in a lightweight, fast-absorbing formula without any occlusive ingredients.

📌 Certain studies suggest that humectants alone may not effectively moisturize the skin. If you use this product as your only moisturizer, we recommend following it with one that contains at least some occlusive ingredients.

💧 A Humectant Boost for Any Skincare Routine

But it’s not limited to oily skin - such a humectant boost will also positively contribute to the moisturizing efficacy of any skincare routine when used as a step before applying the main moisturizer. This type of formulation is typically used in serums, where a light, fast-absorbing texture is key.

Please refer to the Ratings section below for details of the moisturizing rating calculation.

🟣🟣 Considerable Anti-Wrinkle Efficacy

According to CreamScan analysis, Rohto Mentholatum Hada Labo H.A. Supreme Vita Brightening Serum has a moderate anti-wrinkle rating of 4.5 out of 10.

It contains one ingredient with proven anti-wrinkle efficacy: Niacinamide (est. ≈3.0%),
 one of the most effective and well-researched anti-wrinkle ingredients. A clinical study involving 30 participants (Kawada et al.) confirmed that a cream with 4% niacinamide reduced the average depth of wrinkles around the eyes by 9% after 8 weeks of use, compared to a vehicle (the same formulation without niacinamide).
 
Among others, Rohto Mentholatum Hada Labo H.A. Supreme Vita Brightening Serum also contains Adenosine, an ingredient often marketed as effective in reducing wrinkles. However, the studies supporting the anti-wrinkle claims of Adenosine provide insufficient evidence of its efficacy according to CreamScan Research Evaluation Standards.
 
While this does not categorically rule out the possibility that Adenosine may reduce wrinkles, its efficacy is not supported by convincing, vehicle-controlled, double-blind clinical studies - at least none that were available to the CreamScan team at the time of publication.
 
Therefore, this ingredient does not contribute to the anti-wrinkle rating.
 
📌 Moisturizers, when used regularly, are proven to prevent wrinkle formation and even reduce existing wrinkles. Therefore, this product, like any other moisturizer, can deliver some additional anti-wrinkle effects through its moisturizing action.
 

Please refer to the Ratings section below for details of the anti-wrinkle rating calculation.

🍀 Rich in Skin-Protecting Antioxidants

We estimate that Rohto Mentholatum Hada Labo H.A. Supreme Vita Brightening Serum is rich (> 3%) in antioxidants, specifically Niacinamide (est. ≈3.0%).

A key benefit of antioxidants is their ability to reduce oxidative stress caused by free radicals and therefore prevent accelerated skin aging. Studies also show that antioxidants can protect against environmental damage such as UV radiation and pollution, and help reduce inflammation and skin redness.

📌 Please note that this is not a complete list of benefits. We are in the process of enhancing our AI model to incorporate anti-pigmentation, exfoliation and anti-acne ratings.

Things to Be Aware Of: Rohto Mentholatum Hada Labo H.A. Supreme Vita Brightening Serum

 
CreamScan AI identified a few things to consider before adding Rohto Mentholatum Hada Labo H.A. Supreme Vita Brightening Serum to your skincare routine:
 

⚠️ If It’s Your Only Moisturizer, It Needs to Be Paired with Some Occlusives

While humectants are highly effective at attracting water to the skin, studies (J. N. Kraft, C. W. Lynde) suggest they may not be efficient when used alone.

One major drawback of purely humectant moisturization is that the water attracted by humectants to the upper layers of the skin can evaporate completely into the environment through transepidermal water loss (TEWL). Adding occlusive ingredients helps seal this moisture into the skin and prevent further water loss.

If you’re using Rohto Mentholatum Hada Labo H.A. Supreme Vita Brightening Serum as your only moisturizer, consider pairing it with one that contains at least some occlusive ingredients, such as oils, butters, or silicones. These work alongside humectants to create a protective barrier, locking in hydration and ensuring longer-lasting moisturization. The amount of occlusive needed depends on your skin type - the drier the skin, the more occlusives it requires.

If this product is used not as a standalone moisturizer but as part of your skincare routine, such as a toner or serum, it should be applied before your main moisturizer (unless it's a sunscreen), which will provide the necessary occlusivity on top of it.

Pros & Cons of Rohto Mentholatum Hada Labo H.A. Supreme Vita Brightening Serum

 
Here’s an overview of the pros and cons of Rohto Mentholatum Hada Labo H.A. Supreme Vita Brightening Serum to help you decide if it’s the right choice for your skincare routine:
 

🟩 Pros:

✅ When used alone: Provides humectant-rich moisturizing ideal for oily skin
✅ As part of a routine: A humectant moisturizing boost, beneficial for any skin type
✅ Lightweight texture
Provides considerable anti-wrinkle efficacy thanks to Niacinamide
✅ Rich in antioxidants that combat oxidative stress associated with accelerated skin aging and defend against environmental damage
 

⭕ Cons: 

⚠️ Only if used as a standalone moisturizer - it needs to be paired with occlusives to seal in humectants
   

Summary: Rohto Mentholatum Hada Labo H.A. Supreme Vita Brightening Serum

 
Based on the ingredient list analysis, CreamScan AI suggests that Rohto Mentholatum Hada Labo H.A. Supreme Vita Brightening Serum
, when used alone, delivers lightweight, humectant-rich moisturizing, making it ideal for oily skin. As part of a moisturizing routine, it provides a humectant boost, beneficial for all skin types.
 
Rohto Mentholatum Hada Labo H.A. Supreme Vita Brightening Serum contains ingredients with solid, robust evidence of anti-wrinkle efficacy, in concentrations that may deliver a noticeable anti-wrinkle effect.
 
With its high antioxidant content, Rohto Mentholatum Hada Labo H.A. Supreme Vita Brightening Serum helps protect against free radical damage and offers multiple benefits for all skin types, including preventing premature aging, defending against environmental damage, and calming inflammation.
 
That said, there are some things about Rohto Mentholatum Hada Labo H.A. Supreme Vita Brightening Serum worth noting.
 
Looking at its moisturizing profile, we found that it doesn’t contain any occlusive ingredients, potentially allowing the moisture attracted to the skin by humectants to evaporate. Therefore, if it’s used as the only moisturizer in a routine, it’s recommended to pair it with one that contains at least some occlusive ingredients, such as oils, butters, or silicones.
 
📌 Fact check. At CreamScan, we are committed to accuracy and fairness. If you spot any errors or something that doesn’t seem right, please click here to let us know. We regularly update the ingredient lists and monitor the latest research on ingredient efficacy to ensure that our information remains as complete and precise as possible. The information provided here is for informational purposes only and does not substitute professional advice. We do not guarantee the efficacy or safety of any product, as individual results may vary.

 

Ingredients

Est. % Ingredient Origin Functions
75
6
4
3
2
1.5
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Est. %
Water
Function:
Origin:
Glycereth-26
Function:
Origin:
Glycerin
Function:
Origin:
Niacinamide
Function:
Origin:
Propanediol
Function:
Origin:
Butylene Glycol
Function:
Origin:
1,2-Hexanediol
Function:
Origin:
Diglycerin
Function:
Origin:
Panthenol
Function:
Origin:
Polyglycerin-3
Function:
Origin:
Acrylates Copolymer
Function:
Origin:
Tromethamine
Function:
Origin:
Betaine
Function:
Origin:
Xanthan Gum
Function:
Origin:
Ethylhexylglycerin
Function:
Origin:
Adenosine
Function:
Origin:
Hydrolyzed Hyaluronic Acid
Function:
Origin:
Hydroxypropyltrimonium Hyaluronate
Function:
Origin:
Hyaluronic Acid
Function:
Origin:
Hippophae Rhamnoides Fruit Extract
Function:
Origin:
Rosa Canina Fruit Extract
Function:
Origin:
Disodium Phosphate
Function:
Origin:
Maltodextrin
Function:
Origin:
Caprylic Acid
Function:
Origin:
Sodium Phosphate
Function:
Origin:
Saccharide Isomerate
Function:
Origin:
Glyceryl Caprylate
Function:
Origin:
Myrciaria Dubia Fruit Extract
Function:
Origin:
Sodium Hyaluronate
Function:
Origin:
Algae Extract
Function:
Origin:
Sodium Citrate
Function:
Origin:
Brassica Rapa (Turnip) Leaf Extract
Function:
Origin:
Citric Acid
Function:
Origin:
Cyanocobalamin
Function:
Origin:

Ratings

All humectants
20.2
6
4
3
2
1.5
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
10
All occlusives
0.0
None
Benchmark
20
Moisturizing rating
5.0
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 20.2 10
10.0
6
4
3
2
1.5
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Occlusivity All occlusives 0.0 20
0.0
None
Moisturizing rating
5.0
Ingredient Est. % Benchmark Humectancy
6
4
3
2
1.5
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
All humectants 20.2 10
10
All humectants
20.2
6
4
3
2
1.5
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
None
All occlusives 0.0 20
0.0
All occlusives
0.0
None
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
6 /10 4 3 4.5
n/a
- 0.3 -
Total
4.5
Niacinamide
4.5
Ingredient anti-wrinkle power
6 /10
when present at, %
4
in this formula, est. %
3
Adenosine
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Anti-wrinkle rating
4.5
Ingredient Est. % Benchmark
Rich in Antioxidants
3
0.3
0.3
0.3
0.3
0.3
0.3
All antioxidants 4.8 3 Rich in antioxidants
All antioxidants
4.8
Niacinamide
3
Hydrolyzed Hyaluronic Acid
0.3
Hyaluronic Acid
0.3
Rosa Canina Fruit Extract
0.3
Myrciaria Dubia Fruit Extract
0.3
Sodium Hyaluronate
0.3
Algae Extract
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
3
0.3
0.3
All soothing 3.6 5 No
All soothing
3.6
3
0.3
0.3
Benchmark
5

Ingredients explained

Water
Est. %75
Function
Origin
WaterThe most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Glycereth-26
Est. %6
Function
Origin
Glycereth-26

A glycerin-based ingredient with humectant moisturizing properties. It is an excellent emulsifier and thickener.

Glycerin
Est. %4
Function
Origin
Glycerin

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

Niacinamide
Est. %3
Function
Origin
Niacinamide

Also known as vitamin B3, this ingredient is a true superstar with confirmed moisturizing, anti-acne, hyperpigmentation, and antioxidant benefits. Two studies confirm its significant anti-wrinkle efficacy.

Propanediol
Est. %2
Function
Origin
PropanediolAn excellent solvent capable of mixing water with normally water-insoluble ingredients. It also functions as a humectant due to its water-loving alcohol groups. Propanediol can control the viscosity of a product by reducing its thickness.
Butylene Glycol
Est. %1.5
Function
Origin
Butylene Glycol

A clear, colorless liquid humectant that draws moisture to the skin. The humectancy of butylene glycol, owed to its two hydroxyl groups, is quite considerable, although not as powerful as glycerin, which contains three hydroxyl groups.

1,2-Hexanediol
Est. %1.3
Function
Origin
1,2-HexanediolA multi-functional formula helper. It is a well-studied preservtive against bacteria and can help pigments and fragrances disperse evenly in a formula.
Diglycerin
Est. %1
Function
Origin
DiglycerinA powerful humectant that collects moisture, making skin feel hydrated and supple. Diglycerin is less sticky and a stronger humectant, but slower absorbing than standard glycerin.
Panthenol
Est. %0.3
Function
Origin
PanthenolA popular soothing and moisturizing derivative of vitamin B5. Panthenol is particularly beneficial for dry, flaking, burned, or damaged skin. It is used to alleviate the symptoms of a rash, dermatitis, eczema, chapped lips, and sunburn.
Polyglycerin-3
Est. %0.3
Function
Origin
Polyglycerin-3
Acrylates Copolymer
Est. %0.3
Function
Origin
Acrylates CopolymerA highly functional synthetic ingredient that forms a protective layer on the skin and reduces static buildup. It gives an emollient feel to the product, including a silky after-feel.
Tromethamine
Est. %0.3
Function
Origin
TromethamineAn ingredient based on amino acids that is commonly used as a pH adjuster. It has a high pH, which means that it is basic (alkaline), so adding tromethamine to a skincare product will increase its overall pH level.
Betaine
Est. %0.3
Function
Origin
BetaineAn ingredient derived from the sucrose in sugar beets. It has a negative chemical charge and a positive chemical charge on the same molecule. This allows betaine to be hygroscopic or humectant and thus provide moisturization by drawing water to the skin.
Xanthan Gum
Est. %0.3
Function
Origin
Xanthan GumA natural multi-functional ingredient that originates from fermented sugars. Xanthan gum acts as a viscosity-building agent to thicken skincare products. It is also an excellent stabilizer and works well to hold other ingredients together.
Ethylhexylglycerin
Est. %0.3
Function
Origin
EthylhexylglycerinA preservative booster derived from glycerin. It is commonly paired with other preservatives to improve their efficacy. Ethylhexylglycerin is also a humectant due to its chemical base of glycerin.
Adenosine
Est. %0.3
Function
Origin
Adenosine

A key molecule responsible for energy transportation, signaling, and enzyme activity. Adenosine is a popular anti-wrinkle ingredient, however, the key study about its anti-wrinkle efficacy (1) does not meet CreamScan Research Evaluation Standards as it is not double-blind.

Hydrolyzed Hyaluronic Acid
Est. %0.3
Function
Origin
Hydrolyzed Hyaluronic AcidA smaller-molecule version of the regular hyaluronic acid. It is a powerful humectant that absorbs into the skin and offers moisturizing, smoothing, and anti-wrinkle effects. It is also slightly anti-inflammatory and displays subtle antioxidant properties.
Hydroxypropyltrimonium Hyaluronate
Est. %0.3
Function
Origin
Hydroxypropyltrimonium Hyaluronate
Hyaluronic Acid
Est. %0.3
Function
Origin
Hyaluronic Acid

A potent, skin-identical humectant moisturizing ingredient that is able to bind water 1000 times its own weight. The anti-aging benefits of hyaluronic acid are due to its ability to stimulate the synthesis of collagen in the skin.

Hippophae Rhamnoides Fruit Extract
Est. %0.3
Function
Origin
Hippophae Rhamnoides Fruit Extract
Rosa Canina Fruit Extract
Est. %0.3
Function
Origin
Rosa Canina Fruit ExtractAn extract from the fruits of the Rosa canina, better known as rosehip. It contains carotenoids, which give it its bright, orange-red color, as well as high amounts of antioxidant vitamin C, flavonoids, tannins, and organic acids.
Disodium Phosphate
Est. %0.3
Function
Origin
Disodium PhosphateAn inorganic ingredient primarily used in skincare products as a pH adjuster.
Maltodextrin
Est. %0.3
Function
Origin
MaltodextrinA formula helper manufactured from starch. It has a sweet flavor and is often used in rinse-off products to support their foaming structure. Maltodextrin is also used to stabilize emulsions and to absorb and bind other ingredients in the formula.
Caprylic Acid
Est. %0.3
Function
Origin
Caprylic Acid
Sodium Phosphate
Est. %0.3
Function
Origin
Sodium PhosphateA sodium salt of phosphoric acid that increases pH.
Saccharide Isomerate
Est. %0.3
Function
Origin
Saccharide IsomerateA naturally-derived humectant that provides moisturization at low levels and is less sticky than other humectants like glycerin.
Glyceryl Caprylate
Est. %0.3
Function
Origin
Glyceryl CaprylateA waxy solid derived from vegetable oils that has emollient and emulsifying properties. It is also known to boost the efficacy of organic acid preservatives by destabilizing the microbe's cell membrane.
Myrciaria Dubia Fruit Extract
Est. %0.3
Function
Origin
Myrciaria Dubia Fruit ExtractAn extract obtained from the berry pulp of the camu camu bushy tree, which boasts a uniquely high concentration of vitamin C. The extract also contains emollient fatty acids and moisturizing amino acids.
Sodium Hyaluronate
Est. %0.3
Function
Origin
Sodium Hyaluronate

A sodium salt of famous hyaluronic acid. A potent humectant that hydrates the skin, supports collagen function, and fills out small wrinkles. Sodium hyaluronate also offers soothing and antioxidant properties.

Algae Extract
Est. %0.3
Function
Origin
Algae ExtractThe name describes any extract made from any kind of algae. Algae extracts are moisturizing humectants – the gelatin-like polysaccharides bind and retain water, thereby hydrating the skin. Algae is a rich source of emollient and antioxidant compounds.
Sodium Citrate
Est. %0.3
Function
Origin
Sodium CitrateA salt of citric acid that has a salty and tart flavor and is used as a fragrance. It is mildly basic, meaning that its addition to a skincare product can adjust the pH upward.
Brassica Rapa (Turnip) Leaf Extract
Est. %0.3
Function
Origin
Brassica Rapa (Turnip) Leaf Extract
Citric Acid
Est. %0.3
Function
Origin
Citric AcidA gently exfoliating AHA that helps to remove the top layer of dead skin cells. In comparison to other AHAs, citric acid has been shown to be one of the least effective. It is also very commonly used as a stabilizing and pH-controlling agent.
Cyanocobalamin
Est. %0.3
Function
Origin
CyanocobalaminA product of bacterial fermentation that may have soothing and rejuvenating skin effects.