PUR Eyedentity Firming Eye Cream

PUR Eyedentity Firming Eye Cream
7.0
/ 10
Moisturizing
8.9 Humectancy icon Humectancy
5.1 Occlusivity icon Occlusivity

Review

Does PUR Eyedentity Firming Eye Cream work?

Based on the ingredient list analysis by CreamScan AI, these are the key benefits you can expect from using PUR Eyedentity Firming Eye Cream:

  • Significant moisturizing. It has a moisturizing rating of 7.0 out of 10.

Perfect moisturizer for normal to dry skin with a relatively lightweight texture

According to CreamScan analysis, PUR Eyedentity Firming Eye Cream is highly moisturizing, with a moisturizing rating of 7.0 out of 10.

Is it more humectant or occlusive? Significantly more humectant. It has a very high humectancy of 8.9 out of 10, primarily due to the substantial concentration of Glycerin (est. ≈4.0%), and a moderate occlusivity of 5.1 out of 10, mainly due to the significant content of Tricaprylin (est. ≈6.0%) and Butyrospermum Parkii (Shea) Butter (est. ≈3.0%).

This type of moisturizer is ideal for people with normal skin. It combines a high concentration of humectants with a significant amount of occlusive ingredients to deliver effective dual-action moisturizing for normal skin.

This product may also be a good choice for people with normal to dry skin for daily hydration, as it balances significant moisturizing potential with a relatively lightweight texture.

Please refer to the Ratings section below for details of the moisturizing rating calculation.

Questionable anti-wrinkle efficacy

According to CreamScan analysis, PUR Eyedentity Firming Eye Cream has a zero anti-wrinkle rating.

It contains some ingredients often marketed as effective in reducing wrinkles, specifically Palmitoyl Oligopeptide, Ascorbyl Palmitate, Ubiquinone, Saccharomyces/Copper Ferment, and Saccharomyces/Zinc Ferment. However, the studies supporting the anti-wrinkle claims of these ingredients provide insufficient evidence of efficacy according to CreamScan Research Evaluation Standards. Therefore, these ingredients do not generate the anti-wrinkle rating.

Moisturizers, when used regularly, are proven to prevent wrinkle formation and even reduce existing wrinkles. Therefore, this product, like any other moisturizer, can deliver some anti-wrinkle effects through its moisturizing action.

Please refer to the Ratings section below for details of the anti-wrinkle rating calculation.

Ingredients

Est. % Ingredient Origin Functions
55
9
6
4
3
2.5
2
1.5
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Est. %
Water
Function:
Origin:
Tribehenin PEG-20 Esters
Function:
Origin:
Tricaprylin
Function:
Origin:
Glycerin
Function:
Origin:
Butyrospermum Parkii (Shea) Butter
Function:
Origin:
Cetyl Esters
Function:
Origin:
Silybum Marianum Ethyl Ester
Function:
Origin:
Saccharide Isomerate
Function:
Origin:
Ethoxydiglycol
Function:
Origin:
Zea Mays (Corn) Kernel Extract
Function:
Origin:
Palmitoyl Oligopeptide
Function:
Origin:
Ceramide NS
Function:
Origin:
Ascorbyl Palmitate
Function:
Origin:
Oenothera Biennis (Evening Primrose) Seed Extract
Function:
Origin:
Sodium Hyaluronate
Function:
Origin:
Chlorphenesin
Function:
Origin:
Hydroxypropyltrimonium Honey
Function:
Origin:
Vitis Vinifera (Grape) Fruit Extract
Function:
Origin:
Lactic Acid
Function:
Origin:
Phenyl Trimethicone
Function:
Origin:
Leuconostoc/Radish Root Ferment Filtrate
Function:
Origin:
Potassium Metabisulfite
Function:
Origin:
Citric Acid
Function:
Origin:
Sodium Citrate
Function:
Origin:
Tocopherol
Function:
Origin:
Sodium Benzoate
Function:
Origin:
Atelocollagen
Function:
Origin:
Darutoside
Function:
Origin:
Chitosan
Function:
Origin:
Oryzanol
Function:
Origin:
Dextrin
Function:
Origin:
Cyclodextrin
Function:
Origin:
Sphingolipids
Function:
Origin:
Ubiquinone
Function:
Origin:
Pantethine
Function:
Origin:
Saccharomyces/Copper Ferment
Function:
Origin:
Saccharomyces/Iron Ferment
Function:
Origin:
Saccharomyces/Magnesium Ferment Hydrolysate
Function:
Origin:
Saccharomyces/Silicon Ferment
Function:
Origin:
Saccharomyces/Zinc Ferment
Function:
Origin:
Phenoxyethanol
Function:
Origin:
Carbomer
Function:
Origin:
Albizia Julibrissin Bark Extract
Function:
Origin:
Beta Vulgaris (Beet) Root Extract
Function:
Origin:
Hydrolyzed Corn Starch
Function:
Origin:
Sodium Hydroxide
Function:
Origin:
Butylene Glycol
Function:
Origin:
Polysorbate 80
Function:
Origin:
Xanthan Gum
Function:
Origin:
Isohexadecane
Function:
Origin:
Sodium Acrylate/Sodium Acryloyldimethyl Taurate/Acrylamide Copolymer
Function:
Origin:
C12-15 Alkyl Benzoate
Function:
Origin:
PEG-10 Rapeseed Sterol
Function:
Origin:
Tribehenin
Function:
Origin:
Diisopropyl Dimer Dilinoleate
Function:
Origin:
Disodium EDTA
Function:
Origin:
Urea
Function:
Origin:
Tocopheryl Acetate
Function:
Origin:
Ethylhexylglycerin
Function:
Origin:

Ratings

All humectants
8.9
4
1.5
1.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
10
All occlusives
10.2
6.0
3.0
0.3
0.3
0.3
0.3
Benchmark
20
Moisturizing rating
7.0
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 8.9 10
8.9
4
1.5
1.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Occlusivity All occlusives 10.2 20
5.1
6.0
3.0
0.3
0.3
0.3
0.3
Moisturizing rating
7.0
Ingredient Est. % Benchmark Humectancy
4
1.5
1.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
All humectants 8.9 10
8.9
All humectants
8.9
4
1.5
1.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
6
3
0.3
0.3
0.3
0.3
All occlusives 10.2 20
5.1
All occlusives
10.2
6.0
3.0
0.3
0.3
0.3
0.3
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
n/a
- 0.3 -
n/a
- 0.3 -
n/a
- 0.3 -
n/a
- 0.3 -
n/a
- 0.3 -
Total
0
Palmitoyl Oligopeptide
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Ascorbyl Palmitate
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Ubiquinone
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Saccharomyces/Copper Ferment
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Saccharomyces/Zinc Ferment
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Anti-wrinkle rating
0
Ingredient Est. % Benchmark
Rich in Antioxidants
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
All antioxidants 2.7 3 No
All antioxidants
2.7
Ascorbyl Palmitate
0.3
Oenothera Biennis (Evening Primrose) Seed Extract
0.3
Sodium Hyaluronate
0.3
Vitis Vinifera (Grape) Fruit Extract
0.3
Tocopherol
0.3
Oryzanol
0.3
Ubiquinone
0.3
Beta Vulgaris (Beet) Root Extract
0.3
Tocopheryl Acetate
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
0.3
All soothing 0.3 5 No
All soothing
0.3
0.3
Benchmark
5

Ingredients explained

Water
Est. %55
Function
Origin
WaterThe most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Tribehenin PEG-20 Esters
Est. %9
Function
Origin
Tribehenin PEG-20 Esters
Tricaprylin
Est. %6
Function
Origin
Tricaprylin
Glycerin
Est. %4
Function
Origin
Glycerin

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

Butyrospermum Parkii (Shea) Butter
Est. %3
Function
Origin
Butyrospermum Parkii (Shea) ButterA semi-solid, buttery fat extracted from the seeds of the Shea tree that is a wonderful occlusive and emollient ingredient mainly comprised of fatty acids. Shea butter contains a large amount of anti-inflammatory and antioxidant compounds.
Cetyl Esters
Est. %2.5
Function
Origin
Cetyl EstersA naturally-derived (coconut-based) or synthetically produced wax that provides body and soft smooth feel in a product.
Silybum Marianum Ethyl Ester
Est. %2
Function
Origin
Silybum Marianum Ethyl Ester
Saccharide Isomerate
Est. %1.5
Function
Origin
Saccharide IsomerateA naturally-derived humectant that provides moisturization at low levels and is less sticky than other humectants like glycerin.
Ethoxydiglycol
Est. %1.3
Function
Origin
EthoxydiglycolA type of alcohol with humectant moisturizing properties. It also acts as a solvent, since it mixes well with a variety of other compounds, including water and even some oils.
Zea Mays (Corn) Kernel Extract
Est. %1
Function
Origin
Zea Mays (Corn) Kernel Extract
Palmitoyl Oligopeptide
Est. %0.3
Function
Origin
Palmitoyl Oligopeptide

This is an old INCI name that can refer to several other peptides. They are all short fragments of collagen or elastin and function as signal molecules, telling the skin to repair and restructure the dermis, resulting in anti-wrinkle activity.

Ceramide NS
Est. %0.3
Function
Origin
Ceramide NSA wax-like lipid natural to the skin’s lipid matrix. It is less frequently used but, in combination with other ceramides, can help to restore balance in the skin’s lipid barrier.
Ascorbyl Palmitate
Est. %0.3
Function
Origin
Ascorbyl PalmitateA form of vitamin C derived from ascorbic acid and palmitic acid. It is more stable and less irritating than ascorbic acid. Unfortunately, Ascorbyl Palmitate lacks the studies to prove its anti-wrinkle efficacy.
Oenothera Biennis (Evening Primrose) Seed Extract
Est. %0.3
Function
Origin
Oenothera Biennis (Evening Primrose) Seed ExtractAn occlusive moisturizing extract from the seeds of the evening primrose that contains a rare emollient gamma-linolenic acid.
Sodium Hyaluronate
Est. %0.3
Function
Origin
Sodium Hyaluronate

A sodium salt of famous hyaluronic acid. A potent humectant that hydrates the skin, supports collagen function, and fills out small wrinkles. Sodium hyaluronate also offers soothing and antioxidant properties.

Chlorphenesin
Est. %0.3
Function
Origin
ChlorphenesinA preservative and broad-spectrum antimicrobial agent that protects products from a wide range of bacteria and fungi.
Hydroxypropyltrimonium Honey
Est. %0.3
Function
Origin
Hydroxypropyltrimonium Honey
Vitis Vinifera (Grape) Fruit Extract
Est. %0.3
Function
Origin
Vitis Vinifera (Grape) Fruit ExtractAn extract obtained from the skin and pulp of grapes. Grape skin and pulp contain antioxidant and astringent flavonoids and tannins, famous resveratrol, and many different organic and phenolic acids.
Lactic Acid
Est. %0.3
Function
Origin
Lactic AcidThe most popular AHA in skincare and less irritating than glycolic acid. It can be naturally found in sour milk. It is a humectant moisturizing, pH stabilizing, and gently exfoliating ingredient, able to soften dry, cracked, and peeling skin.
Phenyl Trimethicone
Est. %0.3
Function
Origin
Phenyl TrimethiconeA silicone fluid that is used as an occlusive moisturizer. It applies smoothly to the skin and reduces the tack associated with organic oils.
Leuconostoc/Radish Root Ferment Filtrate
Est. %0.3
Function
Origin
Leuconostoc/Radish Root Ferment FiltrateA biotechnological fermentation ingredient that is created by feeding radish root to Leuconostoc kimchii. It allegedly contains organic acids and a mixture of peptides known as bacteriocins – which have antimicrobial activity.
Potassium Metabisulfite
Est. %0.3
Function
Origin
Potassium Metabisulfite
Citric Acid
Est. %0.3
Function
Origin
Citric AcidA gently exfoliating AHA that helps to remove the top layer of dead skin cells. In comparison to other AHAs, citric acid has been shown to be one of the least effective. It is also very commonly used as a stabilizing and pH-controlling agent.
Sodium Citrate
Est. %0.3
Function
Origin
Sodium CitrateA salt of citric acid that has a salty and tart flavor and is used as a fragrance. It is mildly basic, meaning that its addition to a skincare product can adjust the pH upward.
Tocopherol
Est. %0.3
Function
Origin
Tocopherol

Simply another name for vitamin E. Tocopherol is a fantastic ingredient and especially beneficial for dry and inflamed skin. It has occlusive moisturizing, emollient, antioxidant, and photoprotective properties.

Sodium Benzoate
Est. %0.3
Function
Origin
Sodium BenzoateA preservative that usually works in combination with other preservatives. It has to be at low pH (<5.5) to be effective.
Atelocollagen
Est. %0.3
Function
Origin
AtelocollagenA collagen molecule that has precisely the same properties as the regular collagen – a fantastic humectant moisturizer.
Darutoside
Est. %0.3
Function
Origin
Darutoside
Chitosan
Est. %0.3
Function
Origin
ChitosanA film-forming polysaccharide derived from the shells of shrimp, crabs, and other crustaceans. It is a very special ingredient that is used to form protective films on wounds in order to promote wound healing.
Oryzanol
Est. %0.3
Function
Origin
OryzanolIsolated from rice bran oil, it is an antioxidant mixture of various bioactive compounds, mainly esters of ferulic acid along with different sterols.
Dextrin
Est. %0.3
Function
Origin
DextrinA partially hydrolyzed potato starch, most commonly used as a viscosity controlling and binding agent. When dispersed into water, it can create textures ranging from a thick paste to a soft gel.
Cyclodextrin
Est. %0.3
Function
Origin
CyclodextrinA naturally derived ingredient with the ability to absorb other compounds and remove harmful metal ions from water.
Sphingolipids
Est. %0.3
Function
Origin
Sphingolipids
Ubiquinone
Est. %0.3
Function
Origin
UbiquinoneAlso known as Coenzyme Q10, this bright orange antioxidant supports the skin's energy metabolism. It also offers some anti-pigment action. Dietary supplementation of Ubiquinone improves the appearance of wrinkles.
Pantethine
Est. %0.3
Function
Origin
PantethineA synthetic emollient that provides a soft and smooth feeling to skin. Most emollients are oil-based, but pantethine dissolves in water.
Saccharomyces/Copper Ferment
Est. %0.3
Function
Origin
Saccharomyces/Copper FermentA biotech ingredient that serves to supplement copper in the skin. Copper is essential for elastin production.
Saccharomyces/Iron Ferment
Est. %0.3
Function
Origin
Saccharomyces/Iron FermentA biotech ingredient that serves to supplement iron in the skin. Iron is essential for the creation of DNA, oxygen metabolism, and elastin production.
Saccharomyces/Magnesium Ferment Hydrolysate
Est. %0.3
Function
Origin
Saccharomyces/Magnesium Ferment Hydrolysate
Saccharomyces/Silicon Ferment
Est. %0.3
Function
Origin
Saccharomyces/Silicon FermentA biotech ingredient that serves to supplement silicon to your skin. Topically applied silicon provides a soft and velvety after-feel.
Saccharomyces/Zinc Ferment
Est. %0.3
Function
Origin
Saccharomyces/Zinc FermentA biotech ingredient that serves to supplement zinc to the skin. Zinc is essential for wound healing and the activity of antioxidant enzymes.
Phenoxyethanol
Est. %0.3
Function
Origin
PhenoxyethanolThe most frequently used preservative in skincare. It is a clear, oil-like liquid synthetic substance that protects products from harmful bacteria and yeast, whilst still leaving skin microflora unharmed. It is confirmed by research to be harmless.
Carbomer
Est. %0.3
Function
Origin
CarbomerA synthetic ingredient with the ability to gel water. When used in emulsions, such as lotions and creams, carbomer can also act as an emulsion stabilizer.
Albizia Julibrissin Bark Extract
Est. %0.3
Function
Origin
Albizia Julibrissin Bark ExtractAn extract derived from a Persian silk tree. It is used as a fragrance and has a mimosa and honey-like, woody, and heavy scent. It also contains anti-inflammatory compounds.
Beta Vulgaris (Beet) Root Extract
Est. %0.3
Function
Origin
Beta Vulgaris (Beet) Root ExtractA purple-red extract with antioxidant activity that is obtained from red beetroot.
Hydrolyzed Corn Starch
Est. %0.3
Function
Origin
Hydrolyzed Corn Starch
Sodium Hydroxide
Est. %0.3
Function
Origin
Sodium Hydroxide

An ingredient that is able to bring the pH of a product up, thereby making it less harsh on the skin.

Butylene Glycol
Est. %0.3
Function
Origin
Butylene Glycol

A clear, colorless liquid humectant that draws moisture to the skin. The humectancy of butylene glycol, owed to its two hydroxyl groups, is quite considerable, although not as powerful as glycerin, which contains three hydroxyl groups.

Polysorbate 80
Est. %0.3
Function
Origin
Polysorbate 80A non-ionic surfactant, which means that it contains no chemical charges. It can be used as a mild cleansing agent in skin cleansing products but is more commonly used for its emulsifying abilities.
Xanthan Gum
Est. %0.3
Function
Origin
Xanthan GumA natural multi-functional ingredient that originates from fermented sugars. Xanthan gum acts as a viscosity-building agent to thicken skincare products. It is also an excellent stabilizer and works well to hold other ingredients together.
Isohexadecane
Est. %0.3
Function
Origin
IsohexadecaneA clear, colorless liquid that is commonly used as an emollient. It is made up of pure hydrocarbons and leaves a dry feeling on the skin upon application. It also increases the spreadability of a product.
Sodium Acrylate/Sodium Acryloyldimethyl Taurate/Acrylamide Copolymer
Est. %0.3
Function
Origin
Sodium Acrylate/Sodium Acryloyldimethyl Taurate/Acrylamide Copolymer
C12-15 Alkyl Benzoate
Est. %0.3
Function
Origin
C12-15 Alkyl BenzoateA synthetic emollient ester. It works to improve the appearance of the skin by filling in the microcracks on the surface, thereby making the skin appear softer and smoother. It imparts a lightweight, velvety feel.
PEG-10 Rapeseed Sterol
Est. %0.3
Function
Origin
PEG-10 Rapeseed SterolPEG-10 Rapeseed Sterol is a mixture of polyethylene glycol (a water-soluble bulking and lubricating synthetic compound) and fat-soluble phytosterols from rapeseed oil. This mixture is used in skincare products to assist with the solubility and the of oil and water (emulsification).
Tribehenin
Est. %0.3
Function
Origin
TribeheninA soft, pliable wax that serves as an occlusive moisturizer and emollient. It improves the spreadability of skincare products, including the increased payoff of stick products, and imparts a pleasant, smooth feel upon application.
Diisopropyl Dimer Dilinoleate
Est. %0.3
Function
Origin
Diisopropyl Dimer Dilinoleate
Disodium EDTA
Est. %0.3
Function
Origin
Disodium EDTAA synthetic chelator that helps to maintain the look and smell of a product by 'locking up' troublesome metal ions.
Urea
Est. %0.3
Function
Origin
UreaUrea can be found in urine, skin, and other tissues as a degradation product of proteins. In concentrations below 5%, urea is humectant moisturizing. At concentrations above 10% it is keratolytic, that helps to break away old, flaking, and cracked skin.
Tocopheryl Acetate
Est. %0.3
Function
Origin
Tocopheryl Acetate

An antioxidant derivative of tocopherol (vitamin E). It helps to protect cells from free radicals and UV damage through the conversion to active vitamin E in the skin. It is more stable than tocopherol.

Ethylhexylglycerin
Est. %0.3
Function
Origin
EthylhexylglycerinA preservative booster derived from glycerin. It is commonly paired with other preservatives to improve their efficacy. Ethylhexylglycerin is also a humectant due to its chemical base of glycerin.