Madara The Concealer Latte 25 Review

Madara The Concealer Latte 25
7.2
/ 10
Moisturizing
10.0 Humectancy icon Humectancy
4.4 Occlusivity icon Occlusivity
Rich
in Antioxidants
Rich Skin Soothing icon
in Skin Soothers
Review

Does Madara The Concealer Latte 25 Work?

 
According to CreamScan AI's analysis of the ingredient list, here’s what Madara The Concealer Latte 25 has to offer:
 
  • Significant moisturizing. It has a moisturizing rating of 7.2 out of 10.
  • Soothing: Madara The Concealer Latte 25 contains a high concentration of soothing ingredients, which may help to reduce irritation and calm the skin.
  • Antioxidant protection.

Key Benefits of Madara The Concealer Latte 25

 
These are the key benefits you can expect from using Madara The Concealer Latte 25:
 

Perfect Moisturizer for Normal to Dry Skin with a balanced texture, neither too light nor too heavy

According to CreamScan analysis, Madara The Concealer Latte 25 is highly moisturizing, with a moisturizing rating of 7.2 out of 10.

Is it more humectant or occlusive? Significantly more humectant. It has a maximum humectancy of 10 out of 10, primarily due to the substantial concentration of Aloe Barbadensis Leaf Juice (est. ≈65.0%) and Butylene Glycol (est. ≈6.0%), and a moderate occlusivity of 4.4 out of 10, mainly due to the high content of Butyrospermum Parkii (Shea) Butter (est. ≈4.0%).

This type of moisturizer is ideal for people with normal skin who want maximum hydration in a formula with a balanced texture - neither too light nor too heavy. It combines a high concentration of humectants with a significant amount of occlusive ingredients to deliver effective dual-action moisturizing for normal skin.

This product may also be a good choice for people with normal to dry skin for daily hydration, as it balances significant moisturizing potential with a balanced texture, neither too light nor too heavy.

Please refer to the Ratings section below for details of the moisturizing rating calculation.

Rich in Skin-Protecting Antioxidants

We estimate that Madara The Concealer Latte 25 is rich (> 3%) in antioxidants, specifically Aloe Barbadensis Leaf Juice (est. ≈65.0%).

A key benefit of antioxidants is their ability to reduce oxidative stress caused by free radicals and therefore prevent accelerated skin aging. Studies also show that antioxidants can protect against environmental damage such as UV radiation and pollution, and help reduce inflammation and skin redness.

Skin Soothing and Calming Potential

Based on the ingredient list analysis, Madara The Concealer Latte 25 is rich (> 5%) in soothing ingredients, particularly Aloe Barbadensis Leaf Juice (est. ≈65.0%).

When applied to the skin, compounds of soothing ingredients, such as triglycerides, phospholipids, fatty acids, phenolic compounds, and antioxidants, work together to soothe the skin through various mechanisms: reducing inflammation, promoting wound healing, repairing the skin barrier, and providing antimicrobial and antioxidant activities.

Please note that this is not a complete list of benefits. We are in the process of enhancing our AI model to incorporate anti-pigmentation, exfoliation and anti-acne ratings.

Things to Be Aware Of: Madara The Concealer Latte 25

 
CreamScan AI identified a few things to consider before adding Madara The Concealer Latte 25 to your skincare routine:
 

Questionable anti-wrinkle efficacy

If one of your main reasons for choosing Madara The Concealer Latte 25 is its potential anti-aging effects, please note that, according to CreamScan analysis, it currently has a zero anti-wrinkle rating.

It contains Ascorbyl Palmitate, an ingredient often marketed as effective in reducing wrinkles. However, the studies supporting the anti-wrinkle claims of Ascorbyl Palmitate provide insufficient evidence of its efficacy according to CreamScan Research Evaluation Standards.

While this does not categorically exclude the possibility that Ascorbyl Palmitate may reduce wrinkles, its efficacy is not supported by convincing, vehicle-controlled, double-blind clinical studies - at least none that were accessible to the CreamScan team at the time of publication.

Therefore, this ingredient does not generate the anti-wrinkle rating.

Moisturizers, when used regularly, are proven to prevent wrinkle formation and even reduce existing wrinkles. Therefore, this product, like any other moisturizer, can deliver some anti-wrinkle effects through its moisturizing action.

Please refer to the Ratings section below for details of the anti-wrinkle rating calculation.

Pros & Cons of Madara The Concealer Latte 25

 
Here’s an overview of the pros and cons of Madara The Concealer Latte 25 to help you decide if it’s the right choice for your skincare routine:
 

Pros:

  • Perfect for moisturizing normal skin
  • Balanced texture, neither too light nor too heavy
  • Can enhance the moisturizing efficacy of a skincare routine for dry skin
  • Rich in antioxidants that combat oxidative stress associated with accelerated skin aging and defend against environmental damage such as UV radiation and pollution
  • Contains a high concentration of soothing ingredients, which may help reduce irritation and soothe the skin

Cons: 

  • Questionable anti-wrinkle efficacy

Ingredients

Est. % Ingredient Origin Functions
65
9
6
4
3
2.5
2
1.5
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Est. %
Aloe Barbadensis Leaf Juice
Function:
Origin:
Dicaprylyl Carbonate
Function:
Origin:
Butylene Glycol
Function:
Origin:
Butyrospermum Parkii (Shea) Butter
Function:
Origin:
Polyglyceryl-3 Polyricinoleate
Function:
Origin:
Dodecane
Function:
Origin:
Oryza Sativa (Rice) Powder
Function:
Origin:
Oryza Sativa (Rice) Bran Oil
Function:
Origin:
Vegetable Oil
Function:
Origin:
Helianthus Annuus (Sunflower) Seed Wax
Function:
Origin:
Oryza Sativa (Rice) Bran Wax
Function:
Origin:
Rhus Succedanea Fruit Wax
Function:
Origin:
Polyglyceryl-3 Diisostearate
Function:
Origin:
Glycerin
Function:
Origin:
Sodium PCA
Function:
Origin:
Sodium Chloride
Function:
Origin:
Xanthan Gum
Function:
Origin:
Sodium Dehydroacetate
Function:
Origin:
Lactic Acid
Function:
Origin:
Glycolipids
Function:
Origin:
Hydrolyzed Hyaluronic Acid
Function:
Origin:
Sodium Hyaluronate
Function:
Origin:
Ascorbyl Palmitate
Function:
Origin:
Tocopherol
Function:
Origin:
Aluminum Hydroxide
Function:
Origin:
Paeonia Lactiflora Root Extract
Function:
Origin:
Vaccinium Myrtillus Fruit Extract
Function:
Origin:
Titanium Dioxide (CI 77891)
Function:
Origin:
Mica
Function:
Origin:
Iron Oxides (CI 77491)
Function:
Origin:
Iron Oxides (CI 77492)
Function:
Origin:
Iron Oxides (CI 77499)
Function:
Origin:
Chromium Oxide Greens (CI 77288)
Function:
Origin:
Pigm Blue 28 (CI 77346)
Function:
Origin:

Ratings

All humectants
73.1
65
6
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
10
All occlusives
8.7
4.0
1.5
1.3
1.0
0.3
0.3
0.3
Benchmark
20
Moisturizing rating
7.2
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 73.1 10
10.0
65
6
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Occlusivity All occlusives 8.7 20
4.4
4.0
1.5
1.3
1.0
0.3
0.3
0.3
Moisturizing rating
7.2
Ingredient Est. % Benchmark Humectancy
65
6
0.3
0.3
0.3
0.3
0.3
0.3
0.3
All humectants 73.1 10
10
All humectants
73.1
65
6
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
4
1.5
1.3
1
0.3
0.3
0.3
All occlusives 8.7 20
4.4
All occlusives
8.7
4.0
1.5
1.3
1.0
0.3
0.3
0.3
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
n/a
- 0.3 -
Total
0
Ascorbyl Palmitate
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Anti-wrinkle rating
0
Ingredient Est. % Benchmark
Rich in Antioxidants
65
1.5
0.3
0.3
0.3
0.3
0.3
All antioxidants 68 3 Rich in antioxidants
All antioxidants
68
Aloe Barbadensis Leaf Juice
65
Oryza Sativa (Rice) Bran Oil
1.5
Hydrolyzed Hyaluronic Acid
0.3
Sodium Hyaluronate
0.3
Ascorbyl Palmitate
0.3
Tocopherol
0.3
Vaccinium Myrtillus Fruit Extract
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
65
All soothing 65 5 Rich in soothing
All soothing
65
65
Benchmark
5

Ingredients explained

Aloe Barbadensis Leaf Juice
Est. %65
Function
Origin
Aloe Barbadensis Leaf JuiceA gelatinous juice from Aloe vera leaves that acts as a powerful humectant, emollient, and antioxidant. It contains enzymes, amino acids, vitamins, and minerals that soothe irritated skin and have wound-healing and anti-inflammatory properties.
Dicaprylyl Carbonate
Est. %9
Function
Origin
Dicaprylyl CarbonateA very fast-spreading emollient that gives a product an incredibly lightweight feel. Dicaprylyl carbonate works well as a solvent for suspending insoluble solids such as mineral sunscreens or iron oxide pigments.
Butylene Glycol
Est. %6
Function
Origin
Butylene Glycol

A clear, colorless liquid humectant that draws moisture to the skin. The humectancy of butylene glycol, owed to its two hydroxyl groups, is quite considerable, although not as powerful as glycerin, which contains three hydroxyl groups.

Butyrospermum Parkii (Shea) Butter
Est. %4
Function
Origin
Butyrospermum Parkii (Shea) ButterA semi-solid, buttery fat extracted from the seeds of the Shea tree that is a wonderful occlusive and emollient ingredient mainly comprised of fatty acids. Shea butter contains a large amount of anti-inflammatory and antioxidant compounds.
Polyglyceryl-3 Polyricinoleate
Est. %3
Function
Origin
Polyglyceryl-3 Polyricinoleate
Dodecane
Est. %2.5
Function
Origin
Dodecane
Oryza Sativa (Rice) Powder
Est. %2
Function
Origin
Oryza Sativa (Rice) Powder
Oryza Sativa (Rice) Bran Oil
Est. %1.5
Function
Origin
Oryza Sativa (Rice) Bran OilExtracted from the outer layer of rice grains, this oil is rich in occlusive moisturizing and emollient omega-6 fatty acids, vitamin E, and a potent antioxidant γ-oryzanol. It may have beneficial effects on dry or sun-damaged skin, as well as eczema.
Vegetable Oil
Est. %1.3
Function
Origin
Vegetable OilAn occlusive moisturizing and emollient fatty oil obtained from various plant sources. It consists mainly of triglycerides and saturated or unsaturated fatty acids.
Helianthus Annuus (Sunflower) Seed Wax
Est. %1
Function
Origin
Helianthus Annuus (Sunflower) Seed WaxA solid wax obtained during the refining of crude sunflower oil. The majority of the wax comes from the shells, or hulls, of the sunflower seeds. It is used in skincare as an emollient and occlusive moisturizer, helping to prevent water loss from the skin.
Oryza Sativa (Rice) Bran Wax
Est. %0.3
Function
Origin
Oryza Sativa (Rice) Bran WaxA solid, strongly emollient, and occlusive moisturizing wax obtained from rice bran oil. It is also used as a formula helper.
Rhus Succedanea Fruit Wax
Est. %0.3
Function
Origin
Rhus Succedanea Fruit Wax
Polyglyceryl-3 Diisostearate
Est. %0.3
Function
Origin
Polyglyceryl-3 DiisostearateA vegetable-based ingredient that stabilizes mixtures of oil and water.
Glycerin
Est. %0.3
Function
Origin
Glycerin

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

Sodium PCA
Est. %0.3
Function
Origin
Sodium PCAOne of the most important parts of the skin's Natural Moisturizing Factor, a mixture of various compounds that keeps the skin’s surface well hydrated. Sodium PCA is used in skincare for its fantastic humectant properties.
Sodium Chloride
Est. %0.3
Function
Origin
Sodium Chloride

You’re definitely familiar with sodium chloride, even if you don’t think you are. It’s table salt! Salt works well with some cleansing ingredients (surfactants) to thicken them into gels. It also acts as a stabilizer for water-in-oil emulsions.

Xanthan Gum
Est. %0.3
Function
Origin
Xanthan GumA natural multi-functional ingredient that originates from fermented sugars. Xanthan gum acts as a viscosity-building agent to thicken skincare products. It is also an excellent stabilizer and works well to hold other ingredients together.
Sodium Dehydroacetate
Est. %0.3
Function
Origin
Sodium DehydroacetateA sodium salt of dehydroacetic acid that is most commonly used as a preservative. It is a strong fungicide and a moderate bactericide, which makes it an effective broad-spectrum preservative.
Lactic Acid
Est. %0.3
Function
Origin
Lactic AcidThe most popular AHA in skincare and less irritating than glycolic acid. It can be naturally found in sour milk. It is a humectant moisturizing, pH stabilizing, and gently exfoliating ingredient, able to soften dry, cracked, and peeling skin.
Glycolipids
Est. %0.3
Function
Origin
GlycolipidsVarious lipids combined with one or more sugars. It can be used as an emulsifier or a very gentle cleanser.
Hydrolyzed Hyaluronic Acid
Est. %0.3
Function
Origin
Hydrolyzed Hyaluronic AcidA smaller-molecule version of the regular hyaluronic acid. It is a powerful humectant that absorbs into the skin and offers moisturizing, smoothing, and anti-wrinkle effects. It is also slightly anti-inflammatory and displays subtle antioxidant properties.
Sodium Hyaluronate
Est. %0.3
Function
Origin
Sodium Hyaluronate

A sodium salt of famous hyaluronic acid. A potent humectant that hydrates the skin, supports collagen function, and fills out small wrinkles. Sodium hyaluronate also offers soothing and antioxidant properties.

Ascorbyl Palmitate
Est. %0.3
Function
Origin
Ascorbyl PalmitateA form of vitamin C derived from ascorbic acid and palmitic acid. It is more stable and less irritating than ascorbic acid. Unfortunately, Ascorbyl Palmitate lacks the studies to prove its anti-wrinkle efficacy.
Tocopherol
Est. %0.3
Function
Origin
Tocopherol

Simply another name for vitamin E. Tocopherol is a fantastic ingredient and especially beneficial for dry and inflamed skin. It has occlusive moisturizing, emollient, antioxidant, and photoprotective properties.

Aluminum Hydroxide
Est. %0.3
Function
Origin
Aluminum HydroxideA white mineral powder, also known as alumina, that is derived from aluminum metal. It is frequently used as an abrasive in exfoliating products and as a thickener. Aluminum oxide is also a great opacifier.
Paeonia Lactiflora Root Extract
Est. %0.3
Function
Origin
Paeonia Lactiflora Root ExtractAn extract derived from the roots of the garden peony. It has been suggested that this ingredient has anti-pigment activity.
Vaccinium Myrtillus Fruit Extract
Est. %0.3
Function
Origin
Vaccinium Myrtillus Fruit ExtractAn extract derived from the berries of the bilberry plant, sometimes called European blueberry. It is rich in antioxidant anthocyanins and astringent tannins.
Titanium Dioxide (CI 77891)
Est. %0.3
Function
Origin
Titanium Dioxide (CI 77891)One of two the most commonly used mineral sunscreens. It can absorb UV light, including UVB – which causes burning, tanning, and even skin cancer. Also used as a colorant, titanium dioxide gives a product a bright white color.
Mica
Est. %0.3
Function
Origin
MicaA mineral powder made up of silicates with several functions (the main one being as a colorant). It has a shimmery appearance, making it highly desirable in certain cosmetic products. Mica also helps the product to apply more smoothly.
Iron Oxides (CI 77491)
Est. %0.3
Function
Origin
Iron Oxides (CI 77491)A red colorant also known as red iron oxide. This is an EU-approved colorant used in a wide variety of products.
Iron Oxides (CI 77492)
Est. %0.3
Function
Origin
Iron Oxides (CI 77492)Also known as iron (III) oxide, this ingredient is a yellow-colored pigment that can either be derived from minerals or produced synthetically. It adds yellow tones to cosmetic products.
Iron Oxides (CI 77499)
Est. %0.3
Function
Origin
Iron Oxides (CI 77499)A black colorant also known as black iron oxide used in a wide range of skincare products.
Chromium Oxide Greens (CI 77288)
Est. %0.3
Function
Origin
Chromium Oxide Greens (CI 77288)
Pigm Blue 28 (CI 77346)
Est. %0.3
Function
Origin
Pigm Blue 28 (CI 77346)