Hada Labo Kiwamizu Hatomugi Facial Lotion Review

Hada Labo Kiwamizu Hatomugi Facial Lotion
5.0
/ 10
Moisturizing
10.0 Humectancy icon Humectancy
0.0 Occlusivity icon Occlusivity
Rich Skin Soothing icon
in Skin Soothers
Ingredients

Hada Labo Kiwamizu Hatomugi Facial Lotion Ingredients

Hover to see details. On mobile? Tap for ingredient stories!

Full Ingredient List (INCI):

Arginine, Zinc Hydrolyzed Hyaluronate, Copper Gluconate, Butylene Glycol, Coix Lacryma-Jobi Ma-yuen Seed Extract, Water, Propanediol, Glycerin, Alcohol, Disodium Succinate, Diglycerin, Methylparaben, PEG-4, Phenoxyethanol, Sodium Chloride, Succinic Acid, Polysorbate 20, Styrene/VP Copolymer, Xanthan Gum, Betaine, Ascorbyl Glucoside, Potassium Chloride, Calcium Chloride, Zinc Gluconate, Magnesium Aspartate
Review

Does Hada Labo Kiwamizu Hatomugi Facial Lotion Work?

 
According to CreamScan's analysis of the ingredient list, here’s what Hada Labo Kiwamizu Hatomugi Facial Lotion has to offer:
 
✅ Strong humectant moisturizing. This lightweight, humectant-rich product, ideal for oily skin, has a moisturizing rating of 5.0 out of 10.
✅ Soothing: Hada Labo Kiwamizu Hatomugi Facial Lotion contains a high concentration of soothing ingredients, which may help to reduce irritation and calm the skin.

  

Key Benefits of Hada Labo Kiwamizu Hatomugi Facial Lotion

 
These are the key benefits you can expect from using Hada Labo Kiwamizu Hatomugi Facial Lotion:
 

🔵 Lightweight Purely Humectant Moisturizing, Ideal for Oily Skin

According to CreamScan analysis, Hada Labo Kiwamizu Hatomugi Facial Lotion is quite moisturizing, with a moisturizing rating of 5.0 out of 10.

Is it more humectant or occlusive? It is purely humectant. It has zero occlusivity (we didn't find any occlusive ingredients on the ingredient list) and a maximum humectancy of 10 out of 10, primarily due to the high content of Arginine (est. ≈45.0%), Zinc Hydrolyzed Hyaluronate (est. ≈22.0%) and Butylene Glycol (est. ≈6.0%).

This humectant-rich product, when used alone as a moisturizer, is ideal for oily skin, providing significant hydration in a lightweight, fast-absorbing formula without any occlusive ingredients.

📌 Certain studies suggest that humectants alone may not effectively moisturize the skin. If you use this product as your only moisturizer, we recommend following it with one that contains at least some occlusive ingredients.

💧 A Humectant Boost for Any Skincare Routine

But it’s not limited to oily skin - such a humectant boost will also positively contribute to the moisturizing efficacy of any skincare routine when used as a step before applying the main moisturizer. This type of formulation is typically used in serums, where a light, fast-absorbing texture is key.

Please refer to the Ratings section below for details of the moisturizing rating calculation.

🔴 Skin Soothing and Calming Potential

Based on the ingredient list analysis, Hada Labo Kiwamizu Hatomugi Facial Lotion is rich (> 5%) in soothing ingredients, particularly Copper Gluconate (est. ≈11.0%).

When applied to the skin, compounds of soothing ingredients, such as triglycerides, phospholipids, fatty acids, phenolic compounds, and antioxidants, work together to soothe the skin through various mechanisms: reducing inflammation, promoting wound healing, repairing the skin barrier, and providing antimicrobial and antioxidant activities.

📌 Please note that this is not a complete list of benefits. We are in the process of enhancing our model to incorporate anti-pigmentation, exfoliation and anti-acne ratings.

Things to Be Aware Of: Hada Labo Kiwamizu Hatomugi Facial Lotion

 
CreamScan identified a few things to consider before adding Hada Labo Kiwamizu Hatomugi Facial Lotion to your skincare routine:
 

⚠️ If It’s Your Only Moisturizer, It Needs to Be Paired with Some Occlusives

While humectants are highly effective at attracting water to the skin, studies (J. N. Kraft, C. W. Lynde) suggest they may not be efficient when used alone.

One major drawback of purely humectant moisturization is that the water attracted by humectants to the upper layers of the skin can evaporate completely into the environment through transepidermal water loss (TEWL). Adding occlusive ingredients helps seal this moisture into the skin and prevent further water loss.

If you’re using Hada Labo Kiwamizu Hatomugi Facial Lotion as your only moisturizer, consider pairing it with one that contains at least some occlusive ingredients, such as oils, butters, or silicones. These work alongside humectants to create a protective barrier, locking in hydration and ensuring longer-lasting moisturization. The amount of occlusive needed depends on your skin type - the drier the skin, the more occlusives it requires.

If this product is used not as a standalone moisturizer but as part of your skincare routine, such as a toner or serum, it should be applied before your main moisturizer (unless it's a sunscreen), which will provide the necessary occlusivity on top of it.

⚠️ Questionable anti-wrinkle efficacy

If one of your main reasons for choosing Hada Labo Kiwamizu Hatomugi Facial Lotion is its potential anti-aging effects, please note that, according to CreamScan analysis, it currently has a zero anti-wrinkle rating.

It contains Copper Gluconate and Ascorbyl Glucoside, two ingredients often marketed as effective in reducing wrinkles. However, the studies supporting the anti-wrinkle claims of these ingredients provide insufficient evidence of efficacy according to CreamScan Research Evaluation Standards.

While this does not categorically rule out the possibility that these ingredients may reduce wrinkles, their efficacy is not supported by convincing, vehicle-controlled, double-blind clinical studies - at least none that were available to the CreamScan team at the time of publication.

Therefore, these ingredients do not generate the anti-wrinkle rating.

📌 Moisturizers, when used regularly, are proven to prevent wrinkle formation and even reduce existing wrinkles. Therefore, this product, like any other moisturizer, can deliver some anti-wrinkle effects through its moisturizing action.

Please refer to the Ratings section below for details of the anti-wrinkle rating calculation.

Pros & Cons of Hada Labo Kiwamizu Hatomugi Facial Lotion

 
Here’s an overview of the pros and cons of Hada Labo Kiwamizu Hatomugi Facial Lotion to help you decide if it’s the right choice for your skincare routine:
 

🟩 Pros:

✅ When used alone: Provides humectant-rich moisturizing ideal for oily skin
✅ As part of a routine: A humectant moisturizing boost, beneficial for any skin type
✅ Lightweight texture
✅ Potentially soothing, as it contains a high concentration of soothing ingredients, specifically Copper Gluconate
 

⭕ Cons: 

⚠️ Only if used as a standalone moisturizer - it needs to be paired with occlusives to seal in humectants
⚠️ Questionable anti-wrinkle efficacy
   

Summary: Hada Labo Kiwamizu Hatomugi Facial Lotion

 
Based on the ingredient list analysis, CreamScan AI suggests that Hada Labo Kiwamizu Hatomugi Facial Lotion
, when used alone, delivers lightweight, humectant-rich moisturizing, making it ideal for oily skin. As part of a moisturizing routine, it provides a humectant boost, beneficial for all skin types.
 
With a high concentration of soothing ingredients, Hada Labo Kiwamizu Hatomugi Facial Lotion has the potential to calm and comfort irritated skin. Whether you’re experiencing redness, irritation, or general sensitivity, its soothing properties may help restore balance and provide relief.
 
That said, there are some things about Hada Labo Kiwamizu Hatomugi Facial Lotion worth noting.
 
Looking at its moisturizing profile, we found that it doesn’t contain any occlusive ingredients, potentially allowing the moisture attracted to the skin by humectants to evaporate. Therefore, if it’s used as the only moisturizer in a routine, it’s recommended to pair it with one that contains at least some occlusive ingredients, such as oils, butters, or silicones.
 
If one of your main reasons for considering Hada Labo Kiwamizu Hatomugi Facial Lotion is its potential anti-aging effects, please note that, according to CreamScan analysis, its anti-wrinkle efficacy is questionable. None of the ingredients in this product provide substantial evidence of their anti-wrinkle efficacy according to CreamScan Research Evaluation Standards.
 
📌 Fact check. At CreamScan, we are committed to accuracy and fairness. If you spot any errors or something that doesn’t seem right, please click here to let us know. We regularly update the ingredient lists and monitor the latest research on ingredient efficacy to ensure that our information remains as complete and precise as possible. The information provided here is for informational purposes only and does not substitute professional advice. We do not guarantee the efficacy or safety of any product, as individual results may vary.

 

Ingredient Breakdown

Est. % Ingredient Origin Functions
45
22
11
6
4
3
2
1.5
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Est. %
Arginine
Function:
Origin:
Zinc Hydrolyzed Hyaluronate
Function:
Origin:
Copper Gluconate
Function:
Origin:
Butylene Glycol
Function:
Origin:
Coix Lacryma-Jobi Ma-yuen Seed Extract
Function:
Origin:
Water
Function:
Origin:
Propanediol
Function:
Origin:
Glycerin
Function:
Origin:
Alcohol
Function:
Origin:
Disodium Succinate
Function:
Origin:
Diglycerin
Function:
Origin:
Methylparaben
Function:
Origin:
PEG-4
Function:
Origin:
Phenoxyethanol
Function:
Origin:
Sodium Chloride
Function:
Origin:
Succinic Acid
Function:
Origin:
Polysorbate 20
Function:
Origin:
Styrene/VP Copolymer
Function:
Origin:
Xanthan Gum
Function:
Origin:
Betaine
Function:
Origin:
Ascorbyl Glucoside
Function:
Origin:
Potassium Chloride
Function:
Origin:
Calcium Chloride
Function:
Origin:
Zinc Gluconate
Function:
Origin:
Magnesium Aspartate
Function:
Origin:

Ratings

All humectants
77.4
45
22
6
2
1.5
0.3
0.3
0.3
Benchmark
10
All occlusives
0.0
None
Benchmark
20
Moisturizing rating
5.0
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 77.4 10
10.0
45
22
6
2
1.5
0.3
0.3
0.3
Occlusivity All occlusives 0.0 20
0.0
None
Moisturizing rating
5.0
Ingredient Est. % Benchmark Humectancy
45
22
6
2
1.5
0.3
0.3
0.3
All humectants 77.4 10
10
All humectants
77.4
45
22
6
2
1.5
0.3
0.3
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
None
All occlusives 0.0 20
0.0
All occlusives
0.0
None
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
n/a
- 11 -
n/a
- 0.3 -
Total
0
Copper Gluconate
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
11
Ascorbyl Glucoside
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Anti-wrinkle rating
0
Ingredient Est. % Benchmark
Rich in Antioxidants
0.3
All antioxidants 0.3 3 No
All antioxidants
0.3
Ascorbyl Glucoside
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
11
0.3
All soothing 11.3 5 Rich in soothing
All soothing
11.3
11
0.3
Benchmark
5

Ingredients explained

Arginine
Est. %45
Function
Origin
ArginineA humectant amino acid used to attract water to the skin’s surface. It is a part of the skin's Natural Moisturizing Factor, a mixture of various compounds that keeps the skin’s surface well hydrated. Arginine can also be used as a pH adjuster.
Zinc Hydrolyzed Hyaluronate
Est. %22
Function
Origin
Zinc Hydrolyzed Hyaluronate
Copper Gluconate
Est. %11
Function
Origin
Copper GluconateAn organic salt of copper that can aid in the wound healing process. The manufacturer claims it also has soothing and anti-inflammatory properties, although this has yet to be confirmed. Copper gluconate is also a perspective anti-wrinkle ingredient.
Butylene Glycol
Est. %6
Function
Origin
Butylene Glycol

A clear, colorless liquid humectant that draws moisture to the skin. The humectancy of butylene glycol, owed to its two hydroxyl groups, is quite considerable, although not as powerful as glycerin, which contains three hydroxyl groups.

Coix Lacryma-Jobi Ma-yuen Seed Extract
Est. %4
Function
Origin
Coix Lacryma-Jobi Ma-yuen Seed Extract
Water
Est. %3
Function
Origin
WaterThe most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Propanediol
Est. %2
Function
Origin
PropanediolAn excellent solvent capable of mixing water with normally water-insoluble ingredients. It also functions as a humectant due to its water-loving alcohol groups. Propanediol can control the viscosity of a product by reducing its thickness.
Glycerin
Est. %1.5
Function
Origin
Glycerin

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

Alcohol
Est. %1
Function
Origin
AlcoholAn effective antimicrobial ingredient that kills bacteria, fungi, and even some viruses. It is also an excellent solvent and astringent. Alcohol helps to create lighter and less viscous products. It can, however, be dehydrating and skin-sensitizing.
Disodium Succinate
Est. %0.3
Function
Origin
Disodium Succinate
Diglycerin
Est. %0.3
Function
Origin
DiglycerinA powerful humectant that collects moisture, making skin feel hydrated and supple. Diglycerin is less sticky and a stronger humectant, but slower absorbing than standard glycerin.
Methylparaben
Est. %0.3
Function
Origin
MethylparabenA preservative that keeps a product unspoiled. There has been a lot of controversy surrounding parabens, although the concentrations found in cosmetic formulations are generally considered to be safe.
PEG-4
Est. %0.3
Function
Origin
PEG-4
Phenoxyethanol
Est. %0.3
Function
Origin
PhenoxyethanolThe most frequently used preservative in skincare. It is a clear, oil-like liquid synthetic substance that protects products from harmful bacteria and yeast, whilst still leaving skin microflora unharmed. It is confirmed by research to be harmless.
Sodium Chloride
Est. %0.3
Function
Origin
Sodium Chloride

You’re definitely familiar with sodium chloride, even if you don’t think you are. It’s table salt! Salt works well with some cleansing ingredients (surfactants) to thicken them into gels. It also acts as a stabilizer for water-in-oil emulsions.

Succinic Acid
Est. %0.3
Function
Origin
Succinic Acid
Polysorbate 20
Est. %0.3
Function
Origin
Polysorbate 20A viscous, amber-colored liquid that functions as a solubilizer to disperse small amounts of oil into a large water phase. Polysorbate 20 is frequently used to solubilize fragrance oils into water-based emulsions.
Styrene/VP Copolymer
Est. %0.3
Function
Origin
Styrene/VP Copolymer
Xanthan Gum
Est. %0.3
Function
Origin
Xanthan GumA natural multi-functional ingredient that originates from fermented sugars. Xanthan gum acts as a viscosity-building agent to thicken skincare products. It is also an excellent stabilizer and works well to hold other ingredients together.
Betaine
Est. %0.3
Function
Origin
BetaineAn ingredient derived from the sucrose in sugar beets. It has a negative chemical charge and a positive chemical charge on the same molecule. This allows betaine to be hygroscopic or humectant and thus provide moisturization by drawing water to the skin.
Ascorbyl Glucoside
Est. %0.3
Function
Origin
Ascorbyl GlucosideA derivative of vitamin C. It is more stable and less irritating than ascorbic acid. There are unfortunately no clinical studies on ascorbyl glucoside’s anti-pigment or anti-acne efficacy alone.
Potassium Chloride
Est. %0.3
Function
Origin
Potassium ChlorideA salt of hydrochloric acid that stabilizes emulsions through thickening.
Calcium Chloride
Est. %0.3
Function
Origin
Calcium ChlorideA salt that can stabilize emulsions through thickening. It also serves as an astringent.
Zinc Gluconate
Est. %0.3
Function
Origin
Zinc GluconateOne of the most commonly used ingredients in anti-acne products. It is an organic salt of zinc that helps to combat microbial infections, soothes and heals inflamed pimples, and regulates hormones in the skin.
Magnesium Aspartate
Est. %0.3
Function
Origin
Magnesium AspartateA humectant salt of aspartic acid, a common amino acid found in the body. According to the manufacturer, magnesium aspartate in skincare products supports the supply of magnesium to skin cells.