GoPure Firm & Lift Serum Review

GoPure Firm & Lift Serum
5.2
/ 10
Moisturizing
10.0 Humectancy icon Humectancy
0.3 Occlusivity icon Occlusivity
Rich
in Antioxidants
Rich Skin Soothing icon
in Skin Soothers
Ingredients

GoPure Firm & Lift Serum Ingredients

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Full Ingredient List (INCI):

Water, Aloe Barbadensis Leaf Juice, Glycerin, Dimethyl Isosorbide, Hydroxypinacolone Retinoate, Sodium Stearoyl Glutamate, Bakuchiol, Geranium Maculatum Extract, Equisetum Arvense Extract, Hamamelis Virginiana (Witch Hazel) Water, Taraxacum Officinale (Dandelion) Extract, Centella Asiatica Extract, Camellia Sinensis Leaf Extract, Tamarindus Indica Seed Polysaccharide, Dimethyl Sulfone, Propanediol, Sclerotium Gum, Xanthan Gum, Lysolecithin, Pullulan, Benzoic Acid, Pelargonium Graveolens Flower Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Oryza Sativa (Rice) Bran Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Helianthus Annuus (Sunflower) Seed Extract, Tocopherol, Sodium Benzoate, Potassium Sorbate, Carrageenan, Citric Acid, Lonicera Caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (Honeysuckle) Flower Extract
Review

Does GoPure Firm & Lift Serum Work?

 
According to CreamScan's analysis of the ingredient list, here’s what GoPure Firm & Lift Serum has to offer:
 
✅ Strong humectant moisturizing. This lightweight, humectant-rich product, ideal for oily skin, has a moisturizing rating of 5.2 out of 10.
✅ Soothing: GoPure Firm & Lift Serum contains a high concentration of soothing ingredients, which may help to reduce irritation and calm the skin.
✅ Antioxidant protection

  

Key Benefits of GoPure Firm & Lift Serum

 
These are the key benefits you can expect from using GoPure Firm & Lift Serum:
 

🔵 Lightweight Humectant Moisturizer Ideal for Oily Skin

According to CreamScan analysis, GoPure Firm & Lift Serum is quite moisturizing, with a moisturizing rating of 5.2 out of 10.

Is it more humectant or occlusive? Significantly more humectant. It has a low occlusivity of 0.3 out of 10 and a maximum humectancy of 10 out of 10, primarily due to the high content of Aloe Barbadensis Leaf Juice (est. ≈6.0%) and Glycerin (est. ≈4.0%).

This humectant-rich product, when used alone as a moisturizer, is ideal for oily skin, offering significant hydration in a lightweight, fast-absorbing formula with a minimal amount of occlusive ingredients.

It’s also a great choice for people with normal skin who prefer lightweight moisturizers.

💧 A Humectant Boost for Any Skincare Routine

But it’s not limited to oily skin - such a humectant boost will also positively contribute to the moisturizing efficacy of any skincare routine when used as a step before applying the main moisturizer. This type of formulation is typically used in serums, where a light, fast-absorbing texture is key.

Please refer to the Ratings section below for details of the moisturizing rating calculation.

🍀 Rich in Skin-Protecting Antioxidants

We estimate that GoPure Firm & Lift Serum is rich (> 3%) in antioxidants, specifically Aloe Barbadensis Leaf Juice (est. ≈6.0%) and Hydroxypinacolone Retinoate (est. ≈2.0%).

A key benefit of antioxidants is their ability to reduce oxidative stress caused by free radicals and therefore prevent accelerated skin aging. Studies also show that antioxidants can protect against environmental damage such as UV radiation and pollution, and help reduce inflammation and skin redness.

🔴 Skin Soothing and Calming Potential

Based on the ingredient list analysis, GoPure Firm & Lift Serum is rich (> 5%) in soothing ingredients, particularly Aloe Barbadensis Leaf Juice (est. ≈6.0%).

When applied to the skin, compounds of soothing ingredients, such as triglycerides, phospholipids, fatty acids, phenolic compounds, and antioxidants, work together to soothe the skin through various mechanisms: reducing inflammation, promoting wound healing, repairing the skin barrier, and providing antimicrobial and antioxidant activities.

📌 Please note that this is not a complete list of benefits. We are in the process of enhancing our model to incorporate anti-pigmentation, exfoliation and anti-acne ratings.

Things to Be Aware Of: GoPure Firm & Lift Serum

 
CreamScan identified a few things to consider before adding GoPure Firm & Lift Serum to your skincare routine:
 

⚠️ Questionable anti-wrinkle efficacy

If one of your main reasons for choosing GoPure Firm & Lift Serum is its potential anti-aging effects, please note that, according to CreamScan analysis, it currently has a zero anti-wrinkle rating.

It contains some ingredients often marketed as effective in reducing wrinkles, specifically Hydroxypinacolone Retinoate, Bakuchiol, Centella Asiatica Extract, and Camellia Sinensis Leaf Extract. However, the studies supporting the anti-wrinkle claims of these ingredients provide insufficient evidence of efficacy according to CreamScan Research Evaluation Standards. 

While this does not categorically rule out the possibility that these ingredients may reduce wrinkles, their efficacy is not supported by convincing, vehicle-controlled, double-blind clinical studies - at least none that were available to the CreamScan team at the time of publication.

Therefore, these ingredients do not generate the anti-wrinkle rating.

📌 Moisturizers, when used regularly, are proven to prevent wrinkle formation and even reduce existing wrinkles. Therefore, this product, like any other moisturizer, can deliver some anti-wrinkle effects through its moisturizing action.

Please refer to the Ratings section below for details of the anti-wrinkle rating calculation.

Pros & Cons of GoPure Firm & Lift Serum

 
Here’s an overview of the pros and cons of GoPure Firm & Lift Serum to help you decide if it’s the right choice for your skincare routine:
 

🟩 Pros:

✅ When used alone: Provides humectant-rich moisturizing ideal for oily skin
✅ As part of a routine: A humectant moisturizing boost, beneficial for any skin type
✅ Lightweight texture
✅ Rich in antioxidants that combat oxidative stress associated with accelerated skin aging and defend against environmental damage
✅ Potentially soothing, as it contains a high concentration of soothing ingredients, specifically Aloe Barbadensis Leaf Juice
 

⭕ Cons: 

⚠️ Questionable anti-wrinkle efficacy
   

Summary: GoPure Firm & Lift Serum

 
Based on the ingredient list analysis, CreamScan AI suggests that GoPure Firm & Lift Serum
, when used alone, delivers lightweight, humectant-rich moisturizing, making it ideal for oily skin. As part of a moisturizing routine, it provides a humectant boost, beneficial for all skin types.
 
Rich in antioxidants, GoPure Firm & Lift Serum helps protect against free radical damage and offers multiple benefits for all skin types, including preventing premature aging, defending against environmental damage, and calming inflammation. This product is also formulated with a high concentration of soothing ingredients, offering the potential to calm and comfort irritated skin. Whether you’re experiencing redness, irritation, or general sensitivity, its soothing properties may help restore balance and provide relief.
 
That said, there are some things about GoPure Firm & Lift Serum worth noting.
 
If one of your main reasons for considering GoPure Firm & Lift Serum is its potential anti-aging effects, please note that, according to CreamScan analysis, its anti-wrinkle efficacy is questionable. None of the ingredients in this product provide substantial evidence of their anti-wrinkle efficacy according to CreamScan Research Evaluation Standards.
 
📌 Fact check. At CreamScan, we are committed to accuracy and fairness. If you spot any errors or something that doesn’t seem right, please click here to let us know. We regularly update the ingredient lists and monitor the latest research on ingredient efficacy to ensure that our information remains as complete and precise as possible. The information provided here is for informational purposes only and does not substitute professional advice. We do not guarantee the efficacy or safety of any product, as individual results may vary.

 

Ingredient Breakdown

Est. % Ingredient Origin Functions
75
6
4
3
2
1.5
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Est. %
Water
Function:
Origin:
Aloe Barbadensis Leaf Juice
Function:
Origin:
Glycerin
Function:
Origin:
Dimethyl Isosorbide
Function:
Origin:
Hydroxypinacolone Retinoate
Function:
Origin:
Sodium Stearoyl Glutamate
Function:
Origin:
Bakuchiol
Function:
Origin:
Geranium Maculatum Extract
Function:
Origin:
Equisetum Arvense Extract
Function:
Origin:
Hamamelis Virginiana (Witch Hazel) Water
Function:
Origin:
Taraxacum Officinale (Dandelion) Extract
Function:
Origin:
Centella Asiatica Extract
Function:
Origin:
Camellia Sinensis Leaf Extract
Function:
Origin:
Tamarindus Indica Seed Polysaccharide
Function:
Origin:
Dimethyl Sulfone
Function:
Origin:
Propanediol
Function:
Origin:
Sclerotium Gum
Function:
Origin:
Xanthan Gum
Function:
Origin:
Lysolecithin
Function:
Origin:
Pullulan
Function:
Origin:
Benzoic Acid
Function:
Origin:
Pelargonium Graveolens Flower Oil
Function:
Origin:
Simmondsia Chinensis (Jojoba) Seed Oil
Function:
Origin:
Oryza Sativa (Rice) Bran Extract
Function:
Origin:
Rosmarinus Officinalis (Rosemary) Leaf Extract
Function:
Origin:
Helianthus Annuus (Sunflower) Seed Extract
Function:
Origin:
Tocopherol
Function:
Origin:
Sodium Benzoate
Function:
Origin:
Potassium Sorbate
Function:
Origin:
Carrageenan
Function:
Origin:
Citric Acid
Function:
Origin:
Lonicera Caprifolium (Honeysuckle) Flower Extract
Function:
Origin:
Lonicera Japonica (Honeysuckle) Flower Extract
Function:
Origin:

Ratings

All humectants
10.6
6
4
0.3
0.3
Benchmark
10
All occlusives
0.6
0.3
0.3
Benchmark
20
Moisturizing rating
5.2
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 10.6 10
10.0
6
4
0.3
0.3
Occlusivity All occlusives 0.6 20
0.3
0.3
0.3
Moisturizing rating
5.2
Ingredient Est. % Benchmark Humectancy
6
4
0.3
0.3
All humectants 10.6 10
10
All humectants
10.6
6
4
0.3
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
0.3
0.3
All occlusives 0.6 20
0.3
All occlusives
0.6
0.3
0.3
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
n/a
- 2 -
n/a
- 1.3 -
n/a
- 0.3 -
n/a
- 0.3 -
Total
0
Hydroxypinacolone Retinoate
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
2
Bakuchiol
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
1.3
Centella Asiatica Extract
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Camellia Sinensis Leaf Extract
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Anti-wrinkle rating
0
Ingredient Est. % Benchmark
Rich in Antioxidants
6
2
1.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
All antioxidants 11.4 3 Rich in antioxidants
All antioxidants
11.4
Aloe Barbadensis Leaf Juice
6
Hydroxypinacolone Retinoate
2
Bakuchiol
1.3
Equisetum Arvense Extract
0.3
Taraxacum Officinale (Dandelion) Extract
0.3
Centella Asiatica Extract
0.3
Camellia Sinensis Leaf Extract
0.3
Rosmarinus Officinalis (Rosemary) Leaf Extract
0.3
Tocopherol
0.3
Lonicera Japonica (Honeysuckle) Flower Extract
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
6
0.3
0.3
0.3
0.3
0.3
0.3
All soothing 7.8 5 Rich in soothing
All soothing
7.8
6
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
5

Ingredients explained

Water
Est. %75
Function
Origin
WaterThe most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Aloe Barbadensis Leaf Juice
Est. %6
Function
Origin
Aloe Barbadensis Leaf JuiceA gelatinous juice from Aloe vera leaves that acts as a powerful humectant, emollient, and antioxidant. It contains enzymes, amino acids, vitamins, and minerals that soothe irritated skin and have wound-healing and anti-inflammatory properties.
Glycerin
Est. %4
Function
Origin
Glycerin

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

Dimethyl Isosorbide
Est. %3
Function
Origin
Dimethyl IsosorbideA solvent for active ingredients that is claimed to help them better penetrate the outer layer of skin. It also helps to reduce the thickness of a product.
Hydroxypinacolone Retinoate
Est. %2
Function
Origin
Hydroxypinacolone RetinoateThe newest derivative of vitamin A with improved stability, less irritation, and (allegedly) direct vitamin A action. Studies recommend it for acne treatment and collagen-boosting effects.
Sodium Stearoyl Glutamate
Est. %1.5
Function
Origin
Sodium Stearoyl GlutamateA useful ingredient for both cleansing and emulsifying purposes. It is a powerful agent for washing away dirt and oils from the skin.
Bakuchiol
Est. %1.3
Function
Origin
BakuchiolA newly discovered bioactive obtained from the seeds of Babchi. It boosts collagen production like retinol, but with fewer side effects. Its effects include reduced wrinkles and faded pigmentation.
Geranium Maculatum Extract
Est. %1
Function
Origin
Geranium Maculatum Extract
Equisetum Arvense Extract
Est. %0.3
Function
Origin
Equisetum Arvense ExtractA soothing extract from the green part of the horsetail, a non-flowering plant that contains a lot of minerals beneficial for skin growth, antioxidant flavonoids, and astringent tannins.
Hamamelis Virginiana (Witch Hazel) Water
Est. %0.3
Function
Origin
Hamamelis Virginiana (Witch Hazel) WaterA fragrant, astringent essential water obtained by steeping and distilling the twigs and leaves of the witch hazel plant. It leaves the skin feeling tight and refreshed after application and helps with the healing of small cuts on the skin.
Taraxacum Officinale (Dandelion) Extract
Est. %0.3
Function
Origin
Taraxacum Officinale (Dandelion) Extract
Centella Asiatica Extract
Est. %0.3
Function
Origin
Centella Asiatica ExtractAn extract from the leaves of the Gotu kola. It is used in skincare for its antioxidant, wound healing, anti-inflammatory, and anti-aging properties. It increases the production of collagen and hyaluronic acid in the skin.
Camellia Sinensis Leaf Extract
Est. %0.3
Function
Origin
Camellia Sinensis Leaf Extract

An antioxidant green tea extract. In the deeper layers, it slows down the destruction of collagen, elastin, and hyaluronic acid – thus delaying the signs of aging. It also acts as an anti-acne, soothing, moisturizing, and emollient ingredient.

Tamarindus Indica Seed Polysaccharide
Est. %0.3
Function
Origin
Tamarindus Indica Seed Polysaccharide
Dimethyl Sulfone
Est. %0.3
Function
Origin
Dimethyl Sulfone
Propanediol
Est. %0.3
Function
Origin
PropanediolAn excellent solvent capable of mixing water with normally water-insoluble ingredients. It also functions as a humectant due to its water-loving alcohol groups. Propanediol can control the viscosity of a product by reducing its thickness.
Sclerotium Gum
Est. %0.3
Function
Origin
Sclerotium GumA thickener with a silky, velvety feel that many manufacturers use as an alternative to silicones.
Xanthan Gum
Est. %0.3
Function
Origin
Xanthan GumA natural multi-functional ingredient that originates from fermented sugars. Xanthan gum acts as a viscosity-building agent to thicken skincare products. It is also an excellent stabilizer and works well to hold other ingredients together.
Lysolecithin
Est. %0.3
Function
Origin
LysolecithinLysolecithin is a special derivative of lecithin with improved emulsifying and dispersion properties in aqueous media. This leads to a higher water-binding capacity and better skin feeling. It is usually manufactured from soy lecithin and used as an emulsifying agent.
Pullulan
Est. %0.3
Function
Origin
Pullulan
Benzoic Acid
Est. %0.3
Function
Origin
Benzoic AcidA preservative effective against fungi, yeast, and some bacteria. It is commonly paired with phenoxyethanol to create a broad spectrum preservation system. Benzoic acid can also serve as a pH adjuster, fragrance, and bulking agent.
Pelargonium Graveolens Flower Oil
Est. %0.3
Function
Origin
Pelargonium Graveolens Flower OilA fragrant essential oil with a distinct, rose-like scent derived from rose geranium. It is widely used in aromatherapy and massage therapy to ease tension. People with sensitive skin should try to avoid it, or at least do a patch test before using it.
Simmondsia Chinensis (Jojoba) Seed Oil
Est. %0.3
Function
Origin
Simmondsia Chinensis (Jojoba) Seed OilA liquid plant wax, also known as Jojoba oil, pressed from the seeds of Simmondsia chinensis. These seeds can contain up to 50% of liquid wax. It is used as an occlusive moisturizer, emollient, and emulsifier.
Oryza Sativa (Rice) Bran Extract
Est. %0.3
Function
Origin
Oryza Sativa (Rice) Bran ExtractAn extract from rice bran, the brown outer part of the rice kernel. It contains emollient fatty acids and antioxidants such as tocopherols (vitamin E) and γ-oryzanol.
Rosmarinus Officinalis (Rosemary) Leaf Extract
Est. %0.3
Function
Origin
Rosmarinus Officinalis (Rosemary) Leaf ExtractA soothing and astringent extract derived from the fragrant, spicy leaves of rosemary. It has strong antioxidant properties. Rosemary extract can reduce signs of inflammation and also acts as an emollient and antimicrobial agent.
Helianthus Annuus (Sunflower) Seed Extract
Est. %0.3
Function
Origin
Helianthus Annuus (Sunflower) Seed ExtractAn emollient extract from sunflower seeds that is packed with beneficial-for-skin ingredients such as squalene, phytosterols, phospholipids, amino acids, and antioxidant vitamin E.
Tocopherol
Est. %0.3
Function
Origin
Tocopherol

Simply another name for vitamin E. Tocopherol is a fantastic ingredient and especially beneficial for dry and inflamed skin. It has occlusive moisturizing, emollient, antioxidant, and photoprotective properties.

Sodium Benzoate
Est. %0.3
Function
Origin
Sodium BenzoateA preservative that usually works in combination with other preservatives. It has to be at low pH (<5.5) to be effective.
Potassium Sorbate
Est. %0.3
Function
Origin
Potassium SorbateA preservative widely used in food and personal care products, available from natural sources or synthetically produced. Potassium sorbate works by inhibiting the growth of yeasts, molds, and some bacteria.
Carrageenan
Est. %0.3
Function
Origin
CarrageenanA gum-like thickener derived from a species of red algae called Irish moss. It helps to form a soft film on the skin, and aids in stabilizing product forms.
Citric Acid
Est. %0.3
Function
Origin
Citric AcidA gently exfoliating AHA that helps to remove the top layer of dead skin cells. In comparison to other AHAs, citric acid has been shown to be one of the least effective. It is also very commonly used as a stabilizing and pH-controlling agent.
Lonicera Caprifolium (Honeysuckle) Flower Extract
Est. %0.3
Function
Origin
Lonicera Caprifolium (Honeysuckle) Flower ExtractA fragrant extract derived from the flowers of the Italian honeysuckle. It has a pleasant, sweet, floral scent. Not much is known about its compounds and their functions.
Lonicera Japonica (Honeysuckle) Flower Extract
Est. %0.3
Function
Origin
Lonicera Japonica (Honeysuckle) Flower ExtractAn extract from the white flowers of the Japanese honeysuckle. Apart from an essential oil responsible for its jasmine-like scent, the extract also contains antioxidant and anti-inflammatory iridoids, flavonoids, and phenolic acids.