Avon Anew Ultimate Multi-Performance Day Cream SPF 25

Avon Anew Ultimate Multi-Performance Day Cream SPF 25
2.8
/ 10
Moisturizing
4.6 Humectancy icon Humectancy
1.0 Occlusivity icon Occlusivity
0.4Anti-wrinkle icon/ 10
Anti-wrinkle
25
SPF icon
SPF

Review

Results you may expect from using Avon Anew Ultimate Multi-Performance Day Cream SPF 25:

Based on the ingredient analysis by CreamScan, these are the key benefits you can expect from using Avon Anew Ultimate Multi-Performance Day Cream SPF 25:

  • Light moisturizing. It has a moisturizing rating of 2.8 out of 10.
  • Little anti-wrinkle effect: Avon Anew Ultimate Multi-Performance Day Cream SPF 25 has an anti-wrinkle rating of 0.4 out of 10, so you may expect a positive, although insignificant, effect on wrinkles.
  • Adequate sun protection for most daily activities or short periods spent outdoors.

How moisturizing is it?

Lightly moisturizing: Avon Anew Ultimate Multi-Performance Day Cream SPF 25 has a moisturizing rating of 2.8 out of 10.

Is it more humectant or occlusive? Rather humectant. It has a low occlusivity of 1.0 out of 10 and a moderate humectancy of 4.6 out of 10, primarily due to the high content of Glycerin (est. ≈2.5%).

Please refer to the Ratings section below for details of the moisturizing rating calculation.

Anti-wrinkle efficacy

According to CreamScan analysis, Avon Anew Ultimate Multi-Performance Day Cream SPF 25 has a minimal anti-wrinkle rating of 0.4 out of 10. It contains one ingredient with proven anti-wrinkle efficacy: Glycolic Acid (est. ≈1.3%),
 highly effective in peelings, yet with below-average anti-wrinkle efficacy when used in leave-on skincare products.
 
Among others, Avon Anew Ultimate Multi-Performance Day Cream SPF 25 also contains some ingredients marketed as effective in reducing wrinkles, specifically Saccharomyces/Copper Ferment, Saccharomyces/Zinc Ferment, and Palmitoyl Tetrapeptide-7. However, the studies supporting the anti-wrinkle claims of these ingredients provide insufficient evidence of efficacy according to CreamScan Research Evaluation Standards. Therefore, these ingredients do not contribute to the anti-wrinkle rating.
 
Moisturizers, when used regularly, are proven to prevent wrinkle formation and even reduce existing wrinkles. Therefore, this product, like any other moisturizer, could deliver additional anti-wrinkle efficacy through its moisturizing action.
 

Please refer to the Ratings section below for details of the anti-wrinkle rating calculation.

Sun protection

Avon Anew Ultimate Multi-Performance Day Cream SPF 25 has an SPF of 25 and provides moderate sun protection. This level of protection is generally adequate for most daily activities, such as running errands or spending short periods outdoors. However, if you spend a substantial amount of time outdoors, it is better to use a broad spectrum sunscreen with an SPF 30 or higher.

Ingredients

Est. % Ingredient Origin Functions
65
Water
5
Octinoxate
4
Oxybenzone
2.9
Avobenzone
2.8
Homosalate
2.5
Glycerin
2
Dimethicone
1.5
Butylene Glycol
1.3
Glycolic Acid
1
Behenyl Alcohol
0.3
Hydrogenated Polyisobutene
0.3
Trisiloxane
0.3
Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer
0.3
Isononyl Isononanoate
0.3
Cetearyl Alcohol
0.3
Isohexadecane
0.3
Phytol
0.3
Thiodipropionic Acid
0.3
PEG-100 Stearate
0.3
Ammonium Hydroxide
0.3
Cetearyl Glucoside
0.3
Phenoxyethanol
0.3
Dimethiconol
0.3
Polysorbate 60
0.3
Disodium EDTA
0.3
PEG-150 Distearate
0.3
Caramel
0.3
Fragrance
0.3
Tiliacora Triandra Leaf/Vine Extract
0.3
Eclipta Prostrata Extract
0.3
Vitis Vinifera (Grape) Fruit Cell Extract
0.3
Maltodextrin
0.3
Thiazolylalanine
0.3
Isomalt
0.3
SD Alcohol 40-B
0.3
Saccharomyces/Copper Ferment
0.3
Saccharomyces/Magnesium Ferment
0.3
Saccharomyces/Malachite Ferment
0.3
Saccharomyces/Tourmaline Ferment
0.3
Saccharomyces/Zinc Ferment
0.3
Red 4 (CI 14700)
0.3
Steareth-20
0.3
Lecithin
0.3
Palmitoyl Tetrapeptide-10
0.3
Palmitoyl Tetrapeptide-7
0.3
Palmitoyl Lysyl Aminovaleroyl Lysine
Est. %
Water
Function:
Origin:
Octinoxate
Function:
Origin:
Oxybenzone
Function:
Origin:
Avobenzone
Function:
Origin:
Homosalate
Function:
Origin:
Glycerin
Function:
Origin:
Dimethicone
Function:
Origin:
Butylene Glycol
Function:
Origin:
Glycolic Acid
Function:
Origin:
Behenyl Alcohol
Function:
Origin:
Hydrogenated Polyisobutene
Function:
Origin:
Trisiloxane
Function:
Origin:
Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer
Function:
Origin:
Isononyl Isononanoate
Function:
Origin:
Cetearyl Alcohol
Function:
Origin:
Isohexadecane
Function:
Origin:
Phytol
Function:
Origin:
Thiodipropionic Acid
Function:
Origin:
PEG-100 Stearate
Function:
Origin:
Ammonium Hydroxide
Function:
Origin:
Cetearyl Glucoside
Function:
Origin:
Phenoxyethanol
Function:
Origin:
Dimethiconol
Function:
Origin:
Polysorbate 60
Function:
Origin:
Disodium EDTA
Function:
Origin:
PEG-150 Distearate
Function:
Origin:
Caramel
Function:
Origin:
Fragrance
Function:
Origin:
Tiliacora Triandra Leaf/Vine Extract
Function:
Origin:
Eclipta Prostrata Extract
Function:
Origin:
Vitis Vinifera (Grape) Fruit Cell Extract
Function:
Origin:
Maltodextrin
Function:
Origin:
Thiazolylalanine
Function:
Origin:
Isomalt
Function:
Origin:
SD Alcohol 40-B
Function:
Origin:
Saccharomyces/Copper Ferment
Function:
Origin:
Saccharomyces/Magnesium Ferment
Function:
Origin:
Saccharomyces/Malachite Ferment
Function:
Origin:
Saccharomyces/Tourmaline Ferment
Function:
Origin:
Saccharomyces/Zinc Ferment
Function:
Origin:
Red 4 (CI 14700)
Function:
Origin:
Steareth-20
Function:
Origin:
Lecithin
Function:
Origin:
Palmitoyl Tetrapeptide-10
Function:
Origin:
Palmitoyl Tetrapeptide-7
Function:
Origin:
Palmitoyl Lysyl Aminovaleroyl Lysine
Function:
Origin:

Ratings

All humectants
4.6
2.5
1.5
0.3
0.3
Benchmark
10
All occlusives
2.0
2.0
Benchmark
20
Moisturizing rating
2.8
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 4.6 10
4.6
2.5
1.5
0.3
0.3
Occlusivity All occlusives 2.0 20
1.0
2.0
Moisturizing rating
2.8
Ingredient Est. % Benchmark Humectancy
2.5
1.5
0.3
0.3
All humectants 4.6 10
4.6
All humectants
4.6
2.5
1.5
0.3
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
2
All occlusives 2.0 20
1.0
All occlusives
2.0
2.0
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
1.5 /10 5 1.3 0.4
n/a
- 0.3 -
n/a
- 0.3 -
n/a
- 0.3 -
Total
0.4
Glycolic Acid
0.4
Ingredient anti-wrinkle power
1.5 /10
when present at, %
5
in this formula, est. %
1.3
Saccharomyces/Copper Ferment
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Saccharomyces/Zinc Ferment
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Palmitoyl Tetrapeptide-7
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Anti-wrinkle rating
0.4
Ingredient Est. % Benchmark
Rich in Antioxidants
0.3
0.3
0.3
All antioxidants 0.9 3 No
All antioxidants
0.9
Thiodipropionic Acid
0.3
Tiliacora Triandra Leaf/Vine Extract
0.3
Vitis Vinifera (Grape) Fruit Cell Extract
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
0.3
All soothing 0.3 5 No
All soothing
0.3
0.3
Benchmark
5

Ingredients explained

Water
Est. %65
Function
Origin
WaterThe most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Octinoxate
Est. %5
Function
Origin
OctinoxateA chemical sunscreen also known as ethylhexyl methoxycinnamate. It protects against UVB, which causes the skin to burn and tan and can lead to certain types of skin cancers. For broad-spectrum protection claims, octinoxate should be paired with a UVA sunscreen.
Oxybenzone
Est. %4
Function
Origin
OxybenzoneA chemical sunscreen that protects against burning caused by UVB radiation.
Avobenzone
Est. %2.9
Function
Origin
AvobenzoneA popular sunscreen that protects against UVA rays, which cause premature aging and skin cancer. Avobenzone degrades after about 30 minutes of sun exposure and becomes ineffective. It is therefore often paired with UV-filter stabilizers such as octocrylene.
Homosalate
Est. %2.8
Function
Origin
HomosalateA synthetic chemical UV filter that protects against harmful UVB radiation.
Glycerin
Est. %2.5
Function
Origin
Glycerin

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

Dimethicone
Est. %2
Function
Origin
DimethiconeThe most common silicone in skincare. It forms a silky, smooth film on the skin’s surface and can help to prevent water loss. It also aids in wound healing and can treat and soften scars. Dimethicone is considered to be very safe for use.
Butylene Glycol
Est. %1.5
Function
Origin
Butylene GlycolA clear, colorless liquid humectant that draws moisture to the skin. The humectancy of butylene glycol, owed to its two hydroxyl groups, is quite considerable, although not as powerful as glycerin, which contains three hydroxyl groups.
Glycolic Acid
Est. %1.3
Function
Origin
Glycolic Acid

The second most used AHA (after lactic acid) known for its potent exfoliating and smoothing effects. It increases skin cell turnover, which is beneficial for treating acne. When used in peels, glycolic acid has confirmed anti-wrinkle efficacy, though it is less effective in leave-on products like creams and serums.

Behenyl Alcohol
Est. %1
Function
Origin
Behenyl AlcoholA fatty alcohol with emollient properties. It is used as a co-emulsifier and thickener and tends to result in a product with a smooth and creamy application texture.
Hydrogenated Polyisobutene
Est. %0.3
Function
Origin
Hydrogenated PolyisobuteneA viscous liquid that makes a great oil base due to its smooth sensorial profile. It has emollient features, including good spreadability and little tack upon application. It also has the added benefit of being able to thicken products.
Trisiloxane
Est. %0.3
Function
Origin
TrisiloxaneDescription is coming soon
Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer
Est. %0.3
Function
Origin
Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate CopolymerAn emulsion stabilizer and thickener that helps to create a pleasant, satiny, and light formula texture. It works by forming a gel-like network within water or oil, which both stabilizes other ingredients and produces a thickening effect.
Isononyl Isononanoate
Est. %0.3
Function
Origin
Isononyl IsononanoateAn ester of a branched fatty acid with a branched fatty alcohol. It is an easily spreadable emollient that has a silky, dry, non-greasy feel on the skin.
Cetearyl Alcohol
Est. %0.3
Function
Origin
Cetearyl AlcoholA blend of cetyl alcohol and stearyl alcohol, the fatty alcohols that are derived from palm oil. It helps to create emulsions that give off a soft and silky emollient feel and also increase product thickness.
Isohexadecane
Est. %0.3
Function
Origin
IsohexadecaneA clear, colorless liquid that is commonly used as an emollient. It is made up of pure hydrocarbons and leaves a dry feeling on the skin upon application. It also increases the spreadability of a product.
Phytol
Est. %0.3
Function
Origin
PhytolDescription is coming soon
Thiodipropionic Acid
Est. %0.3
Function
Origin
Thiodipropionic AcidThiodipropionic acid (often shortened to TDPA) is a synthetic organic acid that is used in skincare products as an antioxidant and stabilizing ingredient. It is generally regarded as safe and non-irritating. There are no scientific studies that mention TDPA having any particular effects on the skin.
PEG-100 Stearate
Est. %0.3
Function
Origin
PEG-100 StearateThis surfactant is more specifically classified as an emulsifier that produces oil-in-water emulsions. PEG-100 stearate can also be used as a cleansing agent.
Ammonium Hydroxide
Est. %0.3
Function
Origin
Ammonium HydroxideA weakly basic ingredient that can adjust pH to a higher level.
Cetearyl Glucoside
Est. %0.3
Function
Origin
Cetearyl GlucosideAn emulsifier that creates stable mixtures of oil in water that feel soft and spread easily. Cetearyl glucoside is sold with cetearyl alcohol as an emulsifier blend and also provides some body to the formula.
Phenoxyethanol
Est. %0.3
Function
Origin
PhenoxyethanolThe most frequently used preservative in skincare. It is a clear, oil-like liquid synthetic substance that protects products from harmful bacteria and yeast, whilst still leaving skin microflora unharmed. It is confirmed by research to be harmless.
Dimethiconol
Est. %0.3
Function
Origin
DimethiconolA synthetic dimethicone with rich, non-tacky emolliency. It features the typical sensorial profile of silicones, with high spreadability and a luxurious, oil-free after-feel. Dimethiconol can also serve as an antifoaming agent.
Polysorbate 60
Est. %0.3
Function
Origin
Polysorbate 60An ester based on sorbitan. It is good for emulsifying water and oils together – specifically making oil-in-water emulsions. Polysorbate 60 is also said to give a product a notable fragrance.
Disodium EDTA
Est. %0.3
Function
Origin
Disodium EDTAA synthetic chelator that helps to maintain the look and smell of a product by 'locking up' troublesome metal ions.
PEG-150 Distearate
Est. %0.3
Function
Origin
PEG-150 DistearateA synthetic surfactant that thickens clear cleansers.
Caramel
Est. %0.3
Function
Origin
CaramelA natural ingredient that is derived from the heat treatment of table sugar. Caramel is used in skincare as a natural colorant that can create transparent, dark brown solutions. It also works as a fragrance, where it provides a sweet, sugary scent.
Fragrance
Est. %0.3
Function
Origin
FragranceUnder trade secret law, manufacturers have the right not to disclose what exactly went into the fragrance and use the unspecific word Fragrance or Parfum instead. Many fragrances are highly allergenic.
Tiliacora Triandra Leaf/Vine Extract
Est. %0.3
Function
Origin
Tiliacora Triandra Leaf/Vine ExtractDescription is coming soon
Eclipta Prostrata Extract
Est. %0.3
Function
Origin
Eclipta Prostrata ExtractA soothing extract of false daisy that contains a variety of active anti-inflammatory phytochemicals such as flavonoids, terpenes, phytosterols, and special compounds called thiopenes.
Vitis Vinifera (Grape) Fruit Cell Extract
Est. %0.3
Function
Origin
Vitis Vinifera (Grape) Fruit Cell ExtractA cell culture extract obtained from a red grape with claimed antioxidant, astringent, and photoprotective properties.
Maltodextrin
Est. %0.3
Function
Origin
MaltodextrinA formula helper manufactured from starch. It has a sweet flavor and is often used in rinse-off products to support their foaming structure. Maltodextrin is also used to stabilize emulsions and to absorb and bind other ingredients in the formula.
Thiazolylalanine
Est. %0.3
Function
Origin
ThiazolylalanineDescription is coming soon
Isomalt
Est. %0.3
Function
Origin
IsomaltIsomalt is a mixture of medium-sized sugars (a.k.a. oligosaccharides) that is prepared from sucrose by treatment with enzymes. In skincare products, it acts as a water-binding humectant ingredient that also serves as a bulking and anticaking agent. It has a mildly sweet taste.
SD Alcohol 40-B
Est. %0.3
Function
Origin
SD Alcohol 40-BA natural ingredient containing a denaturant to discourage drinking.
Saccharomyces/Copper Ferment
Est. %0.3
Function
Origin
Saccharomyces/Copper FermentA biotech ingredient that serves to supplement copper in the skin. Copper is essential for elastin production.
Saccharomyces/Magnesium Ferment
Est. %0.3
Function
Origin
Saccharomyces/Magnesium FermentA biotechnological ingredient that serves to supplement magnesium in the skin. Magnesium is essential for the skin because it helps to maintain healthy elasticity and moisture levels.
Saccharomyces/Malachite Ferment
Est. %0.3
Function
Origin
Saccharomyces/Malachite FermentDescription is coming soon
Saccharomyces/Tourmaline Ferment
Est. %0.3
Function
Origin
Saccharomyces/Tourmaline FermentDescription is coming soon
Saccharomyces/Zinc Ferment
Est. %0.3
Function
Origin
Saccharomyces/Zinc FermentA biotech ingredient that serves to supplement zinc to the skin. Zinc is essential for wound healing and the activity of antioxidant enzymes.
Red 4 (CI 14700)
Est. %0.3
Function
Origin
Red 4 (CI 14700)A synthetic dye that is also known as FD&C Red No. 4. This colorant produces a warm red hue that has an orange or yellow undertone.
Steareth-20
Est. %0.3
Function
Origin
Steareth-20A white to light brown reaction product of a clear gas and stearyl alcohol. Like the other steareth ingredients, steareth-20 is a waxy emulsifier that can help to form a stable emulsion, even in extreme conditions.
Lecithin
Est. %0.3
Function
Origin
LecithinA humectant, emollient, and emulsifier best suited for water-in-oil emulsions. Lecithin can come from sunflowers, soy, and eggs. The downside to lecithin is that it causes an extra burden on the formula’s preservative because it is nutritious.
Palmitoyl Tetrapeptide-10
Est. %0.3
Function
Origin
Palmitoyl Tetrapeptide-10

Description is coming soon

Palmitoyl Tetrapeptide-7
Est. %0.3
Function
Origin
Palmitoyl Tetrapeptide-7

A synthetic peptide that mimics the activity of immunoglobulin G and signals to the skin to stop the inflammation. It has been shown in studies to reduce wrinkles and enhance collagen content.

Palmitoyl Lysyl Aminovaleroyl Lysine
Est. %0.3
Function
Origin
Palmitoyl Lysyl Aminovaleroyl LysineDescription is coming soon