Algenist ELEVATE Advanced Retinol Serum Review

Algenist ELEVATE Advanced Retinol Serum
6.8
/ 10
Moisturizing
10.0 Humectancy icon Humectancy
3.6 Occlusivity icon Occlusivity
2.5Anti-wrinkle icon/ 10
Anti-wrinkle
Ingredients

Algenist ELEVATE Advanced Retinol Serum Ingredients

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Full Ingredient List (INCI):

Water, Dimethicone, Glycerin, Butylene Glycol, Pentylene Glycol, Polymethyl Methacrylate, Dimethicone Crosspolymer, Retinol, Parachlorella Beijerinckii Exopolysaccharides, Dunaliella Salina Extract, Ceramide NP, Myristoyl Nonapeptide-3, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, Acetyl Dipeptide-1 Cetyl Ester, Glycine Soja (Soybean) Extract, Tocopherol, Squalane, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Caprylic/Capric Triglyceride, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Sodium PCA, Polysorbate 20, Dipotassium Glycyrrhizate, Sorbitan Laurate, Dimethicone/PEG-10/15 Crosspolymer, Sodium Hydroxide, Cetyl Palmitate, Hydrogenated Polydecene, Laureth-23, Polysorbate 60, Disodium EDTA, Hydroxyethylcellulose, Carbomer, Sodium Lactate, Sorbitan Isostearate, Trideceth-6 Phosphate, Dipropylene Glycol, Sodium Citrate, Mica, Caprylyl Glycol, Chlorphenesin, Phenoxyethanol, Fragrance, Linalool, Titanium Dioxide (CI 77891)
Review

Does Algenist ELEVATE Advanced Retinol Serum Work?

 
According to CreamScan's analysis of the ingredient list, here’s what Algenist ELEVATE Advanced Retinol Serum has to offer:
 
✅ Significant moisturizing. It has a moisturizing rating of 6.8 out of 10.
✅ Modest anti-wrinkle efficacy: Algenist ELEVATE Advanced Retinol Serum has an anti-wrinkle rating of 2.5 out of 10 so you may expect some, although limited, effect on wrinkles.

  

Key Benefits of Algenist ELEVATE Advanced Retinol Serum

 
These are the key benefits you can expect from using Algenist ELEVATE Advanced Retinol Serum:
 

🔵 Lightweight Moisturizer Perfect for Combination and Oily Skin

According to CreamScan analysis, Algenist ELEVATE Advanced Retinol Serum is highly moisturizing, with a moisturizing rating of 6.8 out of 10.

Is it more humectant or occlusive? Significantly more humectant. It has a maximum humectancy of 10 out of 10, primarily due to the substantial concentration of Glycerin (est. ≈4.0%) and Butylene Glycol (est. ≈3.0%), and a moderate occlusivity of 3.6 out of 10, mainly due to the high content of Dimethicone (est. ≈6.0%).

This type of moisturizer is ideal for people with combination and oily skin who want maximum hydration in a relatively lightweight, non-greasy formula. It combines a significant amount of humectants with a limited amount of occlusive ingredients to boost moisturizing efficacy without feeling too heavy.

This product may also be a good choice for people with normal skin who prefer fast-absorbing textures, as it balances significant moisturizing potential with a relatively lightweight texture.

💧 A Humectant Boost for Any Skincare Routine

But it’s not limited to combination and oily skin - such a humectant boost will also positively contribute to the moisturizing efficacy of any skincare routine when used as a step before applying the main moisturizer. This type of formulation is typically used in serums, where a light, fast-absorbing texture is key.

Please refer to the Ratings section below for details of the moisturizing rating calculation.

🟣 Modest Anti-Wrinkle Efficacy

According to CreamScan analysis, Algenist ELEVATE Advanced Retinol Serum has a modest level of anti-wrinkle efficacy, rated 2.5 out of 10.

It contains one ingredient with proven anti-wrinkle efficacy: Retinol (est. ≈0.1%),
 the most effective non-prescription anti-wrinkle ingredient. Numerous clinical studies have shown its positive effects at concentrations as low as 0.1%. A study with 36 participants (Kafi et al.) confirmed that a lotion containing 0.4% retinol reduced wrinkle severity by 21% after 24 weeks of use, compared to the same formulation without retinol (vehicle).
 
Among others, Algenist ELEVATE Advanced Retinol Serum also contains contains Palmitoyl Tripeptide-1 and Palmitoyl Tetrapeptide-7, two ingredients often marketed as effective in reducing wrinkles. However, the studies supporting the anti-wrinkle claims of these ingredients provide insufficient evidence of efficacy according to CreamScan Research Evaluation Standards.
 
While this does not categorically rule out the possibility that these ingredients may reduce wrinkles, their efficacy is not supported by convincing, vehicle-controlled, double-blind clinical studies - at least none that were available to the CreamScan team at the time of publication.
 
Therefore, these ingredients do not contribute to the anti-wrinkle rating.
 
📌 Moisturizers, when used regularly, are proven to prevent wrinkle formation and even reduce existing wrinkles. Therefore, this product, like any other moisturizer, can deliver some additional anti-wrinkle effects through its moisturizing action.
 

Please refer to the Ratings section below for details of the anti-wrinkle rating calculation.

📌 Please note that this is not a complete list of benefits. We are in the process of enhancing our model to incorporate anti-pigmentation, exfoliation and anti-acne ratings.

Things to Be Aware Of: Algenist ELEVATE Advanced Retinol Serum

 
CreamScan identified a few things to consider before adding Algenist ELEVATE Advanced Retinol Serum to your skincare routine:
 

⚠️ May Increase Skin Photosensitivity Due to Retinol

This product contains retinol, which offers powerful anti-wrinkle benefits. The mechanism behind retinol’s action is boosting cell turnover. This process exposes new, more delicate skin, making it more vulnerable to sun damage.

As a result, using products with retinol may increase the skin's sensitivity, making it more prone to sunburn or irritation when exposed to UV rays.

To protect the skin, dermatologists recommend applying a broad-spectrum sunscreen with at least SPF 30 throughout the duration of retinol treatment, along with avoiding direct sun exposure. Retinol should be used at night, as it is sensitive to sunlight and can lose its potency when exposed to UV rays.

📌 Please always check the manufacturer's instructions for using the retinol-containing products, either on their website or product label.

Pros & Cons of Algenist ELEVATE Advanced Retinol Serum

 
Here’s an overview of the pros and cons of Algenist ELEVATE Advanced Retinol Serum to help you decide if it’s the right choice for your skincare routine:
 

🟩 Pros:

✅ When used alone: Provides humectant-rich moisturizing perfect for combination and oily skin
✅ Also a good choice for people with normal skin who prefer fast-absorbing textures
✅ As part of a routine: A humectant moisturizing boost, beneficial for any skin type
✅ Lightweight texture
Offers modest anti-wrinkle efficacy
 

⭕ Cons: 

⚠️ May increase skin photosensitivity due to retinol
   

Summary: Algenist ELEVATE Advanced Retinol Serum

 
Based on the ingredient list analysis, CreamScan AI suggests that Algenist ELEVATE Advanced Retinol Serum
, when used alone, delivers lightweight, humectant-rich moisturizing, perfect for combination and oily skin. It's also a great option for those with normal skin who prefer fast-absorbing textures. As part of a moisturizing routine, it provides a humectant boost, beneficial for all skin types.
 
Algenist ELEVATE Advanced Retinol Serum contains ingredients with proven evidence of anti-wrinkle efficacy that may provide a modest anti-wrinkle effect. As a result, you can expect a positive, though not very significant, impact on wrinkles.
 
That said, there are some things about Algenist ELEVATE Advanced Retinol Serum worth noting.
 
This product contains retinol, the most powerful and well-researched non-prescription anti-wrinkle ingredient. However, retinol can make your skin more prone to sun damage and increase sensitivity, so it’s recommended to use a broad-spectrum sunscreen with at least SPF 30 throughout the duration of retinol treatment.
 
📌 Fact check. At CreamScan, we are committed to accuracy and fairness. If you spot any errors or something that doesn’t seem right, please click here to let us know. We regularly update the ingredient lists and monitor the latest research on ingredient efficacy to ensure that our information remains as complete and precise as possible. The information provided here is for informational purposes only and does not substitute professional advice. We do not guarantee the efficacy or safety of any product, as individual results may vary.

 

Ingredient Breakdown

Est. % Ingredient Origin Functions
70
6
4
3
2
1.5
1.3
0.1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Est. %
Water
Function:
Origin:
Dimethicone
Function:
Origin:
Glycerin
Function:
Origin:
Butylene Glycol
Function:
Origin:
Pentylene Glycol
Function:
Origin:
Polymethyl Methacrylate
Function:
Origin:
Dimethicone Crosspolymer
Function:
Origin:
Retinol
Function:
Origin:
Parachlorella Beijerinckii Exopolysaccharides
Function:
Origin:
Dunaliella Salina Extract
Function:
Origin:
Ceramide NP
Function:
Origin:
Myristoyl Nonapeptide-3
Function:
Origin:
Palmitoyl Tripeptide-1
Function:
Origin:
Palmitoyl Tetrapeptide-7
Function:
Origin:
Acetyl Dipeptide-1 Cetyl Ester
Function:
Origin:
Glycine Soja (Soybean) Extract
Function:
Origin:
Tocopherol
Function:
Origin:
Squalane
Function:
Origin:
Acrylates/C10-30 Alkyl Acrylate Crosspolymer
Function:
Origin:
Caprylic/Capric Triglyceride
Function:
Origin:
Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer
Function:
Origin:
Sodium PCA
Function:
Origin:
Polysorbate 20
Function:
Origin:
Dipotassium Glycyrrhizate
Function:
Origin:
Sorbitan Laurate
Function:
Origin:
Dimethicone/PEG-10/15 Crosspolymer
Function:
Origin:
Sodium Hydroxide
Function:
Origin:
Cetyl Palmitate
Function:
Origin:
Hydrogenated Polydecene
Function:
Origin:
Laureth-23
Function:
Origin:
Polysorbate 60
Function:
Origin:
Disodium EDTA
Function:
Origin:
Hydroxyethylcellulose
Function:
Origin:
Carbomer
Function:
Origin:
Sodium Lactate
Function:
Origin:
Sorbitan Isostearate
Function:
Origin:
Trideceth-6 Phosphate
Function:
Origin:
Dipropylene Glycol
Function:
Origin:
Sodium Citrate
Function:
Origin:
Mica
Function:
Origin:
Caprylyl Glycol
Function:
Origin:
Chlorphenesin
Function:
Origin:
Phenoxyethanol
Function:
Origin:
Fragrance
Function:
Origin:
Linalool
Function:
Origin:
Titanium Dioxide (CI 77891)
Function:
Origin:

Ratings

All humectants
10.5
4
3
2
0.3
0.3
0.3
0.3
0.3
Benchmark
10
All occlusives
7.2
6.0
0.3
0.3
0.3
0.3
Benchmark
20
Moisturizing rating
6.8
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 10.5 10
10.0
4
3
2
0.3
0.3
0.3
0.3
0.3
Occlusivity All occlusives 7.2 20
3.6
6.0
0.3
0.3
0.3
0.3
Moisturizing rating
6.8
Ingredient Est. % Benchmark Humectancy
4
3
2
0.3
0.3
0.3
0.3
0.3
All humectants 10.5 10
10
All humectants
10.5
4
3
2
0.3
0.3
0.3
0.3
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
6
0.3
0.3
0.3
0.3
All occlusives 7.2 20
3.6
All occlusives
7.2
6.0
0.3
0.3
0.3
0.3
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
10 /10 0.4 0.1 2.5
n/a
- 0.3 -
n/a
- 0.3 -
Total
2.5
Retinol
2.5
Ingredient anti-wrinkle power
10 /10
when present at, %
0.4
in this formula, est. %
0.1
Palmitoyl Tripeptide-1
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Palmitoyl Tetrapeptide-7
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Anti-wrinkle rating
2.5
Ingredient Est. % Benchmark
Rich in Antioxidants
0.3
0.3
0.3
All antioxidants 0.9 3 No
All antioxidants
0.9
Dunaliella Salina Extract
0.3
Glycine Soja (Soybean) Extract
0.3
Tocopherol
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
0.3
0.3
All soothing 0.6 5 No
All soothing
0.6
0.3
0.3
Benchmark
5

Ingredients explained

Water
Est. %70
Function
Origin
WaterThe most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Dimethicone
Est. %6
Function
Origin
DimethiconeThe most common silicone in skincare. It forms a silky, smooth film on the skin’s surface and can help to prevent water loss. It also aids in wound healing and can treat and soften scars. Dimethicone is considered to be very safe for use.
Glycerin
Est. %4
Function
Origin
Glycerin

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

Butylene Glycol
Est. %3
Function
Origin
Butylene Glycol

A clear, colorless liquid humectant that draws moisture to the skin. The humectancy of butylene glycol, owed to its two hydroxyl groups, is quite considerable, although not as powerful as glycerin, which contains three hydroxyl groups.

Pentylene Glycol
Est. %2
Function
Origin
Pentylene Glycol

A naturally or synthetically derived preservative that exhibits effective antifungal and antibacterial traits. It also acts as a booster for more traditional preservatives. Pentylene glycol can also serve as a moisturizing humectant and solvent.

Polymethyl Methacrylate
Est. %1.5
Function
Origin
Polymethyl MethacrylateA powdered ingredient with an impressive sensory profile that gives off a creamy, sometimes velvety feeling on the skin. It is made up of tiny microspheres that roll smoothly across the skin and create slip and high spreadability.
Dimethicone Crosspolymer
Est. %1.3
Function
Origin
Dimethicone CrosspolymerA group of ingredients that are typically added to skincare products to adjust the formula. Dimethicone Crosspolymers stabilize a formula, regulate its thickness and consistency and give the product a velvety feel.
Retinol
Est. %0.1
Function
Origin
Retinol

One of the most famous and well-researched anti-aging ingredients with a maximum anti-wrinkle power of 10 out of 10. It is proven to decrease wrinkles and help the skin regain its thickness, firmness, and texture. Retinol is also effective in treating pigmentation issues such as dark spots and acne.

Parachlorella Beijerinckii Exopolysaccharides
Est. %0.3
Function
Origin
Parachlorella Beijerinckii Exopolysaccharides
Dunaliella Salina Extract
Est. %0.3
Function
Origin
Dunaliella Salina ExtractDerived from a species of bright red algae, this extract contains the potent antioxidant beta-carotene, as well as a humectant moisturizing glycerol.
Ceramide NP
Est. %0.3
Function
Origin
Ceramide NPAlso known as ceramide 3, it is the most common ceramide in our skin. It helps to restore the skin’s lipid barrier and alleviate the symptoms of dry and cracked skin. Research has shown that skin suffering from conditions such as AD lacks ceramides.
Myristoyl Nonapeptide-3
Est. %0.3
Function
Origin
Myristoyl Nonapeptide-3

Description is coming soon

Palmitoyl Tripeptide-1
Est. %0.3
Function
Origin
Palmitoyl Tripeptide-1

A small peptide consisting of three amino acids with anti-wrinkle effects. Together with Palmitoyl Tetrapeptide-7, it is a part of the popular anti-wrinkle complex called Matrixyl™ 3000.

Palmitoyl Tetrapeptide-7
Est. %0.3
Function
Origin
Palmitoyl Tetrapeptide-7

A synthetic peptide that mimics the activity of immunoglobulin G and signals to the skin to stop the inflammation. It has been shown in studies to reduce wrinkles and enhance collagen content.

Acetyl Dipeptide-1 Cetyl Ester
Est. %0.3
Function
Origin
Acetyl Dipeptide-1 Cetyl EsterA dipeptide-based ingredient claimed to stimulate elastin production and reduce the appearacne of wrinkles and sagging skin.
Glycine Soja (Soybean) Extract
Est. %0.3
Function
Origin
Glycine Soja (Soybean) ExtractExtracted from soybeans, this ingredient contains antioxidant and soothing phytochemicals and is especially suitable for aging skin.
Tocopherol
Est. %0.3
Function
Origin
Tocopherol

Simply another name for vitamin E. Tocopherol is a fantastic ingredient and especially beneficial for dry and inflamed skin. It has occlusive moisturizing, emollient, antioxidant, and photoprotective properties.

Squalane
Est. %0.3
Function
Origin
SqualaneAn occlusive moisturizing and emollient compound that forms part of the skin’s sebum. The main source of squalane had always been shark liver. Now, however, it is manufactured synthetically or derived from plant oils, such as olive and peanut oil.
Acrylates/C10-30 Alkyl Acrylate Crosspolymer
Est. %0.3
Function
Origin
Acrylates/C10-30 Alkyl Acrylate CrosspolymerA synthetic ingredient that is used to thicken water and alcohol. It results in a more lightweight formula and is commonly found in gel products.
Caprylic/Capric Triglyceride
Est. %0.3
Function
Origin
Caprylic/Capric TriglycerideA natural occlusive moisturizing and emollient ingredient, it is a blend of glycerin and two fatty acids, caprylic and capric acid. It creates an oil-based protective layer on the skin, thereby preventing water loss.
Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer
Est. %0.3
Function
Origin
Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate CopolymerAn emulsion stabilizer and thickener that helps to create a pleasant, satiny, and light formula texture. It works by forming a gel-like network within water or oil, which both stabilizes other ingredients and produces a thickening effect.
Sodium PCA
Est. %0.3
Function
Origin
Sodium PCAOne of the most important parts of the skin's Natural Moisturizing Factor, a mixture of various compounds that keeps the skin’s surface well hydrated. Sodium PCA is used in skincare for its fantastic humectant properties.
Polysorbate 20
Est. %0.3
Function
Origin
Polysorbate 20A viscous, amber-colored liquid that functions as a solubilizer to disperse small amounts of oil into a large water phase. Polysorbate 20 is frequently used to solubilize fragrance oils into water-based emulsions.
Dipotassium Glycyrrhizate
Est. %0.3
Function
Origin
Dipotassium GlycyrrhizateA licorice root derivative with powerful anti-inflammatory and soothing activities. It is often used as a flavoring agent in lip products.
Sorbitan Laurate
Est. %0.3
Function
Origin
Sorbitan LaurateSorbitan laurate is a sugar-based emulsifier similar to sucrose palmitate. It keeps oil broken into small droplets throughout water because of its chemical shape and nature (this is how most oil-in-water emulsifiers work by the way). These kinds of emulsifiers are mild enough to even be used in food preparations.
Dimethicone/PEG-10/15 Crosspolymer
Est. %0.3
Function
Origin
Dimethicone/PEG-10/15 CrosspolymerA self-emulsifying surfactant, which means that it can help facilitate the formation of water-in-silicone emulsions. This results in lightweight formulas with a soft finish. It can also act as a film-former and thickener.
Sodium Hydroxide
Est. %0.3
Function
Origin
Sodium Hydroxide

An ingredient that is able to bring the pH of a product up, thereby making it less harsh on the skin.

Cetyl Palmitate
Est. %0.3
Function
Origin
Cetyl PalmitateA moisturizing occlusive and emollient wax ester that consists of cetyl alcohol and palmitic acid. In nature, cetyl palmitate is found, and was first identified, in spermaceti, a waxy substance from inside the skull of the sperm whale.
Hydrogenated Polydecene
Est. %0.3
Function
Origin
Hydrogenated PolydeceneA clear, colorless, highly viscous liquid that commonly serves as an emollient. This rich emollient is on the heavier side but provides a smooth sensorial profile upon application.
Laureth-23
Est. %0.3
Function
Origin
Laureth-23Laureth-23 is a strong emulsifier that is perfect for bringing oils into water-based products. It can be used to mix fragrance or to add to shampoos. It plays nicely with other emulsifiers and ingredients, and can show synergy when used with other emulsifiers of the same type like Laureth-7.
Polysorbate 60
Est. %0.3
Function
Origin
Polysorbate 60An ester based on sorbitan. It is good for emulsifying water and oils together – specifically making oil-in-water emulsions. Polysorbate 60 is also said to give a product a notable fragrance.
Disodium EDTA
Est. %0.3
Function
Origin
Disodium EDTAA synthetic chelator that helps to maintain the look and smell of a product by 'locking up' troublesome metal ions.
Hydroxyethylcellulose
Est. %0.3
Function
Origin
HydroxyethylcelluloseA naturally-derived thickener that can form clear gel textures without the slimy feeling, unlike some other natural gel-formers.
Carbomer
Est. %0.3
Function
Origin
CarbomerA synthetic ingredient with the ability to gel water. When used in emulsions, such as lotions and creams, carbomer can also act as an emulsion stabilizer.
Sodium Lactate
Est. %0.3
Function
Origin
Sodium LactateA sodium salt of lactic acid. Its main function is as a humectant but it can also serve as a pH adjuster. Additionally, sodium lactate can also be used as a chemical exfoliant due to its close chemical relation to lactic acid.
Sorbitan Isostearate
Est. %0.3
Function
Origin
Sorbitan IsostearateA mild yet powerful emulsifier primarily utilized to produce water-in-oil emulsions. It helps to create a particularly rich and substantial emulsion.
Trideceth-6 Phosphate
Est. %0.3
Function
Origin
Trideceth-6 Phosphate
Dipropylene Glycol
Est. %0.3
Function
Origin
Dipropylene GlycolA clear, colorless liquid that has several uses. One of its main functions is as a solvent. Dipropylene glycol is also used to reduce the thickness of skincare products.
Sodium Citrate
Est. %0.3
Function
Origin
Sodium CitrateA salt of citric acid that has a salty and tart flavor and is used as a fragrance. It is mildly basic, meaning that its addition to a skincare product can adjust the pH upward.
Mica
Est. %0.3
Function
Origin
MicaA mineral powder made up of silicates with several functions (the main one being as a colorant). It has a shimmery appearance, making it highly desirable in certain cosmetic products. Mica also helps the product to apply more smoothly.
Caprylyl Glycol
Est. %0.3
Function
Origin
Caprylyl GlycolAn emollient that improves product spreadability and offers a silky feel on the skin. It also acts as a preservative booster that improves the efficacy of other preservatives. According to the manufacturer, it is also a humectant moisturizer.
Chlorphenesin
Est. %0.3
Function
Origin
ChlorphenesinA preservative and broad-spectrum antimicrobial agent that protects products from a wide range of bacteria and fungi.
Phenoxyethanol
Est. %0.3
Function
Origin
PhenoxyethanolThe most frequently used preservative in skincare. It is a clear, oil-like liquid synthetic substance that protects products from harmful bacteria and yeast, whilst still leaving skin microflora unharmed. It is confirmed by research to be harmless.
Fragrance
Est. %0.3
Function
Origin
FragranceUnder trade secret law, manufacturers have the right not to disclose what exactly went into the fragrance and use the unspecific word Fragrance or Parfum instead. Many fragrances are highly allergenic.
Linalool
Est. %0.3
Function
Origin
LinaloolA fragrant, volatile compound naturally present in many essential oils. It has a pleasant scent and is often used in skincare products as a fragrance. People with sensitive skin should try to avoid it, or at least do a patch test before using it.
Titanium Dioxide (CI 77891)
Est. %0.3
Function
Origin
Titanium Dioxide (CI 77891)One of two the most commonly used mineral sunscreens. It can absorb UV light, including UVB – which causes burning, tanning, and even skin cancer. Also used as a colorant, titanium dioxide gives a product a bright white color.