100% Pure Brightening Serum Review

100% Pure Brightening Serum
6.8
/ 10
Moisturizing
10.0 Humectancy icon Humectancy
3.5 Occlusivity icon Occlusivity
Rich
in Antioxidants
Rich Skin Soothing icon
in Skin Soothers
Ingredients

100% Pure Brightening Serum Ingredients

Hover to see details. On mobile? Tap for ingredient stories!

Full Ingredient List (INCI):

Aloe Barbadensis Leaf Juice, Prunus Armeniaca (Apricot) Kernel Oil, Glycerin, Rosa Damascena Flower, Rice Ferment Filtrate (Sake), Sodium Ascorbate, Water, Punica Granatum Seed Oil, Citrus Limon (Lemon) Fruit Extract, Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Limon (Lemon) Peel Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Lycium Barbarum Fruit Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Pisum Sativum (Pea) Extract, Xanthan Gum, Kojic Acid, Sodium Bicarbonate, Lauryl Glucoside, Myristyl Glucoside, Polyglyceryl-6 Laurate, Dehydroacetic Acid, Benzyl Alcohol, Citral, Citronellol, Geraniol, Limonene, Linalool
Review

Does 100% Pure Brightening Serum Work?

 
According to CreamScan's analysis of the ingredient list, here’s what 100% Pure Brightening Serum has to offer:
 
✅ Significant moisturizing. It has a moisturizing rating of 6.8 out of 10.
✅ Soothing: 100% Pure Brightening Serum contains a high concentration of soothing ingredients, which may help to reduce irritation and calm the skin.
✅ Antioxidant protection

  

Key Benefits of 100% Pure Brightening Serum

 
These are the key benefits you can expect from using 100% Pure Brightening Serum:
 

🔵 Lightweight Moisturizer Perfect for Combination and Oily Skin

According to CreamScan analysis, 100% Pure Brightening Serum is highly moisturizing, with a moisturizing rating of 6.8 out of 10.

Is it more humectant or occlusive? Significantly more humectant. It has a maximum humectancy of 10 out of 10, primarily due to the substantial concentration of Aloe Barbadensis Leaf Juice (est. ≈75.0%) and Glycerin (est. ≈4.0%), and a moderate occlusivity of 3.5 out of 10, mainly due to the high content of Prunus Armeniaca (Apricot) Kernel Oil (est. ≈6.0%).

This type of moisturizer is ideal for people with combination and oily skin who want maximum hydration in a relatively lightweight, non-greasy formula. It combines a significant amount of humectants with a limited amount of occlusive ingredients to boost moisturizing efficacy without feeling too heavy.

This product may also be a good choice for people with normal skin who prefer fast-absorbing textures, as it balances significant moisturizing potential with a relatively lightweight texture.

💧 A Humectant Boost for Any Skincare Routine

But it’s not limited to combination and oily skin - such a humectant boost will also positively contribute to the moisturizing efficacy of any skincare routine when used as a step before applying the main moisturizer. This type of formulation is typically used in serums, where a light, fast-absorbing texture is key.

Please refer to the Ratings section below for details of the moisturizing rating calculation.

🍀 Rich in Skin-Protecting Antioxidants

We estimate that 100% Pure Brightening Serum is rich (> 3%) in antioxidants, specifically Aloe Barbadensis Leaf Juice (est. ≈75.0%).

A key benefit of antioxidants is their ability to reduce oxidative stress caused by free radicals and therefore prevent accelerated skin aging. Studies also show that antioxidants can protect against environmental damage such as UV radiation and pollution, and help reduce inflammation and skin redness.

🔴 Skin Soothing and Calming Potential

Based on the ingredient list analysis, 100% Pure Brightening Serum is rich (> 5%) in soothing ingredients, particularly Aloe Barbadensis Leaf Juice (est. ≈75.0%).

When applied to the skin, compounds of soothing ingredients, such as triglycerides, phospholipids, fatty acids, phenolic compounds, and antioxidants, work together to soothe the skin through various mechanisms: reducing inflammation, promoting wound healing, repairing the skin barrier, and providing antimicrobial and antioxidant activities.

📌 Please note that this is not a complete list of benefits. We are in the process of enhancing our model to incorporate anti-pigmentation, exfoliation and anti-acne ratings.

Things to Be Aware Of: 100% Pure Brightening Serum

 
CreamScan identified a few things to consider before adding 100% Pure Brightening Serum to your skincare routine:
 

⚠️ Questionable anti-wrinkle efficacy

If one of your main reasons for choosing 100% Pure Brightening Serum is its potential anti-aging effects, please note that, according to CreamScan analysis, it currently has a zero anti-wrinkle rating.

It contains Sodium Ascorbate, an ingredient often marketed as effective in reducing wrinkles. However, the studies supporting the anti-wrinkle claims of Sodium Ascorbate provide insufficient evidence of its efficacy according to CreamScan Research Evaluation Standards.

While this does not categorically rule out the possibility that Sodium Ascorbate may reduce wrinkles, its efficacy is not supported by convincing, vehicle-controlled, double-blind clinical studies - at least none that were available to the CreamScan team at the time of publication.

Therefore, this ingredient does not generate the anti-wrinkle rating.

📌 Moisturizers, when used regularly, are proven to prevent wrinkle formation and even reduce existing wrinkles. Therefore, this product, like any other moisturizer, can deliver some anti-wrinkle effects through its moisturizing action.

Please refer to the Ratings section below for details of the anti-wrinkle rating calculation.

Pros & Cons of 100% Pure Brightening Serum

 
Here’s an overview of the pros and cons of 100% Pure Brightening Serum to help you decide if it’s the right choice for your skincare routine:
 

🟩 Pros:

✅ When used alone: Provides humectant-rich moisturizing perfect for combination and oily skin
✅ Also a good choice for people with normal skin who prefer fast-absorbing textures
✅ As part of a routine: A humectant moisturizing boost, beneficial for any skin type
✅ Lightweight texture
✅ Rich in antioxidants that combat oxidative stress associated with accelerated skin aging and defend against environmental damage
✅ Potentially soothing, as it contains a high concentration of soothing ingredients, specifically Aloe Barbadensis Leaf Juice
 

⭕ Cons: 

⚠️ Questionable anti-wrinkle efficacy
   

Summary: 100% Pure Brightening Serum

 
Based on the ingredient list analysis, CreamScan AI suggests that 100% Pure Brightening Serum
, when used alone, delivers lightweight, humectant-rich moisturizing, perfect for combination and oily skin. It's also a great option for those with normal skin who prefer fast-absorbing textures. As part of a moisturizing routine, it provides a humectant boost, beneficial for all skin types.
 
Rich in antioxidants, 100% Pure Brightening Serum helps protect against free radical damage and offers multiple benefits for all skin types, including preventing premature aging, defending against environmental damage, and calming inflammation. This product is also formulated with a high concentration of soothing ingredients, offering the potential to calm and comfort irritated skin. Whether you’re experiencing redness, irritation, or general sensitivity, its soothing properties may help restore balance and provide relief.
 
That said, there are some things about 100% Pure Brightening Serum worth noting.
 
If one of your main reasons for considering 100% Pure Brightening Serum is its potential anti-aging effects, please note that, according to CreamScan analysis, its anti-wrinkle efficacy is questionable. None of the ingredients in this product provide substantial evidence of their anti-wrinkle efficacy according to CreamScan Research Evaluation Standards.
 
📌 Fact check. At CreamScan, we are committed to accuracy and fairness. If you spot any errors or something that doesn’t seem right, please click here to let us know. We regularly update the ingredient lists and monitor the latest research on ingredient efficacy to ensure that our information remains as complete and precise as possible. The information provided here is for informational purposes only and does not substitute professional advice. We do not guarantee the efficacy or safety of any product, as individual results may vary.

 

Ingredient Breakdown

Est. % Ingredient Origin Functions
75
6
4
3
2
1.5
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.15
0.3
0.3
0.3
0.3
Est. %
Aloe Barbadensis Leaf Juice
Function:
Origin:
Prunus Armeniaca (Apricot) Kernel Oil
Function:
Origin:
Glycerin
Function:
Origin:
Rosa Damascena Flower
Function:
Origin:
Rice Ferment Filtrate (Sake)
Function:
Origin:
Sodium Ascorbate
Function:
Origin:
Water
Function:
Origin:
Punica Granatum Seed Oil
Function:
Origin:
Citrus Limon (Lemon) Fruit Extract
Function:
Origin:
Citrus Aurantium Dulcis (Orange) Peel Oil
Function:
Origin:
Citrus Limon (Lemon) Peel Oil
Function:
Origin:
Citrus Aurantium Bergamia (Bergamot) Fruit Oil
Function:
Origin:
Lycium Barbarum Fruit Extract
Function:
Origin:
Glycyrrhiza Glabra (Licorice) Root Extract
Function:
Origin:
Pisum Sativum (Pea) Extract
Function:
Origin:
Xanthan Gum
Function:
Origin:
Kojic Acid
Function:
Origin:
Sodium Bicarbonate
Function:
Origin:
Lauryl Glucoside
Function:
Origin:
Myristyl Glucoside
Function:
Origin:
Polyglyceryl-6 Laurate
Function:
Origin:
Dehydroacetic Acid
Function:
Origin:
Benzyl Alcohol
Function:
Origin:
Citral
Function:
Origin:
Citronellol
Function:
Origin:
Geraniol
Function:
Origin:
Limonene
Function:
Origin:
Linalool
Function:
Origin:

Ratings

All humectants
79.9
75
4
0.3
0.3
0.3
Benchmark
10
All occlusives
7.0
6.0
1.0
Benchmark
20
Moisturizing rating
6.8
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 79.9 10
10.0
75
4
0.3
0.3
0.3
Occlusivity All occlusives 7.0 20
3.5
6.0
1.0
Moisturizing rating
6.8
Ingredient Est. % Benchmark Humectancy
75
4
0.3
0.3
0.3
All humectants 79.9 10
10
All humectants
79.9
75
4
0.3
0.3
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
6
1
All occlusives 7.0 20
3.5
All occlusives
7.0
6.0
1.0
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
n/a
- 1.5 -
Total
0
Sodium Ascorbate
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
1.5
Anti-wrinkle rating
0
Ingredient Est. % Benchmark
Rich in Antioxidants
75
1.5
1
0.3
0.3
0.3
All antioxidants 78.4 3 Rich in antioxidants
All antioxidants
78.4
Aloe Barbadensis Leaf Juice
75
Sodium Ascorbate
1.5
Punica Granatum Seed Oil
1
Lycium Barbarum Fruit Extract
0.3
Glycyrrhiza Glabra (Licorice) Root Extract
0.3
Kojic Acid
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
75
0.3
All soothing 75.3 5 Rich in soothing
All soothing
75.3
75
0.3
Benchmark
5

Ingredients explained

Aloe Barbadensis Leaf Juice
Est. %75
Function
Origin
Aloe Barbadensis Leaf JuiceA gelatinous juice from Aloe vera leaves that acts as a powerful humectant, emollient, and antioxidant. It contains enzymes, amino acids, vitamins, and minerals that soothe irritated skin and have wound-healing and anti-inflammatory properties.
Prunus Armeniaca (Apricot) Kernel Oil
Est. %6
Function
Origin
Prunus Armeniaca (Apricot) Kernel OilA fatty oil expressed from the seed kernels of apricot fruits. This oil is an emollient and occlusive moisturizer comprised of around 60% oleic acid, followed by linoleic and palmitic acid, carotenoids, vitamin E, and other antioxidant compounds.
Glycerin
Est. %4
Function
Origin
Glycerin

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

Rosa Damascena Flower
Est. %3
Function
Origin
Rosa Damascena Flower
Rice Ferment Filtrate (Sake)
Est. %2
Function
Origin
Rice Ferment Filtrate (Sake)
Sodium Ascorbate
Est. %1.5
Function
Origin
Sodium AscorbateA well-researched sodium salt of vitamin C. It has antioxidant, collagen-boosting, and pigment-improving properties. It degrades very easily when exposed to air and needs careful packaging.
Water
Est. %1.3
Function
Origin
WaterThe most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Punica Granatum Seed Oil
Est. %1
Function
Origin
Punica Granatum Seed OilAn emollient and occlusive moisturizing pomegranate seed oil that is rich in a rare fatty acid called punicic acid, and that contains a high content of the antioxidant vitamin E.
Citrus Limon (Lemon) Fruit Extract
Est. %0.3
Function
Origin
Citrus Limon (Lemon) Fruit Extract

A fragrant extract from lemon peels that contains various antioxidant flavonoids, organic acids, and limonoids – which are currently under investigation as potential anti-wrinkle and anti-pigment compounds.

Citrus Aurantium Dulcis (Orange) Peel Oil
Est. %0.3
Function
Origin
Citrus Aurantium Dulcis (Orange) Peel Oil

An essential oil derived from the peels of the sweet orange. It is commonly used as a fragrance because of its pleasant, citrusy scent. The main constituent of the essential oil is limonene (up to 96%).

Citrus Limon (Lemon) Peel Oil
Est. %0.3
Function
Origin
Citrus Limon (Lemon) Peel Oil

A fragrant essential oil extracted from the rind or peel of a lemon. It is mainly comprised of limonene (up to 70%) and has a fresh, citrusy scent. Lemon peel oil may cause a sun-induced skin rash in people with a sensitivity towards citrus fruits.

Citrus Aurantium Bergamia (Bergamot) Fruit Oil
Est. %0.3
Function
Origin
Citrus Aurantium Bergamia (Bergamot) Fruit Oil

An essential oil expressed from the peels of the bergamot orange. The scent of bergamot oil is woodier than those of other citrus essential oils. This essential oil is still not recommended if you are sensitive to citrus fruits.

Lycium Barbarum Fruit Extract
Est. %0.3
Function
Origin
Lycium Barbarum Fruit ExtractAn extract obtained from Goji berries with moisturizing and antioxidant polysaccharides and glycoproteins. It is also rich in other antioxidants such as vitamins B and C, carotenoids, flavonoids, and phytosterols.
Glycyrrhiza Glabra (Licorice) Root Extract
Est. %0.3
Function
Origin
Glycyrrhiza Glabra (Licorice) Root ExtractAn extract from the licorice root. It contains a well-researched anti-inflammatory compound called glycyrrhizin that can reduce inflammation. Licorice root extract is also used for its powerful antioxidant effects and ability to treat pigmentation.
Pisum Sativum (Pea) Extract
Est. %0.3
Function
Origin
Pisum Sativum (Pea) ExtractAn extract derived from peas that contains many proteins with humectant moisturizing properties. Patents have claimed that it is able to stimulate cell renewal and increase melanin production.
Xanthan Gum
Est. %0.3
Function
Origin
Xanthan GumA natural multi-functional ingredient that originates from fermented sugars. Xanthan gum acts as a viscosity-building agent to thicken skincare products. It is also an excellent stabilizer and works well to hold other ingredients together.
Kojic Acid
Est. %0.3
Function
Origin
Kojic AcidA bioactive compound isolated from various fungi or fermented products. It is one of the most common and potent anti-pigment and brightening ingredients, and has been successfully tested on humans.
Sodium Bicarbonate
Est. %0.3
Function
Origin
Sodium BicarbonateA sodium salt that increases pH and removes dead skin cells.
Lauryl Glucoside
Est. %0.3
Function
Origin
Lauryl GlucosideA natural nonionic surfactant, which means it acts as an effective cleansing ingredient. It can act alone as a cleanser or be paired with anionic surfactants to make them milder on the skin.
Myristyl Glucoside
Est. %0.3
Function
Origin
Myristyl Glucoside
Polyglyceryl-6 Laurate
Est. %0.3
Function
Origin
Polyglyceryl-6 Laurate
Dehydroacetic Acid
Est. %0.3
Function
Origin
Dehydroacetic AcidA globally approved preservative ingredient. It is a powerful fungicide and a moderate bactericide, which makes it a broad-spectrum preservative. Because it is mildly effective against bacteria, it is often paired with stronger bactericides.
Benzyl Alcohol
Est. %0.3
Function
Origin
Benzyl Alcohol

A multifunctional ingredient that is supplied as a clear, colorless liquid. Its main function is as a flavoring agent and fragrance. It also acts as a broad-spectrum preservative, solvent, and viscosity-controlling agent that thins the product.

Citral
Est. %0.15
Function
Origin
Citral

A fragrant compound found in many essential oils (especially lemon myrtle and lemongrass essential oil). It has a sweet, lemon-like scent. People with sensitive skin should try to avoid products with citral, or at least do a patch test before using.

Citronellol
Est. %0.3
Function
Origin
Citronellol

A fragrant compound found naturally in many essential oils (mainly lemongrass). It can have a lemon or a rose scent. People with sensitive skin should try to avoid products with citronellol, or at least do a patch test before using it.

Geraniol
Est. %0.3
Function
Origin
Geraniol

A fragrant, volatile, plant-based, liquid chemical that can be naturally found in many essential oils (specifically rose, palmarosa, citronella). It has a rose-like scent. It is a potential irritant and may cause an allergic reaction in some people.

Limonene
Est. %0.3
Function
Origin
Limonene

One of the most used fragrances in skincare products. It is produced from the peels of citrus fruits and has a fresh, pleasant, citrusy smell. People who are sensitive to citrus should try to avoid it, or at least do a patch test before using it.

Linalool
Est. %0.3
Function
Origin
LinaloolA fragrant, volatile compound naturally present in many essential oils. It has a pleasant scent and is often used in skincare products as a fragrance. People with sensitive skin should try to avoid it, or at least do a patch test before using it.