Tower 28 Beauty Swipe Serum Concealer 2 0 Bu

Tower 28 Beauty Swipe Serum Concealer 2 0 Bu
3.1
/ 10
Moisturizing
6.2 Humectancy icon Humectancy
0.0 Occlusivity icon Occlusivity

Review

Does Tower 28 Beauty Swipe Serum Concealer 2 0 Bu work?

Based on the ingredient list analysis by CreamScan AI, these are the key benefits you can expect from using Tower 28 Beauty Swipe Serum Concealer 2 0 Bu:

  • Light moisturizing. It has a moisturizing rating of 3.1 out of 10.

Lightweight moisturizer well-suited for oily skin and a humectant enhancement for any skincare routine

According to CreamScan analysis, Tower 28 Beauty Swipe Serum Concealer 2 0 Bu is lightly moisturizing, with a moisturizing rating of 3.1 out of 10.

Is it more humectant or occlusive? Purely humectant. It has zero occlusivity (we didn't find any occlusive ingredients on the ingredient list) and a high humectancy of 6.2 out of 10, primarily due to the high content of Propanediol (est. ≈3.0%) and Glycerin (est. ≈2.0%).

This humectant-rich product, when used alone as a moisturizer, is well-suited for oily skin, providing moderate hydration in a lightweight, fast-absorbing formula without any occlusive ingredients.

Tip: Certain studies suggest that humectants alone may not effectively moisturize the skin. If you use this product as your only moisturizer, we recommend following it with one that contains at least some occlusive ingredients.

But it’s not limited to oily skin - such a humectant enhancement will also positively contribute to the moisturizing efficacy of any skincare routine when used as a step before applying the main moisturizer. This type of formulation is typically used in serums, where a light, fast-absorbing texture is key.

Please refer to the Ratings section below for details of the moisturizing rating calculation.

Questionable anti-wrinkle efficacy

According to CreamScan analysis, Tower 28 Beauty Swipe Serum Concealer 2 0 Bu has a zero anti-wrinkle rating.

It contains some ingredients often marketed as effective in reducing wrinkles, specifically Centella Asiatica Extract, Camellia Sinensis Leaf Extract, Lactobacillus Ferment, and Caffeine. However, the studies supporting the anti-wrinkle claims of these ingredients provide insufficient evidence of efficacy according to CreamScan Research Evaluation Standards. Therefore, these ingredients do not generate the anti-wrinkle rating.

Moisturizers, when used regularly, are proven to prevent wrinkle formation and even reduce existing wrinkles. Therefore, this product, like any other moisturizer, can deliver some anti-wrinkle effects through its moisturizing action.

Please refer to the Ratings section below for details of the anti-wrinkle rating calculation.

Ingredients

Est. % Ingredient Origin Functions
75
6
4
3
2
1.5
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Est. %
Water
Function:
Origin:
Hydrogenated Polyisobutene
Function:
Origin:
Isononyl Isononanoate
Function:
Origin:
Propanediol
Function:
Origin:
Glycerin
Function:
Origin:
Polyglyceryl-3 Polyricinoleate
Function:
Origin:
Polyglyceryl-3 Diisostearate
Function:
Origin:
Disteardimonium Hectorite
Function:
Origin:
Sorbitan Isostearate
Function:
Origin:
Magnesium Sulfate
Function:
Origin:
Sodium Dehydroacetate
Function:
Origin:
Caprylyl Glycol
Function:
Origin:
1,2-Hexanediol
Function:
Origin:
Magnesium Stearate
Function:
Origin:
Tocopheryl Acetate
Function:
Origin:
Sodium Lauroyl Glutamate
Function:
Origin:
Lysine
Function:
Origin:
Magnesium Chloride
Function:
Origin:
Sodium Hyaluronate
Function:
Origin:
Cassia Angustifolia Seed Polysaccharide
Function:
Origin:
Centella Asiatica Extract
Function:
Origin:
Lactobacillus Ferment Lysate
Function:
Origin:
Camellia Sinensis Leaf Extract
Function:
Origin:
Punica Granatum Bark/Fruit Extract
Function:
Origin:
Lactobacillus Ferment
Function:
Origin:
Caffeine
Function:
Origin:
CI 77002
Function:
Origin:
Titanium Dioxide (CI 77891)
Function:
Origin:
Iron Oxides (CI 77491)
Function:
Origin:

Ratings

All humectants
6.2
3
2
0.3
0.3
0.3
0.3
Benchmark
10
All occlusives
0.0
None
Benchmark
20
Moisturizing rating
3.1
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 6.2 10
6.2
3
2
0.3
0.3
0.3
0.3
Occlusivity All occlusives 0.0 20
0.0
None
Moisturizing rating
3.1
Ingredient Est. % Benchmark Humectancy
3
2
0.3
0.3
0.3
0.3
All humectants 6.2 10
6.2
All humectants
6.2
3
2
0.3
0.3
0.3
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
None
All occlusives 0.0 20
0.0
All occlusives
0.0
None
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
n/a
- 0.3 -
n/a
- 0.3 -
n/a
- 0.3 -
n/a
- 0.3 -
Total
0
Centella Asiatica Extract
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Camellia Sinensis Leaf Extract
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Lactobacillus Ferment
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Caffeine
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Anti-wrinkle rating
0
Ingredient Est. % Benchmark
Rich in Antioxidants
0.3
0.3
0.3
0.3
0.3
0.3
All antioxidants 1.8 3 No
All antioxidants
1.8
Tocopheryl Acetate
0.3
Sodium Hyaluronate
0.3
Centella Asiatica Extract
0.3
Camellia Sinensis Leaf Extract
0.3
Punica Granatum Bark/Fruit Extract
0.3
Caffeine
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
0.3
0.3
0.3
All soothing 0.9 5 No
All soothing
0.9
0.3
0.3
0.3
Benchmark
5

Ingredients explained

Water
Est. %75
Function
Origin
WaterThe most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Hydrogenated Polyisobutene
Est. %6
Function
Origin
Hydrogenated PolyisobuteneA viscous liquid that makes a great oil base due to its smooth sensorial profile. It has emollient features, including good spreadability and little tack upon application. It also has the added benefit of being able to thicken products.
Isononyl Isononanoate
Est. %4
Function
Origin
Isononyl IsononanoateAn ester of a branched fatty acid with a branched fatty alcohol. It is an easily spreadable emollient that has a silky, dry, non-greasy feel on the skin.
Propanediol
Est. %3
Function
Origin
PropanediolAn excellent solvent capable of mixing water with normally water-insoluble ingredients. It also functions as a humectant due to its water-loving alcohol groups. Propanediol can control the viscosity of a product by reducing its thickness.
Glycerin
Est. %2
Function
Origin
Glycerin

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

Polyglyceryl-3 Polyricinoleate
Est. %1.5
Function
Origin
Polyglyceryl-3 Polyricinoleate
Polyglyceryl-3 Diisostearate
Est. %1.3
Function
Origin
Polyglyceryl-3 DiisostearateA vegetable-based ingredient that stabilizes mixtures of oil and water.
Disteardimonium Hectorite
Est. %1
Function
Origin
Disteardimonium HectoriteA clay ingredient that functions primarily as a viscosity controlling agent that thickens all types of formulas. Disteardimonium hectorite imparts a smooth, velvety feel, making it a luxurious addition to any formula.
Sorbitan Isostearate
Est. %0.3
Function
Origin
Sorbitan IsostearateA mild yet powerful emulsifier primarily utilized to produce water-in-oil emulsions. It helps to create a particularly rich and substantial emulsion.
Magnesium Sulfate
Est. %0.3
Function
Origin
Magnesium SulfateA naturally occurring mineral that is commonly used in skincare products as a bulking agent. It helps to control the viscosity of products by making them thicker.
Sodium Dehydroacetate
Est. %0.3
Function
Origin
Sodium DehydroacetateA sodium salt of dehydroacetic acid that is most commonly used as a preservative. It is a strong fungicide and a moderate bactericide, which makes it an effective broad-spectrum preservative.
Caprylyl Glycol
Est. %0.3
Function
Origin
Caprylyl GlycolAn emollient that improves product spreadability and offers a silky feel on the skin. It also acts as a preservative booster that improves the efficacy of other preservatives. According to the manufacturer, it is also a humectant moisturizer.
1,2-Hexanediol
Est. %0.3
Function
Origin
1,2-HexanediolA multi-functional formula helper. It is a well-studied preservtive against bacteria and can help pigments and fragrances disperse evenly in a formula.
Magnesium Stearate
Est. %0.3
Function
Origin
Magnesium StearateA multifunctional ester that thickens and prevents clumping.
Tocopheryl Acetate
Est. %0.3
Function
Origin
Tocopheryl Acetate

An antioxidant derivative of tocopherol (vitamin E). It helps to protect cells from free radicals and UV damage through the conversion to active vitamin E in the skin. It is more stable than tocopherol.

Sodium Lauroyl Glutamate
Est. %0.3
Function
Origin
Sodium Lauroyl GlutamateA naturally-derived amino-acid based cleansing ingredient. It is known to be a mild yet high foaming cleanser that won't strip skin or leave it feeling tight and dry.
Lysine
Est. %0.3
Function
Origin
LysineA humectant moisturizing amino acid that is a part of the skin's Natural Moisturizing Factor. It is slightly alkaline and helps to balance the product's pH. It may have a slightly fishy smell.
Magnesium Chloride
Est. %0.3
Function
Origin
Magnesium ChlorideA chloride salt with a bitter taste and the ability to thicken water-in-oil emulsions.
Sodium Hyaluronate
Est. %0.3
Function
Origin
Sodium Hyaluronate

A sodium salt of famous hyaluronic acid. A potent humectant that hydrates the skin, supports collagen function, and fills out small wrinkles. Sodium hyaluronate also offers soothing and antioxidant properties.

Cassia Angustifolia Seed Polysaccharide
Est. %0.3
Function
Origin
Cassia Angustifolia Seed PolysaccharideAn ingredient obtained from a plant commonly called Senna. Polysaccharides are known to create a mild humectant film on the skin, helping to retain moisture. It can also make the skin appear smooth and contribute to a glowing look.
Centella Asiatica Extract
Est. %0.3
Function
Origin
Centella Asiatica ExtractAn extract from the leaves of the Gotu kola. It is used in skincare for its antioxidant, wound healing, anti-inflammatory, and anti-aging properties. It increases the production of collagen and hyaluronic acid in the skin.
Lactobacillus Ferment Lysate
Est. %0.3
Function
Origin
Lactobacillus Ferment Lysate
Camellia Sinensis Leaf Extract
Est. %0.3
Function
Origin
Camellia Sinensis Leaf Extract

An antioxidant green tea extract. In the deeper layers, it slows down the destruction of collagen, elastin, and hyaluronic acid – thus delaying the signs of aging. It also acts as an anti-acne, soothing, moisturizing, and emollient ingredient.

Punica Granatum Bark/Fruit Extract
Est. %0.3
Function
Origin
Punica Granatum Bark/Fruit Extract
Lactobacillus Ferment
Est. %0.3
Function
Origin
Lactobacillus FermentA biotechnological product – a mixture of metabolic products of Lactobacillus culture. Some Lactobacillus forms have been reported to have anti-wrinkle and barrier repairing effects, as well as able to improve skin hydration, elasticity, and gloss.
Caffeine
Est. %0.3
Function
Origin
CaffeineAn antioxidant compound that is obtained from coffee and tea leaves. It increases the microcirculation of blood in the skin and is claimed to be able to reduce the appearance of orange peel skin (although the research is lacking).
CI 77002
Est. %0.3
Function
Origin
CI 77002
Titanium Dioxide (CI 77891)
Est. %0.3
Function
Origin
Titanium Dioxide (CI 77891)One of two the most commonly used mineral sunscreens. It can absorb UV light, including UVB – which causes burning, tanning, and even skin cancer. Also used as a colorant, titanium dioxide gives a product a bright white color.
Iron Oxides (CI 77491)
Est. %0.3
Function
Origin
Iron Oxides (CI 77491)A red colorant also known as red iron oxide. This is an EU-approved colorant used in a wide variety of products.