Tower 28 Beauty Lipsoftie Lip Treatment Watermelon Kiwi Review

Tower 28 Beauty Lipsoftie Lip Treatment Watermelon Kiwi
4.1
/ 10
Moisturizing
0.6 Humectancy icon Humectancy
7.6 Occlusivity icon Occlusivity
Ingredients

Tower 28 Beauty Lipsoftie Lip Treatment Watermelon Kiwi Ingredients

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Full Ingredient List (INCI):

Hydrogenated Polyisobutene, Polybutene, Diisostearyl Malate, Hydrogenated Soybean Oil, Hydrogenated Olive Oil, Polyhydroxystearic Acid, Hydrogenated Jojoba Oil, Ethylene/Propylene/Styrene Copolymer, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Lauroyl Lysine, Butyrospermum Parkii (Shea) Butter, Ricinus Communis (Castor) Seed Oil, Caprylyl Glycol, Tocopherol, Ethylhexylglycerin, Phytosterols, Tocopheryl Acetate, Butylene/Ethylene/Styrene Copolymer, Simmondsia Chinensis (Jojoba) Seed Oil, Glycine Soja (Soybean) Oil, Cocos Nucifera (Coconut) Oil, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Flavor (Aroma), Linalool, Barium Sulfate (CI 77120), Iron Oxides (CI 77492), Red 28 Lake (CI 45410)
Review

Does Tower 28 Beauty Lipsoftie Lip Treatment Watermelon Kiwi Work?

 
According to CreamScan's analysis of the ingredient list, here’s what Tower 28 Beauty Lipsoftie Lip Treatment Watermelon Kiwi has to offer:
 
Moderate moisturizing. It has a moisturizing rating of 4.1 out of 10.

  

Key Benefits of Tower 28 Beauty Lipsoftie Lip Treatment Watermelon Kiwi

 
These are the key benefits you can expect from using Tower 28 Beauty Lipsoftie Lip Treatment Watermelon Kiwi:
 

🔵🔵 Moisturizer with the Right Occlusivity for Normal to Dry Skin

According to CreamScan analysis, Tower 28 Beauty Lipsoftie Lip Treatment Watermelon Kiwi is quite moisturizing, with a moisturizing rating of 4.1 out of 10.

Is it more humectant or occlusive? Significantly more occlusive. It has a low Humectancy of 0.6 out of 10 and a high Occlusivity of 7.6 out of 10, primarily due to the high content of Hydrogenated Soybean Oil (est. ≈6.0%), Hydrogenated Olive Oil (est. ≈4.0%) and Hydrogenated Jojoba Oil (est. ≈2.0%).

This type of product, when used as a standalone moisturizer, may provide a significant level of occlusive hydration that is adequate for normal to dry skin.

The occlusive profile of Tower 28 Beauty Lipsoftie Lip Treatment Watermelon Kiwi suggests a texture that is rich and creamy but not overly thick, offering the potential to absorb into the skin without leaving a greasy afterfeel in most cases.

Please refer to the Ratings section below for details of the moisturizing rating calculation.

📌 Please note that this is not a complete list of benefits. We are in the process of enhancing our model to incorporate anti-pigmentation, exfoliation and anti-acne ratings.

Things to Be Aware Of: Tower 28 Beauty Lipsoftie Lip Treatment Watermelon Kiwi

 
CreamScan identified a few things to consider before adding Tower 28 Beauty Lipsoftie Lip Treatment Watermelon Kiwi to your skincare routine:
 

⚠️ Needs to Be Paired with Extra Humectants for Optimal Moisturizing Efficacy

An ideal moisturizer for any skin type should balance the right level of occlusivity (depending on skin type) with a significant amount of humectants, while Tower 28 Beauty Lipsoftie Lip Treatment Watermelon Kiwi contains a low level of humectants.

People with normal to dry skin would definitely benefit from adding more humectants to their moisturizing routine beyond what this product offers. If this is your only moisturizer, it may be worth including a humectant-rich product, such as a serum, in your skincare routine.

Pros & Cons of Tower 28 Beauty Lipsoftie Lip Treatment Watermelon Kiwi

 
Here’s an overview of the pros and cons of Tower 28 Beauty Lipsoftie Lip Treatment Watermelon Kiwi to help you decide if it’s the right choice for your skincare routine:
 

🟩 Pros:

Provides the right level of occlusivity to moisturize normal to dry skin
Rich and creamy texture without being overly thick
 

⭕ Cons: 

⚠️ Only if used as a standalone moisturizer - needs to be paired with extra humectants for optimal moisturizing efficacy
   

Summary: Tower 28 Beauty Lipsoftie Lip Treatment Watermelon Kiwi

 
Based on the ingredient list analysis, CreamScan AI suggests that Tower 28 Beauty Lipsoftie Lip Treatment Watermelon Kiwi
, as a moisturizer, provides an adequate level of occlusivity for normal to dry skin, delivered in a rich yet not overly thick formula.
 
That said, there are some things about Tower 28 Beauty Lipsoftie Lip Treatment Watermelon Kiwi worth noting.
 
If you use this product as your only moisturizer in a routine, please note that it contains only a small amount of humectants. Regardless of your skin type, adding extra humectants can enhance optimal moisturizing efficacy. Therefore, it may be worth pairing Tower 28 Beauty Lipsoftie Lip Treatment Watermelon Kiwi with a humectant-rich product, such as a serum, in your skincare routine.
 
📌 Fact check. At CreamScan, we are committed to accuracy and fairness. If you spot any errors or something that doesn’t seem right, please click here to let us know. We regularly update the ingredient lists and monitor the latest research on ingredient efficacy to ensure that our information remains as complete and precise as possible. The information provided here is for informational purposes only and does not substitute professional advice. We do not guarantee the efficacy or safety of any product, as individual results may vary.

 

Ingredient Breakdown

Est. % Ingredient Origin Functions
45
22
11
6
4
3
2
1.5
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Est. %
Hydrogenated Polyisobutene
Function:
Origin:
Polybutene
Function:
Origin:
Diisostearyl Malate
Function:
Origin:
Hydrogenated Soybean Oil
Function:
Origin:
Hydrogenated Olive Oil
Function:
Origin:
Polyhydroxystearic Acid
Function:
Origin:
Hydrogenated Jojoba Oil
Function:
Origin:
Ethylene/Propylene/Styrene Copolymer
Function:
Origin:
Copernicia Cerifera (Carnauba) Wax
Function:
Origin:
Euphorbia Cerifera (Candelilla) Wax
Function:
Origin:
Lauroyl Lysine
Function:
Origin:
Butyrospermum Parkii (Shea) Butter
Function:
Origin:
Ricinus Communis (Castor) Seed Oil
Function:
Origin:
Caprylyl Glycol
Function:
Origin:
Tocopherol
Function:
Origin:
Ethylhexylglycerin
Function:
Origin:
Phytosterols
Function:
Origin:
Tocopheryl Acetate
Function:
Origin:
Butylene/Ethylene/Styrene Copolymer
Function:
Origin:
Simmondsia Chinensis (Jojoba) Seed Oil
Function:
Origin:
Glycine Soja (Soybean) Oil
Function:
Origin:
Cocos Nucifera (Coconut) Oil
Function:
Origin:
Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate
Function:
Origin:
Flavor (Aroma)
Function:
Origin:
Linalool
Function:
Origin:
Barium Sulfate (CI 77120)
Function:
Origin:
Iron Oxides (CI 77492)
Function:
Origin:
Red 28 Lake (CI 45410)
Function:
Origin:

Ratings

All humectants
0.6
0.3
0.3
Benchmark
10
All occlusives
15.1
6.0
4.0
2.0
1.0
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
20
Moisturizing rating
4.1
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 0.6 10
0.6
0.3
0.3
Occlusivity All occlusives 15.1 20
7.6
6.0
4.0
2.0
1.0
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Moisturizing rating
4.1
Ingredient Est. % Benchmark Humectancy
0.3
0.3
All humectants 0.6 10
0.6
All humectants
0.6
0.3
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
6
4
2
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
All occlusives 15.1 20
7.6
All occlusives
15.1
6.0
4.0
2.0
1.0
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
None
Total
0
None
Anti-wrinkle rating
0
Ingredient Est. % Benchmark
Rich in Antioxidants
0.3
0.3
0.3
0.3
0.3
All antioxidants 1.5 3 No
All antioxidants
1.5
Tocopherol
0.3
Phytosterols
0.3
Tocopheryl Acetate
0.3
Glycine Soja (Soybean) Oil
0.3
Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
None
All soothing 0 5 No
All soothing
0
None
Benchmark
5

Ingredients explained

Hydrogenated Polyisobutene
Est. %45
Function
Origin
Hydrogenated PolyisobuteneA viscous liquid that makes a great oil base due to its smooth sensorial profile. It has emollient features, including good spreadability and little tack upon application. It also has the added benefit of being able to thicken products.
Polybutene
Est. %22
Function
Origin
PolybuteneA petro-based ingredient that thickens and hold products together.
Diisostearyl Malate
Est. %11
Function
Origin
Diisostearyl MalateAn emollient ester that softens the skin and keeps it feeling smooth. It is characterized by a cushiony feel and glossy sheen, which is why it is frequently used in lip products.
Hydrogenated Soybean Oil
Est. %6
Function
Origin
Hydrogenated Soybean OilA thicker, more solid form of soybean oil that contains occlusive moisturizing saturated fatty acids.
Hydrogenated Olive Oil
Est. %4
Function
Origin
Hydrogenated Olive OilA transformed olive oil that is rich in occlusive moisturizing oleic and linoleic fatty acids. It also helps to thicken a formula.
Polyhydroxystearic Acid
Est. %3
Function
Origin
Polyhydroxystearic AcidA soft and malleable amber wax naturally derived from vegetable sources. It allows minerals to be very finely dispersed, which can improve SPF, decrease the white cast in sunscreens, and increase the color expression in pigmented products.
Hydrogenated Jojoba Oil
Est. %2
Function
Origin
Hydrogenated Jojoba OilA potent occlusive moisturizing jojoba oil derivative.
Ethylene/Propylene/Styrene Copolymer
Est. %1.5
Function
Origin
Ethylene/Propylene/Styrene Copolymer
Copernicia Cerifera (Carnauba) Wax
Est. %1
Function
Origin
Copernicia Cerifera (Carnauba) WaxObtained from the leaves of Carnauba wax palm, this occlusive, emollient, and film-forming wax is commonly used in lip products. It is comprised mainly of various wax esters and is one of the hardest and most resistant plant waxes.
Euphorbia Cerifera (Candelilla) Wax
Est. %0.3
Function
Origin
Euphorbia Cerifera (Candelilla) WaxA thick wax obtained from the stems of the Candelilla, or wax plant that is native to Mexico and the southern USA. Its stems are covered in wax to protect the plant from water loss. It is an occlusive moisturizing and emollient ingredient.
Lauroyl Lysine
Est. %0.3
Function
Origin
Lauroyl LysineA synthetic insoluble powder that improves the texture of a product, leaving the skin silky smooth and absorbing oils and sweat.
Butyrospermum Parkii (Shea) Butter
Est. %0.3
Function
Origin
Butyrospermum Parkii (Shea) ButterA semi-solid, buttery fat extracted from the seeds of the Shea tree that is a wonderful occlusive and emollient ingredient mainly comprised of fatty acids. Shea butter contains a large amount of anti-inflammatory and antioxidant compounds.
Ricinus Communis (Castor) Seed Oil
Est. %0.3
Function
Origin
Ricinus Communis (Castor) Seed OilA fatty oil extracted from the seeds of the castor bean plant with very unique fatty acid composition. It is used in skincare as an occlusive moisturizer and emollient that leaves the skin feeling soft and silky after application.
Caprylyl Glycol
Est. %0.3
Function
Origin
Caprylyl GlycolAn emollient that improves product spreadability and offers a silky feel on the skin. It also acts as a preservative booster that improves the efficacy of other preservatives. According to the manufacturer, it is also a humectant moisturizer.
Tocopherol
Est. %0.3
Function
Origin
Tocopherol

Simply another name for vitamin E. Tocopherol is a fantastic ingredient and especially beneficial for dry and inflamed skin. It has occlusive moisturizing, emollient, antioxidant, and photoprotective properties.

Ethylhexylglycerin
Est. %0.3
Function
Origin
EthylhexylglycerinA preservative booster derived from glycerin. It is commonly paired with other preservatives to improve their efficacy. Ethylhexylglycerin is also a humectant due to its chemical base of glycerin.
Phytosterols
Est. %0.3
Function
Origin
PhytosterolsA plant-based version of cholesterol that is used for its emollient properties in skincare. The richest sources of phytosterols are corn, rapeseed, and wheat germ oil.
Tocopheryl Acetate
Est. %0.3
Function
Origin
Tocopheryl Acetate

An antioxidant derivative of tocopherol (vitamin E). It helps to protect cells from free radicals and UV damage through the conversion to active vitamin E in the skin. It is more stable than tocopherol.

Butylene/Ethylene/Styrene Copolymer
Est. %0.3
Function
Origin
Butylene/Ethylene/Styrene Copolymer
Simmondsia Chinensis (Jojoba) Seed Oil
Est. %0.3
Function
Origin
Simmondsia Chinensis (Jojoba) Seed OilA liquid plant wax, also known as Jojoba oil, pressed from the seeds of Simmondsia chinensis. These seeds can contain up to 50% of liquid wax. It is used as an occlusive moisturizer, emollient, and emulsifier.
Glycine Soja (Soybean) Oil
Est. %0.3
Function
Origin
Glycine Soja (Soybean) OilAn occlusive moisturizing oil expressed from soybeans. It does not leave an oily feeling on the skin due to its low content of saturated fatty acids. Glycine soja oil contains emollient fatty acids and a significant amount of antioxidants.
Cocos Nucifera (Coconut) Oil
Est. %0.3
Function
Origin
Cocos Nucifera (Coconut) OilA famous occlusive moisturizing and emollient oil. It is derived from coconuts and may give a product a lovely coconut scent. Coconut oil is listed as a common comedogenic ingredient by acne.org.
Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate
Est. %0.3
Function
Origin
Pentaerythrityl Tetra-di-t-butyl HydroxyhydrocinnamateAn antioxidant that protects vulnerable ingredients from the damage caused by ultraviolet radiation, which can also lead to the generation of damaging free radical species.
Flavor (Aroma)
Est. %0.3
Function
Origin
Flavor (Aroma)Under trade secret law, manufacturers have the right not to disclose what exactly went into the flavor and use the unspecific word 'flavor' instead. Flavor is added to products that have the potential to be consumed, such as lipsticks.
Linalool
Est. %0.3
Function
Origin
LinaloolA fragrant, volatile compound naturally present in many essential oils. It has a pleasant scent and is often used in skincare products as a fragrance. People with sensitive skin should try to avoid it, or at least do a patch test before using it.
Barium Sulfate (CI 77120)
Est. %0.3
Function
Origin
Barium Sulfate (CI 77120)
Iron Oxides (CI 77492)
Est. %0.3
Function
Origin
Iron Oxides (CI 77492)Also known as iron (III) oxide, this ingredient is a yellow-colored pigment that can either be derived from minerals or produced synthetically. It adds yellow tones to cosmetic products.
Red 28 Lake (CI 45410)
Est. %0.3
Function
Origin
Red 28 Lake (CI 45410)