Shiseido WrinkleResist24 Pure Retinol Express Smoothing Eye Mask Review

Shiseido WrinkleResist24 Pure Retinol Express Smoothing Eye Mask
5.2
/ 10
Moisturizing
8.3 Humectancy icon Humectancy
2.2 Occlusivity icon Occlusivity
2.5Anti-wrinkle icon/ 10
Anti-wrinkle
Ingredients

Shiseido WrinkleResist24 Pure Retinol Express Smoothing Eye Mask Ingredients

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Full Ingredient List (INCI):

Water, Butylene Glycol, Pentaerythrityl Tetraethylhexanoate, Diphenylsiloxy Phenyl Trimethicone, Glycerin, Dipropylene Glycol, PEG-60 Hydrogenated Castor Oil, Tocopheryl Acetate, Phenoxyethanol, Alcohol, Carbomer, Sodium Citrate, Fragrance, BHT, Squalane, Xanthan Gum, Potassium Hydroxide, Retinol, Polysorbate 20, Citric Acid, Trisodium EDTA, Magnesium Ascorbyl Phosphate, Butylphenyl Methylpropional, Sapindus Mukorossi Peel Extract, Limonene, Linalool, Uncaria Gambir Extract, Citronellol, Alpha-Isomethyl Ionone, Paeonia Suffruticosa Root Extract, Geraniol, Benzyl Benzoate, Sodium Acetylated Hyaluronate, Hydroxyproline, Chlorella Vulgaris Extract, Beta-Carotene (CI 75130)
Review

Does Shiseido WrinkleResist24 Pure Retinol Express Smoothing Eye Mask Work?

 
According to CreamScan's analysis of the ingredient list, here’s what Shiseido WrinkleResist24 Pure Retinol Express Smoothing Eye Mask has to offer:
 
Moderate moisturizing. It has a moisturizing rating of 5.2 out of 10.
✅ Modest anti-wrinkle efficacy: Shiseido WrinkleResist24 Pure Retinol Express Smoothing Eye Mask has an anti-wrinkle rating of 2.5 out of 10 so you may expect some, although limited, effect on wrinkles.

  

Key Benefits of Shiseido WrinkleResist24 Pure Retinol Express Smoothing Eye Mask

 
These are the key benefits you can expect from using Shiseido WrinkleResist24 Pure Retinol Express Smoothing Eye Mask:
 

🔵 Lightweight Moisturizer Perfect for Combination and Oily Skin

According to CreamScan analysis, Shiseido WrinkleResist24 Pure Retinol Express Smoothing Eye Mask is quite moisturizing, with a moisturizing rating of 5.2 out of 10.

Is it more humectant or occlusive? Significantly more humectant. It has a low occlusivity of 2.2 out of 10 and a very high humectancy of 8.3 out of 10, primarily due to the high content of Butylene Glycol (est. ≈6.0%) and Glycerin (est. ≈2.0%).

This type of moisturizer is ideal for people with combination and oily skin who want maximum hydration in a relatively lightweight, non-greasy formula. It combines a significant amount of humectants with a limited amount of occlusive ingredients to boost moisturizing efficacy without feeling too heavy.

This product may also be a good choice for people with normal skin who prefer fast-absorbing textures, as it balances significant moisturizing potential with a relatively lightweight texture.

💧 A Humectant Boost for Any Skincare Routine

But it’s not limited to combination and oily skin - such a humectant boost will also positively contribute to the moisturizing efficacy of any skincare routine when used as a step before applying the main moisturizer. This type of formulation is typically used in serums, where a light, fast-absorbing texture is key.

Please refer to the Ratings section below for details of the moisturizing rating calculation.

🟣 Modest Anti-Wrinkle Efficacy

According to CreamScan analysis, Shiseido WrinkleResist24 Pure Retinol Express Smoothing Eye Mask has a modest level of anti-wrinkle efficacy, rated 2.5 out of 10.

It contains one ingredient with proven anti-wrinkle efficacy: Retinol (est. ≈0.1%),
 the most effective non-prescription anti-wrinkle ingredient. Numerous clinical studies have shown its positive effects at concentrations as low as 0.1%. A study with 36 participants (Kafi et al.) confirmed that a lotion containing 0.4% retinol reduced wrinkle severity by 21% after 24 weeks of use, compared to the same formulation without retinol (vehicle).
 
Among others, Shiseido WrinkleResist24 Pure Retinol Express Smoothing Eye Mask also contains Magnesium Ascorbyl Phosphate, an ingredient often marketed as effective in reducing wrinkles. However, the studies supporting the anti-wrinkle claims of Magnesium Ascorbyl Phosphate provide insufficient evidence of its efficacy according to CreamScan Research Evaluation Standards.
 
While this does not categorically rule out the possibility that Magnesium Ascorbyl Phosphate may reduce wrinkles, its efficacy is not supported by convincing, vehicle-controlled, double-blind clinical studies - at least none that were available to the CreamScan team at the time of publication.
 
Therefore, this ingredient does not contribute to the anti-wrinkle rating.
 
📌 Moisturizers, when used regularly, are proven to prevent wrinkle formation and even reduce existing wrinkles. Therefore, this product, like any other moisturizer, can deliver some additional anti-wrinkle effects through its moisturizing action.
 

Please refer to the Ratings section below for details of the anti-wrinkle rating calculation.

📌 Please note that this is not a complete list of benefits. We are in the process of enhancing our model to incorporate anti-pigmentation, exfoliation and anti-acne ratings.

Things to Be Aware Of: Shiseido WrinkleResist24 Pure Retinol Express Smoothing Eye Mask

 
CreamScan identified a few things to consider before adding Shiseido WrinkleResist24 Pure Retinol Express Smoothing Eye Mask to your skincare routine:
 

⚠️ May Increase Skin Photosensitivity Due to Retinol

This product contains retinol, which offers powerful anti-wrinkle benefits. The mechanism behind retinol’s action is boosting cell turnover. This process exposes new, more delicate skin, making it more vulnerable to sun damage.

As a result, using products with retinol may increase the skin's sensitivity, making it more prone to sunburn or irritation when exposed to UV rays.

To protect the skin, dermatologists recommend applying a broad-spectrum sunscreen with at least SPF 30 throughout the duration of retinol treatment, along with avoiding direct sun exposure. Retinol should be used at night, as it is sensitive to sunlight and can lose its potency when exposed to UV rays.

📌 Please always check the manufacturer's instructions for using the retinol-containing products, either on their website or product label.

Pros & Cons of Shiseido WrinkleResist24 Pure Retinol Express Smoothing Eye Mask

 
Here’s an overview of the pros and cons of Shiseido WrinkleResist24 Pure Retinol Express Smoothing Eye Mask to help you decide if it’s the right choice for your skincare routine:
 

🟩 Pros:

✅ When used alone: Provides humectant-rich moisturizing perfect for combination and oily skin
✅ Also a good choice for people with normal skin who prefer fast-absorbing textures
✅ As part of a routine: A humectant moisturizing boost, beneficial for any skin type
✅ Lightweight texture
Offers modest anti-wrinkle efficacy
 

⭕ Cons: 

⚠️ May increase skin photosensitivity due to retinol
   

Summary: Shiseido WrinkleResist24 Pure Retinol Express Smoothing Eye Mask

 
Based on the ingredient list analysis, CreamScan AI suggests that Shiseido WrinkleResist24 Pure Retinol Express Smoothing Eye Mask
, when used alone, delivers lightweight, humectant-rich moisturizing, perfect for combination and oily skin. It's also a great option for those with normal skin who prefer fast-absorbing textures. As part of a moisturizing routine, it provides a humectant boost, beneficial for all skin types.
 
Shiseido WrinkleResist24 Pure Retinol Express Smoothing Eye Mask contains ingredients with proven evidence of anti-wrinkle efficacy that may provide a modest anti-wrinkle effect. As a result, you can expect a positive, though not very significant, impact on wrinkles.
 
That said, there are some things about Shiseido WrinkleResist24 Pure Retinol Express Smoothing Eye Mask worth noting.
 
This product contains retinol, the most powerful and well-researched non-prescription anti-wrinkle ingredient. However, retinol can make your skin more prone to sun damage and increase sensitivity, so it’s recommended to use a broad-spectrum sunscreen with at least SPF 30 throughout the duration of retinol treatment.
 
📌 Fact check. At CreamScan, we are committed to accuracy and fairness. If you spot any errors or something that doesn’t seem right, please click here to let us know. We regularly update the ingredient lists and monitor the latest research on ingredient efficacy to ensure that our information remains as complete and precise as possible. The information provided here is for informational purposes only and does not substitute professional advice. We do not guarantee the efficacy or safety of any product, as individual results may vary.

 

Ingredient Breakdown

Est. % Ingredient Origin Functions
75
6
4
3
2
1.5
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.1
0.3
0.3
0.3
0.3
0.1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Est. %
Water
Function:
Origin:
Butylene Glycol
Function:
Origin:
Pentaerythrityl Tetraethylhexanoate
Function:
Origin:
Diphenylsiloxy Phenyl Trimethicone
Function:
Origin:
Glycerin
Function:
Origin:
Dipropylene Glycol
Function:
Origin:
PEG-60 Hydrogenated Castor Oil
Function:
Origin:
Tocopheryl Acetate
Function:
Origin:
Phenoxyethanol
Function:
Origin:
Alcohol
Function:
Origin:
Carbomer
Function:
Origin:
Sodium Citrate
Function:
Origin:
Fragrance
Function:
Origin:
BHT
Function:
Origin:
Squalane
Function:
Origin:
Xanthan Gum
Function:
Origin:
Potassium Hydroxide
Function:
Origin:
Retinol
Function:
Origin:
Polysorbate 20
Function:
Origin:
Citric Acid
Function:
Origin:
Trisodium EDTA
Function:
Origin:
Magnesium Ascorbyl Phosphate
Function:
Origin:
Butylphenyl Methylpropional
Function:
Origin:
Sapindus Mukorossi Peel Extract
Function:
Origin:
Limonene
Function:
Origin:
Linalool
Function:
Origin:
Uncaria Gambir Extract
Function:
Origin:
Citronellol
Function:
Origin:
Alpha-Isomethyl Ionone
Function:
Origin:
Paeonia Suffruticosa Root Extract
Function:
Origin:
Geraniol
Function:
Origin:
Benzyl Benzoate
Function:
Origin:
Sodium Acetylated Hyaluronate
Function:
Origin:
Hydroxyproline
Function:
Origin:
Chlorella Vulgaris Extract
Function:
Origin:
Beta-Carotene (CI 75130)
Function:
Origin:

Ratings

All humectants
8.3
6
2
0.3
Benchmark
10
All occlusives
4.3
4.0
0.3
Benchmark
20
Moisturizing rating
5.2
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 8.3 10
8.3
6
2
0.3
Occlusivity All occlusives 4.3 20
2.2
4.0
0.3
Moisturizing rating
5.2
Ingredient Est. % Benchmark Humectancy
6
2
0.3
All humectants 8.3 10
8.3
All humectants
8.3
6
2
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
4
0.3
All occlusives 4.3 20
2.2
All occlusives
4.3
4.0
0.3
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
10 /10 0.4 0.1 2.5
n/a
- 0.3 -
Total
2.5
Retinol
2.5
Ingredient anti-wrinkle power
10 /10
when present at, %
0.4
in this formula, est. %
0.1
Magnesium Ascorbyl Phosphate
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Anti-wrinkle rating
2.5
Ingredient Est. % Benchmark
Rich in Antioxidants
1
0.3
0.3
0.3
All antioxidants 1.9 3 No
All antioxidants
1.9
Tocopheryl Acetate
1
BHT
0.3
Magnesium Ascorbyl Phosphate
0.3
Chlorella Vulgaris Extract
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
0.3
All soothing 0.3 5 No
All soothing
0.3
0.3
Benchmark
5

Ingredients explained

Water
Est. %75
Function
Origin
WaterThe most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Butylene Glycol
Est. %6
Function
Origin
Butylene Glycol

A clear, colorless liquid humectant that draws moisture to the skin. The humectancy of butylene glycol, owed to its two hydroxyl groups, is quite considerable, although not as powerful as glycerin, which contains three hydroxyl groups.

Pentaerythrityl Tetraethylhexanoate
Est. %4
Function
Origin
Pentaerythrityl TetraethylhexanoateAn occlusive moisturizer and emollient with a good lubricity that leaves behind a glossy sheen after application. It can also control viscosity by thickening skincare products and act as a binding agent to hold pressed powdered products together.
Diphenylsiloxy Phenyl Trimethicone
Est. %3
Function
Origin
Diphenylsiloxy Phenyl Trimethicone
Glycerin
Est. %2
Function
Origin
Glycerin

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

Dipropylene Glycol
Est. %1.5
Function
Origin
Dipropylene GlycolA clear, colorless liquid that has several uses. One of its main functions is as a solvent. Dipropylene glycol is also used to reduce the thickness of skincare products.
PEG-60 Hydrogenated Castor Oil
Est. %1.3
Function
Origin
PEG-60 Hydrogenated Castor OilA white paste-like substance derived from castor oil that belongs to a group of ingredients called PEGs (polyethylene glycols). It acts as a perfume solubilizer that helps fragrance agents dissolve in water and as a cleansing agent.
Tocopheryl Acetate
Est. %1
Function
Origin
Tocopheryl Acetate

An antioxidant derivative of tocopherol (vitamin E). It helps to protect cells from free radicals and UV damage through the conversion to active vitamin E in the skin. It is more stable than tocopherol.

Phenoxyethanol
Est. %0.3
Function
Origin
PhenoxyethanolThe most frequently used preservative in skincare. It is a clear, oil-like liquid synthetic substance that protects products from harmful bacteria and yeast, whilst still leaving skin microflora unharmed. It is confirmed by research to be harmless.
Alcohol
Est. %0.3
Function
Origin
AlcoholAn effective antimicrobial ingredient that kills bacteria, fungi, and even some viruses. It is also an excellent solvent and astringent. Alcohol helps to create lighter and less viscous products. It can, however, be dehydrating and skin-sensitizing.
Carbomer
Est. %0.3
Function
Origin
CarbomerA synthetic ingredient with the ability to gel water. When used in emulsions, such as lotions and creams, carbomer can also act as an emulsion stabilizer.
Sodium Citrate
Est. %0.3
Function
Origin
Sodium CitrateA salt of citric acid that has a salty and tart flavor and is used as a fragrance. It is mildly basic, meaning that its addition to a skincare product can adjust the pH upward.
Fragrance
Est. %0.3
Function
Origin
FragranceUnder trade secret law, manufacturers have the right not to disclose what exactly went into the fragrance and use the unspecific word Fragrance or Parfum instead. Many fragrances are highly allergenic.
BHT
Est. %0.3
Function
Origin
BHTAn antioxidant ingredient that naturally occurs in green algae and some bacteria or fungi but, for commercial use, is created synthetically. BHT is also used occasionally as a fragrance, where it presents a sweet, camphor-like odor.
Squalane
Est. %0.3
Function
Origin
SqualaneAn occlusive moisturizing and emollient compound that forms part of the skin’s sebum. The main source of squalane had always been shark liver. Now, however, it is manufactured synthetically or derived from plant oils, such as olive and peanut oil.
Xanthan Gum
Est. %0.3
Function
Origin
Xanthan GumA natural multi-functional ingredient that originates from fermented sugars. Xanthan gum acts as a viscosity-building agent to thicken skincare products. It is also an excellent stabilizer and works well to hold other ingredients together.
Potassium Hydroxide
Est. %0.3
Function
Origin
Potassium HydroxideA very alkaline ingredient, meaning that it has a high pH. Potassium hydroxide is therefore useful in bringing a low pH in a cosmetic product up to a more neutral, skin-safe level.
Retinol
Est. %0.1
Function
Origin
Retinol

One of the most famous and well-researched anti-aging ingredients with a maximum anti-wrinkle power of 10 out of 10. It is proven to decrease wrinkles and help the skin regain its thickness, firmness, and texture. Retinol is also effective in treating pigmentation issues such as dark spots and acne.

Polysorbate 20
Est. %0.3
Function
Origin
Polysorbate 20A viscous, amber-colored liquid that functions as a solubilizer to disperse small amounts of oil into a large water phase. Polysorbate 20 is frequently used to solubilize fragrance oils into water-based emulsions.
Citric Acid
Est. %0.3
Function
Origin
Citric AcidA gently exfoliating AHA that helps to remove the top layer of dead skin cells. In comparison to other AHAs, citric acid has been shown to be one of the least effective. It is also very commonly used as a stabilizing and pH-controlling agent.
Trisodium EDTA
Est. %0.3
Function
Origin
Trisodium EDTAA chelating agent designed to encapsulate potentially harmful heavy metal ions that enter the formula through the water source. Once encapsulated, these heavy metal ions become inert.
Magnesium Ascorbyl Phosphate
Est. %0.3
Function
Origin
Magnesium Ascorbyl PhosphateOne of the best-researched derivatives of vitamin C. It is more resistant to light and air and retains all the properties of ascorbic acid – antioxidant, collagen-boosting, and anti-pigmentation, but with less irritation.
Butylphenyl Methylpropional
Est. %0.1
Function
Origin
Butylphenyl Methylpropional

A synthetic fragrance ingredient used to recreate the scent of lilies, this ingredient also features fresh, green, and powdery notes. Butylphenyl Methylpropional was recently labeled as Toxic to Reproduction in the EU and will be banned in 2022.

Sapindus Mukorossi Peel Extract
Est. %0.3
Function
Origin
Sapindus Mukorossi Peel Extract
Limonene
Est. %0.3
Function
Origin
Limonene

One of the most used fragrances in skincare products. It is produced from the peels of citrus fruits and has a fresh, pleasant, citrusy smell. People who are sensitive to citrus should try to avoid it, or at least do a patch test before using it.

Linalool
Est. %0.3
Function
Origin
LinaloolA fragrant, volatile compound naturally present in many essential oils. It has a pleasant scent and is often used in skincare products as a fragrance. People with sensitive skin should try to avoid it, or at least do a patch test before using it.
Uncaria Gambir Extract
Est. %0.3
Function
Origin
Uncaria Gambir Extract
Citronellol
Est. %0.3
Function
Origin
Citronellol

A fragrant compound found naturally in many essential oils (mainly lemongrass). It can have a lemon or a rose scent. People with sensitive skin should try to avoid products with citronellol, or at least do a patch test before using it.

Alpha-Isomethyl Ionone
Est. %0.3
Function
Origin
Alpha-Isomethyl IononeA fragrance ingredient that is supplied as a pale, yellow liquid. The scent it emits is very clean and features notes of violet and orris. Alpha-isomethyl is also used as a flavoring agent in lip care products and even in some foods and drinks.
Paeonia Suffruticosa Root Extract
Est. %0.3
Function
Origin
Paeonia Suffruticosa Root ExtractA soothing extract obtained from a hybrid species of tree peony that contains various active compounds such as astringent tannins, terpenes, and paeonols.
Geraniol
Est. %0.3
Function
Origin
Geraniol

A fragrant, volatile, plant-based, liquid chemical that can be naturally found in many essential oils (specifically rose, palmarosa, citronella). It has a rose-like scent. It is a potential irritant and may cause an allergic reaction in some people.

Benzyl Benzoate
Est. %0.3
Function
Origin
Benzyl BenzoateA fragrance ingredient with a fruity and woody scent. It is considered an allergen according to the International Fragrance Association (IFRA), which means that care must be taken when determining usage levels in skincare products.
Sodium Acetylated Hyaluronate
Est. %0.3
Function
Origin
Sodium Acetylated HyaluronateA chemically modified version of hyaluronic acid. It is more stable and less sticky than regular HA, while still providing the same humectant moisturizing properties (according to the manufacturer). There have been no clinical studies to confirm this.
Hydroxyproline
Est. %0.3
Function
Origin
HydroxyprolineAn amino acid that may promote collagen synthesis.
Chlorella Vulgaris Extract
Est. %0.3
Function
Origin
Chlorella Vulgaris ExtractA dried mass of tiny, single-cell green algae. It is widely used as a food source or dietary supplement since it is rich in proteins, amino acids, minerals, and vitamins. This dark green extract is used as an antioxidant agent in skincare.
Beta-Carotene (CI 75130)
Est. %0.3
Function
Origin
Beta-Carotene (CI 75130)