Pure Choice Pore Tightening Serum

Pure Choice Pore Tightening Serum
5.0
/ 10
Moisturizing
10.0 Humectancy icon Humectancy
0.0 Occlusivity icon Occlusivity
6.1Anti-wrinkle icon/ 10
Anti-wrinkle
Rich
in Antioxidants
Rich Skin Soothing icon
in Skin Soothers

Review

Results you may expect from using Pure Choice Pore Tightening Serum:

Based on the ingredient analysis by CreamScan, these are the key benefits you can expect from using Pure Choice Pore Tightening Serum:

  • Moderate moisturizing. It has a moisturizing rating of 5.0 out of 10.
  • Significant anti-wrinkle efficacy. With an anti-wrinkle rating of 6.1 out of 10, Pure Choice Pore Tightening Serum is effective in minimizing wrinkles.
  • Soothing: Pure Choice Pore Tightening Serum contains a high concentration of soothing ingredients, which may help to reduce irritation and calm the skin.
  • Antioxidant protection.

How moisturizing is it?

Quite moisturizing: Pure Choice Pore Tightening Serum has a moisturizing rating of 5.0 out of 10.

Is it more humectant or occlusive? It is purely humectant. It has zero occlusivity (we didn't find any occlusive ingredients on the ingredient list) and a maximum humectancy of 10 out of 10, primarily due to the high content of Niacinamide (est. ≈5.0%) and Zinc PCA (est. ≈4.0%).

Tip: Studies suggest that humectants alone do not moisturize the skin. We recommend applying a product with some occlusive ingredients after the use of this one.

Please refer to the Ratings section below for details of the moisturizing rating calculation.

Anti-wrinkle efficacy

According to CreamScan analysis, Pure Choice Pore Tightening Serum has a high anti-wrinkle rating of 6.1 out of 10.

It contains 2 active ingredients with proven anti-wrinkle efficacy:

  • Niacinamide (est. ≈5.0%),
     one of the most effective and well-researched anti-wrinkle ingredients.
  • Glycolic Acid (est. ≈0.3%),
     highly effective in peelings, yet with below-average anti-wrinkle efficacy when used in leave-on skincare products.
Among others, Pure Choice Pore Tightening Serum also contains Ammonium Glycyrrhizate, an ingredient marketed as effective in reducing wrinkles. However, the studies supporting the anti-wrinkle claims of Ammonium Glycyrrhizate provide insufficient evidence of its efficacy according to CreamScan Research Evaluation Standards. Therefore, this ingredient does not contribute to the anti-wrinkle rating.
 

Please refer to the Ratings section below for details of the anti-wrinkle rating calculation.

Antioxidant benefits

We estimate that Pure Choice Pore Tightening Serum is rich (> 3%) in antioxidants, specifically Niacinamide (est. ≈5.0%).

A key benefit of antioxidants is their ability to reduce oxidative stress caused by free radicals and therefore prevent accelerated skin aging. Studies also show that antioxidants can protect against environmental damage such as UV radiation and pollution, and help reduce inflammation and skin redness.

Skin soothing

Based on the ingredient list analysis, Pure Choice Pore Tightening Serum is rich (> 5%) in soothing ingredients, particularly Niacinamide (est. ≈5.0%), Hamamelis Virginiana (Witch Hazel) Leaf Extract (est. ≈3.0%) and Salix Alba (Willow) Bark Water (est. ≈2.0%).

When applied to the skin, compounds of soothing ingredients, such as triglycerides, phospholipids, fatty acids, phenolic compounds, and antioxidants, work together to soothe the skin through various mechanisms: reducing inflammation, promoting wound healing, repairing the skin barrier, and providing antimicrobial and antioxidant activities.

Ingredients

Est. % Ingredient Origin Functions
75
Water
5
Niacinamide
4
Zinc PCA
3
Hamamelis Virginiana (Witch Hazel) Leaf Extract
2
Salix Alba (Willow) Bark Water
1.5
Pyrus Malus (Apple) Fruit Water
1.3
Arginine
1
Allantoin
0.3
Panthenol
0.3
Sodium PCA
0.3
Sodium Acetate
0.3
Isopropyl Alcohol
0.3
Salicylic Acid
0.3
Glycolic Acid
0.3
Lactic Acid
0.3
Avena Sativa (Oat) Leaf Extract
0.3
Cucumis Sativus (Cucumber) Fruit Extract
0.3
Serenoa Serrulata Fruit Extract
0.3
Aesculus Hippocastanum (Horse Chestnut) Seed Extract
0.3
Yeast Extract
0.3
Ammonium Glycyrrhizate
0.3
Phenoxyethanol
0.3
Hydroxyethylcellulose
0.3
Sodium Acetylated Hyaluronate
0.3
Xanthan Gum
0.3
Sodium Hyaluronate
0.3
Sodium Hyaluronate Crosspolymer
0.3
Hydrolyzed Sodium Hyaluronate
0.3
Polysorbate 20
0.3
Ethylhexylglycerin
0.3
Tetrasodium EDTA
0.3
Sodium Benzoate
0.3
Potassium Sorbate
Est. %
Water
Function:
Origin:
Niacinamide
Function:
Origin:
Zinc PCA
Function:
Origin:
Hamamelis Virginiana (Witch Hazel) Leaf Extract
Function:
Origin:
Salix Alba (Willow) Bark Water
Function:
Origin:
Pyrus Malus (Apple) Fruit Water
Function:
Origin:
Arginine
Function:
Origin:
Allantoin
Function:
Origin:
Panthenol
Function:
Origin:
Sodium PCA
Function:
Origin:
Sodium Acetate
Function:
Origin:
Isopropyl Alcohol
Function:
Origin:
Salicylic Acid
Function:
Origin:
Glycolic Acid
Function:
Origin:
Lactic Acid
Function:
Origin:
Avena Sativa (Oat) Leaf Extract
Function:
Origin:
Cucumis Sativus (Cucumber) Fruit Extract
Function:
Origin:
Serenoa Serrulata Fruit Extract
Function:
Origin:
Aesculus Hippocastanum (Horse Chestnut) Seed Extract
Function:
Origin:
Yeast Extract
Function:
Origin:
Ammonium Glycyrrhizate
Function:
Origin:
Phenoxyethanol
Function:
Origin:
Hydroxyethylcellulose
Function:
Origin:
Sodium Acetylated Hyaluronate
Function:
Origin:
Xanthan Gum
Function:
Origin:
Sodium Hyaluronate
Function:
Origin:
Sodium Hyaluronate Crosspolymer
Function:
Origin:
Hydrolyzed Sodium Hyaluronate
Function:
Origin:
Polysorbate 20
Function:
Origin:
Ethylhexylglycerin
Function:
Origin:
Tetrasodium EDTA
Function:
Origin:
Sodium Benzoate
Function:
Origin:
Potassium Sorbate
Function:
Origin:

Ratings

All humectants
14.0
5
4
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
10
All occlusives
0.0
None
Benchmark
20
Moisturizing rating
5.0
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 14.0 10
10.0
5
4
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Occlusivity All occlusives 0.0 20
0.0
None
Moisturizing rating
5.0
Ingredient Est. % Benchmark Humectancy
5
4
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
All humectants 14.0 10
10
All humectants
14.0
5
4
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
None
All occlusives 0.0 20
0.0
All occlusives
0.0
None
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
6 /10 4 5 6
1.5 /10 5 0.3 0.1
n/a
- 0.3 -
Total
6.1
Niacinamide
6
Ingredient anti-wrinkle power
6 /10
when present at, %
4
in this formula, est. %
5
Glycolic Acid
0.1
Ingredient anti-wrinkle power
1.5 /10
when present at, %
5
in this formula, est. %
0.3
Ammonium Glycyrrhizate
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Anti-wrinkle rating
6.1
Ingredient Est. % Benchmark
Rich in Antioxidants
5
0.3
0.3
0.3
All antioxidants 5.9 3 Rich in antioxidants
All antioxidants
5.9
Niacinamide
5
Aesculus Hippocastanum (Horse Chestnut) Seed Extract
0.3
Sodium Hyaluronate
0.3
Hydrolyzed Sodium Hyaluronate
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
5
3
2
1
0.3
0.3
0.3
0.3
0.3
All soothing 10 5 Rich in soothing
All soothing
10
5
3
2
1
0.3
0.3
0.3
0.3
0.3
Benchmark
5

Ingredients explained

Water
Est. %75
Function
Origin
WaterThe most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Niacinamide
Est. %5
Function
Origin
Niacinamide

Also known as vitamin B3, this ingredient is a true superstar with confirmed moisturizing, anti-acne, hyperpigmentation, and antioxidant benefits. Two studies confirm its significant anti-wrinkle efficacy.

Zinc PCA
Est. %4
Function
Origin
Zinc PCAA two-part ingredient: Zinc helps to control sebum and bacteria in acne-prone skin, while skin-identical PCA is a moisturizing humectant. Zinc PCA may even boost collagen production and so is researched as a potential anti-wrinkle ingredient.
Hamamelis Virginiana (Witch Hazel) Leaf Extract
Est. %3
Function
Origin
Hamamelis Virginiana (Witch Hazel) Leaf ExtractComing from witch hazel leaves, this potent astringent and anti-inflammatory extract contains a mixture of various tannins and flavonoids, as well as a small amount of essential oil with a mild, spicy aroma.
Salix Alba (Willow) Bark Water
Est. %2
Function
Origin
Salix Alba (Willow) Bark WaterDescription is coming soon
Pyrus Malus (Apple) Fruit Water
Est. %1.5
Function
Origin
Pyrus Malus (Apple) Fruit WaterDescription is coming soon
Arginine
Est. %1.3
Function
Origin
ArginineA humectant amino acid used to attract water to the skin’s surface. It is a part of the skin's Natural Moisturizing Factor, a mixture of various compounds that keeps the skin’s surface well hydrated. Arginine can also be used as a pH adjuster.
Allantoin
Est. %1
Function
Origin
AllantoinA fluffy, white powder that acts as a humectant due to its water-loving chemistry and as an exfoliant that helps to remove dead skin cells. It has also been shown to be very soothing to irritated and inflamed skin.
Panthenol
Est. %0.3
Function
Origin
PanthenolA popular soothing and moisturizing derivative of vitamin B5. Panthenol is particularly beneficial for dry, flaking, burned, or damaged skin. It is used to alleviate the symptoms of a rash, dermatitis, eczema, chapped lips, and sunburn.
Sodium PCA
Est. %0.3
Function
Origin
Sodium PCAOne of the most important parts of the skin's Natural Moisturizing Factor, a mixture of various compounds that keeps the skin’s surface well hydrated. Sodium PCA is used in skincare for its fantastic humectant properties.
Sodium Acetate
Est. %0.3
Function
Origin
Sodium AcetateA sodium salt that can increase the basicity of a product.
Isopropyl Alcohol
Est. %0.3
Function
Origin
Isopropyl AlcoholA synthetic solvent that thins out products and negates unwanted foaming behavior.
Salicylic Acid
Est. %0.3
Function
Origin
Salicylic AcidThis effective peeling and anti-inflammatory BHA is used as an anti-acne agent and works by breaking down the junctions between dead skin cells. This results in the peeling of dead skin and the unclogging of pores.
Glycolic Acid
Est. %0.3
Function
Origin
Glycolic Acid

The second most used AHA (after lactic acid) known for its potent exfoliating and smoothing effects. It increases skin cell turnover, which is beneficial for treating acne. When used in peels, glycolic acid has confirmed anti-wrinkle efficacy, though it is less effective in leave-on products like creams and serums.

Lactic Acid
Est. %0.3
Function
Origin
Lactic AcidThe most popular AHA in skincare and less irritating than glycolic acid. It can be naturally found in sour milk. It is a humectant moisturizing, pH stabilizing, and gently exfoliating ingredient, able to soften dry, cracked, and peeling skin.
Avena Sativa (Oat) Leaf Extract
Est. %0.3
Function
Origin
Avena Sativa (Oat) Leaf ExtractDescription is coming soon
Cucumis Sativus (Cucumber) Fruit Extract
Est. %0.3
Function
Origin
Cucumis Sativus (Cucumber) Fruit ExtractA soothing, cooling, and emollient extract derived from cucumbers. Cucumber has been used in skincare for centuries and is used to treat skin problems such as eye swelling, sunburn, and itchy and irritated skin.
Serenoa Serrulata Fruit Extract
Est. %0.3
Function
Origin
Serenoa Serrulata Fruit ExtractA sebum-controlling extract derived from the fruits of saw palmetto. It is rich in astringent flavonoids and tannins and is suitable for oily skin.
Aesculus Hippocastanum (Horse Chestnut) Seed Extract
Est. %0.3
Function
Origin
Aesculus Hippocastanum (Horse Chestnut) Seed ExtractDerived from horse chestnut seeds, this soothing extract contains an anti-inflammatory mixture called Aescin. It is suitable for inflamed and irritated skin.
Yeast Extract
Est. %0.3
Function
Origin
Yeast ExtractAlso labeled as faex extract, this is a natural ingredient derived from fresh yeast. It is used in skincare as a humectant. Yeast extract also helps to shield injured or exposed skin and can aid in the skin’s wound healing process.
Ammonium Glycyrrhizate
Est. %0.3
Function
Origin
Ammonium GlycyrrhizateA soothing ingredient with a sweet taste that is isolated from licorice root.
Phenoxyethanol
Est. %0.3
Function
Origin
PhenoxyethanolThe most frequently used preservative in skincare. It is a clear, oil-like liquid synthetic substance that protects products from harmful bacteria and yeast, whilst still leaving skin microflora unharmed. It is confirmed by research to be harmless.
Hydroxyethylcellulose
Est. %0.3
Function
Origin
HydroxyethylcelluloseA naturally-derived thickener that can form clear gel textures without the slimy feeling, unlike some other natural gel-formers.
Sodium Acetylated Hyaluronate
Est. %0.3
Function
Origin
Sodium Acetylated HyaluronateA chemically modified version of hyaluronic acid. It is more stable and less sticky than regular HA, while still providing the same humectant moisturizing properties (according to the manufacturer). There have been no clinical studies to confirm this.
Xanthan Gum
Est. %0.3
Function
Origin
Xanthan GumA natural multi-functional ingredient that originates from fermented sugars. Xanthan gum acts as a viscosity-building agent to thicken skincare products. It is also an excellent stabilizer and works well to hold other ingredients together.
Sodium Hyaluronate
Est. %0.3
Function
Origin
Sodium Hyaluronate

A sodium salt of famous hyaluronic acid. A potent humectant that hydrates the skin, supports collagen function, and fills out small wrinkles. Sodium hyaluronate also offers soothing and antioxidant properties.

Sodium Hyaluronate Crosspolymer
Est. %0.3
Function
Origin
Sodium Hyaluronate CrosspolymerA modified version of regular hyaluronic acid. It attracts large volumes of water, thereby making it an effective humectant moisturizing ingredient.
Hydrolyzed Sodium Hyaluronate
Est. %0.3
Function
Origin
Hydrolyzed Sodium HyaluronateA very small-molecule version of regular sodium hyaluronate. It is a powerful humectant skin-identical ingredient that absorbs into the skin and offers plumping, smoothing, and anti-wrinkle effects.
Polysorbate 20
Est. %0.3
Function
Origin
Polysorbate 20A viscous, amber-colored liquid that functions as a solubilizer to disperse small amounts of oil into a large water phase. Polysorbate 20 is frequently used to solubilize fragrance oils into water-based emulsions.
Ethylhexylglycerin
Est. %0.3
Function
Origin
EthylhexylglycerinA preservative booster derived from glycerin. It is commonly paired with other preservatives to improve their efficacy. Ethylhexylglycerin is also a humectant due to its chemical base of glycerin.
Tetrasodium EDTA
Est. %0.3
Function
Origin
Tetrasodium EDTAOne of the most common synthetic chelators. It can reduce the 'hardness' of water and so is often used in rinse-off products.
Sodium Benzoate
Est. %0.3
Function
Origin
Sodium BenzoateA preservative that usually works in combination with other preservatives. It has to be at low pH (<5.5) to be effective.
Potassium Sorbate
Est. %0.3
Function
Origin
Potassium SorbateA preservative widely used in food and personal care products, available from natural sources or synthetically produced. Potassium sorbate works by inhibiting the growth of yeasts, molds, and some bacteria.