Pure Choice Pore Tightening Serum Review

Pure Choice Pore Tightening Serum
5.0
/ 10
Moisturizing
10.0 Humectancy icon Humectancy
0.0 Occlusivity icon Occlusivity
6.1Anti-wrinkle icon/ 10
Anti-wrinkle
Rich
in Antioxidants
Rich Skin Soothing icon
in Skin Soothers
Review

Does Pure Choice Pore Tightening Serum Work?

 
According to CreamScan AI's analysis of the ingredient list, here’s what Pure Choice Pore Tightening Serum has to offer:
 
  • Strong humectant moisturizing. This lightweight, humectant-rich product, ideal for oily skin, has a moisturizing rating of 5.0 out of 10.
  • Significant anti-wrinkle efficacy. With an anti-wrinkle rating of 6.1 out of 10, Pure Choice Pore Tightening Serum is effective in minimizing wrinkles.
  • Soothing: Pure Choice Pore Tightening Serum contains a high concentration of soothing ingredients, which may help to reduce irritation and calm the skin.
  • Antioxidant protection.

Key Benefits of Pure Choice Pore Tightening Serum

 
These are the key benefits you can expect from using Pure Choice Pore Tightening Serum:
 

Lightweight Purely Humectant Moisturizing, Ideal for Oily Skin

According to CreamScan analysis, Pure Choice Pore Tightening Serum is quite moisturizing, with a moisturizing rating of 5.0 out of 10.

Is it more humectant or occlusive? It is purely humectant. It has zero occlusivity (we didn't find any occlusive ingredients on the ingredient list) and a maximum humectancy of 10 out of 10, primarily due to the high content of Niacinamide (est. ≈5.0%) and Zinc PCA (est. ≈4.0%).

This humectant-rich product, when used alone as a moisturizer, is ideal for oily skin, providing significant hydration in a lightweight, fast-absorbing formula without any occlusive ingredients.

Tip: Certain studies suggest that humectants alone may not effectively moisturize the skin. If you use this product as your only moisturizer, we recommend following it with one that contains at least some occlusive ingredients.

A Humectant Boost for Any Skincare Routine

But it’s not limited to oily skin - such a humectant boost will also positively contribute to the moisturizing efficacy of any skincare routine when used as a step before applying the main moisturizer. This type of formulation is typically used in serums, where a light, fast-absorbing texture is key.

Please refer to the Ratings section below for details of the moisturizing rating calculation.

Significant Anti-Wrinkle Efficacy

According to CreamScan analysis, Pure Choice Pore Tightening Serum has a high anti-wrinkle rating of 6.1 out of 10.

It contains 2 active ingredients with proven anti-wrinkle efficacy:

  • Niacinamide (est. ≈5.0%),
     one of the most effective and well-researched anti-wrinkle ingredients. A clinical study involving 30 participants (Kawada et al.) confirmed that a cream with 4% niacinamide reduced the average depth of wrinkles around the eyes by 9% after 8 weeks of use, compared to a vehicle (the same formulation without niacinamide).
  • Glycolic Acid (est. ≈0.3%),
     a highly effective ingredient in peelings but with moderate anti-wrinkle efficacy in leave-on skincare products, as supported by a single clinical study. This study, involving 72 participants (Thibault et al.), demonstrated that a lotion with 5% GA reduced the fine wrinkling score by 6% after 34 days of use, compared to a vehicle (the same formulation without GA).
Among others, Pure Choice Pore Tightening Serum also contains Ammonium Glycyrrhizate, an ingredient often marketed as effective in reducing wrinkles. However, the studies supporting the anti-wrinkle claims of Ammonium Glycyrrhizate provide insufficient evidence of its efficacy according to CreamScan Research Evaluation Standards. Therefore, this ingredient does not contribute to the anti-wrinkle rating.
 

Please refer to the Ratings section below for details of the anti-wrinkle rating calculation.

Rich in Skin-Protecting Antioxidants

We estimate that Pure Choice Pore Tightening Serum is rich (> 3%) in antioxidants, specifically Niacinamide (est. ≈5.0%).

A key benefit of antioxidants is their ability to reduce oxidative stress caused by free radicals and therefore prevent accelerated skin aging. Studies also show that antioxidants can protect against environmental damage such as UV radiation and pollution, and help reduce inflammation and skin redness.

Skin Soothing and Calming Potential

Based on the ingredient list analysis, Pure Choice Pore Tightening Serum is rich (> 5%) in soothing ingredients, particularly Niacinamide (est. ≈5.0%), Hamamelis Virginiana (Witch Hazel) Leaf Extract (est. ≈3.0%) and Salix Alba (Willow) Bark Water (est. ≈2.0%).

When applied to the skin, compounds of soothing ingredients, such as triglycerides, phospholipids, fatty acids, phenolic compounds, and antioxidants, work together to soothe the skin through various mechanisms: reducing inflammation, promoting wound healing, repairing the skin barrier, and providing antimicrobial and antioxidant activities.

Please note that this is not a complete list of benefits. We are in the process of enhancing our AI model to incorporate anti-pigmentation, exfoliation and anti-acne ratings.

Things to Be Aware Of: Pure Choice Pore Tightening Serum

 
CreamScan AI identified a few things to consider before adding Pure Choice Pore Tightening Serum to your skincare routine:
 

May Increase Skin Photosensitivity Due to Glycolic Acid

This product contains glycolic acid, a popular AHA known for its ability to exfoliate and brighten the skin. Its action works by removing dead skin cells, revealing new, more delicate skin that is particularly vulnerable to sun damage.

As a result, using products with glycolic acid, regardless of concentration, may increase the skin's sensitivity, making it more prone to sunburn or irritation when exposed to UV rays.

To counteract this increased sun sensitivity, apply a broad-spectrum sunscreen with at least SPF 30 daily to protect your skin during glycolic acid treatment.

Please always check the manufacturer's instructions for using the product, either on their website or product label.

If It’s Your Only Moisturizer, It Needs to Be Paired with Some Occlusives

While humectants are highly effective at attracting water to the skin, studies (J. N. Kraft, C. W. Lynde) suggest they may not be efficient when used alone.

One major drawback of purely humectant moisturization is that the water attracted by humectants to the upper layers of the skin can evaporate completely into the environment through transepidermal water loss (TEWL). Adding occlusive ingredients helps seal this moisture into the skin and prevent further water loss.

If you’re using Pure Choice Pore Tightening Serum as your only moisturizer, consider pairing it with one that contains at least some occlusive ingredients, such as oils, butters, or silicones. These work alongside humectants to create a protective barrier, locking in hydration and ensuring longer-lasting moisturization. The amount of occlusive needed depends on your skin type - the drier the skin, the more occlusives it requires.

If this product is used not as a standalone moisturizer but as part of your skincare routine, such as a toner or serum, it should be applied before your main moisturizer (unless it's a sunscreen), which will provide the necessary occlusivity on top of it.

Pros & Cons of Pure Choice Pore Tightening Serum

 
Here’s an overview of the pros and cons of Pure Choice Pore Tightening Serum to help you decide if it’s the right choice for your skincare routine:
 

Pros:

  • When used alone: Provides humectant-rich moisturizing ideal for oily skin
  • As part of a routine: A humectant moisturizing boost, beneficial for any skin type
  • Lightweight texture
  • Delivers signficant anti-wrinkle efficacy thanks to Niacinamide and Glycolic Acid
  • Rich in antioxidants that combat oxidative stress associated with accelerated skin aging and defend against environmental damage
  • Potentially soothing, as it contains a high concentration of soothing ingredients like Niacinamide and Hamamelis Virginiana (Witch Hazel) Leaf Extract

Cons: 

  • May increase skin photosensitivity due to glycolic acid
  • Only if used as a standalone moisturizer - it needs to be paired with occlusives to seal in humectants

Ingredients

Est. % Ingredient Origin Functions
75
5
4
3
2
1.5
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Est. %
Water
Function:
Origin:
Niacinamide
Function:
Origin:
Zinc PCA
Function:
Origin:
Hamamelis Virginiana (Witch Hazel) Leaf Extract
Function:
Origin:
Salix Alba (Willow) Bark Water
Function:
Origin:
Pyrus Malus (Apple) Fruit Water
Function:
Origin:
Arginine
Function:
Origin:
Allantoin
Function:
Origin:
Panthenol
Function:
Origin:
Sodium PCA
Function:
Origin:
Sodium Acetate
Function:
Origin:
Isopropyl Alcohol
Function:
Origin:
Salicylic Acid
Function:
Origin:
Glycolic Acid
Function:
Origin:
Lactic Acid
Function:
Origin:
Avena Sativa (Oat) Leaf Extract
Function:
Origin:
Cucumis Sativus (Cucumber) Fruit Extract
Function:
Origin:
Serenoa Serrulata Fruit Extract
Function:
Origin:
Aesculus Hippocastanum (Horse Chestnut) Seed Extract
Function:
Origin:
Yeast Extract
Function:
Origin:
Ammonium Glycyrrhizate
Function:
Origin:
Phenoxyethanol
Function:
Origin:
Hydroxyethylcellulose
Function:
Origin:
Sodium Acetylated Hyaluronate
Function:
Origin:
Xanthan Gum
Function:
Origin:
Sodium Hyaluronate
Function:
Origin:
Sodium Hyaluronate Crosspolymer
Function:
Origin:
Hydrolyzed Sodium Hyaluronate
Function:
Origin:
Polysorbate 20
Function:
Origin:
Ethylhexylglycerin
Function:
Origin:
Tetrasodium EDTA
Function:
Origin:
Sodium Benzoate
Function:
Origin:
Potassium Sorbate
Function:
Origin:

Ratings

All humectants
14.0
5
4
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
10
All occlusives
0.0
None
Benchmark
20
Moisturizing rating
5.0
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 14.0 10
10.0
5
4
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Occlusivity All occlusives 0.0 20
0.0
None
Moisturizing rating
5.0
Ingredient Est. % Benchmark Humectancy
5
4
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
All humectants 14.0 10
10
All humectants
14.0
5
4
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
None
All occlusives 0.0 20
0.0
All occlusives
0.0
None
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
6 /10 4 5 6
1.5 /10 5 0.3 0.1
n/a
- 0.3 -
Total
6.1
Niacinamide
6
Ingredient anti-wrinkle power
6 /10
when present at, %
4
in this formula, est. %
5
Glycolic Acid
0.1
Ingredient anti-wrinkle power
1.5 /10
when present at, %
5
in this formula, est. %
0.3
Ammonium Glycyrrhizate
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Anti-wrinkle rating
6.1
Ingredient Est. % Benchmark
Rich in Antioxidants
5
0.3
0.3
0.3
All antioxidants 5.9 3 Rich in antioxidants
All antioxidants
5.9
Niacinamide
5
Aesculus Hippocastanum (Horse Chestnut) Seed Extract
0.3
Sodium Hyaluronate
0.3
Hydrolyzed Sodium Hyaluronate
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
5
3
2
1
0.3
0.3
0.3
0.3
0.3
All soothing 12.5 5 Rich in soothing
All soothing
12.5
5
3
2
1
0.3
0.3
0.3
0.3
0.3
Benchmark
5

Ingredients explained

Water
Est. %75
Function
Origin
WaterThe most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Niacinamide
Est. %5
Function
Origin
Niacinamide

Also known as vitamin B3, this ingredient is a true superstar with confirmed moisturizing, anti-acne, hyperpigmentation, and antioxidant benefits. Two studies confirm its significant anti-wrinkle efficacy.

Zinc PCA
Est. %4
Function
Origin
Zinc PCAA two-part ingredient: Zinc helps to control sebum and bacteria in acne-prone skin, while skin-identical PCA is a moisturizing humectant. Zinc PCA may even boost collagen production and so is researched as a potential anti-wrinkle ingredient.
Hamamelis Virginiana (Witch Hazel) Leaf Extract
Est. %3
Function
Origin
Hamamelis Virginiana (Witch Hazel) Leaf ExtractComing from witch hazel leaves, this potent astringent and anti-inflammatory extract contains a mixture of various tannins and flavonoids, as well as a small amount of essential oil with a mild, spicy aroma.
Salix Alba (Willow) Bark Water
Est. %2
Function
Origin
Salix Alba (Willow) Bark Water
Pyrus Malus (Apple) Fruit Water
Est. %1.5
Function
Origin
Pyrus Malus (Apple) Fruit Water
Arginine
Est. %1.3
Function
Origin
ArginineA humectant amino acid used to attract water to the skin’s surface. It is a part of the skin's Natural Moisturizing Factor, a mixture of various compounds that keeps the skin’s surface well hydrated. Arginine can also be used as a pH adjuster.
Allantoin
Est. %1
Function
Origin
AllantoinA fluffy, white powder that acts as a humectant due to its water-loving chemistry and as an exfoliant that helps to remove dead skin cells. It has also been shown to be very soothing to irritated and inflamed skin.
Panthenol
Est. %0.3
Function
Origin
PanthenolA popular soothing and moisturizing derivative of vitamin B5. Panthenol is particularly beneficial for dry, flaking, burned, or damaged skin. It is used to alleviate the symptoms of a rash, dermatitis, eczema, chapped lips, and sunburn.
Sodium PCA
Est. %0.3
Function
Origin
Sodium PCAOne of the most important parts of the skin's Natural Moisturizing Factor, a mixture of various compounds that keeps the skin’s surface well hydrated. Sodium PCA is used in skincare for its fantastic humectant properties.
Sodium Acetate
Est. %0.3
Function
Origin
Sodium AcetateA sodium salt that can increase the basicity of a product.
Isopropyl Alcohol
Est. %0.3
Function
Origin
Isopropyl AlcoholA synthetic solvent that thins out products and negates unwanted foaming behavior.
Salicylic Acid
Est. %0.3
Function
Origin
Salicylic AcidThis effective peeling and anti-inflammatory BHA is used as an anti-acne agent and works by breaking down the junctions between dead skin cells. This results in the peeling of dead skin and the unclogging of pores.
Glycolic Acid
Est. %0.3
Function
Origin
Glycolic Acid

The second most used AHA (after lactic acid) known for its potent exfoliating and smoothing effects. It increases skin cell turnover, which is beneficial for treating acne. When used in peels, glycolic acid has confirmed anti-wrinkle efficacy, though it is less effective in leave-on products like creams and serums.

Lactic Acid
Est. %0.3
Function
Origin
Lactic AcidThe most popular AHA in skincare and less irritating than glycolic acid. It can be naturally found in sour milk. It is a humectant moisturizing, pH stabilizing, and gently exfoliating ingredient, able to soften dry, cracked, and peeling skin.
Avena Sativa (Oat) Leaf Extract
Est. %0.3
Function
Origin
Avena Sativa (Oat) Leaf Extract
Cucumis Sativus (Cucumber) Fruit Extract
Est. %0.3
Function
Origin
Cucumis Sativus (Cucumber) Fruit ExtractA soothing, cooling, and emollient extract derived from cucumbers. Cucumber has been used in skincare for centuries and is used to treat skin problems such as eye swelling, sunburn, and itchy and irritated skin.
Serenoa Serrulata Fruit Extract
Est. %0.3
Function
Origin
Serenoa Serrulata Fruit ExtractA sebum-controlling extract derived from the fruits of saw palmetto. It is rich in astringent flavonoids and tannins and is suitable for oily skin.
Aesculus Hippocastanum (Horse Chestnut) Seed Extract
Est. %0.3
Function
Origin
Aesculus Hippocastanum (Horse Chestnut) Seed ExtractDerived from horse chestnut seeds, this soothing extract contains an anti-inflammatory mixture called Aescin. It is suitable for inflamed and irritated skin.
Yeast Extract
Est. %0.3
Function
Origin
Yeast ExtractAlso labeled as faex extract, this is a natural ingredient derived from fresh yeast. It is used in skincare as a humectant. Yeast extract also helps to shield injured or exposed skin and can aid in the skin’s wound healing process.
Ammonium Glycyrrhizate
Est. %0.3
Function
Origin
Ammonium GlycyrrhizateA soothing ingredient with a sweet taste that is isolated from licorice root.
Phenoxyethanol
Est. %0.3
Function
Origin
PhenoxyethanolThe most frequently used preservative in skincare. It is a clear, oil-like liquid synthetic substance that protects products from harmful bacteria and yeast, whilst still leaving skin microflora unharmed. It is confirmed by research to be harmless.
Hydroxyethylcellulose
Est. %0.3
Function
Origin
HydroxyethylcelluloseA naturally-derived thickener that can form clear gel textures without the slimy feeling, unlike some other natural gel-formers.
Sodium Acetylated Hyaluronate
Est. %0.3
Function
Origin
Sodium Acetylated HyaluronateA chemically modified version of hyaluronic acid. It is more stable and less sticky than regular HA, while still providing the same humectant moisturizing properties (according to the manufacturer). There have been no clinical studies to confirm this.
Xanthan Gum
Est. %0.3
Function
Origin
Xanthan GumA natural multi-functional ingredient that originates from fermented sugars. Xanthan gum acts as a viscosity-building agent to thicken skincare products. It is also an excellent stabilizer and works well to hold other ingredients together.
Sodium Hyaluronate
Est. %0.3
Function
Origin
Sodium Hyaluronate

A sodium salt of famous hyaluronic acid. A potent humectant that hydrates the skin, supports collagen function, and fills out small wrinkles. Sodium hyaluronate also offers soothing and antioxidant properties.

Sodium Hyaluronate Crosspolymer
Est. %0.3
Function
Origin
Sodium Hyaluronate CrosspolymerA modified version of regular hyaluronic acid. It attracts large volumes of water, thereby making it an effective humectant moisturizing ingredient.
Hydrolyzed Sodium Hyaluronate
Est. %0.3
Function
Origin
Hydrolyzed Sodium HyaluronateA very small-molecule version of regular sodium hyaluronate. It is a powerful humectant skin-identical ingredient that absorbs into the skin and offers plumping, smoothing, and anti-wrinkle effects.
Polysorbate 20
Est. %0.3
Function
Origin
Polysorbate 20A viscous, amber-colored liquid that functions as a solubilizer to disperse small amounts of oil into a large water phase. Polysorbate 20 is frequently used to solubilize fragrance oils into water-based emulsions.
Ethylhexylglycerin
Est. %0.3
Function
Origin
EthylhexylglycerinA preservative booster derived from glycerin. It is commonly paired with other preservatives to improve their efficacy. Ethylhexylglycerin is also a humectant due to its chemical base of glycerin.
Tetrasodium EDTA
Est. %0.3
Function
Origin
Tetrasodium EDTAOne of the most common synthetic chelators. It can reduce the 'hardness' of water and so is often used in rinse-off products.
Sodium Benzoate
Est. %0.3
Function
Origin
Sodium BenzoateA preservative that usually works in combination with other preservatives. It has to be at low pH (<5.5) to be effective.
Potassium Sorbate
Est. %0.3
Function
Origin
Potassium SorbateA preservative widely used in food and personal care products, available from natural sources or synthetically produced. Potassium sorbate works by inhibiting the growth of yeasts, molds, and some bacteria.