Midha Rice Serum

Midha Rice Serum
5.1
/ 10
Moisturizing
10.0 Humectancy icon Humectancy
0.2 Occlusivity icon Occlusivity
2.2Anti-wrinkle icon/ 10
Anti-wrinkle

Review

Results you may expect from using Midha Rice Serum:

Based on the ingredient analysis by CreamScan, these are the key benefits you can expect from using Midha Rice Serum:

  • Moderate moisturizing. It has a moisturizing rating of 5.1 out of 10.
  • Some anti-wrinkle efficacy: Midha Rice Serum has an anti-wrinkle rating of 2.2 out of 10 so you may expect some, although limited, effect on wrinkles.

How moisturizing is it?

Quite moisturizing: Midha Rice Serum has a moisturizing rating of 5.1 out of 10.

Is it more humectant or occlusive? Significantly more humectant. It has a low occlusivity of 0.2 out of 10 and a maximum humectancy of 10 out of 10, primarily due to the high content of Glycerin (est. ≈6.0%), Butylene Glycol (est. ≈4.0%) and Propanediol (est. ≈3.0%).

Please refer to the Ratings section below for details of the moisturizing rating calculation.

Anti-wrinkle efficacy

According to CreamScan analysis, Midha Rice Serum has a slight anti-wrinkle rating of 2.2 out of 10. It contains one ingredient with proven anti-wrinkle efficacy: Niacinamide (est. ≈1.5%), 
 one of the most effective and well-researched anti-wrinkle ingredients.
 
Among others, Midha Rice Serum also contains Adenosine, an ingredient marketed as effective in reducing wrinkles. However, the studies supporting the anti-wrinkle claims of Adenosine provide insufficient evidence of its efficacy according to CreamScan Research Evaluation Standards. Therefore, this ingredient does not contribute to the anti-wrinkle rating.
 
Moisturizers, when used regularly, are proven to prevent wrinkle formation and even reduce existing wrinkles. Therefore, this product, like any other moisturizer, could deliver additional anti-wrinkle efficacy through its moisturizing action.
 

Please refer to the Ratings section below for details of the anti-wrinkle rating calculation.

Ingredients

Est. % Ingredient Origin Functions
70
Oryza Sativa (Rice) Bran Water
6
Glycerin
4
Butylene Glycol
3
Propanediol
2
1,2-Hexanediol
1.5
Niacinamide
1.3
Oryza Sativa (Rice) Extract
1
Heptasodium Hexacarboxymethyl Dipeptide-12
0.3
Rice sh-Oligopeptide-1
0.3
Ribes Nigrum (Black Currant) Seed Extract
0.3
Secale Cereale (Rye) Seed Extract
0.3
Glycine Soja (Soybean) Extract
0.3
Prunus Serotina (Wild Cherry) Fruit Extract
0.3
Oryza Sativa (Rice) Leaf/Stem Extract
0.3
Carya Ovata Bark Extract
0.3
Panax Ginseng Berry Extract
0.3
Pisum Sativum (Pea) Extract
0.3
Coccinia Indica Fruit Extract
0.3
Azadirachta Indica Leaf Extract
0.3
Avena Sativa (Oat) Kernel Extract
0.3
Betaine
0.3
Allantoin
0.3
Ceramide NP
0.3
Ceramide NS
0.3
Ceramide AP
0.3
Ceramide AS
0.3
Ceramide EOP
0.3
Phytosphingosine
0.3
Cholesterol
0.3
Adenosine
0.3
Dipotassium Glycyrrhizate
0.3
Water
0.3
Sodium Polyacrylate
0.3
Disodium EDTA
0.3
Ethylhexylglycerin
0.3
Cetearyl Alcohol
0.3
Stearic Acid
0.3
Hydrogenated Lecithin
0.3
Acrylates/C10-30 Alkyl Acrylate Crosspolymer
0.3
Arginine
Est. %
Oryza Sativa (Rice) Bran Water
Function:
Origin:
Glycerin
Function:
Origin:
Butylene Glycol
Function:
Origin:
Propanediol
Function:
Origin:
1,2-Hexanediol
Function:
Origin:
Niacinamide
Function:
Origin:
Oryza Sativa (Rice) Extract
Function:
Origin:
Heptasodium Hexacarboxymethyl Dipeptide-12
Function:
Origin:
Rice sh-Oligopeptide-1
Function:
Origin:
Ribes Nigrum (Black Currant) Seed Extract
Function:
Origin:
Secale Cereale (Rye) Seed Extract
Function:
Origin:
Glycine Soja (Soybean) Extract
Function:
Origin:
Prunus Serotina (Wild Cherry) Fruit Extract
Function:
Origin:
Oryza Sativa (Rice) Leaf/Stem Extract
Function:
Origin:
Carya Ovata Bark Extract
Function:
Origin:
Panax Ginseng Berry Extract
Function:
Origin:
Pisum Sativum (Pea) Extract
Function:
Origin:
Coccinia Indica Fruit Extract
Function:
Origin:
Azadirachta Indica Leaf Extract
Function:
Origin:
Avena Sativa (Oat) Kernel Extract
Function:
Origin:
Betaine
Function:
Origin:
Allantoin
Function:
Origin:
Ceramide NP
Function:
Origin:
Ceramide NS
Function:
Origin:
Ceramide AP
Function:
Origin:
Ceramide AS
Function:
Origin:
Ceramide EOP
Function:
Origin:
Phytosphingosine
Function:
Origin:
Cholesterol
Function:
Origin:
Adenosine
Function:
Origin:
Dipotassium Glycyrrhizate
Function:
Origin:
Water
Function:
Origin:
Sodium Polyacrylate
Function:
Origin:
Disodium EDTA
Function:
Origin:
Ethylhexylglycerin
Function:
Origin:
Cetearyl Alcohol
Function:
Origin:
Stearic Acid
Function:
Origin:
Hydrogenated Lecithin
Function:
Origin:
Acrylates/C10-30 Alkyl Acrylate Crosspolymer
Function:
Origin:
Arginine
Function:
Origin:

Ratings

All humectants
16.6
6
4
3
1.5
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
10
All occlusives
0.3
0.3
Benchmark
20
Moisturizing rating
5.1
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 16.6 10
10.0
6
4
3
1.5
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Occlusivity All occlusives 0.3 20
0.2
0.3
Moisturizing rating
5.1
Ingredient Est. % Benchmark Humectancy
6
4
3
1.5
0.3
0.3
0.3
0.3
0.3
0.3
0.3
All humectants 16.6 10
10
All humectants
16.6
6
4
3
1.5
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
0.3
All occlusives 0.3 20
0.2
All occlusives
0.3
0.3
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
6 /10 4 1.5 2.2
n/a
- 0.3 -
Total
2.2
Niacinamide
2.2
Ingredient anti-wrinkle power
6 /10
when present at, %
4
in this formula, est. %
1.5
Adenosine
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Anti-wrinkle rating
2.2
Ingredient Est. % Benchmark
Rich in Antioxidants
1.5
0.3
0.3
0.3
All antioxidants 2.4 3 No
All antioxidants
2.4
Niacinamide
1.5
Glycine Soja (Soybean) Extract
0.3
Coccinia Indica Fruit Extract
0.3
Avena Sativa (Oat) Kernel Extract
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
1.5
0.3
0.3
0.3
0.3
0.3
0.3
All soothing 3.3 5 No
All soothing
3.3
1.5
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
5

Ingredients explained

Oryza Sativa (Rice) Bran Water
Est. %70
Function
Origin
Oryza Sativa (Rice) Bran WaterDescription is coming soon
Glycerin
Est. %6
Function
Origin
Glycerin

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

Butylene Glycol
Est. %4
Function
Origin
Butylene GlycolA clear, colorless liquid humectant that draws moisture to the skin. The humectancy of butylene glycol, owed to its two hydroxyl groups, is quite considerable, although not as powerful as glycerin, which contains three hydroxyl groups.
Propanediol
Est. %3
Function
Origin
PropanediolAn excellent solvent capable of mixing water with normally water-insoluble ingredients. It also functions as a humectant due to its water-loving alcohol groups. Propanediol can control the viscosity of a product by reducing its thickness.
1,2-Hexanediol
Est. %2
Function
Origin
1,2-HexanediolA multi-functional formula helper. It is a well-studied preservtive against bacteria and can help pigments and fragrances disperse evenly in a formula.
Niacinamide
Est. %1.5
Function
Origin
Niacinamide

Also known as vitamin B3, this ingredient is a true superstar with confirmed moisturizing, anti-acne, hyperpigmentation, and antioxidant benefits. Two studies confirm its significant anti-wrinkle efficacy.

Oryza Sativa (Rice) Extract
Est. %1.3
Function
Origin
Oryza Sativa (Rice) ExtractAn abrasive rice extract rich in various emollient fatty acids, amino acids, and vitamin E.
Heptasodium Hexacarboxymethyl Dipeptide-12
Est. %1
Function
Origin
Heptasodium Hexacarboxymethyl Dipeptide-12Description is coming soon
Rice sh-Oligopeptide-1
Est. %0.3
Function
Origin
Rice sh-Oligopeptide-1Description is coming soon
Ribes Nigrum (Black Currant) Seed Extract
Est. %0.3
Function
Origin
Ribes Nigrum (Black Currant) Seed ExtractDescription is coming soon
Secale Cereale (Rye) Seed Extract
Est. %0.3
Function
Origin
Secale Cereale (Rye) Seed ExtractAn extract of rye seeds. Several patents claim that it has anti-wrinkle properties and the ability to enhance the anti-wrinkle activity of other ingredients.
Glycine Soja (Soybean) Extract
Est. %0.3
Function
Origin
Glycine Soja (Soybean) ExtractExtracted from soybeans, this ingredient contains antioxidant and soothing phytochemicals and is especially suitable for aging skin.
Prunus Serotina (Wild Cherry) Fruit Extract
Est. %0.3
Function
Origin
Prunus Serotina (Wild Cherry) Fruit ExtractDescription is coming soon
Oryza Sativa (Rice) Leaf/Stem Extract
Est. %0.3
Function
Origin
Oryza Sativa (Rice) Leaf/Stem ExtractDescription is coming soon
Carya Ovata Bark Extract
Est. %0.3
Function
Origin
Carya Ovata Bark ExtractDescription is coming soon
Panax Ginseng Berry Extract
Est. %0.3
Function
Origin
Panax Ginseng Berry ExtractDescription is coming soon
Pisum Sativum (Pea) Extract
Est. %0.3
Function
Origin
Pisum Sativum (Pea) ExtractAn extract derived from peas that contains many proteins with humectant moisturizing properties. Patents have claimed that it is able to stimulate cell renewal and increase melanin production.
Coccinia Indica Fruit Extract
Est. %0.3
Function
Origin
Coccinia Indica Fruit ExtractAn extract derived from the cucumber-like fruits of ivy gourd. It contains a large amount of soothing mucilage as well as some antioxidant carotenoids. It has also been shown that the extract may have some anti-allergy properties.
Azadirachta Indica Leaf Extract
Est. %0.3
Function
Origin
Azadirachta Indica Leaf ExtractDescription is coming soon
Avena Sativa (Oat) Kernel Extract
Est. %0.3
Function
Origin
Avena Sativa (Oat) Kernel ExtractA beneficial extract obtained from Oat groats popular in products aimed at eczema-prone skin. It contains skin healing beta-glucan, anti-inflammatory phenolic compounds, antioxidant flavonoids, various lipids, proteins, and moisturizing amino acids.
Betaine
Est. %0.3
Function
Origin
BetaineAn ingredient derived from the sucrose in sugar beets. It has a negative chemical charge and a positive chemical charge on the same molecule. This allows betaine to be hygroscopic or humectant and thus provide moisturization by drawing water to the skin.
Allantoin
Est. %0.3
Function
Origin
AllantoinA fluffy, white powder that acts as a humectant due to its water-loving chemistry and as an exfoliant that helps to remove dead skin cells. It has also been shown to be very soothing to irritated and inflamed skin.
Ceramide NP
Est. %0.3
Function
Origin
Ceramide NPAlso known as ceramide 3, it is the most common ceramide in our skin. It helps to restore the skin’s lipid barrier and alleviate the symptoms of dry and cracked skin. Research has shown that skin suffering from conditions such as AD lacks ceramides.
Ceramide NS
Est. %0.3
Function
Origin
Ceramide NSA wax-like lipid natural to the skin’s lipid matrix. It is less frequently used but, in combination with other ceramides, can help to restore balance in the skin’s lipid barrier.
Ceramide AP
Est. %0.3
Function
Origin
Ceramide APPreviously called Ceramide 6 II, Ceramide AP is one of the most common ceramides in the skin. Research has shown that dry, flaky skin has significantly less Ceramide AP. Its application helps to treat dry skin by restoring balance in the skin lipids.
Ceramide AS
Est. %0.3
Function
Origin
Ceramide ASDescription is coming soon
Ceramide EOP
Est. %0.3
Function
Origin
Ceramide EOPFormerly called Ceramide 1, this ingredient is a skin-identical wax-like lipid with an ultra-long fatty acid chain. It restores and stabilizes the skin’s lipid matrix and helps to treat dry and flaky skin, especially when combined with other ceramides.
Phytosphingosine
Est. %0.3
Function
Origin
PhytosphingosineA key component of ceramides NP, AP, and EOP. It has barrier repair properties and stimulates the production of the skin’s Natural Moisturizing Factor. Phytosphingosine has strong antimicrobial and anti-inflammatory activity, which can be used to treat acne.
Cholesterol
Est. %0.3
Function
Origin
CholesterolAn emollient and important barrier repairing lipid, effective when combined with fatty acids and ceramides. Around 25% of the skin’s lipid layer is made up of cholesterol and it is found in the membrane of every single cell in our body.
Adenosine
Est. %0.3
Function
Origin
Adenosine

A key molecule responsible for energy transportation, signaling, and enzyme activity. Adenosine is a popular anti-wrinkle ingredient, however, the key study about its anti-wrinkle efficacy (1) does not meet CreamScan Research Evaluation Standards as it is not double-blind.

Dipotassium Glycyrrhizate
Est. %0.3
Function
Origin
Dipotassium GlycyrrhizateA licorice root derivative with powerful anti-inflammatory and soothing activities. It is often used as a flavoring agent in lip products.
Water
Est. %0.3
Function
Origin
WaterThe most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Sodium Polyacrylate
Est. %0.3
Function
Origin
Sodium PolyacrylateThis white powder is primarily used as a viscosity controlling agent. It is added to the water phase, which then thickens to form a clear gel. Sodium polyacrylate can also serve as an emollient, absorbent, and emulsion stabilizer.
Disodium EDTA
Est. %0.3
Function
Origin
Disodium EDTAA synthetic chelator that helps to maintain the look and smell of a product by 'locking up' troublesome metal ions.
Ethylhexylglycerin
Est. %0.3
Function
Origin
EthylhexylglycerinA preservative booster derived from glycerin. It is commonly paired with other preservatives to improve their efficacy. Ethylhexylglycerin is also a humectant due to its chemical base of glycerin.
Cetearyl Alcohol
Est. %0.3
Function
Origin
Cetearyl AlcoholA blend of cetyl alcohol and stearyl alcohol, the fatty alcohols that are derived from palm oil. It helps to create emulsions that give off a soft and silky emollient feel and also increase product thickness.
Stearic Acid
Est. %0.3
Function
Origin
Stearic AcidA saturated fatty acid found in vegetable butter and animal fats. It is an occlusive moisturizing and emollient ingredient and also helps to maintain the barrier function of the skin.
Hydrogenated Lecithin
Est. %0.3
Function
Origin
Hydrogenated LecithinA version of plain lecithin that has been saturated with hydrogen atoms. This ingredient can be derived from plants, like soy or sunflower, from egg yolks, or made synthetically. Its major function is to emulsify water and oils.
Acrylates/C10-30 Alkyl Acrylate Crosspolymer
Est. %0.3
Function
Origin
Acrylates/C10-30 Alkyl Acrylate CrosspolymerA synthetic ingredient that is used to thicken water and alcohol. It results in a more lightweight formula and is commonly found in gel products.
Arginine
Est. %0.3
Function
Origin
ArginineA humectant amino acid used to attract water to the skin’s surface. It is a part of the skin's Natural Moisturizing Factor, a mixture of various compounds that keeps the skin’s surface well hydrated. Arginine can also be used as a pH adjuster.