Haruharu Wonder Black Rice Serum Review

Haruharu Wonder Black Rice Serum
5.0
/ 10
Moisturizing
10.0 Humectancy icon Humectancy
0.0 Occlusivity icon Occlusivity
Rich
in Antioxidants
Review

Does Haruharu Wonder Black Rice Serum Work?

 
According to CreamScan AI's analysis of the ingredient list, here’s what Haruharu Wonder Black Rice Serum has to offer:
 
✅ Strong humectant moisturizing. This lightweight, humectant-rich product, ideal for oily skin, has a moisturizing rating of 5.0 out of 10.
✅ Antioxidant protection

  

Key Benefits of Haruharu Wonder Black Rice Serum

 
These are the key benefits you can expect from using Haruharu Wonder Black Rice Serum:
 

🔵 Lightweight Purely Humectant Moisturizing, Ideal for Oily Skin

According to CreamScan analysis, Haruharu Wonder Black Rice Serum is quite moisturizing, with a moisturizing rating of 5.0 out of 10.

Is it more humectant or occlusive? It is purely humectant. It has zero occlusivity (we didn't find any occlusive ingredients on the ingredient list) and a maximum humectancy of 10 out of 10, primarily due to the high content of Propanediol (est. ≈6.0%), Aloe Barbadensis Leaf Extract (est. ≈3.0%) and Betaine (est. ≈2.0%).

This humectant-rich product, when used alone as a moisturizer, is ideal for oily skin, providing significant hydration in a lightweight, fast-absorbing formula without any occlusive ingredients.

📌 Certain studies suggest that humectants alone may not effectively moisturize the skin. If you use this product as your only moisturizer, we recommend following it with one that contains at least some occlusive ingredients.

💧 A Humectant Boost for Any Skincare Routine

But it’s not limited to oily skin - such a humectant boost will also positively contribute to the moisturizing efficacy of any skincare routine when used as a step before applying the main moisturizer. This type of formulation is typically used in serums, where a light, fast-absorbing texture is key.

Please refer to the Ratings section below for details of the moisturizing rating calculation.

🍀 Rich in Skin-Protecting Antioxidants

We estimate that Haruharu Wonder Black Rice Serum is rich (> 3%) in antioxidants, specifically Aloe Barbadensis Leaf Extract (est. ≈3.0%).

A key benefit of antioxidants is their ability to reduce oxidative stress caused by free radicals and therefore prevent accelerated skin aging. Studies also show that antioxidants can protect against environmental damage such as UV radiation and pollution, and help reduce inflammation and skin redness.

📌 Please note that this is not a complete list of benefits. We are in the process of enhancing our AI model to incorporate anti-pigmentation, exfoliation and anti-acne ratings.

Things to Be Aware Of: Haruharu Wonder Black Rice Serum

 
CreamScan AI identified a few things to consider before adding Haruharu Wonder Black Rice Serum to your skincare routine:
 

⚠️ If It’s Your Only Moisturizer, It Needs to Be Paired with Some Occlusives

While humectants are highly effective at attracting water to the skin, studies (J. N. Kraft, C. W. Lynde) suggest they may not be efficient when used alone.

One major drawback of purely humectant moisturization is that the water attracted by humectants to the upper layers of the skin can evaporate completely into the environment through transepidermal water loss (TEWL). Adding occlusive ingredients helps seal this moisture into the skin and prevent further water loss.

If you’re using Haruharu Wonder Black Rice Serum as your only moisturizer, consider pairing it with one that contains at least some occlusive ingredients, such as oils, butters, or silicones. These work alongside humectants to create a protective barrier, locking in hydration and ensuring longer-lasting moisturization. The amount of occlusive needed depends on your skin type - the drier the skin, the more occlusives it requires.

If this product is used not as a standalone moisturizer but as part of your skincare routine, such as a toner or serum, it should be applied before your main moisturizer (unless it's a sunscreen), which will provide the necessary occlusivity on top of it.

Pros & Cons of Haruharu Wonder Black Rice Serum

 
Here’s an overview of the pros and cons of Haruharu Wonder Black Rice Serum to help you decide if it’s the right choice for your skincare routine:
 

🟩 Pros:

✅ When used alone: Provides humectant-rich moisturizing ideal for oily skin
✅ As part of a routine: A humectant moisturizing boost, beneficial for any skin type
✅ Lightweight texture
✅ Rich in antioxidants that combat oxidative stress associated with accelerated skin aging and defend against environmental damage
 

⭕ Cons: 

⚠️ Only if used as a standalone moisturizer - it needs to be paired with occlusives to seal in humectants
   

Summary: Haruharu Wonder Black Rice Serum

 
Based on the ingredient list analysis, CreamScan AI suggests that Haruharu Wonder Black Rice Serum
, when used alone, delivers lightweight, humectant-rich moisturizing, making it ideal for oily skin. As part of a moisturizing routine, it provides a humectant boost, beneficial for all skin types.
 
With its high antioxidant content, Haruharu Wonder Black Rice Serum helps protect against free radical damage and offers multiple benefits for all skin types, including preventing premature aging, defending against environmental damage, and calming inflammation.
 
That said, there are some things about Haruharu Wonder Black Rice Serum worth noting.
 
Looking at its moisturizing profile, we found that it doesn’t contain any occlusive ingredients, potentially allowing the moisture attracted to the skin by humectants to evaporate. Therefore, if it’s used as the only moisturizer in a routine, it’s recommended to pair it with one that contains at least some occlusive ingredients, such as oils, butters, or silicones.
 
📌 Fact check. At CreamScan, we are committed to accuracy and fairness. If you spot any errors or something that doesn’t seem right, please click here to let us know. We regularly update the ingredient lists and monitor the latest research on ingredient efficacy to ensure that our information remains as complete and precise as possible. The information provided here is for informational purposes only and does not substitute professional advice. We do not guarantee the efficacy or safety of any product, as individual results may vary.

 

Ingredients

Est. % Ingredient Origin Functions
75
6
4
3
2
1.5
1.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Est. %
Water
Function:
Origin:
Propanediol
Function:
Origin:
Oryza Sativa (Rice) Extract
Function:
Origin:
Aloe Barbadensis Leaf Extract
Function:
Origin:
Betaine
Function:
Origin:
Glycerin
Function:
Origin:
Xanthan Gum
Function:
Origin:
Ceramide AP
Function:
Origin:
1,2-Hexanediol
Function:
Origin:
Phyllostachys Pubescens Shoot Bark Extract
Function:
Origin:
Aspergillus Ferment
Function:
Origin:
Butylene Glycol
Function:
Origin:
Yeast Beta-Glucan
Function:
Origin:
Trehalose
Function:
Origin:
Zanthoxylum Piperitum Fruit Extract
Function:
Origin:
Pulsatilla Koreana Extract
Function:
Origin:
Usnea Barbata (Lichen) Extract
Function:
Origin:
Alcohol
Function:
Origin:
Sodium Phytate
Function:
Origin:
Hyaluronic Acid
Function:
Origin:
Polyglyceryl-10 Laurate
Function:
Origin:
Polyglyceryl-10 Myristate
Function:
Origin:
Lavandula Angustifolia (Lavender) Oil
Function:
Origin:

Ratings

All humectants
13.4
6
3
2
1.5
0.3
0.3
0.3
Benchmark
10
All occlusives
0.0
None
Benchmark
20
Moisturizing rating
5.0
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 13.4 10
10.0
6
3
2
1.5
0.3
0.3
0.3
Occlusivity All occlusives 0.0 20
0.0
None
Moisturizing rating
5.0
Ingredient Est. % Benchmark Humectancy
6
3
2
1.5
0.3
0.3
0.3
All humectants 13.4 10
10
All humectants
13.4
6
3
2
1.5
0.3
0.3
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
None
All occlusives 0.0 20
0.0
All occlusives
0.0
None
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
None
Total
0
None
Anti-wrinkle rating
0
Ingredient Est. % Benchmark
Rich in Antioxidants
3
0.3
0.3
All antioxidants 3.6 3 Rich in antioxidants
All antioxidants
3.6
Aloe Barbadensis Leaf Extract
3
Zanthoxylum Piperitum Fruit Extract
0.3
Hyaluronic Acid
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
3
0.3
All soothing 3.3 5 No
All soothing
3.3
3
0.3
Benchmark
5

Ingredients explained

Water
Est. %75
Function
Origin
WaterThe most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Propanediol
Est. %6
Function
Origin
PropanediolAn excellent solvent capable of mixing water with normally water-insoluble ingredients. It also functions as a humectant due to its water-loving alcohol groups. Propanediol can control the viscosity of a product by reducing its thickness.
Oryza Sativa (Rice) Extract
Est. %4
Function
Origin
Oryza Sativa (Rice) ExtractAn abrasive rice extract rich in various emollient fatty acids, amino acids, and vitamin E.
Aloe Barbadensis Leaf Extract
Est. %3
Function
Origin
Aloe Barbadensis Leaf ExtractDerived from Aloe vera leaves, this moisturizing humectant, soothing, and antioxidant extract is commonly used in products targeting eczema, sunburn, or dermatitis. It soothes the skin and reduces the signs of inflammation and sensitivity.
Betaine
Est. %2
Function
Origin
BetaineAn ingredient derived from the sucrose in sugar beets. It has a negative chemical charge and a positive chemical charge on the same molecule. This allows betaine to be hygroscopic or humectant and thus provide moisturization by drawing water to the skin.
Glycerin
Est. %1.5
Function
Origin
Glycerin

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

Xanthan Gum
Est. %1.3
Function
Origin
Xanthan GumA natural multi-functional ingredient that originates from fermented sugars. Xanthan gum acts as a viscosity-building agent to thicken skincare products. It is also an excellent stabilizer and works well to hold other ingredients together.
Ceramide AP
Est. %0.3
Function
Origin
Ceramide APPreviously called Ceramide 6 II, Ceramide AP is one of the most common ceramides in the skin. Research has shown that dry, flaky skin has significantly less Ceramide AP. Its application helps to treat dry skin by restoring balance in the skin lipids.
1,2-Hexanediol
Est. %0.3
Function
Origin
1,2-HexanediolA multi-functional formula helper. It is a well-studied preservtive against bacteria and can help pigments and fragrances disperse evenly in a formula.
Phyllostachys Pubescens Shoot Bark Extract
Est. %0.3
Function
Origin
Phyllostachys Pubescens Shoot Bark Extract
Aspergillus Ferment
Est. %0.3
Function
Origin
Aspergillus Ferment
Butylene Glycol
Est. %0.3
Function
Origin
Butylene Glycol

A clear, colorless liquid humectant that draws moisture to the skin. The humectancy of butylene glycol, owed to its two hydroxyl groups, is quite considerable, although not as powerful as glycerin, which contains three hydroxyl groups.

Yeast Beta-Glucan
Est. %0.3
Function
Origin
Yeast Beta-Glucan
Trehalose
Est. %0.3
Function
Origin
TrehaloseA sweet-tasting saccharide that can be found in various yeasts and fungi and that is manufactured from starch for cosmetic purposes. It is one of the most popular sugars in skincare and is mainly used for its humectant properties.
Zanthoxylum Piperitum Fruit Extract
Est. %0.3
Function
Origin
Zanthoxylum Piperitum Fruit ExtractA pepper extract that is claimed to have antibacterial and antioxidant properties.
Pulsatilla Koreana Extract
Est. %0.3
Function
Origin
Pulsatilla Koreana ExtractAn extract derived from the Korean pasque flower. It contains various saponins with antimicrobial properties and has been successfully tested against bacteria involved with acne.
Usnea Barbata (Lichen) Extract
Est. %0.3
Function
Origin
Usnea Barbata (Lichen) ExtractA lichen-derivative with proven antibacterial activity.
Alcohol
Est. %0.3
Function
Origin
AlcoholAn effective antimicrobial ingredient that kills bacteria, fungi, and even some viruses. It is also an excellent solvent and astringent. Alcohol helps to create lighter and less viscous products. It can, however, be dehydrating and skin-sensitizing.
Sodium Phytate
Est. %0.3
Function
Origin
Sodium PhytateSodium phytate is a chelating agent that serves to remove heavy metal ions from water. Removing metal ions helps other ingredients, such as antioxidants and preservatives, to perform better and keep products from separating.
Hyaluronic Acid
Est. %0.3
Function
Origin
Hyaluronic Acid

A potent, skin-identical humectant moisturizing ingredient that is able to bind water 1000 times its own weight. The anti-aging benefits of hyaluronic acid are due to its ability to stimulate the synthesis of collagen in the skin.

Polyglyceryl-10 Laurate
Est. %0.3
Function
Origin
Polyglyceryl-10 LaurateA vegetable glycerin or synthetically produced emulsifier and gentle cleansing agent. It won't leave skin feeling tight or dry when used to cleanse.
Polyglyceryl-10 Myristate
Est. %0.3
Function
Origin
Polyglyceryl-10 MyristateA solubilizer that can help incorporate small amounts of oil to an otherwise watery product while providing lightweight skin feel.
Lavandula Angustifolia (Lavender) Oil
Est. %0.3
Function
Origin
Lavandula Angustifolia (Lavender) OilAn essential oil derived from common, or true, lavender. It is used in skincare for its lovely, calming scent. Like all essential oils, however, it may cause a contact skin allergy in more sensitive individuals.