Emma Hardie Midas Touch Face Serum Duo

Emma Hardie Midas Touch Face Serum Duo
4.2
/ 10
Moisturizing
4.2 Humectancy icon Humectancy
4.2 Occlusivity icon Occlusivity
Rich
in Antioxidants
$$$$

Review

Results you may expect from using Emma Hardie Midas Touch Face Serum Duo:

Based on the ingredient analysis by CreamScan, these are the key benefits you can expect from using Emma Hardie Midas Touch Face Serum Duo:

  • Moderate moisturizing. It has a moisturizing rating of 4.2 out of 10.
  • Antioxidant protection.

How moisturizing is it?

Quite moisturizing: Emma Hardie Midas Touch Face Serum Duo has a moisturizing rating of 4.2 out of 10.

Is it more humectant or occlusive? This product has relatively comparable levels of humectancy and occlusivity: a moderate humectancy of 4.2 out of 10, primarily due to the substantial concentration of Glycerin (est. ≈3.0%), and a moderate occlusivity of 4.2 out of 10, mainly due to the high content of Caprylic/Capric Triglyceride (est. ≈6.0%) and Moringa Oleifera Seed Oil (est. ≈2.0%).

Please refer to the Ratings section below for details of the moisturizing rating calculation.

Antioxidant benefits

We estimate that Emma Hardie Midas Touch Face Serum Duo is rich (> 3%) in antioxidants, specifically Moringa Oleifera Seed Oil (est. ≈2.0%).

A key benefit of antioxidants is their ability to reduce oxidative stress caused by free radicals and therefore prevent accelerated skin aging. Studies also show that antioxidants can protect against environmental damage such as UV radiation and pollution, and help reduce inflammation and skin redness.

Ingredients

Est. % Ingredient Origin Functions
75
6
4
3
2
1
1
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
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Ratings

All humectants
4.2
3
0.3
0.3
0.3
0.3
Benchmark
10
All occlusives
8.3
6.0
2.0
0.3
Benchmark
20
Moisturizing rating
4.2
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 4.2 10
4.2
3
0.3
0.3
0.3
0.3
Occlusivity All occlusives 8.3 20
4.2
6.0
2.0
0.3
Moisturizing rating
4.2
Ingredient Est. % Benchmark Humectancy
3
0.3
0.3
0.3
0.3
All humectants 4.2 10
4.2
All humectants
4.2
3
0.3
0.3
0.3
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
6
2
0.3
All occlusives 8.3 20
4.2
All occlusives
8.3
6.0
2.0
0.3
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
None
Total
0
None
Anti-wrinkle rating
0
Ingredient Est. % Benchmark
Rich in Antioxidants
2
0.3
0.3
0.3
0.3
All antioxidants 3.2 3 Rich in antioxidants
All antioxidants
3.2
Moringa Oleifera Seed Oil
2
Aloe Barbadensis Leaf Juice
0.3
Hydrolyzed Hyaluronic Acid
0.3
Salicornia Herbacea Extract
0.3
Tocopherol
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
2
0.3
0.3
All soothing 2.6 5 No
All soothing
2.6
2
0.3
0.3
Benchmark
5

Ingredients explained

Water
Est. %75
Function
Origin
The most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Caprylic/Capric Triglyceride
Est. %6
Function
Origin
A natural occlusive moisturizing and emollient ingredient, it is a blend of glycerin and two fatty acids, caprylic and capric acid. It creates an oil-based protective layer on the skin, thereby preventing water loss.
Diheptyl Succinate
Est. %4
Function
Origin
A naturally-derived ingredient made from castor oil and wheat . Usually it is part of an ingredient blend as an alternative to silicones. It helps improve the spread of a product and reduce tackiness while remaining light on the skin.
Glycerin
Est. %3
Function
Origin

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

Moringa Oleifera Seed Oil
Est. %2
Function
Origin
An oil obtained from the seeds of Moringa oleifera, a fast-growing bush native to Northern India and the sub-Himalayan regions. It contains mainly oleic acid, as well as many additional anti-inflammatory compounds and high levels of vitamin E.
Phenoxyethanol
Est. %1
Function
Origin
The most frequently used preservative in skincare. It is a clear, oil-like liquid synthetic substance that protects products from harmful bacteria and yeast, whilst still leaving skin microflora unharmed. It is confirmed by research to be harmless.
Fragrance
Est. %1
Function
Origin
Under trade secret law, manufacturers have the right not to disclose what exactly went into the fragrance and use the unspecific word Fragrance or Parfum instead. Many fragrances are highly allergenic.
Sodium Polyacrylate
Est. %1
Function
Origin
This white powder is primarily used as a viscosity controlling agent. It is added to the water phase, which then thickens to form a clear gel. Sodium polyacrylate can also serve as an emollient, absorbent, and emulsion stabilizer.
Mica
Est. %0.3
Function
Origin
A mineral powder made up of silicates with several functions (the main one being as a colorant). It has a shimmery appearance, making it highly desirable in certain cosmetic products. Mica also helps the product to apply more smoothly.
Sodium Benzoate
Est. %0.3
Function
Origin
A preservative that usually works in combination with other preservatives. It has to be at low pH (<5.5) to be effective.
Sclerotium Gum
Est. %0.3
Function
Origin
A thickener with a silky, velvety feel that many manufacturers use as an alternative to silicones.
Strelitzia Nicolai Seed Aril Extract
Est. %0.3
Function
Origin
Description is coming soon
Capryloyl Glycerin/Sebacic Acid Copolymer
Est. %0.3
Function
Origin
A naturally-derived film-former that increases water resistance of a product. It is also referred to as an alternative to dimethicone.
Xanthan Gum
Est. %0.3
Function
Origin
A natural multi-functional ingredient that originates from fermented sugars. Xanthan gum acts as a viscosity-building agent to thicken skincare products. It is also an excellent stabilizer and works well to hold other ingredients together.
Disodium EDTA
Est. %0.3
Function
Origin
A synthetic chelator that helps to maintain the look and smell of a product by 'locking up' troublesome metal ions.
Leontopodium Alpinum Meristem Cell Culture
Est. %0.3
Function
Origin
Description is coming soon
Geraniol
Est. %0.3
Function
Origin
A fragrant, volatile, plant-based, liquid chemical that can be naturally found in many essential oils (specifically rose, palmarosa, citronella). It has a rose-like scent. It is a potential irritant and may cause an allergic reaction in some people.
Limonene
Est. %0.3
Function
Origin
One of the most used fragrances in skincare products. It is produced from the peels of citrus fruits and has a fresh, pleasant, citrusy smell. People who are sensitive to citrus should try to avoid it, or at least do a patch test before using it.
Yeast Extract
Est. %0.3
Function
Origin
Also labeled as faex extract, this is a natural ingredient derived from fresh yeast. It is used in skincare as a humectant. Yeast extract also helps to shield injured or exposed skin and can aid in the skin’s wound healing process.
Citronellol
Est. %0.3
Function
Origin
A fragrant compound found naturally in many essential oils (mainly lemongrass). It can have a lemon or a rose scent. People with sensitive skin should try to avoid products with citronellol, or at least do a patch test before using it.
Aloe Barbadensis Leaf Juice
Est. %0.3
Function
Origin
A gelatinous juice from Aloe vera leaves that acts as a powerful humectant, emollient, and antioxidant. It contains enzymes, amino acids, vitamins, and minerals that soothe irritated skin and have wound-healing and anti-inflammatory properties.
Hydrolyzed Hyaluronic Acid
Est. %0.3
Function
Origin
A smaller-molecule version of the regular hyaluronic acid. It is a powerful humectant that absorbs into the skin and offers moisturizing, smoothing, and anti-wrinkle effects. It is also slightly anti-inflammatory and displays subtle antioxidant properties.
Hydrolyzed Pepper Fruit Extract
Est. %0.3
Function
Origin
Description is coming soon
Linalool
Est. %0.3
Function
Origin
A fragrant, volatile compound naturally present in many essential oils. It has a pleasant scent and is often used in skincare products as a fragrance. People with sensitive skin should try to avoid it, or at least do a patch test before using it.
Salicornia Herbacea Extract
Est. %0.3
Function
Origin
A soothing and antioxidant extract derived from common glasswort. It contains plenty of minerals, various flavonoids, phenolic acids, and polysaccharides, and has the potential to perform anti-pigment activity.
Ethylhexylglycerin
Est. %0.3
Function
Origin
A preservative booster derived from glycerin. It is commonly paired with other preservatives to improve their efficacy. Ethylhexylglycerin is also a humectant due to its chemical base of glycerin.
Citral
Est. %0.3
Function
Origin
A fragrant compound found in many essential oils (especially lemon myrtle and lemongrass essential oil). It has a sweet, lemon-like scent. People with sensitive skin should try to avoid products with citral, or at least do a patch test before using.
Tocopherol
Est. %0.3
Function
Origin

Simply another name for vitamin E. Tocopherol is a fantastic ingredient and especially beneficial for dry and inflamed skin. It has occlusive moisturizing, emollient, antioxidant, and photoprotective properties.

Farnesol
Est. %0.3
Function
Origin
A fragrant, liquid alcohol that is naturally found in many essential oils. It has a soft, sweet, floral scent. People with sensitive skin should try to avoid it, or at least do a patch test before using it.
Citric Acid
Est. %0.3
Function
Origin
A gently exfoliating AHA that helps to remove the top layer of dead skin cells. In comparison to other AHAs, citric acid has been shown to be one of the least effective. It is also very commonly used as a stabilizing and pH-controlling agent.
Potassium Sorbate
Est. %0.3
Function
Origin
A preservative widely used in food and personal care products, available from natural sources or synthetically produced. Potassium sorbate works by inhibiting the growth of yeasts, molds, and some bacteria.
Titanium Dioxide (CI 77891)
Est. %0.3
Function
Origin
One of two the most commonly used mineral sunscreens. It can absorb UV light, including UVB – which causes burning, tanning, and even skin cancer. Also used as a colorant, titanium dioxide gives a product a bright white color.