Emma Hardie Midas Touch Face Serum Duo Review

Emma Hardie Midas Touch Face Serum Duo
4.2
/ 10
Moisturizing
4.2 Humectancy icon Humectancy
4.2 Occlusivity icon Occlusivity
Rich
in Antioxidants
Ingredients

Emma Hardie Midas Touch Face Serum Duo Ingredients

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Full Ingredient List (INCI):

Water, Caprylic/Capric Triglyceride, Diheptyl Succinate, Glycerin, Moringa Oleifera Seed Oil, Phenoxyethanol, Fragrance, Sodium Polyacrylate, Mica, Sodium Benzoate, Sclerotium Gum, Strelitzia Nicolai Seed Aril Extract, Capryloyl Glycerin/Sebacic Acid Copolymer, Xanthan Gum, Disodium EDTA, Leontopodium Alpinum Meristem Cell Culture, Geraniol, Limonene, Yeast Extract, Citronellol, Aloe Barbadensis Leaf Juice, Hydrolyzed Hyaluronic Acid, Hydrolyzed Pepper Fruit Extract, Linalool, Salicornia Herbacea Extract, Ethylhexylglycerin, Citral, Tocopherol, Farnesol, Citric Acid, Potassium Sorbate, Titanium Dioxide (CI 77891)
Review

Does Emma Hardie Midas Touch Face Serum Duo Work?

 
According to CreamScan's analysis of the ingredient list, here’s what Emma Hardie Midas Touch Face Serum Duo has to offer:
 
Moderate moisturizing. It has a moisturizing rating of 4.2 out of 10.
✅ Antioxidant protection

  

Key Benefits of Emma Hardie Midas Touch Face Serum Duo

 
These are the key benefits you can expect from using Emma Hardie Midas Touch Face Serum Duo:
 

🔵🔵 Suitable Moisturizer for Normal Skin with a Balanced Texture, Neither Too Light nor Too Heavy

According to CreamScan analysis, Emma Hardie Midas Touch Face Serum Duo is quite moisturizing, with a moisturizing rating of 4.2 out of 10.

Is it more humectant or occlusive? This product has relatively comparable levels of humectancy and occlusivity: a moderate humectancy of 4.2 out of 10, primarily due to the substantial concentration of Glycerin (est. ≈3.0%), and a moderate occlusivity of 4.2 out of 10, mainly due to the high content of Caprylic/Capric Triglyceride (est. ≈6.0%) and Moringa Oleifera Seed Oil (est. ≈2.0%).

This type of moisturizer is suitable for people with normal skin who want essential hydration in a formula with a balanced texture - neither too light nor too heavy. It combines a moderate amount of humectants and occlusive ingredients to provide dual-action moisturizing for normal skin.

Please refer to the Ratings section below for details of the moisturizing rating calculation.

🍀 Rich in Skin-Protecting Antioxidants

We estimate that Emma Hardie Midas Touch Face Serum Duo is rich (> 3%) in antioxidants, specifically Moringa Oleifera Seed Oil (est. ≈2.0%).

A key benefit of antioxidants is their ability to reduce oxidative stress caused by free radicals and therefore prevent accelerated skin aging. Studies also show that antioxidants can protect against environmental damage such as UV radiation and pollution, and help reduce inflammation and skin redness.

📌 Please note that this is not a complete list of benefits. We are in the process of enhancing our model to incorporate anti-pigmentation, exfoliation and anti-acne ratings.

Things to Be Aware Of: Emma Hardie Midas Touch Face Serum Duo

 
CreamScan identified a few things to consider before adding Emma Hardie Midas Touch Face Serum Duo to your skincare routine:
 

⚠️ Needs to Be Paired with Extra Humectants for Optimal Moisturizing Efficacy

An ideal moisturizer for any skin type should balance the right level of occlusivity (depending on skin type) with a significant amount of humectants, while Emma Hardie Midas Touch Face Serum Duo contains a rather average amount of humectants.

People with normal skin would definitely benefit from adding more humectants to their moisturizing routine beyond what this product offers. If this is your only moisturizer, it may be worth including a humectant-rich product, such as a serum, in your skincare routine.

Pros & Cons of Emma Hardie Midas Touch Face Serum Duo

 
Here’s an overview of the pros and cons of Emma Hardie Midas Touch Face Serum Duo to help you decide if it’s the right choice for your skincare routine:
 

🟩 Pros:

Suitable for moisturizing normal skin
Balanced texture, neither too light nor too heavy
✅ Rich in antioxidants that combat oxidative stress associated with accelerated skin aging and defend against environmental damage
 

⭕ Cons: 

⚠️ Only if used as a standalone moisturizer - needs to be paired with extra humectants for optimal moisturizing efficacy
   

Summary: Emma Hardie Midas Touch Face Serum Duo

 
Based on the ingredient list analysis, CreamScan AI suggests that Emma Hardie Midas Touch Face Serum Duo
, as a moisturizer, is suitable for normal skin, combining a moderate concentration of humectants and occlusive ingredients to provide dual-action moisturizing for normal skin.
 
With its high antioxidant content, Emma Hardie Midas Touch Face Serum Duo helps protect against free radical damage and offers multiple benefits for all skin types, including preventing premature aging, defending against environmental damage, and calming inflammation.
 
That said, there are some things about Emma Hardie Midas Touch Face Serum Duo worth noting.
 
If you use this product as your only moisturizer in a routine, please note that it contains a limited amount of humectants. Regardless of your skin type, adding extra humectants can enhance optimal moisturizing efficacy. Therefore, it may be worth pairing Emma Hardie Midas Touch Face Serum Duo with a humectant-rich product, such as a serum, in your skincare routine.
 
📌 Fact check. At CreamScan, we are committed to accuracy and fairness. If you spot any errors or something that doesn’t seem right, please click here to let us know. We regularly update the ingredient lists and monitor the latest research on ingredient efficacy to ensure that our information remains as complete and precise as possible. The information provided here is for informational purposes only and does not substitute professional advice. We do not guarantee the efficacy or safety of any product, as individual results may vary.

 

Ingredient Breakdown

Est. % Ingredient Origin Functions
75
6
4
3
2
1
1
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.15
0.3
0.3
0.3
0.3
0.3
Est. %
Water
Function:
Origin:
Caprylic/Capric Triglyceride
Function:
Origin:
Diheptyl Succinate
Function:
Origin:
Glycerin
Function:
Origin:
Moringa Oleifera Seed Oil
Function:
Origin:
Phenoxyethanol
Function:
Origin:
Fragrance
Function:
Origin:
Sodium Polyacrylate
Function:
Origin:
Mica
Function:
Origin:
Sodium Benzoate
Function:
Origin:
Sclerotium Gum
Function:
Origin:
Strelitzia Nicolai Seed Aril Extract
Function:
Origin:
Capryloyl Glycerin/Sebacic Acid Copolymer
Function:
Origin:
Xanthan Gum
Function:
Origin:
Disodium EDTA
Function:
Origin:
Leontopodium Alpinum Meristem Cell Culture
Function:
Origin:
Geraniol
Function:
Origin:
Limonene
Function:
Origin:
Yeast Extract
Function:
Origin:
Citronellol
Function:
Origin:
Aloe Barbadensis Leaf Juice
Function:
Origin:
Hydrolyzed Hyaluronic Acid
Function:
Origin:
Hydrolyzed Pepper Fruit Extract
Function:
Origin:
Linalool
Function:
Origin:
Salicornia Herbacea Extract
Function:
Origin:
Ethylhexylglycerin
Function:
Origin:
Citral
Function:
Origin:
Tocopherol
Function:
Origin:
Farnesol
Function:
Origin:
Citric Acid
Function:
Origin:
Potassium Sorbate
Function:
Origin:
Titanium Dioxide (CI 77891)
Function:
Origin:

Ratings

All humectants
4.2
3
0.3
0.3
0.3
0.3
Benchmark
10
All occlusives
8.3
6.0
2.0
0.3
Benchmark
20
Moisturizing rating
4.2
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 4.2 10
4.2
3
0.3
0.3
0.3
0.3
Occlusivity All occlusives 8.3 20
4.2
6.0
2.0
0.3
Moisturizing rating
4.2
Ingredient Est. % Benchmark Humectancy
3
0.3
0.3
0.3
0.3
All humectants 4.2 10
4.2
All humectants
4.2
3
0.3
0.3
0.3
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
6
2
0.3
All occlusives 8.3 20
4.2
All occlusives
8.3
6.0
2.0
0.3
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
None
Total
0
None
Anti-wrinkle rating
0
Ingredient Est. % Benchmark
Rich in Antioxidants
2
0.3
0.3
0.3
0.3
All antioxidants 3.2 3 Rich in antioxidants
All antioxidants
3.2
Moringa Oleifera Seed Oil
2
Aloe Barbadensis Leaf Juice
0.3
Hydrolyzed Hyaluronic Acid
0.3
Salicornia Herbacea Extract
0.3
Tocopherol
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
2
0.3
0.3
All soothing 2.6 5 No
All soothing
2.6
2
0.3
0.3
Benchmark
5

Ingredients explained

Water
Est. %75
Function
Origin
WaterThe most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Caprylic/Capric Triglyceride
Est. %6
Function
Origin
Caprylic/Capric TriglycerideA natural occlusive moisturizing and emollient ingredient, it is a blend of glycerin and two fatty acids, caprylic and capric acid. It creates an oil-based protective layer on the skin, thereby preventing water loss.
Diheptyl Succinate
Est. %4
Function
Origin
Diheptyl SuccinateA naturally-derived ingredient made from castor oil and wheat . Usually it is part of an ingredient blend as an alternative to silicones. It helps improve the spread of a product and reduce tackiness while remaining light on the skin.
Glycerin
Est. %3
Function
Origin
Glycerin

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

Moringa Oleifera Seed Oil
Est. %2
Function
Origin
Moringa Oleifera Seed OilAn oil obtained from the seeds of Moringa oleifera, a fast-growing bush native to Northern India and the sub-Himalayan regions. It contains mainly oleic acid, as well as many additional anti-inflammatory compounds and high levels of vitamin E.
Phenoxyethanol
Est. %1
Function
Origin
PhenoxyethanolThe most frequently used preservative in skincare. It is a clear, oil-like liquid synthetic substance that protects products from harmful bacteria and yeast, whilst still leaving skin microflora unharmed. It is confirmed by research to be harmless.
Fragrance
Est. %1
Function
Origin
FragranceUnder trade secret law, manufacturers have the right not to disclose what exactly went into the fragrance and use the unspecific word Fragrance or Parfum instead. Many fragrances are highly allergenic.
Sodium Polyacrylate
Est. %1
Function
Origin
Sodium PolyacrylateThis white powder is primarily used as a viscosity controlling agent. It is added to the water phase, which then thickens to form a clear gel. Sodium polyacrylate can also serve as an emollient, absorbent, and emulsion stabilizer.
Mica
Est. %0.3
Function
Origin
MicaA mineral powder made up of silicates with several functions (the main one being as a colorant). It has a shimmery appearance, making it highly desirable in certain cosmetic products. Mica also helps the product to apply more smoothly.
Sodium Benzoate
Est. %0.3
Function
Origin
Sodium BenzoateA preservative that usually works in combination with other preservatives. It has to be at low pH (<5.5) to be effective.
Sclerotium Gum
Est. %0.3
Function
Origin
Sclerotium GumA thickener with a silky, velvety feel that many manufacturers use as an alternative to silicones.
Strelitzia Nicolai Seed Aril Extract
Est. %0.3
Function
Origin
Strelitzia Nicolai Seed Aril Extract
Capryloyl Glycerin/Sebacic Acid Copolymer
Est. %0.3
Function
Origin
Capryloyl Glycerin/Sebacic Acid CopolymerA naturally-derived film-former that increases water resistance of a product. It is also referred to as an alternative to dimethicone.
Xanthan Gum
Est. %0.3
Function
Origin
Xanthan GumA natural multi-functional ingredient that originates from fermented sugars. Xanthan gum acts as a viscosity-building agent to thicken skincare products. It is also an excellent stabilizer and works well to hold other ingredients together.
Disodium EDTA
Est. %0.3
Function
Origin
Disodium EDTAA synthetic chelator that helps to maintain the look and smell of a product by 'locking up' troublesome metal ions.
Leontopodium Alpinum Meristem Cell Culture
Est. %0.3
Function
Origin
Leontopodium Alpinum Meristem Cell Culture
Geraniol
Est. %0.3
Function
Origin
Geraniol

A fragrant, volatile, plant-based, liquid chemical that can be naturally found in many essential oils (specifically rose, palmarosa, citronella). It has a rose-like scent. It is a potential irritant and may cause an allergic reaction in some people.

Limonene
Est. %0.3
Function
Origin
Limonene

One of the most used fragrances in skincare products. It is produced from the peels of citrus fruits and has a fresh, pleasant, citrusy smell. People who are sensitive to citrus should try to avoid it, or at least do a patch test before using it.

Yeast Extract
Est. %0.3
Function
Origin
Yeast ExtractAlso labeled as faex extract, this is a natural ingredient derived from fresh yeast. It is used in skincare as a humectant. Yeast extract also helps to shield injured or exposed skin and can aid in the skin’s wound healing process.
Citronellol
Est. %0.3
Function
Origin
Citronellol

A fragrant compound found naturally in many essential oils (mainly lemongrass). It can have a lemon or a rose scent. People with sensitive skin should try to avoid products with citronellol, or at least do a patch test before using it.

Aloe Barbadensis Leaf Juice
Est. %0.3
Function
Origin
Aloe Barbadensis Leaf JuiceA gelatinous juice from Aloe vera leaves that acts as a powerful humectant, emollient, and antioxidant. It contains enzymes, amino acids, vitamins, and minerals that soothe irritated skin and have wound-healing and anti-inflammatory properties.
Hydrolyzed Hyaluronic Acid
Est. %0.3
Function
Origin
Hydrolyzed Hyaluronic AcidA smaller-molecule version of the regular hyaluronic acid. It is a powerful humectant that absorbs into the skin and offers moisturizing, smoothing, and anti-wrinkle effects. It is also slightly anti-inflammatory and displays subtle antioxidant properties.
Hydrolyzed Pepper Fruit Extract
Est. %0.3
Function
Origin
Hydrolyzed Pepper Fruit Extract
Linalool
Est. %0.3
Function
Origin
LinaloolA fragrant, volatile compound naturally present in many essential oils. It has a pleasant scent and is often used in skincare products as a fragrance. People with sensitive skin should try to avoid it, or at least do a patch test before using it.
Salicornia Herbacea Extract
Est. %0.3
Function
Origin
Salicornia Herbacea ExtractA soothing and antioxidant extract derived from common glasswort. It contains plenty of minerals, various flavonoids, phenolic acids, and polysaccharides, and has the potential to perform anti-pigment activity.
Ethylhexylglycerin
Est. %0.3
Function
Origin
EthylhexylglycerinA preservative booster derived from glycerin. It is commonly paired with other preservatives to improve their efficacy. Ethylhexylglycerin is also a humectant due to its chemical base of glycerin.
Citral
Est. %0.15
Function
Origin
Citral

A fragrant compound found in many essential oils (especially lemon myrtle and lemongrass essential oil). It has a sweet, lemon-like scent. People with sensitive skin should try to avoid products with citral, or at least do a patch test before using.

Tocopherol
Est. %0.3
Function
Origin
Tocopherol

Simply another name for vitamin E. Tocopherol is a fantastic ingredient and especially beneficial for dry and inflamed skin. It has occlusive moisturizing, emollient, antioxidant, and photoprotective properties.

Farnesol
Est. %0.3
Function
Origin
Farnesol

A fragrant, liquid alcohol that is naturally found in many essential oils. It has a soft, sweet, floral scent. People with sensitive skin should try to avoid it, or at least do a patch test before using it.

Citric Acid
Est. %0.3
Function
Origin
Citric AcidA gently exfoliating AHA that helps to remove the top layer of dead skin cells. In comparison to other AHAs, citric acid has been shown to be one of the least effective. It is also very commonly used as a stabilizing and pH-controlling agent.
Potassium Sorbate
Est. %0.3
Function
Origin
Potassium SorbateA preservative widely used in food and personal care products, available from natural sources or synthetically produced. Potassium sorbate works by inhibiting the growth of yeasts, molds, and some bacteria.
Titanium Dioxide (CI 77891)
Est. %0.3
Function
Origin
Titanium Dioxide (CI 77891)One of two the most commonly used mineral sunscreens. It can absorb UV light, including UVB – which causes burning, tanning, and even skin cancer. Also used as a colorant, titanium dioxide gives a product a bright white color.