Avon Anew Power Serum Review

Avon Anew Power Serum
5.6
/ 10
Moisturizing
10.0 Humectancy icon Humectancy
1.1 Occlusivity icon Occlusivity
Rich
in Antioxidants
Ingredients

Avon Anew Power Serum Ingredients

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Full Ingredient List (INCI):

Water, Glycerin, Bis-PEG-18 Methyl Ether Dimethyl Silane, Dimethicone, Ethoxydiglycol, Thiodipropionic Acid, Sodium Polyacrylate, Diglycerin, Chondrus Crispus Extract, Yeast Extract, Algae Extract, Eclipta Prostrata Extract, Glycine Soja (Soybean) Seed Extract, Phaeodactylum Tricornutum Extract, Malus Domestica Fruit Cell Culture Extract, Glycine Max (Soybean) Symbiosome Extract, C12-15 Alkyl Benzoate, Imidazolidinyl Urea, Phenoxyethanol, Cetearyl Dimethicone Crosspolymer, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Urea, Disodium EDTA, Silica, Isohexadecane, Caprylic/Capric Triglyceride, Glucosamine HCl, Cyclopentasiloxane, Ammonium Hydroxide, Trideceth-6, PEG/PPG-20/23 Dimethicone, Sodium Hyaluronate, Polysorbate 60, PEG/PPG-18/18 Dimethicone, Fragrance, Saccharomyces Ferment Lysate Filtrate, Saccharomyces/Zinc Ferment, Oryzanol, Phytol, Steareth-20, Palmitoyl Tetrapeptide-10, Palmitoyl Tetrapeptide-7
Review

Does Avon Anew Power Serum Work?

 
According to CreamScan's analysis of the ingredient list, here’s what Avon Anew Power Serum has to offer:
 
✅ Strong humectant moisturizing. This lightweight, humectant-rich product, ideal for oily skin, has a moisturizing rating of 5.6 out of 10.
✅ Antioxidant protection

  

Key Benefits of Avon Anew Power Serum

 
These are the key benefits you can expect from using Avon Anew Power Serum:
 

🔵 Lightweight Humectant Moisturizer Ideal for Oily Skin

According to CreamScan analysis, Avon Anew Power Serum is quite moisturizing, with a moisturizing rating of 5.6 out of 10.

Is it more humectant or occlusive? Significantly more humectant. It has a low occlusivity of 1.1 out of 10 and a maximum humectancy of 10 out of 10, primarily due to the high content of Glycerin (est. ≈6.0%) and Bis-PEG-18 Methyl Ether Dimethyl Silane (est. ≈4.0%).

This humectant-rich product, when used alone as a moisturizer, is ideal for oily skin, offering significant hydration in a lightweight, fast-absorbing formula with a minimal amount of occlusive ingredients.

It’s also a great choice for people with normal skin who prefer lightweight moisturizers.

💧 A Humectant Boost for Any Skincare Routine

But it’s not limited to oily skin - such a humectant boost will also positively contribute to the moisturizing efficacy of any skincare routine when used as a step before applying the main moisturizer. This type of formulation is typically used in serums, where a light, fast-absorbing texture is key.

Please refer to the Ratings section below for details of the moisturizing rating calculation.

🍀 Rich in Skin-Protecting Antioxidants

We estimate that Avon Anew Power Serum is rich (> 3%) in antioxidants, specifically Thiodipropionic Acid (est. ≈1.5%), Algae Extract (est. ≈0.3%), Glycine Soja (Soybean) Seed Extract (est. ≈0.3%), and others.

A key benefit of antioxidants is their ability to reduce oxidative stress caused by free radicals and therefore prevent accelerated skin aging. Studies also show that antioxidants can protect against environmental damage such as UV radiation and pollution, and help reduce inflammation and skin redness.

📌 Please note that this is not a complete list of benefits. We are in the process of enhancing our model to incorporate anti-pigmentation, exfoliation and anti-acne ratings.

Things to Be Aware Of: Avon Anew Power Serum

 
CreamScan identified a few things to consider before adding Avon Anew Power Serum to your skincare routine:
 

⚠️ Questionable anti-wrinkle efficacy

If one of your main reasons for choosing Avon Anew Power Serum is its potential anti-aging effects, please note that, according to CreamScan analysis, it currently has a zero anti-wrinkle rating.

It contains some ingredients often marketed as effective in reducing wrinkles, specifically Malus Domestica Fruit Cell Culture Extract, Saccharomyces/Zinc Ferment, and Palmitoyl Tetrapeptide-7. However, the studies supporting the anti-wrinkle claims of these ingredients provide insufficient evidence of efficacy according to CreamScan Research Evaluation Standards. 

While this does not categorically rule out the possibility that these ingredients may reduce wrinkles, their efficacy is not supported by convincing, vehicle-controlled, double-blind clinical studies - at least none that were available to the CreamScan team at the time of publication.

Therefore, these ingredients do not generate the anti-wrinkle rating.

📌 Moisturizers, when used regularly, are proven to prevent wrinkle formation and even reduce existing wrinkles. Therefore, this product, like any other moisturizer, can deliver some anti-wrinkle effects through its moisturizing action.

Please refer to the Ratings section below for details of the anti-wrinkle rating calculation.

Pros & Cons of Avon Anew Power Serum

 
Here’s an overview of the pros and cons of Avon Anew Power Serum to help you decide if it’s the right choice for your skincare routine:
 

🟩 Pros:

✅ When used alone: Provides humectant-rich moisturizing ideal for oily skin
✅ As part of a routine: A humectant moisturizing boost, beneficial for any skin type
✅ Lightweight texture
✅ Rich in antioxidants that combat oxidative stress associated with accelerated skin aging and defend against environmental damage
 

⭕ Cons: 

⚠️ Questionable anti-wrinkle efficacy
   

Summary: Avon Anew Power Serum

 
Based on the ingredient list analysis, CreamScan AI suggests that Avon Anew Power Serum
, when used alone, delivers lightweight, humectant-rich moisturizing, making it ideal for oily skin. As part of a moisturizing routine, it provides a humectant boost, beneficial for all skin types.
 
With its high antioxidant content, Avon Anew Power Serum helps protect against free radical damage and offers multiple benefits for all skin types, including preventing premature aging, defending against environmental damage, and calming inflammation.
 
That said, there are some things about Avon Anew Power Serum worth noting.
 
If one of your main reasons for considering Avon Anew Power Serum is its potential anti-aging effects, please note that, according to CreamScan analysis, its anti-wrinkle efficacy is questionable. None of the ingredients in this product provide substantial evidence of their anti-wrinkle efficacy according to CreamScan Research Evaluation Standards.
 
📌 Fact check. At CreamScan, we are committed to accuracy and fairness. If you spot any errors or something that doesn’t seem right, please click here to let us know. We regularly update the ingredient lists and monitor the latest research on ingredient efficacy to ensure that our information remains as complete and precise as possible. The information provided here is for informational purposes only and does not substitute professional advice. We do not guarantee the efficacy or safety of any product, as individual results may vary.

 

Ingredient Breakdown

Est. % Ingredient Origin Functions
70
6
4
1.9
1.8
1.5
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Est. %
Water
Function:
Origin:
Glycerin
Function:
Origin:
Bis-PEG-18 Methyl Ether Dimethyl Silane
Function:
Origin:
Dimethicone
Function:
Origin:
Ethoxydiglycol
Function:
Origin:
Thiodipropionic Acid
Function:
Origin:
Sodium Polyacrylate
Function:
Origin:
Diglycerin
Function:
Origin:
Chondrus Crispus Extract
Function:
Origin:
Yeast Extract
Function:
Origin:
Algae Extract
Function:
Origin:
Eclipta Prostrata Extract
Function:
Origin:
Glycine Soja (Soybean) Seed Extract
Function:
Origin:
Phaeodactylum Tricornutum Extract
Function:
Origin:
Malus Domestica Fruit Cell Culture Extract
Function:
Origin:
Glycine Max (Soybean) Symbiosome Extract
Function:
Origin:
C12-15 Alkyl Benzoate
Function:
Origin:
Imidazolidinyl Urea
Function:
Origin:
Phenoxyethanol
Function:
Origin:
Cetearyl Dimethicone Crosspolymer
Function:
Origin:
Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer
Function:
Origin:
Urea
Function:
Origin:
Disodium EDTA
Function:
Origin:
Silica
Function:
Origin:
Isohexadecane
Function:
Origin:
Caprylic/Capric Triglyceride
Function:
Origin:
Glucosamine HCl
Function:
Origin:
Cyclopentasiloxane
Function:
Origin:
Ammonium Hydroxide
Function:
Origin:
Trideceth-6
Function:
Origin:
PEG/PPG-20/23 Dimethicone
Function:
Origin:
Sodium Hyaluronate
Function:
Origin:
Polysorbate 60
Function:
Origin:
PEG/PPG-18/18 Dimethicone
Function:
Origin:
Fragrance
Function:
Origin:
Saccharomyces Ferment Lysate Filtrate
Function:
Origin:
Saccharomyces/Zinc Ferment
Function:
Origin:
Oryzanol
Function:
Origin:
Phytol
Function:
Origin:
Steareth-20
Function:
Origin:
Palmitoyl Tetrapeptide-10
Function:
Origin:
Palmitoyl Tetrapeptide-7
Function:
Origin:

Ratings

All humectants
14.9
6
4
1.8
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
10
All occlusives
2.2
1.9
0.3
Benchmark
20
Moisturizing rating
5.6
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 14.9 10
10.0
6
4
1.8
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Occlusivity All occlusives 2.2 20
1.1
1.9
0.3
Moisturizing rating
5.6
Ingredient Est. % Benchmark Humectancy
6
4
1.8
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
All humectants 14.9 10
10
All humectants
14.9
6
4
1.8
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
1.9
0.3
All occlusives 2.2 20
1.1
All occlusives
2.2
1.9
0.3
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
n/a
- 0.3 -
n/a
- 0.3 -
n/a
- 0.3 -
Total
0
Malus Domestica Fruit Cell Culture Extract
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Saccharomyces/Zinc Ferment
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Palmitoyl Tetrapeptide-7
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Anti-wrinkle rating
0
Ingredient Est. % Benchmark
Rich in Antioxidants
1.5
0.3
0.3
0.3
0.3
0.3
0.3
All antioxidants 3.3 3 Rich in antioxidants
All antioxidants
3.3
Thiodipropionic Acid
1.5
Algae Extract
0.3
Glycine Soja (Soybean) Seed Extract
0.3
Malus Domestica Fruit Cell Culture Extract
0.3
Glycine Max (Soybean) Symbiosome Extract
0.3
Sodium Hyaluronate
0.3
Oryzanol
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
0.3
0.3
0.3
All soothing 0.9 5 No
All soothing
0.9
0.3
0.3
0.3
Benchmark
5

Ingredients explained

Water
Est. %70
Function
Origin
WaterThe most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Glycerin
Est. %6
Function
Origin
Glycerin

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

Bis-PEG-18 Methyl Ether Dimethyl Silane
Est. %4
Function
Origin
Bis-PEG-18 Methyl Ether Dimethyl SilaneA silicone with the unusual trait of being able to disperse in water. It moisturizes the skin as a humectant and leaves a soft and smooth after-feel. This ingredient also has foam-boosting properties.
Dimethicone
Est. %1.9
Function
Origin
DimethiconeThe most common silicone in skincare. It forms a silky, smooth film on the skin’s surface and can help to prevent water loss. It also aids in wound healing and can treat and soften scars. Dimethicone is considered to be very safe for use.
Ethoxydiglycol
Est. %1.8
Function
Origin
EthoxydiglycolA type of alcohol with humectant moisturizing properties. It also acts as a solvent, since it mixes well with a variety of other compounds, including water and even some oils.
Thiodipropionic Acid
Est. %1.5
Function
Origin
Thiodipropionic AcidThiodipropionic acid (often shortened to TDPA) is a synthetic organic acid that is used in skincare products as an antioxidant and stabilizing ingredient. It is generally regarded as safe and non-irritating. There are no scientific studies that mention TDPA having any particular effects on the skin.
Sodium Polyacrylate
Est. %1.3
Function
Origin
Sodium PolyacrylateThis white powder is primarily used as a viscosity controlling agent. It is added to the water phase, which then thickens to form a clear gel. Sodium polyacrylate can also serve as an emollient, absorbent, and emulsion stabilizer.
Diglycerin
Est. %1
Function
Origin
DiglycerinA powerful humectant that collects moisture, making skin feel hydrated and supple. Diglycerin is less sticky and a stronger humectant, but slower absorbing than standard glycerin.
Chondrus Crispus Extract
Est. %0.3
Function
Origin
Chondrus Crispus ExtractAn extract from the species of red marine algae called Irish moss or carrageen moss. It is edible and widely used to produce carrageenan, a polysaccharide with humectant moisturizing and soothing properties.
Yeast Extract
Est. %0.3
Function
Origin
Yeast ExtractAlso labeled as faex extract, this is a natural ingredient derived from fresh yeast. It is used in skincare as a humectant. Yeast extract also helps to shield injured or exposed skin and can aid in the skin’s wound healing process.
Algae Extract
Est. %0.3
Function
Origin
Algae ExtractThe name describes any extract made from any kind of algae. Algae extracts are moisturizing humectants – the gelatin-like polysaccharides bind and retain water, thereby hydrating the skin. Algae is a rich source of emollient and antioxidant compounds.
Eclipta Prostrata Extract
Est. %0.3
Function
Origin
Eclipta Prostrata ExtractA soothing extract of false daisy that contains a variety of active anti-inflammatory phytochemicals such as flavonoids, terpenes, phytosterols, and special compounds called thiopenes.
Glycine Soja (Soybean) Seed Extract
Est. %0.3
Function
Origin
Glycine Soja (Soybean) Seed ExtractAn antioxidant, soothing, and wound healing extract derived from soybeans. Soybeans are a famous source of phytoestrogens - plant compounds that have a similar effect to steroid hormones.
Phaeodactylum Tricornutum Extract
Est. %0.3
Function
Origin
Phaeodactylum Tricornutum Extract
Malus Domestica Fruit Cell Culture Extract
Est. %0.3
Function
Origin
Malus Domestica Fruit Cell Culture ExtractAn extract that comes from a certain apple cultivar. It is claimed to have superior properties over any other apple extracts and the patent holder claims that it has anti-wrinkle activity.
Glycine Max (Soybean) Symbiosome Extract
Est. %0.3
Function
Origin
Glycine Max (Soybean) Symbiosome Extract
C12-15 Alkyl Benzoate
Est. %0.3
Function
Origin
C12-15 Alkyl BenzoateA synthetic emollient ester. It works to improve the appearance of the skin by filling in the microcracks on the surface, thereby making the skin appear softer and smoother. It imparts a lightweight, velvety feel.
Imidazolidinyl Urea
Est. %0.3
Function
Origin
Imidazolidinyl UreaAn antimicrobial agent that provides broad spectrum protection.
Phenoxyethanol
Est. %0.3
Function
Origin
PhenoxyethanolThe most frequently used preservative in skincare. It is a clear, oil-like liquid synthetic substance that protects products from harmful bacteria and yeast, whilst still leaving skin microflora unharmed. It is confirmed by research to be harmless.
Cetearyl Dimethicone Crosspolymer
Est. %0.3
Function
Origin
Cetearyl Dimethicone Crosspolymer
Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer
Est. %0.3
Function
Origin
Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate CopolymerAn emulsion stabilizer and thickener that helps to create a pleasant, satiny, and light formula texture. It works by forming a gel-like network within water or oil, which both stabilizes other ingredients and produces a thickening effect.
Urea
Est. %0.3
Function
Origin
UreaUrea can be found in urine, skin, and other tissues as a degradation product of proteins. In concentrations below 5%, urea is humectant moisturizing. At concentrations above 10% it is keratolytic, that helps to break away old, flaking, and cracked skin.
Disodium EDTA
Est. %0.3
Function
Origin
Disodium EDTAA synthetic chelator that helps to maintain the look and smell of a product by 'locking up' troublesome metal ions.
Silica
Est. %0.3
Function
Origin
SilicaA widely used cosmetic ingredient with the same chemical composition as the sand found on beaches. A common function of silica is its ability to control viscosity. In certain chemical forms, it can effectively thicken cream-style products.
Isohexadecane
Est. %0.3
Function
Origin
IsohexadecaneA clear, colorless liquid that is commonly used as an emollient. It is made up of pure hydrocarbons and leaves a dry feeling on the skin upon application. It also increases the spreadability of a product.
Caprylic/Capric Triglyceride
Est. %0.3
Function
Origin
Caprylic/Capric TriglycerideA natural occlusive moisturizing and emollient ingredient, it is a blend of glycerin and two fatty acids, caprylic and capric acid. It creates an oil-based protective layer on the skin, thereby preventing water loss.
Glucosamine HCl
Est. %0.3
Function
Origin
Glucosamine HClA naturally occurring compound that reduces static and lowers the pH of skincare products.
Cyclopentasiloxane
Est. %0.3
Function
Origin
CyclopentasiloxaneA lightweight, fast-spreading emollient that leaves a very soft and silky after-feel on the skin. Supplied as a clear and colorless liquid, cyclopentasiloxane is often used as a solvent to dissolve other silicones in.
Ammonium Hydroxide
Est. %0.3
Function
Origin
Ammonium HydroxideA weakly basic ingredient that can adjust pH to a higher level.
Trideceth-6
Est. %0.3
Function
Origin
Trideceth-6
PEG/PPG-20/23 Dimethicone
Est. %0.3
Function
Origin
PEG/PPG-20/23 Dimethicone
Sodium Hyaluronate
Est. %0.3
Function
Origin
Sodium Hyaluronate

A sodium salt of famous hyaluronic acid. A potent humectant that hydrates the skin, supports collagen function, and fills out small wrinkles. Sodium hyaluronate also offers soothing and antioxidant properties.

Polysorbate 60
Est. %0.3
Function
Origin
Polysorbate 60An ester based on sorbitan. It is good for emulsifying water and oils together – specifically making oil-in-water emulsions. Polysorbate 60 is also said to give a product a notable fragrance.
PEG/PPG-18/18 Dimethicone
Est. %0.3
Function
Origin
PEG/PPG-18/18 DimethiconeA silicone-based emulsifier that has the ability to create non-sticky and non-greasy formulas.
Fragrance
Est. %0.3
Function
Origin
FragranceUnder trade secret law, manufacturers have the right not to disclose what exactly went into the fragrance and use the unspecific word Fragrance or Parfum instead. Many fragrances are highly allergenic.
Saccharomyces Ferment Lysate Filtrate
Est. %0.3
Function
Origin
Saccharomyces Ferment Lysate FiltrateA humectant moisturizing ingredient made from Saccharomyces yeast culture that contains various enzymes, amino acids, vitamins, and beta-glucan.
Saccharomyces/Zinc Ferment
Est. %0.3
Function
Origin
Saccharomyces/Zinc FermentA biotech ingredient that serves to supplement zinc to the skin. Zinc is essential for wound healing and the activity of antioxidant enzymes.
Oryzanol
Est. %0.3
Function
Origin
OryzanolIsolated from rice bran oil, it is an antioxidant mixture of various bioactive compounds, mainly esters of ferulic acid along with different sterols.
Phytol
Est. %0.3
Function
Origin
Phytol
Steareth-20
Est. %0.3
Function
Origin
Steareth-20A white to light brown reaction product of a clear gas and stearyl alcohol. Like the other steareth ingredients, steareth-20 is a waxy emulsifier that can help to form a stable emulsion, even in extreme conditions.
Palmitoyl Tetrapeptide-10
Est. %0.3
Function
Origin
Palmitoyl Tetrapeptide-10

Description is coming soon

Palmitoyl Tetrapeptide-7
Est. %0.3
Function
Origin
Palmitoyl Tetrapeptide-7

A synthetic peptide that mimics the activity of immunoglobulin G and signals to the skin to stop the inflammation. It has been shown in studies to reduce wrinkles and enhance collagen content.