Avon Anew Platinum Eye & Lip Cream

Avon Anew Platinum Eye & Lip Cream
7.0
/ 10
Moisturizing
10.0 Humectancy icon Humectancy
4.1 Occlusivity icon Occlusivity
0.4Anti-wrinkle icon/ 10
Anti-wrinkle
$$$$

Review

Results you may expect from using Avon Anew Platinum Eye & Lip Cream:

Based on the ingredient analysis by CreamScan, these are the key benefits you can expect from using Avon Anew Platinum Eye & Lip Cream:

  • Significant moisturizing. It has a moisturizing rating of 7.0 out of 10.
  • Little anti-wrinkle effect: Avon Anew Platinum Eye & Lip Cream has an anti-wrinkle rating of 0.4 out of 10, so you may expect a positive, although insignificant, effect on wrinkles.

How moisturizing is it?

Highly moisturizing: Avon Anew Platinum Eye & Lip Cream has a moisturizing rating of 7.0 out of 10.

Is it more humectant or occlusive? Significantly more humectant. It has a maximum humectancy of 10 out of 10, primarily due to the substantial concentration of Glycerin (est. ≈9.0%), and a moderate occlusivity of 4.1 out of 10, mainly due to the high content of Butyrospermum Parkii (Shea) Butter (est. ≈4.0%) and Dimethicone (est. ≈3.0%).

Please refer to the Ratings section below for details of the moisturizing rating calculation.

Anti-wrinkle efficacy

According to CreamScan analysis, Avon Anew Platinum Eye & Lip Cream has a minimal anti-wrinkle rating of 0.4 out of 10. It contains one ingredient with proven anti-wrinkle efficacy: Niacinamide (est. ≈0.3%),
 one of the most effective and well-researched anti-wrinkle ingredients.
 
Among others, Avon Anew Platinum Eye & Lip Cream also contains Palmitoyl Hexapeptide-12, an ingredient marketed as effective in reducing wrinkles. However, the studies supporting the anti-wrinkle claims of Palmitoyl Hexapeptide-12 provide insufficient evidence of its efficacy according to CreamScan Research Evaluation Standards. Therefore, this ingredient does not contribute to the anti-wrinkle rating.
 
Moisturizers, when used regularly, are proven to prevent wrinkle formation and even reduce existing wrinkles. Therefore, this product, like any other moisturizer, could deliver additional anti-wrinkle efficacy through its moisturizing action.
 

Please refer to the Ratings section below for details of the anti-wrinkle rating calculation.

Ingredients

Est. % Ingredient Origin Functions
60
9
6
4
3
2.5
2
1.5
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
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Ratings

All humectants
10.6
9
1
0.3
0.3
Benchmark
10
All occlusives
8.2
4.0
3.0
0.3
0.3 x 2
0.3
Benchmark
20
Moisturizing rating
7.0
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 10.6 10
10.0
9
1
0.3
0.3
Occlusivity All occlusives 8.2 20
4.1
4.0
3.0
0.3
0.3 x 2
0.3
Moisturizing rating
7.0
Ingredient Est. % Benchmark Humectancy
9
1
0.3
0.3
All humectants 10.6 10
10
All humectants
10.6
9
1
0.3
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
4
3
0.3
0.3 x 2
0.3
All occlusives 8.2 20
4.1
All occlusives
8.2
4.0
3.0
0.3
0.3 x 2
0.3
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
6 /10 4 0.3 0.4
n/a
- 0.3 -
Total
0.4
Niacinamide
0.4
Ingredient anti-wrinkle power
6 /10
when present at, %
4
in this formula, est. %
0.3
Palmitoyl Hexapeptide-12
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Anti-wrinkle rating
0.4
Ingredient Est. % Benchmark
Rich in Antioxidants
0.3
0.3
0.3
All antioxidants 0.9 3 No
All antioxidants
0.9
Niacinamide
0.3
Palmitoyl Hexapeptide-12
0.3
Medicago Sativa (Alfalfa) Extract
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
0.3
All soothing 0.3 5 No
All soothing
0.3
0.3
Benchmark
5

Ingredients explained

Water
Est. %60
Function
Origin
The most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Glycerin
Est. %9
Function
Origin

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

Isohexadecane
Est. %6
Function
Origin
A clear, colorless liquid that is commonly used as an emollient. It is made up of pure hydrocarbons and leaves a dry feeling on the skin upon application. It also increases the spreadability of a product.
Butyrospermum Parkii (Shea) Butter
Est. %4
Function
Origin
A semi-solid, buttery fat extracted from the seeds of the Shea tree that is a wonderful occlusive and emollient ingredient mainly comprised of fatty acids. Shea butter contains a large amount of anti-inflammatory and antioxidant compounds.
Dimethicone
Est. %3
Function
Origin
The most common silicone in skincare. It forms a silky, smooth film on the skin’s surface and can help to prevent water loss. It also aids in wound healing and can treat and soften scars. Dimethicone is considered to be very safe for use.
Behenyl Alcohol
Est. %2.5
Function
Origin
A fatty alcohol with emollient properties. It is used as a co-emulsifier and thickener and tends to result in a product with a smooth and creamy application texture.
Cetearyl Alcohol
Est. %2
Function
Origin
A blend of cetyl alcohol and stearyl alcohol, the fatty alcohols that are derived from palm oil. It helps to create emulsions that give off a soft and silky emollient feel and also increase product thickness.
Hydrogenated Polyisobutene
Est. %1.5
Function
Origin
A viscous liquid that makes a great oil base due to its smooth sensorial profile. It has emollient features, including good spreadability and little tack upon application. It also has the added benefit of being able to thicken products.
PEG-40 Stearate
Est. %1.3
Function
Origin
This PEG, or polyethylene glycol, is excellent at emulsifying water and oil together to form oil-in-water emulsions. Due to its water-loving nature, PEG-40 stearate can also act as a cleansing agent.
Propanediol
Est. %1
Function
Origin
An excellent solvent capable of mixing water with normally water-insoluble ingredients. It also functions as a humectant due to its water-loving alcohol groups. Propanediol can control the viscosity of a product by reducing its thickness.
Boron Nitride
Est. %0.3
Function
Origin
A synthetically made compound that has several functions. As an opacifier, it can provide a range of appearances, ranging from translucent to completely opaque. It is also an excellent absorber and is capable of high oil absorption.
Niacinamide
Est. %0.3
Function
Origin

Also known as vitamin B3, this ingredient is a true superstar with confirmed moisturizing, anti-acne, hyperpigmentation, and antioxidant benefits. Two studies confirm its significant anti-wrinkle efficacy.

Propylene Glycol Dicaprylate/Dicaprate
Est. %0.3
Function
Origin
A naturally derived ester with a light and dry skin feel and the ability to trap in moisture.
Hydroxyethyl Urea
Est. %0.3
Function
Origin
Hydroxyethyl urea is a synthetic derivative of regular urea (read about it here). This ingredient, similarly to urea, is humectant moisturizing and helps to retain more water to the skin’s surface, leaving it more moisturized. There aren't any studies that analyze the effects of this ingredient in great detail.
Petrolatum
Est. %0.3
Function
Origin
Also known as Vaseline, this is the most powerful occlusive moisturizer and at least twice as effective as other occlusives. This is why we multiply the petrolatum score by 2 when calculating the Occlusivity of the product. Petrolatum is not comedogenic.
Phytol
Est. %0.3
Function
Origin
Description is coming soon
Zea Mays (Corn) Starch
Est. %0.3
Function
Origin
A white, very finely powdered starch extracted from corn. It works as an anti-caking and absorbent ingredient in powdered products, as well as as a thickening agent in liquids. It also helps to create a matte finish after application.
Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer
Est. %0.3
Function
Origin
An emulsion stabilizer and thickener that helps to create a pleasant, satiny, and light formula texture. It works by forming a gel-like network within water or oil, which both stabilizes other ingredients and produces a thickening effect.
Ceteareth-20
Est. %0.3
Function
Origin
A fatty alcohol emulsifier that helps to mix oil and water together, best for oil-in-water emulsions. It is also a cleansing agent. When combined with cetearyl alcohol, ceteareth-20 forms a mix that, according to acne.org, can be comedogenic.
Tromethamine
Est. %0.3
Function
Origin
An ingredient based on amino acids that is commonly used as a pH adjuster. It has a high pH, which means that it is basic (alkaline), so adding tromethamine to a skincare product will increase its overall pH level.
Carbomer
Est. %0.3
Function
Origin
A synthetic ingredient with the ability to gel water. When used in emulsions, such as lotions and creams, carbomer can also act as an emulsion stabilizer.
Diazolidinyl Urea
Est. %0.3
Function
Origin
A synthetic preservative that is effective against most common bacteria. It is not considered broad-spectrum because it does not act against any type of yeast or mold. It is therefore commonly paired with antifungal preservatives.
Glyceryl Stearate
Est. %0.3
Function
Origin
An emollient and emulsifier typically derived from vegetable sources through a chemical reaction with glycerin. It provides stability, texture, and consistency to formulations. Its main function is to allow oil and water to mix.
PEG-100 Stearate
Est. %0.3
Function
Origin
This surfactant is more specifically classified as an emulsifier that produces oil-in-water emulsions. PEG-100 stearate can also be used as a cleansing agent.
Silica
Est. %0.3
Function
Origin
A widely used cosmetic ingredient with the same chemical composition as the sand found on beaches. A common function of silica is its ability to control viscosity. In certain chemical forms, it can effectively thicken cream-style products.
Dimethicone Crosspolymer
Est. %0.3
Function
Origin
A group of ingredients that are typically added to skincare products to adjust the formula. Dimethicone Crosspolymers stabilize a formula, regulate its thickness and consistency and give the product a velvety feel.
Disodium EDTA
Est. %0.3
Function
Origin
A synthetic chelator that helps to maintain the look and smell of a product by 'locking up' troublesome metal ions.
Polysorbate 60
Est. %0.3
Function
Origin
An ester based on sorbitan. It is good for emulsifying water and oils together – specifically making oil-in-water emulsions. Polysorbate 60 is also said to give a product a notable fragrance.
C12-15 Alkyl Benzoate
Est. %0.3
Function
Origin
A synthetic emollient ester. It works to improve the appearance of the skin by filling in the microcracks on the surface, thereby making the skin appear softer and smoother. It imparts a lightweight, velvety feel.
Sucralose
Est. %0.3
Function
Origin
Description is coming soon
Tribehenin
Est. %0.3
Function
Origin
A soft, pliable wax that serves as an occlusive moisturizer and emollient. It improves the spreadability of skincare products, including the increased payoff of stick products, and imparts a pleasant, smooth feel upon application.
Ceramide NG
Est. %0.3
Function
Origin
A lipid that is mainly found on scalp skin and that helps with the barrier repair. It is one of the less popular ceramides and is usually used in combination with other ceramides for better barrier repair properties.
PEG-10 Phytosterol
Est. %0.3
Function
Origin
Description is coming soon
Palmitoyl Hexapeptide-12
Est. %0.3
Function
Origin

A short, synthetically made peptide similar to elastin fragments. It works as a signal peptide, stimulating the growth of skin cells and facilitating skin repair. It has been tested mostly in test-tube experiments so far.

Medicago Sativa (Alfalfa) Extract
Est. %0.3
Function
Origin
A fragrant extract with a hay-like scent derived from the alfalfa plant. It contains various antioxidant compounds such as flavonoids and saponins.
Mica
Est. %0.3
Function
Origin
A mineral powder made up of silicates with several functions (the main one being as a colorant). It has a shimmery appearance, making it highly desirable in certain cosmetic products. Mica also helps the product to apply more smoothly.
Titanium Dioxide (CI 77891)
Est. %0.3
Function
Origin
One of two the most commonly used mineral sunscreens. It can absorb UV light, including UVB – which causes burning, tanning, and even skin cancer. Also used as a colorant, titanium dioxide gives a product a bright white color.