Avon Anew Clinical Infinite Lift Targeted Contouring Serum

Avon Anew Clinical Infinite Lift Targeted Contouring Serum
2.8
/ 10
Moisturizing
5.5 Humectancy icon Humectancy
0.0 Occlusivity icon Occlusivity
Rich
in Antioxidants
$$$$

Review

Results you may expect from using Avon Anew Clinical Infinite Lift Targeted Contouring Serum:

Based on the ingredient analysis by CreamScan, these are the key benefits you can expect from using Avon Anew Clinical Infinite Lift Targeted Contouring Serum:

  • Light moisturizing. It has a moisturizing rating of 2.8 out of 10.
  • Antioxidant protection.

How moisturizing is it?

Lightly moisturizing: Avon Anew Clinical Infinite Lift Targeted Contouring Serum has a moisturizing rating of 2.8 out of 10.

Is it more humectant or occlusive? Purely humectant. It has zero occlusivity (we didn't find any occlusive ingredients on the ingredient list) and a moderate humectancy of 5.5 out of 10, primarily due to the high content of Glycerin (est. ≈3.0%).

Tip: Studies suggest that humectants alone do not moisturize the skin. We recommend applying a product with some occlusive ingredients after the use of this one.

Please refer to the Ratings section below for details of the moisturizing rating calculation.

Anti-wrinkle efficacy

According to CreamScan analysis, Avon Anew Clinical Infinite Lift Targeted Contouring Serum has a zero anti-wrinkle rating.

It contains Olea Europaea (Olive) Leaf Extract, an ingredient marketed as effective in reducing wrinkles. However, the studies supporting the anti-wrinkle claims of Olea Europaea (Olive) Leaf Extract provide insufficient evidence of its efficacy according to CreamScan Research Evaluation Standards. Therefore, this ingredient does not generate the anti-wrinkle rating.

Moisturizers, when used regularly, are proven to prevent wrinkle formation and even reduce existing wrinkles. Therefore, this product, like any other moisturizer, could deliver some anti-wrinkle effects through its moisturizing action.

Please refer to the Ratings section below for details of the anti-wrinkle rating calculation.

Antioxidant benefits

We estimate that Avon Anew Clinical Infinite Lift Targeted Contouring Serum is rich (> 3%) in antioxidants, specifically Dilauryl Thiodipropionate (est. ≈1.3%), Galactoarabinan (est. ≈1.0%), Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract (est. ≈0.3%), and others.

A key benefit of antioxidants is their ability to reduce oxidative stress caused by free radicals and therefore prevent accelerated skin aging. Studies also show that antioxidants can protect against environmental damage such as UV radiation and pollution, and help reduce inflammation and skin redness.

Ingredients

Est. % Ingredient Origin Functions
70
6
4
3
2
1.5
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
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Ratings

All humectants
5.5
3
1
0.3
0.3
0.3
0.3
0.3
Benchmark
10
All occlusives
0.0
None
Benchmark
20
Moisturizing rating
2.8
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 5.5 10
5.5
3
1
0.3
0.3
0.3
0.3
0.3
Occlusivity All occlusives 0.0 20
0.0
None
Moisturizing rating
2.8
Ingredient Est. % Benchmark Humectancy
3
1
0.3
0.3
0.3
0.3
0.3
All humectants 5.5 10
5.5
All humectants
5.5
3
1
0.3
0.3
0.3
0.3
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
None
All occlusives 0.0 20
0.0
All occlusives
0.0
None
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
n/a
- 0.3 -
Total
0
Olea Europaea (Olive) Leaf Extract
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Anti-wrinkle rating
0
Ingredient Est. % Benchmark
Rich in Antioxidants
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
All antioxidants 4.1 3 Rich in antioxidants
All antioxidants
4.1
Dilauryl Thiodipropionate
1.3
Galactoarabinan
1
Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract
0.3
Punica Granatum Fruit Juice
0.3
Algae Extract
0.3
Olea Europaea (Olive) Leaf Extract
0.3
Daucus Carota Sativa (Carrot) Root Extract
0.3
Medicago Sativa (Alfalfa) Extract
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
0.3
All soothing 0.3 5 No
All soothing
0.3
0.3
Benchmark
5

Ingredients explained

Water
Est. %70
Function
Origin
The most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Cyclopentasiloxane
Est. %6
Function
Origin
A lightweight, fast-spreading emollient that leaves a very soft and silky after-feel on the skin. Supplied as a clear and colorless liquid, cyclopentasiloxane is often used as a solvent to dissolve other silicones in.
SD Alcohol 40-B
Est. %4
Function
Origin
A natural ingredient containing a denaturant to discourage drinking.
Glycerin
Est. %3
Function
Origin

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

PVP
Est. %2
Function
Origin
An excellent film-former used in hairsprays, peel-off masks, and even some self-tanning products. These films are strong and hold onto the skin.
Isododecane
Est. %1.5
Function
Origin
An emollient derived from petroleum with high spreadability. It is often used as a replacement for oils and silicones because it leaves no residue behind on the skin. When a product is labeled as “oil-free” it may contain isododecane instead of heavier oils.
Dilauryl Thiodipropionate
Est. %1.3
Function
Origin
Description is coming soon
Galactoarabinan
Est. %1
Function
Origin
A plant polysaccharide with humectant moisturizing properties that is most commonly obtained from Larch trees. It consists of two simple sugars: galactose and arabinose.
Phytol
Est. %0.3
Function
Origin
Description is coming soon
Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract
Est. %0.3
Function
Origin
Sweet almond seed extract is extracted either from whole hulled sweet almonds or from the almond press cake left over after oil pressing. It contains various organic acids, flavonoids, and tannins – which provide antioxidant effects in skincare. Read more on almonds here: Prunus Amygdalus Dulcis (Sweet Almond) Oil.
Punica Granatum Fruit Juice
Est. %0.3
Function
Origin
Description is coming soon
Hydrolyzed Hibiscus Esculentus Extract
Est. %0.3
Function
Origin
Description is coming soon
Hydrolyzed Wheat Protein
Est. %0.3
Function
Origin
Wheat protein broken down into its individual amino acids. It is commonly used as a film-former and antistatic agent.
Glucosamine HCl
Est. %0.3
Function
Origin
A naturally occurring compound that reduces static and lowers the pH of skincare products.
Algae Extract
Est. %0.3
Function
Origin
The name describes any extract made from any kind of algae. Algae extracts are moisturizing humectants – the gelatin-like polysaccharides bind and retain water, thereby hydrating the skin. Algae is a rich source of emollient and antioxidant compounds.
Yeast Extract
Est. %0.3
Function
Origin
Also labeled as faex extract, this is a natural ingredient derived from fresh yeast. It is used in skincare as a humectant. Yeast extract also helps to shield injured or exposed skin and can aid in the skin’s wound healing process.
Hydrolyzed Wheat Gluten
Est. %0.3
Function
Origin
Description is coming soon
Olea Europaea (Olive) Leaf Extract
Est. %0.3
Function
Origin
An antioxidant and fragrant extract from the leaves of the olive tree. It contains a promising anti-aging compound called Oleuropein, and a prospective anti-pigment compound called Cornoside.
Saccharomyces Cerevisiae Extract
Est. %0.3
Function
Origin
A fungi ingredient made from baker's yeast. It is moisturizing and contains various beneficial compounds that support skin health. Among these is beta-glucan, the praised wound healing polysaccharide.
Daucus Carota Sativa (Carrot) Root Extract
Est. %0.3
Function
Origin
An antioxidant extract derived from carrots. It is a rich source of the orange-colored beta-carotene (pro-vitamin A). Carrot root extract is often added to skincare products that are aimed at providing a better suntan.
Foeniculum Vulgare (Fennel) Fruit Extract
Est. %0.3
Function
Origin
A fragrant extract derived from fennel that contains a warm, spicy essential oil and an emollient fatty oil.
Ceratonia Siliqua (Carob) Gum
Est. %0.3
Function
Origin
Also known as carob gum, this ingredient is a plant-based formula helper extracted from carob tree seeds. It consists of film- and gel-forming polysaccharides called galactomannans.
Tetrapeptide-4
Est. %0.3
Function
Origin
Description is coming soon
Medicago Sativa (Alfalfa) Extract
Est. %0.3
Function
Origin
A fragrant extract with a hay-like scent derived from the alfalfa plant. It contains various antioxidant compounds such as flavonoids and saponins.
Acrylates Copolymer
Est. %0.3
Function
Origin
A highly functional synthetic ingredient that forms a protective layer on the skin and reduces static buildup. It gives an emollient feel to the product, including a silky after-feel.
Carbomer
Est. %0.3
Function
Origin
A synthetic ingredient with the ability to gel water. When used in emulsions, such as lotions and creams, carbomer can also act as an emulsion stabilizer.
Hydrogenated Lecithin
Est. %0.3
Function
Origin
A version of plain lecithin that has been saturated with hydrogen atoms. This ingredient can be derived from plants, like soy or sunflower, from egg yolks, or made synthetically. Its major function is to emulsify water and oils.
Acrylates/Dimethicone Copolymer
Est. %0.3
Function
Origin
A synthetic polymer that produces protective films across the skin and prevents caking in powdered products.
Polyvinyl Alcohol
Est. %0.3
Function
Origin
A synthetic polymer that thickens water to form a gel and prevents other ingredients from separating.
Polyacrylate-13
Est. %0.3
Function
Origin
A synthetic, film-forming ingredient that creates a network around other ingredients in the formula and protects them from being easily washed away.
Dimethicone Crosspolymer
Est. %0.3
Function
Origin
A group of ingredients that are typically added to skincare products to adjust the formula. Dimethicone Crosspolymers stabilize a formula, regulate its thickness and consistency and give the product a velvety feel.
Polyisobutene
Est. %0.3
Function
Origin
A highly viscous liquid that is used in lip gloss formulations to prolong wear time and add shimmer. Polyisobutene dramatically increases the thickness of skincare products it is added to.
Xanthan Gum
Est. %0.3
Function
Origin
A natural multi-functional ingredient that originates from fermented sugars. Xanthan gum acts as a viscosity-building agent to thicken skincare products. It is also an excellent stabilizer and works well to hold other ingredients together.
Benzophenone-4
Est. %0.3
Function
Origin
Also known as sulisobenzone, it is a chemical sunscreen that protects against UVB and most UVA radiation. It is weaker than typical sunscreens and is usually accompanied by other UV absorbers to be most effective.
Polysorbate 20
Est. %0.3
Function
Origin
A viscous, amber-colored liquid that functions as a solubilizer to disperse small amounts of oil into a large water phase. Polysorbate 20 is frequently used to solubilize fragrance oils into water-based emulsions.
Dextrin
Est. %0.3
Function
Origin
A partially hydrolyzed potato starch, most commonly used as a viscosity controlling and binding agent. When dispersed into water, it can create textures ranging from a thick paste to a soft gel.
Sorbitan Isostearate
Est. %0.3
Function
Origin
A mild yet powerful emulsifier primarily utilized to produce water-in-oil emulsions. It helps to create a particularly rich and substantial emulsion.
Urea
Est. %0.3
Function
Origin
Urea can be found in urine, skin, and other tissues as a degradation product of proteins. In concentrations below 5%, urea is humectant moisturizing. At concentrations above 10% it is keratolytic, that helps to break away old, flaking, and cracked skin.
Sodium Hydroxide
Est. %0.3
Function
Origin

An ingredient that is able to bring the pH of a product up, thereby making it less harsh on the skin.

Disodium EDTA
Est. %0.3
Function
Origin
A synthetic chelator that helps to maintain the look and smell of a product by 'locking up' troublesome metal ions.
Methylparaben
Est. %0.3
Function
Origin
A preservative that keeps a product unspoiled. There has been a lot of controversy surrounding parabens, although the concentrations found in cosmetic formulations are generally considered to be safe.
Caprylyl Glycol
Est. %0.3
Function
Origin
An emollient that improves product spreadability and offers a silky feel on the skin. It also acts as a preservative booster that improves the efficacy of other preservatives. According to the manufacturer, it is also a humectant moisturizer.
Dipropylene Glycol
Est. %0.3
Function
Origin
A clear, colorless liquid that has several uses. One of its main functions is as a solvent. Dipropylene glycol is also used to reduce the thickness of skincare products.
Ethylene Brassylate
Est. %0.3
Function
Origin
A synthetic fragrance ingredient known for its musky scent. Like most fragrance ingredients, it can be irritating.
Oxacyclohexadecenone
Est. %0.3
Function
Origin
Description is coming soon
Ethylene Dodecanedioate
Est. %0.3
Function
Origin
Description is coming soon
Pentadecalactone
Est. %0.3
Function
Origin
Description is coming soon
Raspberry Ketone
Est. %0.3
Function
Origin
Description is coming soon