Avon Anew Clinical Infinite Lift Targeted Contouring Serum Review

Avon Anew Clinical Infinite Lift Targeted Contouring Serum
2.8
/ 10
Moisturizing
5.5 Humectancy icon Humectancy
0.0 Occlusivity icon Occlusivity
Rich
in Antioxidants
Ingredients

Avon Anew Clinical Infinite Lift Targeted Contouring Serum Ingredients

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Full Ingredient List (INCI):

Water, Cyclopentasiloxane, SD Alcohol 40-B, Glycerin, PVP, Isododecane, Dilauryl Thiodipropionate, Galactoarabinan, Phytol, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Punica Granatum Fruit Juice, Hydrolyzed Hibiscus Esculentus Extract, Hydrolyzed Wheat Protein, Glucosamine HCl, Algae Extract, Yeast Extract, Hydrolyzed Wheat Gluten, Olea Europaea (Olive) Leaf Extract, Saccharomyces Cerevisiae Extract, Daucus Carota Sativa (Carrot) Root Extract, Foeniculum Vulgare (Fennel) Fruit Extract, Ceratonia Siliqua (Carob) Gum, Tetrapeptide-4, Medicago Sativa (Alfalfa) Extract, Acrylates Copolymer, Carbomer, Hydrogenated Lecithin, Acrylates/Dimethicone Copolymer, Polyvinyl Alcohol, Polyacrylate-13, Dimethicone Crosspolymer, Polyisobutene, Xanthan Gum, Benzophenone-4, Polysorbate 20, Dextrin, Sorbitan Isostearate, Urea, Sodium Hydroxide, Disodium EDTA, Methylparaben, Caprylyl Glycol, Dipropylene Glycol, Ethylene Brassylate, Oxacyclohexadecenone, Ethylene Dodecanedioate, Pentadecalactone, Raspberry Ketone
Review

Does Avon Anew Clinical Infinite Lift Targeted Contouring Serum Work?

 
According to CreamScan's analysis of the ingredient list, here’s what Avon Anew Clinical Infinite Lift Targeted Contouring Serum has to offer:
 
✅ Light moisturizing. It has a moisturizing rating of 2.8 out of 10.
✅ Antioxidant protection

  

Key Benefits of Avon Anew Clinical Infinite Lift Targeted Contouring Serum

 
These are the key benefits you can expect from using Avon Anew Clinical Infinite Lift Targeted Contouring Serum:
 

🔵 Lightweight Purely Humectant Moisturizer Suitable for Oily Skin

According to CreamScan analysis, Avon Anew Clinical Infinite Lift Targeted Contouring Serum is lightly moisturizing, with a moisturizing rating of 2.8 out of 10.

Is it more humectant or occlusive? Purely humectant. It has zero occlusivity (we didn't find any occlusive ingredients on the ingredient list) and a moderate humectancy of 5.5 out of 10, primarily due to the high content of Glycerin (est. ≈3.0%).

This product, when used alone as a moisturizer, can provide light humectant hydration in a fast-absorbing formula without any occlusive ingredients. This could work for people with oily skin who need a basic level of hydration.

📌 Certain studies suggest that humectants alone may not effectively moisturize the skin. If you use this product as your only moisturizer, we recommend following it with one that contains at least some occlusive ingredients.

💧 A Humectant Add-on for Any Skincare Routine

But it’s not limited to oily skin - since it contains a moderate amount of humectants, such a humectant add-on will also positively contribute to the moisturizing efficacy of any skincare routine when used as a step before applying the main moisturizer.

Please refer to the Ratings section below for details of the moisturizing rating calculation.

🍀 Rich in Skin-Protecting Antioxidants

We estimate that Avon Anew Clinical Infinite Lift Targeted Contouring Serum is rich (> 3%) in antioxidants, specifically Dilauryl Thiodipropionate (est. ≈1.3%), Galactoarabinan (est. ≈1.0%), Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract (est. ≈0.3%), and others.

A key benefit of antioxidants is their ability to reduce oxidative stress caused by free radicals and therefore prevent accelerated skin aging. Studies also show that antioxidants can protect against environmental damage such as UV radiation and pollution, and help reduce inflammation and skin redness.

📌 Please note that this is not a complete list of benefits. We are in the process of enhancing our model to incorporate anti-pigmentation, exfoliation and anti-acne ratings.

Things to Be Aware Of: Avon Anew Clinical Infinite Lift Targeted Contouring Serum

 
CreamScan identified a few things to consider before adding Avon Anew Clinical Infinite Lift Targeted Contouring Serum to your skincare routine:
 

⚠️ If It’s Your Only Moisturizer, It Needs to Be Paired with Some Occlusives

While humectants are highly effective at attracting water to the skin, studies (J. N. Kraft, C. W. Lynde) suggest they may not be efficient when used alone.

One major drawback of purely humectant moisturization is that the water attracted by humectants to the upper layers of the skin can evaporate completely into the environment through transepidermal water loss (TEWL). Adding occlusive ingredients helps seal this moisture into the skin and prevent further water loss.

If you’re using Avon Anew Clinical Infinite Lift Targeted Contouring Serum as your only moisturizer, consider pairing it with one that contains at least some occlusive ingredients, such as oils, butters, or silicones. These work alongside humectants to create a protective barrier, locking in hydration and ensuring longer-lasting moisturization. The amount of occlusive needed depends on your skin type - the drier the skin, the more occlusives it requires.

If this product is used not as a standalone moisturizer but as part of your skincare routine, such as a toner or serum, it should be applied before your main moisturizer (unless it's a sunscreen), which will provide the necessary occlusivity on top of it.

⚠️ Questionable anti-wrinkle efficacy

If one of your main reasons for choosing Avon Anew Clinical Infinite Lift Targeted Contouring Serum is its potential anti-aging effects, please note that, according to CreamScan analysis, it currently has a zero anti-wrinkle rating.

It contains Olea Europaea (Olive) Leaf Extract, an ingredient often marketed as effective in reducing wrinkles. However, the studies supporting the anti-wrinkle claims of Olea Europaea (Olive) Leaf Extract provide insufficient evidence of its efficacy according to CreamScan Research Evaluation Standards.

While this does not categorically rule out the possibility that Olea Europaea (Olive) Leaf Extract may reduce wrinkles, its efficacy is not supported by convincing, vehicle-controlled, double-blind clinical studies - at least none that were available to the CreamScan team at the time of publication.

Therefore, this ingredient does not generate the anti-wrinkle rating.

📌 Moisturizers, when used regularly, are proven to prevent wrinkle formation and even reduce existing wrinkles. Therefore, this product, like any other moisturizer, can deliver some anti-wrinkle effects through its moisturizing action.

Please refer to the Ratings section below for details of the anti-wrinkle rating calculation.

Pros & Cons of Avon Anew Clinical Infinite Lift Targeted Contouring Serum

 
Here’s an overview of the pros and cons of Avon Anew Clinical Infinite Lift Targeted Contouring Serum to help you decide if it’s the right choice for your skincare routine:
 

🟩 Pros:

✅ When used alone: Provides moderate humectant moisturizing suitable for oily skin
✅ As part of a routine: A humectant moisturizing enhancement, beneficial for any skin type
✅ Lightweight texture
✅ Rich in antioxidants that combat oxidative stress associated with accelerated skin aging and defend against environmental damage
 

⭕ Cons: 

⚠️ Only if used as a standalone moisturizer - it needs to be paired with occlusives to seal in humectants
⚠️ Questionable anti-wrinkle efficacy
   

Summary: Avon Anew Clinical Infinite Lift Targeted Contouring Serum

 
Based on the ingredient list analysis, CreamScan AI suggests that Avon Anew Clinical Infinite Lift Targeted Contouring Serum
, when used alone, provides lightweight, moderate humectant moisturizing, making it suitable for oily skin. As part of a moisturizing routine, it offers a subtle humectant enhancement, beneficial for all skin types.
 
With its high antioxidant content, Avon Anew Clinical Infinite Lift Targeted Contouring Serum helps protect against free radical damage and offers multiple benefits for all skin types, including preventing premature aging, defending against environmental damage, and calming inflammation.
 
That said, there are some things about Avon Anew Clinical Infinite Lift Targeted Contouring Serum worth noting.
 
Looking at its moisturizing profile, we found that it doesn’t contain any occlusive ingredients, potentially allowing the moisture attracted to the skin by humectants to evaporate. Therefore, if it’s used as the only moisturizer in a routine, it’s recommended to pair it with one that contains at least some occlusive ingredients, such as oils, butters, or silicones.
 
If one of your main reasons for considering Avon Anew Clinical Infinite Lift Targeted Contouring Serum is its potential anti-aging effects, please note that, according to CreamScan analysis, its anti-wrinkle efficacy is questionable. None of the ingredients in this product provide substantial evidence of their anti-wrinkle efficacy according to CreamScan Research Evaluation Standards.
 
📌 Fact check. At CreamScan, we are committed to accuracy and fairness. If you spot any errors or something that doesn’t seem right, please click here to let us know. We regularly update the ingredient lists and monitor the latest research on ingredient efficacy to ensure that our information remains as complete and precise as possible. The information provided here is for informational purposes only and does not substitute professional advice. We do not guarantee the efficacy or safety of any product, as individual results may vary.

 

Ingredient Breakdown

Est. % Ingredient Origin Functions
70
6
4
3
2
1.5
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Est. %
Water
Function:
Origin:
Cyclopentasiloxane
Function:
Origin:
SD Alcohol 40-B
Function:
Origin:
Glycerin
Function:
Origin:
PVP
Function:
Origin:
Isododecane
Function:
Origin:
Dilauryl Thiodipropionate
Function:
Origin:
Galactoarabinan
Function:
Origin:
Phytol
Function:
Origin:
Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract
Function:
Origin:
Punica Granatum Fruit Juice
Function:
Origin:
Hydrolyzed Hibiscus Esculentus Extract
Function:
Origin:
Hydrolyzed Wheat Protein
Function:
Origin:
Glucosamine HCl
Function:
Origin:
Algae Extract
Function:
Origin:
Yeast Extract
Function:
Origin:
Hydrolyzed Wheat Gluten
Function:
Origin:
Olea Europaea (Olive) Leaf Extract
Function:
Origin:
Saccharomyces Cerevisiae Extract
Function:
Origin:
Daucus Carota Sativa (Carrot) Root Extract
Function:
Origin:
Foeniculum Vulgare (Fennel) Fruit Extract
Function:
Origin:
Ceratonia Siliqua (Carob) Gum
Function:
Origin:
Tetrapeptide-4
Function:
Origin:
Medicago Sativa (Alfalfa) Extract
Function:
Origin:
Acrylates Copolymer
Function:
Origin:
Carbomer
Function:
Origin:
Hydrogenated Lecithin
Function:
Origin:
Acrylates/Dimethicone Copolymer
Function:
Origin:
Polyvinyl Alcohol
Function:
Origin:
Polyacrylate-13
Function:
Origin:
Dimethicone Crosspolymer
Function:
Origin:
Polyisobutene
Function:
Origin:
Xanthan Gum
Function:
Origin:
Benzophenone-4
Function:
Origin:
Polysorbate 20
Function:
Origin:
Dextrin
Function:
Origin:
Sorbitan Isostearate
Function:
Origin:
Urea
Function:
Origin:
Sodium Hydroxide
Function:
Origin:
Disodium EDTA
Function:
Origin:
Methylparaben
Function:
Origin:
Caprylyl Glycol
Function:
Origin:
Dipropylene Glycol
Function:
Origin:
Ethylene Brassylate
Function:
Origin:
Oxacyclohexadecenone
Function:
Origin:
Ethylene Dodecanedioate
Function:
Origin:
Pentadecalactone
Function:
Origin:
Raspberry Ketone
Function:
Origin:

Ratings

All humectants
5.5
3
1
0.3
0.3
0.3
0.3
0.3
Benchmark
10
All occlusives
0.0
None
Benchmark
20
Moisturizing rating
2.8
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 5.5 10
5.5
3
1
0.3
0.3
0.3
0.3
0.3
Occlusivity All occlusives 0.0 20
0.0
None
Moisturizing rating
2.8
Ingredient Est. % Benchmark Humectancy
3
1
0.3
0.3
0.3
0.3
0.3
All humectants 5.5 10
5.5
All humectants
5.5
3
1
0.3
0.3
0.3
0.3
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
None
All occlusives 0.0 20
0.0
All occlusives
0.0
None
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
n/a
- 0.3 -
Total
0
Olea Europaea (Olive) Leaf Extract
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Anti-wrinkle rating
0
Ingredient Est. % Benchmark
Rich in Antioxidants
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
All antioxidants 4.1 3 Rich in antioxidants
All antioxidants
4.1
Dilauryl Thiodipropionate
1.3
Galactoarabinan
1
Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract
0.3
Punica Granatum Fruit Juice
0.3
Algae Extract
0.3
Olea Europaea (Olive) Leaf Extract
0.3
Daucus Carota Sativa (Carrot) Root Extract
0.3
Medicago Sativa (Alfalfa) Extract
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
0.3
All soothing 0.3 5 No
All soothing
0.3
0.3
Benchmark
5

Ingredients explained

Water
Est. %70
Function
Origin
WaterThe most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Cyclopentasiloxane
Est. %6
Function
Origin
CyclopentasiloxaneA lightweight, fast-spreading emollient that leaves a very soft and silky after-feel on the skin. Supplied as a clear and colorless liquid, cyclopentasiloxane is often used as a solvent to dissolve other silicones in.
SD Alcohol 40-B
Est. %4
Function
Origin
SD Alcohol 40-BA natural ingredient containing a denaturant to discourage drinking.
Glycerin
Est. %3
Function
Origin
Glycerin

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

PVP
Est. %2
Function
Origin
PVPAn excellent film-former used in hairsprays, peel-off masks, and even some self-tanning products. These films are strong and hold onto the skin.
Isododecane
Est. %1.5
Function
Origin
IsododecaneAn emollient derived from petroleum with high spreadability. It is often used as a replacement for oils and silicones because it leaves no residue behind on the skin. When a product is labeled as “oil-free” it may contain isododecane instead of heavier oils.
Dilauryl Thiodipropionate
Est. %1.3
Function
Origin
Dilauryl Thiodipropionate
Galactoarabinan
Est. %1
Function
Origin
GalactoarabinanA plant polysaccharide with humectant moisturizing properties that is most commonly obtained from Larch trees. It consists of two simple sugars: galactose and arabinose.
Phytol
Est. %0.3
Function
Origin
Phytol
Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract
Est. %0.3
Function
Origin
Prunus Amygdalus Dulcis (Sweet Almond) Seed ExtractSweet almond seed extract is extracted either from whole hulled sweet almonds or from the almond press cake left over after oil pressing. It contains various organic acids, flavonoids, and tannins – which provide antioxidant effects in skincare. Read more on almonds here: Prunus Amygdalus Dulcis (Sweet Almond) Oil.
Punica Granatum Fruit Juice
Est. %0.3
Function
Origin
Punica Granatum Fruit Juice
Hydrolyzed Hibiscus Esculentus Extract
Est. %0.3
Function
Origin
Hydrolyzed Hibiscus Esculentus Extract
Hydrolyzed Wheat Protein
Est. %0.3
Function
Origin
Hydrolyzed Wheat ProteinWheat protein broken down into its individual amino acids. It is commonly used as a film-former and antistatic agent.
Glucosamine HCl
Est. %0.3
Function
Origin
Glucosamine HClA naturally occurring compound that reduces static and lowers the pH of skincare products.
Algae Extract
Est. %0.3
Function
Origin
Algae ExtractThe name describes any extract made from any kind of algae. Algae extracts are moisturizing humectants – the gelatin-like polysaccharides bind and retain water, thereby hydrating the skin. Algae is a rich source of emollient and antioxidant compounds.
Yeast Extract
Est. %0.3
Function
Origin
Yeast ExtractAlso labeled as faex extract, this is a natural ingredient derived from fresh yeast. It is used in skincare as a humectant. Yeast extract also helps to shield injured or exposed skin and can aid in the skin’s wound healing process.
Hydrolyzed Wheat Gluten
Est. %0.3
Function
Origin
Hydrolyzed Wheat Gluten
Olea Europaea (Olive) Leaf Extract
Est. %0.3
Function
Origin
Olea Europaea (Olive) Leaf ExtractAn antioxidant and fragrant extract from the leaves of the olive tree. It contains a promising anti-aging compound called Oleuropein, and a prospective anti-pigment compound called Cornoside.
Saccharomyces Cerevisiae Extract
Est. %0.3
Function
Origin
Saccharomyces Cerevisiae ExtractA fungi ingredient made from baker's yeast. It is moisturizing and contains various beneficial compounds that support skin health. Among these is beta-glucan, the praised wound healing polysaccharide.
Daucus Carota Sativa (Carrot) Root Extract
Est. %0.3
Function
Origin
Daucus Carota Sativa (Carrot) Root ExtractAn antioxidant extract derived from carrots. It is a rich source of the orange-colored beta-carotene (pro-vitamin A). Carrot root extract is often added to skincare products that are aimed at providing a better suntan.
Foeniculum Vulgare (Fennel) Fruit Extract
Est. %0.3
Function
Origin
Foeniculum Vulgare (Fennel) Fruit ExtractA fragrant extract derived from fennel that contains a warm, spicy essential oil and an emollient fatty oil.
Ceratonia Siliqua (Carob) Gum
Est. %0.3
Function
Origin
Ceratonia Siliqua (Carob) GumAlso known as carob gum, this ingredient is a plant-based formula helper extracted from carob tree seeds. It consists of film- and gel-forming polysaccharides called galactomannans.
Tetrapeptide-4
Est. %0.3
Function
Origin
Tetrapeptide-4
Medicago Sativa (Alfalfa) Extract
Est. %0.3
Function
Origin
Medicago Sativa (Alfalfa) ExtractA fragrant extract with a hay-like scent derived from the alfalfa plant. It contains various antioxidant compounds such as flavonoids and saponins.
Acrylates Copolymer
Est. %0.3
Function
Origin
Acrylates CopolymerA highly functional synthetic ingredient that forms a protective layer on the skin and reduces static buildup. It gives an emollient feel to the product, including a silky after-feel.
Carbomer
Est. %0.3
Function
Origin
CarbomerA synthetic ingredient with the ability to gel water. When used in emulsions, such as lotions and creams, carbomer can also act as an emulsion stabilizer.
Hydrogenated Lecithin
Est. %0.3
Function
Origin
Hydrogenated LecithinA version of plain lecithin that has been saturated with hydrogen atoms. This ingredient can be derived from plants, like soy or sunflower, from egg yolks, or made synthetically. Its major function is to emulsify water and oils.
Acrylates/Dimethicone Copolymer
Est. %0.3
Function
Origin
Acrylates/Dimethicone CopolymerA synthetic polymer that produces protective films across the skin and prevents caking in powdered products.
Polyvinyl Alcohol
Est. %0.3
Function
Origin
Polyvinyl AlcoholA synthetic polymer that thickens water to form a gel and prevents other ingredients from separating.
Polyacrylate-13
Est. %0.3
Function
Origin
Polyacrylate-13A synthetic, film-forming ingredient that creates a network around other ingredients in the formula and protects them from being easily washed away.
Dimethicone Crosspolymer
Est. %0.3
Function
Origin
Dimethicone CrosspolymerA group of ingredients that are typically added to skincare products to adjust the formula. Dimethicone Crosspolymers stabilize a formula, regulate its thickness and consistency and give the product a velvety feel.
Polyisobutene
Est. %0.3
Function
Origin
PolyisobuteneA highly viscous liquid that is used in lip gloss formulations to prolong wear time and add shimmer. Polyisobutene dramatically increases the thickness of skincare products it is added to.
Xanthan Gum
Est. %0.3
Function
Origin
Xanthan GumA natural multi-functional ingredient that originates from fermented sugars. Xanthan gum acts as a viscosity-building agent to thicken skincare products. It is also an excellent stabilizer and works well to hold other ingredients together.
Benzophenone-4
Est. %0.3
Function
Origin
Benzophenone-4Also known as sulisobenzone, it is a chemical sunscreen that protects against UVB and most UVA radiation. It is weaker than typical sunscreens and is usually accompanied by other UV absorbers to be most effective.
Polysorbate 20
Est. %0.3
Function
Origin
Polysorbate 20A viscous, amber-colored liquid that functions as a solubilizer to disperse small amounts of oil into a large water phase. Polysorbate 20 is frequently used to solubilize fragrance oils into water-based emulsions.
Dextrin
Est. %0.3
Function
Origin
DextrinA partially hydrolyzed potato starch, most commonly used as a viscosity controlling and binding agent. When dispersed into water, it can create textures ranging from a thick paste to a soft gel.
Sorbitan Isostearate
Est. %0.3
Function
Origin
Sorbitan IsostearateA mild yet powerful emulsifier primarily utilized to produce water-in-oil emulsions. It helps to create a particularly rich and substantial emulsion.
Urea
Est. %0.3
Function
Origin
UreaUrea can be found in urine, skin, and other tissues as a degradation product of proteins. In concentrations below 5%, urea is humectant moisturizing. At concentrations above 10% it is keratolytic, that helps to break away old, flaking, and cracked skin.
Sodium Hydroxide
Est. %0.3
Function
Origin
Sodium Hydroxide

An ingredient that is able to bring the pH of a product up, thereby making it less harsh on the skin.

Disodium EDTA
Est. %0.3
Function
Origin
Disodium EDTAA synthetic chelator that helps to maintain the look and smell of a product by 'locking up' troublesome metal ions.
Methylparaben
Est. %0.3
Function
Origin
MethylparabenA preservative that keeps a product unspoiled. There has been a lot of controversy surrounding parabens, although the concentrations found in cosmetic formulations are generally considered to be safe.
Caprylyl Glycol
Est. %0.3
Function
Origin
Caprylyl GlycolAn emollient that improves product spreadability and offers a silky feel on the skin. It also acts as a preservative booster that improves the efficacy of other preservatives. According to the manufacturer, it is also a humectant moisturizer.
Dipropylene Glycol
Est. %0.3
Function
Origin
Dipropylene GlycolA clear, colorless liquid that has several uses. One of its main functions is as a solvent. Dipropylene glycol is also used to reduce the thickness of skincare products.
Ethylene Brassylate
Est. %0.3
Function
Origin
Ethylene BrassylateA synthetic fragrance ingredient known for its musky scent. Like most fragrance ingredients, it can be irritating.
Oxacyclohexadecenone
Est. %0.3
Function
Origin
Oxacyclohexadecenone
Ethylene Dodecanedioate
Est. %0.3
Function
Origin
Ethylene Dodecanedioate
Pentadecalactone
Est. %0.3
Function
Origin
Pentadecalactone
Raspberry Ketone
Est. %0.3
Function
Origin
Raspberry Ketone