Puremay Soft Serum Toner

Puremay Soft Serum Toner
5.4
/ 10
Moisturizing
10.0 Humectancy icon Humectancy
0.8 Occlusivity icon Occlusivity
Rich
in Antioxidants
$$$$

Review

Results you may expect from using Puremay Soft Serum Toner:

Based on the ingredient analysis by CreamScan, these are the key benefits you can expect from using Puremay Soft Serum Toner:

  • Moderate moisturizing. It has a moisturizing rating of 5.4 out of 10.
  • Antioxidant protection.

How moisturizing is it?

Quite moisturizing: Puremay Soft Serum Toner has a moisturizing rating of 5.4 out of 10.

Is it more humectant or occlusive? Significantly more humectant. It has a low occlusivity of 0.8 out of 10 and a maximum humectancy of 10 out of 10, primarily due to the high content of Isopentyldiol (est. ≈4.0%) and Glycerin (est. ≈3.0%).

Please refer to the Ratings section below for details of the moisturizing rating calculation.

Anti-wrinkle efficacy

According to CreamScan analysis, Puremay Soft Serum Toner has a zero anti-wrinkle rating.

It contains Beta-Glucan, an ingredient marketed as effective in reducing wrinkles. However, the studies supporting the anti-wrinkle claims of Beta-Glucan provide insufficient evidence of its efficacy according to CreamScan Research Evaluation Standards. Therefore, this ingredient does not generate the anti-wrinkle rating.

Moisturizers, when used regularly, are proven to prevent wrinkle formation and even reduce existing wrinkles. Therefore, this product, like any other moisturizer, could deliver some anti-wrinkle effects through its moisturizing action.

Please refer to the Ratings section below for details of the anti-wrinkle rating calculation.

Antioxidant benefits

We estimate that Puremay Soft Serum Toner is rich (> 3%) in antioxidants, specifically Ananas Sativus (Pineapple) Fruit Extract (est. ≈2.0%).

A key benefit of antioxidants is their ability to reduce oxidative stress caused by free radicals and therefore prevent accelerated skin aging. Studies also show that antioxidants can protect against environmental damage such as UV radiation and pollution, and help reduce inflammation and skin redness.

Ingredients

Est. % Ingredient Origin Functions
75
6
4
3
2
1.5
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
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Ratings

All humectants
10.7
4
3
1.5
1.3
0.3
0.3
0.3
Benchmark
10
All occlusives
1.5
0.3
0.3
0.3
0.3
0.3
Benchmark
20
Moisturizing rating
5.4
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 10.7 10
10.0
4
3
1.5
1.3
0.3
0.3
0.3
Occlusivity All occlusives 1.5 20
0.8
0.3
0.3
0.3
0.3
0.3
Moisturizing rating
5.4
Ingredient Est. % Benchmark Humectancy
4
3
1.5
1.3
0.3
0.3
0.3
All humectants 10.7 10
10
All humectants
10.7
4
3
1.5
1.3
0.3
0.3
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
0.3
0.3
0.3
0.3
0.3
All occlusives 1.5 20
0.8
All occlusives
1.5
0.3
0.3
0.3
0.3
0.3
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
n/a
- 0.3 -
Total
0
Beta-Glucan
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Anti-wrinkle rating
0
Ingredient Est. % Benchmark
Rich in Antioxidants
2
1.5
0.3
0.3
0.3
All antioxidants 4.4 3 Rich in antioxidants
All antioxidants
4.4
Ananas Sativus (Pineapple) Fruit Extract
2
Pyrus Malus (Apple) Fruit Extract
1.5
Hydroxyacetophenone
0.3
Beta-Glucan
0.3
Olea Europaea (Olive) Fruit Oil
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
2
0.3
0.3
0.3
0.3
0.3
All soothing 3.5 5 No
All soothing
3.5
2
0.3
0.3
0.3
0.3
0.3
Benchmark
5

Ingredients explained

Rosa Centifolia Flower Water
Est. %75
Function
Origin
Rosa centifolia flower water is fragrant water that is leftover after the steam distillation of the rose petals from the Rosa centifolia – the Provence rose or cabbage rose (referring to its rich, multi-petal flower head). Read more on rose oil here: Rosa Damascena Flower oil.
Water
Est. %6
Function
Origin
The most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Isopentyldiol
Est. %4
Function
Origin
An alcohol that improves moisturization by drawing in water.
Glycerin
Est. %3
Function
Origin

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

Ananas Sativus (Pineapple) Fruit Extract
Est. %2
Function
Origin
An extract derived from pineapple fruits that contains various antioxidants, vitamin C, and bromelain - an enzyme mixture that acts as a mild exfoliant. Bromelain also has some anti-inflammatory activity and may help with the healing of wounds and scars.
Pyrus Malus (Apple) Fruit Extract
Est. %1.5
Function
Origin
An extract derived from apple fruit that has humectant moisturizing and antioxidant properties, as well as gentle anti-pigment effects. It contains humectant sugars, anti-pigment organic acids, and flavonoids.
Caprylyl Glycol
Est. %1.3
Function
Origin
An emollient that improves product spreadability and offers a silky feel on the skin. It also acts as a preservative booster that improves the efficacy of other preservatives. According to the manufacturer, it is also a humectant moisturizer.
Dipropylene Glycol
Est. %1
Function
Origin
A clear, colorless liquid that has several uses. One of its main functions is as a solvent. Dipropylene glycol is also used to reduce the thickness of skincare products.
Dipotassium Glycyrrhizate
Est. %0.3
Function
Origin
A licorice root derivative with powerful anti-inflammatory and soothing activities. It is often used as a flavoring agent in lip products.
Hydroxyacetophenone
Est. %0.3
Function
Origin
An antioxidant compound that can be found in many plants, although it is manufactured synthetically for skincare purposes. It can boost the preservative action of other conservants.
Chrysanthemum Parthenium (Feverfew) Extract
Est. %0.3
Function
Origin
A soothing extract obtained from the Feverfew plant with alleged beneficial effects on skin inflammation and psoriasis.
Panthenol
Est. %0.3
Function
Origin
A popular soothing and moisturizing derivative of vitamin B5. Panthenol is particularly beneficial for dry, flaking, burned, or damaged skin. It is used to alleviate the symptoms of a rash, dermatitis, eczema, chapped lips, and sunburn.
Beta-Glucan
Est. %0.3
Function
Origin
A special polysaccharide obtained from cereals, mushrooms, yeast, bacteria, and some species of seaweed. It is a promising anti-wrinkle, wound healing, antioxidant, and moisturizing ingredient.
1,2-Hexanediol
Est. %0.3
Function
Origin
A multi-functional formula helper. It is a well-studied preservtive against bacteria and can help pigments and fragrances disperse evenly in a formula.
Helianthus Annuus (Sunflower) Seed Oil
Est. %0.3
Function
Origin
A fatty oil expressed from sunflower seeds and one of the most commonly used oils in skincare. It has great emollient and occlusive moisturizing properties. Sunflower oil is one of the richest sources of vitamin E – an important skin antioxidant.
Oenothera Biennis (Evening Primrose) Oil
Est. %0.3
Function
Origin
An occlusive moisturizing and emollient fatty oil expressed from the seeds of a yellow-flowered plant which often opens its flowers in the evening (hence the name). It is light and suitable for problematic, eczematous, and inflammation-prone skin.
Olea Europaea (Olive) Fruit Oil
Est. %0.3
Function
Origin

A famous olive oil widely used in skincare as an emollient and occlusive moisturizer. It contains mainly unsaturated fatty acids, antioxidant flavonoids, and oleuropeins. Olive oil is listed as a common comedogenic ingredient by acne.org.

Macadamia Ternifolia Seed Oil
Est. %0.3
Function
Origin
An occlusive moisturizing and emollient oil extracted from macadamia nuts. It is clear and pale yellow with a pleasant nutty aroma and contains oleic and palmitoleic fatty acids, tocopherols, phytosterols, squalene, and polyphenols.
Camellia Japonica Seed Oil
Est. %0.3
Function
Origin
Extracted from the seeds of the common camellia, this fatty oil contains emollient and occlusive moisturizing oleic and linoleic acids, as well as vitamin E.
Citrus Aurantium Dulcis (Orange) Peel Oil
Est. %0.3
Function
Origin
An essential oil derived from the peels of the sweet orange. It is commonly used as a fragrance because of its pleasant, citrusy scent. The main constituent of the essential oil is limonene (up to 96%).
Cananga Odorata Flower Oil
Est. %0.3
Function
Origin
A fragrant essential oil obtained from the flowers of the tropical ylang-ylang tree. It is a popular ingredient in skincare, as well as in aromatherapy, perfumes, and the food industry for its sweet, floral, slightly fruity, jasmine-like scent.
Citrus Aurantifolia (Lime) Oil
Est. %0.3
Function
Origin
A fragrant essential oil extracted from lime peels that is mostly comprised of limonene, pinene, terpinene, and terpineol - which give off a sweet citrusy scent.
Citrus Limon (Lemon) Peel Oil
Est. %0.3
Function
Origin
A fragrant essential oil extracted from the rind or peel of a lemon. It is mainly comprised of limonene (up to 70%) and has a fresh, citrusy scent. Lemon peel oil may cause a sun-induced skin rash in people with a sensitivity towards citrus fruits.
Ocimum Basilicum (Basil) Oil
Est. %0.3
Function
Origin
An essential oil derived from basil. It contains linalool and methyl chavicol which give the oil its characteristic fresh, green aroma.
Origanum Majorana Leaf Oil
Est. %0.3
Function
Origin
Description is coming soon
Rosa Centifolia Flower Oil
Est. %0.3
Function
Origin
Description is coming soon