Puremay Soft Serum Toner Review

Puremay Soft Serum Toner
5.4
/ 10
Moisturizing
10.0 Humectancy icon Humectancy
0.8 Occlusivity icon Occlusivity
Rich
in Antioxidants
Ingredients

Puremay Soft Serum Toner Ingredients

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Full Ingredient List (INCI):

Rosa Centifolia Flower Water, Water, Isopentyldiol, Glycerin, Ananas Sativus (Pineapple) Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Caprylyl Glycol, Dipropylene Glycol, Dipotassium Glycyrrhizate, Hydroxyacetophenone, Chrysanthemum Parthenium (Feverfew) Extract, Panthenol, Beta-Glucan, 1,2-Hexanediol, Helianthus Annuus (Sunflower) Seed Oil, Oenothera Biennis (Evening Primrose) Oil, Olea Europaea (Olive) Fruit Oil, Macadamia Ternifolia Seed Oil, Camellia Japonica Seed Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Cananga Odorata Flower Oil, Citrus Aurantifolia (Lime) Oil, Citrus Limon (Lemon) Peel Oil, Ocimum Basilicum (Basil) Oil, Origanum Majorana Leaf Oil, Rosa Centifolia Flower Oil
Review

Does Puremay Soft Serum Toner Work?

 
According to CreamScan's analysis of the ingredient list, here’s what Puremay Soft Serum Toner has to offer:
 
✅ Strong humectant moisturizing. This lightweight, humectant-rich product, ideal for oily skin, has a moisturizing rating of 5.4 out of 10.
✅ Antioxidant protection

  

Key Benefits of Puremay Soft Serum Toner

 
These are the key benefits you can expect from using Puremay Soft Serum Toner:
 

🔵 Lightweight Humectant Moisturizer Ideal for Oily Skin

According to CreamScan analysis, Puremay Soft Serum Toner is quite moisturizing, with a moisturizing rating of 5.4 out of 10.

Is it more humectant or occlusive? Significantly more humectant. It has a low occlusivity of 0.8 out of 10 and a maximum humectancy of 10 out of 10, primarily due to the high content of Isopentyldiol (est. ≈4.0%) and Glycerin (est. ≈3.0%).

This humectant-rich product, when used alone as a moisturizer, is ideal for oily skin, offering significant hydration in a lightweight, fast-absorbing formula with a minimal amount of occlusive ingredients.

It’s also a great choice for people with normal skin who prefer lightweight moisturizers.

💧 A Humectant Boost for Any Skincare Routine

But it’s not limited to oily skin - such a humectant boost will also positively contribute to the moisturizing efficacy of any skincare routine when used as a step before applying the main moisturizer. This type of formulation is typically used in serums, where a light, fast-absorbing texture is key.

Please refer to the Ratings section below for details of the moisturizing rating calculation.

🍀 Rich in Skin-Protecting Antioxidants

We estimate that Puremay Soft Serum Toner is rich (> 3%) in antioxidants, specifically Ananas Sativus (Pineapple) Fruit Extract (est. ≈2.0%).

A key benefit of antioxidants is their ability to reduce oxidative stress caused by free radicals and therefore prevent accelerated skin aging. Studies also show that antioxidants can protect against environmental damage such as UV radiation and pollution, and help reduce inflammation and skin redness.

📌 Please note that this is not a complete list of benefits. We are in the process of enhancing our model to incorporate anti-pigmentation, exfoliation and anti-acne ratings.

Things to Be Aware Of: Puremay Soft Serum Toner

 
CreamScan identified a few things to consider before adding Puremay Soft Serum Toner to your skincare routine:
 

⚠️ Questionable anti-wrinkle efficacy

If one of your main reasons for choosing Puremay Soft Serum Toner is its potential anti-aging effects, please note that, according to CreamScan analysis, it currently has a zero anti-wrinkle rating.

It contains Beta-Glucan, an ingredient often marketed as effective in reducing wrinkles. However, the studies supporting the anti-wrinkle claims of Beta-Glucan provide insufficient evidence of its efficacy according to CreamScan Research Evaluation Standards.

While this does not categorically rule out the possibility that Beta-Glucan may reduce wrinkles, its efficacy is not supported by convincing, vehicle-controlled, double-blind clinical studies - at least none that were available to the CreamScan team at the time of publication.

Therefore, this ingredient does not generate the anti-wrinkle rating.

📌 Moisturizers, when used regularly, are proven to prevent wrinkle formation and even reduce existing wrinkles. Therefore, this product, like any other moisturizer, can deliver some anti-wrinkle effects through its moisturizing action.

Please refer to the Ratings section below for details of the anti-wrinkle rating calculation.

Pros & Cons of Puremay Soft Serum Toner

 
Here’s an overview of the pros and cons of Puremay Soft Serum Toner to help you decide if it’s the right choice for your skincare routine:
 

🟩 Pros:

✅ When used alone: Provides humectant-rich moisturizing ideal for oily skin
✅ As part of a routine: A humectant moisturizing boost, beneficial for any skin type
✅ Lightweight texture
✅ Rich in antioxidants that combat oxidative stress associated with accelerated skin aging and defend against environmental damage
 

⭕ Cons: 

⚠️ Questionable anti-wrinkle efficacy
   

Summary: Puremay Soft Serum Toner

 
Based on the ingredient list analysis, CreamScan AI suggests that Puremay Soft Serum Toner
, when used alone, delivers lightweight, humectant-rich moisturizing, making it ideal for oily skin. As part of a moisturizing routine, it provides a humectant boost, beneficial for all skin types.
 
With its high antioxidant content, Puremay Soft Serum Toner helps protect against free radical damage and offers multiple benefits for all skin types, including preventing premature aging, defending against environmental damage, and calming inflammation.
 
That said, there are some things about Puremay Soft Serum Toner worth noting.
 
If one of your main reasons for considering Puremay Soft Serum Toner is its potential anti-aging effects, please note that, according to CreamScan analysis, its anti-wrinkle efficacy is questionable. None of the ingredients in this product provide substantial evidence of their anti-wrinkle efficacy according to CreamScan Research Evaluation Standards.
 
📌 Fact check. At CreamScan, we are committed to accuracy and fairness. If you spot any errors or something that doesn’t seem right, please click here to let us know. We regularly update the ingredient lists and monitor the latest research on ingredient efficacy to ensure that our information remains as complete and precise as possible. The information provided here is for informational purposes only and does not substitute professional advice. We do not guarantee the efficacy or safety of any product, as individual results may vary.

 

Ingredient Breakdown

Est. % Ingredient Origin Functions
75
6
4
3
2
1.5
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.2
0.3
0.3
0.3
0.3
0.3
Est. %
Rosa Centifolia Flower Water
Function:
Origin:
Water
Function:
Origin:
Isopentyldiol
Function:
Origin:
Glycerin
Function:
Origin:
Ananas Sativus (Pineapple) Fruit Extract
Function:
Origin:
Pyrus Malus (Apple) Fruit Extract
Function:
Origin:
Caprylyl Glycol
Function:
Origin:
Dipropylene Glycol
Function:
Origin:
Dipotassium Glycyrrhizate
Function:
Origin:
Hydroxyacetophenone
Function:
Origin:
Chrysanthemum Parthenium (Feverfew) Extract
Function:
Origin:
Panthenol
Function:
Origin:
Beta-Glucan
Function:
Origin:
1,2-Hexanediol
Function:
Origin:
Helianthus Annuus (Sunflower) Seed Oil
Function:
Origin:
Oenothera Biennis (Evening Primrose) Oil
Function:
Origin:
Olea Europaea (Olive) Fruit Oil
Function:
Origin:
Macadamia Ternifolia Seed Oil
Function:
Origin:
Camellia Japonica Seed Oil
Function:
Origin:
Citrus Aurantium Dulcis (Orange) Peel Oil
Function:
Origin:
Cananga Odorata Flower Oil
Function:
Origin:
Citrus Aurantifolia (Lime) Oil
Function:
Origin:
Citrus Limon (Lemon) Peel Oil
Function:
Origin:
Ocimum Basilicum (Basil) Oil
Function:
Origin:
Origanum Majorana Leaf Oil
Function:
Origin:
Rosa Centifolia Flower Oil
Function:
Origin:

Ratings

All humectants
10.7
4
3
1.5
1.3
0.3
0.3
0.3
Benchmark
10
All occlusives
1.5
0.3
0.3
0.3
0.3
0.3
Benchmark
20
Moisturizing rating
5.4
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 10.7 10
10.0
4
3
1.5
1.3
0.3
0.3
0.3
Occlusivity All occlusives 1.5 20
0.8
0.3
0.3
0.3
0.3
0.3
Moisturizing rating
5.4
Ingredient Est. % Benchmark Humectancy
4
3
1.5
1.3
0.3
0.3
0.3
All humectants 10.7 10
10
All humectants
10.7
4
3
1.5
1.3
0.3
0.3
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
0.3
0.3
0.3
0.3
0.3
All occlusives 1.5 20
0.8
All occlusives
1.5
0.3
0.3
0.3
0.3
0.3
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
n/a
- 0.3 -
Total
0
Beta-Glucan
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Anti-wrinkle rating
0
Ingredient Est. % Benchmark
Rich in Antioxidants
2
1.5
0.3
0.3
0.3
All antioxidants 4.4 3 Rich in antioxidants
All antioxidants
4.4
Ananas Sativus (Pineapple) Fruit Extract
2
Pyrus Malus (Apple) Fruit Extract
1.5
Hydroxyacetophenone
0.3
Beta-Glucan
0.3
Olea Europaea (Olive) Fruit Oil
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
2
0.3
0.3
0.3
0.3
0.3
All soothing 3.5 5 No
All soothing
3.5
2
0.3
0.3
0.3
0.3
0.3
Benchmark
5

Ingredients explained

Rosa Centifolia Flower Water
Est. %75
Function
Origin
Rosa Centifolia Flower WaterRosa centifolia flower water is fragrant water that is leftover after the steam distillation of the rose petals from the Rosa centifolia – the Provence rose or cabbage rose (referring to its rich, multi-petal flower head). Read more on rose oil here: Rosa Damascena Flower oil.
Water
Est. %6
Function
Origin
WaterThe most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Isopentyldiol
Est. %4
Function
Origin
Isopentyldiol

An alcohol that improves moisturization by drawing in water.

Glycerin
Est. %3
Function
Origin
Glycerin

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

Ananas Sativus (Pineapple) Fruit Extract
Est. %2
Function
Origin
Ananas Sativus (Pineapple) Fruit ExtractAn extract derived from pineapple fruits that contains various antioxidants, vitamin C, and bromelain - an enzyme mixture that acts as a mild exfoliant. Bromelain also has some anti-inflammatory activity and may help with the healing of wounds and scars.
Pyrus Malus (Apple) Fruit Extract
Est. %1.5
Function
Origin
Pyrus Malus (Apple) Fruit ExtractAn extract derived from apple fruit that has humectant moisturizing and antioxidant properties, as well as gentle anti-pigment effects. It contains humectant sugars, anti-pigment organic acids, and flavonoids.
Caprylyl Glycol
Est. %1.3
Function
Origin
Caprylyl GlycolAn emollient that improves product spreadability and offers a silky feel on the skin. It also acts as a preservative booster that improves the efficacy of other preservatives. According to the manufacturer, it is also a humectant moisturizer.
Dipropylene Glycol
Est. %1
Function
Origin
Dipropylene GlycolA clear, colorless liquid that has several uses. One of its main functions is as a solvent. Dipropylene glycol is also used to reduce the thickness of skincare products.
Dipotassium Glycyrrhizate
Est. %0.3
Function
Origin
Dipotassium GlycyrrhizateA licorice root derivative with powerful anti-inflammatory and soothing activities. It is often used as a flavoring agent in lip products.
Hydroxyacetophenone
Est. %0.3
Function
Origin
HydroxyacetophenoneAn antioxidant compound that can be found in many plants, although it is manufactured synthetically for skincare purposes. It can boost the preservative action of other conservants.
Chrysanthemum Parthenium (Feverfew) Extract
Est. %0.3
Function
Origin
Chrysanthemum Parthenium (Feverfew) ExtractA soothing extract obtained from the Feverfew plant with alleged beneficial effects on skin inflammation and psoriasis.
Panthenol
Est. %0.3
Function
Origin
PanthenolA popular soothing and moisturizing derivative of vitamin B5. Panthenol is particularly beneficial for dry, flaking, burned, or damaged skin. It is used to alleviate the symptoms of a rash, dermatitis, eczema, chapped lips, and sunburn.
Beta-Glucan
Est. %0.3
Function
Origin
Beta-GlucanA special polysaccharide obtained from cereals, mushrooms, yeast, bacteria, and some species of seaweed. It is a promising anti-wrinkle, wound healing, antioxidant, and moisturizing ingredient.
1,2-Hexanediol
Est. %0.3
Function
Origin
1,2-HexanediolA multi-functional formula helper. It is a well-studied preservtive against bacteria and can help pigments and fragrances disperse evenly in a formula.
Helianthus Annuus (Sunflower) Seed Oil
Est. %0.3
Function
Origin
Helianthus Annuus (Sunflower) Seed OilA fatty oil expressed from sunflower seeds and one of the most commonly used oils in skincare. It has great emollient and occlusive moisturizing properties. Sunflower oil is one of the richest sources of vitamin E – an important skin antioxidant.
Oenothera Biennis (Evening Primrose) Oil
Est. %0.3
Function
Origin
Oenothera Biennis (Evening Primrose) OilAn occlusive moisturizing and emollient fatty oil expressed from the seeds of a yellow-flowered plant which often opens its flowers in the evening (hence the name). It is light and suitable for problematic, eczematous, and inflammation-prone skin.
Olea Europaea (Olive) Fruit Oil
Est. %0.3
Function
Origin
Olea Europaea (Olive) Fruit Oil

A famous olive oil widely used in skincare as an emollient and occlusive moisturizer. It contains mainly unsaturated fatty acids, antioxidant flavonoids, and oleuropeins. Olive oil is listed as a common comedogenic ingredient by acne.org.

Macadamia Ternifolia Seed Oil
Est. %0.3
Function
Origin
Macadamia Ternifolia Seed OilAn occlusive moisturizing and emollient oil extracted from macadamia nuts. It is clear and pale yellow with a pleasant nutty aroma and contains oleic and palmitoleic fatty acids, tocopherols, phytosterols, squalene, and polyphenols.
Camellia Japonica Seed Oil
Est. %0.3
Function
Origin
Camellia Japonica Seed OilExtracted from the seeds of the common camellia, this fatty oil contains emollient and occlusive moisturizing oleic and linoleic acids, as well as vitamin E.
Citrus Aurantium Dulcis (Orange) Peel Oil
Est. %0.3
Function
Origin
Citrus Aurantium Dulcis (Orange) Peel Oil

An essential oil derived from the peels of the sweet orange. It is commonly used as a fragrance because of its pleasant, citrusy scent. The main constituent of the essential oil is limonene (up to 96%).

Cananga Odorata Flower Oil
Est. %0.2
Function
Origin
Cananga Odorata Flower Oil

A fragrant essential oil obtained from the flowers of the tropical ylang-ylang tree. It is a popular ingredient in skincare, as well as in aromatherapy, perfumes, and the food industry for its sweet, floral, slightly fruity, jasmine-like scent.

Citrus Aurantifolia (Lime) Oil
Est. %0.3
Function
Origin
Citrus Aurantifolia (Lime) Oil

A fragrant essential oil extracted from lime peels that is mostly comprised of limonene, pinene, terpinene, and terpineol - which give off a sweet citrusy scent.

Citrus Limon (Lemon) Peel Oil
Est. %0.3
Function
Origin
Citrus Limon (Lemon) Peel Oil

A fragrant essential oil extracted from the rind or peel of a lemon. It is mainly comprised of limonene (up to 70%) and has a fresh, citrusy scent. Lemon peel oil may cause a sun-induced skin rash in people with a sensitivity towards citrus fruits.

Ocimum Basilicum (Basil) Oil
Est. %0.3
Function
Origin
Ocimum Basilicum (Basil) OilAn essential oil derived from basil. It contains linalool and methyl chavicol which give the oil its characteristic fresh, green aroma.
Origanum Majorana Leaf Oil
Est. %0.3
Function
Origin
Origanum Majorana Leaf Oil
Rosa Centifolia Flower Oil
Est. %0.3
Function
Origin
Rosa Centifolia Flower Oil