Plum Goodness Niacinamide 10% Serum with Rice Water Review

Plum Goodness Niacinamide 10% Serum with Rice Water
6.3
/ 10
Moisturizing
10.0 Humectancy icon Humectancy
2.6 Occlusivity icon Occlusivity
6Anti-wrinkle icon/ 10
Anti-wrinkle
Rich
in Antioxidants
Rich Skin Soothing icon
in Skin Soothers
Review

Does Plum Goodness Niacinamide 10% Serum with Rice Water Work?

 
According to CreamScan AI's analysis of the ingredient list, here’s what Plum Goodness Niacinamide 10% Serum with Rice Water has to offer:
 
  • Significant moisturizing. It has a moisturizing rating of 6.3 out of 10.
  • Significant anti-wrinkle efficacy. With an anti-wrinkle rating of 6.0 out of 10, Plum Goodness Niacinamide 10% Serum with Rice Water is effective in minimizing wrinkles.
  • Soothing: Plum Goodness Niacinamide 10% Serum with Rice Water contains a high concentration of soothing ingredients, which may help to reduce irritation and calm the skin.
  • Antioxidant protection.

Key Benefits of Plum Goodness Niacinamide 10% Serum with Rice Water

 
These are the key benefits you can expect from using Plum Goodness Niacinamide 10% Serum with Rice Water:
 

Lightweight Moisturizer Perfect for Combination and Oily Skin

According to CreamScan analysis, Plum Goodness Niacinamide 10% Serum with Rice Water is highly moisturizing, with a moisturizing rating of 6.3 out of 10.

Is it more humectant or occlusive? Significantly more humectant. It has a low occlusivity of 2.6 out of 10 and a maximum humectancy of 10 out of 10, primarily due to the high content of Niacinamide (est. ≈10.0%).

This type of moisturizer is ideal for people with combination and oily skin who want maximum hydration in a relatively lightweight, non-greasy formula. It combines a significant amount of humectants with a limited amount of occlusive ingredients to boost moisturizing efficacy without feeling too heavy.

This product may also be a good choice for people with normal skin who prefer fast-absorbing textures, as it balances significant moisturizing potential with a relatively lightweight texture.

A Humectant Boost for Any Skincare Routine

But it’s not limited to combination and oily skin - such a humectant boost will also positively contribute to the moisturizing efficacy of any skincare routine when used as a step before applying the main moisturizer. This type of formulation is typically used in serums, where a light, fast-absorbing texture is key.

Please refer to the Ratings section below for details of the moisturizing rating calculation.

Significant Anti-Wrinkle Efficacy

According to CreamScan analysis, Plum Goodness Niacinamide 10% Serum with Rice Water has a high anti-wrinkle rating of 6.0 out of 10.

It contains one ingredient with proven anti-wrinkle efficacy: Niacinamide (est. ≈10.0%), 
 one of the most effective and well-researched anti-wrinkle ingredients. A clinical study involving 30 participants (Kawada et al.) confirmed that a cream with 4% niacinamide reduced the average depth of wrinkles around the eyes by 9% after 8 weeks of use, compared to a vehicle (the same formulation without niacinamide).
 
Among others, Plum Goodness Niacinamide 10% Serum with Rice Water also contains Caffeine, an ingredient often marketed as effective in reducing wrinkles. However, the studies supporting the anti-wrinkle claims of Caffeine provide insufficient evidence of its efficacy according to CreamScan Research Evaluation Standards. Therefore, this ingredient does not contribute to the anti-wrinkle rating.
 

Please refer to the Ratings section below for details of the anti-wrinkle rating calculation.

Rich in Skin-Protecting Antioxidants

We estimate that Plum Goodness Niacinamide 10% Serum with Rice Water is rich (> 3%) in antioxidants, specifically Niacinamide (est. β‰ˆ10.0%).

A key benefit of antioxidants is their ability to reduce oxidative stress caused by free radicals and therefore prevent accelerated skin aging. Studies also show that antioxidants can protect against environmental damage such as UV radiation and pollution, and help reduce inflammation and skin redness.

Skin Soothing and Calming Potential

Based on the ingredient list analysis, Plum Goodness Niacinamide 10% Serum with Rice Water is rich (> 5%) in soothing ingredients, particularly Niacinamide (est. β‰ˆ10.0%).

When applied to the skin, compounds of soothing ingredients, such as triglycerides, phospholipids, fatty acids, phenolic compounds, and antioxidants, work together to soothe the skin through various mechanisms: reducing inflammation, promoting wound healing, repairing the skin barrier, and providing antimicrobial and antioxidant activities.

Please note that this is not a complete list of benefits. We are in the process of enhancing our AI model to incorporate anti-pigmentation, exfoliation and anti-acne ratings.

Pros & Cons of Plum Goodness Niacinamide 10% Serum with Rice Water

 
Here’s an overview of the pros and cons of Plum Goodness Niacinamide 10% Serum with Rice Water to help you decide if it’s the right choice for your skincare routine:
 

Pros:

  • Humectant-rich moisturizing perfect for combination and oily skin
  • Also a good choice for people with normal skin who prefer fast-absorbing textures
  • Lightweight texture
  • A humectant moisturizing boost for any skincare routine
  • Delivers signficant anti-wrinkle efficacy
  • Rich in antioxidants that combat oxidative stress associated with accelerated skin aging and defend against environmental damage such as UV radiation and pollution
  • Contains a high concentration of soothing ingredients, which may help reduce irritation and soothe the skin

Cons: 

Ingredients

Est. % Ingredient Origin Functions
60
10
5.2
5.1
5
1.5
1.3
1.2
1.1
1
1
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Est. %
Water
Function:
Origin:
Niacinamide
Function:
Origin:
Oryza Sativa (Rice) Extract
Function:
Origin:
Isodecyl Neopentanoate
Function:
Origin:
Squalane
Function:
Origin:
Sorbitol
Function:
Origin:
Pentylene Glycol
Function:
Origin:
Hydrogenated Polyisobutene
Function:
Origin:
Rice Ferment Filtrate (Sake)
Function:
Origin:
Butylene Glycol
Function:
Origin:
Rosa Damascena Flower Water
Function:
Origin:
Caffeine
Function:
Origin:
Glycyrrhiza Glabra (Licorice) Root Extract
Function:
Origin:
Glycerin
Function:
Origin:
Acrylates Copolymer
Function:
Origin:
VP/Polycarbamyl Polyglycol Ester
Function:
Origin:
Hydrolyzed Sesame Protein PG-Propyl Methylsilanediol
Function:
Origin:
Benzyl Alcohol
Function:
Origin:
Hydroxyacetophenone
Function:
Origin:
Caprylyl Glycol
Function:
Origin:
Ethylhexyl Olivate
Function:
Origin:
Sodium Acrylates Copolymer
Function:
Origin:
Polyglyceryl-6 Olivate
Function:
Origin:
Cyclodextrin
Function:
Origin:
Sodium Hyaluronate
Function:
Origin:
Tocopheryl Acetate
Function:
Origin:
Sodium Gluconate
Function:
Origin:

Ratings

All humectants
15.0
10
1.5
1.3
1
0.3
0.3
0.3
0.3
Benchmark
10
All occlusives
5.3
5.0
0.3
Benchmark
20
Moisturizing rating
6.3
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 15.0 10
10.0
10
1.5
1.3
1
0.3
0.3
0.3
0.3
Occlusivity All occlusives 5.3 20
2.6
5.0
0.3
Moisturizing rating
6.3
Ingredient Est. % Benchmark Humectancy
10
1.5
1.3
1
0.3
0.3
0.3
0.3
All humectants 15.0 10
10
All humectants
15.0
10
1.5
1.3
1
0.3
0.3
0.3
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
5
0.3
All occlusives 5.3 20
2.6
All occlusives
5.3
5.0
0.3
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
6 /10 4 10 6
n/a
- 1 -
Total
6
Niacinamide
6
Ingredient anti-wrinkle power
6 /10
when present at, %
4
in this formula, est. %
10
Caffeine
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
1
Anti-wrinkle rating
6
Ingredient Est. % Benchmark
Rich in Antioxidants
10
1
0.3
0.3
0.3
0.3
All antioxidants 12.2 3 Rich in antioxidants
All antioxidants
12.2
Niacinamide
10
Caffeine
1
Glycyrrhiza Glabra (Licorice) Root Extract
0.3
Hydroxyacetophenone
0.3
Sodium Hyaluronate
0.3
Tocopheryl Acetate
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
10
0.3
All soothing 10.3 5 Rich in soothing
All soothing
10.3
10
0.3
Benchmark
5

Ingredients explained

Water
Est. %60
Function
Origin
WaterThe most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Niacinamide
Est. %10
Function
Origin
Niacinamide

Also known as vitamin B3, this ingredient is a true superstar with confirmed moisturizing, anti-acne, hyperpigmentation, and antioxidant benefits. Two studies confirm its significant anti-wrinkle efficacy.

Oryza Sativa (Rice) Extract
Est. %5.2
Function
Origin
Oryza Sativa (Rice) ExtractAn abrasive rice extract rich in various emollient fatty acids, amino acids, and vitamin E.
Isodecyl Neopentanoate
Est. %5.1
Function
Origin
Isodecyl NeopentanoateA super lightweight ester that softens the appearance of skin.
Squalane
Est. %5
Function
Origin
SqualaneAn occlusive moisturizing and emollient compound that forms part of the skin’s sebum. The main source of squalane had always been shark liver. Now, however, it is manufactured synthetically or derived from plant oils, such as olive and peanut oil.
Sorbitol
Est. %1.5
Function
Origin
SorbitolA sweet-tasting alcohol derived from glucose. Aside from its sweet taste (for which it is used as a very common sweetener), Sorbitol is also very good at retaining water and is used in skincare as a humectant.
Pentylene Glycol
Est. %1.3
Function
Origin
Pentylene Glycol

A naturally or synthetically derived preservative that exhibits effective antifungal and antibacterial traits. It also acts as a booster for more traditional preservatives. Pentylene glycol can also serve as a moisturizing humectant and solvent.

Hydrogenated Polyisobutene
Est. %1.2
Function
Origin
Hydrogenated PolyisobuteneA viscous liquid that makes a great oil base due to its smooth sensorial profile. It has emollient features, including good spreadability and little tack upon application. It also has the added benefit of being able to thicken products.
Rice Ferment Filtrate (Sake)
Est. %1.1
Function
Origin
Rice Ferment Filtrate (Sake)
Butylene Glycol
Est. %1
Function
Origin
Butylene Glycol

A clear, colorless liquid humectant that draws moisture to the skin. The humectancy of butylene glycol, owed to its two hydroxyl groups, is quite considerable, although not as powerful as glycerin, which contains three hydroxyl groups.

Rosa Damascena Flower Water
Est. %1
Function
Origin
Rosa Damascena Flower WaterA fragrant water that is leftover after the steam distillation of Damask rose petals. During this process, the essential oil floats to the surface of the water and is collected. The leftover water has a fresh, rosy scent.
Caffeine
Est. %1
Function
Origin
CaffeineAn antioxidant compound that is obtained from coffee and tea leaves. It increases the microcirculation of blood in the skin and is claimed to be able to reduce the appearance of orange peel skin (although the research is lacking).
Glycyrrhiza Glabra (Licorice) Root Extract
Est. %0.3
Function
Origin
Glycyrrhiza Glabra (Licorice) Root ExtractAn extract from the licorice root. It contains a well-researched anti-inflammatory compound called glycyrrhizin that can reduce inflammation. Licorice root extract is also used for its powerful antioxidant effects and ability to treat pigmentation.
Glycerin
Est. %0.3
Function
Origin
Glycerin

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

Acrylates Copolymer
Est. %0.3
Function
Origin
Acrylates CopolymerA highly functional synthetic ingredient that forms a protective layer on the skin and reduces static buildup. It gives an emollient feel to the product, including a silky after-feel.
VP/Polycarbamyl Polyglycol Ester
Est. %0.3
Function
Origin
VP/Polycarbamyl Polyglycol Ester
Hydrolyzed Sesame Protein PG-Propyl Methylsilanediol
Est. %0.3
Function
Origin
Hydrolyzed Sesame Protein PG-Propyl Methylsilanediol
Benzyl Alcohol
Est. %0.3
Function
Origin
Benzyl Alcohol

A multifunctional ingredient that is supplied as a clear, colorless liquid. Its main function is as a flavoring agent and fragrance. It also acts as a broad-spectrum preservative, solvent, and viscosity-controlling agent that thins the product.

Hydroxyacetophenone
Est. %0.3
Function
Origin
HydroxyacetophenoneAn antioxidant compound that can be found in many plants, although it is manufactured synthetically for skincare purposes. It can boost the preservative action of other conservants.
Caprylyl Glycol
Est. %0.3
Function
Origin
Caprylyl GlycolAn emollient that improves product spreadability and offers a silky feel on the skin. It also acts as a preservative booster that improves the efficacy of other preservatives. According to the manufacturer, it is also a humectant moisturizer.
Ethylhexyl Olivate
Est. %0.3
Function
Origin
Ethylhexyl Olivate
Sodium Acrylates Copolymer
Est. %0.3
Function
Origin
Sodium Acrylates CopolymerA synthetic polymer that can come in various forms and is often used to create light gel-like textures. Some versions can also create a light film on the skin.
Polyglyceryl-6 Olivate
Est. %0.3
Function
Origin
Polyglyceryl-6 Olivate
Cyclodextrin
Est. %0.3
Function
Origin
CyclodextrinA naturally derived ingredient with the ability to absorb other compounds and remove harmful metal ions from water.
Sodium Hyaluronate
Est. %0.3
Function
Origin
Sodium Hyaluronate

A sodium salt of famous hyaluronic acid. A potent humectant that hydrates the skin, supports collagen function, and fills out small wrinkles. Sodium hyaluronate also offers soothing and antioxidant properties.

Tocopheryl Acetate
Est. %0.3
Function
Origin
Tocopheryl Acetate

An antioxidant derivative of tocopherol (vitamin E). It helps to protect cells from free radicals and UV damage through the conversion to active vitamin E in the skin. It is more stable than tocopherol.

Sodium Gluconate
Est. %0.3
Function
Origin
Sodium GluconateA chelating ingredient that ensures that the harmful metal ions in a formula are unreactive. It also protects other ingredients from degrading.