Olay Cleanse Toner Ingredients + Evidence-Based Efficacy Review

Olay Cleanse Toner Ingredients

Hover to see details. On mobile? Tap for ingredient stories!

Full Ingredient List (INCI):

Water, Alcohol Denat., Aloe Barbadensis Leaf Extract, Hamamelis Virginiana (Witch Hazel) Extract, Fragrance, Allantoin, Menthyl Lactate, PEG-40 Hydrogenated Castor Oil, Blue 1 (CI 42090), Yellow 5 (CI 19140)

Review

Does Olay Cleanse Toner Work?

According to CreamScan's analysis of the ingredient list, here’s what Olay Cleanse Toner has to offer:

✅ Light moisturizing. It has a moisturizing rating of 2.5 out of 10.

✅ Soothing: Olay Cleanse Toner contains a high concentration of soothing ingredients, which may help to reduce irritation and calm the skin.

✅ Antioxidant protection

Key Benefits of Olay Cleanse Toner

These are the key benefits you can expect from using Olay Cleanse Toner:

🔵 Lightweight Purely Humectant Moisturizer Suitable for Oily Skin

According to CreamScan analysis, Olay Cleanse Toner is lightly moisturizing, with a moisturizing rating of 2.5 out of 10.

Is it more humectant or occlusive? Purely humectant. It has zero occlusivity (we didn't find any occlusive ingredients on the ingredient list) and a moderate humectancy of 5.0 out of 10, primarily due to the high content of Aloe Barbadensis Leaf Extract (est. ≈4.0%).

This product, when used alone as a moisturizer, can provide light humectant hydration in a fast-absorbing formula without any occlusive ingredients. This could work for people with oily skin who need a basic level of hydration.

📌 Certain studies suggest that humectants alone may not effectively moisturize the skin. If you use this product as your only moisturizer, we recommend following it with one that contains at least some occlusive ingredients.

💧 A Humectant Add-on for Any Skincare Routine

But it’s not limited to oily skin - since it contains a moderate amount of humectants, such a humectant add-on will also positively contribute to the moisturizing efficacy of any skincare routine when used as a step before applying the main moisturizer.

Please refer to the Ratings section below for details of the moisturizing rating calculation.

🍀 Rich in Skin-Protecting Antioxidants

We estimate that Olay Cleanse Toner is rich (> 3%) in antioxidants, specifically Aloe Barbadensis Leaf Extract (est. ≈4.0%) and Hamamelis Virginiana (Witch Hazel) Extract (est. ≈3.0%).

A key benefit of antioxidants is their ability to reduce oxidative stress caused by free radicals and therefore prevent accelerated skin aging. Studies also show that antioxidants can protect against environmental damage such as UV radiation and pollution, and help reduce inflammation and skin redness.

🔴 Skin Soothing and Calming Potential

Based on the ingredient list analysis, Olay Cleanse Toner is rich (> 5%) in soothing ingredients, particularly Aloe Barbadensis Leaf Extract (est. ≈4.0%) and Hamamelis Virginiana (Witch Hazel) Extract (est. ≈3.0%).

When applied to the skin, compounds of soothing ingredients, such as triglycerides, phospholipids, fatty acids, phenolic compounds, and antioxidants, work together to soothe the skin through various mechanisms: reducing inflammation, promoting wound healing, repairing the skin barrier, and providing antimicrobial and antioxidant activities.

📌 Please note that this is not a complete list of benefits. We are in the process of enhancing our model to incorporate anti-pigmentation, exfoliation and anti-acne ratings.

Things to Be Aware Of: Olay Cleanse Toner

CreamScan identified a few things to consider before adding Olay Cleanse Toner to your skincare routine:

⚠️ If It’s Your Only Moisturizer, It Needs to Be Paired with Some Occlusives

While humectants are highly effective at attracting water to the skin, studies (J. N. Kraft, C. W. Lynde) suggest they may not be efficient when used alone.

One major drawback of purely humectant moisturization is that the water attracted by humectants to the upper layers of the skin can evaporate completely into the environment through transepidermal water loss (TEWL). Adding occlusive ingredients helps seal this moisture into the skin and prevent further water loss.

If you’re using Olay Cleanse Toner as your only moisturizer, consider pairing it with one that contains at least some occlusive ingredients, such as oils, butters, or silicones. These work alongside humectants to create a protective barrier, locking in hydration and ensuring longer-lasting moisturization. The amount of occlusive needed depends on your skin type - the drier the skin, the more occlusives it requires.

If this product is used not as a standalone moisturizer but as part of your skincare routine, such as a toner or serum, it should be applied before your main moisturizer (unless it's a sunscreen), which will provide the necessary occlusivity on top of it.

Pros & Cons of Olay Cleanse Toner

Here’s an overview of the pros and cons of Olay Cleanse Toner to help you decide if it’s the right choice for your skincare routine:

🟩 Pros:

✅ When used alone: Provides moderate humectant moisturizing suitable for oily skin

✅ As part of a routine: A humectant moisturizing enhancement, beneficial for any skin type

✅ Lightweight texture

✅ Rich in antioxidants that combat oxidative stress associated with accelerated skin aging and defend against environmental damage

✅ Potentially soothing, as it contains a high concentration of soothing ingredients like Aloe Barbadensis Leaf Extract and Hamamelis Virginiana (Witch Hazel) Extract

⭕ Cons:

⚠️ Only if used as a standalone moisturizer - it needs to be paired with occlusives to seal in humectants

Summary: Olay Cleanse Toner

Based on the ingredient list analysis, CreamScan AI suggests that Olay Cleanse Toner

, when used alone, provides lightweight, moderate humectant moisturizing, making it suitable for oily skin. As part of a moisturizing routine, it offers a subtle humectant enhancement, beneficial for all skin types.

Rich in antioxidants, Olay Cleanse Toner helps protect against free radical damage and offers multiple benefits for all skin types, including preventing premature aging, defending against environmental damage, and calming inflammation. This product is also formulated with a high concentration of soothing ingredients, offering the potential to calm and comfort irritated skin. Whether you’re experiencing redness, irritation, or general sensitivity, its soothing properties may help restore balance and provide relief.

That said, there are some things about Olay Cleanse Toner worth noting.

Looking at its moisturizing profile, we found that it doesn’t contain any occlusive ingredients, potentially allowing the moisture attracted to the skin by humectants to evaporate. Therefore, if it’s used as the only moisturizer in a routine, it’s recommended to pair it with one that contains at least some occlusive ingredients, such as oils, butters, or silicones.

📌 Fact check. At CreamScan, we are committed to accuracy and fairness. If you spot any errors or something that doesn’t seem right, please click here to let us know. We regularly update the ingredient lists and monitor the latest research on ingredient efficacy to ensure that our information remains as complete and precise as possible. The information provided here is for informational purposes only and does not substitute professional advice. We do not guarantee the efficacy or safety of any product, as individual results may vary.

Antimicrobial
Astringent
Fragrance
Colorant
Flavor
Refreshing
Formula helpers

Other

Est. % The Estimated % is our algorithm-based assumption about an ingredient's concentration in a formula. Learn more The Estimated % is our algorithm-based assumption about an ingredient's concentration in a formula. Learn more	Ingredient	Origin	Functions
80	Water The most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients. Water The most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.	Naturally occurring These are ingredients initially present in nature, such as elements (Zinc, Gold, or Silver), minerals, or water. Naturally occurring These are ingredients initially present in nature, such as elements (Zinc, Gold, or Silver), minerals, or water.	Formula helper Solvent – a liquid that dissolves other ingredients. Formula helper Solvent – a liquid that dissolves other ingredients.
6	Alcohol Denat. Denatured alcohol is ethanol that contains additives that make it unsafe to consume. It is mainly used as a solvent and an antimicrobial agent. A major drawback to alcohol denat. is that it dries out the skin. Alcohol Denat. Denatured alcohol is ethanol that contains additives that make it unsafe to consume. It is mainly used as a solvent and an antimicrobial agent. A major drawback to alcohol denat. is that it dries out the skin.	Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.	Antimicrobial Antimicrobials prevent the growth of harmful microorganisms on the skin. Antimicrobial Antimicrobials prevent the growth of harmful microorganisms on the skin. Astringent Astringent ingredients provide the skin with a tightened feeling, help to reduce the appearance of large pores, and assist in the healing of small cuts and wounds. Astringent Astringent ingredients provide the skin with a tightened feeling, help to reduce the appearance of large pores, and assist in the healing of small cuts and wounds. Fragrance Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Fragrance Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Formula helper Antifoaming – reduces or prevents the formation of foam. Solvent – a liquid that dissolves other ingredients. Viscosity controlling – changes the thickness of a product. Formula helper Antifoaming – reduces or prevents the formation of foam. Solvent – a liquid that dissolves other ingredients. Viscosity controlling – changes the thickness of a product.
4	Aloe Barbadensis Leaf Extract Derived from Aloe vera leaves, this moisturizing humectant, soothing, and antioxidant extract is commonly used in products targeting eczema, sunburn, or dermatitis. It soothes the skin and reduces the signs of inflammation and sensitivity. Aloe Barbadensis Leaf Extract Derived from Aloe vera leaves, this moisturizing humectant, soothing, and antioxidant extract is commonly used in products targeting eczema, sunburn, or dermatitis. It soothes the skin and reduces the signs of inflammation and sensitivity.	Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials.	Moisturizing (Humectant) Humectants are moisturizing ingredients that draw moisture to the skin, either from deeper layers or from the environment (when it's humid). Moisturizing (Humectant) Humectants are moisturizing ingredients that draw moisture to the skin, either from deeper layers or from the environment (when it's humid). Antioxidant Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging. Antioxidant Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging. Soothing Soothing ingredients reduce the signs of sensitivity in irritated and inflamed skin. This includes anti-inflammatory ingredients, anti-itch agents, and topical analgesics. Soothing Soothing ingredients reduce the signs of sensitivity in irritated and inflamed skin. This includes anti-inflammatory ingredients, anti-itch agents, and topical analgesics. Emollient Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Emollient Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients.
3	Hamamelis Virginiana (Witch Hazel) Extract An extract obtained from the twigs and/or leaves of witch hazel. It is one of the oldest skincare remedies known to man. It is astringent and sebum regulating, meaning that it controls the amount of sebum that the skin produces. Hamamelis Virginiana (Witch Hazel) Extract An extract obtained from the twigs and/or leaves of witch hazel. It is one of the oldest skincare remedies known to man. It is astringent and sebum regulating, meaning that it controls the amount of sebum that the skin produces.	Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials.	Antioxidant Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging. Antioxidant Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging. Anti-Acne Anti-acne agents treat acne blemishes, blackheads, and whiteheads. Anti-Acne Anti-acne agents treat acne blemishes, blackheads, and whiteheads. Sebum Regulating Sebum regulating agents reduce excess oil production in the skin. Sebum Regulating Sebum regulating agents reduce excess oil production in the skin. Soothing Soothing ingredients reduce the signs of sensitivity in irritated and inflamed skin. This includes anti-inflammatory ingredients, anti-itch agents, and topical analgesics. Soothing Soothing ingredients reduce the signs of sensitivity in irritated and inflamed skin. This includes anti-inflammatory ingredients, anti-itch agents, and topical analgesics. Astringent Astringent ingredients provide the skin with a tightened feeling, help to reduce the appearance of large pores, and assist in the healing of small cuts and wounds. Astringent Astringent ingredients provide the skin with a tightened feeling, help to reduce the appearance of large pores, and assist in the healing of small cuts and wounds.
1	Fragrance Under trade secret law, manufacturers have the right not to disclose what exactly went into the fragrance and use the unspecific word Fragrance or Parfum instead. Many fragrances are highly allergenic. Fragrance Under trade secret law, manufacturers have the right not to disclose what exactly went into the fragrance and use the unspecific word Fragrance or Parfum instead. Many fragrances are highly allergenic.	Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Animal Ingredients derived from animals (including birds, fish, crustaceans, mollusks, and insects) or produced by animals (e.g. dairy- and egg-derived ingredients, bee products, silk, pearls, etc.) Animal Ingredients derived from animals (including birds, fish, crustaceans, mollusks, and insects) or produced by animals (e.g. dairy- and egg-derived ingredients, bee products, silk, pearls, etc.)	Fragrance Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Fragrance Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients.
1	Allantoin A fluffy, white powder that acts as a humectant due to its water-loving chemistry and as an exfoliant that helps to remove dead skin cells. It has also been shown to be very soothing to irritated and inflamed skin. Allantoin A fluffy, white powder that acts as a humectant due to its water-loving chemistry and as an exfoliant that helps to remove dead skin cells. It has also been shown to be very soothing to irritated and inflamed skin.	Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Animal Ingredients derived from animals (including birds, fish, crustaceans, mollusks, and insects) or produced by animals (e.g. dairy- and egg-derived ingredients, bee products, silk, pearls, etc.) Animal Ingredients derived from animals (including birds, fish, crustaceans, mollusks, and insects) or produced by animals (e.g. dairy- and egg-derived ingredients, bee products, silk, pearls, etc.)	Moisturizing (Humectant) Humectants are moisturizing ingredients that draw moisture to the skin, either from deeper layers or from the environment (when it's humid). Moisturizing (Humectant) Humectants are moisturizing ingredients that draw moisture to the skin, either from deeper layers or from the environment (when it's humid). Exfoliant Exfoliants remove dead skin cells from the surface of the skin via acid-based chemical reactions (e.g., AHA or BHA). Exfoliant Exfoliants remove dead skin cells from the surface of the skin via acid-based chemical reactions (e.g., AHA or BHA). Soothing Soothing ingredients reduce the signs of sensitivity in irritated and inflamed skin. This includes anti-inflammatory ingredients, anti-itch agents, and topical analgesics. Soothing Soothing ingredients reduce the signs of sensitivity in irritated and inflamed skin. This includes anti-inflammatory ingredients, anti-itch agents, and topical analgesics.
1	Menthyl Lactate A derivative of menthol that has the same fresh, cooling effect on the skin, but that is less sensitizing and doesn’t have the strong mint scent of menthol. Menthyl Lactate A derivative of menthol that has the same fresh, cooling effect on the skin, but that is less sensitizing and doesn’t have the strong mint scent of menthol.	Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Animal Ingredients derived from animals (including birds, fish, crustaceans, mollusks, and insects) or produced by animals (e.g. dairy- and egg-derived ingredients, bee products, silk, pearls, etc.) Animal Ingredients derived from animals (including birds, fish, crustaceans, mollusks, and insects) or produced by animals (e.g. dairy- and egg-derived ingredients, bee products, silk, pearls, etc.)	Fragrance Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Fragrance Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Flavor Flavor ingredients bring sweetness to a product or are used to recreate various tastes. Flavor Flavor ingredients bring sweetness to a product or are used to recreate various tastes. Refreshing Refreshing ingredients leave the skin feeling refreshed and 'awake'. Refreshing Refreshing ingredients leave the skin feeling refreshed and 'awake'.
1	PEG-40 Hydrogenated Castor Oil A castor oil-derived ingredient often used to incorporate small amounts of oil (such as a fragrance) into a water-based product. PEG-4 HCO is a gold-standard solubilizer and can be used in low amounts due to its ability to solubilize things so well. PEG-40 Hydrogenated Castor Oil A castor oil-derived ingredient often used to incorporate small amounts of oil (such as a fragrance) into a water-based product. PEG-4 HCO is a gold-standard solubilizer and can be used in low amounts due to its ability to solubilize things so well.	Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.	Fragrance Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Fragrance Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Formula helper Emulsifying – helps to mix water and oil together. Solubilizing – helps ingredients dissolve. Formula helper Emulsifying – helps to mix water and oil together. Solubilizing – helps ingredients dissolve.
0.3	Blue 1 (CI 42090) A synthetic dye commonly known as Brilliant Blue FCF that produces rich blue colors for various cosmetic uses. FD&C Blue #1 can also be found in foods, medications, and dietary supplements, as it is considered non-toxic and safe for use. Blue 1 (CI 42090) A synthetic dye commonly known as Brilliant Blue FCF that produces rich blue colors for various cosmetic uses. FD&C Blue #1 can also be found in foods, medications, and dietary supplements, as it is considered non-toxic and safe for use.	Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.	Colorant Colorants give color to skincare products. Colorant Colorants give color to skincare products.
0.3	Yellow 5 (CI 19140) A bright yellow colorant that is often also listed as FD&C Yellow 5. Yellow 5 (CI 19140) A bright yellow colorant that is often also listed as FD&C Yellow 5.	Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.	Colorant Colorants give color to skincare products. Colorant Colorants give color to skincare products.

Water

Function:

Origin:

Alcohol Denat.

Function:

Origin:

Aloe Barbadensis Leaf Extract

Function:

Origin:

Hamamelis Virginiana (Witch Hazel) Extract

Function:

Origin:

Fragrance

Function:

Origin:

Allantoin

Function:

Origin:

Menthyl Lactate

Function:

Origin:

PEG-40 Hydrogenated Castor Oil

Function:

Origin:

0.3

Blue 1 (CI 42090)

Function:

Origin:

0.3

Yellow 5 (CI 19140)

Function:

Origin:

Ratings

Aloe Barbadensis Leaf Extract

Allantoin

Benchmark

None

Benchmark

Moisturizing rating

2.5

Ingredient		Est. %	Benchmark Sciense based points to which we compare all humectants and all occlusives in a product to calculate its Humectancy and Occlusivity. Sciense based points to which we compare all humectants and all occlusives in a product to calculate its Humectancy and Occlusivity.	Raiting
Humectancy	All humectants	5	10	5.0
	Aloe Barbadensis Leaf Extract Derived from Aloe vera leaves, this moisturizing humectant, soothing, and antioxidant extract is commonly used in products targeting eczema, sunburn, or dermatitis. It soothes the skin and reduces the signs of inflammation and sensitivity. Aloe Barbadensis Leaf Extract Derived from Aloe vera leaves, this moisturizing humectant, soothing, and antioxidant extract is commonly used in products targeting eczema, sunburn, or dermatitis. It soothes the skin and reduces the signs of inflammation and sensitivity.	4
	Allantoin A fluffy, white powder that acts as a humectant due to its water-loving chemistry and as an exfoliant that helps to remove dead skin cells. It has also been shown to be very soothing to irritated and inflamed skin. Allantoin A fluffy, white powder that acts as a humectant due to its water-loving chemistry and as an exfoliant that helps to remove dead skin cells. It has also been shown to be very soothing to irritated and inflamed skin.	1
Occlusivity	All occlusives	0.0	20	0.0
	None
Moisturizing rating				2.5

Ingredient	Est. %	Benchmark According to various studies, a formula made up of 10% humectants will significantly increase skin hydration. Some studies also suggest that any further icrease in the consentration of humectants does not translate inty any more hydration and may even be dehydrating. To achieve maximum Humectancy, the product should have humectants with a total score of 10 and more. According to various studies, a formula made up of 10% humectants will significantly increase skin hydration. Some studies also suggest that any further icrease in the consentration of humectants does not translate inty any more hydration and may even be dehydrating. To achieve maximum Humectancy, the product should have humectants with a total score of 10 and more.	Humectancy
Aloe Barbadensis Leaf Extract Derived from Aloe vera leaves, this moisturizing humectant, soothing, and antioxidant extract is commonly used in products targeting eczema, sunburn, or dermatitis. It soothes the skin and reduces the signs of inflammation and sensitivity. Aloe Barbadensis Leaf Extract Derived from Aloe vera leaves, this moisturizing humectant, soothing, and antioxidant extract is commonly used in products targeting eczema, sunburn, or dermatitis. It soothes the skin and reduces the signs of inflammation and sensitivity.	4
Allantoin A fluffy, white powder that acts as a humectant due to its water-loving chemistry and as an exfoliant that helps to remove dead skin cells. It has also been shown to be very soothing to irritated and inflamed skin. Allantoin A fluffy, white powder that acts as a humectant due to its water-loving chemistry and as an exfoliant that helps to remove dead skin cells. It has also been shown to be very soothing to irritated and inflamed skin.	1
All humectants	5	10	5

Aloe Barbadensis Leaf Extract

Allantoin

Benchmark

Ingredient	Est. %	Benchmark The most occlusive product possible is 100% petrolatum (hello Vaseline Jelly). According to studies, hovewer, even 10% petrolatum can achieve almost the same mosturizing effect. The occlusive properties of petrolatum are at least twice as superior as other occlusive ingredients. This is why, in order to match the moisturizing efficacy of 10% petrolatum, a product needs to contain at least 20% of other occlusives. Our benchmark for maximum Occlusivity is 20 (and the petrolatum score is always doubled). The most occlusive product possible is 100% petrolatum (hello Vaseline Jelly). According to studies, hovewer, even 10% petrolatum can achieve almost the same mosturizing effect. The occlusive properties of petrolatum are at least twice as superior as other occlusive ingredients. This is why, in order to match the moisturizing efficacy of 10% petrolatum, a product needs to contain at least 20% of other occlusives. Our benchmark for maximum Occlusivity is 20 (and the petrolatum score is always doubled).	Occlusivity
None
All occlusives	0.0	20	0.0

None

Benchmark

Ingredient	Ingredient anti-wrinkle power Shows on a scale of 0-10 how effective an ingredient is at reducing wrinkles. Both the Reported Efficacy of the ingredient and the Strength of Evidence are taken into account. Shows on a scale of 0-10 how effective an ingredient is at reducing wrinkles. Both the Reported Efficacy of the ingredient and the Strength of Evidence are taken into account.	when present at, %	in this formula est. %	Rating
None
Total				0

None

Anti-wrinkle rating

Ingredient	Est. %	Benchmark It differs from one antioxidant ingredient to another, but, on average, the research suggests that topically applied antioxidants are effective in consentrations of 3% or above. Any product with a total antioxidant score of 3 or more is considered to be reach in antioxidants. It differs from one antioxidant ingredient to another, but, on average, the research suggests that topically applied antioxidants are effective in consentrations of 3% or above. Any product with a total antioxidant score of 3 or more is considered to be reach in antioxidants.
Aloe Barbadensis Leaf Extract Derived from Aloe vera leaves, this moisturizing humectant, soothing, and antioxidant extract is commonly used in products targeting eczema, sunburn, or dermatitis. It soothes the skin and reduces the signs of inflammation and sensitivity. Aloe Barbadensis Leaf Extract Derived from Aloe vera leaves, this moisturizing humectant, soothing, and antioxidant extract is commonly used in products targeting eczema, sunburn, or dermatitis. It soothes the skin and reduces the signs of inflammation and sensitivity.	4
Hamamelis Virginiana (Witch Hazel) Extract An extract obtained from the twigs and/or leaves of witch hazel. It is one of the oldest skincare remedies known to man. It is astringent and sebum regulating, meaning that it controls the amount of sebum that the skin produces. Hamamelis Virginiana (Witch Hazel) Extract An extract obtained from the twigs and/or leaves of witch hazel. It is one of the oldest skincare remedies known to man. It is astringent and sebum regulating, meaning that it controls the amount of sebum that the skin produces.	3
All antioxidants	7	3

Aloe Barbadensis Leaf Extract

Hamamelis Virginiana (Witch Hazel) Extract

Benchmark

Ingredient	Est. %	Benchmark The effective concentration of soothing ingredients varies, but we consider a product rich in soothing ingredients if their estimated concentration is equal to or higher than 5%. The effective concentration of soothing ingredients varies, but we consider a product rich in soothing ingredients if their estimated concentration is equal to or higher than 5%.
Aloe Barbadensis Leaf Extract Derived from Aloe vera leaves, this moisturizing humectant, soothing, and antioxidant extract is commonly used in products targeting eczema, sunburn, or dermatitis. It soothes the skin and reduces the signs of inflammation and sensitivity. Aloe Barbadensis Leaf Extract Derived from Aloe vera leaves, this moisturizing humectant, soothing, and antioxidant extract is commonly used in products targeting eczema, sunburn, or dermatitis. It soothes the skin and reduces the signs of inflammation and sensitivity.	4
Hamamelis Virginiana (Witch Hazel) Extract An extract obtained from the twigs and/or leaves of witch hazel. It is one of the oldest skincare remedies known to man. It is astringent and sebum regulating, meaning that it controls the amount of sebum that the skin produces. Hamamelis Virginiana (Witch Hazel) Extract An extract obtained from the twigs and/or leaves of witch hazel. It is one of the oldest skincare remedies known to man. It is astringent and sebum regulating, meaning that it controls the amount of sebum that the skin produces.	3
Allantoin A fluffy, white powder that acts as a humectant due to its water-loving chemistry and as an exfoliant that helps to remove dead skin cells. It has also been shown to be very soothing to irritated and inflamed skin. Allantoin A fluffy, white powder that acts as a humectant due to its water-loving chemistry and as an exfoliant that helps to remove dead skin cells. It has also been shown to be very soothing to irritated and inflamed skin.	1
All soothing	8	5

Aloe Barbadensis Leaf Extract

Hamamelis Virginiana (Witch Hazel) Extract

Allantoin

Benchmark

Ingredients explained

Water
Est. %	80
Function	Solvent Solvent – a liquid that dissolves other ingredients. Solvent Solvent – a liquid that dissolves other ingredients.
Origin	Naturally occurring These are ingredients initially present in nature, such as elements (Zinc, Gold, or Silver), minerals, or water. Naturally occurring These are ingredients initially present in nature, such as elements (Zinc, Gold, or Silver), minerals, or water.

The most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.

Alcohol Denat.
Est. %	6
Function	Antimicrobial, Antimicrobials prevent the growth of harmful microorganisms on the skin. Antimicrobial, Antimicrobials prevent the growth of harmful microorganisms on the skin. Astringent, Astringent ingredients provide the skin with a tightened feeling, help to reduce the appearance of large pores, and assist in the healing of small cuts and wounds. Astringent, Astringent ingredients provide the skin with a tightened feeling, help to reduce the appearance of large pores, and assist in the healing of small cuts and wounds. Fragrance, Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Fragrance, Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Antifoaming, Antifoaming – reduces or prevents the formation of foam. Antifoaming, Antifoaming – reduces or prevents the formation of foam. Solvent, Solvent – a liquid that dissolves other ingredients. Solvent, Solvent – a liquid that dissolves other ingredients. Viscosity Controlling Viscosity controlling – changes the thickness of a product. Viscosity Controlling Viscosity controlling – changes the thickness of a product.
Origin	Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.

Denatured alcohol is ethanol that contains additives that make it unsafe to consume. It is mainly used as a solvent and an antimicrobial agent. A major drawback to alcohol denat. is that it dries out the skin.

Aloe Barbadensis Leaf Extract
Est. %	4
Function	Moisturizing (Humectant), Humectants are moisturizing ingredients that draw moisture to the skin, either from deeper layers or from the environment (when it's humid). Moisturizing (Humectant), Humectants are moisturizing ingredients that draw moisture to the skin, either from deeper layers or from the environment (when it's humid). Antioxidant, Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging. Antioxidant, Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging. Soothing, Soothing ingredients reduce the signs of sensitivity in irritated and inflamed skin. This includes anti-inflammatory ingredients, anti-itch agents, and topical analgesics. Soothing, Soothing ingredients reduce the signs of sensitivity in irritated and inflamed skin. This includes anti-inflammatory ingredients, anti-itch agents, and topical analgesics. Emollient Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Emollient Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients.
Origin	Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials.

Derived from Aloe vera leaves, this moisturizing humectant, soothing, and antioxidant extract is commonly used in products targeting eczema, sunburn, or dermatitis. It soothes the skin and reduces the signs of inflammation and sensitivity.

Hamamelis Virginiana (Witch Hazel) Extract
Est. %	3
Function	Antioxidant, Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging. Antioxidant, Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging. Anti-Acne, Anti-acne agents treat acne blemishes, blackheads, and whiteheads. Anti-Acne, Anti-acne agents treat acne blemishes, blackheads, and whiteheads. Sebum Regulating, Sebum regulating agents reduce excess oil production in the skin. Sebum Regulating, Sebum regulating agents reduce excess oil production in the skin. Soothing, Soothing ingredients reduce the signs of sensitivity in irritated and inflamed skin. This includes anti-inflammatory ingredients, anti-itch agents, and topical analgesics. Soothing, Soothing ingredients reduce the signs of sensitivity in irritated and inflamed skin. This includes anti-inflammatory ingredients, anti-itch agents, and topical analgesics. Astringent Astringent ingredients provide the skin with a tightened feeling, help to reduce the appearance of large pores, and assist in the healing of small cuts and wounds. Astringent Astringent ingredients provide the skin with a tightened feeling, help to reduce the appearance of large pores, and assist in the healing of small cuts and wounds.
Origin	Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials.

An extract obtained from the twigs and/or leaves of witch hazel. It is one of the oldest skincare remedies known to man. It is astringent and sebum regulating, meaning that it controls the amount of sebum that the skin produces.

Fragrance
Est. %	1
Function	Fragrance Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Fragrance Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients.
Origin	Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Synthetic, All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic, All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Animal Ingredients derived from animals (including birds, fish, crustaceans, mollusks, and insects) or produced by animals (e.g. dairy- and egg-derived ingredients, bee products, silk, pearls, etc.) Animal Ingredients derived from animals (including birds, fish, crustaceans, mollusks, and insects) or produced by animals (e.g. dairy- and egg-derived ingredients, bee products, silk, pearls, etc.)

Under trade secret law, manufacturers have the right not to disclose what exactly went into the fragrance and use the unspecific word Fragrance or Parfum instead. Many fragrances are highly allergenic.

Allantoin
Est. %	1
Function	Moisturizing (Humectant), Humectants are moisturizing ingredients that draw moisture to the skin, either from deeper layers or from the environment (when it's humid). Moisturizing (Humectant), Humectants are moisturizing ingredients that draw moisture to the skin, either from deeper layers or from the environment (when it's humid). Exfoliant, Exfoliants remove dead skin cells from the surface of the skin via acid-based chemical reactions (e.g., AHA or BHA). Exfoliant, Exfoliants remove dead skin cells from the surface of the skin via acid-based chemical reactions (e.g., AHA or BHA). Soothing Soothing ingredients reduce the signs of sensitivity in irritated and inflamed skin. This includes anti-inflammatory ingredients, anti-itch agents, and topical analgesics. Soothing Soothing ingredients reduce the signs of sensitivity in irritated and inflamed skin. This includes anti-inflammatory ingredients, anti-itch agents, and topical analgesics.
Origin	Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Synthetic, All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic, All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Animal Ingredients derived from animals (including birds, fish, crustaceans, mollusks, and insects) or produced by animals (e.g. dairy- and egg-derived ingredients, bee products, silk, pearls, etc.) Animal Ingredients derived from animals (including birds, fish, crustaceans, mollusks, and insects) or produced by animals (e.g. dairy- and egg-derived ingredients, bee products, silk, pearls, etc.)

A fluffy, white powder that acts as a humectant due to its water-loving chemistry and as an exfoliant that helps to remove dead skin cells. It has also been shown to be very soothing to irritated and inflamed skin.

Menthyl Lactate
Est. %	1
Function	Fragrance, Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Fragrance, Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Flavor, Flavor ingredients bring sweetness to a product or are used to recreate various tastes. Flavor, Flavor ingredients bring sweetness to a product or are used to recreate various tastes. Refreshing Refreshing ingredients leave the skin feeling refreshed and 'awake'. Refreshing Refreshing ingredients leave the skin feeling refreshed and 'awake'.
Origin	Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Synthetic, All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic, All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Animal Ingredients derived from animals (including birds, fish, crustaceans, mollusks, and insects) or produced by animals (e.g. dairy- and egg-derived ingredients, bee products, silk, pearls, etc.) Animal Ingredients derived from animals (including birds, fish, crustaceans, mollusks, and insects) or produced by animals (e.g. dairy- and egg-derived ingredients, bee products, silk, pearls, etc.)

A derivative of menthol that has the same fresh, cooling effect on the skin, but that is less sensitizing and doesn’t have the strong mint scent of menthol.

PEG-40 Hydrogenated Castor Oil
Est. %	1
Function	Fragrance, Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Fragrance, Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Emulsifying, Emulsifying – helps to mix water and oil together. Emulsifying, Emulsifying – helps to mix water and oil together. Solubilizing Solubilizing – helps ingredients dissolve. Solubilizing Solubilizing – helps ingredients dissolve.
Origin	Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.

A castor oil-derived ingredient often used to incorporate small amounts of oil (such as a fragrance) into a water-based product. PEG-4 HCO is a gold-standard solubilizer and can be used in low amounts due to its ability to solubilize things so well.

Blue 1 (CI 42090)
Est. %	0.3
Function	Colorant Colorants give color to skincare products. Colorant Colorants give color to skincare products.
Origin	Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.

A synthetic dye commonly known as Brilliant Blue FCF that produces rich blue colors for various cosmetic uses. FD&C Blue #1 can also be found in foods, medications, and dietary supplements, as it is considered non-toxic and safe for use.

Yellow 5 (CI 19140)
Est. %	0.3
Function	Colorant Colorants give color to skincare products. Colorant Colorants give color to skincare products.
Origin	Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.