Merle Norman 24K Gold Firming Foundation Primer Review

Merle Norman 24K Gold Firming Foundation Primer
5.0
/ 10
Moisturizing
10.0 Humectancy icon Humectancy
0.0 Occlusivity icon Occlusivity
Rich
in Antioxidants
Ingredients

Merle Norman 24K Gold Firming Foundation Primer Ingredients

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Full Ingredient List (INCI):

Water, Propanediol, Caesalpinia Spinosa Fruit Extract, Kappaphycus Alvarezii Extract, Hydrolyzed Pea Protein, Asparagopsis Armata Extract, Gold (CI 77480), Ascophyllum Nodosum Extract, Copper Lysinate/Prolinate, Methylglucoside Phosphate, Glycerin, Sorbitol, Methyl Gluceth-20, Polyquaternium-7, Polysorbate 20, Polyacrylate Crosspolymer-6, Caprylyl Glycol, Carbomer, Triethanolamine, Phenoxyethanol, Diazolidinyl Urea, Ethylhexylglycerin, Hexylene Glycol, Fragrance
Review

Does Merle Norman 24K Gold Firming Foundation Primer Work?

 
According to CreamScan's analysis of the ingredient list, here’s what Merle Norman 24K Gold Firming Foundation Primer has to offer:
 
✅ Strong humectant moisturizing. This lightweight, humectant-rich product, ideal for oily skin, has a moisturizing rating of 5.0 out of 10.
✅ Antioxidant protection

  

Key Benefits of Merle Norman 24K Gold Firming Foundation Primer

 
These are the key benefits you can expect from using Merle Norman 24K Gold Firming Foundation Primer:
 

🔵 Lightweight Purely Humectant Moisturizing, Ideal for Oily Skin

According to CreamScan analysis, Merle Norman 24K Gold Firming Foundation Primer is quite moisturizing, with a moisturizing rating of 5.0 out of 10.

Is it more humectant or occlusive? It is purely humectant. It has zero occlusivity (we didn't find any occlusive ingredients on the ingredient list) and a maximum humectancy of 10 out of 10, primarily due to the high content of Propanediol (est. ≈7.5%) and Kappaphycus Alvarezii Extract (est. ≈3.0%).

This humectant-rich product, when used alone as a moisturizer, is ideal for oily skin, providing significant hydration in a lightweight, fast-absorbing formula without any occlusive ingredients.

📌 Certain studies suggest that humectants alone may not effectively moisturize the skin. If you use this product as your only moisturizer, we recommend following it with one that contains at least some occlusive ingredients.

💧 A Humectant Boost for Any Skincare Routine

But it’s not limited to oily skin - such a humectant boost will also positively contribute to the moisturizing efficacy of any skincare routine when used as a step before applying the main moisturizer. This type of formulation is typically used in serums, where a light, fast-absorbing texture is key.

Please refer to the Ratings section below for details of the moisturizing rating calculation.

🍀 Rich in Skin-Protecting Antioxidants

We estimate that Merle Norman 24K Gold Firming Foundation Primer is rich (> 3%) in antioxidants, specifically Caesalpinia Spinosa Fruit Extract (est. ≈5.0%) and Kappaphycus Alvarezii Extract (est. ≈3.0%).

A key benefit of antioxidants is their ability to reduce oxidative stress caused by free radicals and therefore prevent accelerated skin aging. Studies also show that antioxidants can protect against environmental damage such as UV radiation and pollution, and help reduce inflammation and skin redness.

📌 Please note that this is not a complete list of benefits. We are in the process of enhancing our model to incorporate anti-pigmentation, exfoliation and anti-acne ratings.

Things to Be Aware Of: Merle Norman 24K Gold Firming Foundation Primer

 
CreamScan identified a few things to consider before adding Merle Norman 24K Gold Firming Foundation Primer to your skincare routine:
 

⚠️ If It’s Your Only Moisturizer, It Needs to Be Paired with Some Occlusives

While humectants are highly effective at attracting water to the skin, studies (J. N. Kraft, C. W. Lynde) suggest they may not be efficient when used alone.

One major drawback of purely humectant moisturization is that the water attracted by humectants to the upper layers of the skin can evaporate completely into the environment through transepidermal water loss (TEWL). Adding occlusive ingredients helps seal this moisture into the skin and prevent further water loss.

If you’re using Merle Norman 24K Gold Firming Foundation Primer as your only moisturizer, consider pairing it with one that contains at least some occlusive ingredients, such as oils, butters, or silicones. These work alongside humectants to create a protective barrier, locking in hydration and ensuring longer-lasting moisturization. The amount of occlusive needed depends on your skin type - the drier the skin, the more occlusives it requires.

If this product is used not as a standalone moisturizer but as part of your skincare routine, such as a toner or serum, it should be applied before your main moisturizer (unless it's a sunscreen), which will provide the necessary occlusivity on top of it.

⚠️ Questionable anti-wrinkle efficacy

If one of your main reasons for choosing Merle Norman 24K Gold Firming Foundation Primer is its potential anti-aging effects, please note that, according to CreamScan analysis, it currently has a zero anti-wrinkle rating.

It contains Asparagopsis Armata Extract and Copper Lysinate/Prolinate, two ingredients often marketed as effective in reducing wrinkles. However, the studies supporting the anti-wrinkle claims of these ingredients provide insufficient evidence of efficacy according to CreamScan Research Evaluation Standards.

While this does not categorically rule out the possibility that these ingredients may reduce wrinkles, their efficacy is not supported by convincing, vehicle-controlled, double-blind clinical studies - at least none that were available to the CreamScan team at the time of publication.

Therefore, these ingredients do not generate the anti-wrinkle rating.

📌 Moisturizers, when used regularly, are proven to prevent wrinkle formation and even reduce existing wrinkles. Therefore, this product, like any other moisturizer, can deliver some anti-wrinkle effects through its moisturizing action.

Please refer to the Ratings section below for details of the anti-wrinkle rating calculation.

Pros & Cons of Merle Norman 24K Gold Firming Foundation Primer

 
Here’s an overview of the pros and cons of Merle Norman 24K Gold Firming Foundation Primer to help you decide if it’s the right choice for your skincare routine:
 

🟩 Pros:

✅ When used alone: Provides humectant-rich moisturizing ideal for oily skin
✅ As part of a routine: A humectant moisturizing boost, beneficial for any skin type
✅ Lightweight texture
✅ Rich in antioxidants that combat oxidative stress associated with accelerated skin aging and defend against environmental damage
 

⭕ Cons: 

⚠️ Only if used as a standalone moisturizer - it needs to be paired with occlusives to seal in humectants
⚠️ Questionable anti-wrinkle efficacy
   

Summary: Merle Norman 24K Gold Firming Foundation Primer

 
Based on the ingredient list analysis, CreamScan AI suggests that Merle Norman 24K Gold Firming Foundation Primer
, when used alone, delivers lightweight, humectant-rich moisturizing, making it ideal for oily skin. As part of a moisturizing routine, it provides a humectant boost, beneficial for all skin types.
 
With its high antioxidant content, Merle Norman 24K Gold Firming Foundation Primer helps protect against free radical damage and offers multiple benefits for all skin types, including preventing premature aging, defending against environmental damage, and calming inflammation.
 
That said, there are some things about Merle Norman 24K Gold Firming Foundation Primer worth noting.
 
Looking at its moisturizing profile, we found that it doesn’t contain any occlusive ingredients, potentially allowing the moisture attracted to the skin by humectants to evaporate. Therefore, if it’s used as the only moisturizer in a routine, it’s recommended to pair it with one that contains at least some occlusive ingredients, such as oils, butters, or silicones.
 
If one of your main reasons for considering Merle Norman 24K Gold Firming Foundation Primer is its potential anti-aging effects, please note that, according to CreamScan analysis, its anti-wrinkle efficacy is questionable. None of the ingredients in this product provide substantial evidence of their anti-wrinkle efficacy according to CreamScan Research Evaluation Standards.
 
📌 Fact check. At CreamScan, we are committed to accuracy and fairness. If you spot any errors or something that doesn’t seem right, please click here to let us know. We regularly update the ingredient lists and monitor the latest research on ingredient efficacy to ensure that our information remains as complete and precise as possible. The information provided here is for informational purposes only and does not substitute professional advice. We do not guarantee the efficacy or safety of any product, as individual results may vary.

 

Ingredient Breakdown

Est. % Ingredient Origin Functions
70
7.5
5
3
2.5
2
1.5
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Est. %
Water
Function:
Origin:
Propanediol
Function:
Origin:
Caesalpinia Spinosa Fruit Extract
Function:
Origin:
Kappaphycus Alvarezii Extract
Function:
Origin:
Hydrolyzed Pea Protein
Function:
Origin:
Asparagopsis Armata Extract
Function:
Origin:
Gold (CI 77480)
Function:
Origin:
Ascophyllum Nodosum Extract
Function:
Origin:
Copper Lysinate/Prolinate
Function:
Origin:
Methylglucoside Phosphate
Function:
Origin:
Glycerin
Function:
Origin:
Sorbitol
Function:
Origin:
Methyl Gluceth-20
Function:
Origin:
Polyquaternium-7
Function:
Origin:
Polysorbate 20
Function:
Origin:
Polyacrylate Crosspolymer-6
Function:
Origin:
Caprylyl Glycol
Function:
Origin:
Carbomer
Function:
Origin:
Triethanolamine
Function:
Origin:
Phenoxyethanol
Function:
Origin:
Diazolidinyl Urea
Function:
Origin:
Ethylhexylglycerin
Function:
Origin:
Hexylene Glycol
Function:
Origin:
Fragrance
Function:
Origin:

Ratings

All humectants
12.0
7.5
3
0.3
0.3
0.3
0.3
0.3
Benchmark
10
All occlusives
0.0
None
Benchmark
20
Moisturizing rating
5.0
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 12.0 10
10.0
7.5
3
0.3
0.3
0.3
0.3
0.3
Occlusivity All occlusives 0.0 20
0.0
None
Moisturizing rating
5.0
Ingredient Est. % Benchmark Humectancy
7.5
3
0.3
0.3
0.3
0.3
0.3
All humectants 12.0 10
10
All humectants
12.0
7.5
3
0.3
0.3
0.3
0.3
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
None
All occlusives 0.0 20
0.0
All occlusives
0.0
None
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
n/a
- 2 -
n/a
- 1 -
Total
0
Asparagopsis Armata Extract
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
2
Copper Lysinate/Prolinate
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
1
Anti-wrinkle rating
0
Ingredient Est. % Benchmark
Rich in Antioxidants
5
3
1.3
All antioxidants 9.3 3 Rich in antioxidants
All antioxidants
9.3
Caesalpinia Spinosa Fruit Extract
5
Kappaphycus Alvarezii Extract
3
Ascophyllum Nodosum Extract
1.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
None
All soothing 0 5 No
All soothing
0
None
Benchmark
5

Ingredients explained

Water
Est. %70
Function
Origin
WaterThe most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Propanediol
Est. %7.5
Function
Origin
PropanediolAn excellent solvent capable of mixing water with normally water-insoluble ingredients. It also functions as a humectant due to its water-loving alcohol groups. Propanediol can control the viscosity of a product by reducing its thickness.
Caesalpinia Spinosa Fruit Extract
Est. %5
Function
Origin
Caesalpinia Spinosa Fruit ExtractA powerful astringent ingredient extracted from Tara seed pods. It also has antioxidant benefits.
Kappaphycus Alvarezii Extract
Est. %3
Function
Origin
Kappaphycus Alvarezii ExtractAn emollient extract obtained from the red marine algae called elkhorn sea moss. It is a good source of moisturizing and antioxidant carrageenan, a seaweed polysaccharide.
Hydrolyzed Pea Protein
Est. %2.5
Function
Origin
Hydrolyzed Pea Protein
Asparagopsis Armata Extract
Est. %2
Function
Origin
Asparagopsis Armata ExtractAsparagopsis armata is a species of red algae that grows in the sea. Similarly to other algae used in skincare, Asparagopsis armata extract has film-forming properties which are due to the presence of special polysaccharides (present in most algae). The extract is also rich in proteins and minerals.
Gold (CI 77480)
Est. %1.5
Function
Origin
Gold (CI 77480)

A colorant used in skincare, typically processed into fine particles for uniform dispersion. Its luxurious hue enhances product aesthetics, while its role as a slip and surface modifier improves texture and application. Despite touted anti-aging benefits, definitive scientific evidence is lacking.

Ascophyllum Nodosum Extract
Est. %1.3
Function
Origin
Ascophyllum Nodosum ExtractAn extract from brown sea algae, a rich source of gel-forming algae polysaccharides such as fucoids, alginate, and ascophyllan, as well as some antioxidant phenolic compounds and minerals.
Copper Lysinate/Prolinate
Est. %1
Function
Origin
Copper Lysinate/ProlinateA complex of copper and two amino acids. It may stimulate the production of collagen in the skin because of the supply of copper, thus resulting in anti-wrinkle effects. This, however, has not been confirmed by studies.
Methylglucoside Phosphate
Est. %0.3
Function
Origin
Methylglucoside PhosphateA derivative of glucose. It is allegedly an activated form of glucose that may be able to serve as an energy source to the skin, although this claim has not been supported by any research.
Glycerin
Est. %0.3
Function
Origin
Glycerin

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

Sorbitol
Est. %0.3
Function
Origin
SorbitolA sweet-tasting alcohol derived from glucose. Aside from its sweet taste (for which it is used as a very common sweetener), Sorbitol is also very good at retaining water and is used in skincare as a humectant.
Methyl Gluceth-20
Est. %0.3
Function
Origin
Methyl Gluceth-20A humectant synthetically derived from glucose. It takes on the form of a clear, syrupy liquid.
Polyquaternium-7
Est. %0.3
Function
Origin
Polyquaternium-7A positively-charged ingredient that forms films to protect the rest of the product.
Polysorbate 20
Est. %0.3
Function
Origin
Polysorbate 20A viscous, amber-colored liquid that functions as a solubilizer to disperse small amounts of oil into a large water phase. Polysorbate 20 is frequently used to solubilize fragrance oils into water-based emulsions.
Polyacrylate Crosspolymer-6
Est. %0.3
Function
Origin
Polyacrylate Crosspolymer-6A polymeric ingredient that works best in water-based formulas to create gel textures. It helps to stabilize emulsions and control viscosity.
Caprylyl Glycol
Est. %0.3
Function
Origin
Caprylyl GlycolAn emollient that improves product spreadability and offers a silky feel on the skin. It also acts as a preservative booster that improves the efficacy of other preservatives. According to the manufacturer, it is also a humectant moisturizer.
Carbomer
Est. %0.3
Function
Origin
CarbomerA synthetic ingredient with the ability to gel water. When used in emulsions, such as lotions and creams, carbomer can also act as an emulsion stabilizer.
Triethanolamine
Est. %0.3
Function
Origin
TriethanolamineA clear, colorless, and highly viscous liquid, this ingredient is an excellent pH adjuster. When it is necessary to neutralize an acidic solution or to generally increase the pH of a product, triethanolamine is a common choice.
Phenoxyethanol
Est. %0.3
Function
Origin
PhenoxyethanolThe most frequently used preservative in skincare. It is a clear, oil-like liquid synthetic substance that protects products from harmful bacteria and yeast, whilst still leaving skin microflora unharmed. It is confirmed by research to be harmless.
Diazolidinyl Urea
Est. %0.3
Function
Origin
Diazolidinyl UreaA synthetic preservative that is effective against most common bacteria. It is not considered broad-spectrum because it does not act against any type of yeast or mold. It is therefore commonly paired with antifungal preservatives.
Ethylhexylglycerin
Est. %0.3
Function
Origin
EthylhexylglycerinA preservative booster derived from glycerin. It is commonly paired with other preservatives to improve their efficacy. Ethylhexylglycerin is also a humectant due to its chemical base of glycerin.
Hexylene Glycol
Est. %0.3
Function
Origin
Hexylene GlycolA multifunctional ingredient that is best known for its use as a solvent. It can dissolve both water-based ingredients and oils. For this reason, it can also function as an emulsifier, allowing oil and water ingredients to mix and remain stable.
Fragrance
Est. %0.3
Function
Origin
FragranceUnder trade secret law, manufacturers have the right not to disclose what exactly went into the fragrance and use the unspecific word Fragrance or Parfum instead. Many fragrances are highly allergenic.