e.l.f. Cosmetics Glow Up Primer Serum

e.l.f. Cosmetics Glow Up Primer Serum
5.0
/ 10
Moisturizing
10.0 Humectancy icon Humectancy
0.0 Occlusivity icon Occlusivity
Rich
in Antioxidants

Review

Does e.l.f. Cosmetics Glow Up Primer Serum work?

Based on the ingredient list analysis by CreamScan AI, these are the key benefits you can expect from using e.l.f. Cosmetics Glow Up Primer Serum:

  • Strong humectant moisturizing. This lightweight, humectant-rich product, ideal for oily skin, has a moisturizing rating of 5.0 out of 10.
  • Antioxidant protection.

Lightweight moisturizer ideal for oily skin and a humectant boost for any skincare routine

According to CreamScan analysis, e.l.f. Cosmetics Glow Up Primer Serum is quite moisturizing, with a moisturizing rating of 5.0 out of 10.

Is it more humectant or occlusive? It is purely humectant. It has zero occlusivity (we didn't find any occlusive ingredients on the ingredient list) and a maximum humectancy of 10 out of 10, primarily due to the high content of Glycerin (est. ≈6.0%), Propylene Glycol (est. ≈4.0%) and Soluble Collagen (est. ≈3.0%).

This humectant-rich product, when used alone as a moisturizer, is ideal for oily skin, providing significant hydration in a lightweight, fast-absorbing formula without any occlusive ingredients.

Tip: Certain studies suggest that humectants alone may not effectively moisturize the skin. If you use this product as your only moisturizer, we recommend following it with one that contains at least some occlusive ingredients.

But it’s not limited to oily skin - such a humectant boost will also positively contribute to the moisturizing efficacy of any skincare routine when used as a step before applying the main moisturizer. This type of formulation is typically used in serums, where a light, fast-absorbing texture is key.

Please refer to the Ratings section below for details of the moisturizing rating calculation.

Rich in skin-protecting antioxidants

We estimate that e.l.f. Cosmetics Glow Up Primer Serum is rich (> 3%) in antioxidants, specifically Sodium Hyaluronate (est. ≈2.0%).

A key benefit of antioxidants is their ability to reduce oxidative stress caused by free radicals and therefore prevent accelerated skin aging. Studies also show that antioxidants can protect against environmental damage such as UV radiation and pollution, and help reduce inflammation and skin redness.

Ingredients

Est. % Ingredient Origin Functions
75
6
4
3
2
1.5
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Est. %
Water
Function:
Origin:
Glycerin
Function:
Origin:
Propylene Glycol
Function:
Origin:
Soluble Collagen
Function:
Origin:
Sodium Hyaluronate
Function:
Origin:
Lycium Chinense Fruit Extract
Function:
Origin:
Tocopheryl Acetate
Function:
Origin:
PPG-10 Methyl Glucose Ether
Function:
Origin:
PEG-32
Function:
Origin:
PEG-180
Function:
Origin:
Coceth-7
Function:
Origin:
PPG-1-PEG-9 Lauryl Glycol Ether
Function:
Origin:
Xanthan Gum
Function:
Origin:
Carbomer
Function:
Origin:
PEG-40 Hydrogenated Castor Oil
Function:
Origin:
Disodium EDTA
Function:
Origin:
Tromethamine
Function:
Origin:
Butylene Glycol
Function:
Origin:
Caprylyl Glycol
Function:
Origin:
Ethylhexylglycerin
Function:
Origin:
Phenoxyethanol
Function:
Origin:
Synthetic Fluorphlogopite
Function:
Origin:
Fragrance
Function:
Origin:
Tin Oxide
Function:
Origin:
Titanium Dioxide (CI 77891)
Function:
Origin:
Iron Oxides (CI 77491)
Function:
Origin:

Ratings

All humectants
16.5
6
4
3
2
0.3
0.3
0.3
0.3
0.3
Benchmark
10
All occlusives
0.0
None
Benchmark
20
Moisturizing rating
5.0
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 16.5 10
10.0
6
4
3
2
0.3
0.3
0.3
0.3
0.3
Occlusivity All occlusives 0.0 20
0.0
None
Moisturizing rating
5.0
Ingredient Est. % Benchmark Humectancy
6
4
3
2
0.3
0.3
0.3
0.3
0.3
All humectants 16.5 10
10
All humectants
16.5
6
4
3
2
0.3
0.3
0.3
0.3
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
None
All occlusives 0.0 20
0.0
All occlusives
0.0
None
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
None
Total
0
None
Anti-wrinkle rating
0
Ingredient Est. % Benchmark
Rich in Antioxidants
2
1.5
1.3
All antioxidants 4.8 3 Rich in antioxidants
All antioxidants
4.8
Sodium Hyaluronate
2
Lycium Chinense Fruit Extract
1.5
Tocopheryl Acetate
1.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
None
All soothing 0 5 No
All soothing
0
None
Benchmark
5

Ingredients explained

Water
Est. %75
Function
Origin
WaterThe most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Glycerin
Est. %6
Function
Origin
Glycerin

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

Propylene Glycol
Est. %4
Function
Origin
Propylene GlycolA clear, thick, odorless liquid of synthetic origin. Its main function is to stabilize cosmetic products exposed to varying temperatures. It is also a moderately strong humectant with similar properties to glycerin.
Soluble Collagen
Est. %3
Function
Origin
Soluble CollagenA protein obtained from farm or marine animals. Collagen molecules are too big to penetrate the skin so when they are applied via a skincare product they sit on top of the skin and act as humectant moisturizers.
Sodium Hyaluronate
Est. %2
Function
Origin
Sodium Hyaluronate

A sodium salt of famous hyaluronic acid. A potent humectant that hydrates the skin, supports collagen function, and fills out small wrinkles. Sodium hyaluronate also offers soothing and antioxidant properties.

Lycium Chinense Fruit Extract
Est. %1.5
Function
Origin
Lycium Chinense Fruit ExtractDerived from Goji berries, also known as wolfberries, this extract is packed with potent antioxidant polysaccharides, vitamins B and C, carotenoids (mainly zeaxanthin), flavonoids, and phytosterols.
Tocopheryl Acetate
Est. %1.3
Function
Origin
Tocopheryl Acetate

An antioxidant derivative of tocopherol (vitamin E). It helps to protect cells from free radicals and UV damage through the conversion to active vitamin E in the skin. It is more stable than tocopherol.

PPG-10 Methyl Glucose Ether
Est. %1
Function
Origin
PPG-10 Methyl Glucose Ether
PEG-32
Est. %0.3
Function
Origin
PEG-32A synthetic water-loving moisturizer that produces water gels.
PEG-180
Est. %0.3
Function
Origin
PEG-180
Coceth-7
Est. %0.3
Function
Origin
Coceth-7
PPG-1-PEG-9 Lauryl Glycol Ether
Est. %0.3
Function
Origin
PPG-1-PEG-9 Lauryl Glycol Ether
Xanthan Gum
Est. %0.3
Function
Origin
Xanthan GumA natural multi-functional ingredient that originates from fermented sugars. Xanthan gum acts as a viscosity-building agent to thicken skincare products. It is also an excellent stabilizer and works well to hold other ingredients together.
Carbomer
Est. %0.3
Function
Origin
CarbomerA synthetic ingredient with the ability to gel water. When used in emulsions, such as lotions and creams, carbomer can also act as an emulsion stabilizer.
PEG-40 Hydrogenated Castor Oil
Est. %0.3
Function
Origin
PEG-40 Hydrogenated Castor OilA castor oil-derived ingredient often used to incorporate small amounts of oil (such as a fragrance) into a water-based product. PEG-4 HCO is a gold-standard solubilizer and can be used in low amounts due to its ability to solubilize things so well.
Disodium EDTA
Est. %0.3
Function
Origin
Disodium EDTAA synthetic chelator that helps to maintain the look and smell of a product by 'locking up' troublesome metal ions.
Tromethamine
Est. %0.3
Function
Origin
TromethamineAn ingredient based on amino acids that is commonly used as a pH adjuster. It has a high pH, which means that it is basic (alkaline), so adding tromethamine to a skincare product will increase its overall pH level.
Butylene Glycol
Est. %0.3
Function
Origin
Butylene Glycol

A clear, colorless liquid humectant that draws moisture to the skin. The humectancy of butylene glycol, owed to its two hydroxyl groups, is quite considerable, although not as powerful as glycerin, which contains three hydroxyl groups.

Caprylyl Glycol
Est. %0.3
Function
Origin
Caprylyl GlycolAn emollient that improves product spreadability and offers a silky feel on the skin. It also acts as a preservative booster that improves the efficacy of other preservatives. According to the manufacturer, it is also a humectant moisturizer.
Ethylhexylglycerin
Est. %0.3
Function
Origin
EthylhexylglycerinA preservative booster derived from glycerin. It is commonly paired with other preservatives to improve their efficacy. Ethylhexylglycerin is also a humectant due to its chemical base of glycerin.
Phenoxyethanol
Est. %0.3
Function
Origin
PhenoxyethanolThe most frequently used preservative in skincare. It is a clear, oil-like liquid synthetic substance that protects products from harmful bacteria and yeast, whilst still leaving skin microflora unharmed. It is confirmed by research to be harmless.
Synthetic Fluorphlogopite
Est. %0.3
Function
Origin
Synthetic FluorphlogopiteAlso known as synthetic mica, this ingredient’s best property is its ability to form thin, sheet-like crystals. This gives products (mostly makeup) great slip.
Fragrance
Est. %0.3
Function
Origin
FragranceUnder trade secret law, manufacturers have the right not to disclose what exactly went into the fragrance and use the unspecific word Fragrance or Parfum instead. Many fragrances are highly allergenic.
Tin Oxide
Est. %0.3
Function
Origin
Tin OxideA multi-functional mineral that increases the physical space a product takes up, increases the viscosity of liquid products, and, when used as an opacifying agent, makes a transparent or translucent product become opaque or solid in color.
Titanium Dioxide (CI 77891)
Est. %0.3
Function
Origin
Titanium Dioxide (CI 77891)One of two the most commonly used mineral sunscreens. It can absorb UV light, including UVB – which causes burning, tanning, and even skin cancer. Also used as a colorant, titanium dioxide gives a product a bright white color.
Iron Oxides (CI 77491)
Est. %0.3
Function
Origin
Iron Oxides (CI 77491)A red colorant also known as red iron oxide. This is an EU-approved colorant used in a wide variety of products.