Avon Anew Vitamin C Illuminating Priming Moisturizer

Avon Anew Vitamin C Illuminating Priming Moisturizer
5.0
/ 10
Moisturizing
10.0 Humectancy icon Humectancy
0.0 Occlusivity icon Occlusivity
3Anti-wrinkle icon/ 10
Anti-wrinkle
Rich
in Antioxidants
$$$$

Review

Results you may expect from using Avon Anew Vitamin C Illuminating Priming Moisturizer:

Based on the ingredient analysis by CreamScan, these are the key benefits you can expect from using Avon Anew Vitamin C Illuminating Priming Moisturizer:

  • Moderate moisturizing. It has a moisturizing rating of 5.0 out of 10.
  • Some anti-wrinkle efficacy: Avon Anew Vitamin C Illuminating Priming Moisturizer has an anti-wrinkle rating of 3.0 out of 10 so you may expect some, although limited, effect on wrinkles.
  • Antioxidant protection.

How moisturizing is it?

Quite moisturizing: Avon Anew Vitamin C Illuminating Priming Moisturizer has a moisturizing rating of 5.0 out of 10.

Is it more humectant or occlusive? It is purely humectant. It has zero occlusivity (we didn't find any occlusive ingredients on the ingredient list) and a maximum humectancy of 10 out of 10, primarily due to the high content of Glycerin (est. ≈9.0%) and Niacinamide (est. ≈2.0%).

Tip: Studies suggest that humectants alone do not moisturize the skin. We recommend applying a product with some occlusive ingredients after the use of this one.

Please refer to the Ratings section below for details of the moisturizing rating calculation.

Anti-wrinkle efficacy

According to CreamScan analysis, Avon Anew Vitamin C Illuminating Priming Moisturizer has a slight anti-wrinkle rating of 3.0 out of 10. It contains one ingredient with proven anti-wrinkle efficacy: Niacinamide (est. ≈2.0%), 
 one of the most effective and well-researched anti-wrinkle ingredients.
 
Among others, Avon Anew Vitamin C Illuminating Priming Moisturizer also contains Tetrahexyldecyl Ascorbate, an ingredient marketed as effective in reducing wrinkles. However, the studies supporting the anti-wrinkle claims of Tetrahexyldecyl Ascorbate provide insufficient evidence of its efficacy according to CreamScan Research Evaluation Standards. Therefore, this ingredient does not contribute to the anti-wrinkle rating.
 
Moisturizers, when used regularly, are proven to prevent wrinkle formation and even reduce existing wrinkles. Therefore, this product, like any other moisturizer, could deliver additional anti-wrinkle efficacy through its moisturizing action.
 

Please refer to the Ratings section below for details of the anti-wrinkle rating calculation.

Antioxidant benefits

We estimate that Avon Anew Vitamin C Illuminating Priming Moisturizer is rich (> 3%) in antioxidants, specifically Niacinamide (est. ≈2.0%).

A key benefit of antioxidants is their ability to reduce oxidative stress caused by free radicals and therefore prevent accelerated skin aging. Studies also show that antioxidants can protect against environmental damage such as UV radiation and pollution, and help reduce inflammation and skin redness.

Ingredients

Est. % Ingredient Origin Functions
65
9
6
4
3
2.5
2
1.5
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
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Ratings

All humectants
11.6
9
2
0.3
0.3
Benchmark
10
All occlusives
0.0
None
Benchmark
20
Moisturizing rating
5.0
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 11.6 10
10.0
9
2
0.3
0.3
Occlusivity All occlusives 0.0 20
0.0
None
Moisturizing rating
5.0
Ingredient Est. % Benchmark Humectancy
9
2
0.3
0.3
All humectants 11.6 10
10
All humectants
11.6
9
2
0.3
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
None
All occlusives 0.0 20
0.0
All occlusives
0.0
None
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
6 /10 4 2 3
n/a
- 0.3 -
Total
3
Niacinamide
3
Ingredient anti-wrinkle power
6 /10
when present at, %
4
in this formula, est. %
2
Tetrahexyldecyl Ascorbate
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Anti-wrinkle rating
3
Ingredient Est. % Benchmark
Rich in Antioxidants
2
1.5
1
0.3
0.3
All antioxidants 5.1 3 Rich in antioxidants
All antioxidants
5.1
Niacinamide
2
Tocopheryl Acetate
1.5
Citrus Aurantium Bergamia (Bergamot) Fruit Extract
1
Citrus Limon (Lemon) Peel Extract
0.3
Tetrahexyldecyl Ascorbate
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
2
All soothing 2 5 No
All soothing
2
2
Benchmark
5

Ingredients explained

Water
Est. %65
Function
Origin
The most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Glycerin
Est. %9
Function
Origin

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

C12-13 Alkyl Lactate
Est. %6
Function
Origin
Description is coming soon
Cyclopentasiloxane
Est. %4
Function
Origin
A lightweight, fast-spreading emollient that leaves a very soft and silky after-feel on the skin. Supplied as a clear and colorless liquid, cyclopentasiloxane is often used as a solvent to dissolve other silicones in.
C12-15 Alkyl Benzoate
Est. %3
Function
Origin
A synthetic emollient ester. It works to improve the appearance of the skin by filling in the microcracks on the surface, thereby making the skin appear softer and smoother. It imparts a lightweight, velvety feel.
Silica
Est. %2.5
Function
Origin
A widely used cosmetic ingredient with the same chemical composition as the sand found on beaches. A common function of silica is its ability to control viscosity. In certain chemical forms, it can effectively thicken cream-style products.
Niacinamide
Est. %2
Function
Origin

Also known as vitamin B3, this ingredient is a true superstar with confirmed moisturizing, anti-acne, hyperpigmentation, and antioxidant benefits. Two studies confirm its significant anti-wrinkle efficacy.

Tocopheryl Acetate
Est. %1.5
Function
Origin

An antioxidant derivative of tocopherol (vitamin E). It helps to protect cells from free radicals and UV damage through the conversion to active vitamin E in the skin. It is more stable than tocopherol.

Citrus Aurantium Dulcis (Orange) Peel Extract
Est. %1.3
Function
Origin
Citrus aurantium dulcis peel extract is the same extract as Citrus aurantium dulcis (orange) fruit extract. It has antioxidant properties and gives a skincare product a fresh orange scent. It also works as a thickener due to its pectin content. Read more about the extract here: Citrus Aurantium Dulcis (Orange) Fruit Extract.
Citrus Aurantium Bergamia (Bergamot) Fruit Extract
Est. %1
Function
Origin
A fragrant extract obtained from bergamot orange peels. It contains an essential oil and is a rich source of antioxidant flavonoids and organic acids.
Citrus Limon (Lemon) Peel Extract
Est. %0.3
Function
Origin
Derived from lemon peels, this fresh and citrusy extract contains mostly fragrant limonene, but also antioxidant flavonoids and organic acids.
Citrus Tangerina (Tangerine) Peel Extract
Est. %0.3
Function
Origin
Description is coming soon
Phytol
Est. %0.3
Function
Origin
Description is coming soon
PEG-40 Stearate
Est. %0.3
Function
Origin
This PEG, or polyethylene glycol, is excellent at emulsifying water and oil together to form oil-in-water emulsions. Due to its water-loving nature, PEG-40 stearate can also act as a cleansing agent.
Steareth-2
Est. %0.3
Function
Origin
A waxy, naturally derived or synthetic emulsifier that can handle extreme formula conditions such as a low pH. It offers emulsifying properties to a formula by helping oils and water to mix.
Glyceryl Stearate
Est. %0.3
Function
Origin
An emollient and emulsifier typically derived from vegetable sources through a chemical reaction with glycerin. It provides stability, texture, and consistency to formulations. Its main function is to allow oil and water to mix.
Hydrogenated Polydecene
Est. %0.3
Function
Origin
A clear, colorless, highly viscous liquid that commonly serves as an emollient. This rich emollient is on the heavier side but provides a smooth sensorial profile upon application.
Carbomer
Est. %0.3
Function
Origin
A synthetic ingredient with the ability to gel water. When used in emulsions, such as lotions and creams, carbomer can also act as an emulsion stabilizer.
Nylon-12
Est. %0.3
Function
Origin
A synthetic powdered ingredient that imparts unique sensorial characteristics due to its microsphere structure. It can also control viscosity by bulking up the oil phase of a skincare product.
Tetrahexyldecyl Ascorbate
Est. %0.3
Function
Origin
A lipid-soluble form of vitamin C that is more stable and less irritating than ascorbic acid. According to a recent clinical study, THDA has all the capabilities of regular vitamin C, including anti-wrinkle and anti-pigment activity.
Behenyl Alcohol
Est. %0.3
Function
Origin
A fatty alcohol with emollient properties. It is used as a co-emulsifier and thickener and tends to result in a product with a smooth and creamy application texture.
Dimethicone Crosspolymer
Est. %0.3
Function
Origin
A group of ingredients that are typically added to skincare products to adjust the formula. Dimethicone Crosspolymers stabilize a formula, regulate its thickness and consistency and give the product a velvety feel.
Hydrogenated Polyisobutene
Est. %0.3
Function
Origin
A viscous liquid that makes a great oil base due to its smooth sensorial profile. It has emollient features, including good spreadability and little tack upon application. It also has the added benefit of being able to thicken products.
Sodium Hydroxide
Est. %0.3
Function
Origin

An ingredient that is able to bring the pH of a product up, thereby making it less harsh on the skin.

Disodium EDTA
Est. %0.3
Function
Origin
A synthetic chelator that helps to maintain the look and smell of a product by 'locking up' troublesome metal ions.
Acrylates/C10-30 Alkyl Acrylate Crosspolymer
Est. %0.3
Function
Origin
A synthetic ingredient that is used to thicken water and alcohol. It results in a more lightweight formula and is commonly found in gel products.
Triethyl Citrate
Est. %0.3
Function
Origin
Description is coming soon
Glyceryl Acrylate/Acrylic Acid Copolymer
Est. %0.3
Function
Origin
A synthetic humectant moisturizer often paired with glycerin. It also functions as a viscosity-controlling agent that creates gel-like formulas with thicker textures.
Phosphoric Acid
Est. %0.3
Function
Origin
Description is coming soon
Phenoxyethanol
Est. %0.3
Function
Origin
The most frequently used preservative in skincare. It is a clear, oil-like liquid synthetic substance that protects products from harmful bacteria and yeast, whilst still leaving skin microflora unharmed. It is confirmed by research to be harmless.
Ethylhexylglycerin
Est. %0.3
Function
Origin
A preservative booster derived from glycerin. It is commonly paired with other preservatives to improve their efficacy. Ethylhexylglycerin is also a humectant due to its chemical base of glycerin.
Mica
Est. %0.3
Function
Origin
A mineral powder made up of silicates with several functions (the main one being as a colorant). It has a shimmery appearance, making it highly desirable in certain cosmetic products. Mica also helps the product to apply more smoothly.
Titanium Dioxide (CI 77891)
Est. %0.3
Function
Origin
One of two the most commonly used mineral sunscreens. It can absorb UV light, including UVB – which causes burning, tanning, and even skin cancer. Also used as a colorant, titanium dioxide gives a product a bright white color.
Iron Oxides
Est. %0.3
Function
Origin
Mineral pigments used to provide color in skincare products. These naturally occurring pigments are available in yellow, red, brown, and black powders.