Anua Heartleaf 70% Soothing Cream

Anua Heartleaf 70% Soothing Cream
5.2
/ 10
Moisturizing
10.0 Humectancy icon Humectancy
0.3 Occlusivity icon Occlusivity
3.4Anti-wrinkle icon/ 10
Anti-wrinkle
Rich
in Antioxidants
Rich Skin Soothing icon
in Skin Soothers

Review

Results you may expect from using Anua Heartleaf 70% Soothing Cream:

Based on the ingredient analysis by CreamScan, these are the key benefits you can expect from using Anua Heartleaf 70% Soothing Cream:

  • Moderate moisturizing. It has a moisturizing rating of 5.2 out of 10.
  • Some anti-wrinkle efficacy: Anua Heartleaf 70% Soothing Cream has an anti-wrinkle rating of 3.4 out of 10 so you may expect some, although limited, effect on wrinkles.
  • Soothing: Anua Heartleaf 70% Soothing Cream contains a high concentration of soothing ingredients, which may help to reduce irritation and calm the skin.
  • Antioxidant protection.

How moisturizing is it?

Quite moisturizing: Anua Heartleaf 70% Soothing Cream has a moisturizing rating of 5.2 out of 10.

Is it more humectant or occlusive? Significantly more humectant. It has a low occlusivity of 0.3 out of 10 and a maximum humectancy of 10 out of 10, primarily due to the high content of Butylene Glycol (est. ≈9.0%) and Glycerin (est. ≈4.5%).

Please refer to the Ratings section below for details of the moisturizing rating calculation.

Anti-wrinkle efficacy

According to CreamScan analysis, Anua Heartleaf 70% Soothing Cream has a slight anti-wrinkle rating of 3.4 out of 10.

It contains 2 active ingredients with proven anti-wrinkle efficacy:

  • Asiaticoside (est. ≈0.3%),
     derived from the plant Centella asiatica, an ingredient with moderate anti-wrinkle efficacy confirmed by one study.
  • Niacinamide (est. ≈0.3%),
     one of the most effective and well-researched anti-wrinkle ingredients.
Among others, Anua Heartleaf 70% Soothing Cream also contains some ingredients marketed as effective in reducing wrinkles, specifically Centella Asiatica Extract, Madecassic Acid, and Asiatic Acid. However, the studies supporting the anti-wrinkle claims of these ingredients provide insufficient evidence of efficacy according to CreamScan Research Evaluation Standards. Therefore, these ingredients do not contribute to the anti-wrinkle rating.
 
Moisturizers, when used regularly, are proven to prevent wrinkle formation and even reduce existing wrinkles. Therefore, this product, like any other moisturizer, could deliver additional anti-wrinkle efficacy through its moisturizing action.
 

Please refer to the Ratings section below for details of the anti-wrinkle rating calculation.

Antioxidant benefits

We estimate that Anua Heartleaf 70% Soothing Cream is rich (> 3%) in antioxidants, specifically Houttuynia Cordata Extract (est. ≈70.0%).

A key benefit of antioxidants is their ability to reduce oxidative stress caused by free radicals and therefore prevent accelerated skin aging. Studies also show that antioxidants can protect against environmental damage such as UV radiation and pollution, and help reduce inflammation and skin redness.

Skin soothing

Based on the ingredient list analysis, Anua Heartleaf 70% Soothing Cream is rich (> 5%) in soothing ingredients, particularly Houttuynia Cordata Extract (est. ≈70.0%).

When applied to the skin, compounds of soothing ingredients, such as triglycerides, phospholipids, fatty acids, phenolic compounds, and antioxidants, work together to soothe the skin through various mechanisms: reducing inflammation, promoting wound healing, repairing the skin barrier, and providing antimicrobial and antioxidant activities.

Ingredients

Est. % Ingredient Origin Functions
70
Houttuynia Cordata Extract
9
Butylene Glycol
4.5
Glycerin
2.5
Isoamyl Laurate
1.6
Water
1.3
Pentylene Glycol
1.2
1,2-Hexanediol
1.1
Centella Asiatica Extract
1
Portulaca Oleracea Extract
0.3
Betaine
0.3
Madecassic Acid
0.3
Asiatic Acid
0.3
Asiaticoside
0.3
Chlorella Vulgaris Extract
0.3
Panthenol
0.3
Ethylhexylglycerin
0.3
Hydrogenated Polydecene
0.3
Glucose
0.3
Niacinamide
0.3
Vinyl Dimethicone
0.3
Caprylyl Methicone
0.3
Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer
0.3
Acrylates/C10-30 Alkyl Acrylate Crosspolymer
0.3
Dimethiconol
0.3
Polymethylsilsesquioxane
0.3
Glyceryl Acrylate/Acrylic Acid Copolymer
0.3
Tromethamine
0.3
Ammonium Acryloyldimethyltaurate/VP Copolymer
0.3
Fructooligosaccharides
0.3
Fructose
0.3
Dipotassium Glycyrrhizate
0.3
Sodium Phytate
0.3
Dipropylene Glycol
0.3
Tocopherol
0.3
Xanthan Gum
Est. %
Houttuynia Cordata Extract
Function:
Origin:
Butylene Glycol
Function:
Origin:
Glycerin
Function:
Origin:
Isoamyl Laurate
Function:
Origin:
Water
Function:
Origin:
Pentylene Glycol
Function:
Origin:
1,2-Hexanediol
Function:
Origin:
Centella Asiatica Extract
Function:
Origin:
Portulaca Oleracea Extract
Function:
Origin:
Betaine
Function:
Origin:
Madecassic Acid
Function:
Origin:
Asiatic Acid
Function:
Origin:
Asiaticoside
Function:
Origin:
Chlorella Vulgaris Extract
Function:
Origin:
Panthenol
Function:
Origin:
Ethylhexylglycerin
Function:
Origin:
Hydrogenated Polydecene
Function:
Origin:
Glucose
Function:
Origin:
Niacinamide
Function:
Origin:
Vinyl Dimethicone
Function:
Origin:
Caprylyl Methicone
Function:
Origin:
Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer
Function:
Origin:
Acrylates/C10-30 Alkyl Acrylate Crosspolymer
Function:
Origin:
Dimethiconol
Function:
Origin:
Polymethylsilsesquioxane
Function:
Origin:
Glyceryl Acrylate/Acrylic Acid Copolymer
Function:
Origin:
Tromethamine
Function:
Origin:
Ammonium Acryloyldimethyltaurate/VP Copolymer
Function:
Origin:
Fructooligosaccharides
Function:
Origin:
Fructose
Function:
Origin:
Dipotassium Glycyrrhizate
Function:
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Sodium Phytate
Function:
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Dipropylene Glycol
Function:
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Tocopherol
Function:
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Xanthan Gum
Function:
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Ratings

All humectants
18.5
9
4.5
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
10
All occlusives
0.6
0.3
0.3
Benchmark
20
Moisturizing rating
5.2
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 18.5 10
10.0
9
4.5
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Occlusivity All occlusives 0.6 20
0.3
0.3
0.3
Moisturizing rating
5.2
Ingredient Est. % Benchmark Humectancy
9
4.5
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
All humectants 18.5 10
10
All humectants
18.5
9
4.5
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
0.3
0.3
All occlusives 0.6 20
0.3
All occlusives
0.6
0.3
0.3
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
3 /10 0.1 0.3 3
6 /10 4 0.3 0.4
n/a
- 1.1 -
n/a
- 0.3 -
n/a
- 0.3 -
Total
3.4
Asiaticoside
3
Ingredient anti-wrinkle power
3 /10
when present at, %
0.1
in this formula, est. %
0.3
Niacinamide
0.4
Ingredient anti-wrinkle power
6 /10
when present at, %
4
in this formula, est. %
0.3
Centella Asiatica Extract
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
1.1
Madecassic Acid
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Asiatic Acid
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Anti-wrinkle rating
3.4
Ingredient Est. % Benchmark
Rich in Antioxidants
70
1.1
1
0.3
0.3
0.3
0.3
All antioxidants 73.3 3 Rich in antioxidants
All antioxidants
73.3
Houttuynia Cordata Extract
70
Centella Asiatica Extract
1.1
Portulaca Oleracea Extract
1
Asiaticoside
0.3
Niacinamide
0.3
Chlorella Vulgaris Extract
0.3
Tocopherol
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
70
1.1
1
0.3
0.3
0.3
All soothing 10 5 Rich in soothing
All soothing
10
70
1.1
1
0.3
0.3
0.3
Benchmark
5

Ingredients explained

Houttuynia Cordata Extract
Est. %70
Function
Origin
Houttuynia Cordata ExtractAn extract from a herbaceous plant fish leaf. It contains various antioxidant and anti-inflammatory compounds. It shows interesting antimicrobial potential due to its unique phytochemical composition.
Butylene Glycol
Est. %9
Function
Origin
Butylene GlycolA clear, colorless liquid humectant that draws moisture to the skin. The humectancy of butylene glycol, owed to its two hydroxyl groups, is quite considerable, although not as powerful as glycerin, which contains three hydroxyl groups.
Glycerin
Est. %4.5
Function
Origin
Glycerin

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

Isoamyl Laurate
Est. %2.5
Function
Origin
Isoamyl LaurateA naturally-derived or synthetically produced ester (simple oil) and is often used as a silicone alternative. It is has a light feeling and improves the spreadability of products while making skin feel soft and non-sticky.
Water
Est. %1.6
Function
Origin
WaterThe most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Pentylene Glycol
Est. %1.3
Function
Origin
Pentylene Glycol

A naturally or synthetically derived preservative that exhibits effective antifungal and antibacterial traits. It also acts as a booster for more traditional preservatives. Pentylene glycol can also serve as a moisturizing humectant and solvent.

1,2-Hexanediol
Est. %1.2
Function
Origin
1,2-HexanediolA multi-functional formula helper. It is a well-studied preservtive against bacteria and can help pigments and fragrances disperse evenly in a formula.
Centella Asiatica Extract
Est. %1.1
Function
Origin
Centella Asiatica ExtractAn extract from the leaves of the Gotu kola. It is used in skincare for its antioxidant, wound healing, anti-inflammatory, and anti-aging properties. It increases the production of collagen and hyaluronic acid in the skin.
Portulaca Oleracea Extract
Est. %1
Function
Origin
Portulaca Oleracea ExtractDerived from green or common purslane, this moisturizing extract is particularly rich in alpha-linolenic acid, an omega-3 fatty acid, and contains antioxidant glutathione and vitamin E. As a herbal medicine, it is believed to treat headaches and inflammation.
Betaine
Est. %0.3
Function
Origin
BetaineAn ingredient derived from the sucrose in sugar beets. It has a negative chemical charge and a positive chemical charge on the same molecule. This allows betaine to be hygroscopic or humectant and thus provide moisturization by drawing water to the skin.
Madecassic Acid
Est. %0.3
Function
Origin
Madecassic AcidAn isolated bioactive compound from Gotu Kola. It increases collagen and hyaluronic acid production in the skin and helps to treat wounds, scars, and burns.
Asiatic Acid
Est. %0.3
Function
Origin
Asiatic AcidA compound isolated from Gotu Kola, a promising anti-wrinkle medicinal plant from Southeast Asia. It is claimed to increase the production of collagen and help with the wound healing process.
Asiaticoside
Est. %0.3
Function
Origin
Asiaticoside

A Gotu Kola or Centella Asiatica derivative with confirmed anti-wrinkle efficacy.

Chlorella Vulgaris Extract
Est. %0.3
Function
Origin
Chlorella Vulgaris ExtractA dried mass of tiny, single-cell green algae. It is widely used as a food source or dietary supplement since it is rich in proteins, amino acids, minerals, and vitamins. This dark green extract is used as an antioxidant agent in skincare.
Panthenol
Est. %0.3
Function
Origin
PanthenolA popular soothing and moisturizing derivative of vitamin B5. Panthenol is particularly beneficial for dry, flaking, burned, or damaged skin. It is used to alleviate the symptoms of a rash, dermatitis, eczema, chapped lips, and sunburn.
Ethylhexylglycerin
Est. %0.3
Function
Origin
EthylhexylglycerinA preservative booster derived from glycerin. It is commonly paired with other preservatives to improve their efficacy. Ethylhexylglycerin is also a humectant due to its chemical base of glycerin.
Hydrogenated Polydecene
Est. %0.3
Function
Origin
Hydrogenated PolydeceneA clear, colorless, highly viscous liquid that commonly serves as an emollient. This rich emollient is on the heavier side but provides a smooth sensorial profile upon application.
Glucose
Est. %0.3
Function
Origin
GlucoseA simple sugar that is also one of two components of sucrose, or table sugar. It is used as a humectant in skincare products. Glucose is also used to flavor lip care cosmetics because of its mildly sweet taste.
Niacinamide
Est. %0.3
Function
Origin
Niacinamide

Also known as vitamin B3, this ingredient is a true superstar with confirmed moisturizing, anti-acne, hyperpigmentation, and antioxidant benefits. Two studies confirm its significant anti-wrinkle efficacy.

Vinyl Dimethicone
Est. %0.3
Function
Origin
Vinyl DimethiconeDescription is coming soon
Caprylyl Methicone
Est. %0.3
Function
Origin
Caprylyl MethiconeA liquid silicone with occlusive moisturizing properties. Being compatible with natural oils is a challenge for most silicones, but caprylyl methicone plays well with all types of oils.
Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer
Est. %0.3
Function
Origin
Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate CopolymerAn emulsion stabilizer and thickener that helps to create a pleasant, satiny, and light formula texture. It works by forming a gel-like network within water or oil, which both stabilizes other ingredients and produces a thickening effect.
Acrylates/C10-30 Alkyl Acrylate Crosspolymer
Est. %0.3
Function
Origin
Acrylates/C10-30 Alkyl Acrylate CrosspolymerA synthetic ingredient that is used to thicken water and alcohol. It results in a more lightweight formula and is commonly found in gel products.
Dimethiconol
Est. %0.3
Function
Origin
DimethiconolA synthetic dimethicone with rich, non-tacky emolliency. It features the typical sensorial profile of silicones, with high spreadability and a luxurious, oil-free after-feel. Dimethiconol can also serve as an antifoaming agent.
Polymethylsilsesquioxane
Est. %0.3
Function
Origin
PolymethylsilsesquioxaneA type of spherical powder that functions on a ball-bearing effect in which the tiny microspheres roll around on the skin and create lubricity. Polymethylsilsesquioxane offers extra slip to skincare products and makes the skin feel soft and smooth.
Glyceryl Acrylate/Acrylic Acid Copolymer
Est. %0.3
Function
Origin
Glyceryl Acrylate/Acrylic Acid CopolymerA synthetic humectant moisturizer often paired with glycerin. It also functions as a viscosity-controlling agent that creates gel-like formulas with thicker textures.
Tromethamine
Est. %0.3
Function
Origin
TromethamineAn ingredient based on amino acids that is commonly used as a pH adjuster. It has a high pH, which means that it is basic (alkaline), so adding tromethamine to a skincare product will increase its overall pH level.
Ammonium Acryloyldimethyltaurate/VP Copolymer
Est. %0.3
Function
Origin
Ammonium Acryloyldimethyltaurate/VP CopolymerA polymeric ingredient that creates lightweight and refreshing gel textures. It also works as a viscosity controlling agent.
Fructooligosaccharides
Est. %0.3
Function
Origin
FructooligosaccharidesA derivative a fructose that moisturizes skin by drawing water to the surface of the skin.
Fructose
Est. %0.3
Function
Origin
FructoseA natural sugar that moisturizes the skin by drawing water to the surface.
Dipotassium Glycyrrhizate
Est. %0.3
Function
Origin
Dipotassium GlycyrrhizateA licorice root derivative with powerful anti-inflammatory and soothing activities. It is often used as a flavoring agent in lip products.
Sodium Phytate
Est. %0.3
Function
Origin
Sodium PhytateSodium phytate is a chelating agent that serves to remove heavy metal ions from water. Removing metal ions helps other ingredients, such as antioxidants and preservatives, to perform better and keep products from separating.
Dipropylene Glycol
Est. %0.3
Function
Origin
Dipropylene GlycolA clear, colorless liquid that has several uses. One of its main functions is as a solvent. Dipropylene glycol is also used to reduce the thickness of skincare products.
Tocopherol
Est. %0.3
Function
Origin
Tocopherol

Simply another name for vitamin E. Tocopherol is a fantastic ingredient and especially beneficial for dry and inflamed skin. It has occlusive moisturizing, emollient, antioxidant, and photoprotective properties.

Xanthan Gum
Est. %0.3
Function
Origin
Xanthan GumA natural multi-functional ingredient that originates from fermented sugars. Xanthan gum acts as a viscosity-building agent to thicken skincare products. It is also an excellent stabilizer and works well to hold other ingredients together.