Wet n Wild Photo Focus Face Primer Review

Wet n Wild Photo Focus Face Primer
1.8
/ 10
Moisturizing
3.1 Humectancy icon Humectancy
0.6 Occlusivity icon Occlusivity
Ingredients

Wet n Wild Photo Focus Face Primer Ingredients

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Full Ingredient List (INCI):

Water, Cyclopentasiloxane, Isododecane, Ethylene/Acrylic Acid Copolymer, Methyl Methacrylate Crosspolymer, Butylene Glycol, Decyl Glucoside, Polysilicone-11, Dimethicone, Phenoxyethanol, Triethanolamine, Carbomer, Caprylyl Glycol, Chlorphenesin, Alumina, Hexylene Glycol, Ethylhexylglycerin, Hydroxyethylcellulose, 3-O-Ethyl Ascorbic Acid
Review

Does Wet n Wild Photo Focus Face Primer Work?

 
According to CreamScan's analysis of the ingredient list, here’s what Wet n Wild Photo Focus Face Primer has to offer:
 
✅ A bit of moisturizing. It has a moisturizing rating of 1.8 out of 10.

  

Key Benefits of Wet n Wild Photo Focus Face Primer

 
These are the key benefits you can expect from using Wet n Wild Photo Focus Face Primer:
 

🔵 Slight Moisturizing When Used Alone

According to CreamScan analysis, Wet n Wild Photo Focus Face Primer is slightly moisturizing, with a moisturizing rating of 1.8 out of 10.

Is it more humectant or occlusive? Rather humectant. It has a low occlusivity of 0.6 out of 10 and a moderate humectancy of 3.1 out of 10, primarily due to the high content of Butylene Glycol (est. ≈2.5%).

This type of product provides relatively light moisturizing on its own but can contribute to overall moisturizing efficacy when used as part of a skincare routine, alongside another moisturizer.

Please refer to the Ratings section below for details of the moisturizing rating calculation.

📌 Please note that this is not a complete list of benefits. We are in the process of enhancing our model to incorporate anti-pigmentation, exfoliation and anti-acne ratings.

Things to Be Aware Of: Wet n Wild Photo Focus Face Primer

 
CreamScan identified a few things to consider before adding Wet n Wild Photo Focus Face Primer to your skincare routine:
 

⚠️ As a Standalone Moisturizer, It Has Relatively Low Moisturizing Potential

If you use Wet n Wild Photo Focus Face Primer for moisturizing purposes, please keep in mind that it provides relatively light moisturizing on its own, and, more importantly, it’s not optimal for any skin type.

On one hand, it has low occlusivity, which suits oily and combination skin. On the other hand, it has a low estimated concentration of humectants, which are essential for effective moisturizing of all skin types, including oily skin.

Therefore, if used as a standalone moisturizer, this product should be paired with a humectant-rich moisturizer for optimal skin hydration.

⚠️ Questionable anti-wrinkle efficacy

If one of your main reasons for choosing Wet n Wild Photo Focus Face Primer is its potential anti-aging effects, please note that, according to CreamScan analysis, it currently has a zero anti-wrinkle rating.

It contains 3-O-Ethyl Ascorbic Acid, an ingredient often marketed as effective in reducing wrinkles. However, the studies supporting the anti-wrinkle claims of 3-O-Ethyl Ascorbic Acid provide insufficient evidence of its efficacy according to CreamScan Research Evaluation Standards.

While this does not categorically rule out the possibility that 3-O-Ethyl Ascorbic Acid may reduce wrinkles, its efficacy is not supported by convincing, vehicle-controlled, double-blind clinical studies - at least none that were available to the CreamScan team at the time of publication.

Therefore, this ingredient does not generate the anti-wrinkle rating.

📌 Moisturizers, when used regularly, are proven to prevent wrinkle formation and even reduce existing wrinkles. Therefore, this product, like any other moisturizer, can deliver some anti-wrinkle effects through its moisturizing action.

Please refer to the Ratings section below for details of the anti-wrinkle rating calculation.

Pros & Cons of Wet n Wild Photo Focus Face Primer

 
Here’s an overview of the pros and cons of Wet n Wild Photo Focus Face Primer to help you decide if it’s the right choice for your skincare routine:
 

🟩 Pros:

Provides relatively light moisturizing on its own but can contribute to the moisturizing efficacy of any skincare routine
 

⭕ Cons: 

⚠️ Minimal moisturizing efficacy, even for oily skin - something to keep in mind if this is the only moisturizer in your routine
⚠️ Questionable anti-wrinkle efficacy
   

Summary: Wet n Wild Photo Focus Face Primer

 
Based on the ingredient list analysis, CreamScan AI suggests that Wet n Wild Photo Focus Face Primer
, as a moisturizer, provides relatively light hydration on its own but can enhance the moisturizing efficacy of any skincare routine.
 
That said, there are some things about Wet n Wild Photo Focus Face Primer worth noting.
 
If you use Wet n Wild Photo Focus Face Primer as your primary moisturizer, please keep in mind that it provides only light hydration, which isn’t actually ideal for any skin type. While its low occlusivity may work for oily and combination skin, it lacks sufficient humectants, which are vital for effective hydration of any skin type. Therefore, for optimal moisturizing results, it should be paired with a humectant-rich moisturizer.
 
If one of your main reasons for considering Wet n Wild Photo Focus Face Primer is its potential anti-aging effects, please note that, according to CreamScan analysis, its anti-wrinkle efficacy is questionable. None of the ingredients in this product provide substantial evidence of their anti-wrinkle efficacy according to CreamScan Research Evaluation Standards.
 
📌 Fact check. At CreamScan, we are committed to accuracy and fairness. If you spot any errors or something that doesn’t seem right, please click here to let us know. We regularly update the ingredient lists and monitor the latest research on ingredient efficacy to ensure that our information remains as complete and precise as possible. The information provided here is for informational purposes only and does not substitute professional advice. We do not guarantee the efficacy or safety of any product, as individual results may vary.

 

Ingredient Breakdown

Est. % Ingredient Origin Functions
65
9
6
4
3
2.5
2
1.5
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Est. %
Water
Function:
Origin:
Cyclopentasiloxane
Function:
Origin:
Isododecane
Function:
Origin:
Ethylene/Acrylic Acid Copolymer
Function:
Origin:
Methyl Methacrylate Crosspolymer
Function:
Origin:
Butylene Glycol
Function:
Origin:
Decyl Glucoside
Function:
Origin:
Polysilicone-11
Function:
Origin:
Dimethicone
Function:
Origin:
Phenoxyethanol
Function:
Origin:
Triethanolamine
Function:
Origin:
Carbomer
Function:
Origin:
Caprylyl Glycol
Function:
Origin:
Chlorphenesin
Function:
Origin:
Alumina
Function:
Origin:
Hexylene Glycol
Function:
Origin:
Ethylhexylglycerin
Function:
Origin:
Hydroxyethylcellulose
Function:
Origin:
3-O-Ethyl Ascorbic Acid
Function:
Origin:

Ratings

All humectants
3.1
2.5
0.3
0.3
Benchmark
10
All occlusives
1.3
1.3
Benchmark
20
Moisturizing rating
1.8
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 3.1 10
3.1
2.5
0.3
0.3
Occlusivity All occlusives 1.3 20
0.6
1.3
Moisturizing rating
1.8
Ingredient Est. % Benchmark Humectancy
2.5
0.3
0.3
All humectants 3.1 10
3.1
All humectants
3.1
2.5
0.3
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
1.3
All occlusives 1.3 20
0.6
All occlusives
1.3
1.3
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
n/a
- 0.3 -
Total
0
3-O-Ethyl Ascorbic Acid
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Anti-wrinkle rating
0
Ingredient Est. % Benchmark
Rich in Antioxidants
0.3
All antioxidants 0.3 3 No
All antioxidants
0.3
3-O-Ethyl Ascorbic Acid
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
None
All soothing 0 5 No
All soothing
0
None
Benchmark
5

Ingredients explained

Water
Est. %65
Function
Origin
WaterThe most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Cyclopentasiloxane
Est. %9
Function
Origin
CyclopentasiloxaneA lightweight, fast-spreading emollient that leaves a very soft and silky after-feel on the skin. Supplied as a clear and colorless liquid, cyclopentasiloxane is often used as a solvent to dissolve other silicones in.
Isododecane
Est. %6
Function
Origin
IsododecaneAn emollient derived from petroleum with high spreadability. It is often used as a replacement for oils and silicones because it leaves no residue behind on the skin. When a product is labeled as “oil-free” it may contain isododecane instead of heavier oils.
Ethylene/Acrylic Acid Copolymer
Est. %4
Function
Origin
Ethylene/Acrylic Acid Copolymer
Methyl Methacrylate Crosspolymer
Est. %3
Function
Origin
Methyl Methacrylate CrosspolymerA synthetic ingredient that is used for bulking, film-forming, and controlling viscosity. It can absorb large amounts of water and oil and creates a network for other ingredients to live in.
Butylene Glycol
Est. %2.5
Function
Origin
Butylene Glycol

A clear, colorless liquid humectant that draws moisture to the skin. The humectancy of butylene glycol, owed to its two hydroxyl groups, is quite considerable, although not as powerful as glycerin, which contains three hydroxyl groups.

Decyl Glucoside
Est. %2
Function
Origin
Decyl GlucosideA surfactant that can function as both a cleansing agent and emulsifier. As a cleansing agent, it is very mild on the skin. As an emulsifier, decyl glucoside will produce oil-in-water emulsions. It is naturally derived from vegetable oils and starch.
Polysilicone-11
Est. %1.5
Function
Origin
Polysilicone-11A synthetic rubber-like substance of the silicone family that has no color or distinct scent. These are large molecules that cannot penetrate the skin but instead create a thin silky film on the skin's surface.
Dimethicone
Est. %1.3
Function
Origin
DimethiconeThe most common silicone in skincare. It forms a silky, smooth film on the skin’s surface and can help to prevent water loss. It also aids in wound healing and can treat and soften scars. Dimethicone is considered to be very safe for use.
Phenoxyethanol
Est. %1
Function
Origin
PhenoxyethanolThe most frequently used preservative in skincare. It is a clear, oil-like liquid synthetic substance that protects products from harmful bacteria and yeast, whilst still leaving skin microflora unharmed. It is confirmed by research to be harmless.
Triethanolamine
Est. %0.3
Function
Origin
TriethanolamineA clear, colorless, and highly viscous liquid, this ingredient is an excellent pH adjuster. When it is necessary to neutralize an acidic solution or to generally increase the pH of a product, triethanolamine is a common choice.
Carbomer
Est. %0.3
Function
Origin
CarbomerA synthetic ingredient with the ability to gel water. When used in emulsions, such as lotions and creams, carbomer can also act as an emulsion stabilizer.
Caprylyl Glycol
Est. %0.3
Function
Origin
Caprylyl GlycolAn emollient that improves product spreadability and offers a silky feel on the skin. It also acts as a preservative booster that improves the efficacy of other preservatives. According to the manufacturer, it is also a humectant moisturizer.
Chlorphenesin
Est. %0.3
Function
Origin
ChlorphenesinA preservative and broad-spectrum antimicrobial agent that protects products from a wide range of bacteria and fungi.
Alumina
Est. %0.3
Function
Origin
AluminaA mineral derived from the metal ore known as aluminum. It is commonly used as an abrasive and also acts as a thickening viscosity controlling agent (and thus as a bulking agent). Alumina is also a great opacifier.
Hexylene Glycol
Est. %0.3
Function
Origin
Hexylene GlycolA multifunctional ingredient that is best known for its use as a solvent. It can dissolve both water-based ingredients and oils. For this reason, it can also function as an emulsifier, allowing oil and water ingredients to mix and remain stable.
Ethylhexylglycerin
Est. %0.3
Function
Origin
EthylhexylglycerinA preservative booster derived from glycerin. It is commonly paired with other preservatives to improve their efficacy. Ethylhexylglycerin is also a humectant due to its chemical base of glycerin.
Hydroxyethylcellulose
Est. %0.3
Function
Origin
HydroxyethylcelluloseA naturally-derived thickener that can form clear gel textures without the slimy feeling, unlike some other natural gel-formers.
3-O-Ethyl Ascorbic Acid
Est. %0.3
Function
Origin
3-O-Ethyl Ascorbic AcidA derivative of vitamin C. Its stability in skincare formulations is better than ascorbic acid’s, although clinical studies are yet to indicate whether it has the same collagen-boosting benefits.