Way of Will Brightening Serum | Unbiased Skincare Efficacy Review by AI

Review

Does Way of Will Brightening Serum Work?

According to CreamScan AI's analysis of the ingredient list, here’s what Way of Will Brightening Serum has to offer:

Strong occlusive moisturizing. This exceptionally occlusive moisturizer, ideal for dry and very dry skin, has a moderate moisturizing rating of 5.0 out of 10, impaired by the absence of humectants.

Antioxidant protection.

Key Benefits of Way of Will Brightening Serum

These are the key benefits you can expect from using Way of Will Brightening Serum:

Very Rich Moisturizer with the Right Occlusivity for Very Dry Skin

According to CreamScan analysis, Way of Will Brightening Serum is quite moisturizing, with a moisturizing rating of 5.0 out of 10.

Is it more humectant or occlusive? It is purely occlusive. It has zero Humectancy (we didn't find any humectant ingredients on the ingredient list) and a maximum Occlusivity of 10 out of 10, primarily due to the high content of Camellia Oleifera Seed Oil (est. ≈50.0%), Vitis Vinifera (Grape) Seed Oil (est. ≈22.0%) and Simmondsia Chinensis (Jojoba) Seed Oil (est. ≈6.0%).

This type of product, when used as a standalone moisturizer, can deliver an exceptional level of occlusive hydration that is adequate for dry to very skin. The occlusive profile of Way of Will Brightening Serum suggests a rich, thick texture, making it perfectly suited for dry skin.

Please refer to the Ratings section below for details of the moisturizing rating calculation.

Rich in Skin-Protecting Antioxidants

We estimate that Way of Will Brightening Serum is rich (> 3%) in antioxidants, specifically Vitis Vinifera (Grape) Seed Oil (est. ≈22.0%) and Oryza Sativa (Rice) Bran Oil (est. ≈4.0%).

A key benefit of antioxidants is their ability to reduce oxidative stress caused by free radicals and therefore prevent accelerated skin aging. Studies also show that antioxidants can protect against environmental damage such as UV radiation and pollution, and help reduce inflammation and skin redness.

Please note that this is not a complete list of benefits. We are in the process of enhancing our AI model to incorporate anti-pigmentation, exfoliation and anti-acne ratings.

Things to Be Aware Of: Way of Will Brightening Serum

CreamScan AI identified a few things to consider before adding Way of Will Brightening Serum to your skincare routine:

Best for Very Dry Skin - May Be Too Thick for Other Skin Types

With exceptional occlusivity, this product is optimal for moisturizing dry and very dry skin but may be too thick for other skin types, including normal, and especially combination and oily skin.

If you have oily, combination, or normal skin and are considering purchasing this product for the first time, it might be a good idea to try a sample before buying.

Needs to Be Paired with Extra Humectants for Optimal Moisturizing Efficacy

An ideal moisturizer for any skin type should balance the right level of occlusivity (depending on skin type) with a significant amount of humectants, while Way of Will Brightening Serum contains no humectants at all.

People with dry skin would definitely benefit from adding water-binding humectants to their moisturizing routine for effective dual-action moisturizing. If this is your only moisturizer, it may be worth including a humectant-rich product, such as a serum, in your skincare routine.

Pros & Cons of Way of Will Brightening Serum

Here’s an overview of the pros and cons of Way of Will Brightening Serum to help you decide if it’s the right choice for your skincare routine:

Pros:

Provides the right level of occlusivity to moisturize dry to very dry skin

Rich in antioxidants that combat oxidative stress associated with accelerated skin aging and defend against environmental damage

Cons:

May feel too rich and thick on skin types other than dry

Ideally needs to be paired with extra humectants for optimal moisturizing efficacy

Est. % The Estimated % is our algorithm-based assumption about an ingredient's concentration in a formula. Learn more The Estimated % is our algorithm-based assumption about an ingredient's concentration in a formula. Learn more	Ingredient	Origin	Functions
50	Camellia Oleifera Seed Oil Extracted from the seeds of the flowering plant tea oil camellia (not to be confused with tea tree oil), this occlusive moisturizing and emollient oil consists of oleic and linoleic fatty acids, vitamin E, and phytosterols. Camellia Oleifera Seed Oil Extracted from the seeds of the flowering plant tea oil camellia (not to be confused with tea tree oil), this occlusive moisturizing and emollient oil consists of oleic and linoleic fatty acids, vitamin E, and phytosterols.	Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials.	Moisturizing (Occlusive), Occlusives are moisturizing ingredients that seal moisture into the skin, forming a water-resistant barrier. Moisturizing (Occlusive), Occlusives are moisturizing ingredients that seal moisture into the skin, forming a water-resistant barrier. Emollient Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Emollient Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients.
22	Vitis Vinifera (Grape) Seed Oil An emollient and occlusive moisturizing oil derived from grape seeds that are leftover after juicing or wine production. It contains linoleic, oleic, palmitic, and stearic acids, squalene, as well as phytosterols and various antioxidant compounds. Vitis Vinifera (Grape) Seed Oil An emollient and occlusive moisturizing oil derived from grape seeds that are leftover after juicing or wine production. It contains linoleic, oleic, palmitic, and stearic acids, squalene, as well as phytosterols and various antioxidant compounds.	Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials.	Moisturizing (Occlusive), Occlusives are moisturizing ingredients that seal moisture into the skin, forming a water-resistant barrier. Moisturizing (Occlusive), Occlusives are moisturizing ingredients that seal moisture into the skin, forming a water-resistant barrier. Antioxidant, Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging. Antioxidant, Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging. Emollient Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Emollient Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients.
11	Rosa Rubiginosa Fruit Extract Rosa Rubiginosa Fruit Extract	Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials.	Emollient Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Emollient Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients.
6	Simmondsia Chinensis (Jojoba) Seed Oil A liquid plant wax, also known as Jojoba oil, pressed from the seeds of Simmondsia chinensis. These seeds can contain up to 50% of liquid wax. It is used as an occlusive moisturizer, emollient, and emulsifier. Simmondsia Chinensis (Jojoba) Seed Oil A liquid plant wax, also known as Jojoba oil, pressed from the seeds of Simmondsia chinensis. These seeds can contain up to 50% of liquid wax. It is used as an occlusive moisturizer, emollient, and emulsifier.	Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials.	Moisturizing (Occlusive), Occlusives are moisturizing ingredients that seal moisture into the skin, forming a water-resistant barrier. Moisturizing (Occlusive), Occlusives are moisturizing ingredients that seal moisture into the skin, forming a water-resistant barrier. Emollient Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Emollient Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients.
4	Oryza Sativa (Rice) Bran Oil Extracted from the outer layer of rice grains, this oil is rich in occlusive moisturizing and emollient omega-6 fatty acids, vitamin E, and a potent antioxidant γ-oryzanol. It may have beneficial effects on dry or sun-damaged skin, as well as eczema. Oryza Sativa (Rice) Bran Oil Extracted from the outer layer of rice grains, this oil is rich in occlusive moisturizing and emollient omega-6 fatty acids, vitamin E, and a potent antioxidant γ-oryzanol. It may have beneficial effects on dry or sun-damaged skin, as well as eczema.	Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials.	Moisturizing (Occlusive), Occlusives are moisturizing ingredients that seal moisture into the skin, forming a water-resistant barrier. Moisturizing (Occlusive), Occlusives are moisturizing ingredients that seal moisture into the skin, forming a water-resistant barrier. Antioxidant, Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging. Antioxidant, Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging. Emollient Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Emollient Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients.
3	Ribes Nigrum Bud Oil Ribes Nigrum Bud Oil	Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials.	Fragrance Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Fragrance Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients.
2	Sclerocarya Birrea Seed Oil A famous but not well enough researched emollient fatty oil from the seeds of Marula fruits. It contains fatty acids and a lot of antioxidant and emollient phytosterols. Sclerocarya Birrea Seed Oil A famous but not well enough researched emollient fatty oil from the seeds of Marula fruits. It contains fatty acids and a lot of antioxidant and emollient phytosterols.	Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials.	Moisturizing (Occlusive), Occlusives are moisturizing ingredients that seal moisture into the skin, forming a water-resistant barrier. Moisturizing (Occlusive), Occlusives are moisturizing ingredients that seal moisture into the skin, forming a water-resistant barrier. Emollient Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Emollient Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients.
1.5	Hippophae Rhamnoides Oil An emollient and occlusive moisturizing oil derived from sea-buckthorn seeds or pulp. Both the seeds and the pulp are a rich source of fatty acids, and the pulp also has a high content of antioxidants. Hippophae Rhamnoides Oil An emollient and occlusive moisturizing oil derived from sea-buckthorn seeds or pulp. Both the seeds and the pulp are a rich source of fatty acids, and the pulp also has a high content of antioxidants.	Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials.	Moisturizing (Occlusive), Occlusives are moisturizing ingredients that seal moisture into the skin, forming a water-resistant barrier. Moisturizing (Occlusive), Occlusives are moisturizing ingredients that seal moisture into the skin, forming a water-resistant barrier. Antioxidant, Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging. Antioxidant, Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging. Emollient Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Emollient Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients.
1	Citrus Paradisi (Grapefruit) Peel Oil This oil is obtained from the peels of pink grapefruits. It contains fragrant limonene, which gives the oil a fresh and clean, citrusy scent. Citrus Paradisi (Grapefruit) Peel Oil This oil is obtained from the peels of pink grapefruits. It contains fragrant limonene, which gives the oil a fresh and clean, citrusy scent.	Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials.	Fragrance, Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Fragrance, Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Formula helper Solvent – a liquid that dissolves other ingredients. Formula helper Solvent – a liquid that dissolves other ingredients.
0.3	Daucus Carota Fruit Oil Daucus Carota Fruit Oil	Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials.	Moisturizing (Occlusive), Occlusives are moisturizing ingredients that seal moisture into the skin, forming a water-resistant barrier. Moisturizing (Occlusive), Occlusives are moisturizing ingredients that seal moisture into the skin, forming a water-resistant barrier. Emollient, Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Emollient, Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Fragrance Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Fragrance Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients.
0.3	Pelargonium Roseum Leaf Oil Pelargonium Roseum Leaf Oil	Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials.	Fragrance Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Fragrance Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients.
0.3	Pelargonium Graveolens Flower Oil A fragrant essential oil with a distinct, rose-like scent derived from rose geranium. It is widely used in aromatherapy and massage therapy to ease tension. People with sensitive skin should try to avoid it, or at least do a patch test before using it. Pelargonium Graveolens Flower Oil A fragrant essential oil with a distinct, rose-like scent derived from rose geranium. It is widely used in aromatherapy and massage therapy to ease tension. People with sensitive skin should try to avoid it, or at least do a patch test before using it.	Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials.	Fragrance Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Fragrance Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients.
0.3	Tocopherol Simply another name for vitamin E. Tocopherol is a fantastic ingredient and especially beneficial for dry and inflamed skin. It has occlusive moisturizing, emollient, antioxidant, and photoprotective properties. Tocopherol Simply another name for vitamin E. Tocopherol is a fantastic ingredient and especially beneficial for dry and inflamed skin. It has occlusive moisturizing, emollient, antioxidant, and photoprotective properties.	Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.	Moisturizing (Occlusive), Occlusives are moisturizing ingredients that seal moisture into the skin, forming a water-resistant barrier. Moisturizing (Occlusive), Occlusives are moisturizing ingredients that seal moisture into the skin, forming a water-resistant barrier. Antioxidant, Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging. Antioxidant, Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging. Emollient, Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Emollient, Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Fragrance, Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Fragrance, Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Formula helper Light stabilizing – absorbs UV light to protect ingredients. Formula helper Light stabilizing – absorbs UV light to protect ingredients.

Camellia Oleifera Seed Oil

Function:

Origin:

Vitis Vinifera (Grape) Seed Oil

Function:

Origin:

Rosa Rubiginosa Fruit Extract

Function:

Origin:

Simmondsia Chinensis (Jojoba) Seed Oil

Function:

Origin:

Oryza Sativa (Rice) Bran Oil

Function:

Origin:

Ribes Nigrum Bud Oil

Function:

Origin:

Sclerocarya Birrea Seed Oil

Function:

Origin:

1.5

Hippophae Rhamnoides Oil

Function:

Origin:

Citrus Paradisi (Grapefruit) Peel Oil

Function:

Origin:

0.3

Daucus Carota Fruit Oil

Function:

Origin:

0.3

Pelargonium Roseum Leaf Oil

Function:

Origin:

0.3

Pelargonium Graveolens Flower Oil

Function:

Origin:

0.3

Tocopherol

Function:

Origin:

Ratings

None

Benchmark

Camellia Oleifera Seed Oil

50.0

Vitis Vinifera (Grape) Seed Oil

22.0

Simmondsia Chinensis (Jojoba) Seed Oil

6.0

Oryza Sativa (Rice) Bran Oil

4.0

Sclerocarya Birrea Seed Oil

2.0

Hippophae Rhamnoides Oil

1.5

Daucus Carota Fruit Oil

0.3

Tocopherol

0.3

Benchmark

Moisturizing rating

5.0

Ingredient		Est. %	Benchmark Sciense based points to which we compare all humectants and all occlusives in a product to calculate its Humectancy and Occlusivity. Sciense based points to which we compare all humectants and all occlusives in a product to calculate its Humectancy and Occlusivity.	Raiting
Humectancy	All humectants	0.0	10	0.0
	None
Occlusivity	All occlusives	86.1	20	10.0
	Camellia Oleifera Seed Oil Extracted from the seeds of the flowering plant tea oil camellia (not to be confused with tea tree oil), this occlusive moisturizing and emollient oil consists of oleic and linoleic fatty acids, vitamin E, and phytosterols. Camellia Oleifera Seed Oil Extracted from the seeds of the flowering plant tea oil camellia (not to be confused with tea tree oil), this occlusive moisturizing and emollient oil consists of oleic and linoleic fatty acids, vitamin E, and phytosterols.	50.0
	Vitis Vinifera (Grape) Seed Oil An emollient and occlusive moisturizing oil derived from grape seeds that are leftover after juicing or wine production. It contains linoleic, oleic, palmitic, and stearic acids, squalene, as well as phytosterols and various antioxidant compounds. Vitis Vinifera (Grape) Seed Oil An emollient and occlusive moisturizing oil derived from grape seeds that are leftover after juicing or wine production. It contains linoleic, oleic, palmitic, and stearic acids, squalene, as well as phytosterols and various antioxidant compounds.	22.0
	Simmondsia Chinensis (Jojoba) Seed Oil A liquid plant wax, also known as Jojoba oil, pressed from the seeds of Simmondsia chinensis. These seeds can contain up to 50% of liquid wax. It is used as an occlusive moisturizer, emollient, and emulsifier. Simmondsia Chinensis (Jojoba) Seed Oil A liquid plant wax, also known as Jojoba oil, pressed from the seeds of Simmondsia chinensis. These seeds can contain up to 50% of liquid wax. It is used as an occlusive moisturizer, emollient, and emulsifier.	6.0
	Oryza Sativa (Rice) Bran Oil Extracted from the outer layer of rice grains, this oil is rich in occlusive moisturizing and emollient omega-6 fatty acids, vitamin E, and a potent antioxidant γ-oryzanol. It may have beneficial effects on dry or sun-damaged skin, as well as eczema. Oryza Sativa (Rice) Bran Oil Extracted from the outer layer of rice grains, this oil is rich in occlusive moisturizing and emollient omega-6 fatty acids, vitamin E, and a potent antioxidant γ-oryzanol. It may have beneficial effects on dry or sun-damaged skin, as well as eczema.	4.0
	Sclerocarya Birrea Seed Oil A famous but not well enough researched emollient fatty oil from the seeds of Marula fruits. It contains fatty acids and a lot of antioxidant and emollient phytosterols. Sclerocarya Birrea Seed Oil A famous but not well enough researched emollient fatty oil from the seeds of Marula fruits. It contains fatty acids and a lot of antioxidant and emollient phytosterols.	2.0
	Hippophae Rhamnoides Oil An emollient and occlusive moisturizing oil derived from sea-buckthorn seeds or pulp. Both the seeds and the pulp are a rich source of fatty acids, and the pulp also has a high content of antioxidants. Hippophae Rhamnoides Oil An emollient and occlusive moisturizing oil derived from sea-buckthorn seeds or pulp. Both the seeds and the pulp are a rich source of fatty acids, and the pulp also has a high content of antioxidants.	1.5
	Daucus Carota Fruit Oil Daucus Carota Fruit Oil	0.3
	Tocopherol Simply another name for vitamin E. Tocopherol is a fantastic ingredient and especially beneficial for dry and inflamed skin. It has occlusive moisturizing, emollient, antioxidant, and photoprotective properties. Tocopherol Simply another name for vitamin E. Tocopherol is a fantastic ingredient and especially beneficial for dry and inflamed skin. It has occlusive moisturizing, emollient, antioxidant, and photoprotective properties.	0.3
Moisturizing rating				5.0

Ingredient	Est. %	Benchmark According to various studies, a formula made up of 10% humectants will significantly increase skin hydration. Some studies also suggest that any further icrease in the consentration of humectants does not translate inty any more hydration and may even be dehydrating. To achieve maximum Humectancy, the product should have humectants with a total score of 10 and more. According to various studies, a formula made up of 10% humectants will significantly increase skin hydration. Some studies also suggest that any further icrease in the consentration of humectants does not translate inty any more hydration and may even be dehydrating. To achieve maximum Humectancy, the product should have humectants with a total score of 10 and more.	Humectancy
None
All humectants	0.0	10	0.0

None

Benchmark

Ingredient	Est. %	Benchmark The most occlusive product possible is 100% petrolatum (hello Vaseline Jelly). According to studies, hovewer, even 10% petrolatum can achieve almost the same mosturizing effect. The occlusive properties of petrolatum are at least twice as superior as other occlusive ingredients. This is why, in order to match the moisturizing efficacy of 10% petrolatum, a product needs to contain at least 20% of other occlusives. Our benchmark for maximum Occlusivity is 20 (and the petrolatum score is always doubled). The most occlusive product possible is 100% petrolatum (hello Vaseline Jelly). According to studies, hovewer, even 10% petrolatum can achieve almost the same mosturizing effect. The occlusive properties of petrolatum are at least twice as superior as other occlusive ingredients. This is why, in order to match the moisturizing efficacy of 10% petrolatum, a product needs to contain at least 20% of other occlusives. Our benchmark for maximum Occlusivity is 20 (and the petrolatum score is always doubled).	Occlusivity
Camellia Oleifera Seed Oil Extracted from the seeds of the flowering plant tea oil camellia (not to be confused with tea tree oil), this occlusive moisturizing and emollient oil consists of oleic and linoleic fatty acids, vitamin E, and phytosterols. Camellia Oleifera Seed Oil Extracted from the seeds of the flowering plant tea oil camellia (not to be confused with tea tree oil), this occlusive moisturizing and emollient oil consists of oleic and linoleic fatty acids, vitamin E, and phytosterols.	50
Vitis Vinifera (Grape) Seed Oil An emollient and occlusive moisturizing oil derived from grape seeds that are leftover after juicing or wine production. It contains linoleic, oleic, palmitic, and stearic acids, squalene, as well as phytosterols and various antioxidant compounds. Vitis Vinifera (Grape) Seed Oil An emollient and occlusive moisturizing oil derived from grape seeds that are leftover after juicing or wine production. It contains linoleic, oleic, palmitic, and stearic acids, squalene, as well as phytosterols and various antioxidant compounds.	22
Simmondsia Chinensis (Jojoba) Seed Oil A liquid plant wax, also known as Jojoba oil, pressed from the seeds of Simmondsia chinensis. These seeds can contain up to 50% of liquid wax. It is used as an occlusive moisturizer, emollient, and emulsifier. Simmondsia Chinensis (Jojoba) Seed Oil A liquid plant wax, also known as Jojoba oil, pressed from the seeds of Simmondsia chinensis. These seeds can contain up to 50% of liquid wax. It is used as an occlusive moisturizer, emollient, and emulsifier.	6
Oryza Sativa (Rice) Bran Oil Extracted from the outer layer of rice grains, this oil is rich in occlusive moisturizing and emollient omega-6 fatty acids, vitamin E, and a potent antioxidant γ-oryzanol. It may have beneficial effects on dry or sun-damaged skin, as well as eczema. Oryza Sativa (Rice) Bran Oil Extracted from the outer layer of rice grains, this oil is rich in occlusive moisturizing and emollient omega-6 fatty acids, vitamin E, and a potent antioxidant γ-oryzanol. It may have beneficial effects on dry or sun-damaged skin, as well as eczema.	4
Sclerocarya Birrea Seed Oil A famous but not well enough researched emollient fatty oil from the seeds of Marula fruits. It contains fatty acids and a lot of antioxidant and emollient phytosterols. Sclerocarya Birrea Seed Oil A famous but not well enough researched emollient fatty oil from the seeds of Marula fruits. It contains fatty acids and a lot of antioxidant and emollient phytosterols.	2
Hippophae Rhamnoides Oil An emollient and occlusive moisturizing oil derived from sea-buckthorn seeds or pulp. Both the seeds and the pulp are a rich source of fatty acids, and the pulp also has a high content of antioxidants. Hippophae Rhamnoides Oil An emollient and occlusive moisturizing oil derived from sea-buckthorn seeds or pulp. Both the seeds and the pulp are a rich source of fatty acids, and the pulp also has a high content of antioxidants.	1.5
Daucus Carota Fruit Oil Daucus Carota Fruit Oil	0.3
Tocopherol Simply another name for vitamin E. Tocopherol is a fantastic ingredient and especially beneficial for dry and inflamed skin. It has occlusive moisturizing, emollient, antioxidant, and photoprotective properties. Tocopherol Simply another name for vitamin E. Tocopherol is a fantastic ingredient and especially beneficial for dry and inflamed skin. It has occlusive moisturizing, emollient, antioxidant, and photoprotective properties.	0.3
All occlusives	86.1	20	10.0

Camellia Oleifera Seed Oil

50.0

Vitis Vinifera (Grape) Seed Oil

22.0

Simmondsia Chinensis (Jojoba) Seed Oil

6.0

Oryza Sativa (Rice) Bran Oil

4.0

Sclerocarya Birrea Seed Oil

2.0

Hippophae Rhamnoides Oil

1.5

Daucus Carota Fruit Oil

0.3

Tocopherol

0.3

Benchmark

Ingredient	Ingredient anti-wrinkle power Shows on a scale of 0-10 how effective an ingredient is at reducing wrinkles. Both the Reported Efficacy of the ingredient and the Strength of Evidence are taken into account. Shows on a scale of 0-10 how effective an ingredient is at reducing wrinkles. Both the Reported Efficacy of the ingredient and the Strength of Evidence are taken into account.	when present at, %	in this formula est. %	Rating
None
Total				0

None

Anti-wrinkle rating

Ingredient	Est. %	Benchmark It differs from one antioxidant ingredient to another, but, on average, the research suggests that topically applied antioxidants are effective in consentrations of 3% or above. Any product with a total antioxidant score of 3 or more is considered to be reach in antioxidants. It differs from one antioxidant ingredient to another, but, on average, the research suggests that topically applied antioxidants are effective in consentrations of 3% or above. Any product with a total antioxidant score of 3 or more is considered to be reach in antioxidants.
Vitis Vinifera (Grape) Seed Oil An emollient and occlusive moisturizing oil derived from grape seeds that are leftover after juicing or wine production. It contains linoleic, oleic, palmitic, and stearic acids, squalene, as well as phytosterols and various antioxidant compounds. Vitis Vinifera (Grape) Seed Oil An emollient and occlusive moisturizing oil derived from grape seeds that are leftover after juicing or wine production. It contains linoleic, oleic, palmitic, and stearic acids, squalene, as well as phytosterols and various antioxidant compounds.	22
Oryza Sativa (Rice) Bran Oil Extracted from the outer layer of rice grains, this oil is rich in occlusive moisturizing and emollient omega-6 fatty acids, vitamin E, and a potent antioxidant γ-oryzanol. It may have beneficial effects on dry or sun-damaged skin, as well as eczema. Oryza Sativa (Rice) Bran Oil Extracted from the outer layer of rice grains, this oil is rich in occlusive moisturizing and emollient omega-6 fatty acids, vitamin E, and a potent antioxidant γ-oryzanol. It may have beneficial effects on dry or sun-damaged skin, as well as eczema.	4
Hippophae Rhamnoides Oil An emollient and occlusive moisturizing oil derived from sea-buckthorn seeds or pulp. Both the seeds and the pulp are a rich source of fatty acids, and the pulp also has a high content of antioxidants. Hippophae Rhamnoides Oil An emollient and occlusive moisturizing oil derived from sea-buckthorn seeds or pulp. Both the seeds and the pulp are a rich source of fatty acids, and the pulp also has a high content of antioxidants.	1.5
Tocopherol Simply another name for vitamin E. Tocopherol is a fantastic ingredient and especially beneficial for dry and inflamed skin. It has occlusive moisturizing, emollient, antioxidant, and photoprotective properties. Tocopherol Simply another name for vitamin E. Tocopherol is a fantastic ingredient and especially beneficial for dry and inflamed skin. It has occlusive moisturizing, emollient, antioxidant, and photoprotective properties.	0.3
All antioxidants	27.8	3

Vitis Vinifera (Grape) Seed Oil

Oryza Sativa (Rice) Bran Oil

Hippophae Rhamnoides Oil

1.5

Tocopherol

0.3

Benchmark

Ingredient	Est. %	Benchmark The effective concentration of soothing ingredients varies, but we consider a product rich in soothing ingredients if their estimated concentration is equal to or higher than 5%. The effective concentration of soothing ingredients varies, but we consider a product rich in soothing ingredients if their estimated concentration is equal to or higher than 5%.	Rich in Soothing
None
All soothing	0	5	No

None

Benchmark

Ingredients explained

Camellia Oleifera Seed Oil
Est. %	50
Function	Moisturizing (Occlusive), Occlusives are moisturizing ingredients that seal moisture into the skin, forming a water-resistant barrier. Moisturizing (Occlusive), Occlusives are moisturizing ingredients that seal moisture into the skin, forming a water-resistant barrier. Emollient Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Emollient Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients.
Origin	Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials.

Extracted from the seeds of the flowering plant tea oil camellia (not to be confused with tea tree oil), this occlusive moisturizing and emollient oil consists of oleic and linoleic fatty acids, vitamin E, and phytosterols.

Vitis Vinifera (Grape) Seed Oil
Est. %	22
Function	Moisturizing (Occlusive), Occlusives are moisturizing ingredients that seal moisture into the skin, forming a water-resistant barrier. Moisturizing (Occlusive), Occlusives are moisturizing ingredients that seal moisture into the skin, forming a water-resistant barrier. Antioxidant, Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging. Antioxidant, Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging. Emollient Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Emollient Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients.
Origin	Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials.

An emollient and occlusive moisturizing oil derived from grape seeds that are leftover after juicing or wine production. It contains linoleic, oleic, palmitic, and stearic acids, squalene, as well as phytosterols and various antioxidant compounds.

Rosa Rubiginosa Fruit Extract
Est. %	11
Function	Emollient Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Emollient Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients.
Origin	Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials.

Simmondsia Chinensis (Jojoba) Seed Oil
Est. %	6
Function	Moisturizing (Occlusive), Occlusives are moisturizing ingredients that seal moisture into the skin, forming a water-resistant barrier. Moisturizing (Occlusive), Occlusives are moisturizing ingredients that seal moisture into the skin, forming a water-resistant barrier. Emollient Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Emollient Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients.
Origin	Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials.

A liquid plant wax, also known as Jojoba oil, pressed from the seeds of Simmondsia chinensis. These seeds can contain up to 50% of liquid wax. It is used as an occlusive moisturizer, emollient, and emulsifier.

Oryza Sativa (Rice) Bran Oil
Est. %	4
Function	Moisturizing (Occlusive), Occlusives are moisturizing ingredients that seal moisture into the skin, forming a water-resistant barrier. Moisturizing (Occlusive), Occlusives are moisturizing ingredients that seal moisture into the skin, forming a water-resistant barrier. Antioxidant, Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging. Antioxidant, Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging. Emollient Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Emollient Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients.
Origin	Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials.

Extracted from the outer layer of rice grains, this oil is rich in occlusive moisturizing and emollient omega-6 fatty acids, vitamin E, and a potent antioxidant γ-oryzanol. It may have beneficial effects on dry or sun-damaged skin, as well as eczema.

Ribes Nigrum Bud Oil
Est. %	3
Function	Fragrance Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Fragrance Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients.
Origin	Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials.

Sclerocarya Birrea Seed Oil
Est. %	2
Function	Moisturizing (Occlusive), Occlusives are moisturizing ingredients that seal moisture into the skin, forming a water-resistant barrier. Moisturizing (Occlusive), Occlusives are moisturizing ingredients that seal moisture into the skin, forming a water-resistant barrier. Emollient Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Emollient Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients.
Origin	Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials.

A famous but not well enough researched emollient fatty oil from the seeds of Marula fruits. It contains fatty acids and a lot of antioxidant and emollient phytosterols.

Hippophae Rhamnoides Oil
Est. %	1.5
Function	Moisturizing (Occlusive), Occlusives are moisturizing ingredients that seal moisture into the skin, forming a water-resistant barrier. Moisturizing (Occlusive), Occlusives are moisturizing ingredients that seal moisture into the skin, forming a water-resistant barrier. Antioxidant, Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging. Antioxidant, Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging. Emollient Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Emollient Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients.
Origin	Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials.

An emollient and occlusive moisturizing oil derived from sea-buckthorn seeds or pulp. Both the seeds and the pulp are a rich source of fatty acids, and the pulp also has a high content of antioxidants.

Citrus Paradisi (Grapefruit) Peel Oil
Est. %	1
Function	Fragrance, Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Fragrance, Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Solvent Solvent – a liquid that dissolves other ingredients. Solvent Solvent – a liquid that dissolves other ingredients.
Origin	Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials.

This oil is obtained from the peels of pink grapefruits. It contains fragrant limonene, which gives the oil a fresh and clean, citrusy scent.

Daucus Carota Fruit Oil
Est. %	0.3
Function	Moisturizing (Occlusive), Occlusives are moisturizing ingredients that seal moisture into the skin, forming a water-resistant barrier. Moisturizing (Occlusive), Occlusives are moisturizing ingredients that seal moisture into the skin, forming a water-resistant barrier. Emollient, Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Emollient, Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Fragrance Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Fragrance Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients.
Origin	Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials.

Pelargonium Roseum Leaf Oil
Est. %	0.3
Function	Fragrance Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Fragrance Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients.
Origin	Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials.

Pelargonium Graveolens Flower Oil
Est. %	0.3
Function	Fragrance Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Fragrance Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients.
Origin	Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials.

A fragrant essential oil with a distinct, rose-like scent derived from rose geranium. It is widely used in aromatherapy and massage therapy to ease tension. People with sensitive skin should try to avoid it, or at least do a patch test before using it.

Tocopherol
Est. %	0.3
Function	Moisturizing (Occlusive), Occlusives are moisturizing ingredients that seal moisture into the skin, forming a water-resistant barrier. Moisturizing (Occlusive), Occlusives are moisturizing ingredients that seal moisture into the skin, forming a water-resistant barrier. Antioxidant, Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging. Antioxidant, Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging. Emollient, Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Emollient, Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Fragrance, Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Fragrance, Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Light Stabilizing Light stabilizing – absorbs UV light to protect ingredients. Light Stabilizing Light stabilizing – absorbs UV light to protect ingredients.
Origin	Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.

Simply another name for vitamin E. Tocopherol is a fantastic ingredient and especially beneficial for dry and inflamed skin. It has occlusive moisturizing, emollient, antioxidant, and photoprotective properties.