Shiseido Color-Smart Day Moisturizer Review

Shiseido Color-Smart Day Moisturizer
6.0
/ 10
Moisturizing
5.4 Humectancy icon Humectancy
6.6 Occlusivity icon Occlusivity
Review

Does Shiseido Color-Smart Day Moisturizer Work?

 
According to CreamScan AI's analysis of the ingredient list, here’s what Shiseido Color-Smart Day Moisturizer has to offer:
 
✅ Significant moisturizing. It has a moisturizing rating of 6.0 out of 10.

  

Key Benefits of Shiseido Color-Smart Day Moisturizer

 
These are the key benefits you can expect from using Shiseido Color-Smart Day Moisturizer:
 

🔵🔵 Moisturizer with the Right Occlusivity for Normal to Dry Skin

According to CreamScan analysis, Shiseido Color-Smart Day Moisturizer is highly moisturizing, with a moisturizing rating of 6.0 out of 10.

Is it more humectant or occlusive? Rather occlusive. It has a moderate humectancy of 5.4 out of 10, primarily due to the substantial concentration of Glycerin (est. ≈3.0%), and a high occlusivity of 6.6 out of 10, mainly due to the significant content of Dimethicone (est. ≈9.0%) and Pentaerythrityl Tetraethylhexanoate (est. ≈2.0%).

This type of product, when used as a standalone moisturizer, may provide a significant level of occlusive hydration that is adequate for normal to dry skin.

The occlusive profile of Shiseido Color-Smart Day Moisturizer suggests a texture that is rich and creamy but not overly thick, offering the potential to absorb into the skin without leaving a greasy afterfeel in most cases.

Please refer to the Ratings section below for details of the moisturizing rating calculation.

📌 Please note that this is not a complete list of benefits. We are in the process of enhancing our AI model to incorporate anti-pigmentation, exfoliation and anti-acne ratings.

Things to Be Aware Of: Shiseido Color-Smart Day Moisturizer

 
CreamScan AI identified a few things to consider before adding Shiseido Color-Smart Day Moisturizer to your skincare routine:
 

⚠️ Needs to Be Paired with Extra Humectants for Optimal Moisturizing Efficacy

An ideal moisturizer for any skin type should balance the right level of occlusivity (depending on skin type) with a significant amount of humectants, while Shiseido Color-Smart Day Moisturizer contains a moderate level of humectants.

People with normal to dry skin would definitely benefit from adding more humectants to their moisturizing routine beyond what this product offers. If this is your only moisturizer, it may be worth including a humectant-rich product, such as a serum, in your skincare routine.

⚠️ Questionable anti-wrinkle efficacy

If one of your main reasons for choosing Shiseido Color-Smart Day Moisturizer is its potential anti-aging effects, please note that, according to CreamScan analysis, it currently has a zero anti-wrinkle rating.

It contains Caffeine, an ingredient often marketed as effective in reducing wrinkles. However, the studies supporting the anti-wrinkle claims of Caffeine provide insufficient evidence of its efficacy according to CreamScan Research Evaluation Standards.

While this does not categorically rule out the possibility that Caffeine may reduce wrinkles, its efficacy is not supported by convincing, vehicle-controlled, double-blind clinical studies - at least none that were available to the CreamScan team at the time of publication.

Therefore, this ingredient does not generate the anti-wrinkle rating.

📌 Moisturizers, when used regularly, are proven to prevent wrinkle formation and even reduce existing wrinkles. Therefore, this product, like any other moisturizer, can deliver some anti-wrinkle effects through its moisturizing action.

Please refer to the Ratings section below for details of the anti-wrinkle rating calculation.

Pros & Cons of Shiseido Color-Smart Day Moisturizer

 
Here’s an overview of the pros and cons of Shiseido Color-Smart Day Moisturizer to help you decide if it’s the right choice for your skincare routine:
 

🟩 Pros:

Provides the right level of occlusivity to moisturize normal to dry skin
Rich and creamy texture without being overly thick
 

⭕ Cons: 

⚠️ Only if used as a standalone moisturizer - needs to be paired with extra humectants for optimal moisturizing efficacy
⚠️ Questionable anti-wrinkle efficacy
   

Summary: Shiseido Color-Smart Day Moisturizer

 
Based on the ingredient list analysis, CreamScan AI suggests that Shiseido Color-Smart Day Moisturizer
, as a moisturizer, provides an adequate level of occlusivity for normal to dry skin, delivered in a rich yet not overly thick formula.
 
That said, there are some things about Shiseido Color-Smart Day Moisturizer worth noting.
 
If you use this product as your only moisturizer in a routine, please note that it contains a limited amount of humectants. Regardless of your skin type, adding extra humectants can enhance optimal moisturizing efficacy. Therefore, it may be worth pairing Shiseido Color-Smart Day Moisturizer with a humectant-rich product, such as a serum, in your skincare routine.
 
If one of your main reasons for considering Shiseido Color-Smart Day Moisturizer is its potential anti-aging effects, please note that, according to CreamScan analysis, its anti-wrinkle efficacy is questionable. None of the ingredients in this product provide substantial evidence of their anti-wrinkle efficacy according to CreamScan Research Evaluation Standards.
 
📌 Fact check. At CreamScan, we are committed to accuracy and fairness. If you spot any errors or something that doesn’t seem right, please click here to let us know. We regularly update the ingredient lists and monitor the latest research on ingredient efficacy to ensure that our information remains as complete and precise as possible. The information provided here is for informational purposes only and does not substitute professional advice. We do not guarantee the efficacy or safety of any product, as individual results may vary.

 

Ingredients

Est. % Ingredient Origin Functions
55
9
7.4
4.5
3
2.5
2
1.5
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Est. %
Water
Function:
Origin:
Dimethicone
Function:
Origin:
Octinoxate
Function:
Origin:
Titanium Dioxide (CI 77891)
Function:
Origin:
Glycerin
Function:
Origin:
SD Alcohol 40-B
Function:
Origin:
Pentaerythrityl Tetraethylhexanoate
Function:
Origin:
PEG-9 Polydimethylsiloxyethyl Dimethicone
Function:
Origin:
Triisostearin
Function:
Origin:
Methyl Methacrylate Crosspolymer
Function:
Origin:
Hydrogenated Polydecene
Function:
Origin:
Dipropylene Glycol
Function:
Origin:
Disteardimonium Hectorite
Function:
Origin:
Erythritol
Function:
Origin:
Silica
Function:
Origin:
Trehalose
Function:
Origin:
PEG-6
Function:
Origin:
PEG-32
Function:
Origin:
Caffeine
Function:
Origin:
Betaine
Function:
Origin:
PEG/PPG-17/4 Dimethyl Ether
Function:
Origin:
Dipeptide-15
Function:
Origin:
Phytosteryl/Octyldodecyl Lauroyl Glutamate
Function:
Origin:
Paeonia Albiflora Root Extract
Function:
Origin:
Lamium Album Flower/Leaf/Stem Extract
Function:
Origin:
Daucus Carota Sativa (Carrot) Root Protoplasts
Function:
Origin:
Citrus Junos Seed Extract
Function:
Origin:
PPG-17
Function:
Origin:
Aluminum Hydroxide
Function:
Origin:
Stearic Acid
Function:
Origin:
Isostearic Acid
Function:
Origin:
Trisodium EDTA
Function:
Origin:
Butylene Glycol
Function:
Origin:
Polyester-1
Function:
Origin:
Alcohol
Function:
Origin:
Silica Dimethyl Silylate
Function:
Origin:
BHT
Function:
Origin:
Alumina
Function:
Origin:
Triethoxycaprylylsilane
Function:
Origin:
Sodium Metabisulfite
Function:
Origin:
Tocopherol
Function:
Origin:
Phenoxyethanol
Function:
Origin:
Benzoic Acid
Function:
Origin:
Fragrance
Function:
Origin:
Iron Oxides
Function:
Origin:
Mica
Function:
Origin:

Ratings

All humectants
5.4
3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
10
All occlusives
13.2
9.0
2.0
1.3
0.3
0.3
0.3
Benchmark
20
Moisturizing rating
6.0
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 5.4 10
5.4
3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Occlusivity All occlusives 13.2 20
6.6
9.0
2.0
1.3
0.3
0.3
0.3
Moisturizing rating
6.0
Ingredient Est. % Benchmark Humectancy
3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
All humectants 5.4 10
5.4
All humectants
5.4
3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
9
2
1.3
0.3
0.3
0.3
All occlusives 13.2 20
6.6
All occlusives
13.2
9.0
2.0
1.3
0.3
0.3
0.3
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
n/a
- 0.3 -
Total
0
Caffeine
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Anti-wrinkle rating
0
Ingredient Est. % Benchmark
Rich in Antioxidants
0.3
0.3
0.3
0.3
0.3
All antioxidants 1.5 3 No
All antioxidants
1.5
Caffeine
0.3
Citrus Junos Seed Extract
0.3
BHT
0.3
Sodium Metabisulfite
0.3
Tocopherol
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
None
All soothing 0 5 No
All soothing
0
None
Benchmark
5

Ingredients explained

Water
Est. %55
Function
Origin
WaterThe most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Dimethicone
Est. %9
Function
Origin
DimethiconeThe most common silicone in skincare. It forms a silky, smooth film on the skin’s surface and can help to prevent water loss. It also aids in wound healing and can treat and soften scars. Dimethicone is considered to be very safe for use.
Octinoxate
Est. %7.4
Function
Origin
OctinoxateA chemical sunscreen also known as ethylhexyl methoxycinnamate. It protects against UVB, which causes the skin to burn and tan and can lead to certain types of skin cancers. For broad-spectrum protection claims, octinoxate should be paired with a UVA sunscreen.
Titanium Dioxide (CI 77891)
Est. %4.5
Function
Origin
Titanium Dioxide (CI 77891)One of two the most commonly used mineral sunscreens. It can absorb UV light, including UVB – which causes burning, tanning, and even skin cancer. Also used as a colorant, titanium dioxide gives a product a bright white color.
Glycerin
Est. %3
Function
Origin
Glycerin

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

SD Alcohol 40-B
Est. %2.5
Function
Origin
SD Alcohol 40-BA natural ingredient containing a denaturant to discourage drinking.
Pentaerythrityl Tetraethylhexanoate
Est. %2
Function
Origin
Pentaerythrityl TetraethylhexanoateAn occlusive moisturizer and emollient with a good lubricity that leaves behind a glossy sheen after application. It can also control viscosity by thickening skincare products and act as a binding agent to hold pressed powdered products together.
PEG-9 Polydimethylsiloxyethyl Dimethicone
Est. %1.5
Function
Origin
PEG-9 Polydimethylsiloxyethyl Dimethicone
Triisostearin
Est. %1.3
Function
Origin
Triisostearin
Methyl Methacrylate Crosspolymer
Est. %1
Function
Origin
Methyl Methacrylate CrosspolymerA synthetic ingredient that is used for bulking, film-forming, and controlling viscosity. It can absorb large amounts of water and oil and creates a network for other ingredients to live in.
Hydrogenated Polydecene
Est. %0.3
Function
Origin
Hydrogenated PolydeceneA clear, colorless, highly viscous liquid that commonly serves as an emollient. This rich emollient is on the heavier side but provides a smooth sensorial profile upon application.
Dipropylene Glycol
Est. %0.3
Function
Origin
Dipropylene GlycolA clear, colorless liquid that has several uses. One of its main functions is as a solvent. Dipropylene glycol is also used to reduce the thickness of skincare products.
Disteardimonium Hectorite
Est. %0.3
Function
Origin
Disteardimonium HectoriteA clay ingredient that functions primarily as a viscosity controlling agent that thickens all types of formulas. Disteardimonium hectorite imparts a smooth, velvety feel, making it a luxurious addition to any formula.
Erythritol
Est. %0.3
Function
Origin
ErythritolA naturally occurring sweetener that hydrates skin by drawing in water.
Silica
Est. %0.3
Function
Origin
SilicaA widely used cosmetic ingredient with the same chemical composition as the sand found on beaches. A common function of silica is its ability to control viscosity. In certain chemical forms, it can effectively thicken cream-style products.
Trehalose
Est. %0.3
Function
Origin
TrehaloseA sweet-tasting saccharide that can be found in various yeasts and fungi and that is manufactured from starch for cosmetic purposes. It is one of the most popular sugars in skincare and is mainly used for its humectant properties.
PEG-6
Est. %0.3
Function
Origin
PEG-6A synthetic alcohol that moisturizes skin and dissolves many other ingredients.
PEG-32
Est. %0.3
Function
Origin
PEG-32A synthetic water-loving moisturizer that produces water gels.
Caffeine
Est. %0.3
Function
Origin
CaffeineAn antioxidant compound that is obtained from coffee and tea leaves. It increases the microcirculation of blood in the skin and is claimed to be able to reduce the appearance of orange peel skin (although the research is lacking).
Betaine
Est. %0.3
Function
Origin
BetaineAn ingredient derived from the sucrose in sugar beets. It has a negative chemical charge and a positive chemical charge on the same molecule. This allows betaine to be hygroscopic or humectant and thus provide moisturization by drawing water to the skin.
PEG/PPG-17/4 Dimethyl Ether
Est. %0.3
Function
Origin
PEG/PPG-17/4 Dimethyl Ether
Dipeptide-15
Est. %0.3
Function
Origin
Dipeptide-15

Description is coming soon

Phytosteryl/Octyldodecyl Lauroyl Glutamate
Est. %0.3
Function
Origin
Phytosteryl/Octyldodecyl Lauroyl GlutamateAn emollient ingredient that is similar to ceramides in its structure. It provides a smooth and soft feeling to the skin.
Paeonia Albiflora Root Extract
Est. %0.3
Function
Origin
Paeonia Albiflora Root ExtractAn extract from the roots of the garden peony. It mainly contains humectant moisturizing oligosaccharides and polysaccharides, and has been claimed to improve skin tone.
Lamium Album Flower/Leaf/Stem Extract
Est. %0.3
Function
Origin
Lamium Album Flower/Leaf/Stem Extract
Daucus Carota Sativa (Carrot) Root Protoplasts
Est. %0.3
Function
Origin
Daucus Carota Sativa (Carrot) Root Protoplasts
Citrus Junos Seed Extract
Est. %0.3
Function
Origin
Citrus Junos Seed Extract
PPG-17
Est. %0.3
Function
Origin
PPG-17
Aluminum Hydroxide
Est. %0.3
Function
Origin
Aluminum HydroxideA white mineral powder, also known as alumina, that is derived from aluminum metal. It is frequently used as an abrasive in exfoliating products and as a thickener. Aluminum oxide is also a great opacifier.
Stearic Acid
Est. %0.3
Function
Origin
Stearic AcidA saturated fatty acid found in vegetable butter and animal fats. It is an occlusive moisturizing and emollient ingredient and also helps to maintain the barrier function of the skin.
Isostearic Acid
Est. %0.3
Function
Origin
Isostearic AcidA saturated fatty acid used to mix oil and water and to remove dirt from the skin's surface. Isostearic acid is listed among common comedogenic ingredients by acne.org.
Trisodium EDTA
Est. %0.3
Function
Origin
Trisodium EDTAA chelating agent designed to encapsulate potentially harmful heavy metal ions that enter the formula through the water source. Once encapsulated, these heavy metal ions become inert.
Butylene Glycol
Est. %0.3
Function
Origin
Butylene Glycol

A clear, colorless liquid humectant that draws moisture to the skin. The humectancy of butylene glycol, owed to its two hydroxyl groups, is quite considerable, although not as powerful as glycerin, which contains three hydroxyl groups.

Polyester-1
Est. %0.3
Function
Origin
Polyester-1
Alcohol
Est. %0.3
Function
Origin
AlcoholAn effective antimicrobial ingredient that kills bacteria, fungi, and even some viruses. It is also an excellent solvent and astringent. Alcohol helps to create lighter and less viscous products. It can, however, be dehydrating and skin-sensitizing.
Silica Dimethyl Silylate
Est. %0.3
Function
Origin
Silica Dimethyl SilylateA synthetic 'filler' powder primarily used as a formula helper. It is added in skincare products to adjust their consistency and thickness.
BHT
Est. %0.3
Function
Origin
BHTAn antioxidant ingredient that naturally occurs in green algae and some bacteria or fungi but, for commercial use, is created synthetically. BHT is also used occasionally as a fragrance, where it presents a sweet, camphor-like odor.
Alumina
Est. %0.3
Function
Origin
AluminaA mineral derived from the metal ore known as aluminum. It is commonly used as an abrasive and also acts as a thickening viscosity controlling agent (and thus as a bulking agent). Alumina is also a great opacifier.
Triethoxycaprylylsilane
Est. %0.3
Function
Origin
TriethoxycaprylylsilaneA binding and coating ingredient that allows pigments like iron oxides and mica to disperse better in oily environments. This leads to more vibrant colors.
Sodium Metabisulfite
Est. %0.3
Function
Origin
Sodium MetabisulfiteA preservative that is especially effective at preventing fungus and mold growth. It is normally combined with a strong bactericidal preservative in order to achieve broad-spectrum protection. Sodium metabisulfite is also used as an antioxidant.
Tocopherol
Est. %0.3
Function
Origin
Tocopherol

Simply another name for vitamin E. Tocopherol is a fantastic ingredient and especially beneficial for dry and inflamed skin. It has occlusive moisturizing, emollient, antioxidant, and photoprotective properties.

Phenoxyethanol
Est. %0.3
Function
Origin
PhenoxyethanolThe most frequently used preservative in skincare. It is a clear, oil-like liquid synthetic substance that protects products from harmful bacteria and yeast, whilst still leaving skin microflora unharmed. It is confirmed by research to be harmless.
Benzoic Acid
Est. %0.3
Function
Origin
Benzoic AcidA preservative effective against fungi, yeast, and some bacteria. It is commonly paired with phenoxyethanol to create a broad spectrum preservation system. Benzoic acid can also serve as a pH adjuster, fragrance, and bulking agent.
Fragrance
Est. %0.3
Function
Origin
FragranceUnder trade secret law, manufacturers have the right not to disclose what exactly went into the fragrance and use the unspecific word Fragrance or Parfum instead. Many fragrances are highly allergenic.
Iron Oxides
Est. %0.3
Function
Origin
Iron OxidesMineral pigments used to provide color in skincare products. These naturally occurring pigments are available in yellow, red, brown, and black powders.
Mica
Est. %0.3
Function
Origin
MicaA mineral powder made up of silicates with several functions (the main one being as a colorant). It has a shimmery appearance, making it highly desirable in certain cosmetic products. Mica also helps the product to apply more smoothly.