No Cosmetics Happy Today 120h Liquid Hydrator Review

No Cosmetics Happy Today 120h Liquid Hydrator
5.0
/ 10
Moisturizing
10.0 Humectancy icon Humectancy
0.0 Occlusivity icon Occlusivity
3.4Anti-wrinkle icon/ 10
Anti-wrinkle
Rich Skin Soothing icon
in Skin Soothers
Ingredients

No Cosmetics Happy Today 120h Liquid Hydrator Ingredients

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Full Ingredient List (INCI):

Water, Panthenol, Pentylene Glycol, Glycerin, Propanediol, Niacinamide, Butylene Glycol, Ectoin, Amylopectin, Lithothamnion Calcareum Extract, Beta-Glucan, Phospholipids, Sphingolipids, Aloe Barbadensis Leaf Extract, Bioflavonoids, Brassica Oleracea Italica (Broccoli) Extract, Sodium PCA, Lysine, Histidine, Arginine, Aspartic Acid, Threonine, Serine, Glutamic Acid, Proline, Glycine, Alanine, Valine, Isoleucine, Leucine, Tyrosine, Phenylalanine, Allantoin, Xanthan Gum, Acacia Senegal Gum, 1,2-Hexanediol, Caprylyl Glycol, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Lactic Acid
Review

Does No Cosmetics Happy Today 120h Liquid Hydrator Work?

 
According to CreamScan's analysis of the ingredient list, here’s what No Cosmetics Happy Today 120h Liquid Hydrator has to offer:
 
✅ Strong humectant moisturizing. This lightweight, humectant-rich product, ideal for oily skin, has a moisturizing rating of 5.0 out of 10.
✅ Modest anti-wrinkle efficacy: No Cosmetics Happy Today 120h Liquid Hydrator has an anti-wrinkle rating of 3.4 out of 10 so you may expect some, although limited, effect on wrinkles.
✅ Soothing: No Cosmetics Happy Today 120h Liquid Hydrator contains a high concentration of soothing ingredients, which may help to reduce irritation and calm the skin.

  

Key Benefits of No Cosmetics Happy Today 120h Liquid Hydrator

 
These are the key benefits you can expect from using No Cosmetics Happy Today 120h Liquid Hydrator:
 

🔵 Lightweight Purely Humectant Moisturizing, Ideal for Oily Skin

According to CreamScan analysis, No Cosmetics Happy Today 120h Liquid Hydrator is quite moisturizing, with a moisturizing rating of 5.0 out of 10.

Is it more humectant or occlusive? It is purely humectant. It has zero occlusivity (we didn't find any occlusive ingredients on the ingredient list) and a maximum humectancy of 10 out of 10, primarily due to the high content of Panthenol (est. ≈6.0%), Pentylene Glycol (est. ≈4.0%) and Glycerin (est. ≈3.0%).

This humectant-rich product, when used alone as a moisturizer, is ideal for oily skin, providing significant hydration in a lightweight, fast-absorbing formula without any occlusive ingredients.

📌 Certain studies suggest that humectants alone may not effectively moisturize the skin. If you use this product as your only moisturizer, we recommend following it with one that contains at least some occlusive ingredients.

💧 A Humectant Boost for Any Skincare Routine

But it’s not limited to oily skin - such a humectant boost will also positively contribute to the moisturizing efficacy of any skincare routine when used as a step before applying the main moisturizer. This type of formulation is typically used in serums, where a light, fast-absorbing texture is key.

Please refer to the Ratings section below for details of the moisturizing rating calculation.

🟣 Modest Anti-Wrinkle Efficacy

According to CreamScan analysis, No Cosmetics Happy Today 120h Liquid Hydrator has a modest level of anti-wrinkle efficacy, rated 3.4 out of 10.

It contains 2 active ingredients with proven anti-wrinkle efficacy:

1️⃣ Niacinamide (est. ≈1.5%),
 one of the most effective and well-researched anti-wrinkle ingredients. A clinical study involving 30 participants (Kawada et al.) confirmed that a cream with 4% niacinamide reduced the average depth of wrinkles around the eyes by 9% after 8 weeks of use, compared to a vehicle (the same formulation without niacinamide).
 
2️⃣ Ectoin (est. ≈1.0%),
 an amino acid-derived ingredient with moderate but proven anti-wrinkle efficacy.  A single clinical study involving 104 participants (Heinrich et al.) confirmed that a cream containing 2% ectoin reduced the average wrinkle width by 7% after 4 weeks of use, compared to the same formulation without ectoin (vehicle).
 
Among others, No Cosmetics Happy Today 120h Liquid Hydrator also contains Beta-Glucan, an ingredient often marketed as effective in reducing wrinkles. However, the studies supporting the anti-wrinkle claims of Beta-Glucan provide insufficient evidence of its efficacy according to CreamScan Research Evaluation Standards.
 
While this does not categorically rule out the possibility that Beta-Glucan may reduce wrinkles, its efficacy is not supported by convincing, vehicle-controlled, double-blind clinical studies - at least none that were available to the CreamScan team at the time of publication.
 
Therefore, this ingredient does not contribute to the anti-wrinkle rating.
 
📌 Moisturizers, when used regularly, are proven to prevent wrinkle formation and even reduce existing wrinkles. Therefore, this product, like any other moisturizer, can deliver some additional anti-wrinkle effects through its moisturizing action.
 

Please refer to the Ratings section below for details of the anti-wrinkle rating calculation.

🔴 Skin Soothing and Calming Potential

Based on the ingredient list analysis, No Cosmetics Happy Today 120h Liquid Hydrator is rich (> 5%) in soothing ingredients, particularly Panthenol (est. ≈6.0%).

When applied to the skin, compounds of soothing ingredients, such as triglycerides, phospholipids, fatty acids, phenolic compounds, and antioxidants, work together to soothe the skin through various mechanisms: reducing inflammation, promoting wound healing, repairing the skin barrier, and providing antimicrobial and antioxidant activities.

📌 Please note that this is not a complete list of benefits. We are in the process of enhancing our model to incorporate anti-pigmentation, exfoliation and anti-acne ratings.

Things to Be Aware Of: No Cosmetics Happy Today 120h Liquid Hydrator

 
CreamScan identified a few things to consider before adding No Cosmetics Happy Today 120h Liquid Hydrator to your skincare routine:
 

⚠️ If It’s an Exfoliator, It May Increase Skin Photosensitivity Due to Lactic Acid

This product contains lactic acid, a popular AHA known for its ability to gently exfoliate and brighten the skin. It works by removing dead skin cells, revealing new, more delicate skin that is more vulnerable to sun damage.

In smaller quantities, lactic acid is often used as a pH adjuster and may not significantly contribute to exfoliation. However, at higher concentrations, it functions as an effective exfoliant with benefits and risks similar to other AHAs. Products with AHAs, including lactic acid, may increase skin sensitivity, making it more prone to sunburn or irritation when exposed to UV rays.

If this product is designed for exfoliation, applying a broad-spectrum sunscreen with at least SPF 30 daily is essential to protect your skin. Always check the label or the manufacturer’s website for specific usage instructions.

⚠️ If It’s Your Only Moisturizer, It Needs to Be Paired with Some Occlusives

While humectants are highly effective at attracting water to the skin, studies (J. N. Kraft, C. W. Lynde) suggest they may not be efficient when used alone.

One major drawback of purely humectant moisturization is that the water attracted by humectants to the upper layers of the skin can evaporate completely into the environment through transepidermal water loss (TEWL). Adding occlusive ingredients helps seal this moisture into the skin and prevent further water loss.

If you’re using No Cosmetics Happy Today 120h Liquid Hydrator as your only moisturizer, consider pairing it with one that contains at least some occlusive ingredients, such as oils, butters, or silicones. These work alongside humectants to create a protective barrier, locking in hydration and ensuring longer-lasting moisturization. The amount of occlusive needed depends on your skin type - the drier the skin, the more occlusives it requires.

If this product is used not as a standalone moisturizer but as part of your skincare routine, such as a toner or serum, it should be applied before your main moisturizer (unless it's a sunscreen), which will provide the necessary occlusivity on top of it.

Pros & Cons of No Cosmetics Happy Today 120h Liquid Hydrator

 
Here’s an overview of the pros and cons of No Cosmetics Happy Today 120h Liquid Hydrator to help you decide if it’s the right choice for your skincare routine:
 

🟩 Pros:

✅ When used alone: Provides humectant-rich moisturizing ideal for oily skin
✅ As part of a routine: A humectant moisturizing boost, beneficial for any skin type
✅ Lightweight texture
Offers modest anti-wrinkle efficacy
✅ Potentially soothing, as it contains a high concentration of soothing ingredients, specifically Panthenol
 

⭕ Cons: 

⚠️ Only if used as a standalone moisturizer - it needs to be paired with occlusives to seal in humectants
   

Summary: No Cosmetics Happy Today 120h Liquid Hydrator

 
Based on the ingredient list analysis, CreamScan AI suggests that No Cosmetics Happy Today 120h Liquid Hydrator
, when used alone, delivers lightweight, humectant-rich moisturizing, making it ideal for oily skin. As part of a moisturizing routine, it provides a humectant boost, beneficial for all skin types.
 
No Cosmetics Happy Today 120h Liquid Hydrator contains ingredients with proven evidence of anti-wrinkle efficacy that may provide a modest anti-wrinkle effect. As a result, you can expect a positive, though not very significant, impact on wrinkles.
 
With a high concentration of soothing ingredients, No Cosmetics Happy Today 120h Liquid Hydrator has the potential to calm and comfort irritated skin. Whether you’re experiencing redness, irritation, or general sensitivity, its soothing properties may help restore balance and provide relief.
 
That said, there are some things about No Cosmetics Happy Today 120h Liquid Hydrator worth noting.
 
Looking at its moisturizing profile, we found that it doesn’t contain any occlusive ingredients, potentially allowing the moisture attracted to the skin by humectants to evaporate. Therefore, if it’s used as the only moisturizer in a routine, it’s recommended to pair it with one that contains at least some occlusive ingredients, such as oils, butters, or silicones.
 
📌 Fact check. At CreamScan, we are committed to accuracy and fairness. If you spot any errors or something that doesn’t seem right, please click here to let us know. We regularly update the ingredient lists and monitor the latest research on ingredient efficacy to ensure that our information remains as complete and precise as possible. The information provided here is for informational purposes only and does not substitute professional advice. We do not guarantee the efficacy or safety of any product, as individual results may vary.

 

Ingredient Breakdown

Est. % Ingredient Origin Functions
70
6
4
3
2
1.5
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Est. %
Water
Function:
Origin:
Panthenol
Function:
Origin:
Pentylene Glycol
Function:
Origin:
Glycerin
Function:
Origin:
Propanediol
Function:
Origin:
Niacinamide
Function:
Origin:
Butylene Glycol
Function:
Origin:
Ectoin
Function:
Origin:
Amylopectin
Function:
Origin:
Lithothamnion Calcareum Extract
Function:
Origin:
Beta-Glucan
Function:
Origin:
Phospholipids
Function:
Origin:
Sphingolipids
Function:
Origin:
Aloe Barbadensis Leaf Extract
Function:
Origin:
Bioflavonoids
Function:
Origin:
Brassica Oleracea Italica (Broccoli) Extract
Function:
Origin:
Sodium PCA
Function:
Origin:
Lysine
Function:
Origin:
Histidine
Function:
Origin:
Arginine
Function:
Origin:
Aspartic Acid
Function:
Origin:
Threonine
Function:
Origin:
Serine
Function:
Origin:
Glutamic Acid
Function:
Origin:
Proline
Function:
Origin:
Glycine
Function:
Origin:
Alanine
Function:
Origin:
Valine
Function:
Origin:
Isoleucine
Function:
Origin:
Leucine
Function:
Origin:
Tyrosine
Function:
Origin:
Phenylalanine
Function:
Origin:
Allantoin
Function:
Origin:
Xanthan Gum
Function:
Origin:
Acacia Senegal Gum
Function:
Origin:
1,2-Hexanediol
Function:
Origin:
Caprylyl Glycol
Function:
Origin:
Phenoxyethanol
Function:
Origin:
Potassium Sorbate
Function:
Origin:
Sodium Benzoate
Function:
Origin:
Lactic Acid
Function:
Origin:

Ratings

All humectants
22.9
6
4
3
2
1.5
1.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
10
All occlusives
0.0
None
Benchmark
20
Moisturizing rating
5.0
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 22.9 10
10.0
6
4
3
2
1.5
1.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Occlusivity All occlusives 0.0 20
0.0
None
Moisturizing rating
5.0
Ingredient Est. % Benchmark Humectancy
6
4
3
2
1.5
1.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
All humectants 22.9 10
10
All humectants
22.9
6
4
3
2
1.5
1.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
None
All occlusives 0.0 20
0.0
All occlusives
0.0
None
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
6 /10 4 1.5 2.2
2.5 /10 2 1 1.2
n/a
- 0.3 -
Total
3.4
Niacinamide
2.2
Ingredient anti-wrinkle power
6 /10
when present at, %
4
in this formula, est. %
1.5
Ectoin
1.2
Ingredient anti-wrinkle power
2.5 /10
when present at, %
2
in this formula, est. %
1
Beta-Glucan
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Anti-wrinkle rating
3.4
Ingredient Est. % Benchmark
Rich in Antioxidants
1.5
0.3
0.3
0.3
0.3
All antioxidants 2.7 3 No
All antioxidants
2.7
Niacinamide
1.5
Beta-Glucan
0.3
Aloe Barbadensis Leaf Extract
0.3
Bioflavonoids
0.3
Brassica Oleracea Italica (Broccoli) Extract
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
6
1.5
1
0.3
0.3
0.3
0.3
All soothing 9.7 5 Rich in soothing
All soothing
9.7
6
1.5
1
0.3
0.3
0.3
0.3
Benchmark
5

Ingredients explained

Water
Est. %70
Function
Origin
WaterThe most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Panthenol
Est. %6
Function
Origin
PanthenolA popular soothing and moisturizing derivative of vitamin B5. Panthenol is particularly beneficial for dry, flaking, burned, or damaged skin. It is used to alleviate the symptoms of a rash, dermatitis, eczema, chapped lips, and sunburn.
Pentylene Glycol
Est. %4
Function
Origin
Pentylene Glycol

A naturally or synthetically derived preservative that exhibits effective antifungal and antibacterial traits. It also acts as a booster for more traditional preservatives. Pentylene glycol can also serve as a moisturizing humectant and solvent.

Glycerin
Est. %3
Function
Origin
Glycerin

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

Propanediol
Est. %2
Function
Origin
PropanediolAn excellent solvent capable of mixing water with normally water-insoluble ingredients. It also functions as a humectant due to its water-loving alcohol groups. Propanediol can control the viscosity of a product by reducing its thickness.
Niacinamide
Est. %1.5
Function
Origin
Niacinamide

Also known as vitamin B3, this ingredient is a true superstar with confirmed moisturizing, anti-acne, hyperpigmentation, and antioxidant benefits. Two studies confirm its significant anti-wrinkle efficacy.

Butylene Glycol
Est. %1.3
Function
Origin
Butylene Glycol

A clear, colorless liquid humectant that draws moisture to the skin. The humectancy of butylene glycol, owed to its two hydroxyl groups, is quite considerable, although not as powerful as glycerin, which contains three hydroxyl groups.

Ectoin
Est. %1
Function
Origin
Ectoin

An amino acid-derived ingredient with average, yet proven by one study, anti-wrinkle efficacy.

Amylopectin
Est. %0.3
Function
Origin
Amylopectin
Lithothamnion Calcareum Extract
Est. %0.3
Function
Origin
Lithothamnion Calcareum Extract
Beta-Glucan
Est. %0.3
Function
Origin
Beta-GlucanA special polysaccharide obtained from cereals, mushrooms, yeast, bacteria, and some species of seaweed. It is a promising anti-wrinkle, wound healing, antioxidant, and moisturizing ingredient.
Phospholipids
Est. %0.3
Function
Origin
PhospholipidsA large group of lipids that are an essential component of every single cell membrane in the body. They have excellent emollient properties. Phospholipids are also utilized in the manufacturing of ‘fancy’ formulations such as liposomes.
Sphingolipids
Est. %0.3
Function
Origin
Sphingolipids
Aloe Barbadensis Leaf Extract
Est. %0.3
Function
Origin
Aloe Barbadensis Leaf ExtractDerived from Aloe vera leaves, this moisturizing humectant, soothing, and antioxidant extract is commonly used in products targeting eczema, sunburn, or dermatitis. It soothes the skin and reduces the signs of inflammation and sensitivity.
Bioflavonoids
Est. %0.3
Function
Origin
BioflavonoidsA mixture of plant-based compounds commonly referred to as flavonoids. Each flavonoid has slightly different properties, but overall they are potent antioxidant and anti-inflammatory compounds.
Brassica Oleracea Italica (Broccoli) Extract
Est. %0.3
Function
Origin
Brassica Oleracea Italica (Broccoli) ExtractAn extract obtained from broccoli that contains antimicrobial sulfur compounds and various antioxidant vitamins, flavonoids, and phenolic acids.
Sodium PCA
Est. %0.3
Function
Origin
Sodium PCAOne of the most important parts of the skin's Natural Moisturizing Factor, a mixture of various compounds that keeps the skin’s surface well hydrated. Sodium PCA is used in skincare for its fantastic humectant properties.
Lysine
Est. %0.3
Function
Origin
LysineA humectant moisturizing amino acid that is a part of the skin's Natural Moisturizing Factor. It is slightly alkaline and helps to balance the product's pH. It may have a slightly fishy smell.
Histidine
Est. %0.3
Function
Origin
HistidineA humectant moisturizing amino acid with weak antioxidant effects that is a part of the skin’s Natural Moisturizing Factor. It can attract water to the skin’s surface and is slightly alkaline, thereby helping to balance a product's pH.
Arginine
Est. %0.3
Function
Origin
ArginineA humectant amino acid used to attract water to the skin’s surface. It is a part of the skin's Natural Moisturizing Factor, a mixture of various compounds that keeps the skin’s surface well hydrated. Arginine can also be used as a pH adjuster.
Aspartic Acid
Est. %0.3
Function
Origin
Aspartic AcidA humectant moisturizing amino acid that is a part of the skin's Natural Moisturizing Factor. It helps to retain water on the skin’s surface and is slightly acidic, thereby helping to balance the pH of a skincare product.
Threonine
Est. %0.3
Function
Origin
ThreonineAn essential amino acid that may play a role in collagen production. However, more research is needed in order to confirm or deny these claims.
Serine
Est. %0.3
Function
Origin
SerineA non-essential amino acid, meaning that our body can produce it. It is the largest constituent of the skin's Natural Moisturizing Factor and is used in skincare as a humectant moisturizing ingredient.
Glutamic Acid
Est. %0.3
Function
Origin
Glutamic AcidA non-essential amino acid that serves as a building block for all proteins in the body. It is a moisturizing humectant and a part of the skin's Natural Moisturizing Factor, a mixture of amino acids in skin cells that keeps them hydrated.
Proline
Est. %0.3
Function
Origin
ProlineThe best humectant moisturizer of all the amino acids. It is a part of the skin's Natural Moisturizing Factor and increases hydration in the top layers of the skin. It also has antioxidant activity and helps to heal damaged skin.
Glycine
Est. %0.3
Function
Origin
GlycineA humectant moisturizing amino acid that is a part of skin's Natural Moisturizing Factor. Some recent studies suggest that it may have barrier repair properties.
Alanine
Est. %0.3
Function
Origin
AlanineA simple amino acid used in skincare as a humectant moisturizing ingredient. It is a part of the so-called Natural Moisturizing Factor, a complex mixture of free amino acids and other water-soluble compounds found in skin cells.
Valine
Est. %0.3
Function
Origin
ValineAn essential amino acid (meaning our body cannot make it on its own and we get it from food instead). Like some other amino acids, Valine is a part of the skin's Natural Moisturizing Factor.
Isoleucine
Est. %0.3
Function
Origin
IsoleucineA humectant moisturizing, essential amino acid that is a part of the skin's Natural Moisturizing Factor. It helps to increase water content on the skin’s surface and can increase the barrier repair effects of ceramides.
Leucine
Est. %0.3
Function
Origin
LeucineA humectant moisturizing amino acid that is a part of the skin's Natural Moisturizing Factor. It helps to increase water content on the skin’s surface and is often used in conjunction with anti-pigmentation products.
Tyrosine
Est. %0.3
Function
Origin
Tyrosine
Phenylalanine
Est. %0.3
Function
Origin
PhenylalanineAn essential amino acid used in the treatment of vitiligo and other pigmentation issues. It is considered less effective than other anti-pigment ingredients and is often used in combination with them.
Allantoin
Est. %0.3
Function
Origin
AllantoinA fluffy, white powder that acts as a humectant due to its water-loving chemistry and as an exfoliant that helps to remove dead skin cells. It has also been shown to be very soothing to irritated and inflamed skin.
Xanthan Gum
Est. %0.3
Function
Origin
Xanthan GumA natural multi-functional ingredient that originates from fermented sugars. Xanthan gum acts as a viscosity-building agent to thicken skincare products. It is also an excellent stabilizer and works well to hold other ingredients together.
Acacia Senegal Gum
Est. %0.3
Function
Origin
Acacia Senegal GumA formula helper, also known as gum arabic, derived from the African Acacia tree. It is used in skincare formulas due to its good adhesive and film-forming properties.
1,2-Hexanediol
Est. %0.3
Function
Origin
1,2-HexanediolA multi-functional formula helper. It is a well-studied preservtive against bacteria and can help pigments and fragrances disperse evenly in a formula.
Caprylyl Glycol
Est. %0.3
Function
Origin
Caprylyl GlycolAn emollient that improves product spreadability and offers a silky feel on the skin. It also acts as a preservative booster that improves the efficacy of other preservatives. According to the manufacturer, it is also a humectant moisturizer.
Phenoxyethanol
Est. %0.3
Function
Origin
PhenoxyethanolThe most frequently used preservative in skincare. It is a clear, oil-like liquid synthetic substance that protects products from harmful bacteria and yeast, whilst still leaving skin microflora unharmed. It is confirmed by research to be harmless.
Potassium Sorbate
Est. %0.3
Function
Origin
Potassium SorbateA preservative widely used in food and personal care products, available from natural sources or synthetically produced. Potassium sorbate works by inhibiting the growth of yeasts, molds, and some bacteria.
Sodium Benzoate
Est. %0.3
Function
Origin
Sodium BenzoateA preservative that usually works in combination with other preservatives. It has to be at low pH (<5.5) to be effective.
Lactic Acid
Est. %0.3
Function
Origin
Lactic AcidThe most popular AHA in skincare and less irritating than glycolic acid. It can be naturally found in sour milk. It is a humectant moisturizing, pH stabilizing, and gently exfoliating ingredient, able to soften dry, cracked, and peeling skin.