Mimu Mimu Cooling Calming Serum

Mimu Mimu Cooling Calming Serum
5.0
/ 10
Moisturizing
10.0 Humectancy icon Humectancy
0.0 Occlusivity icon Occlusivity
Rich
in Antioxidants

Review

Results you may expect from using Mimu Mimu Cooling Calming Serum:

Based on the ingredient analysis by CreamScan, these are the key benefits you can expect from using Mimu Mimu Cooling Calming Serum:

  • Moderate moisturizing. It has a moisturizing rating of 5.0 out of 10.
  • Antioxidant protection.

How moisturizing is it?

Quite moisturizing: Mimu Mimu Cooling Calming Serum has a moisturizing rating of 5.0 out of 10.

Is it more humectant or occlusive? It is purely humectant. It has zero occlusivity (we didn't find any occlusive ingredients on the ingredient list) and a maximum humectancy of 10 out of 10, primarily due to the high content of Butylene Glycol (est. ≈6.0%), Glycerin (est. ≈4.0%) and Propanediol (est. ≈3.0%).

Tip: Studies suggest that humectants alone do not moisturize the skin. We recommend applying a product with some occlusive ingredients after the use of this one.

Please refer to the Ratings section below for details of the moisturizing rating calculation.

Anti-wrinkle efficacy

According to CreamScan analysis, Mimu Mimu Cooling Calming Serum has a zero anti-wrinkle rating.

It contains Centella Asiatica Extract, an ingredient marketed as effective in reducing wrinkles. However, the studies supporting the anti-wrinkle claims of Centella Asiatica Extract provide insufficient evidence of its efficacy according to CreamScan Research Evaluation Standards. Therefore, this ingredient does not generate the anti-wrinkle rating.

Moisturizers, when used regularly, are proven to prevent wrinkle formation and even reduce existing wrinkles. Therefore, this product, like any other moisturizer, could deliver some anti-wrinkle effects through its moisturizing action.

Please refer to the Ratings section below for details of the anti-wrinkle rating calculation.

Antioxidant benefits

We estimate that Mimu Mimu Cooling Calming Serum is rich (> 3%) in antioxidants, specifically Hydroxyacetophenone (est. ≈1.3%), Sodium Hyaluronate (est. ≈0.3%), Hyaluronic Acid (est. ≈0.3%), and others.

A key benefit of antioxidants is their ability to reduce oxidative stress caused by free radicals and therefore prevent accelerated skin aging. Studies also show that antioxidants can protect against environmental damage such as UV radiation and pollution, and help reduce inflammation and skin redness.

Ingredients

Est. % Ingredient Origin Functions
75
Water
6
Butylene Glycol
4
Glycerin
3
Propanediol
2
1,2-Hexanediol
1.5
Carbomer
1.3
Hydroxyacetophenone
1
Tromethamine
0.3
Acrylates/C10-30 Alkyl Acrylate Crosspolymer
0.3
Ethylhexylglycerin
0.3
Zea Mays (Corn) Kernel Extract
0.3
Panthenol
0.3
Disodium EDTA
0.3
Sodium Hyaluronate
0.3
Hyaluronic Acid
0.3
Hydrolyzed Hyaluronic Acid
0.3
Centella Asiatica Extract
0.3
Fructan
0.3
Glucose
0.3
Eucommia Ulmoides Bark Extract
0.3
Torreya Nucifera Extract
0.3
Allantoin
0.3
Hydroxypropyltrimonium Hyaluronate
0.3
Hydrolyzed Sodium Hyaluronate
0.3
Potassium Hyaluronate
0.3
Sodium Hyaluronate Crosspolymer
0.3
Sodium Guaiazulene Sulfonate
0.3
Pentylene Glycol
0.3
Sodium Acetylated Hyaluronate
Est. %
Water
Function:
Origin:
Butylene Glycol
Function:
Origin:
Glycerin
Function:
Origin:
Propanediol
Function:
Origin:
1,2-Hexanediol
Function:
Origin:
Carbomer
Function:
Origin:
Hydroxyacetophenone
Function:
Origin:
Tromethamine
Function:
Origin:
Acrylates/C10-30 Alkyl Acrylate Crosspolymer
Function:
Origin:
Ethylhexylglycerin
Function:
Origin:
Zea Mays (Corn) Kernel Extract
Function:
Origin:
Panthenol
Function:
Origin:
Disodium EDTA
Function:
Origin:
Sodium Hyaluronate
Function:
Origin:
Hyaluronic Acid
Function:
Origin:
Hydrolyzed Hyaluronic Acid
Function:
Origin:
Centella Asiatica Extract
Function:
Origin:
Fructan
Function:
Origin:
Glucose
Function:
Origin:
Eucommia Ulmoides Bark Extract
Function:
Origin:
Torreya Nucifera Extract
Function:
Origin:
Allantoin
Function:
Origin:
Hydroxypropyltrimonium Hyaluronate
Function:
Origin:
Hydrolyzed Sodium Hyaluronate
Function:
Origin:
Potassium Hyaluronate
Function:
Origin:
Sodium Hyaluronate Crosspolymer
Function:
Origin:
Sodium Guaiazulene Sulfonate
Function:
Origin:
Pentylene Glycol
Function:
Origin:
Sodium Acetylated Hyaluronate
Function:
Origin:

Ratings

All humectants
16.6
6
4
3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
10
All occlusives
0.0
None
Benchmark
20
Moisturizing rating
5.0
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 16.6 10
10.0
6
4
3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Occlusivity All occlusives 0.0 20
0.0
None
Moisturizing rating
5.0
Ingredient Est. % Benchmark Humectancy
6
4
3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
All humectants 16.6 10
10
All humectants
16.6
6
4
3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
None
All occlusives 0.0 20
0.0
All occlusives
0.0
None
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
n/a
- 0.3 -
Total
0
Centella Asiatica Extract
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Anti-wrinkle rating
0
Ingredient Est. % Benchmark
Rich in Antioxidants
1.3
0.3
0.3
0.3
0.3
0.3
0.3
All antioxidants 3.1 3 Rich in antioxidants
All antioxidants
3.1
Hydroxyacetophenone
1.3
Sodium Hyaluronate
0.3
Hyaluronic Acid
0.3
Hydrolyzed Hyaluronic Acid
0.3
Centella Asiatica Extract
0.3
Eucommia Ulmoides Bark Extract
0.3
Hydrolyzed Sodium Hyaluronate
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
0.3
0.3
0.3
All soothing 0.9 5 No
All soothing
0.9
0.3
0.3
0.3
Benchmark
5

Ingredients explained

Water
Est. %75
Function
Origin
WaterThe most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Butylene Glycol
Est. %6
Function
Origin
Butylene GlycolA clear, colorless liquid humectant that draws moisture to the skin. The humectancy of butylene glycol, owed to its two hydroxyl groups, is quite considerable, although not as powerful as glycerin, which contains three hydroxyl groups.
Glycerin
Est. %4
Function
Origin
Glycerin

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

Propanediol
Est. %3
Function
Origin
PropanediolAn excellent solvent capable of mixing water with normally water-insoluble ingredients. It also functions as a humectant due to its water-loving alcohol groups. Propanediol can control the viscosity of a product by reducing its thickness.
1,2-Hexanediol
Est. %2
Function
Origin
1,2-HexanediolA multi-functional formula helper. It is a well-studied preservtive against bacteria and can help pigments and fragrances disperse evenly in a formula.
Carbomer
Est. %1.5
Function
Origin
CarbomerA synthetic ingredient with the ability to gel water. When used in emulsions, such as lotions and creams, carbomer can also act as an emulsion stabilizer.
Hydroxyacetophenone
Est. %1.3
Function
Origin
HydroxyacetophenoneAn antioxidant compound that can be found in many plants, although it is manufactured synthetically for skincare purposes. It can boost the preservative action of other conservants.
Tromethamine
Est. %1
Function
Origin
TromethamineAn ingredient based on amino acids that is commonly used as a pH adjuster. It has a high pH, which means that it is basic (alkaline), so adding tromethamine to a skincare product will increase its overall pH level.
Acrylates/C10-30 Alkyl Acrylate Crosspolymer
Est. %0.3
Function
Origin
Acrylates/C10-30 Alkyl Acrylate CrosspolymerA synthetic ingredient that is used to thicken water and alcohol. It results in a more lightweight formula and is commonly found in gel products.
Ethylhexylglycerin
Est. %0.3
Function
Origin
EthylhexylglycerinA preservative booster derived from glycerin. It is commonly paired with other preservatives to improve their efficacy. Ethylhexylglycerin is also a humectant due to its chemical base of glycerin.
Zea Mays (Corn) Kernel Extract
Est. %0.3
Function
Origin
Zea Mays (Corn) Kernel ExtractDescription is coming soon
Panthenol
Est. %0.3
Function
Origin
PanthenolA popular soothing and moisturizing derivative of vitamin B5. Panthenol is particularly beneficial for dry, flaking, burned, or damaged skin. It is used to alleviate the symptoms of a rash, dermatitis, eczema, chapped lips, and sunburn.
Disodium EDTA
Est. %0.3
Function
Origin
Disodium EDTAA synthetic chelator that helps to maintain the look and smell of a product by 'locking up' troublesome metal ions.
Sodium Hyaluronate
Est. %0.3
Function
Origin
Sodium Hyaluronate

A sodium salt of famous hyaluronic acid. A potent humectant that hydrates the skin, supports collagen function, and fills out small wrinkles. Sodium hyaluronate also offers soothing and antioxidant properties.

Hyaluronic Acid
Est. %0.3
Function
Origin
Hyaluronic Acid

A potent, skin-identical humectant moisturizing ingredient that is able to bind water 1000 times its own weight. The anti-aging benefits of hyaluronic acid are due to its ability to stimulate the synthesis of collagen in the skin.

Hydrolyzed Hyaluronic Acid
Est. %0.3
Function
Origin
Hydrolyzed Hyaluronic AcidA smaller-molecule version of the regular hyaluronic acid. It is a powerful humectant that absorbs into the skin and offers moisturizing, smoothing, and anti-wrinkle effects. It is also slightly anti-inflammatory and displays subtle antioxidant properties.
Centella Asiatica Extract
Est. %0.3
Function
Origin
Centella Asiatica ExtractAn extract from the leaves of the Gotu kola. It is used in skincare for its antioxidant, wound healing, anti-inflammatory, and anti-aging properties. It increases the production of collagen and hyaluronic acid in the skin.
Fructan
Est. %0.3
Function
Origin
FructanDescription is coming soon
Glucose
Est. %0.3
Function
Origin
GlucoseA simple sugar that is also one of two components of sucrose, or table sugar. It is used as a humectant in skincare products. Glucose is also used to flavor lip care cosmetics because of its mildly sweet taste.
Eucommia Ulmoides Bark Extract
Est. %0.3
Function
Origin
Eucommia Ulmoides Bark ExtractDescription is coming soon
Torreya Nucifera Extract
Est. %0.3
Function
Origin
Torreya Nucifera ExtractDescription is coming soon
Allantoin
Est. %0.3
Function
Origin
AllantoinA fluffy, white powder that acts as a humectant due to its water-loving chemistry and as an exfoliant that helps to remove dead skin cells. It has also been shown to be very soothing to irritated and inflamed skin.
Hydroxypropyltrimonium Hyaluronate
Est. %0.3
Function
Origin
Hydroxypropyltrimonium HyaluronateDescription is coming soon
Hydrolyzed Sodium Hyaluronate
Est. %0.3
Function
Origin
Hydrolyzed Sodium HyaluronateA very small-molecule version of regular sodium hyaluronate. It is a powerful humectant skin-identical ingredient that absorbs into the skin and offers plumping, smoothing, and anti-wrinkle effects.
Potassium Hyaluronate
Est. %0.3
Function
Origin
Potassium HyaluronateDescription is coming soon
Sodium Hyaluronate Crosspolymer
Est. %0.3
Function
Origin
Sodium Hyaluronate CrosspolymerA modified version of regular hyaluronic acid. It attracts large volumes of water, thereby making it an effective humectant moisturizing ingredient.
Sodium Guaiazulene Sulfonate
Est. %0.3
Function
Origin
Sodium Guaiazulene SulfonateDescription is coming soon
Pentylene Glycol
Est. %0.3
Function
Origin
Pentylene Glycol

A naturally or synthetically derived preservative that exhibits effective antifungal and antibacterial traits. It also acts as a booster for more traditional preservatives. Pentylene glycol can also serve as a moisturizing humectant and solvent.

Sodium Acetylated Hyaluronate
Est. %0.3
Function
Origin
Sodium Acetylated HyaluronateA chemically modified version of hyaluronic acid. It is more stable and less sticky than regular HA, while still providing the same humectant moisturizing properties (according to the manufacturer). There have been no clinical studies to confirm this.