L'Oreal Infallible Pro Matte Lock Primer | Complete Review, 0-10 Anti-Wrinkle and Moisturizing Ratings, Ingredients Explained

Review

Results you may expect from using L'Oreal Infallible Pro Matte Lock Primer:

Based on the ingredient analysis by CreamScan, these are the key benefits you can expect from using L'Oreal Infallible Pro Matte Lock Primer:

Significant moisturizing. It has a moisturizing rating of 7.0 out of 10.

How moisturizing is it?

Highly moisturizing: L'Oreal Infallible Pro Matte Lock Primer has a moisturizing rating of 7.0 out of 10.

Is it more humectant or occlusive? Significantly more humectant. It has a very high humectancy of 9.3 out of 10, primarily due to the substantial concentration of Glycerin (est. ≈6.0%) and Propylene Glycol (est. ≈3.0%), and a moderate occlusivity of 4.6 out of 10, mainly due to the significant content of Dimethicone (est. ≈9.0%).

Please refer to the Ratings section below for details of the moisturizing rating calculation.

Antimicrobial
Fragrance
Preservative
Colorant
Formula helpers

Other

Est. % The Estimated % is our algorithm-based assumption about an ingredient's concentration in a formula. Learn more The Estimated % is our algorithm-based assumption about an ingredient's concentration in a formula. Learn more	Ingredient	Origin	Functions
65	Water The most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients. Water The most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.	Naturally occurring These are ingredients initially present in nature, such as elements (Zinc, Gold, or Silver), minerals, or water. Naturally occurring These are ingredients initially present in nature, such as elements (Zinc, Gold, or Silver), minerals, or water.	Formula helper Solvent – a liquid that dissolves other ingredients. Formula helper Solvent – a liquid that dissolves other ingredients.
9	Dimethicone The most common silicone in skincare. It forms a silky, smooth film on the skin’s surface and can help to prevent water loss. It also aids in wound healing and can treat and soften scars. Dimethicone is considered to be very safe for use. Dimethicone The most common silicone in skincare. It forms a silky, smooth film on the skin’s surface and can help to prevent water loss. It also aids in wound healing and can treat and soften scars. Dimethicone is considered to be very safe for use.	Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.	Moisturizing (Occlusive), Occlusives are moisturizing ingredients that seal moisture into the skin, forming a water-resistant barrier. Moisturizing (Occlusive), Occlusives are moisturizing ingredients that seal moisture into the skin, forming a water-resistant barrier. Emollient, Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Emollient, Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Formula helper Antifoaming – reduces or prevents the formation of foam. Solvent – a liquid that dissolves other ingredients. Formula helper Antifoaming – reduces or prevents the formation of foam. Solvent – a liquid that dissolves other ingredients.
6	Glycerin The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective. Glycerin The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.	Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Synthetic, All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic, All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Animal Ingredients derived from animals (including birds, fish, crustaceans, mollusks, and insects) or produced by animals (e.g. dairy- and egg-derived ingredients, bee products, silk, pearls, etc.) Animal Ingredients derived from animals (including birds, fish, crustaceans, mollusks, and insects) or produced by animals (e.g. dairy- and egg-derived ingredients, bee products, silk, pearls, etc.)	Moisturizing (Humectant), Humectants are moisturizing ingredients that draw moisture to the skin, either from deeper layers or from the environment (when it's humid). Moisturizing (Humectant), Humectants are moisturizing ingredients that draw moisture to the skin, either from deeper layers or from the environment (when it's humid). Emollient, Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Emollient, Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Fragrance, Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Fragrance, Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Formula helper Denaturant – turns alcohol undrinkable. Solvent – a liquid that dissolves other ingredients. Viscosity controlling – changes the thickness of a product. Formula helper Denaturant – turns alcohol undrinkable. Solvent – a liquid that dissolves other ingredients. Viscosity controlling – changes the thickness of a product.
4	Dimethicone Crosspolymer A group of ingredients that are typically added to skincare products to adjust the formula. Dimethicone Crosspolymers stabilize a formula, regulate its thickness and consistency and give the product a velvety feel. Dimethicone Crosspolymer A group of ingredients that are typically added to skincare products to adjust the formula. Dimethicone Crosspolymers stabilize a formula, regulate its thickness and consistency and give the product a velvety feel.	Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.	Formula helper Dispersing – ensures the even distribution of particles. Emulsion stabilizing – increases the stability of a formula. Viscosity controlling – changes the thickness of a product. Formula helper Dispersing – ensures the even distribution of particles. Emulsion stabilizing – increases the stability of a formula. Viscosity controlling – changes the thickness of a product.
3	Propylene Glycol A clear, thick, odorless liquid of synthetic origin. Its main function is to stabilize cosmetic products exposed to varying temperatures. It is also a moderately strong humectant with similar properties to glycerin. Propylene Glycol A clear, thick, odorless liquid of synthetic origin. Its main function is to stabilize cosmetic products exposed to varying temperatures. It is also a moderately strong humectant with similar properties to glycerin.	Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.	Moisturizing (Humectant), Humectants are moisturizing ingredients that draw moisture to the skin, either from deeper layers or from the environment (when it's humid). Moisturizing (Humectant), Humectants are moisturizing ingredients that draw moisture to the skin, either from deeper layers or from the environment (when it's humid). Fragrance, Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Fragrance, Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Formula helper Solvent – a liquid that dissolves other ingredients. Viscosity controlling – changes the thickness of a product. Formula helper Solvent – a liquid that dissolves other ingredients. Viscosity controlling – changes the thickness of a product.
2.5	Polyglyceryl-3 Disiloxane Dimethicone Description is coming soon Polyglyceryl-3 Disiloxane Dimethicone Description is coming soon		Formula helper Emulsifying – helps to mix water and oil together. Solubilizing – helps ingredients dissolve. Viscosity controlling – changes the thickness of a product. Formula helper Emulsifying – helps to mix water and oil together. Solubilizing – helps ingredients dissolve. Viscosity controlling – changes the thickness of a product.
2	Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer Description is coming soon Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer Description is coming soon	Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.	Formula helper Film-forming – creates a film to increase wear time. Viscosity controlling – changes the thickness of a product. Formula helper Film-forming – creates a film to increase wear time. Viscosity controlling – changes the thickness of a product.
1.5	Methyl Methacrylate Crosspolymer A synthetic ingredient that is used for bulking, film-forming, and controlling viscosity. It can absorb large amounts of water and oil and creates a network for other ingredients to live in. Methyl Methacrylate Crosspolymer A synthetic ingredient that is used for bulking, film-forming, and controlling viscosity. It can absorb large amounts of water and oil and creates a network for other ingredients to live in.	Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.	Formula helper Bulking – increases the volume of a product. Film-forming – creates a film to increase wear time. Viscosity controlling – changes the thickness of a product. Formula helper Bulking – increases the volume of a product. Film-forming – creates a film to increase wear time. Viscosity controlling – changes the thickness of a product.
1.3	Boron Nitride A synthetically made compound that has several functions. As an opacifier, it can provide a range of appearances, ranging from translucent to completely opaque. It is also an excellent absorber and is capable of high oil absorption. Boron Nitride A synthetically made compound that has several functions. As an opacifier, it can provide a range of appearances, ranging from translucent to completely opaque. It is also an excellent absorber and is capable of high oil absorption.	Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.	Formula helper Absorbent – soaks up excess oil from the skin. Bulking – increases the volume of a product. Opacifying – reflects light and creates opaque products. Slip modifier – provides lubricity to a product. Formula helper Absorbent – soaks up excess oil from the skin. Bulking – increases the volume of a product. Opacifying – reflects light and creates opaque products. Slip modifier – provides lubricity to a product.
1	Phenoxyethanol The most frequently used preservative in skincare. It is a clear, oil-like liquid synthetic substance that protects products from harmful bacteria and yeast, whilst still leaving skin microflora unharmed. It is confirmed by research to be harmless. Phenoxyethanol The most frequently used preservative in skincare. It is a clear, oil-like liquid synthetic substance that protects products from harmful bacteria and yeast, whilst still leaving skin microflora unharmed. It is confirmed by research to be harmless.	Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.	Antimicrobial, Antimicrobials prevent the growth of harmful microorganisms on the skin. Antimicrobial, Antimicrobials prevent the growth of harmful microorganisms on the skin. Preservative Preservatives prevent the growth of bacteria and fungi in a product. Preservative Preservatives prevent the growth of bacteria and fungi in a product.
0.3	Caprylyl Glycol An emollient that improves product spreadability and offers a silky feel on the skin. It also acts as a preservative booster that improves the efficacy of other preservatives. According to the manufacturer, it is also a humectant moisturizer. Caprylyl Glycol An emollient that improves product spreadability and offers a silky feel on the skin. It also acts as a preservative booster that improves the efficacy of other preservatives. According to the manufacturer, it is also a humectant moisturizer.	Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.	Moisturizing (Humectant), Humectants are moisturizing ingredients that draw moisture to the skin, either from deeper layers or from the environment (when it's humid). Moisturizing (Humectant), Humectants are moisturizing ingredients that draw moisture to the skin, either from deeper layers or from the environment (when it's humid). Emollient, Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Emollient, Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Preservative Preservatives prevent the growth of bacteria and fungi in a product. Preservative Preservatives prevent the growth of bacteria and fungi in a product.
0.3	Polyacrylamide A synthetic ingredient that can thicken products instantly while still keeping them light and often gel-like. Polyacrylamide A synthetic ingredient that can thicken products instantly while still keeping them light and often gel-like.	Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.	Formula helper Antistatic – reduces electric charge buildup. Binding – bonds ingredients together. Film-forming – creates a film to increase wear time. Formula helper Antistatic – reduces electric charge buildup. Binding – bonds ingredients together. Film-forming – creates a film to increase wear time.
0.3	Ammonium Polyacryloyldimethyl Taurate An emulsion stabilizer and thickener with gelling properties. The products containing this ingredient frequently feature lightweight and refreshing aesthetics upon application to the skin. Ammonium Polyacryloyldimethyl Taurate An emulsion stabilizer and thickener with gelling properties. The products containing this ingredient frequently feature lightweight and refreshing aesthetics upon application to the skin.	Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.	Formula helper Emulsion stabilizing – increases the stability of a formula. Viscosity controlling – changes the thickness of a product. Formula helper Emulsion stabilizing – increases the stability of a formula. Viscosity controlling – changes the thickness of a product.
0.3	C13-14 Isoparaffin A lightweight petroleum derivative. It is a very thin liquid that functions as an emollient and a solvent for other liquids (such as thicker oils or silicones). C13-14 Isoparaffin A lightweight petroleum derivative. It is a very thin liquid that functions as an emollient and a solvent for other liquids (such as thicker oils or silicones).	Petroleum Ingredients derived from petroleum, also called crude oil. Crude oil deposits were obtained from the remains of ancient organisms, such as plants, algae, and bacteria. Petroleum Ingredients derived from petroleum, also called crude oil. Crude oil deposits were obtained from the remains of ancient organisms, such as plants, algae, and bacteria.	Emollient, Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Emollient, Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Formula helper Solvent – a liquid that dissolves other ingredients. Formula helper Solvent – a liquid that dissolves other ingredients.
0.3	Tetrasodium EDTA One of the most common synthetic chelators. It can reduce the 'hardness' of water and so is often used in rinse-off products. Tetrasodium EDTA One of the most common synthetic chelators. It can reduce the 'hardness' of water and so is often used in rinse-off products.	Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.	Formula helper Chelating – deactivates harmful heavy metal ions. Formula helper Chelating – deactivates harmful heavy metal ions.
0.3	Citric Acid A gently exfoliating AHA that helps to remove the top layer of dead skin cells. In comparison to other AHAs, citric acid has been shown to be one of the least effective. It is also very commonly used as a stabilizing and pH-controlling agent. Citric Acid A gently exfoliating AHA that helps to remove the top layer of dead skin cells. In comparison to other AHAs, citric acid has been shown to be one of the least effective. It is also very commonly used as a stabilizing and pH-controlling agent.	Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.	Exfoliant, Exfoliants remove dead skin cells from the surface of the skin via acid-based chemical reactions (e.g., AHA or BHA). Exfoliant, Exfoliants remove dead skin cells from the surface of the skin via acid-based chemical reactions (e.g., AHA or BHA). Formula helper Chelating – deactivates harmful heavy metal ions. pH adjuster – alters the pH level of a formula. Formula helper Chelating – deactivates harmful heavy metal ions. pH adjuster – alters the pH level of a formula.
0.3	Laureth-7 A mild but effective functional ingredient. It can emulsify (efficiently mix water and oil) without needing too much in a formula. Laureth-7 A mild but effective functional ingredient. It can emulsify (efficiently mix water and oil) without needing too much in a formula.	Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.	Formula helper Emulsifying – helps to mix water and oil together. Formula helper Emulsifying – helps to mix water and oil together.
0.3	Tocopherol Simply another name for vitamin E. Tocopherol is a fantastic ingredient and especially beneficial for dry and inflamed skin. It has occlusive moisturizing, emollient, antioxidant, and photoprotective properties. Tocopherol Simply another name for vitamin E. Tocopherol is a fantastic ingredient and especially beneficial for dry and inflamed skin. It has occlusive moisturizing, emollient, antioxidant, and photoprotective properties.	Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.	Moisturizing (Occlusive), Occlusives are moisturizing ingredients that seal moisture into the skin, forming a water-resistant barrier. Moisturizing (Occlusive), Occlusives are moisturizing ingredients that seal moisture into the skin, forming a water-resistant barrier. Antioxidant, Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging. Antioxidant, Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging. Emollient, Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Emollient, Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Fragrance, Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Fragrance, Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Formula helper Light stabilizing – absorbs UV light to protect ingredients. Formula helper Light stabilizing – absorbs UV light to protect ingredients.
0.3	Titanium Dioxide (CI 77891) One of two the most commonly used mineral sunscreens. It can absorb UV light, including UVB – which causes burning, tanning, and even skin cancer. Also used as a colorant, titanium dioxide gives a product a bright white color. Titanium Dioxide (CI 77891) One of two the most commonly used mineral sunscreens. It can absorb UV light, including UVB – which causes burning, tanning, and even skin cancer. Also used as a colorant, titanium dioxide gives a product a bright white color.	Naturally occurring These are ingredients initially present in nature, such as elements (Zinc, Gold, or Silver), minerals, or water. Naturally occurring These are ingredients initially present in nature, such as elements (Zinc, Gold, or Silver), minerals, or water.	Sunscreen, Sunscreens protect the skin from harmful ultraviolet (UV) radiation by absorbing or reflecting UV light. Sunscreen, Sunscreens protect the skin from harmful ultraviolet (UV) radiation by absorbing or reflecting UV light. Colorant, Colorants give color to skincare products. Colorant, Colorants give color to skincare products. Formula helper Light stabilizing – absorbs UV light to protect ingredients. Opacifying – reflects light and creates opaque products. Formula helper Light stabilizing – absorbs UV light to protect ingredients. Opacifying – reflects light and creates opaque products.

Water

Function:

Origin:

Dimethicone

Function:

Origin:

Glycerin

Function:

Origin:

Dimethicone Crosspolymer

Function:

Origin:

Propylene Glycol

Function:

Origin:

2.5

Polyglyceryl-3 Disiloxane Dimethicone

Function:

Origin:

Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer

Function:

Origin:

1.5

Methyl Methacrylate Crosspolymer

Function:

Origin:

1.3

Boron Nitride

Function:

Origin:

Phenoxyethanol

Function:

Origin:

0.3

Caprylyl Glycol

Function:

Origin:

0.3

Polyacrylamide

Function:

Origin:

0.3

Ammonium Polyacryloyldimethyl Taurate

Function:

Origin:

0.3

C13-14 Isoparaffin

Function:

Origin:

0.3

Tetrasodium EDTA

Function:

Origin:

0.3

Citric Acid

Function:

Origin:

0.3

Laureth-7

Function:

Origin:

0.3

Tocopherol

Function:

Origin:

0.3

Titanium Dioxide (CI 77891)

Function:

Origin:

Ratings

Glycerin

Propylene Glycol

Caprylyl Glycol

0.3

Benchmark

Dimethicone

9.0

Tocopherol

0.3

Benchmark

Moisturizing rating

7.0

Ingredient		Est. %	Benchmark Sciense based points to which we compare all humectants and all occlusives in a product to calculate its Humectancy and Occlusivity. Sciense based points to which we compare all humectants and all occlusives in a product to calculate its Humectancy and Occlusivity.	Raiting
Humectancy	All humectants	9.3	10	9.3
	Glycerin The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective. Glycerin The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.	6
	Propylene Glycol A clear, thick, odorless liquid of synthetic origin. Its main function is to stabilize cosmetic products exposed to varying temperatures. It is also a moderately strong humectant with similar properties to glycerin. Propylene Glycol A clear, thick, odorless liquid of synthetic origin. Its main function is to stabilize cosmetic products exposed to varying temperatures. It is also a moderately strong humectant with similar properties to glycerin.	3
	Caprylyl Glycol An emollient that improves product spreadability and offers a silky feel on the skin. It also acts as a preservative booster that improves the efficacy of other preservatives. According to the manufacturer, it is also a humectant moisturizer. Caprylyl Glycol An emollient that improves product spreadability and offers a silky feel on the skin. It also acts as a preservative booster that improves the efficacy of other preservatives. According to the manufacturer, it is also a humectant moisturizer.	0.3
Occlusivity	All occlusives	9.3	20	4.6
	Dimethicone The most common silicone in skincare. It forms a silky, smooth film on the skin’s surface and can help to prevent water loss. It also aids in wound healing and can treat and soften scars. Dimethicone is considered to be very safe for use. Dimethicone The most common silicone in skincare. It forms a silky, smooth film on the skin’s surface and can help to prevent water loss. It also aids in wound healing and can treat and soften scars. Dimethicone is considered to be very safe for use.	9.0
	Tocopherol Simply another name for vitamin E. Tocopherol is a fantastic ingredient and especially beneficial for dry and inflamed skin. It has occlusive moisturizing, emollient, antioxidant, and photoprotective properties. Tocopherol Simply another name for vitamin E. Tocopherol is a fantastic ingredient and especially beneficial for dry and inflamed skin. It has occlusive moisturizing, emollient, antioxidant, and photoprotective properties.	0.3
Moisturizing rating				7.0

Ingredient	Est. %	Benchmark According to various studies, a formula made up of 10% humectants will significantly increase skin hydration. Some studies also suggest that any further icrease in the consentration of humectants does not translate inty any more hydration and may even be dehydrating. To achieve maximum Humectancy, the product should have humectants with a total score of 10 and more. According to various studies, a formula made up of 10% humectants will significantly increase skin hydration. Some studies also suggest that any further icrease in the consentration of humectants does not translate inty any more hydration and may even be dehydrating. To achieve maximum Humectancy, the product should have humectants with a total score of 10 and more.	Humectancy
Glycerin The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective. Glycerin The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.	6
Propylene Glycol A clear, thick, odorless liquid of synthetic origin. Its main function is to stabilize cosmetic products exposed to varying temperatures. It is also a moderately strong humectant with similar properties to glycerin. Propylene Glycol A clear, thick, odorless liquid of synthetic origin. Its main function is to stabilize cosmetic products exposed to varying temperatures. It is also a moderately strong humectant with similar properties to glycerin.	3
Caprylyl Glycol An emollient that improves product spreadability and offers a silky feel on the skin. It also acts as a preservative booster that improves the efficacy of other preservatives. According to the manufacturer, it is also a humectant moisturizer. Caprylyl Glycol An emollient that improves product spreadability and offers a silky feel on the skin. It also acts as a preservative booster that improves the efficacy of other preservatives. According to the manufacturer, it is also a humectant moisturizer.	0.3
All humectants	9.3	10	9.3

Glycerin

Propylene Glycol

Caprylyl Glycol

0.3

Benchmark

Ingredient	Est. %	Benchmark The most occlusive product possible is 100% petrolatum (hello Vaseline Jelly). According to studies, hovewer, even 10% petrolatum can achieve almost the same mosturizing effect. The occlusive properties of petrolatum are at least twice as superior as other occlusive ingredients. This is why, in order to match the moisturizing efficacy of 10% petrolatum, a product needs to contain at least 20% of other occlusives. Our benchmark for maximum Occlusivity is 20 (and the petrolatum score is always doubled). The most occlusive product possible is 100% petrolatum (hello Vaseline Jelly). According to studies, hovewer, even 10% petrolatum can achieve almost the same mosturizing effect. The occlusive properties of petrolatum are at least twice as superior as other occlusive ingredients. This is why, in order to match the moisturizing efficacy of 10% petrolatum, a product needs to contain at least 20% of other occlusives. Our benchmark for maximum Occlusivity is 20 (and the petrolatum score is always doubled).	Occlusivity
Dimethicone The most common silicone in skincare. It forms a silky, smooth film on the skin’s surface and can help to prevent water loss. It also aids in wound healing and can treat and soften scars. Dimethicone is considered to be very safe for use. Dimethicone The most common silicone in skincare. It forms a silky, smooth film on the skin’s surface and can help to prevent water loss. It also aids in wound healing and can treat and soften scars. Dimethicone is considered to be very safe for use.	9
Tocopherol Simply another name for vitamin E. Tocopherol is a fantastic ingredient and especially beneficial for dry and inflamed skin. It has occlusive moisturizing, emollient, antioxidant, and photoprotective properties. Tocopherol Simply another name for vitamin E. Tocopherol is a fantastic ingredient and especially beneficial for dry and inflamed skin. It has occlusive moisturizing, emollient, antioxidant, and photoprotective properties.	0.3
All occlusives	9.3	20	4.6

Dimethicone

9.0

Tocopherol

0.3

Benchmark

Ingredient	Ingredient anti-wrinkle power Shows on a scale of 0-10 how effective an ingredient is at reducing wrinkles. Both the Reported Efficacy of the ingredient and the Strength of Evidence are taken into account. Shows on a scale of 0-10 how effective an ingredient is at reducing wrinkles. Both the Reported Efficacy of the ingredient and the Strength of Evidence are taken into account.	when present at, %	in this formula est. %	Rating
None
Total				0

None

Anti-wrinkle rating

Ingredient	Est. %	Benchmark It differs from one antioxidant ingredient to another, but, on average, the research suggests that topically applied antioxidants are effective in consentrations of 3% or above. Any product with a total antioxidant score of 3 or more is considered to be reach in antioxidants. It differs from one antioxidant ingredient to another, but, on average, the research suggests that topically applied antioxidants are effective in consentrations of 3% or above. Any product with a total antioxidant score of 3 or more is considered to be reach in antioxidants.	Rich in Antioxidants
Tocopherol Simply another name for vitamin E. Tocopherol is a fantastic ingredient and especially beneficial for dry and inflamed skin. It has occlusive moisturizing, emollient, antioxidant, and photoprotective properties. Tocopherol Simply another name for vitamin E. Tocopherol is a fantastic ingredient and especially beneficial for dry and inflamed skin. It has occlusive moisturizing, emollient, antioxidant, and photoprotective properties.	0.3
All antioxidants	0.3	3	No

Tocopherol

0.3

Benchmark

Ingredient	Est. %	Benchmark The effective concentration of soothing ingredients varies, but we consider a product rich in soothing ingredients if their estimated concentration is equal to or higher than 5%. The effective concentration of soothing ingredients varies, but we consider a product rich in soothing ingredients if their estimated concentration is equal to or higher than 5%.	Rich in Soothing
None
All soothing	0	5	No

None

Benchmark

Ingredients explained

Water
Est. %	65
Function	Solvent Solvent – a liquid that dissolves other ingredients. Solvent Solvent – a liquid that dissolves other ingredients.
Origin	Naturally occurring These are ingredients initially present in nature, such as elements (Zinc, Gold, or Silver), minerals, or water. Naturally occurring These are ingredients initially present in nature, such as elements (Zinc, Gold, or Silver), minerals, or water.

The most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.

Dimethicone
Est. %	9
Function	Moisturizing (Occlusive), Occlusives are moisturizing ingredients that seal moisture into the skin, forming a water-resistant barrier. Moisturizing (Occlusive), Occlusives are moisturizing ingredients that seal moisture into the skin, forming a water-resistant barrier. Emollient, Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Emollient, Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Antifoaming, Antifoaming – reduces or prevents the formation of foam. Antifoaming, Antifoaming – reduces or prevents the formation of foam. Solvent Solvent – a liquid that dissolves other ingredients. Solvent Solvent – a liquid that dissolves other ingredients.
Origin	Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.

The most common silicone in skincare. It forms a silky, smooth film on the skin’s surface and can help to prevent water loss. It also aids in wound healing and can treat and soften scars. Dimethicone is considered to be very safe for use.

Glycerin
Est. %	6
Function	Moisturizing (Humectant), Humectants are moisturizing ingredients that draw moisture to the skin, either from deeper layers or from the environment (when it's humid). Moisturizing (Humectant), Humectants are moisturizing ingredients that draw moisture to the skin, either from deeper layers or from the environment (when it's humid). Emollient, Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Emollient, Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Fragrance, Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Fragrance, Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Denaturant, Denaturant – turns alcohol undrinkable. Denaturant, Denaturant – turns alcohol undrinkable. Solvent, Solvent – a liquid that dissolves other ingredients. Solvent, Solvent – a liquid that dissolves other ingredients. Viscosity Controlling Viscosity controlling – changes the thickness of a product. Viscosity Controlling Viscosity controlling – changes the thickness of a product.
Origin	Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Synthetic, All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic, All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Animal Ingredients derived from animals (including birds, fish, crustaceans, mollusks, and insects) or produced by animals (e.g. dairy- and egg-derived ingredients, bee products, silk, pearls, etc.) Animal Ingredients derived from animals (including birds, fish, crustaceans, mollusks, and insects) or produced by animals (e.g. dairy- and egg-derived ingredients, bee products, silk, pearls, etc.)

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

Dimethicone Crosspolymer
Est. %	4
Function	Dispersing, Dispersing – ensures the even distribution of particles. Dispersing, Dispersing – ensures the even distribution of particles. Emulsion Stabilizing, Emulsion stabilizing – increases the stability of a formula. Emulsion Stabilizing, Emulsion stabilizing – increases the stability of a formula. Viscosity Controlling Viscosity controlling – changes the thickness of a product. Viscosity Controlling Viscosity controlling – changes the thickness of a product.
Origin	Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.

A group of ingredients that are typically added to skincare products to adjust the formula. Dimethicone Crosspolymers stabilize a formula, regulate its thickness and consistency and give the product a velvety feel.

Propylene Glycol
Est. %	3
Function	Moisturizing (Humectant), Humectants are moisturizing ingredients that draw moisture to the skin, either from deeper layers or from the environment (when it's humid). Moisturizing (Humectant), Humectants are moisturizing ingredients that draw moisture to the skin, either from deeper layers or from the environment (when it's humid). Fragrance, Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Fragrance, Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Solvent, Solvent – a liquid that dissolves other ingredients. Solvent, Solvent – a liquid that dissolves other ingredients. Viscosity Controlling Viscosity controlling – changes the thickness of a product. Viscosity Controlling Viscosity controlling – changes the thickness of a product.
Origin	Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.

A clear, thick, odorless liquid of synthetic origin. Its main function is to stabilize cosmetic products exposed to varying temperatures. It is also a moderately strong humectant with similar properties to glycerin.

Polyglyceryl-3 Disiloxane Dimethicone
Est. %	2.5
Function	Emulsifying, Emulsifying – helps to mix water and oil together. Emulsifying, Emulsifying – helps to mix water and oil together. Solubilizing, Solubilizing – helps ingredients dissolve. Solubilizing, Solubilizing – helps ingredients dissolve. Viscosity Controlling Viscosity controlling – changes the thickness of a product. Viscosity Controlling Viscosity controlling – changes the thickness of a product.
Origin

Description is coming soon

Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer
Est. %	2
Function	Film-Forming, Film-forming – creates a film to increase wear time. Film-Forming, Film-forming – creates a film to increase wear time. Viscosity Controlling Viscosity controlling – changes the thickness of a product. Viscosity Controlling Viscosity controlling – changes the thickness of a product.
Origin	Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.

Description is coming soon

Methyl Methacrylate Crosspolymer
Est. %	1.5
Function	Bulking, Bulking – increases the volume of a product. Bulking, Bulking – increases the volume of a product. Film-Forming, Film-forming – creates a film to increase wear time. Film-Forming, Film-forming – creates a film to increase wear time. Viscosity Controlling Viscosity controlling – changes the thickness of a product. Viscosity Controlling Viscosity controlling – changes the thickness of a product.
Origin	Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.

A synthetic ingredient that is used for bulking, film-forming, and controlling viscosity. It can absorb large amounts of water and oil and creates a network for other ingredients to live in.

Boron Nitride
Est. %	1.3
Function	Absorbent, Absorbent – soaks up excess oil from the skin. Absorbent, Absorbent – soaks up excess oil from the skin. Bulking, Bulking – increases the volume of a product. Bulking, Bulking – increases the volume of a product. Opacifying, Opacifying – reflects light and creates opaque products. Opacifying, Opacifying – reflects light and creates opaque products. Slip Modifier Slip modifier – provides lubricity to a product. Slip Modifier Slip modifier – provides lubricity to a product.
Origin	Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.

A synthetically made compound that has several functions. As an opacifier, it can provide a range of appearances, ranging from translucent to completely opaque. It is also an excellent absorber and is capable of high oil absorption.

Phenoxyethanol
Est. %	1
Function	Antimicrobial, Antimicrobials prevent the growth of harmful microorganisms on the skin. Antimicrobial, Antimicrobials prevent the growth of harmful microorganisms on the skin. Preservative Preservatives prevent the growth of bacteria and fungi in a product. Preservative Preservatives prevent the growth of bacteria and fungi in a product.
Origin	Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.

The most frequently used preservative in skincare. It is a clear, oil-like liquid synthetic substance that protects products from harmful bacteria and yeast, whilst still leaving skin microflora unharmed. It is confirmed by research to be harmless.

Caprylyl Glycol
Est. %	0.3
Function	Moisturizing (Humectant), Humectants are moisturizing ingredients that draw moisture to the skin, either from deeper layers or from the environment (when it's humid). Moisturizing (Humectant), Humectants are moisturizing ingredients that draw moisture to the skin, either from deeper layers or from the environment (when it's humid). Emollient, Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Emollient, Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Preservative Preservatives prevent the growth of bacteria and fungi in a product. Preservative Preservatives prevent the growth of bacteria and fungi in a product.
Origin	Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.

An emollient that improves product spreadability and offers a silky feel on the skin. It also acts as a preservative booster that improves the efficacy of other preservatives. According to the manufacturer, it is also a humectant moisturizer.

Polyacrylamide
Est. %	0.3
Function	Antistatic, Antistatic – reduces electric charge buildup. Antistatic, Antistatic – reduces electric charge buildup. Binding, Binding – bonds ingredients together. Binding, Binding – bonds ingredients together. Film-Forming Film-forming – creates a film to increase wear time. Film-Forming Film-forming – creates a film to increase wear time.
Origin	Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.

A synthetic ingredient that can thicken products instantly while still keeping them light and often gel-like.

Ammonium Polyacryloyldimethyl Taurate
Est. %	0.3
Function	Emulsion Stabilizing, Emulsion stabilizing – increases the stability of a formula. Emulsion Stabilizing, Emulsion stabilizing – increases the stability of a formula. Viscosity Controlling Viscosity controlling – changes the thickness of a product. Viscosity Controlling Viscosity controlling – changes the thickness of a product.
Origin	Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.

An emulsion stabilizer and thickener with gelling properties. The products containing this ingredient frequently feature lightweight and refreshing aesthetics upon application to the skin.

C13-14 Isoparaffin
Est. %	0.3
Function	Emollient, Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Emollient, Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Solvent Solvent – a liquid that dissolves other ingredients. Solvent Solvent – a liquid that dissolves other ingredients.
Origin	Petroleum Ingredients derived from petroleum, also called crude oil. Crude oil deposits were obtained from the remains of ancient organisms, such as plants, algae, and bacteria. Petroleum Ingredients derived from petroleum, also called crude oil. Crude oil deposits were obtained from the remains of ancient organisms, such as plants, algae, and bacteria.

A lightweight petroleum derivative. It is a very thin liquid that functions as an emollient and a solvent for other liquids (such as thicker oils or silicones).

Tetrasodium EDTA
Est. %	0.3
Function	Chelating Chelating – deactivates harmful heavy metal ions. Chelating Chelating – deactivates harmful heavy metal ions.
Origin	Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.

One of the most common synthetic chelators. It can reduce the 'hardness' of water and so is often used in rinse-off products.

Citric Acid
Est. %	0.3
Function	Exfoliant, Exfoliants remove dead skin cells from the surface of the skin via acid-based chemical reactions (e.g., AHA or BHA). Exfoliant, Exfoliants remove dead skin cells from the surface of the skin via acid-based chemical reactions (e.g., AHA or BHA). Chelating, Chelating – deactivates harmful heavy metal ions. Chelating, Chelating – deactivates harmful heavy metal ions. pH Adjuster pH adjuster – alters the pH level of a formula. pH Adjuster pH adjuster – alters the pH level of a formula.
Origin	Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.

A gently exfoliating AHA that helps to remove the top layer of dead skin cells. In comparison to other AHAs, citric acid has been shown to be one of the least effective. It is also very commonly used as a stabilizing and pH-controlling agent.

Laureth-7
Est. %	0.3
Function	Emulsifying Emulsifying – helps to mix water and oil together. Emulsifying Emulsifying – helps to mix water and oil together.
Origin	Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.

A mild but effective functional ingredient. It can emulsify (efficiently mix water and oil) without needing too much in a formula.

Tocopherol
Est. %	0.3
Function	Moisturizing (Occlusive), Occlusives are moisturizing ingredients that seal moisture into the skin, forming a water-resistant barrier. Moisturizing (Occlusive), Occlusives are moisturizing ingredients that seal moisture into the skin, forming a water-resistant barrier. Antioxidant, Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging. Antioxidant, Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging. Emollient, Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Emollient, Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Fragrance, Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Fragrance, Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Light Stabilizing Light stabilizing – absorbs UV light to protect ingredients. Light Stabilizing Light stabilizing – absorbs UV light to protect ingredients.
Origin	Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.

Simply another name for vitamin E. Tocopherol is a fantastic ingredient and especially beneficial for dry and inflamed skin. It has occlusive moisturizing, emollient, antioxidant, and photoprotective properties.

Titanium Dioxide (CI 77891)
Est. %	0.3
Function	Sunscreen, Sunscreens protect the skin from harmful ultraviolet (UV) radiation by absorbing or reflecting UV light. Sunscreen, Sunscreens protect the skin from harmful ultraviolet (UV) radiation by absorbing or reflecting UV light. Colorant, Colorants give color to skincare products. Colorant, Colorants give color to skincare products. Light Stabilizing, Light stabilizing – absorbs UV light to protect ingredients. Light Stabilizing, Light stabilizing – absorbs UV light to protect ingredients. Opacifying Opacifying – reflects light and creates opaque products. Opacifying Opacifying – reflects light and creates opaque products.
Origin	Naturally occurring These are ingredients initially present in nature, such as elements (Zinc, Gold, or Silver), minerals, or water. Naturally occurring These are ingredients initially present in nature, such as elements (Zinc, Gold, or Silver), minerals, or water.

One of two the most commonly used mineral sunscreens. It can absorb UV light, including UVB – which causes burning, tanning, and even skin cancer. Also used as a colorant, titanium dioxide gives a product a bright white color.