Charms Cosmetic Skincare Cleanser & Make Up Remover Ingredients + Evidence-Based Efficacy Review

Charms Cosmetic Skincare Cleanser & Make Up Remover Ingredients

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Full Ingredient List (INCI):

Water, Lactic Acid, Ammonium Lauryl Sulfate, Lauryl Glucoside, Polyquaternium-7, Palm Kernelamide DEA, Tetrasodium EDTA, Glycerin, Methyl Hydroxyethylcellulose, Hamamelis Virginiana (Witch Hazel) Extract, Tocopheryl Acetate, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Propolis Extract, Fragrance, CI 16255

Review

Does Charms Cosmetic Skincare Cleanser & Make Up Remover Work?

According to CreamScan's analysis of the ingredient list, here’s what Charms Cosmetic Skincare Cleanser & Make Up Remover has to offer:

✅ Light moisturizing. It has a moisturizing rating of 3.2 out of 10.

Key Benefits of Charms Cosmetic Skincare Cleanser & Make Up Remover

These are the key benefits you can expect from using Charms Cosmetic Skincare Cleanser & Make Up Remover:

🔵 Lightweight Purely Humectant Moisturizer Well-Suited for Oily Skin

According to CreamScan analysis, Charms Cosmetic Skincare Cleanser & Make Up Remover is lightly moisturizing, with a moisturizing rating of 3.2 out of 10.

Is it more humectant or occlusive? Purely humectant. It has zero occlusivity (we didn't find any occlusive ingredients on the ingredient list) and a high humectancy of 6.3 out of 10, primarily due to the high content of Lactic Acid (est. ≈6.0%).

This humectant-rich product, when used alone as a moisturizer, is well-suited for oily skin, providing moderate hydration in a lightweight, fast-absorbing formula without any occlusive ingredients.

📌 Certain studies suggest that humectants alone may not effectively moisturize the skin. If you use this product as your only moisturizer, we recommend following it with one that contains at least some occlusive ingredients.

💧 A Humectant Enhancement for Any Skincare Routine

But it’s not limited to oily skin - such a humectant enhancement will also positively contribute to the moisturizing efficacy of any skincare routine when used as a step before applying the main moisturizer. This type of formulation is typically used in serums, where a light, fast-absorbing texture is key.

Please refer to the Ratings section below for details of the moisturizing rating calculation.

📌 Please note that this is not a complete list of benefits. We are in the process of enhancing our model to incorporate anti-pigmentation, exfoliation and anti-acne ratings.

Things to Be Aware Of: Charms Cosmetic Skincare Cleanser & Make Up Remover

CreamScan identified a few things to consider before adding Charms Cosmetic Skincare Cleanser & Make Up Remover to your skincare routine:

⚠️ If It’s an Exfoliator, It May Increase Skin Photosensitivity Due to Lactic Acid

This product contains lactic acid, a popular AHA known for its ability to gently exfoliate and brighten the skin. It works by removing dead skin cells, revealing new, more delicate skin that is more vulnerable to sun damage.

In smaller quantities, lactic acid is often used as a pH adjuster and may not significantly contribute to exfoliation. However, at higher concentrations, it functions as an effective exfoliant with benefits and risks similar to other AHAs. Products with AHAs, including lactic acid, may increase skin sensitivity, making it more prone to sunburn or irritation when exposed to UV rays.

If this product is designed for exfoliation, applying a broad-spectrum sunscreen with at least SPF 30 daily is essential to protect your skin. Always check the label or the manufacturer’s website for specific usage instructions.

⚠️ If It’s Your Only Moisturizer, It Needs to Be Paired with Some Occlusives

While humectants are highly effective at attracting water to the skin, studies (J. N. Kraft, C. W. Lynde) suggest they may not be efficient when used alone.

One major drawback of purely humectant moisturization is that the water attracted by humectants to the upper layers of the skin can evaporate completely into the environment through transepidermal water loss (TEWL). Adding occlusive ingredients helps seal this moisture into the skin and prevent further water loss.

If you’re using Charms Cosmetic Skincare Cleanser & Make Up Remover as your only moisturizer, consider pairing it with one that contains at least some occlusive ingredients, such as oils, butters, or silicones. These work alongside humectants to create a protective barrier, locking in hydration and ensuring longer-lasting moisturization. The amount of occlusive needed depends on your skin type - the drier the skin, the more occlusives it requires.

If this product is used not as a standalone moisturizer but as part of your skincare routine, such as a toner or serum, it should be applied before your main moisturizer (unless it's a sunscreen), which will provide the necessary occlusivity on top of it.

Pros & Cons of Charms Cosmetic Skincare Cleanser & Make Up Remover

Here’s an overview of the pros and cons of Charms Cosmetic Skincare Cleanser & Make Up Remover to help you decide if it’s the right choice for your skincare routine:

🟩 Pros:

✅ When used alone: Provides humectant-rich moisturizing well-suited for oily skin

✅ As part of a routine: A humectant moisturizing enhancement, beneficial for any skin type

✅ Lightweight texture

⭕ Cons:

⚠️ Only if used as a standalone moisturizer - it needs to be paired with occlusives to seal in humectants

Summary: Charms Cosmetic Skincare Cleanser & Make Up Remover

Based on the ingredient list analysis, CreamScan AI suggests that Charms Cosmetic Skincare Cleanser & Make Up Remover

, when used alone, delivers lightweight, humectant-rich moisturizing that is well-suited for oily skin. As part of a moisturizing routine, it provides a humectant enhancement, beneficial for all skin types.

That said, there are some things about Charms Cosmetic Skincare Cleanser & Make Up Remover worth noting.

Looking at its moisturizing profile, we found that it doesn’t contain any occlusive ingredients, potentially allowing the moisture attracted to the skin by humectants to evaporate. Therefore, if it’s used as the only moisturizer in a routine, it’s recommended to pair it with one that contains at least some occlusive ingredients, such as oils, butters, or silicones.

📌 Fact check. At CreamScan, we are committed to accuracy and fairness. If you spot any errors or something that doesn’t seem right, please click here to let us know. We regularly update the ingredient lists and monitor the latest research on ingredient efficacy to ensure that our information remains as complete and precise as possible. The information provided here is for informational purposes only and does not substitute professional advice. We do not guarantee the efficacy or safety of any product, as individual results may vary.

Antimicrobial
Astringent
Cleansing
Fragrance
Colorant
Formula helpers

Other

Est. % The Estimated % is our algorithm-based assumption about an ingredient's concentration in a formula. Learn more The Estimated % is our algorithm-based assumption about an ingredient's concentration in a formula. Learn more	Ingredient	Origin	Functions
80	Water The most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients. Water The most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.	Naturally occurring These are ingredients initially present in nature, such as elements (Zinc, Gold, or Silver), minerals, or water. Naturally occurring These are ingredients initially present in nature, such as elements (Zinc, Gold, or Silver), minerals, or water.	Formula helper Solvent – a liquid that dissolves other ingredients. Formula helper Solvent – a liquid that dissolves other ingredients.
6	Lactic Acid The most popular AHA in skincare and less irritating than glycolic acid. It can be naturally found in sour milk. It is a humectant moisturizing, pH stabilizing, and gently exfoliating ingredient, able to soften dry, cracked, and peeling skin. Lactic Acid The most popular AHA in skincare and less irritating than glycolic acid. It can be naturally found in sour milk. It is a humectant moisturizing, pH stabilizing, and gently exfoliating ingredient, able to soften dry, cracked, and peeling skin.	Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Animal Ingredients derived from animals (including birds, fish, crustaceans, mollusks, and insects) or produced by animals (e.g. dairy- and egg-derived ingredients, bee products, silk, pearls, etc.) Animal Ingredients derived from animals (including birds, fish, crustaceans, mollusks, and insects) or produced by animals (e.g. dairy- and egg-derived ingredients, bee products, silk, pearls, etc.)	Moisturizing (Humectant) Humectants are moisturizing ingredients that draw moisture to the skin, either from deeper layers or from the environment (when it's humid). Moisturizing (Humectant) Humectants are moisturizing ingredients that draw moisture to the skin, either from deeper layers or from the environment (when it's humid). Exfoliant Exfoliants remove dead skin cells from the surface of the skin via acid-based chemical reactions (e.g., AHA or BHA). Exfoliant Exfoliants remove dead skin cells from the surface of the skin via acid-based chemical reactions (e.g., AHA or BHA). Anti-Pigmentation Anti-pigmentation ingredients help to even skin tone by reducing the intensity of dark spots and hyperpigmentation. Anti-Pigmentation Anti-pigmentation ingredients help to even skin tone by reducing the intensity of dark spots and hyperpigmentation. Fragrance Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Fragrance Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Formula helper pH adjuster – alters the pH level of a formula. Formula helper pH adjuster – alters the pH level of a formula.
4	Ammonium Lauryl Sulfate A synthetic cleansing ingredient that produces a dense, creamy foam. Ammonium Lauryl Sulfate A synthetic cleansing ingredient that produces a dense, creamy foam.	Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.	Cleansing Cleansing ingredients, also known as surfactants, clear dirt and buildup from the skin. Cleansing Cleansing ingredients, also known as surfactants, clear dirt and buildup from the skin. Formula helper Foaming – creates foam of varying densities. Formula helper Foaming – creates foam of varying densities.
3	Lauryl Glucoside A natural nonionic surfactant, which means it acts as an effective cleansing ingredient. It can act alone as a cleanser or be paired with anionic surfactants to make them milder on the skin. Lauryl Glucoside A natural nonionic surfactant, which means it acts as an effective cleansing ingredient. It can act alone as a cleanser or be paired with anionic surfactants to make them milder on the skin.	Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.	Cleansing Cleansing ingredients, also known as surfactants, clear dirt and buildup from the skin. Cleansing Cleansing ingredients, also known as surfactants, clear dirt and buildup from the skin.
2	Polyquaternium-7 A positively-charged ingredient that forms films to protect the rest of the product. Polyquaternium-7 A positively-charged ingredient that forms films to protect the rest of the product.	Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.	Formula helper Antistatic – reduces electric charge buildup. Film-forming – creates a film to increase wear time. Formula helper Antistatic – reduces electric charge buildup. Film-forming – creates a film to increase wear time.
1.5	Palm Kernelamide DEA Palm Kernelamide DEA		Formula helper Emulsifying – helps to mix water and oil together. Emulsion stabilizing – increases the stability of a formula. Foaming – creates foam of varying densities. Viscosity controlling – changes the thickness of a product. Formula helper Emulsifying – helps to mix water and oil together. Emulsion stabilizing – increases the stability of a formula. Foaming – creates foam of varying densities. Viscosity controlling – changes the thickness of a product.
0.3	Tetrasodium EDTA One of the most common synthetic chelators. It can reduce the 'hardness' of water and so is often used in rinse-off products. Tetrasodium EDTA One of the most common synthetic chelators. It can reduce the 'hardness' of water and so is often used in rinse-off products.	Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.	Formula helper Chelating – deactivates harmful heavy metal ions. Formula helper Chelating – deactivates harmful heavy metal ions.
0.3	Glycerin The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective. Glycerin The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.	Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Animal Ingredients derived from animals (including birds, fish, crustaceans, mollusks, and insects) or produced by animals (e.g. dairy- and egg-derived ingredients, bee products, silk, pearls, etc.) Animal Ingredients derived from animals (including birds, fish, crustaceans, mollusks, and insects) or produced by animals (e.g. dairy- and egg-derived ingredients, bee products, silk, pearls, etc.)	Moisturizing (Humectant) Humectants are moisturizing ingredients that draw moisture to the skin, either from deeper layers or from the environment (when it's humid). Moisturizing (Humectant) Humectants are moisturizing ingredients that draw moisture to the skin, either from deeper layers or from the environment (when it's humid). Emollient Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Emollient Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Fragrance Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Fragrance Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Formula helper Denaturant – turns alcohol undrinkable. Solvent – a liquid that dissolves other ingredients. Viscosity controlling – changes the thickness of a product. Formula helper Denaturant – turns alcohol undrinkable. Solvent – a liquid that dissolves other ingredients. Viscosity controlling – changes the thickness of a product.
0.3	Methyl Hydroxyethylcellulose Methyl Hydroxyethylcellulose		Formula helper Adhesive – allows products to better stick to the skin. Emulsion stabilizing – increases the stability of a formula. Light stabilizing – absorbs UV light to protect ingredients. Viscosity controlling – changes the thickness of a product. Formula helper Adhesive – allows products to better stick to the skin. Emulsion stabilizing – increases the stability of a formula. Light stabilizing – absorbs UV light to protect ingredients. Viscosity controlling – changes the thickness of a product.
0.3	Hamamelis Virginiana (Witch Hazel) Extract An extract obtained from the twigs and/or leaves of witch hazel. It is one of the oldest skincare remedies known to man. It is astringent and sebum regulating, meaning that it controls the amount of sebum that the skin produces. Hamamelis Virginiana (Witch Hazel) Extract An extract obtained from the twigs and/or leaves of witch hazel. It is one of the oldest skincare remedies known to man. It is astringent and sebum regulating, meaning that it controls the amount of sebum that the skin produces.	Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials.	Antioxidant Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging. Antioxidant Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging. Anti-Acne Anti-acne agents treat acne blemishes, blackheads, and whiteheads. Anti-Acne Anti-acne agents treat acne blemishes, blackheads, and whiteheads. Sebum Regulating Sebum regulating agents reduce excess oil production in the skin. Sebum Regulating Sebum regulating agents reduce excess oil production in the skin. Soothing Soothing ingredients reduce the signs of sensitivity in irritated and inflamed skin. This includes anti-inflammatory ingredients, anti-itch agents, and topical analgesics. Soothing Soothing ingredients reduce the signs of sensitivity in irritated and inflamed skin. This includes anti-inflammatory ingredients, anti-itch agents, and topical analgesics. Astringent Astringent ingredients provide the skin with a tightened feeling, help to reduce the appearance of large pores, and assist in the healing of small cuts and wounds. Astringent Astringent ingredients provide the skin with a tightened feeling, help to reduce the appearance of large pores, and assist in the healing of small cuts and wounds.
0.3	Tocopheryl Acetate An antioxidant derivative of tocopherol (vitamin E). It helps to protect cells from free radicals and UV damage through the conversion to active vitamin E in the skin. It is more stable than tocopherol. Tocopheryl Acetate An antioxidant derivative of tocopherol (vitamin E). It helps to protect cells from free radicals and UV damage through the conversion to active vitamin E in the skin. It is more stable than tocopherol.	Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.	Antioxidant Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging. Antioxidant Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging.
0.3	Melaleuca Alternifolia (Tea Tree) Leaf Oil A fragrant and antioxidant essential tea tree oil praised for its antiseptic and antimicrobial properties. Tea tree oil helps to treat acne, inflamed skin, and small wounds. It might, however, cause allergies and skin irritations. Melaleuca Alternifolia (Tea Tree) Leaf Oil A fragrant and antioxidant essential tea tree oil praised for its antiseptic and antimicrobial properties. Tea tree oil helps to treat acne, inflamed skin, and small wounds. It might, however, cause allergies and skin irritations.	Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials.	Antioxidant Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging. Antioxidant Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging. Anti-Acne Anti-acne agents treat acne blemishes, blackheads, and whiteheads. Anti-Acne Anti-acne agents treat acne blemishes, blackheads, and whiteheads. Soothing Soothing ingredients reduce the signs of sensitivity in irritated and inflamed skin. This includes anti-inflammatory ingredients, anti-itch agents, and topical analgesics. Soothing Soothing ingredients reduce the signs of sensitivity in irritated and inflamed skin. This includes anti-inflammatory ingredients, anti-itch agents, and topical analgesics. Antimicrobial Antimicrobials prevent the growth of harmful microorganisms on the skin. Antimicrobial Antimicrobials prevent the growth of harmful microorganisms on the skin. Fragrance Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Fragrance Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients.
0.3	Propolis Extract A famous bee product that has traditionally been used to treat inflammation and wounds. The extract is soothing and promotes skin healing. Propolis Extract A famous bee product that has traditionally been used to treat inflammation and wounds. The extract is soothing and promotes skin healing.	Animal Ingredients derived from animals (including birds, fish, crustaceans, mollusks, and insects) or produced by animals (e.g. dairy- and egg-derived ingredients, bee products, silk, pearls, etc.) Animal Ingredients derived from animals (including birds, fish, crustaceans, mollusks, and insects) or produced by animals (e.g. dairy- and egg-derived ingredients, bee products, silk, pearls, etc.)	Antioxidant Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging. Antioxidant Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging. Soothing Soothing ingredients reduce the signs of sensitivity in irritated and inflamed skin. This includes anti-inflammatory ingredients, anti-itch agents, and topical analgesics. Soothing Soothing ingredients reduce the signs of sensitivity in irritated and inflamed skin. This includes anti-inflammatory ingredients, anti-itch agents, and topical analgesics. Antimicrobial Antimicrobials prevent the growth of harmful microorganisms on the skin. Antimicrobial Antimicrobials prevent the growth of harmful microorganisms on the skin.
0.3	Fragrance Under trade secret law, manufacturers have the right not to disclose what exactly went into the fragrance and use the unspecific word Fragrance or Parfum instead. Many fragrances are highly allergenic. Fragrance Under trade secret law, manufacturers have the right not to disclose what exactly went into the fragrance and use the unspecific word Fragrance or Parfum instead. Many fragrances are highly allergenic.	Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Animal Ingredients derived from animals (including birds, fish, crustaceans, mollusks, and insects) or produced by animals (e.g. dairy- and egg-derived ingredients, bee products, silk, pearls, etc.) Animal Ingredients derived from animals (including birds, fish, crustaceans, mollusks, and insects) or produced by animals (e.g. dairy- and egg-derived ingredients, bee products, silk, pearls, etc.)	Fragrance Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Fragrance Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients.
0.3	CI 16255 CI 16255	Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.	Colorant Colorants give color to skincare products. Colorant Colorants give color to skincare products.

Water

Function:

Origin:

Lactic Acid

Function:

Origin:

Ammonium Lauryl Sulfate

Function:

Origin:

Lauryl Glucoside

Function:

Origin:

Polyquaternium-7

Function:

Origin:

1.5

Palm Kernelamide DEA

Function:

Origin:

0.3

Tetrasodium EDTA

Function:

Origin:

0.3

Glycerin

Function:

Origin:

0.3

Methyl Hydroxyethylcellulose

Function:

Origin:

0.3

Hamamelis Virginiana (Witch Hazel) Extract

Function:

Origin:

0.3

Tocopheryl Acetate

Function:

Origin:

0.3

Melaleuca Alternifolia (Tea Tree) Leaf Oil

Function:

Origin:

0.3

Propolis Extract

Function:

Origin:

0.3

Fragrance

Function:

Origin:

0.3

CI 16255

Function:

Origin:

Ratings

Lactic Acid

Glycerin

0.3

Benchmark

None

Benchmark

Moisturizing rating

3.2

Ingredient		Est. %	Benchmark Sciense based points to which we compare all humectants and all occlusives in a product to calculate its Humectancy and Occlusivity. Sciense based points to which we compare all humectants and all occlusives in a product to calculate its Humectancy and Occlusivity.	Raiting
Humectancy	All humectants	6.3	10	6.3
	Lactic Acid The most popular AHA in skincare and less irritating than glycolic acid. It can be naturally found in sour milk. It is a humectant moisturizing, pH stabilizing, and gently exfoliating ingredient, able to soften dry, cracked, and peeling skin. Lactic Acid The most popular AHA in skincare and less irritating than glycolic acid. It can be naturally found in sour milk. It is a humectant moisturizing, pH stabilizing, and gently exfoliating ingredient, able to soften dry, cracked, and peeling skin.	6
	Glycerin The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective. Glycerin The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.	0.3
Occlusivity	All occlusives	0.0	20	0.0
	None
Moisturizing rating				3.2

Ingredient	Est. %	Benchmark According to various studies, a formula made up of 10% humectants will significantly increase skin hydration. Some studies also suggest that any further icrease in the consentration of humectants does not translate inty any more hydration and may even be dehydrating. To achieve maximum Humectancy, the product should have humectants with a total score of 10 and more. According to various studies, a formula made up of 10% humectants will significantly increase skin hydration. Some studies also suggest that any further icrease in the consentration of humectants does not translate inty any more hydration and may even be dehydrating. To achieve maximum Humectancy, the product should have humectants with a total score of 10 and more.	Humectancy
Lactic Acid The most popular AHA in skincare and less irritating than glycolic acid. It can be naturally found in sour milk. It is a humectant moisturizing, pH stabilizing, and gently exfoliating ingredient, able to soften dry, cracked, and peeling skin. Lactic Acid The most popular AHA in skincare and less irritating than glycolic acid. It can be naturally found in sour milk. It is a humectant moisturizing, pH stabilizing, and gently exfoliating ingredient, able to soften dry, cracked, and peeling skin.	6
Glycerin The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective. Glycerin The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.	0.3
All humectants	6.3	10	6.3

Lactic Acid

Glycerin

0.3

Benchmark

Ingredient	Est. %	Benchmark The most occlusive product possible is 100% petrolatum (hello Vaseline Jelly). According to studies, hovewer, even 10% petrolatum can achieve almost the same mosturizing effect. The occlusive properties of petrolatum are at least twice as superior as other occlusive ingredients. This is why, in order to match the moisturizing efficacy of 10% petrolatum, a product needs to contain at least 20% of other occlusives. Our benchmark for maximum Occlusivity is 20 (and the petrolatum score is always doubled). The most occlusive product possible is 100% petrolatum (hello Vaseline Jelly). According to studies, hovewer, even 10% petrolatum can achieve almost the same mosturizing effect. The occlusive properties of petrolatum are at least twice as superior as other occlusive ingredients. This is why, in order to match the moisturizing efficacy of 10% petrolatum, a product needs to contain at least 20% of other occlusives. Our benchmark for maximum Occlusivity is 20 (and the petrolatum score is always doubled).	Occlusivity
None
All occlusives	0.0	20	0.0

None

Benchmark

Ingredient	Ingredient anti-wrinkle power Shows on a scale of 0-10 how effective an ingredient is at reducing wrinkles. Both the Reported Efficacy of the ingredient and the Strength of Evidence are taken into account. Shows on a scale of 0-10 how effective an ingredient is at reducing wrinkles. Both the Reported Efficacy of the ingredient and the Strength of Evidence are taken into account.	when present at, %	in this formula est. %	Rating
None
Total				0

None

Anti-wrinkle rating

Ingredient	Est. %	Benchmark It differs from one antioxidant ingredient to another, but, on average, the research suggests that topically applied antioxidants are effective in consentrations of 3% or above. Any product with a total antioxidant score of 3 or more is considered to be reach in antioxidants. It differs from one antioxidant ingredient to another, but, on average, the research suggests that topically applied antioxidants are effective in consentrations of 3% or above. Any product with a total antioxidant score of 3 or more is considered to be reach in antioxidants.	Rich in Antioxidants
Hamamelis Virginiana (Witch Hazel) Extract An extract obtained from the twigs and/or leaves of witch hazel. It is one of the oldest skincare remedies known to man. It is astringent and sebum regulating, meaning that it controls the amount of sebum that the skin produces. Hamamelis Virginiana (Witch Hazel) Extract An extract obtained from the twigs and/or leaves of witch hazel. It is one of the oldest skincare remedies known to man. It is astringent and sebum regulating, meaning that it controls the amount of sebum that the skin produces.	0.3
Tocopheryl Acetate An antioxidant derivative of tocopherol (vitamin E). It helps to protect cells from free radicals and UV damage through the conversion to active vitamin E in the skin. It is more stable than tocopherol. Tocopheryl Acetate An antioxidant derivative of tocopherol (vitamin E). It helps to protect cells from free radicals and UV damage through the conversion to active vitamin E in the skin. It is more stable than tocopherol.	0.3
Melaleuca Alternifolia (Tea Tree) Leaf Oil A fragrant and antioxidant essential tea tree oil praised for its antiseptic and antimicrobial properties. Tea tree oil helps to treat acne, inflamed skin, and small wounds. It might, however, cause allergies and skin irritations. Melaleuca Alternifolia (Tea Tree) Leaf Oil A fragrant and antioxidant essential tea tree oil praised for its antiseptic and antimicrobial properties. Tea tree oil helps to treat acne, inflamed skin, and small wounds. It might, however, cause allergies and skin irritations.	0.3
Propolis Extract A famous bee product that has traditionally been used to treat inflammation and wounds. The extract is soothing and promotes skin healing. Propolis Extract A famous bee product that has traditionally been used to treat inflammation and wounds. The extract is soothing and promotes skin healing.	0.3
All antioxidants	1.2	3	No

Hamamelis Virginiana (Witch Hazel) Extract

0.3

Tocopheryl Acetate

0.3

Melaleuca Alternifolia (Tea Tree) Leaf Oil

0.3

Propolis Extract

0.3

Benchmark

Ingredient	Est. %	Benchmark The effective concentration of soothing ingredients varies, but we consider a product rich in soothing ingredients if their estimated concentration is equal to or higher than 5%. The effective concentration of soothing ingredients varies, but we consider a product rich in soothing ingredients if their estimated concentration is equal to or higher than 5%.	Rich in Soothing
Hamamelis Virginiana (Witch Hazel) Extract An extract obtained from the twigs and/or leaves of witch hazel. It is one of the oldest skincare remedies known to man. It is astringent and sebum regulating, meaning that it controls the amount of sebum that the skin produces. Hamamelis Virginiana (Witch Hazel) Extract An extract obtained from the twigs and/or leaves of witch hazel. It is one of the oldest skincare remedies known to man. It is astringent and sebum regulating, meaning that it controls the amount of sebum that the skin produces.	0.3
Melaleuca Alternifolia (Tea Tree) Leaf Oil A fragrant and antioxidant essential tea tree oil praised for its antiseptic and antimicrobial properties. Tea tree oil helps to treat acne, inflamed skin, and small wounds. It might, however, cause allergies and skin irritations. Melaleuca Alternifolia (Tea Tree) Leaf Oil A fragrant and antioxidant essential tea tree oil praised for its antiseptic and antimicrobial properties. Tea tree oil helps to treat acne, inflamed skin, and small wounds. It might, however, cause allergies and skin irritations.	0.3
Propolis Extract A famous bee product that has traditionally been used to treat inflammation and wounds. The extract is soothing and promotes skin healing. Propolis Extract A famous bee product that has traditionally been used to treat inflammation and wounds. The extract is soothing and promotes skin healing.	0.3
All soothing	0.9	5	No

Hamamelis Virginiana (Witch Hazel) Extract

0.3

Melaleuca Alternifolia (Tea Tree) Leaf Oil

0.3

Propolis Extract

0.3

Benchmark

Ingredients explained

Water
Est. %	80
Function	Solvent Solvent – a liquid that dissolves other ingredients. Solvent Solvent – a liquid that dissolves other ingredients.
Origin	Naturally occurring These are ingredients initially present in nature, such as elements (Zinc, Gold, or Silver), minerals, or water. Naturally occurring These are ingredients initially present in nature, such as elements (Zinc, Gold, or Silver), minerals, or water.

The most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.

Lactic Acid
Est. %	6
Function	Moisturizing (Humectant), Humectants are moisturizing ingredients that draw moisture to the skin, either from deeper layers or from the environment (when it's humid). Moisturizing (Humectant), Humectants are moisturizing ingredients that draw moisture to the skin, either from deeper layers or from the environment (when it's humid). Exfoliant, Exfoliants remove dead skin cells from the surface of the skin via acid-based chemical reactions (e.g., AHA or BHA). Exfoliant, Exfoliants remove dead skin cells from the surface of the skin via acid-based chemical reactions (e.g., AHA or BHA). Anti-Pigmentation, Anti-pigmentation ingredients help to even skin tone by reducing the intensity of dark spots and hyperpigmentation. Anti-Pigmentation, Anti-pigmentation ingredients help to even skin tone by reducing the intensity of dark spots and hyperpigmentation. Fragrance, Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Fragrance, Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. pH Adjuster pH adjuster – alters the pH level of a formula. pH Adjuster pH adjuster – alters the pH level of a formula.
Origin	Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Synthetic, All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic, All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Animal Ingredients derived from animals (including birds, fish, crustaceans, mollusks, and insects) or produced by animals (e.g. dairy- and egg-derived ingredients, bee products, silk, pearls, etc.) Animal Ingredients derived from animals (including birds, fish, crustaceans, mollusks, and insects) or produced by animals (e.g. dairy- and egg-derived ingredients, bee products, silk, pearls, etc.)

The most popular AHA in skincare and less irritating than glycolic acid. It can be naturally found in sour milk. It is a humectant moisturizing, pH stabilizing, and gently exfoliating ingredient, able to soften dry, cracked, and peeling skin.

Ammonium Lauryl Sulfate
Est. %	4
Function	Cleansing, Cleansing ingredients, also known as surfactants, clear dirt and buildup from the skin. Cleansing, Cleansing ingredients, also known as surfactants, clear dirt and buildup from the skin. Foaming Foaming – creates foam of varying densities. Foaming Foaming – creates foam of varying densities.
Origin	Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.

A synthetic cleansing ingredient that produces a dense, creamy foam.

Lauryl Glucoside
Est. %	3
Function	Cleansing Cleansing ingredients, also known as surfactants, clear dirt and buildup from the skin. Cleansing Cleansing ingredients, also known as surfactants, clear dirt and buildup from the skin.
Origin	Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.

A natural nonionic surfactant, which means it acts as an effective cleansing ingredient. It can act alone as a cleanser or be paired with anionic surfactants to make them milder on the skin.

Polyquaternium-7
Est. %	2
Function	Antistatic, Antistatic – reduces electric charge buildup. Antistatic, Antistatic – reduces electric charge buildup. Film-Forming Film-forming – creates a film to increase wear time. Film-Forming Film-forming – creates a film to increase wear time.
Origin	Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.

A positively-charged ingredient that forms films to protect the rest of the product.

Palm Kernelamide DEA
Est. %	1.5
Function	Emulsifying, Emulsifying – helps to mix water and oil together. Emulsifying, Emulsifying – helps to mix water and oil together. Emulsion Stabilizing, Emulsion stabilizing – increases the stability of a formula. Emulsion Stabilizing, Emulsion stabilizing – increases the stability of a formula. Foaming, Foaming – creates foam of varying densities. Foaming, Foaming – creates foam of varying densities. Viscosity Controlling Viscosity controlling – changes the thickness of a product. Viscosity Controlling Viscosity controlling – changes the thickness of a product.
Origin

Tetrasodium EDTA
Est. %	0.3
Function	Chelating Chelating – deactivates harmful heavy metal ions. Chelating Chelating – deactivates harmful heavy metal ions.
Origin	Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.

One of the most common synthetic chelators. It can reduce the 'hardness' of water and so is often used in rinse-off products.

Glycerin
Est. %	0.3
Function	Moisturizing (Humectant), Humectants are moisturizing ingredients that draw moisture to the skin, either from deeper layers or from the environment (when it's humid). Moisturizing (Humectant), Humectants are moisturizing ingredients that draw moisture to the skin, either from deeper layers or from the environment (when it's humid). Emollient, Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Emollient, Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Fragrance, Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Fragrance, Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Denaturant, Denaturant – turns alcohol undrinkable. Denaturant, Denaturant – turns alcohol undrinkable. Solvent, Solvent – a liquid that dissolves other ingredients. Solvent, Solvent – a liquid that dissolves other ingredients. Viscosity Controlling Viscosity controlling – changes the thickness of a product. Viscosity Controlling Viscosity controlling – changes the thickness of a product.
Origin	Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Synthetic, All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic, All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Animal Ingredients derived from animals (including birds, fish, crustaceans, mollusks, and insects) or produced by animals (e.g. dairy- and egg-derived ingredients, bee products, silk, pearls, etc.) Animal Ingredients derived from animals (including birds, fish, crustaceans, mollusks, and insects) or produced by animals (e.g. dairy- and egg-derived ingredients, bee products, silk, pearls, etc.)

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

Methyl Hydroxyethylcellulose
Est. %	0.3
Function	Adhesive, Adhesive – allows products to better stick to the skin. Adhesive, Adhesive – allows products to better stick to the skin. Emulsion Stabilizing, Emulsion stabilizing – increases the stability of a formula. Emulsion Stabilizing, Emulsion stabilizing – increases the stability of a formula. Light Stabilizing, Light stabilizing – absorbs UV light to protect ingredients. Light Stabilizing, Light stabilizing – absorbs UV light to protect ingredients. Viscosity Controlling Viscosity controlling – changes the thickness of a product. Viscosity Controlling Viscosity controlling – changes the thickness of a product.
Origin

Hamamelis Virginiana (Witch Hazel) Extract
Est. %	0.3
Function	Antioxidant, Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging. Antioxidant, Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging. Anti-Acne, Anti-acne agents treat acne blemishes, blackheads, and whiteheads. Anti-Acne, Anti-acne agents treat acne blemishes, blackheads, and whiteheads. Sebum Regulating, Sebum regulating agents reduce excess oil production in the skin. Sebum Regulating, Sebum regulating agents reduce excess oil production in the skin. Soothing, Soothing ingredients reduce the signs of sensitivity in irritated and inflamed skin. This includes anti-inflammatory ingredients, anti-itch agents, and topical analgesics. Soothing, Soothing ingredients reduce the signs of sensitivity in irritated and inflamed skin. This includes anti-inflammatory ingredients, anti-itch agents, and topical analgesics. Astringent Astringent ingredients provide the skin with a tightened feeling, help to reduce the appearance of large pores, and assist in the healing of small cuts and wounds. Astringent Astringent ingredients provide the skin with a tightened feeling, help to reduce the appearance of large pores, and assist in the healing of small cuts and wounds.
Origin	Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials.

An extract obtained from the twigs and/or leaves of witch hazel. It is one of the oldest skincare remedies known to man. It is astringent and sebum regulating, meaning that it controls the amount of sebum that the skin produces.

Tocopheryl Acetate
Est. %	0.3
Function	Antioxidant Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging. Antioxidant Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging.
Origin	Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.

An antioxidant derivative of tocopherol (vitamin E). It helps to protect cells from free radicals and UV damage through the conversion to active vitamin E in the skin. It is more stable than tocopherol.

Melaleuca Alternifolia (Tea Tree) Leaf Oil
Est. %	0.3
Function	Antioxidant, Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging. Antioxidant, Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging. Anti-Acne, Anti-acne agents treat acne blemishes, blackheads, and whiteheads. Anti-Acne, Anti-acne agents treat acne blemishes, blackheads, and whiteheads. Soothing, Soothing ingredients reduce the signs of sensitivity in irritated and inflamed skin. This includes anti-inflammatory ingredients, anti-itch agents, and topical analgesics. Soothing, Soothing ingredients reduce the signs of sensitivity in irritated and inflamed skin. This includes anti-inflammatory ingredients, anti-itch agents, and topical analgesics. Antimicrobial, Antimicrobials prevent the growth of harmful microorganisms on the skin. Antimicrobial, Antimicrobials prevent the growth of harmful microorganisms on the skin. Fragrance Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Fragrance Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients.
Origin	Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials.

A fragrant and antioxidant essential tea tree oil praised for its antiseptic and antimicrobial properties. Tea tree oil helps to treat acne, inflamed skin, and small wounds. It might, however, cause allergies and skin irritations.

Propolis Extract
Est. %	0.3
Function	Antioxidant, Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging. Antioxidant, Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging. Soothing, Soothing ingredients reduce the signs of sensitivity in irritated and inflamed skin. This includes anti-inflammatory ingredients, anti-itch agents, and topical analgesics. Soothing, Soothing ingredients reduce the signs of sensitivity in irritated and inflamed skin. This includes anti-inflammatory ingredients, anti-itch agents, and topical analgesics. Antimicrobial Antimicrobials prevent the growth of harmful microorganisms on the skin. Antimicrobial Antimicrobials prevent the growth of harmful microorganisms on the skin.
Origin	Animal Ingredients derived from animals (including birds, fish, crustaceans, mollusks, and insects) or produced by animals (e.g. dairy- and egg-derived ingredients, bee products, silk, pearls, etc.) Animal Ingredients derived from animals (including birds, fish, crustaceans, mollusks, and insects) or produced by animals (e.g. dairy- and egg-derived ingredients, bee products, silk, pearls, etc.)

A famous bee product that has traditionally been used to treat inflammation and wounds. The extract is soothing and promotes skin healing.

Fragrance
Est. %	0.3
Function	Fragrance Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Fragrance Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients.
Origin	Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical, Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Synthetic, All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic, All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Animal Ingredients derived from animals (including birds, fish, crustaceans, mollusks, and insects) or produced by animals (e.g. dairy- and egg-derived ingredients, bee products, silk, pearls, etc.) Animal Ingredients derived from animals (including birds, fish, crustaceans, mollusks, and insects) or produced by animals (e.g. dairy- and egg-derived ingredients, bee products, silk, pearls, etc.)

Under trade secret law, manufacturers have the right not to disclose what exactly went into the fragrance and use the unspecific word Fragrance or Parfum instead. Many fragrances are highly allergenic.

CI 16255
Est. %	0.3
Function	Colorant Colorants give color to skincare products. Colorant Colorants give color to skincare products.
Origin	Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure. Synthetic All kinds of ingredients formulated or produced by a chemical process, or those that have a chemical modification in their structure.