Avon Anew Platinum Firm and Sculpt Cream for Neck and Chest

Avon Anew Platinum Firm and Sculpt Cream for Neck and Chest
5.2
/ 10
Moisturizing
5.8 Humectancy icon Humectancy
4.5 Occlusivity icon Occlusivity
0.4Anti-wrinkle icon/ 10
Anti-wrinkle
Rich
in Antioxidants
$$$$

Review

Results you may expect from using Avon Anew Platinum Firm and Sculpt Cream for Neck and Chest:

Based on the ingredient analysis by CreamScan, these are the key benefits you can expect from using Avon Anew Platinum Firm and Sculpt Cream for Neck and Chest:

  • Moderate moisturizing. It has a moisturizing rating of 5.2 out of 10.
  • Little anti-wrinkle effect: Avon Anew Platinum Firm and Sculpt Cream for Neck and Chest has an anti-wrinkle rating of 0.4 out of 10, so you may expect a positive, although insignificant, effect on wrinkles.
  • Antioxidant protection.

How moisturizing is it?

Quite moisturizing: Avon Anew Platinum Firm and Sculpt Cream for Neck and Chest has a moisturizing rating of 5.2 out of 10.

Is it more humectant or occlusive? This product has relatively comparable levels of humectancy and occlusivity: a moderate humectancy of 5.8 out of 10, primarily due to the substantial concentration of Glycerin (est. ≈4.0%), and a moderate occlusivity of 4.5 out of 10, solely because of the high content of Dimethicone (est. ≈9.0%).

Please refer to the Ratings section below for details of the moisturizing rating calculation.

Anti-wrinkle efficacy

According to CreamScan analysis, Avon Anew Platinum Firm and Sculpt Cream for Neck and Chest has a minimal anti-wrinkle rating of 0.4 out of 10. It contains one ingredient with proven anti-wrinkle efficacy: Glycolic Acid (est. ≈1.3%),
 highly effective in peelings, yet with below-average anti-wrinkle efficacy when used in leave-on skincare products.
 
Among others, Avon Anew Platinum Firm and Sculpt Cream for Neck and Chest also contains some ingredients marketed as effective in reducing wrinkles, specifically Caffeine, Olea Europaea (Olive) Leaf Extract, and Coffea Arabica (Coffee) Seed Extract. However, the studies supporting the anti-wrinkle claims of these ingredients provide insufficient evidence of efficacy according to CreamScan Research Evaluation Standards. Therefore, these ingredients do not contribute to the anti-wrinkle rating.
 
Moisturizers, when used regularly, are proven to prevent wrinkle formation and even reduce existing wrinkles. Therefore, this product, like any other moisturizer, could deliver additional anti-wrinkle efficacy through its moisturizing action.
 

Please refer to the Ratings section below for details of the anti-wrinkle rating calculation.

Antioxidant benefits

We estimate that Avon Anew Platinum Firm and Sculpt Cream for Neck and Chest is rich (> 3%) in antioxidants, specifically Thiodipropionic Acid (est. ≈0.3%), Punica Granatum Fruit Juice (est. ≈0.3%), Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract (est. ≈0.3%), and others.

A key benefit of antioxidants is their ability to reduce oxidative stress caused by free radicals and therefore prevent accelerated skin aging. Studies also show that antioxidants can protect against environmental damage such as UV radiation and pollution, and help reduce inflammation and skin redness.

Ingredients

Est. % Ingredient Origin Functions
60
9
6
4
3
2.5
2
1.5
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
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Ratings

All humectants
5.8
4
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
10
All occlusives
9.0
9.0
Benchmark
20
Moisturizing rating
5.2
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 5.8 10
5.8
4
0.3
0.3
0.3
0.3
0.3
0.3
Occlusivity All occlusives 9.0 20
4.5
9.0
Moisturizing rating
5.2
Ingredient Est. % Benchmark Humectancy
4
0.3
0.3
0.3
0.3
0.3
0.3
All humectants 5.8 10
5.8
All humectants
5.8
4
0.3
0.3
0.3
0.3
0.3
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
9
All occlusives 9.0 20
4.5
All occlusives
9.0
9.0
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
1.5 /10 5 1.3 0.4
n/a
- 0.3 -
n/a
- 0.3 -
n/a
- 0.3 -
Total
0.4
Glycolic Acid
0.4
Ingredient anti-wrinkle power
1.5 /10
when present at, %
5
in this formula, est. %
1.3
Caffeine
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Olea Europaea (Olive) Leaf Extract
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Coffea Arabica (Coffee) Seed Extract
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Anti-wrinkle rating
0.4
Ingredient Est. % Benchmark
Rich in Antioxidants
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
All antioxidants 3 3 Rich in antioxidants
All antioxidants
3
Thiodipropionic Acid
0.3
Punica Granatum Fruit Juice
0.3
Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract
0.3
Algae Extract
0.3
Caffeine
0.3
Portulaca Oleracea Extract
0.3
Olea Europaea (Olive) Leaf Extract
0.3
Daucus Carota Sativa (Carrot) Root Extract
0.3
Coffea Arabica (Coffee) Seed Extract
0.3
Medicago Sativa (Alfalfa) Extract
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
0.3
0.3
All soothing 0.6 5 No
All soothing
0.6
0.3
0.3
Benchmark
5

Ingredients explained

Water
Est. %60
Function
Origin
The most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Dimethicone
Est. %9
Function
Origin
The most common silicone in skincare. It forms a silky, smooth film on the skin’s surface and can help to prevent water loss. It also aids in wound healing and can treat and soften scars. Dimethicone is considered to be very safe for use.
Cyclopentasiloxane
Est. %6
Function
Origin
A lightweight, fast-spreading emollient that leaves a very soft and silky after-feel on the skin. Supplied as a clear and colorless liquid, cyclopentasiloxane is often used as a solvent to dissolve other silicones in.
Glycerin
Est. %4
Function
Origin

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

Ethylhexyl Isononanoate
Est. %3
Function
Origin
A synthetic ester (simple oil) that does not feel greasy or heavy. It can also reduce the sticky or greasy feeling of other ingredients.
Hydrogenated Polyisobutene
Est. %2.5
Function
Origin
A viscous liquid that makes a great oil base due to its smooth sensorial profile. It has emollient features, including good spreadability and little tack upon application. It also has the added benefit of being able to thicken products.
PEG/PPG-19/19 Dimethicone
Est. %2
Function
Origin
Description is coming soon
Polymethyl Methacrylate
Est. %1.5
Function
Origin
A powdered ingredient with an impressive sensory profile that gives off a creamy, sometimes velvety feeling on the skin. It is made up of tiny microspheres that roll smoothly across the skin and create slip and high spreadability.
Glycolic Acid
Est. %1.3
Function
Origin

The second most used AHA (after lactic acid) known for its potent exfoliating and smoothing effects. It increases skin cell turnover, which is beneficial for treating acne. When used in peels, glycolic acid has confirmed anti-wrinkle efficacy, though it is less effective in leave-on products like creams and serums.

Dimethicone Crosspolymer
Est. %1
Function
Origin
A group of ingredients that are typically added to skincare products to adjust the formula. Dimethicone Crosspolymers stabilize a formula, regulate its thickness and consistency and give the product a velvety feel.
Phytol
Est. %0.3
Function
Origin
Description is coming soon
PTFE
Est. %0.3
Function
Origin
Description is coming soon
Thiodipropionic Acid
Est. %0.3
Function
Origin
Thiodipropionic acid (often shortened to TDPA) is a synthetic organic acid that is used in skincare products as an antioxidant and stabilizing ingredient. It is generally regarded as safe and non-irritating. There are no scientific studies that mention TDPA having any particular effects on the skin.
Nylon-12
Est. %0.3
Function
Origin
A synthetic powdered ingredient that imparts unique sensorial characteristics due to its microsphere structure. It can also control viscosity by bulking up the oil phase of a skincare product.
Punica Granatum Fruit Juice
Est. %0.3
Function
Origin
Description is coming soon
Dextrin
Est. %0.3
Function
Origin
A partially hydrolyzed potato starch, most commonly used as a viscosity controlling and binding agent. When dispersed into water, it can create textures ranging from a thick paste to a soft gel.
Hydrolyzed Hibiscus Esculentus Extract
Est. %0.3
Function
Origin
Description is coming soon
Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract
Est. %0.3
Function
Origin
Sweet almond seed extract is extracted either from whole hulled sweet almonds or from the almond press cake left over after oil pressing. It contains various organic acids, flavonoids, and tannins – which provide antioxidant effects in skincare. Read more on almonds here: Prunus Amygdalus Dulcis (Sweet Almond) Oil.
Urea
Est. %0.3
Function
Origin
Urea can be found in urine, skin, and other tissues as a degradation product of proteins. In concentrations below 5%, urea is humectant moisturizing. At concentrations above 10% it is keratolytic, that helps to break away old, flaking, and cracked skin.
Glucosamine HCl
Est. %0.3
Function
Origin
A naturally occurring compound that reduces static and lowers the pH of skincare products.
Algae Extract
Est. %0.3
Function
Origin
The name describes any extract made from any kind of algae. Algae extracts are moisturizing humectants – the gelatin-like polysaccharides bind and retain water, thereby hydrating the skin. Algae is a rich source of emollient and antioxidant compounds.
Yeast Extract
Est. %0.3
Function
Origin
Also labeled as faex extract, this is a natural ingredient derived from fresh yeast. It is used in skincare as a humectant. Yeast extract also helps to shield injured or exposed skin and can aid in the skin’s wound healing process.
Arginine
Est. %0.3
Function
Origin
A humectant amino acid used to attract water to the skin’s surface. It is a part of the skin's Natural Moisturizing Factor, a mixture of various compounds that keeps the skin’s surface well hydrated. Arginine can also be used as a pH adjuster.
Caffeine
Est. %0.3
Function
Origin
An antioxidant compound that is obtained from coffee and tea leaves. It increases the microcirculation of blood in the skin and is claimed to be able to reduce the appearance of orange peel skin (although the research is lacking).
Portulaca Oleracea Extract
Est. %0.3
Function
Origin
Derived from green or common purslane, this moisturizing extract is particularly rich in alpha-linolenic acid, an omega-3 fatty acid, and contains antioxidant glutathione and vitamin E. As a herbal medicine, it is believed to treat headaches and inflammation.
Olea Europaea (Olive) Leaf Extract
Est. %0.3
Function
Origin
An antioxidant and fragrant extract from the leaves of the olive tree. It contains a promising anti-aging compound called Oleuropein, and a prospective anti-pigment compound called Cornoside.
Daucus Carota Sativa (Carrot) Root Extract
Est. %0.3
Function
Origin
An antioxidant extract derived from carrots. It is a rich source of the orange-colored beta-carotene (pro-vitamin A). Carrot root extract is often added to skincare products that are aimed at providing a better suntan.
Foeniculum Vulgare (Fennel) Fruit Extract
Est. %0.3
Function
Origin
A fragrant extract derived from fennel that contains a warm, spicy essential oil and an emollient fatty oil.
PEG-60 Almond Glycerides
Est. %0.3
Function
Origin
Description is coming soon
Tetrapeptide-4
Est. %0.3
Function
Origin
Description is coming soon
Cetyl Hydroxyethylcellulose
Est. %0.3
Function
Origin
A naturally-derived polymer that helps products feel buttery and bouncy and can reduce stringiness in a formula.
Coffea Arabica (Coffee) Seed Extract
Est. %0.3
Function
Origin
An antioxidant and emollient extract derived from coffee beans. It has been proven to improve collagen and elastin production in the skin. A small clinical study tested the anti-aging effects of coffee berry extract, and the results were very promising.
Ilex Paraguariensis Leaf Extract
Est. %0.3
Function
Origin
Description is coming soon
Medicago Sativa (Alfalfa) Extract
Est. %0.3
Function
Origin
A fragrant extract with a hay-like scent derived from the alfalfa plant. It contains various antioxidant compounds such as flavonoids and saponins.
Ammonium Hydroxide
Est. %0.3
Function
Origin
A weakly basic ingredient that can adjust pH to a higher level.
Disodium EDTA
Est. %0.3
Function
Origin
A synthetic chelator that helps to maintain the look and smell of a product by 'locking up' troublesome metal ions.
Phenoxyethanol
Est. %0.3
Function
Origin
The most frequently used preservative in skincare. It is a clear, oil-like liquid synthetic substance that protects products from harmful bacteria and yeast, whilst still leaving skin microflora unharmed. It is confirmed by research to be harmless.
Caprylyl Glycol
Est. %0.3
Function
Origin
An emollient that improves product spreadability and offers a silky feel on the skin. It also acts as a preservative booster that improves the efficacy of other preservatives. According to the manufacturer, it is also a humectant moisturizer.