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Humectancy
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Occlusivity
If this is the only moisturizer that you apply at a time, check out our suggestions for different skin types:
Oily and combination skin: Moisturizing rating of 2 - 6 with high Humectancy and low Occlusivity
Normal skin: Moisturizing rating of 4 - 7 with high Humectancy and moderate Occlusivity
Dry skin: Moisturizing rating of 7 - 10 with high Humectancy and high Occlusivity
If this is the only moisturizer that you apply at a time, check out our suggestions for different skin types:
Oily and combination skin: Moisturizing rating of 2 - 6 with high Humectancy and low Occlusivity
Normal skin: Moisturizing rating of 4 - 7 with high Humectancy and moderate Occlusivity
Dry skin: Moisturizing rating of 7 - 10 with high Humectancy and high Occlusivity
Based on the ingredient analysis by CreamScan, these are the key benefits you can expect from using Wildcraft Balance Toner:
Lightly moisturizing: Wildcraft Balance Toner has a moisturizing rating of 2.0 out of 10.
Is it more humectant or occlusive? Purely humectant. It has zero occlusivity (we didn't find any occlusive ingredients on the ingredient list) and a moderate humectancy of 4.0 out of 10, entirely due to the high content of Aloe Barbadensis Leaf Juice (est. ≈4.0%).
Tip: Studies suggest that humectants alone do not moisturize the skin. We recommend applying a product with some occlusive ingredients after the use of this one.
Please refer to the Ratings section below for details of the moisturizing rating calculation.
We estimate that Wildcraft Balance Toner is rich (> 3%) in antioxidants, specifically Aloe Barbadensis Leaf Juice (est. ≈4.0%).
A key benefit of antioxidants is their ability to reduce oxidative stress caused by free radicals and therefore prevent accelerated skin aging. Studies also show that antioxidants can protect against environmental damage such as UV radiation and pollution, and help reduce inflammation and skin redness.
Based on the ingredient list analysis, Wildcraft Balance Toner is rich (> 5%) in soothing ingredients, particularly Hamamelis Virginiana (Witch Hazel) Water (est. ≈6.0%) and Aloe Barbadensis Leaf Juice (est. ≈4.0%).
When applied to the skin, compounds of soothing ingredients, such as triglycerides, phospholipids, fatty acids, phenolic compounds, and antioxidants, work together to soothe the skin through various mechanisms: reducing inflammation, promoting wound healing, repairing the skin barrier, and providing antimicrobial and antioxidant activities.
Est. %
 The Estimated % is our algorithm-based assumption about an ingredient's concentration in a formula. Learn more The Estimated % is our algorithm-based assumption about an ingredient's concentration in a formula. Learn more | Ingredient | Origin | Functions | |
|---|---|---|---|---|
| 87 |  | Cananga Odorata Flower Water Description is coming soon Cananga Odorata Flower Water Description is coming soon | Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. | |
| 6 |  | Hamamelis Virginiana (Witch Hazel) Water A fragrant, astringent essential water obtained by steeping and distilling the twigs and leaves of the witch hazel plant. It leaves the skin feeling tight and refreshed after application and helps with the healing of small cuts on the skin. Hamamelis Virginiana (Witch Hazel) Water A fragrant, astringent essential water obtained by steeping and distilling the twigs and leaves of the witch hazel plant. It leaves the skin feeling tight and refreshed after application and helps with the healing of small cuts on the skin. | Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. | Soothing, Soothing ingredients reduce the signs of sensitivity in irritated and inflamed skin. This includes anti-inflammatory ingredients, anti-itch agents, and topical analgesics. Soothing, Soothing ingredients reduce the signs of sensitivity in irritated and inflamed skin. This includes anti-inflammatory ingredients, anti-itch agents, and topical analgesics. Astringent Astringent ingredients provide the skin with a tightened feeling, help to reduce the appearance of large pores, and assist in the healing of small cuts and wounds. Astringent Astringent ingredients provide the skin with a tightened feeling, help to reduce the appearance of large pores, and assist in the healing of small cuts and wounds. |
| 4 |  | Aloe Barbadensis Leaf Juice A gelatinous juice from Aloe vera leaves that acts as a powerful humectant, emollient, and antioxidant. It contains enzymes, amino acids, vitamins, and minerals that soothe irritated skin and have wound-healing and anti-inflammatory properties. Aloe Barbadensis Leaf Juice A gelatinous juice from Aloe vera leaves that acts as a powerful humectant, emollient, and antioxidant. It contains enzymes, amino acids, vitamins, and minerals that soothe irritated skin and have wound-healing and anti-inflammatory properties. | Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. | Moisturizing (Humectant), Humectants are moisturizing ingredients that draw moisture to the skin, either from deeper layers or from the environment (when it's humid). Moisturizing (Humectant), Humectants are moisturizing ingredients that draw moisture to the skin, either from deeper layers or from the environment (when it's humid). Antioxidant, Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging. Antioxidant, Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging. Soothing, Soothing ingredients reduce the signs of sensitivity in irritated and inflamed skin. This includes anti-inflammatory ingredients, anti-itch agents, and topical analgesics. Soothing, Soothing ingredients reduce the signs of sensitivity in irritated and inflamed skin. This includes anti-inflammatory ingredients, anti-itch agents, and topical analgesics. Emollient Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Emollient Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. |
| 3 |  | Pelargonium Graveolens Oil A fragrant essential oil with a rose-like scent obtained from the leaves of rose geranium. It is sometimes added to a more expensive rose oil in order to produce larger volumes. Pelargonium Graveolens Oil A fragrant essential oil with a rose-like scent obtained from the leaves of rose geranium. It is sometimes added to a more expensive rose oil in order to produce larger volumes. | Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. | Fragrance Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Fragrance Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. |
| 87 Cananga Odorata Flower Water Function: Origin: Botanical Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. |
| 6 Hamamelis Virginiana (Witch Hazel) Water Function: Soothing, Soothing Soothing ingredients reduce the signs of sensitivity in irritated and inflamed skin. This includes anti-inflammatory ingredients, anti-itch agents, and topical analgesics. Soothing, Soothing Soothing ingredients reduce the signs of sensitivity in irritated and inflamed skin. This includes anti-inflammatory ingredients, anti-itch agents, and topical analgesics. Astringent Astringent Astringent ingredients provide the skin with a tightened feeling, help to reduce the appearance of large pores, and assist in the healing of small cuts and wounds. Astringent Astringent Astringent ingredients provide the skin with a tightened feeling, help to reduce the appearance of large pores, and assist in the healing of small cuts and wounds. Origin: Botanical Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. |
| 4 Aloe Barbadensis Leaf Juice Function: Moisturizing (Humectant), Moisturizing (Humectant) Humectants are moisturizing ingredients that draw moisture to the skin, either from deeper layers or from the environment (when it's humid). Moisturizing (Humectant), Moisturizing (Humectant) Humectants are moisturizing ingredients that draw moisture to the skin, either from deeper layers or from the environment (when it's humid). Antioxidant, Antioxidant Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging. Antioxidant, Antioxidant Antioxidants reduce the oxidative stress caused by free radicals and prevent accelerated skin aging. Soothing, Soothing Soothing ingredients reduce the signs of sensitivity in irritated and inflamed skin. This includes anti-inflammatory ingredients, anti-itch agents, and topical analgesics. Soothing, Soothing Soothing ingredients reduce the signs of sensitivity in irritated and inflamed skin. This includes anti-inflammatory ingredients, anti-itch agents, and topical analgesics. Emollient Emollient Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Emollient Emollient Emollients fill the micro-cracks in the skin and leave it feeling soft and pleasant to the touch. Emollients are often mistakenly perceived as moisturizing ingredients. Origin: Botanical Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. |
| 3 Pelargonium Graveolens Oil Function: Fragrance Fragrance Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Fragrance Fragrance Fragrance ingredients add scent to a product or hide ('mask') the undesired aroma of other ingredients. Origin: Botanical Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. Botanical Botanical Ingredients derived from plants, mosses, and lichens: extracts, oils, powders, juices and other types of processed plant materials. |
According to various studies, a formula made up of 10% humectants will significantly increase skin hydration. Some studies also suggest that any further icrease in the consentration of humectants does not translate inty any more hydration and may even be dehydrating.
To achieve maximum Humectancy, the product should have humectants with a total score of 10 and more.
According to various studies, a formula made up of 10% humectants will significantly increase skin hydration. Some studies also suggest that any further icrease in the consentration of humectants does not translate inty any more hydration and may even be dehydrating.
To achieve maximum Humectancy, the product should have humectants with a total score of 10 and more.
The most occlusive product possible is 100% petrolatum (hello Vaseline Jelly). According to studies, however, even 10% petrolatum can achieve almost the same mosturizing effect.
The occlusive properties of petrolatum are at least twice as superior as other occlusive ingredients. This is why, in order to match the moisturizing efficacy of 10% petrolatum, a product needs to contain at least 20% of other occlusives.
Our benchmark for maximum Occlusivity is 20 (and the petrolatum score is always doubled).
The most occlusive product possible is 100% petrolatum (hello Vaseline Jelly). According to studies, however, even 10% petrolatum can achieve almost the same mosturizing effect.
The occlusive properties of petrolatum are at least twice as superior as other occlusive ingredients. This is why, in order to match the moisturizing efficacy of 10% petrolatum, a product needs to contain at least 20% of other occlusives.
Our benchmark for maximum Occlusivity is 20 (and the petrolatum score is always doubled).
| Ingredient | Est. % |
Benchmark
Sciense based points to which we compare all humectants and all occlusives in
a product to calculate its Humectancy and Occlusivity. Sciense based points to which we compare all humectants and all occlusives in
a product to calculate its Humectancy and Occlusivity. | Raiting | |
|---|---|---|---|---|
| Humectancy | All humectants | 4 | 10 | 4.0 |
| Aloe Barbadensis Leaf Juice A gelatinous juice from Aloe vera leaves that acts as a powerful humectant, emollient, and antioxidant. It contains enzymes, amino acids, vitamins, and minerals that soothe irritated skin and have wound-healing and anti-inflammatory properties. Aloe Barbadensis Leaf Juice A gelatinous juice from Aloe vera leaves that acts as a powerful humectant, emollient, and antioxidant. It contains enzymes, amino acids, vitamins, and minerals that soothe irritated skin and have wound-healing and anti-inflammatory properties. | 4 | |||
| Occlusivity | All occlusives | 0.0 | 20 | 0.0 |
| None | Moisturizing rating | 2.0 | ||
| Ingredient | Est. % |
Benchmark
According to various studies, a formula made up of 10% humectants will significantly increase skin hydration. Some studies also suggest that any further icrease in the consentration of humectants does not translate inty any more hydration and may even be dehydrating. To achieve maximum Humectancy, the product should have humectants with a total score of 10 and more. According to various studies, a formula made up of 10% humectants will significantly increase skin hydration. Some studies also suggest that any further icrease in the consentration of humectants does not translate inty any more hydration and may even be dehydrating. To achieve maximum Humectancy, the product should have humectants with a total score of 10 and more. | Humectancy |
|---|---|---|---|
| Aloe Barbadensis Leaf Juice A gelatinous juice from Aloe vera leaves that acts as a powerful humectant, emollient, and antioxidant. It contains enzymes, amino acids, vitamins, and minerals that soothe irritated skin and have wound-healing and anti-inflammatory properties. Aloe Barbadensis Leaf Juice A gelatinous juice from Aloe vera leaves that acts as a powerful humectant, emollient, and antioxidant. It contains enzymes, amino acids, vitamins, and minerals that soothe irritated skin and have wound-healing and anti-inflammatory properties. | 4 | ||
| All humectants | 4 | 10 | 4 |
According to various studies, a formula made up of 10% humectants will significantly increase skin hydration. Some studies also suggest that any further icrease in the consentration of humectants does not translate inty any more hydration and may even be dehydrating.
To achieve maximum Humectancy, the product should have humectants with a total score of 10 and more.
According to various studies, a formula made up of 10% humectants will significantly increase skin hydration. Some studies also suggest that any further icrease in the consentration of humectants does not translate inty any more hydration and may even be dehydrating.
To achieve maximum Humectancy, the product should have humectants with a total score of 10 and more.
| Ingredient | Est. % |
Benchmark
The most occlusive product possible is 100% petrolatum (hello Vaseline Jelly). According to studies, hovewer, even 10% petrolatum can achieve almost the same mosturizing effect. The occlusive properties of petrolatum are at least twice as superior as other occlusive ingredients. This is why, in order to match the moisturizing efficacy of 10% petrolatum, a product needs to contain at least 20% of other occlusives. Our benchmark for maximum Occlusivity is 20 (and the petrolatum score is always doubled). The most occlusive product possible is 100% petrolatum (hello Vaseline Jelly). According to studies, hovewer, even 10% petrolatum can achieve almost the same mosturizing effect. The occlusive properties of petrolatum are at least twice as superior as other occlusive ingredients. This is why, in order to match the moisturizing efficacy of 10% petrolatum, a product needs to contain at least 20% of other occlusives. Our benchmark for maximum Occlusivity is 20 (and the petrolatum score is always doubled). | Occlusivity |
|---|---|---|---|
| None | |||
| All occlusives | 0.0 | 20 | 0.0 |
The most occlusive product possible is 100% petrolatum (hello Vaseline Jelly). According to studies, however, even 10% petrolatum can achieve almost the same mosturizing effect.
The occlusive properties of petrolatum are at least twice as superior as other occlusive ingredients. This is why, in order to match the moisturizing efficacy of 10% petrolatum, a product needs to contain at least 20% of other occlusives.
Our benchmark for maximum Occlusivity is 20 (and the petrolatum score is always doubled).
The most occlusive product possible is 100% petrolatum (hello Vaseline Jelly). According to studies, however, even 10% petrolatum can achieve almost the same mosturizing effect.
The occlusive properties of petrolatum are at least twice as superior as other occlusive ingredients. This is why, in order to match the moisturizing efficacy of 10% petrolatum, a product needs to contain at least 20% of other occlusives.
Our benchmark for maximum Occlusivity is 20 (and the petrolatum score is always doubled).
| Ingredient |
Ingredient anti-wrinkle power
Shows on a scale of 0-10 how effective an ingredient is at reducing wrinkles. Both the Reported Efficacy of the ingredient and the Strength of Evidence are taken into account. Shows on a scale of 0-10 how effective an ingredient is at reducing wrinkles. Both the Reported Efficacy of the ingredient and the Strength of Evidence are taken into account. |
when present at, % |
in this formula est. %
| Rating |
|---|---|---|---|---|
| None | ||||
| Total | 0 |
| Ingredient | Est. % |
Benchmark
It differs from one antioxidant ingredient to another, but, on average, the
research suggests that topically applied antioxidants are effective in
consentrations of 3% or above. Any product with a total antioxidant score of 3
or more is considered to be reach in antioxidants. It differs from one antioxidant ingredient to another, but, on average, the
research suggests that topically applied antioxidants are effective in
consentrations of 3% or above. Any product with a total antioxidant score of 3
or more is considered to be reach in antioxidants. | Rich in Antioxidants |
|---|---|---|---|
| Aloe Barbadensis Leaf Juice A gelatinous juice from Aloe vera leaves that acts as a powerful humectant, emollient, and antioxidant. It contains enzymes, amino acids, vitamins, and minerals that soothe irritated skin and have wound-healing and anti-inflammatory properties. Aloe Barbadensis Leaf Juice A gelatinous juice from Aloe vera leaves that acts as a powerful humectant, emollient, and antioxidant. It contains enzymes, amino acids, vitamins, and minerals that soothe irritated skin and have wound-healing and anti-inflammatory properties. | 4 | ||
| All antioxidants | 4 | 3 |  |
| Ingredient | Est. % |
Benchmark
The effective concentration of soothing ingredients varies, but we consider a
product rich in soothing ingredients if their estimated concentration is equal
to or higher than 5%. The effective concentration of soothing ingredients varies, but we consider a
product rich in soothing ingredients if their estimated concentration is equal
to or higher than 5%. | Rich in Soothing |
|---|---|---|---|
| Hamamelis Virginiana (Witch Hazel) Water A fragrant, astringent essential water obtained by steeping and distilling the twigs and leaves of the witch hazel plant. It leaves the skin feeling tight and refreshed after application and helps with the healing of small cuts on the skin. Hamamelis Virginiana (Witch Hazel) Water A fragrant, astringent essential water obtained by steeping and distilling the twigs and leaves of the witch hazel plant. It leaves the skin feeling tight and refreshed after application and helps with the healing of small cuts on the skin. | 6 | ||
| Aloe Barbadensis Leaf Juice A gelatinous juice from Aloe vera leaves that acts as a powerful humectant, emollient, and antioxidant. It contains enzymes, amino acids, vitamins, and minerals that soothe irritated skin and have wound-healing and anti-inflammatory properties. Aloe Barbadensis Leaf Juice A gelatinous juice from Aloe vera leaves that acts as a powerful humectant, emollient, and antioxidant. It contains enzymes, amino acids, vitamins, and minerals that soothe irritated skin and have wound-healing and anti-inflammatory properties. | 4 | ||
| All soothing | 10 | 5 | |
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