Shiseido Power Brightening Mask

Shiseido Power Brightening Mask
5.8
/ 10
Moisturizing
10.0 Humectancy icon Humectancy
1.6 Occlusivity icon Occlusivity

Review

Does Shiseido Power Brightening Mask work?

Based on the ingredient list analysis by CreamScan AI, these are the key benefits you can expect from using Shiseido Power Brightening Mask:

  • Moderate moisturizing. It has a moisturizing rating of 5.8 out of 10.

How moisturizing is it?

Quite moisturizing: Shiseido Power Brightening Mask has a moisturizing rating of 5.8 out of 10.

Is it more humectant or occlusive? Significantly more humectant. It has a low occlusivity of 1.6 out of 10 and a maximum humectancy of 10 out of 10, primarily due to the high content of Butylene Glycol (est. ≈4.0%) and Glycerin (est. ≈2.0%).

Please refer to the Ratings section below for details of the moisturizing rating calculation.

Anti-wrinkle efficacy

According to CreamScan analysis, Shiseido Power Brightening Mask has a zero anti-wrinkle rating.

It contains 3-O-Ethyl Ascorbic Acid, an ingredient marketed as effective in reducing wrinkles. However, the studies supporting the anti-wrinkle claims of 3-O-Ethyl Ascorbic Acid provide insufficient evidence of its efficacy according to CreamScan Research Evaluation Standards. Therefore, this ingredient does not generate the anti-wrinkle rating.

Moisturizers, when used regularly, are proven to prevent wrinkle formation and even reduce existing wrinkles. Therefore, this product, like any other moisturizer, could deliver some anti-wrinkle effects through its moisturizing action.

Please refer to the Ratings section below for details of the anti-wrinkle rating calculation.

Ingredients

Est. % Ingredient Origin Functions
75
6
4
3
2
1.5
1.3
1
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
Est. %
Water
Function:
Origin:
Dipropylene Glycol
Function:
Origin:
Butylene Glycol
Function:
Origin:
Mineral Oil
Function:
Origin:
Glycerin
Function:
Origin:
PEG-20
Function:
Origin:
Trehalose
Function:
Origin:
Potassium Methoxysalicylate
Function:
Origin:
Isostearic Acid
Function:
Origin:
Triethylhexanoin
Function:
Origin:
Phenoxyethanol
Function:
Origin:
Lauryl Betaine
Function:
Origin:
Carbomer
Function:
Origin:
Potassium Hydroxide
Function:
Origin:
PEG-30 Soy Sterol
Function:
Origin:
Acrylates/C10-30 Alkyl Acrylate Crosspolymer
Function:
Origin:
PEG/PPG-14/7 Dimethyl Ether
Function:
Origin:
Serine
Function:
Origin:
Xanthan Gum
Function:
Origin:
Dipotassium Glycyrrhizate
Function:
Origin:
Alcohol
Function:
Origin:
Disodium EDTA
Function:
Origin:
Fragrance
Function:
Origin:
Glucosyl Hesperidin
Function:
Origin:
3-O-Ethyl Ascorbic Acid
Function:
Origin:
Sodium Hyaluronate
Function:
Origin:
Limonene
Function:
Origin:
Paeonia Suffruticosa Root Extract
Function:
Origin:
Rehmannia Chinensis Root Extract
Function:
Origin:
Sodium Benzoate
Function:
Origin:

Ratings

All humectants
10.0
4
2
1.5
1.3
0.3
0.3
0.3
0.3
Benchmark
10
All occlusives
3.3
3.0
0.3
Benchmark
20
Moisturizing rating
5.8
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 10.0 10
10.0
4
2
1.5
1.3
0.3
0.3
0.3
0.3
Occlusivity All occlusives 3.3 20
1.6
3.0
0.3
Moisturizing rating
5.8
Ingredient Est. % Benchmark Humectancy
4
2
1.5
1.3
0.3
0.3
0.3
0.3
All humectants 10.0 10
10
All humectants
10.0
4
2
1.5
1.3
0.3
0.3
0.3
0.3
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
3
0.3
All occlusives 3.3 20
1.6
All occlusives
3.3
3.0
0.3
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
n/a
- 0.3 -
Total
0
3-O-Ethyl Ascorbic Acid
-
Ingredient anti-wrinkle power
n/a
when present at, %
-
in this formula, est. %
0.3
Anti-wrinkle rating
0
Ingredient Est. % Benchmark
Rich in Antioxidants
0.3
0.3
All antioxidants 0.6 3 No
All antioxidants
0.6
3-O-Ethyl Ascorbic Acid
0.3
Sodium Hyaluronate
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
0.3
0.3
All soothing 0.6 5 No
All soothing
0.6
0.3
0.3
Benchmark
5

Ingredients explained

Water
Est. %75
Function
Origin
WaterThe most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Dipropylene Glycol
Est. %6
Function
Origin
Dipropylene GlycolA clear, colorless liquid that has several uses. One of its main functions is as a solvent. Dipropylene glycol is also used to reduce the thickness of skincare products.
Butylene Glycol
Est. %4
Function
Origin
Butylene Glycol

A clear, colorless liquid humectant that draws moisture to the skin. The humectancy of butylene glycol, owed to its two hydroxyl groups, is quite considerable, although not as powerful as glycerin, which contains three hydroxyl groups.

Mineral Oil
Est. %3
Function
Origin
Mineral OilAlso known as liquid paraffin, it is an amazing moisturizer (the second most occlusive one after Petrolatum). It is also an excellent emollient that fills the micro-cracks on the surface of the skin, making it appear smoother. Mineral oil is considered safe.
Glycerin
Est. %2
Function
Origin
Glycerin

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

PEG-20
Est. %1.5
Function
Origin
PEG-20
Trehalose
Est. %1.3
Function
Origin
TrehaloseA sweet-tasting saccharide that can be found in various yeasts and fungi and that is manufactured from starch for cosmetic purposes. It is one of the most popular sugars in skincare and is mainly used for its humectant properties.
Potassium Methoxysalicylate
Est. %1
Function
Origin
Potassium Methoxysalicylate
Isostearic Acid
Est. %0.3
Function
Origin
Isostearic AcidA saturated fatty acid used to mix oil and water and to remove dirt from the skin's surface. Isostearic acid is listed among common comedogenic ingredients by acne.org.
Triethylhexanoin
Est. %0.3
Function
Origin
TriethylhexanoinAn occlusive and emollient ester of glycerin and a fatty acid. It is easily spreadable and does not leave a sticky after-feel.
Phenoxyethanol
Est. %0.3
Function
Origin
PhenoxyethanolThe most frequently used preservative in skincare. It is a clear, oil-like liquid synthetic substance that protects products from harmful bacteria and yeast, whilst still leaving skin microflora unharmed. It is confirmed by research to be harmless.
Lauryl Betaine
Est. %0.3
Function
Origin
Lauryl Betaine
Carbomer
Est. %0.3
Function
Origin
CarbomerA synthetic ingredient with the ability to gel water. When used in emulsions, such as lotions and creams, carbomer can also act as an emulsion stabilizer.
Potassium Hydroxide
Est. %0.3
Function
Origin
Potassium HydroxideA very alkaline ingredient, meaning that it has a high pH. Potassium hydroxide is therefore useful in bringing a low pH in a cosmetic product up to a more neutral, skin-safe level.
PEG-30 Soy Sterol
Est. %0.3
Function
Origin
PEG-30 Soy Sterol
Acrylates/C10-30 Alkyl Acrylate Crosspolymer
Est. %0.3
Function
Origin
Acrylates/C10-30 Alkyl Acrylate CrosspolymerA synthetic ingredient that is used to thicken water and alcohol. It results in a more lightweight formula and is commonly found in gel products.
PEG/PPG-14/7 Dimethyl Ether
Est. %0.3
Function
Origin
PEG/PPG-14/7 Dimethyl Ether
Serine
Est. %0.3
Function
Origin
SerineA non-essential amino acid, meaning that our body can produce it. It is the largest constituent of the skin's Natural Moisturizing Factor and is used in skincare as a humectant moisturizing ingredient.
Xanthan Gum
Est. %0.3
Function
Origin
Xanthan GumA natural multi-functional ingredient that originates from fermented sugars. Xanthan gum acts as a viscosity-building agent to thicken skincare products. It is also an excellent stabilizer and works well to hold other ingredients together.
Dipotassium Glycyrrhizate
Est. %0.3
Function
Origin
Dipotassium GlycyrrhizateA licorice root derivative with powerful anti-inflammatory and soothing activities. It is often used as a flavoring agent in lip products.
Alcohol
Est. %0.3
Function
Origin
AlcoholAn effective antimicrobial ingredient that kills bacteria, fungi, and even some viruses. It is also an excellent solvent and astringent. Alcohol helps to create lighter and less viscous products. It can, however, be dehydrating and skin-sensitizing.
Disodium EDTA
Est. %0.3
Function
Origin
Disodium EDTAA synthetic chelator that helps to maintain the look and smell of a product by 'locking up' troublesome metal ions.
Fragrance
Est. %0.3
Function
Origin
FragranceUnder trade secret law, manufacturers have the right not to disclose what exactly went into the fragrance and use the unspecific word Fragrance or Parfum instead. Many fragrances are highly allergenic.
Glucosyl Hesperidin
Est. %0.3
Function
Origin
Glucosyl Hesperidin
3-O-Ethyl Ascorbic Acid
Est. %0.3
Function
Origin
3-O-Ethyl Ascorbic AcidA derivative of vitamin C. Its stability in skincare formulations is better than ascorbic acid’s, although clinical studies are yet to indicate whether it has the same collagen-boosting benefits.
Sodium Hyaluronate
Est. %0.3
Function
Origin
Sodium Hyaluronate

A sodium salt of famous hyaluronic acid. A potent humectant that hydrates the skin, supports collagen function, and fills out small wrinkles. Sodium hyaluronate also offers soothing and antioxidant properties.

Limonene
Est. %0.3
Function
Origin
Limonene

One of the most used fragrances in skincare products. It is produced from the peels of citrus fruits and has a fresh, pleasant, citrusy smell. People who are sensitive to citrus should try to avoid it, or at least do a patch test before using it.

Paeonia Suffruticosa Root Extract
Est. %0.3
Function
Origin
Paeonia Suffruticosa Root ExtractA soothing extract obtained from a hybrid species of tree peony that contains various active compounds such as astringent tannins, terpenes, and paeonols.
Rehmannia Chinensis Root Extract
Est. %0.3
Function
Origin
Rehmannia Chinensis Root Extract
Sodium Benzoate
Est. %0.3
Function
Origin
Sodium BenzoateA preservative that usually works in combination with other preservatives. It has to be at low pH (<5.5) to be effective.