Avon Anew Vitamin C Brightening Serum

Anew Vitamin C Brightening Serum
5.0
/ 10
Moisturizing
10.0 Humectancy icon Humectancy
0.0 Occlusivity icon Occlusivity
Rich
In Antioxidants
$$$$

Overview

How moisturizing is this?

Quite moisturizing. Avon Anew Vitamin C Brightening Serum has a moisturizing rating of 5.0 out of 10.

Is it more humectant or occlusive?

Purely humectant. It has a maximum Humectancy of 10 out of 10 and zero Occlusivity (we didn't find any occlusives on the ingredient list).
Tip: Studies suggest that humectants alone do not moisturize the skin. We recommend applying a product with some occlusive ingredients after the use of this one.

What else is good about it?

 Avon Anew Vitamin C Brightening Serum is rich in antioxidants. One of the many benefits of antioxidant ingredients is that they are believed to reduce the oxidative stress caused by free radicals, thus preventing accelerated skin aging.

Ingredients

Ratings

Est. % Ingredient Origin Functions
40
22
11
10.1
10
3
1
1
0.3
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Ingredient Est. % Benchmark Raiting
Humectancy All humectants 50.1 10 10.0
40
10.1
Occlusivity All occlusives 0.0 20 0.0
None
Moisturizing rating 5.0
All humectants
50.1
Propanediol
40
Glycerin
10.1
Benchmark
10
All occlusives
0.0
None
Benchmark
20
Moisturizing rating
5.0
Ingredient Est. % Benchmark Occlusivity
None
All occlusives 0.0 20 0.0
All occlusives
0.0
None
Benchmark
20
Ingredient Est. % Benchmark Humectancy
40
10.1
All humectants 50.1 10 10
All humectants
50.1
Propanediol
40
Glycerin
10.1
Benchmark
10
Ingredient Est. % Benchmark Rich in Antioxidants
10
0.3
All antioxidants 10.3 3 Rich in antioxidants
All antioxidants
10.3
Ascorbic Acid
10
BHT
0.3
Benchmark
3.0

Ingredients explained

Propanediol
Est. %40
Function
Origin
An excellent solvent capable of mixing water with normally water-insoluble ingredients. It also functions as a humectant due to its water-loving alcohol groups. Propanediol can control the viscosity of a product by reducing its thickness.
SD Alcohol 40-B
Est. %22
Function
Origin
A natural ingredient containing a denaturant to discourage drinking.
Water
Est. %11
Function
Origin
The most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Glycerin
Est. %10.1
Function
Origin
The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective. Glycerin also has soothing and anti-irritant properties and is considered to be very safe for use.
Ascorbic Acid
Est. %10
Function
Origin
Also known as vitamin C, this extremely well-researched antioxidant is able to boost collagen production, prevent wrinkles, and treat pigmentation. It degrades easily when exposed to air and so requires careful packaging.
Propylene Carbonate
Est. %3
Function
Origin
A derivative of propylene glycol that is used most frequently as a solvent. Additionally, propylene carbonate serves as a viscosity controlling agent reducing the thickness of the products it is added to.
Hydroxypropylcellulose
Est. %1
Function
Origin
Description is coming soon
Fragrance
Est. %1
Function
Origin
Under trade secret law, manufacturers have the right not to disclose what exactly went into the fragrance and use the unspecific word Fragrance or Parfum instead. Many fragrances are highly allergenic.
BHT
Est. %0.3
Function
Origin
An antioxidant ingredient that naturally occurs in green algae and some bacteria or fungi but, for commercial use, is created synthetically. BHT is also used occasionally as a fragrance, where it presents a sweet, camphor-like odor.