Avon Anew Vitamin C Brightening Serum

Avon Anew Vitamin C Brightening Serum
5.0
/ 10
Moisturizing
10.0 Humectancy icon Humectancy
0.0 Occlusivity icon Occlusivity
2.5Anti-wrinkle icon/ 10
Anti-wrinkle
Rich
in Antioxidants
$$$$

Review

Results you may expect from using Avon Anew Vitamin C Brightening Serum:

Based on the ingredient analysis by CreamScan, these are the key benefits you can expect from using Avon Anew Vitamin C Brightening Serum:

  • Moderate moisturizing. It has a moisturizing rating of 5.0 out of 10.
  • Some anti-wrinkle efficacy: Avon Anew Vitamin C Brightening Serum has an anti-wrinkle rating of 2.5 out of 10 so you may expect some, although limited, effect on wrinkles.
  • Antioxidant protection.

How moisturizing is it?

Quite moisturizing: Avon Anew Vitamin C Brightening Serum has a moisturizing rating of 5.0 out of 10.

Is it more humectant or occlusive? It is purely humectant. It has zero occlusivity (we didn't find any occlusive ingredients on the ingredient list) and a maximum humectancy of 10 out of 10, due to the high content of Propanediol (est. ≈40.0%) and Glycerin (est. ≈10.1%).

Tip: Studies suggest that humectants alone do not moisturize the skin. We recommend applying a product with some occlusive ingredients after the use of this one.

Please refer to the Ratings section below for details of the moisturizing rating calculation.

Anti-wrinkle efficacy

According to CreamScan analysis, Avon Anew Vitamin C Brightening Serum has a slight anti-wrinkle rating of 2.5 out of 10. It contains one ingredient with proven anti-wrinkle efficacy: Ascorbic Acid (est. ≈10.0%), 
 or Vitamin C, a popular anti-wrinkle ingredient, yet with average efficacy confirmed by only one study.
 
Moisturizers, when used regularly, are proven to prevent wrinkle formation and even reduce existing wrinkles. Therefore, this product, like any other moisturizer, could deliver additional anti-wrinkle efficacy through its moisturizing action.
 

Please refer to the Ratings section below for details of the anti-wrinkle rating calculation.

Antioxidant benefits

We estimate that Avon Anew Vitamin C Brightening Serum is rich (> 3%) in antioxidants, specifically Ascorbic Acid (est. ≈10.0%).

A key benefit of antioxidants is their ability to reduce oxidative stress caused by free radicals and therefore prevent accelerated skin aging. Studies also show that antioxidants can protect against environmental damage such as UV radiation and pollution, and help reduce inflammation and skin redness.

Ingredients

Est. % Ingredient Origin Functions
40
22
11
10.1
10
3
1
1
0.3
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Function:
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Ratings

All humectants
50.1
40
10.1
Benchmark
10
All occlusives
0.0
None
Benchmark
20
Moisturizing rating
5.0
Ingredient Est. % Benchmark Raiting
Humectancy All humectants 50.1 10
10.0
40
10.1
Occlusivity All occlusives 0.0 20
0.0
None
Moisturizing rating
5.0
Ingredient Est. % Benchmark Humectancy
40
10.1
All humectants 50.1 10
10
All humectants
50.1
40
10.1
Benchmark
10
Ingredient Est. % Benchmark Occlusivity
None
All occlusives 0.0 20
0.0
All occlusives
0.0
None
Benchmark
20
Ingredient
Ingredient anti-wrinkle power
when present at, %
in this formula est. %
Rating
2.5 /10 5 10 2.5
Total
2.5
Ascorbic Acid
2.5
Ingredient anti-wrinkle power
2.5 /10
when present at, %
5
in this formula, est. %
10
Anti-wrinkle rating
2.5
Ingredient Est. % Benchmark
Rich in Antioxidants
10
0.3
All antioxidants 10.3 3 Rich in antioxidants
All antioxidants
10.3
Ascorbic Acid
10
BHT
0.3
Benchmark
3
Ingredient Est. % Benchmark
Rich in Soothing
None
All soothing 0 5 No
All soothing
0
None
Benchmark
5

Ingredients explained

Propanediol
Est. %40
Function
Origin
An excellent solvent capable of mixing water with normally water-insoluble ingredients. It also functions as a humectant due to its water-loving alcohol groups. Propanediol can control the viscosity of a product by reducing its thickness.
SD Alcohol 40-B
Est. %22
Function
Origin
A natural ingredient containing a denaturant to discourage drinking.
Water
Est. %11
Function
Origin
The most used ingredient in skincare. Its concentration defines the product texture: rich creams may have about 50% of water while a light jelly about 90%. Water doesn’t moisturize the skin by itself and is used in skincare as a solvent for other ingredients.
Glycerin
Est. %10.1
Function
Origin

The most popular moisturizing ingredient in the world. It is a powerful humectant – cheap yet very effective.

Ascorbic Acid
Est. %10
Function
Origin

Also known as vitamin C, this multi-benefit ingredient has proven anti-wrinkle, antioxidant, and anti-pigmentation efficacy. It degrades easily when exposed to air and light, so it requires proper packaging to maintain its stability.

Propylene Carbonate
Est. %3
Function
Origin
A derivative of propylene glycol that is used most frequently as a solvent. Additionally, propylene carbonate serves as a viscosity controlling agent reducing the thickness of the products it is added to.
Fragrance
Est. %1
Function
Origin
Under trade secret law, manufacturers have the right not to disclose what exactly went into the fragrance and use the unspecific word Fragrance or Parfum instead. Many fragrances are highly allergenic.
Hydroxypropylcellulose
Est. %1
Function
Origin
Description is coming soon
BHT
Est. %0.3
Function
Origin
An antioxidant ingredient that naturally occurs in green algae and some bacteria or fungi but, for commercial use, is created synthetically. BHT is also used occasionally as a fragrance, where it presents a sweet, camphor-like odor.